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How it came about

I was always someone who wanted to master everything on my own. I ignored sleepless nights, an endlessly high stress level and finally the first physical signals such as tension and loss of appetite for a long time. Sure, because as a social media manager, Instagram and TikTok don’t stop just because I want to call it a day – enough reasons to become a cannabis patient too! I want to order my cannabis online too!

Isn’t there some kind of“cannabis online store” that does everything for me? Yes!

But at some point I reached the point where I knew I needed support. My doctor prescribed me medical cannabis, and I was skeptical – not only because of the stigma, but also because the whole process from prescription to pharmacy (alternatively to “acquaintances” without a prescription, you know what I mean) seemed like unnecessary extra stress.

The important thing is that I want my cannabis simple, uncomplicated and preferably delivered to my home!

Why should I waste my already limited time searching for “acquaintances” and pharmacies that even have the right variety in stock?

After a few months, I realized that it wasn’t a question of “if”, but “how”. The idea that medicinal cannabis could also be integrated into stressful everyday situations like my office life felt unfamiliar at first. But I wanted to try it. And the possibility of having everything delivered directly to the office was a wow moment for me!

The moment of delivery 😍

It was a typical afternoon at the office. The sun was shining through the window, the coffee had long since gone cold and my head was buzzing from all the tasks. Then the parcel carrier arrived. Normally a moment you hardly notice, but this time it was different. My package – my medicinal cannabis – lay discreetly wrapped in my hands. No conspicuous sticker, no prying eyes. Just a completely normal moment that still felt so special. I couldn’t help but smile for a moment. It was the feeling that I had finally found a solution that suited my everyday life.

After opening the package, I was pleasantly surprised. Everything was neatly packaged, the labeling was clear, and the varieties were exactly the ones I had chosen beforehand. I briefly took the time to read through the instructions and then stepped back to make my first application. It was a quiet moment that I desperately needed in the midst of all the chaos.

Time for Blueberry Buds 🫐

Big buds! And my favorite, Blueberry 🫐

What I have also had good experiences with, so far with every variety, is the degree of drying. You don’t have to let them dry first, you immediately have top quality and really need and free of any leaves and sticks. Sometimes it’s the little things that make the difference.

Dry and free of leaves, sticks, very good!

My routine: small breaks, big impact

I’ll be honest: cannabis is not a miracle cure. It won’t completely change your everyday life, but it can make the little things noticeably easier. For me, it has now become an integral part of my routine. After delivery, I took a few minutes, sat back and made my first application. The effect was gentle and slow – no dramatic changes, just a feeling of calm and clarity that I had been missing for a long time.

The rest of the day wasn’t suddenly stress-free, but I noticed that I was able to tackle the tasks with more focus. This feeling of having a clear head instead of being overwhelmed by thoughts has won me over. My little breaks in the office routine now feel more deliberate. In the past, I would have grabbed a third or fourth coffee, which ultimately only made me more nervous. Now I take these short moments for myself instead – and it makes a huge difference.

Reactions from others? 🥦

Naturally, I wondered how my colleagues would react. The truth? They know nothing about it. And that’s a good thing. For me, medicinal cannabis is a private matter that I integrate into my everyday life without making it a topic of conversation. The delivery was so discreet that no one even noticed what was in my package. It felt good to know that I could decide for myself how much to share and how much to keep to myself.

I think many people still associate cannabis with stereotypes or prejudices. But for someone who uses it medically, it’s just a drug like any other. It gives me the opportunity to structure my day better without going off the rails. You can find cheap prescription prices here in the Cannabis Prescription Online Comparison, for example. And that’s the biggest benefit for me: it adapts to my life, not the other way around.

Conclusion: not a taboo, but normality

When I started this report, I didn’t know how best to describe it. But after my experience in the office today, I can only say:

It feels like a step in the right direction. Not a taboo, not an unnecessary expense, but simply a solution that works.

Having medicinal cannabis delivered to the office may sound unusual to some, but for me it has become a real everyday facilitator.

When I look back, I’m glad I took this path. It saves time, reduces stress and helps me to focus better on the things that really matter. And as I write this experience report during my lunch break, I realize how much I appreciate this new routine. It’s the little things that can make the biggest difference. These were my experiences.

Fancy trying it out for yourself? Click here to go directly to:

• CannaZen: Order cannabis online

What are bidding strategies?

Bidding strategies are a central element in online advertising campaigns, especially with Google Ads and other pay-per-click(PPC) platforms. They determine how much you are willing to pay for each click, impression or conversion. Depending on your goals and budget, you can choose between different bidding strategies to maximize the effectiveness of your campaigns.

Types of bidding strategies

3 Example of bidding strategies:

Cost per click (CPC)

With this bidding strategy, you pay a certain amount for every click on your ad. This strategy is well suited if you want to increase traffic to your website and are willing to pay for each visitor.

Tip: Quickly calculate the CPC? Use our free CPC calculator.

Cost per Mille (CPM)

Here you pay a fixed amount for a thousand impressions of your ad. This strategy is well suited if you want to increase the visibility of your brand and consider the number of impressions to be an important goal.

Quickly calculate the CPC? Use our free CPM calculator.

Cost per acquisition (CPA) / costs per lead (CPL)

This strategy is based on how much you are willing to pay for each conversion. For example, a conversion can be a purchase, a registration or a download. This strategy is particularly effective if you are targeting conversions directly and want to align your marketing spend with the value of each individual conversion.

Our tip for this too: calculate free of charge with our CPA calculator.

Choosing the right bidding strategy

Choosing the right bidding strategy depends on various factors, including your goals, your budget and the nature of your campaign. Before deciding on a bidding strategy, you should clearly define your goals and ensure that the strategy you choose best supports those goals. It is also important to regularly monitor the performance of your campaigns and make adjustments where necessary to achieve optimal performance.

Oh yes, and… Don’t forget A/B tests

In the world of digital marketing, it is crucial to use effective strategies to reduce advertising costs while maximizing conversions. A proven way to achieve this goal is the A/B test. Efficiently reduce advertising costs with:

• A/B tests

In this example, the landing page to which your new leads are sent via ads. Don’t forget, this must also be conversion-optimized.

What does advertising on Google cost?

The cost of a Google Ads ad that goes to 100,000 people can vary greatly and depends on several factors, including the level of competition in your industry, the bidding strategy you choose, the quality of your ad and the relevance of your keywords. Typically, Google Ads pays for ads either per click (CPC), per impression (CPM) or per conversion (CPA).

In general, the more profitable the industry, the higher the competition, the more expensive:

• Little competition: 1-4 Euro
• Medium competition: 5-9 Euro
• High competition: 10+ Euro

For a rough estimate: If we assume an average CPC of 10 euros, you would pay around 10,000 euros for 100,000 people to see your ad. However, this amount can vary depending on the factors mentioned.

• Advertising costs: 10,000 euros
• CPC: 10 Euro
• People reached: 100,000 euros

Costs money, brings advantages

5 advantages of Google Ads (and other PPC platforms):

1. Reach: Reach a large target group
2. Flexibility: Adjust your ads and budgets flexibly
3. Measurability: Track and analyze the success of your campaigns
4. Targeting accuracy: Targeted ads to relevant users
5. Fast results: Immediate visibility and potential customer contacts

Bidding strategies maximize your ROI

Bidding strategies play a crucial role in online marketing and can have a significant impact on the success of your campaigns. By choosing the right bidding strategy for your goals and budget and continuously monitoring and optimizing it, you can effectively achieve your marketing goals and maximize your ROI.

Design, payment providers, delivery costs, …

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

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Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

The Combin Scheduler – Effective Instagram App test

If you want to be successful on Instagram, you have to do one thing above all: plan, plan, plan. To help you keep an overview, there are now countless apps for this purpose. At the latest since the introduction of his Instacheck, the company Combin with its many Instagram tools is known to everyone. The free Combin Scheduler allows today’s entrepreneurs and influencers not only to plan individual posts in advance, but also the stories. Here is an overview of the most important functions:

• Forward planning & instant publishing
• Fully automated publishing
• Image size editing
• Location Marking
• Mention of hashtags and accounts
• Upload Bulk Stories

Planning of stories and contributions thanks to automation

An absolute must-have of the Instagram tool is the advanced planning of contributions. After you have set the publication date of your post, the Combin Scheduler will automatically publish your post. So you can plan your posts and edit them from time to time.

Create Bulk Stories: Photo, Video & Boomerang

Besides the regular posting of photos and videos, the use of the Story Tool also helps with social media marketing. In the best case, you can also connect your story with a call-to-action. The Combin Scheduler takes care of the organization of the story and allows you to plan several pictures, videos and boomerangs for your story.

Design Instagram Feed: With the right design to success

An aesthetic Instagram Feed is the electronic business card of modernity. To ensure that your posts match not only thematically but also visually, the tool allows you to customize your feed in advance to suit your taste.

The conclusion of the editorial staff: For every Instagramer the Combin Scheduler is an absolute must. It helps you organize your feed, is easy to use and runs without interruptions and unnecessary push messages. The interface is simple and modern, which is why you have an immediate overview of all functions.

Tips for more followers, reach & Co.

Even if the new tools and gadgets take a lot of work off your shoulders, you still have to keep a few things in mind for your Instagram success. Especially the quality of your posts and the constant analysis of your target group are worth it.

Create high quality posts: Saves & Shares

Quality and quantity are both equally important. Nowadays Instagram does not only focus on likes and comments, but also on the saves and shares of each post. The Instagram algorithm especially likes these, as this is a sign of the added value of your posts. Of course the images should also be of high quality. Experience shows that especially friendly and bright photos are better received than dark and pixelated ones.

Understanding the new Instagram algorithm

In addition to quality, quantity is also important to Instagram marketing. The more you post and the more active you are, the more traffic Instagram allows you to get on your profile. How does it work? Very simple: Instagram never shows your new posts to all your followers, but only to a fraction. It then analyzes the success of your post and the more popular your posts are, the more people will see them.

Analysis of the target group: Use Insights sensibly

It is always worthwhile to keep your target group in mind. Then you will know when the best time to post is, on which day your users are most active and which content they particularly like.

4K Stogram: Instagram Tool Test

Case: You manage several accounts with your advertising agency or as a social media manager, of yourself or of clients, and accordingly you may also have to ensure that the data (photos, videos and stories) are backed up. The Instagram tool automatically backs up all your content.

Case: You want to build reach on Instagram and always need fresh content for your social media manager: ideas, trends on certain topics and of course your own competition. Subscribe to certain hashtags and users and collect so always, all new (and existing) content. These are now clearly visible in one interface.

• 4k Stogram

Advantages: File backup, trends and ideas

The Instagram tool brings many advantages with it, which we will also present to you in detail. Here is a brief overview of the most important advantages of the Instagram tool.

• Data backup (photo, video and story)
• Topics analysis (users, hashtags)
• Creative Arts and Content Ideas
• Trend Topics Scouting
• Multi channel management

Back up data with Stogram

With 4k Stogram’s new software, you can easily store and archive your content. Even better, the software saves and archives the content for you completely automatically.

Back up files? Why?

Has your channel ever been hacked? As an agency, we have received many emails from shocked users whose accounts have been hacked. All gone! We can’t go into detail here, but from football stars on Instagram to musicians on YouTube, there have been some interesting cases.

The basic function deals with the fact that you can follow different channels but also hashtags, the software constantly checks whether new content is available, in the form of photos, videos but also stories. Any new media that is now published is immediately saved. Should you have the care of many Instagram channels, you can so easily worry about data backup.

• File backup
• Automatic adjustment and download
• Subscribing users
• Subscribe to hashtags

Content Creation with Stogram

The tools can also be used for content creation. For example, you can follow a certain topic (hashtag), so this could be the topic “interior”, more precisely “Fendi”, “Bugatti”, many other brands.

The software automatically saves all photos and videos and your content manager has direct access from his local computer. This way, you can view the various contents directly in a folder and don’t have to search for individual hashtags in the Instagram app and swipe throughh the archive.

Recognize trends

With this new tool you have a digital social media manager working for you all the time. Even on weekends or holidays when no one is in the office, data is backed up but also new content is saved, e.g. for your creative arts manager.

So you can locally on the computer, with one look, hundreds, compiled photos (multiple hashtags and channels). The evaluation is extremely fast and frequently recurring elements (possibly new trends) are quickly seen and recognized.

Once again, here’s an overview of the key benefits of Instagram software. Advantages for:

• Data backup (photo, video and story)
• Topics analysis (users, hashtags)
• Creative Arts and Content Ideas
• Trend Topics Scouting
• Multi channel management

Instruction

Here we want to give you a little insight, so you don’t have to buy the software directly and can already get a little insight.

Download and registration

First, you need to download the Instagram tool. 4K Stogram is available for all platforms, PC, macOS and Linux.

• 4k Stogram

The basic function is simple, subscribe to individual channels or hashtags to follow specific topics.

Media overview: photos, videos, stories

Your topic fields are only clearly displayed, stored and archived.

In the example, you can see the channel of a modeling agency, with a view of their own Instagram channel.

You can read out different contents, photos and videos. As you will see in a moment, you can also output these in lists.

Of course, all stories and highlights are registered automatically. Not only from your own channel as in this example, but also from other channels and topics that you follow.

File Export: List

You can view all saved photos, videos and stories in the software but also download them as a CSV table. This is the result of the media collection:

Pros: Test result

This was our look at 4k Stogram. Analyze topics based on hashtags, users or competitors. Ideas and inspiration for social media managers. Back up photos, videos and stories.

Once again, here’s an overview of the key benefits of Instagram software. Advantages for:

• Data backup (photo, video and story)
• Topics analysis (users, hashtags)
• Creative Arts and Content Ideas
• Trend Topics Scouting
• Multi channel management

Click here to go directly to 4k Stogram:

• 4k Stogram