Posts

Text optimization – search engine optimization (SEO) with structure in texts

Good texts are essential for search engine optimization (SEO). Many people achieve good results by working simply and cleanly. A good structure of the texts facilitates the optimal placement in the search results. The advantage is obvious, the texts are reader-friendly (usability), but at the same time they are also better identifiable for search engines […]

Learn Video Online Marketing with YouTube – Tutorial

YouTube online marketing is the art of bringing relevant content and visitors together. Through content marketing, the skilful planning of content (of texts, images, networks, etc.), great, lasting successes in online marketing can be achieved. This means: rankings in search engines, interaction in social networks, and much more. Learn in this article how to filter […]

Target groups on Facebook – location, age, prospects

Today, advertising campaigns can be controlled so precisely on almost all social media channels that users can be reached more specifically than ever before. Facebook, the largest social network in the world, with well over a billion active users, has so far been the most refined way to launch campaigns. The concept or principle behind […]

Aperture, shutter speed, ISO value – the art of photography

Learning to take pictures – With a few tricks anyone can take great pictures, whether portraits of family members or for the perfect holiday memory. Here are a few Bascis from Photoblog Hamburg who will help you! Each setting has effects on the other, but this guide will help you get the perfect shot. Basics […]

Install WordPress yourself – That’s how it works! Filezilla, SQL and setup

The question often arises: Can I install WordPress myself? Yes, with three simple, free software tools for FTP transfer (local disk to server/webspace), Notepad++ to edit the wp-config.php and PhpMyAdmin for your WordPress databases. But let’s just go ahead and step by step. Summary: All steps of the installation How to install your content management […]

Content Marketing: 7 steps to success – strategy, SEO, content generation

Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]

Youtube SEO: 3 steps for better rankings in the search engine

Youtube SEO will come! Would you have thought that with the social network Youtube, which is actually meant to be a video portal, you could effectively use search engine optimization for your corporate site or e-commerce? The simple and straightforward answer we can give you is: Yes. Of course we cannot explain all the details […]

WooCommerce – Set product variants: Variable products, categories & Co.

Last week I already explained the basics of WordPress and WooCommerce in combination. With it you can easily and uncomplicatedly set up your own online shop. Part 2: Product management & variations. WooCommerce – Variable products We’ve also taken a look at the dashboard > WooCommerce and made a few settings regarding countries, languages, tax […]

Conversion Boost via Modal Box

Today I had a special requirement for a customer project. Basically it is about the website (CMS, WordPress) of a coaching offer. The newsletter function on the client’s website plays an important role in customer retention and acquisition. It should be optimized – in other words, we want to increase the conversion (‘registration’) of the […]