Trade fair marketing: more than just collecting business cards

The success of a trade fair is often decided months before the first day. Many companies rely on the organic flow of visitors to the exhibition hall – not us. We use targeted Google Ads targeting and social media campaigns to inform your target group in advance and arrange fixed appointments at your stand. This turns your trade fair stand into a highly efficient sales hub.

Digital storytelling before/during/after your trade fair stand

In a noisy exhibition hall, the winner is the one who tells the best story. We integrate professional video production for YouTube, TikTok and Instagram directly into your stand concept.

“Many trade fair appearances fizzle out, weeks of planning for a few hours. We use the full effect over weeks and months for marketing.”

Stephan M. Czaja, Social Media One

Live streams, interactive screens and exciting content ensure that the reach of your presentation does not end at the hall walls, but is scaled globally. A visit to the trade fair becomes a multimedia experience.

• Strategic advance communication (social ads & newsletter)
• Interactive stand concepts (AR/VR & touch screens)
• Live content production on site
• Lead tracking in real time
• Follow-up through automated e-mail funnels

Stand construction: architecture meets marketing psychology

Perfect for brand building, even in e-commerce, an exhibition stand has to do two things: it has to stand out and it has to work. Our team combines architectural expertise with sales psychology knowledge. Where do we place the eye-catchers? How do we guide the flow of visitors? How do we create zones for discreet consultations? Every square metre is optimized so that it contributes to your e-commerce goals or your brand awareness.

Sustainability and modularity

Modern trade fair concepts must be flexible. We develop modular systems that work both at a large leading trade fair and at smaller specialist conferences. This saves costs in the long term and conserves resources. In combination with a strong event sponsoring package, your stand becomes the central focal point of the entire event.

Influencers & VIPs at your trade fair stand

Nothing attracts more visitors than famous faces. Thanks to our deep network as an influencer agency, we bring the right creators directly to your stand. A selfie with a well-known face or an exclusive panel discussion on site ensures immediate attention on social media and physical queues in front of your display.

Content production for maximum extension

While the trade fair is running, we produce high-quality content. Short interviews, product presentations or customer testimonials are immediately prepared for TikTok Ads and Instagram Reels. This allows you to reach decision-makers who cannot be there in person this year but are watching digitally.

• Invitation of key opinion leaders
• Live interviews and podcasting at the stand
• Backstage insights for followers
• Coordination of press interviews

And / or directly with influencers, as here in the case with Toyota:

Trade fair trends: hybrid & digital first

The trade fair of the future is hybrid. We use technologies such as webpush notifications to address trade fair visitors within a certain radius directly on their smartphone (geo-fencing). In this way, we actively direct traffic to your location. Anyone still relying on the “hope” principle today will lose out to competitors who push their presence digitally.

Lead management 2.0

The biggest problem after a trade fair? The “dead leads”. Piles of business cards that are only processed weeks later. We implement digital capture systems that immediately send a personalized follow-up email via your email marketing funnel. While the visitor is still at the trade fair, they already have your digital lookbook in their inbox.

Costs and budget planning for trade fair appearances

A trade fair appearance is an investment. We ensure full cost transparency. Instead of hidden fees, we calculate fixed costs: stand construction, logistics, personnel, technical equipment and the accompanying online marketing. Our goal is a positive ROI. We compare the costs per trade fair lead with your Facebook Ads costs in order to constantly optimize the efficiency of your marketing mix.

5 pricing factors

1. Stand rental and location quality in the hall
2. Complexity of the stand design (individual vs. system)
3. Technology package (LED walls, sound, IT)
4. Accompanying marketing budget (pre- & post-fair)
5. Personnel and catering costs

It always starts with the concept:

Cross-media: From the trade fair to the online store

Trade fairs are branding, but in the end it’s sales that count. We use physical contact to draw users into your digital world in the long term. With exclusive trade fair discount codes that can only be scanned on site, we track exactly which trade fair visitors will later make purchases in your store. This is the perfect combination of the analog world and modern TikTok consulting for e-commerce success.

Our trade fair agency: Your advantage & contact

Why Social Media One as a trade fair partner? We are not just a trade fair construction company and not just an online agency – we are both. Thanks to our numerous cases in the field of brand building and millions in sales with private labels, we know how to inspire people and persuade them to buy. One agency for everything saves you time, minimizes frictional losses in communication and ensures an absolutely consistent brand image. We are “cutting edge” because we bring the latest trends from social media directly into the exhibition hall.

Ready for the perfect appearance? We plan, build and market your next trade fair success.

• Contact us directly
• Book a speaker for your trade fair event
• Develop UGC strategy for trade fairs

Automatic image editing in Photoshop: Video Tutorial

The principle is relatively simple: We instruct Photoshop to record an action, save it and reproduce it later. At the end of the video there is a special tip for fast image SEO (search engine optimization).

Open action window to create new batch processes

To open the action window, go to the “Window” menu item in the main menu, there you will find “Actions”. The window will then open in Photoshop, just like you already have layers or characters from the default settings on your screen. The action window is built up in the same way as the layers. You have different groups, here called “set”, that “layer symbol” provides a new “action”. So we can create a new sentence, e.g. for a certain customer or a project, in this sentence we then store different automations.

We open a new sentence, call it customer XY and then start a new action, we call it e.g. “Compress > JPG > w1080”.

In the next step, everything must be in place. To save changes, you should think carefully about the process in advance of automation. For simple animations this is still relatively easy but as I described in my article about the production of jewelry product images for online shops through automation, such automation can become very complex and also require the rewriting of certain Photoshop scripts, e.g. to name images according to article numbers in dependencies of databases. But let’s come back to our simple example!

Howto: Now we start with the action

We create our sentence and start our action. With a click on the “layer symbol”, we start. First a small new window appears in which you have to enter the name of the action. I always recommend a title here, which indicates exactly what happens during the action (as above).

“Compress > JPG > w1080” stands for

• Compression
• Save as JPG
• With a width of 1080 pixels

Start action: open photo, resize and save

From now on you should work exactly, we open the first picture in Photoshop. Next, we change the image size, either through the main menu “Image”, “Change Image Size” or through the shortcut Ctrl + Alt + I. The image size is now fixed, e.g. to 1080 pixels in width. Thus our picture is sharp on desktop as well as on tablet and mobile and in addition relatively small.

Next we save the image compressed “For Web and Devices”, here again the reminder for my tutorial for Photoshop image compression. Now we define a folder in which all images from this action are saved each time. Also in the future! For this I have e.g. always an export folder, in which everything comes in again, then I always know where each action goes. All export images of the action and others usually run into one folder. We now go to Save, we set the quality to 40%, and JPG. This way, our images are usually compressed to 5 to 10% of their original size and are therefore much more relevant for search engine optimization than others. For example, if we have an image collection on a homepage, our site will load 10 to 20 times faster than competing sites. A clear market advantage in search engine positioning. Now the image is closed either via “File” and “Close” in the main menu or via the shortcut Ctrl + W. Our image is now not saved. Afterwards we end the action on the “Stop Button” in our action bar.

The batch processing or the action is now saved.

We now delete the one test image from our folder and can start with our automation!

Done! Now we come to the automatic processing of the photos

To start the automation, we go to the main menu and select “File,” “Automate,” “Batch”. There we now select our respective sentence and the action. Our new action should already be selected automatically. In the next step, we select only our source folder, where do the files come from? In our example, the folder where we have all our press photos, trade fair photos or other. If we now press Okay, all the photos will be processed one by one, completely automatically and saved in the folder.

Extreme time saving with Photoshop!

The batch processing and automation in Photoshop masters, saves extremely much time. From my own experience, I can report that it allows you to beat whole teams at project assignments. As in my article on Photoshop automation for jewelry online images, you can create tens of thousands of files that look ultra realistic, whether they are bronze, silver, or gold. But even the basics are enough, like this batch processing in image size and compression, with 100 images it easily saves an entire working day for an employee. All this with a time investment of 10 minutes. Have fun trying, learning and improving!

Extra tips for batch processing: Watermarks and different formats

1. Tip! This tutorial also works with watermarks or logos that should be displayed in videos. Just grab a photo, change the image size and insert the logo. The rest of the process is completely the same. When you start the automation, every single photo gets not only the image resizing but also the logo in the place where you intended it to be placed.
2. Tip! Make sure to separate portrait and landscape images when placing a logo, for example. Because Photoshop needs the same basics, e.g. if the format of the image changes, as well as in portrait and landscape format, the logos will be placed wrongly, if they are e.g. at the edge. Here you have to make sure that the logo can be used together with both portrait and landscape images.

Image SEO after batch processing

At the end of the video there is a special tip for quick picture SEO! After Google has changed its guidelines and images, after the image search, again provide a direct link to your own website, search engine optimization for images and photos plays a more important role again.

Speaker: Success through marketing in the digital transformation in the Ruhr area

Communication, the global dissemination of news, emotions, but also knowledge, reaches users quickly as never before with smartphones. Information reaches people faster than ever before, whether recommendations from friends, news or even interesting knowledge. Not just since yesterday, the digital transformation in full swing, none of us have learned everything. Life, whether in everyday life or at work, is always digital. Is your brand already benefiting from the digital world? Are your employees already digitally connected in all key core areas, including customer management? Is the digital economy already bringing your brand its first profits? How do you react in your important decisions to the possibilities and opportunities in the modern marketing mix?

And of course, all the talks are also for publicists and freelancers who want to learn about the digital concepts and strategies of social media marketing with all its new challenges. Do you know the process of creating digital brand fans? Non-buyers become consumers, brand users and true brand fans through your strategy and ultimately brand sponsors for you. We speak for managers who already align their brand with the digital transformation or the digitalization of all markets through social media and pure digital business models today, for sustainable success in the marketing concept.

Social Media – Training, Speaker & Agency

We work daily on social networks, run Facebook Ads, plan and produce videos for Youtube marketing, organize photo shoots for Instagram and do promotion via TikTok, partly with influencers, partly with organic and paid reach. For beginners, workshops focus on basic questions, “How do I approach my visitors? You or you?”, for advanced users mostly about “How can we increase our reach?”. We deliver A-Z solutions for you and your people.

Further education – workshops and lectures by our experts

✓ Basics – Social Media Marketing
✓ Goals – Social Media Thinking and Development
✓ Strategy – Facebook, Instagram, TikTok, Youtube
✓ Influencer – contact to campaign
✓ Switch Ads – Ad Management
✓ photo and video production – editorial plan and content marketing
Read more about our lectures and dates here:

• Workshop & Continuing Education
• Speaker & Lectures
• Requests for appointments: Contact

Agency – Facebook, YouTube, Instagramagram & Co.

• Youtube agency
• Youtube Marketing Strategy
• Facebook agency
• Facebook Marketing Strategy
• Instagram agency
• Instagram Marketing Strategy
• Influencer agency

Answers and help for social media marketing managers

Here we have many presentations a year.Book Keynote Speaker Germany-wide with Social Media One in Berlin, Düsseldorf, Cologne, Munich, Hanover, Hamburg, Stuttgart and Hannover. Our agency gives you answers to questions:

• What technical know-how and expertise does your company need to adapt in order to take advantage of the many digital opportunities?
• In what ways do you attract influencers?
• How does the current digital transformation affect your industry?
• How can you efficiently network your company digitally?
• How do you strategically position your company in the digital transformation?
• What is your company’s positioning and reputation in the digital world?

The basics in our marketing and management lectures

We focus on these topics in our presentations:

• Why social media and marketing?
• Social commerce
• Content marketing
• Social media campaigns
• Social media services
• Social media marketing
• Social media optimization

Send us your non-binding booking request for your next conference.

Get recommendations from our agency experts now

Only with innovative ideas and concepts can brands increase digital sales through social commerce. Media usage is changing and the new generation of social networks are as much for marketing managers as the older social networks that are used by billions today. For innovative strategies and concepts in social media marketing, we develop more advanced concepts and strategies. As speakers we also appear quite often in front of audiences and in and on TV formats to help them understand the function of social networks and the group dynamics within them. With best practice examples and paxis insiders, understandable and simply described. Giving knowledge at some point also drives speakers. Our experts.

The keynote speakers for intensive speeches in NRW

As a speaker, preparation is crucial for the comprehensible transmission of specialist information. The conception of the topics is often difficult, because as a speaker you sometimes only have half an hour for a relatively extensive and complex topic. Most of our presentations are for audiences who are not experts in the field, such as salespeople or executives who want to learn about social media more fundamentally for their day-to-day business decisions. For the individual experience, our presentations are categorized into different experience levels. Learn more about our keynote speakers and speakers.

Trainers in Cologne: Coaches for your company

Youtube and Facebook, in fact, most of the time you start from scratch. As a trainer, it’s about always creating methods in effective, collaborative work with your team. You spend a very long time with managers for advice, so you can fulfil the best outcome for you. We are hired by different brands and brands when they want to bring their own young managers back up to speed to know new perspectives and functions. Our social media consultants and trainers. Learn more about our speakers and social media instructors. Learn more about our speakers and social media authors here.

We offer speeches for advertising campaigns, social commerce and customer service

Whether you need tips on social media marketing or commerce, we’ll be happy to advise you further. Our coaches know which medium is best for your brand and your circumstances. The ideal start with practical, concrete recommendations for action and an expertise of your possibilities after the presentations. When monitoring KPIs in social networks, we find out through analysis how, when and where people are talking about your brand in social networks. Reach new customers and gain sales, social networks bring all this to you. In various best practices, we communicate what content you can post and when the right time is.

Leadpower Instagram: Rely on brand ambassadors

Interaction of followers is what matters in social media, a precisely targeted audience increases the interaction factor considerably. Social media networks offer you enormous potential for perfectly targeted competitions, rapid increase in reach as well as national social media campaigns. High-reach events. With experts on Instagram for all relevant online marketing decisions. Our social media management rely on high reach media in our social media management. Meet fans for the future through new ideas good concepts. To analyze followers extensively your company has fantastic tools like Facebook’s Graph Search at its disposal. Interaction is what counts in social media marketing. The exact target group pushes the interaction significantly. Powerful Events: Power of Social Media Marketing! Rapid increase in reach.Convince new buyers for the future with planned concepts together with us! Build brand fans today. High-reach events Instagram, Snapchat or even Twitter, we look after your social media channel with cross-media concepts for more real followers.

Behavioural patterns are changing, with media use tending to shift to the Internet.

With smart and highly linked strategies between Facebook, Snapchat and Instagram.