Book a cruise: But with you! Marketing

Cheap to the Mediterranean, last minute to Norway or to the coasts of the Caribbean. No industry brings people to your dream destinations as quickly as the cruise. Instead of 2 weeks of vacation in the same place, there are almost daily new destinations on offer.

Where is the best place to book cruises? How much does a 14 day cruise cost? Which cruises are the best? What cruise ships are sailing in the Mediterranean? These are all questions you can answer! How to attract new customers. How and where, we explain to you here briefly and clearly:

Goal 1: Your own cruise community

When it comes to social media marketing, it’s all about two big, premiere goals. Goal 1: Your own community, for organic reach, brand awareness and again, targeting existing customers, but also people interested in “the topic”. The larger your own community, the greater the reach you can generate without additional advertising. Completely without, it does not go however! Why? Reach is the business model of social networks, so they don’t exist for free. Reach has its price.

Goal 2: Effective campaign management (advertisements)

Therefore, goal 2 is: Effective campaign management (ads). Due to the large data sets of social networks, you can target people extremely precisely, e.g. based on their individual interests.

So whoever is interested in long-distance travel destinations could potentially be one of your contacts! Of course, it goes even more precise, e.g. by age, place of residence, marital status, the possibilities are many! Therefore, it is worth having a good and experienced social media agency, with experience in tourism, at your side.

No matter where it goes: We reach your target group!

• Eastern Mediterranean
• Baltic Sea Cruise
• Western European coast
• Travel to the Canary Islands
• Discover North America
• Emirates and Orient
• Cruise routes through the Caribbean
• World Travel

Travel in the Mediterranean:

Traveling North:

Current offers, big names like “Aida” and “Mein Schiff” or even “Tui Cruises”, as an agent and travel agency it is worthwhile to look at the advantages of online markeitng and social media marketing in particular.

Depending on the current state and target state of your social media channels and activities, the analysis begins. In 99% of cases, we do this in a joint workshop. That is the most effective! After the social media consultation, we derive the social media strategy and finally go into the activities in the individual social networks.

You want a first overview?

Here is a small overview for you, which social networks are currently interesting for which target groups in tourism!

Marketing Mix: Social Networks and Weighting

Which target group do you primarily want to address? Today, social media is no longer a medium only for young people, but for a broad mass of people. Nevertheless, the user groups differ:

Every generation has its own social network.

The youngest users can be found on TikTok, older ones on Facebook, the middle target groups around 25 to 35 rather on Instagram. The better selected, the more efficiently your media budget is used. This lowers costs and prices, through higher revenues per euro, dollar or 1,000 contacts, depending on which primary metrics are set in your strategy, together to measure success.

Lifestyle-oriented target groups: 16 – 35 years of age

Instagram and TikTok are currently particularly suitable for target groups under the age of 35. However, the communication also differs significantly in these two social networks. Depending on this, the content marketing strategy for shipping must be planned.

Instagram marketing: new customers for cruises

Instagram Marketing – Target groups between the ages of 16 and 35 are flocking to the Instagram app in particular. It’s about lifestyle, it’s about fashion, it’s about the good life! Just like fitness, nutrition and recipes or even cute pets. Accordingly, all content (images, text [stories and posts] and videos) are also designed and produced to provide the greatest fit for the target audience. Did you know. Through Instagram Shopping, you can also offer hotel rooms directly on Instagram, with booking.

Community, Shopping, Ads, read more about here:

• Instagram agency
• Focus: Target group 16-34 years

TikTok Marketing: First Branding (and Parents)

TikTok Marketing – TikTok is the youngest, big social network, if you will. Here, you’ll find target audiences under the age of 24 in particular. Content marketing on TikTok is much more sophisticated, because it’s no longer enough to “just” post links, e.g. like on Facebook or single photos, like on Instagram. Just look at the most popular TikTok videos.

In this way, you can also indirectly reach parents. From family holidays with the almost adult child, graduation trips, but also the first holiday with the partner, at 18, 19 or 20 years.

Read more about TikTok Marketing here:

• TikTok Agency
• Focus: Target group 13-24 years

Broad target groups, high length of stay: 30+ years

However, Facebook (and Youtube) is where it gets interesting for you as a provider or agent of ship cruises.

Facebook Marketing: Many fish in the pond

Facebook Marketing – If you want your hotel rooms to reach a wide audience: Singles, but also couples to families and grandparents whose children are already out of the house, then the primary activity probably falls on Facebook. Perfect for family vacations, package tours, or even your next city break. Here you can reach countless people, through your own Facebook channel, but also through Facebook groups and other Facebook pages (keyword referral marketing).

Comparison – So on Facebook you are more likely to communicate with parents and grandparents. Young parents, with babies and toddlers, for example, would be more likely to find and engage you on Instagram.

• Facebook agency
• Focus: Target group 30-60 years

Reach wealthy target groups, for example for a whole world trip:

Tip. Find motivated employees

Not only customers, but also potential employees(recruiting) can be excellently advertised via social media. At the same time, your hotel benefits from the positive effect: “We’re hiring!” – passive advertising. PS: Of course also globally.

Thousands of options… One agency: One

Youtube Marketing: Show dreams (!) and recommendations

Youtube Marketing – Video marketing on YouTube requires a lot of planning and coordination, after all, it is no longer “just” about texts and photos, but about videos and often in a longer and professional format. Because, without good content it does not work, whether visually, e.g. through a documentary with drone flight sequences or through the content itself, which is then described e.g. in 8 minute long tutorials. A beauty tutorial for a make-up brand would be classic here. And for hotels? Influencers can be used here as well, even without an own Youtube channel.

Videographer, moderation, the content itself, the location, all this has to be planned. For this, YouTube has an extremely large effect, because users do not invest only a fraction of a second in a photo (average Instagram 0.3 seconds / post), but often watch videos for 5, 6, 7 minutes and even longer. That means the engagement time is very high!

Elaborate but effective:

• Youtube agency
• Focus: Target group 16-49 years

Backstage! For example, through insights from the board life of the crew:

Tip. A little “Social SEO

Pinterest Marketing – Good social media marketing builds your own community, but it can also have positive aspects for your search engine optimization. Whether Google, Yandex, Bing, especially through activities on Pinterest, you can also get rankings on the first page. E.g. through cleverly created image galeries, which at the same time carry backlinks to your online hotel bookings.

This is how you get your customers, without any intermediary portal at all!

• Pinterest Marketing
• Focus: Target group 24-39 years

Contact and contact person

Everything starts in the workshop – Regular appointments with our social media experts for strategy optimization. We look forward to your project request!

• Contact

Social Media Marketing Tourism & Travel

Who are you? Where are you going? And how at all? A look at the industry, product(s), target group(s) is the first step. Travel itself is as diverse as places and destinations. Individual travel in a motorhome, short breaks in the city, with a hotel on a package holiday or on an extended cruise, with the whole family, is enormous. Depending on the destination, time period, season. Learn more about social media marketing strategies, at a glance, here.

• Social Media Marketing Travel

Hotel marketing: Agency, Setup, Ads!

Social media for hotels and the hotel industry, what does that mean? Strategy, social networks, creatives! As a social media agency, we support our customers through consulting and also as a full-service agency.

Tip – For many hotel customers, community building is not the primary focus at all, but rather advertisements in social networks in particular.

But, how does it all begin? Analysis and workshop

Community Building and / or Ads`- In the short space of this article, we can’t even show you all the options available to you as a hotel. Just one example, with social media ad (promotional ads) you can even target people who will be taking a trip soon! Why are ads social media marketing, or paid outreach, so accurate? All users leave behind data that is collected by the major social networks.

With the right know-how, you can use them to your own advantage (from newsletter sign-up [opt-in] to hotel booking [lead]).

Brand analysis and workshop

Analysis (in the workshop) – Who are you? A look at industry, product(s), target group(s) is the first step on the way to social media strategy for your hotel. Business travellers for short term bookings in metropolises, longer stays for package tours by couples or families. The better we as a social media marketing agency know your hotel brand, your product portfolio and also the individual locations, the more effective the results will be.

Community, new customers, regular customers – your goal!

Tip. Recommendations are worth a lot, social networks are perfect for this (see influencer marketing).

5-star to trade fair hotel: know / use wishes

For hotels and tourism in general, the better the wishes of the target group are identified in advance, the more precisely they can be addressed, e.g. with good accommodation offers! From 5-star luxury hotels to short-term stays, e.g. for spontaneous trade fair visits in cities such as Cologne or Munich.

Aparthotel, budget hotel, boutique hotel, business hotel … to the luxury hotel and castle hotel, so the first step to the social media strategy is always to look at the (brand, offers, locations).

Identify wishes: Target group meets offer

Who are you? Where are you going? And how at all? A look at the industry, product(s), target group(s) is the first step. From a business trip for a few days, to a 3-4 day short holiday in a big city, to a package holiday on the beach for 2, 3 weeks – the difference is enormous. Depending on destination, period, season.

• Social Media Marketing: Travel

You can learn more about this extremely precise targeting in a moment in the section on advertising and adverts.

Strategy: target group, channel, content and KPIs

Strategy – Based on the product(s) and target group(s), the first step is to fill the new or existing social media channels with regular content (in line with the strategy).

Content that brings your community the greatest possible added value. Content first! Only then do isolated offers follow – in organic structure

This means no simple advertising and 1:1 adoption of the existing concept, e.g. your PR agency, but completely new communication strategies. After all, the term “social” is already in the name. Here in Facebook, Instagram, TikTok & Co., you need to communicate differently than on classic advertising posters or in search engine optimization.

Social media experts: do it!

Our social media experts pay attention to these and other details when analyzing your brand. The social media strategy itself is then the common thread, for us as an agency, for your employees, but also for third parties, e.g. your PR agency or advertising agency. Here, all marketing measures are coordinated, from organic content posting to the playout of new advertising campaigns.

Strategy = Red thread (for all)

Channel, target group and competitor analysis – With us you get all the important tools at hand, for professional social media management, with growing community. Only with good planning can content be published regularly and accurately. The more contact points (views, likes, comments, any kind of reactions) the better!

Food always goes! No matter if hostel or 4/5-star luxury.

Depending on the strategic brand orientation of your hotel chain, the weighting and the activities in the individual social networks differ.

The way goes thereby purposefully, in the direction of the individual user:

Brand > Offer > Target group > Channel > Content > Specific content for individual users (Ads)

Already on the way! Reaching people worldwide with global social media marketing.

Advertising (paid coverage)

Campaign switching – Paid outreach for content, dark posts and evaluation. But the most important thing when it comes to the hotel industry is not so much the community, if we are honest, but advertising!

Advertising can be extremely accurate on social networks, whether it is Facebook, Instagram, YouTube or even TikTok. This, through the various parameters that are available to a good social media agency with experience.

Advertising according to interests, location & Co. – Simple parameters would be e.g. the age, the place of residence. It becomes more complex, for example, with the place of residence or a future planned living space. The more data, the better! Because this allows you to address users extremely precisely. For example, families, through a family-friendly image of the holiday destination, with baby and child, the city (sightseeing). At the same time, the single traveler, rather gets the cool city trip displayed, the trendy district.

The possibilities are almost endless!

Precisely targeted, for your target group!

No matter what type of hotel you have in your portfolio:

• Aparthotel
• Budget hotel
• Boutiquehotel
• Business hotel
• Bed and breakfast
• Design hotel
• Grandhotel
• Hotel Garni
• Golf hotel
• Hostel
• Luxury hotel
• Motel
• Pflegehotel
• Castle Hotel
• …

Optimize KPIs – content, community and campaign analysis with subsequent monitoring and reporting. We don’t just place ads on social networks, of course we also take care of the reporting and monitoring afterwards. This allows us to draw direct conclusions and further optimize the individual campaigns.

Tip! Find collaboration

Not only customers, but also potential employees(recruiting) can be excellently advertised via social media. At the same time, your hotel benefits from the positive effect: “We’re hiring!” – passive advertising.

Thousands of options… One agency: One

Contact and contact person

Everything starts in the workshop – Regular appointments with our social media experts for strategy optimization. We look forward to your project request!

• Contact

Social Media Marketing Tourism & Travel

Who are you? Where are you going? And how at all? A look at the industry, product(s), target group(s) is the first step. Travel itself is as diverse as places and destinations. Individual travel in a motorhome, short breaks in the city, with a hotel on a package holiday or on an extended cruise, with the whole family, is enormous. Depending on the destination, time period, season. Learn more about social media marketing strategies, at a glance, here.

• Social Media Marketing Travel

Berlin Vacation Travel Guide

Overview of Berlin: Berlin in 4k

Social media marketing in the tourism sector

Berlin, London, Paris, New York, Los Angeles – social media marketing knows no boundaries! Especially through ads and targeting (social media advertising), you can reach people and users of social apps, extremely precisely – in the app and even outside (through retargeting). Especially practical for tourism and travel companies.

You can target (with a good agency), but also locally, for example, to certain places, to certain events, whether festival or holiday season. For example, you can reach tourists, in a certain street, who are just visiting. So ultra-local. At the same time, as a company, you can easily and quickly reach people all over the world, whether it’s Europe, Paris, London, Rome, or worldwide in cities like New York or Tokyo.

Social media marketing sets no limits to your ideas, what is important is the right strategy behind it and the right know-how! If you are looking for an international social media marketing agency, we are your contact! Read more about us and our:

• Social media agency
• YouTube agency

Berlin: Tour through the city

Do’s and don’ts in Berlin

Spend a cheap weekend in Berlin

https://www.youtube.com/watch?v=rIzHUfDB28o

Berlin Travel Guide

Virtual tour through Berlin

The most important sights!

Vlog: Solo Trip to Berlin

Travel Vlog: First impressions from Berlin

Celebrities on YouTube: Content Evergreens

Content Evergreens! Learning from the most popular videos (most clicked content). Continue with:

New York Videos on YouTube: Learning from the best

New York – Sight seeing lists, travel vlogs and tips for tourists – cities are looking for marketing ideas, as are tourism and travel companies. It’s always a good idea to learn from the best! One city is better known than any other. Competition is high, between airlines, hotels, but also restaurants, events, … what do people want to see when they think of New York? That’s why it’s worth taking a look at the most popular New York videos!

• Big Apple

London videos on YouTube: Most popular videos for creatives

Film trailer, city tour & travel guide – How can cities attract attention? Forget flyers, radio ads and TV, social media is the tool for reach today. Social media marketing for tourism and travel always needs new inspiration, spring, summer, fall, winter, from single singles, to business travelers and families with kids. That’s why we have our YouTube Evergreen analysis, what performs best on YouTube?!

• London

Concepts & Ideas: Learning from successful videos

In this list you’ll find even more industries and topics, with the most successful content ever.

• YouTube Evergreens: The most popular videos

New York worst traps for tourists

Top 10 Sights New York

Social media marketing in the tourism sector

Berlin, London, Paris, New York, Los Angeles – social media marketing knows no boundaries! Especially through ads and targeting (social media advertising), you can reach people and users of social apps, extremely precisely – in the app and even outside (through retargeting). Especially practical for tourism and travel companies.

You can target (with a good agency), but also locally, for example, to certain places, to certain events, whether festival or holiday season. For example, you can reach tourists, in a certain street, who are just visiting. So ultra-local. At the same time, as a company, you can easily and quickly reach people all over the world, whether it’s Europe, Paris, London, Rome, or worldwide in cities like New York or Tokyo.

Social media marketing sets no limits to your ideas, what is important is the right strategy behind it and the right know-how! If you are looking for an international social media marketing agency, we are your contact! Read more about us and our:

• Social media agency
• YouTube agency

New York Food Guide

Do’s and don’ts in New York

12 things that make New York

Ultimate Winter Travel Guide

15 Tourist mistakes

30 top sights

New York’s newest attraction

New York Vlog

Celebrities on YouTube: Content Evergreens

Content Evergreens! Learning from the most popular videos (most clicked content). Continue with:

London videos on YouTube: Most popular videos for creatives

Film trailer, city tour & travel guide – How can cities attract attention? Forget flyers, radio ads and TV, social media is the tool for reach today. Social media marketing for tourism and travel always needs new inspiration, spring, summer, fall, winter, from single singles, to business travelers and families with kids. That’s why we have our YouTube Evergreen analysis, what performs best on YouTube?!

• London

Berlin Videos on YouTube: Content Success Models

Travel Guide, City Trip & Vlogs – Reach via YouTube? Whether it’s a hotel, restaurant or city marketing itself, learning from successful models is always a good idea. And, when it comes to social media videos for tourism and travel, ideas are in demand because the competition is fierce. That’s why it’s worth taking a look at the most popular Berlin videos! With a few filter settings, you can find the most popular videos on YouTube.

• Berlin

Concepts & Ideas: Learning from successful videos

In this list you’ll find even more industries and topics, with the most successful content ever.

• YouTube Evergreens: The most popular videos