Content Creator: Brand & Recommendation

• Who sends his information?
• Who should be reached?
• What exactly are the goals of the social media marketing strategy?

As a social media agency we have ten goals in focus, depending on the client and project in different elaboration and priority setting.

All goals are interconnected, mutually dependent, promote each other, but can also have an equally negative effect on each other. This is why it is so important to focus on a targeted concept right from the start when setting up your own social media channel. Let’s look at the individual goals in detail.

Increase of brand awareness in a certain target group

The A&O for every company, the absolute focus, the increase of own brand awareness within a certain target group. The choice of social networks varies according to the target group. From the one extreme, the fashion company with worldwide representations and shops in every major city, the large mass audience from child to senior, the choice of strategy and social networks differs to the other extreme, the large corporation with excellent B2B business model, completely without retail business and great public attention. Here the work focuses on specific social networks and public relations. Quite different from the big fashion company, which lives from daily publications, constantly changing visual languages, competitions, up to events in the local shops. Influencer marketing for the general public, TV events and their exploitation for Instagram, YouTube, Facebook and many more.

Ultimately, however, it’s always about more customers, more prospects, more reach.

The more people talk about their own brand, the more frequently it is mentioned, the more customers will fall back on the brand if necessary. Therefore, one of the absolute priorities for companies that want to do social media marketing is to increase their brand awareness.

Winning new customers and generating fans

How do you achieve brand awareness in social networks? By generating fans, i.e. people who follow them, they increase the attractiveness of your social media channel, your brand and ultimately promote the acquisition of new customers.

The term social media marketing already contains the big term marketing. Marketing itself deals with many disciplines. From their studies, many social media managers are certainly still familiar with the classic business terms about product and pricing policy, but also publicity. Marketing does not only deal with advertising but also with psychological and economic aspects. These factors also play an important role in social networks.

In order to generate new customers, the primary goal must be to generate fans. Even the first 100 fans should be regarded as very valuable by small companies. They are the first 100 brand advocates who can make their brand known through recommendation but also through interaction. The larger the community, the more people will talk about it, mention its brand in articles or give positive or negative reviews. The more people talk about their brand, the more important it is perceived. Ultimately, it is this increase in your own reach that will bring you the new customers you initially wanted in your objectives.

Interaction with customers / Increase of customer loyalty

What makes social networks so strong is the changed communication model. There used to be rigid structures, from the PR agency to the final output in magazines or on TV. Today, every company can become a broadcaster itself and thus ensure daily interaction with its own audience. The more frequently your own brand is perceived, the more it is anchored in people’s minds. We just had that in the part about winning new customers. The next step is to keep our newly won fans and customers. It is also a matter of convincing those who have not yet decided of our product or service. Communication is the highest standard and the third goal for social media planning.

What makes a community successful? Conversations, interactions, comments, I like expressions, evaluations, any form of interpersonal communication. The more present we are ourselves, e.g. by answering comments and questions, or by specifically involving the community through surveys or other means, the more present we are. But the more the users feel taken seriously. Whether the big idol, the influencer or the big brand, in this case you! Users want added value and they want to be valued. Note that in their objective.

In order to initiate new topics at all, they constantly need new content. To encourage interaction you should interact daily with your fans. Regularity makes a big difference. For example, the morning posting with inspiration for outfits in everyday life and in the evening the special features for holidays to evening dress. Every day there is new inspiration and every day the fans can exchange ideas with each other.

Revenue increase

After talking about our goals of generating fans, new customer acquisition and interaction, i.e. the regular exchange and keeping on our social media channel, we are now talking about the central economic argument for social media marketing, the increase in sales.

Almost all companies pursue the goal of increasing sales on social media.

• How can we increase sales in the online shop?
• How do we get more newsletter subscriptions?
• How can we market digital products even better?
• How do we lure fans into our local shops?

In order to optimize sales, there is the described way of organic growth but also the possibility of advertising. Advertisements can be controlled extremely precisely by various possibilities in the Advertisement Manager. A small example, for real estate companies, advertising on Facebook can be targeted and placed separately, women aged 45 to 50, 50 to 55, but also men. These target group can in turn be subdivided into different clusters, some are leisure-oriented, others are interested in saving money and investing capital. Different small advertisements are designed for all target group, which are then tested against each other in a split test. The ads that generate the most deals will be equipped with more budget.

Whether organic sales or targeted sales through advertisements, especially content, that is the photo and video content but also the text or the use of certain classifications plays a large role. Which visual language is convincing and which visual language produces the desired effects? Not only for our goal of increasing sales, but also for other social media marketing goals such as personnel recruitment.

Personal Recruitment in Social Media

Many companies are growing and are desperately looking for qualified personnel. In the classic job portals for vacant jobs, many companies go under. Especially if you don’t have 200 vacancies directly available like large corporations, but maybe only three. But even with 20 jobs, there are reasons why it is worth switching to social media marketing for personnel recruitment, because job advertisements are expensive.

An important goal in their social media strategy should be to recruit their staff. Because in social networks you will not only find older and experienced staff, especially the young audience is at home here. Motivated young people for vocational training, internships in the agency or even for permanent employment in the company. Social networks are excellent for finding personnel.

On the one hand, you can use your own community for recruiting personnel. Many people know friends who are looking for a job and recommend you as a company. This might not only bring you a good application but maybe even a new fan! Here you can also see how powerful the development of your own social media community is, not only for boosting sales and winning new customers, but also for recommending people within circles of friends, e.g. when looking for a job. On the other hand one can fall back naturally also on advertisements, here one invests indeed a little budget, for it one can go extremely exactly to target group. For example, if you are looking for new trainees in the Berlin area, you can optimize the advertisement exactly to the Berlin area, select young people between 16 and 19 years, they can even consider interests, for example, if they come from the real estate sector, furniture or even sports manufacturers. In this way you will find new personnel even more targeted and cheaper.

Service and support for questions and suggestions

In the area of customer retention, service and support is of course an absolute A&O and thus also one of her goals for the social media marketing strategy.

Social networks such as Facebook, YouTube and Instagram are ideal for interacting with your target audience. No matter whether you are interested, a new customer or a regular customer, everyone can inform themselves 24 hours a day about products, call up news or even send questions.

Community management must therefore also be taken into account in personnel planning. It is not only about the publication of new content, the service also plays a major role. Before products are returned directly or before purchases cannot be made at all, users can inform themselves independently and immediately. For all questions you should always have an employee, because if questions are not answered, this will be noticed by other users and they will not even interact with their channel. When other users see that they are responding to questions, they will also feel encouraged to ask a question if you are interested in your product or service but are not yet fully convinced.

As you can see, all goals of our social media strategy are conditioned by each other. Therefore, keep an overview of all aspects and, depending on your internal capacities, weight in which of the goals you are investing more or less personnel resources.

Market research and opinion poll: crowdsourcing

Those who can provide sufficient capacities can also use their own social media channel portfolio for market research. In the past, 1,000 people from 20 employees would have had to be called to get a picture of a certain opinion, but today it is enough to start a survey on Instagram or Facebook. If your own community is large enough, you get enough feedback to develop your product further or to optimize new products in advance.

When it comes to market research, you can not only ask questions to wait for feedback from your fans, you can also use the existing user generated content. User Generated Content means that users have created independent content. This User Generated Content can, for example, consist of comments that were posted below their last posting. In these comments, some users will react positively and some may react negatively. You can absorb these negative aspects, of course also the positive ones, directly and immediately. All social networks, as well as search engines, offer the possibility of evaluation. From the ratings they can read praise but also criticism, another indicator for the opinion of their interested parties. There are of course several other aspects, for example the amount of interactions on a single photo, that is the amount of information and comments I like. The more often you interact with a photo or video, the better it will be received by the community.

However, market research does not stop with your own community; of course, the social media channels of your competitors are also publicly accessible. What do your competitors do? What do the fans of your competitors like and what can you perhaps incorporate into your concept? These and other questions can be asked when looking at other social media channels. This in turn provides valuable insights that ultimately make market research one of the major goals of social media marketing.

Influence on Social Web and PR

Just a decade ago there was a clear transmitter receiver model. Few media had a large reach and very many tried to position themselves within these media. Any form of communication must of course be adapted accordingly. This means that forms of information must be changed. An immediate and direct communication of the own opinion or the own, desired contents was not possible. Whether it’s the species or the quantity. With the changes of Web 2.0 and the associated development of social networks, this model has changed fundamentally. Today, anyone can reach a worldwide audience free of charge and without delay. Placing the right content quickly attracts attention. No large medium is needed for publication, only a platform that is accessible to everyone free of charge.

There are glaring examples from politics, for example. The U.S. president uses the social network Twitter as the channel. While press representatives from renowned newspapers and TV stations have to queue up at his desk, he communicates his opinion several times a day via Twitter. He can publish his words directly and unadulterated. This is a complete paradigm shift. Just think of the influencer phenomenon. 19 year old, 20 year old people, who unite millions of fans behind them through their hard work. Without a large network, without the help of TV or magazines. A whole new world.

This is exactly what makes social media indispensable as a PR tool and makes the immediate flow of information one of the goals of your social media concept. And this is not always about the great world politics, they can send everyday messages without being subject to any limitation. From a small savings offer on Friday to a change in the team. Any kind of information can be sent directly and immediately to the audience.

Competition monitoring of the competition

What’s your competition? Instead of sending employees to the shops of the competition, as in Hollywood films, it is now enough to take a look at the competitors’ social media channels.

• Where do you see the new trends?
• Which videos or photos work very well for you? Have you found any new features such as Facebook Shopping and Instagram?
• How do you make YouTube work?
• How do you send users to the online shop?
• Uses our competition advertising and if so how?

As open as they are in their strategy with their audience, so is their competition. Therefore, one of the big goals in social media marketing is to always keep an eye on the competition. So you can constantly improve your own online presence, whether social media or the way to the online shop. Therefore, also include the observation of your competitors in your social media concept.

As always, all goals are closely linked, the data from market research within our community, the information we get from the social media channels of our competitors, all of which ultimately flows into the optimization of our appearance. Think back to our first social media marketing goal, brand awareness. In order to continue to optimise our success, we should also always work on improving the image of our brand. Here our brand defines, the more accurate and compact the information, the more success your company will have with social media marketing.

Image optimization and positive images

Once you have successfuly mastered all the goals, you can now come to permanent image optimization. Starting with the graphic preparation for the cover pictures, up to the profile picture and of course also the regular publication on our social media channels up to more complex procedures, like the aforementioned optimizations of different advertising campaigns, in which we play out different media contents to different target group in order to find at the end the advertisements, which bring the largest turnover increase.

In addition to the visual image, of course, there is also the content. What are the messages in our text and how are they structured? Often only two or three lines remain, after which our texts are interrupted by a “read on” or “read more”. This forces social media managers to optimize the descriptions.

From the visual and textual to the emotional level, of course. Post only sales content, the social media channel will deliver little performance. That’s why we also need content that appeals to the emotional side of our community. From the cute office dog to the fun of lunch. Depending on the company, the concept looks different, but they see that they also have to bring in the emotional side and not only rely on advertising content.

By this constantly optimized and positive image of your company you achieve a lot in the area of image. From the mentioned recruitment of new and motivated employees to sales optimization.

Why is social media marketing successful? 4 factors

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Social media has changed so much. In short, an entire communication model has been overturned.

Building awareness and developing new target groups

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• Social media enables messages to be sent directly; unlike in classic PR
• Communities are created [text appears incomplete]rough added value, i.e. valuable information, o[text appears incomplete]er users and communication as well as appreciation
• Referral marketing is very powerful, make sure you interact wi[text appears incomplete] your existing fans

Increasing image and trust by improving contact and communication possibilities

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Streng[text appears incomplete]ening customer loyalty: daily interaction

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Social media marketing is a constant flow of information. The user only takes a moment for a single image. So [text appears incomplete]e big secret is to deliver information regularly. If you regularly publish new content, you will be remembered. Here we are again at [text appears incomplete]e practical marketing, who stands at [text appears incomplete]e end in [text appears incomplete]e supermarket or in on-line Shop searches, on [text appears incomplete]e product will fall back [text appears incomplete]at he or she knows. Presence is [text appears incomplete]erefore so important. But not only for sales, also for [text appears incomplete]e chance of a recommendation. Maybe today we don’t have [text appears incomplete]e right garment or [text appears incomplete]e right cell phone model for user XY. But [text appears incomplete]at can change tomorrow and user XY already presses Like, comments on [text appears incomplete]e photo or even shares it wi[text appears incomplete] a friend.

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• Regular interaction increases [text appears incomplete]e likelihood [text appears incomplete]at users will recommend your product or service

User-generated content: market research is hardly possible at a lower cost

Free market research! Instead of commissioning research institutes wi[text appears incomplete] 20 employees to call 1,000 people, modern companies are cleverly using social media. Large fashion companies can conduct a survey on Instagram wi[text appears incomplete]in seconds. This allows you to respond to trends and developments wi[text appears incomplete] virtually no loss of time and adjust your product range accordingly. So you don’t have to wait for sales figures from individual stores as you used to, only to optimize [text appears incomplete]e collection for [text appears incomplete]e coming year two mon[text appears incomplete]s later. Today, you can [text appears incomplete]eoretically produce locally in Asia, get opinions from all over [text appears incomplete]e world via social media, and make purchasing decisions directly and immediately. Modern new world!

User-generated is [text appears incomplete]erefore so extremely valuable to businesses, and [text appears incomplete]at’s why it’s one of [text appears incomplete]e four factors [text appears incomplete]at make for social media marketing success.

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For [text appears incomplete]e fur[text appears incomplete]er development but also [text appears incomplete]e new development of products such user generated content is extremely valuable! You get direct and unfiltered feedback from your users. Of course, [text appears incomplete]ere are also certain risks, you have certainly heard [text appears incomplete]e topic of shitstorms before. Look at [text appears incomplete]ings positively! Before your product becomes a dustup on [text appears incomplete]e shelves, you get early feedback and can take action to improve your product or service. But you can also use all [text appears incomplete]e comments, ratings and conversation flows to directly improve and optimize new developments. In a classic market research situation, you always have parameters [text appears incomplete]at influence [text appears incomplete]e course. Most of [text appears incomplete]e time [text appears incomplete]e test persons are not at home, so [text appears incomplete]e environment is completely different, which influences [text appears incomplete]e language but also [text appears incomplete]e emotions. The private atmosphere also ensures [text appears incomplete]at topics are adressed [text appears incomplete]at might o[text appears incomplete]erwise fall under [text appears incomplete]e table because [text appears incomplete]ey might be embarrassing for [text appears incomplete]e respondents in a real conversation. Many details need to be taken into account in market research, but [text appears incomplete]rough user-generated content [text appears incomplete]ey already have unfiltered feedback from [text appears incomplete]eir users. That’s why maintaining your own community is not only interesting for sales and increasing revenue, but product development can also be sustainably, positively influenced by [text appears incomplete]e various comments and ratings.

Reach and SEO

Here’s a tip for search engine optimization! Have you ever [text appears incomplete]ought about displaying reviews on Google directly on [text appears incomplete]eir website or in [text appears incomplete]eir online store? Positive reviews also ensure [text appears incomplete]at [text appears incomplete]ey are better positioned in [text appears incomplete]e search engines. For example, if you search for a major company, you will quickly see [text appears incomplete]at reviews are displayed very prominently in [text appears incomplete]e search engines. Users feel [text appears incomplete]at [text appears incomplete]e opinions of o[text appears incomplete]er users are very important. All studies and statistics show [text appears incomplete]is. Search engines now even go one step fur[text appears incomplete]er and bundle various social networks and [text appears incomplete]eir ratings wi[text appears incomplete] each o[text appears incomplete]er to get an even more comprehensive picture. So actively invite your users to rate your product, service or brand. This will also have a positive effect on search engine optimization.

In addition, remember [text appears incomplete]e own media on [text appears incomplete]eir own website or online store single beds. The recycling of content is very efficient, as well as media cross media are used, for example, on Facebook, Instagram and YouTube are published, of course, in different forms and layout, you should use [text appears incomplete]e published content in social media on cross media own platform. For example, YouTube videos can be embedded in posts but also Instagram photos. Under individual products in online stores, for example, you can embed reviews, recommendations or even comments on [text appears incomplete]e respective product.

Social media can be used much more extensively. For visitors to your website or online store, it makes your own presence look more modern and digital. In addition, [text appears incomplete]ey refer to [text appears incomplete]eir social channels and can [text appears incomplete]us gain additional fans. Visitors to your website or online store are [text appears incomplete]us also actively made aware of your social media channels.

Successful social media marketing

If you are also looking for successful social media marketing strategies and a social media agency [text appears incomplete]at can define your goals but also implement [text appears incomplete]em, [text appears incomplete]en we look forward to your project inquiry!

New! Native Ads: Recommendation instead of “advertising

Native ads (also called native display ads) refer to all paid advertising formats [text appears incomplete]at are discreetly labeled as ads. So, simply put, native advertising is advertising [text appears incomplete]at doesn’t look like advertising. Native Ads offer small disadvantages, but mostly advantages. Did you know? According to a whitepaper by AppNexus, [text appears incomplete]e CTR of native display ads is 8.8 times higher on average. According to Forbes, purchase intent increases by as much as 18% [text appears incomplete]rough native ads. We also always measure a higher CTR in our client projects. What does [text appears incomplete]is have to do wi[text appears incomplete]? Personalization of content, storytelling and more discreet communication channels: referral marketing. Why Native Advertising? What is native advertising? What is native advertising?

• Native Ads

Concept: Online fashion marketing

Clear marketing strategies and well thought-out concepts are essential to ensure that your fashion and brand new collections get the attention they deserve. In the past, fashion marketing focused mainly on magazines, television and billboards. But today, social media plays the main role.

The world of social media – we’re with you

The world of social media is complex and exciting. Our own YouTube adventure, influencer marketing, Instagram and regular posts on the various social platforms – we are here to guide you through this jungle. We’ll help you find the right concepts and strategies for fashion – from idea development to ongoing content production (including UGC production) and, of course, ad placement.

For example, we do:

1. Target group analysis
2. Content creation
3. Platform selection between TikTok, Instagram, YouTube & Co.
4. Interaction and commitment
5. Paid advertising (Ads)
6. Cooperations
7. Influencer marketing
8. …

This will generate 1) followers for your channel, 2) leads for email marketing and 3) sales for your online store.

Generate followers for your channel – goal #3

By sharing engaging and relevant content and interacting with your target group, you can organically increase the number of your social media followers. These followers will become loyal supporters of your brand and help to increase your reach.

Gain leads for email marketing – goal #2

With targeted ads and the provision of valuable content, you can motivate prospects to provide their email adresses. These leads can then be integrated into your email marketing campaigns to further nurture them and convert them into paying customers.

This is how a sales funnel for fashion works:

This is what a simplified sales funnel looks like (more in our cases).

Generate sales for your online fashion store – Goal #1

By using your social media channels to effectively promote your products or services and place targeted advertisements, you can direct potential customers directly to your online store. Here they can buy your products and thus increase your company’s sales. Read more about our strategies as an e-commerce agency here.

Your direct line to us – Contact us!

Social media marketing for the fashion industry is exciting, but alsoo challenging. New networks and methods are constantly emerging that need to be discovered. But you’re not facing this challenge alone – we’re here for you.

No time? Content, UGC, Ads, get in touch with us:

• Contact us

Advertising: Intelligent campaign management for maximum success

What are we doing?

Paid advertising: Fashion companies can place targeted ads on social media to increase their reach. These ads can be targeted based on demographics, interests and behaviors. We use intelligent campaign management to optimize your ads. We track how users use your online store, use re-targeting strategies and tailor your ads to specific target groups. Our goal is to provide you with the best possible support and maximize your ads.

• Social Ads
• Performance Marketing

Together we define your success strategy

Before we dive into the details, it’s important to develop a clear social media strategy. Sometimes training for your employees is required or guidelines need to be created. No matter how extensive your social media marketing is, your goalso are always the most important thing.

Together we realize your goalso

Your goalso are our motivation. We have covered the most important aspects in our article “12 goalso in social media marketing”: from increasing brand awareness to increasing sales and more. Your success is our common goal.

Data-based ads for fashion: Product #5

Targeting and re-targeting allow us to address and re-address users extremely precisely. These strategic approaches allow us to adapt our messages and offers to the specific interests and behaviors of the target group, which significantly increases the effectiveness of our marketing campaigns.

Not only TikTok Ads and Instagram Ads are interesting for fashion, but alsoo Pinterest Ads.

Power of the community: cultivate your fashion community

Maintaining your community is crucial. From simple questions to regular posts on various platforms, interacting with your community is key to success. Think of influencer marketing, which plays a significant role in the marketing of fashion collections. Influencers are opinion leaders who are followed by hundreds of thousands or millions of people. Their positive image reflects on your brand and is an important part of your community management.

Market research and product development – Your community helps

On social media, you can find valuable information about your product, reactions to your service and conversations about your brand. Whether positive reviews or negative comments – you receive feedback from customers like never before. This feedback helps you to optimize your products and develop them further. As you can see, social media is more than just a marketing channel. It allows you to listen to your target group and spread your message at the same time.

UGC: Have content created

We love using user-generated content for our customers, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User Generated Content (UGC) is a powerful tool that can be used by brands to strengthen their presence on social media.

• UGC: Have content created

Influencer marketing: increasing reach and sales

In the fashion industry, influencer marketing is a powerful tool for increasing reach and generating more sales. Influencers communicate products in an authentic way and enjoy the trust of their followers. As a result, their recommendations lead to increased interest and ultimately more sales, according to the influencer marketing strategy. The selection of suitable influencers and strategic collaborations are crucial to the success of this marketing strategy.

Find out more about here:

• Influencer marketing fashion

• Contact – Agencja i Konsultant Social Media

Cele i strategie: Moda i marketing

Marketing w mediach społecznościowych dla mody jest skomplikowany! Co roku pojawiają się nie tylko nowe ciekawe sieci, takie jak TikTok, który jest obecnie bardzo interesujący dla firm modowych, ale także nowe metody, np. w zakresie reklamy i optymalizacji grup docelowych. Jeśli użytkownik widział w sklepie internetowym konkretną sukienkę lub buty, jest to rejestrowane. Ta jedna osoba może być teraz zgrupowana z kilkoma osobami, np. mieszkańcami danego dużego miasta, do których kierowana jest reklama grana specjalnie dla tego miasta. Można jednak pójść znacznie głębiej w sprawę, odtworzyć reklamę użytkownikowi raz po raz, a gdy tylko dokona on zakupu, reklama przestaje być odtwarzana. Takie inteligentne zarządzanie kampaniami pomaga w optymalizacji własnych reklam.

Jednak zanim naprawdę zagłębimy się w tę kwestię, dla wielu firm ważne jest, aby najpierw opracować podstawową strategię. Często konieczne jest przeszkolenie pracowników lub napisanie wytycznych. Bez względu na to, jak bardzo rozbudowany lub obszerny jest marketing w mediach społecznościowych, najważniejszą rzeczą dla każdego są cele lub definicja celów.

Definicja celu: Możesz to osiągnąć!

Jak już opisaliÅmy w naszym artykule na temat 12 celów w social media marketingu, chodzi szczególnie o te podstawowe aspekty marketingowe, w jaki sposób pomagamy wÅasnej firmie generowaÄ nowych klientów, ale także optymalizowaÄ wÅasne istniejÄ ce produkty. Oto dwanaÅcie celów marketingu w mediach spoÅecznoÅciowych:

• Zwiększenie świadomości marki w określonej grupie docelowej
• Pozyskiwanie nowych klientów
• Interakcja z klientami / zwiÄkszanie lojalnoÅci klientów
• Wzrost obrotów
• Rekrutacja personelu
• Serwis i wsparcie w przypadku pytań i sugestii
• Badania rynku i opinii publicznej
• Optymalizacja produktu dzięki opiniom społeczności
• Wpływ w Social Web i PR
• Monitorowanie konkurentów
• Optymalizacja obrazu
• Crowdsourcing i crowdfunding

Wszystkie te cele są bardzo ważne dla firm odzieżowych. Po pierwsze, zawsze chodzi o zwiększenie świadomości własnej marki, często w już istniejącej grupie docelowej, np. na Instagramie. Ci, którzy chcą dotrzeć do nowych grup docelowych, tj. przyszłych młodych talentów, często nawiązują kontakty na TikTok. Poprzez częste publikowanie nowych treści w postaci zdjęć, filmów i tekstów, stale gra się na własnej grupie docelowej. Jeśli treść jest dobrze zrobiona, rozszerza to własną społeczność firmy. Jako firma zyskujesz nowych klientów, ale jednocześnie utrzymujesz dotychczasowych zainteresowanych poprzez częstą interakcję.

Codzienne rozmowy z klientami: social zamiast punktu sprzedaży

DziesiÄ lat temu jedynÄ możliwoÅciÄ interakcji byÅ punkt sprzedaży. Dzisiaj sprzedawcy mody mogÄ codziennie komunikowaÄ siÄ ze swoimi goÅÄmi, klientami lub po prostu zainteresowanymi osobami. Ci, którzy siÄ starajÄ , reagujÄ na sugestie i życzenia użytkowników oraz regularnie publikujÄ treÅci, prÄdzej czy później zauwaÅ¼Ä , że ich sukces przekÅada siÄ na sprzedaż. Ale nie tylko nowi klienci odgrywajÄ gÅównÄ rolÄ w marketingu mediów spoÅecznoÅciowych, sieci spoÅecznoÅciowe sÄ również doskonaÅym narzÄdziem do rekrutacji personelu. Wynika to z faktu, że zwÅaszcza mÅodsze grupy docelowe sÄ zainteresowane wszelkiego rodzaju wiadomoÅciami i mediami. JeÅli pakiet wÅasne ogÅoszenie o pracÄ dobrze, można znaleÅºÄ dobre i wielu wnioskodawców bez dużych inwestycji. To jest wÅaÅnie siÅa Twojej wÅasnej spoÅecznoÅci!

Wzmianki i zalecenia

Kiedy myślimy o naszej własnej społeczności, nasze myśli nieuchronnie kierują się w stronę influencer marketingu, który dla wielu firm modowych odgrywa główną rolę w marketingu nowych kolekcji mody. Influencerzy to liderzy opinii, którzy wyróżnili się szczególną pracą i za którymi podąża 100 000, a nawet miliony ludzi. Oczywiście, nie wszyscy followersi od razu kupią dany produkt, gdy tylko zostanie on pokazany, ale jest to w bardzo pozytywnym środowisku marki. Pozytywny wizerunek nieuchronnie przenosi się na własny produkt. To również należy do tematu zarządzania społecznością. W jakim środowisku obecna jest Twoja marka? Kto go nosi? Kto o tym mówi?

Badania rynku i rozwój produktu

Opinie o Twoim produkcie, reakcje na obsÅugÄ i wsparcie, rozmowy o Twojej marce. Wszystkie te informacje moÅ›na doskonale odczytaÄ w mediach spoÅ›ecznoÅ›ciowych, np. poprzez komentarze czy równieÅ› oceny. Nieważne, czy sÄ to pozytywne recenzje, czy negatywne komentarze, a także shitstormy. Otrzymujesz informacje zwrotne od swoich klientów w sposób tak bezpoÅredni, jak nigdy dotÄ d – czyste badanie rynku. OczywiÅcie ankieta nie jest reprezentatywna, ale dziÄki komentarzom i rozmowom, które toczÄ siÄ pod Twoimi mediami, uzyskujesz wiele cennych informacji o Twoich produktach, usÅugach, ale także o Twoim zespole i pracownikach. Pomaga to w optymalizacji wÅasnych produktów, a ostatecznie także w ich rozwoju. Widzisz, media spoÅecznoÅciowe to znacznie wiÄcej niż tylko kanaÅ marketingowy. Media spoÅecznoÅciowe dajÄ Ci możliwoÅÄ ciÄ gÅego sÅuchania z otwartym uchem Twojej grupy docelowej. W tym samym czasie, masz staÅÄ możliwoÅÄ nadawania.

Public relations i cyfrowa codzienność

Marketing wiach spoÅecznoÅciowych jest również doskonaÅym narzÄdziem public relations. W przeszÅoÅci firmy i przedsiÄbiorstwa musiaÅy uciekaÄ siÄ do agencji prasowych i dystrybutorów, aby ogÅaszaÄ informacje. DziÅ wystarczy social media manager i smartfon. Informacje mogÄ byÄ wysyÅane bezpoÅrednio do klientów, zainteresowanych stron i caÅej spoÅecznoÅci. Taka forma komunikacji nie istniaÅa nigdy wczeÅniej i dlatego Åwiat mody jÄ uwielbia! Duže budžety sž inwestowane w marketing w mediach spožecznožciowych i influencer marketing na cažym Åwiecie. I sÅusznie, bo w dzisiejszych czasach każdy jest online. Aplikacje takie jak TikTok czy Instagram sÄ otwierane przez użytkowników Årednio 8 razy dziennie, spÄdzajÄ tu ponad 30 minut i nie tylko dowiadujÄ siÄ o nowoÅciach kosmetycznych, znajdujÄ inspiracje do podróży, ale także nowe gadżety do kuchni czy po prostu pomysÅy na przepisy z ulubionego supermarketu. Media spoÅecznoÅciowe staÅy siÄ czÄÅciÄ codziennego życia cyfrowego, Åwiata, w którym marki muszÄ byÄ obecne, tak samo jak w życiu realnym. Jako agencja social media i konsultant social media pomożemy Ci znaleÅºÄ wÅaÅciwÄ strategiÄ, aby osiÄ gnÄ Ä Twoje cele i kluczowe wskaźniki wydajnoÅci.

Zarządzanie społecznością: Czy już wiesz?

Sam zasięg niewiele daje. 100,000 fans cost 399 dollars on Instagram. Pierwszym efektem dla konsumenta końcowego jest oczywiście wyraźne “wow”, ta marka ma 100.000 fanów. Ale na dłuższą metę nie będzie żadnej interakcji. W rezultacie użytkownicy nie pozostaną na stronie i oczywiście żaden użytkownik nie dowie się o Twojej marce.

W sieciach społecznościowych chodzi o pielęgnowanie własnej społeczności. To może zacząć się od zwykłego zadawania pytań, które naprawdę szczerze mają na celu dowiedzieć się czegoś, do ciągłego towarzyszenia ludziom w ich codziennym życiu z 10 Instagram Stories dziennie, dwoma postami, filmem na YouTube dwa razy w tygodniu i postem na Facebooku każdego dnia. Do tego dochodzi reakcja na komentarze, np. proste podziękowanie, gdy inny użytkownik zamieścił serduszko. Jeśli użytkownicy zadają pytania, np. na YouTube lub Instagramie, powinien na nie odpowiedzieć community manager. Ponadto istnieją bezpośrednie prośby, czyli prywatne wiadomości wysyłane przez użytkowników. Nieważne, czy jest to pytanie o przesyłkę zwrotną, zapytanie o stan magazynowy danego buta, czy po prostu pytanie o to, kiedy nowa kolekcja będzie wreszcie dostępna w sklepie internetowym. Zarządzanie społecznością jest czasochłonne, ale na dłuższą metę wiele warte. Wróćmy do tematu influencer marketingu. Wszyscy wielcy influencerzy budowali swoje kanały przez wiele lat, a dziś mogą żyć z własnego zasięgu. Niektórzy influencerzy docierają do większej liczby osób niż największe magazyny o modzie, więc widać, jaki wpływ ma poruszanie danego tematu. W ten sam sposób powinniście patrzeć na swoją własną społecznośćć:

• “Bardzo dziękuję, że tu jesteś!”

Pamiętaj, że najbliższa firma odzieżowa jest tylko o kliknięcie lub machnięcie ręką. Traktuj swoją społeczność poważnie i bądź naprawdę wdzięczny za zaangażowanie w życie Twojej marki. Ponieważ pozwoli Ci to osiągnąć i wdrożyć wszystkie powyższe korzyści w Twojej definicji celu, tak abyś był w pełni usatysfakcjonowany swoimi kluczowymi liczbami lub, w idealnym przypadku, nawet przekroczył wszelkie oczekiwania.

Reklamy i ogÅoszenia: Pozyskiwanie klientów dla mody

Oprócz początkowego celu i stałej opieki nad społecznością, marketing w mediach społecznościowych to oczywiście także sprzedaż i pozyskiwanie nowych klientów.

To bardzo zōożony temat, ponieważ jeÅli spojrzymy na samo zarzÄ dzanie kampaniami reklamowymi, musimy używaÄ wielu technicznych terminów, np. re-targeting, ustawienie pikseli w sklepie internetowym do Åledzenia kont użytkowników, kampanie split testowe do optymalizacji poszczególnych typów reklam aż po definiowanie grup docelowych na podstawie różnych parametrów, takich jak zainteresowania, dane geograficzne i demograficzne, np. geofiltry.

Po prostu, reklamy w mediach społecznościowych mogą uchwycić użytkowników dokładniej niż kiedykolwiek wcześniej. O ile kiedyś kampanie plakatowe docierały zazwyczaj do 95% osób, które nie miały nic wspólnego z własnym produktem, o tyle dziś można dotrzeć dokładnie odwrotnie, niemal dokładnie do 95% osób, które mają wysokie prawdopodobieństwo interakcji z własnym produktem lub usługą. Można tego dokonać za pomocą wyżej wymienionych środków. Dzięki precyzyjnemu targetowaniu różnych grup, można stworzyć różne grupy kampanii. Dla poszczególnych grup docelowych dopasowuje się media, teksty i oczywiście rozgrywa w różnych wariantach. Różne teksty i media trafiają do różnych grup docelowych, np. do mężczyzn między 30 a 35 rokiem życia, prowadzących aktywny tryb życia, pochodzących z Niemiec. Kolejną grupą są mężczyźni w wieku 35-40 lat. W innej kampanii produkty są kierowane do kobiet w wieku od 18 do 25 lat oraz do kobiet w wieku od 25 do 30 lat. W końcu wiele kampanii toczy się przeciwko sobie, a nieco później, dzięki raportowaniu i monitorowaniu, można dokładnie określić, które kampanie odniosły największy sukces, np. najwięcej kliknięć do sklepu internetowego, a tym samym skutecznych sprzedawców. W te kampanie dokonuje się dalszych inwestycji, podczas gdy pozostałe są ograniczane.

Content marketing i jÄzyk wizualny zdjÄÄ / filmów

Organiczny wzrost lub reklamy, oba doskonaÅe do generowania fanów. Ale w koÅcu, to zawsze sprowadza siÄ do kreatywnoÅci w koncepcji, content marketing jest wszystko! Jako agencja social media dbamy nie tylko o strategie, ale również o produkcjÄ mediów.

Zdjęcia są bardzo ważne dla firm odzieżowych, nie tylko dla magazynów, lookbooków, własnego sklepu internetowego czy reklamy drukowanej w punktach sprzedaży, ale również dla mediów społecznościowych. Moda żyje z inscenizacji. Inscenizacja na portalach społecznościowych jest oczywiście obarczona własnymi wyzwaniami i cechami. Należy je wziąć pod uwagę w okresie poprzedzającym produkccję. Nie chodzi tylko o koncepcje, ale także o rekwizyty, stroje, modelki, lokalizacje i akcesoria.

Filmy wideo stają się coraz ważniejsze. WLAN jest obecnie dostępny bezpłatnie w każdym większym mieście i nie tylko w każdym większym mieście, ale także w wielu małych miastach i coraz większej ilości wsi. Ponadto sieci są rozbudowywane, a możliwości przesyłu danych regularnie się podwajają. W dzisiejszych czasach filmy wideo są dostępne wszędzie. Zwłaszcza młodsze grupy docelowe, poniżej 30 roku życia, uwielbiają streamować filmy na swoich smartfonach. Teledyski, filmy, ale także filmy z YouTube. Wspieramy klientów przy tworzeniu koncepcji, planowaniu, organizacji i produkcji filmów. W przeciwieństwie do produkcji fotograficznych, produkcje wideo są bardzo złożone i dlatego wiążą się z relatywnie wysokimi kosztami. Dlatego nie tylko plany produkcyjne muszą być precyzyjne i szczegółowe, ale również wszystkie zespoły, freelancerzy i freelancerzy muszą być idealnie zgrani w czasie.

Idealnie, sesja zdjęciowa łączy obie dyscypliny i może wypełnić Twoje kanały social media jeszcze bardziej kreatywną treścią. Dzięki zróżnicowanej strategii publikowania, która oznacza nie tylko zamieszczanie pojedynczych zdjęć, ale treści fotograficznych dostosowanych specjalnie do kanałów social media, a także galerie zdjęć, w których użytkownicy mogą przeglądać kilka obrazów poprzez przesuwanie lub klikanie, małe filmy wideo, dłuższe filmy wideo, na Twoim kanale social media nigdy nie jest nudno! Cel osiągnięty.

Wskazówka do czytania! Wirtualny Influencer: Nowe strategie marketingu spoÅecznoÅciowego

Cyfrowi influencerzy, modelki… Awatary? Wirtualne modele mają bardzo wyraźną zaletę: czas nie istnieje. Są praktycznie nieśmiertelni, ich kariery mogą trwać dziesiątki, a nawet wieki. Proces starzenia się i użytkowanie modelu można skoordynować. Dzięki wirtualnym modelom, firmy zyskują kuszącą możliwość stworzenia modelu, który jest zgodny z wizerunkiem marki i może być dostosowany do konkretnej grupy docelowej. Wygląd i osobowość wirtualnej modelki może być dostosowana do konkretnych branż, dlatego można ją dostosować do każdego sektora, nawet poza światem mody.

• Wirtualni Influencerzy

Konsultant i agencja social media

Chcesz powierzyć swój marketing w mediach społecznościowych w godne zaufania ręce? Wspieramy Twoją firmę modową jako agencja social media naszym doświadczeniem, umiejętnościami i siecią najwyższej klasy fotografów, kamerzystów i agencji modelek.

• Contact us

Let’s take a look at our Youtube Agency. Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are getting more and more involved with Youtube. The waste coverage is low, the target group can directly access further information (shop, newsletter, etc.). But how do you start with Youtube? How often do you post? How to produce content for Youtube? How do you contact bloggers and agencies? We take a look at Youtube from A-Z: How to build a Youtube Channel!

Interested in a Youtube Workshop with Social Media One? Our Youtube expert will come to your company, so that your employees will get know-how directly on-site. With further training for your employees, you can keep know-how in your own company and always react flexibly to events. In stories, postings or even live stories. Click here for more information on our Youtube Workshop.

Youtube channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Youtube

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

• Company
• Network analysis
• Target
• Target definition
• Matrix – Company / Network / Target group
• Social media manager (capacities)
• Definition for SM

Youtube

Network, App and Statistics for Business

In the second part we take a basic look at Youtube. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

• Network
• Target
• User Interface
• Statistics
• Videos
• Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

• Commerce / E-Commerce
• Campaigns best practice marketing
• Campaigns best practice in your industry
• Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

• Target group analysis
• Matrix – Who are we / who are you?
• Conclusion
• Content Objective

Content

Content Marketing for Youtube: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

• Content that works
• Value
• Matrix content
• Analyze media content / partners
• Analyze Media Content Internally
• Matrix Media
• Make Media
• Content Planning
• Forecasting

Content Production

What Media Content can we provide for Youtube?

• Technical possibilities
• Financial Opportunities
• Human resources
• Team Integration

Then it’s about value added for users:

• Include users
• Value
• SEO as a subject scout
• Contests
• …

Then we’ll see how existing media can be linked to our Youtube Youtube network:

• Crossmedia and campaign
• POS / Social link
• Own Ideas
• Link Online Shop / Social
• Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

• Software overview and tool options
• Content Advance Planning
• Crossmedia content planning
• Automatic Likes
• Social Bot

Advertising

Ads are on Youtube

How do you actually advertise products and services on Youtube?

• The Basics
• Account
• User Interface Power Editor
• Campaign creation
• Campaign Settings
• Split Testing
• Evaluation

Measuring success

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Youtube?

• Pixel creation
• Pixel Integration
• Campaign Vote
• Costs
• Estimate

The detailed planning and strategy for the Youtube Afubau comes right after the workshop!

Youtube Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Youtube. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Youtube Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Youtube

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

• Strategy Development
• Know How

Youtube Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Youtube + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

• Strategy Development
• Content Model
• Know How
• Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Building Youtube Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Youtube

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

• Rewe with 128,000 but only 0.4% interaction<
  see. https://www.instagram.com/rewe/?hl=en

• Oat with 19,300 at 6.7% interaction<
  see. https://www.instagram.com/hafervoll/?hl=en

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

• Online Shop
• Social Network Presence
• B2B Marketing
• B2C Marketing
• POS Marketing

Define target group

• Your customers
• New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

• Brand presence
• Brand fans
• New customers

Matrix – Company / Network / Target Group

• Summary of all findings

Social Media Manager in the Enterprise

• Previous knowledge in SM
• Experience in Software
• Image editing in software

Marketing Message Definition (Core Message)

• There are many products that …<
  but we are the only ones …
• There are studies that … / we want to convince, so we bring witnesses – why does XY work?<
  integration of Advocates / Bloggers / Customers

Youtube: The Network

Network Properties

• What makes Youtube / Synergies with your own values ​
• Joie de vivre, self-affirmation, inspiration, etc.

Audience on Youtube

• Who can we achieve with ours?

App and Desktop Interface

• What do I need to know?

Statistics and Evaluation

• How do I read statistics

Post

• What makes a post?

Market and Competition

Commerce / E-Commerce

• Products that work

Campaigns Best Practice Marketing

• Topics that work

Campaigns Best Practice Food

• Content that works

Competitive Analysis

• Brands that work

Target audience

Audience Analysis

• Demographics

Matrix – Who are we / who are you?

• Combination of your company and Youtube

Conclusion

• Combination of all knowledge

Content Objective

• Which goals do we derive?<
  Which values ​​do we derive?
• What content is required / can we deliver?
• How often do we send messages?
• How do we organize SM everyday life?
• How do we organize media production / third-party content?
• How extensive is space / time and area for production?

Content and Content

Content that works

• Insights from competition and competition

Value

• More than ‘just’ standard
• What are the problems of our followers?
• What needs do you have?
• Which topics can we serve apart from ours?

Matrix Contents

• What can we deliver?
• Analyze media content PR / Partner
• Analyze media content internally

Matrix media self – production

• Link to House / PR / Partner

Create media with Camera and Photoshop

• Photos and collages / equal to “Content Production”

Content Planning for Youtube

• Excel spreadsheet
• Cross media
• Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

• Photography
• Planning
• Equipment
• Background
• Decoration
• Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

• Fair
• Sale
• Stories

Include User

Generate added value for fans

• Polls
• Training
• POS
• Trade show / Preview and review
• Quicktipps for everyday life
• Tips from the expert
• Customer tips

SEO as Themes and Trend Scout

• Trends
• Current topics
• Evergreens

Competitions +

• User in stories

Crossmedia and Campaign

POS / Social link

• Best practice
• Own ideas
• Packages

Linking online shop / Social

• Best practice
• Own ideas
• Packages

Linking influencer / Social

• Best practice
• Own ideas
• Packages

Software tools for Social Media Manager

Advance planning of postings

• Using Hootsuite

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Youtube Workshop.

Influencer Marketing Online Course: Overview of Topics

1. Definition, Development, Youtube, Facebook & Instagram
2. Blogger Relations? Advantages and disadvantages of the method
3. Social media software tools for post scheduling and followers
4. KPIs (key performance indicators), goals and planning of the social media campaign
5. Quality and quantity of bloggers and interaction
6. Briefing, forecasts, contact establishment and monitoring
7. Certificate Test Influencer Marketing Instagram

Influencer Marketing #4: KPIs (Key Performance Indicators), Goals and Planning of the Social Media Campaign

Duration: 18:34 Minutes

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VIDEO

Influencer concept: Planning a social media campaign

The conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success of our campaign. We need to ask ourselves questions about the quality of the influencer but also about the quantitative benefits. Likewise, we need to think about what services we expect from the influencer and what services the influencer can expect from us. In the video we go through each step slowly and show how to set up your own influencer marketing campaign.

Definition of the goals for the marketing concept

Strategy Overview: Definition, needs, goals and issues

• Definition of the target group / customer needs
• Identification of topics, keywords and channels
• Identification of the influencers
• Targets and KPIs
• Influencer analysis

Campaign process and important questions

• What do you want to achieve with your campaign or influencers?
• What do you want influencers to do for your brand?
• What does the individual influencer get out of it / in return?
• Who should contact influencers, when and how?

Calculating reach: How to calculate impressions

• Calculate impressions<
  Impressions of a posting = number of followers / 1.52
  Impressions of a story = number of followers / 27.46

Comparison of success with ROI (Return of Invest)

• ROI = Revenue generated / Investment for Sponsored Post<
  2.5 = 250 turnover / 100 investment
• Heavy on Instagram, just a link
• Tracking through codes

Possible uses and hashtag analyzer

Whether it’s an advertising agency, online marketing or social media agency. Not everyone can afford the luxury! Many brands take their social media management into their own hands and then have to set up good campaigns with less expertise. This all requires creative ideas, ideas don’t fall from the sky of course. In China, they say copying is the highest form of recognition. If you haven’t created a lot of social media content yet, you should definitely seek inspiration from around the world. There are great campaigns in the US, Canada in France or in Spain. Before you rack your brains for weeks, it helps to take a look at the competition or competitors. You can also take campaigns from other industries and adapt them to your own industry. From the advertising effect to the emotionalization to the creativity, we discuss all this in our video tutorial and show how you can come up with your own creative content for Instagram.

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