Trade fair marketing: more than just collecting business cards

The success of a trade fair is often decided months before the first day. Many companies rely on the organic flow of visitors to the exhibition hall – not us. We use targeted Google Ads targeting and social media campaigns to inform your target group in advance and arrange fixed appointments at your stand. This turns your trade fair stand into a highly efficient sales hub.

Digital storytelling before/during/after your trade fair stand

In a noisy exhibition hall, the winner is the one who tells the best story. We integrate professional video production for YouTube, TikTok and Instagram directly into your stand concept.

“Many trade fair appearances fizzle out, weeks of planning for a few hours. We use the full effect over weeks and months for marketing.”

Stephan M. Czaja, Social Media One

Live streams, interactive screens and exciting content ensure that the reach of your presentation does not end at the hall walls, but is scaled globally. A visit to the trade fair becomes a multimedia experience.

• Strategic advance communication (social ads & newsletter)
• Interactive stand concepts (AR/VR & touch screens)
• Live content production on site
• Lead tracking in real time
• Follow-up through automated e-mail funnels

Stand construction: architecture meets marketing psychology

Perfect for brand building, even in e-commerce, an exhibition stand has to do two things: it has to stand out and it has to work. Our team combines architectural expertise with sales psychology knowledge. Where do we place the eye-catchers? How do we guide the flow of visitors? How do we create zones for discreet consultations? Every square metre is optimized so that it contributes to your e-commerce goals or your brand awareness.

Sustainability and modularity

Modern trade fair concepts must be flexible. We develop modular systems that work both at a large leading trade fair and at smaller specialist conferences. This saves costs in the long term and conserves resources. In combination with a strong event sponsoring package, your stand becomes the central focal point of the entire event.

Influencers & VIPs at your trade fair stand

Nothing attracts more visitors than famous faces. Thanks to our deep network as an influencer agency, we bring the right creators directly to your stand. A selfie with a well-known face or an exclusive panel discussion on site ensures immediate attention on social media and physical queues in front of your display.

Content production for maximum extension

While the trade fair is running, we produce high-quality content. Short interviews, product presentations or customer testimonials are immediately prepared for TikTok Ads and Instagram Reels. This allows you to reach decision-makers who cannot be there in person this year but are watching digitally.

• Invitation of key opinion leaders
• Live interviews and podcasting at the stand
• Backstage insights for followers
• Coordination of press interviews

And / or directly with influencers, as here in the case with Toyota:

Trade fair trends: hybrid & digital first

The trade fair of the future is hybrid. We use technologies such as webpush notifications to address trade fair visitors within a certain radius directly on their smartphone (geo-fencing). In this way, we actively direct traffic to your location. Anyone still relying on the “hope” principle today will lose out to competitors who push their presence digitally.

Lead management 2.0

The biggest problem after a trade fair? The “dead leads”. Piles of business cards that are only processed weeks later. We implement digital capture systems that immediately send a personalized follow-up email via your email marketing funnel. While the visitor is still at the trade fair, they already have your digital lookbook in their inbox.

Costs and budget planning for trade fair appearances

A trade fair appearance is an investment. We ensure full cost transparency. Instead of hidden fees, we calculate fixed costs: stand construction, logistics, personnel, technical equipment and the accompanying online marketing. Our goal is a positive ROI. We compare the costs per trade fair lead with your Facebook Ads costs in order to constantly optimize the efficiency of your marketing mix.

5 pricing factors

1. Stand rental and location quality in the hall
2. Complexity of the stand design (individual vs. system)
3. Technology package (LED walls, sound, IT)
4. Accompanying marketing budget (pre- & post-fair)
5. Personnel and catering costs

It always starts with the concept:

Cross-media: From the trade fair to the online store

Trade fairs are branding, but in the end it’s sales that count. We use physical contact to draw users into your digital world in the long term. With exclusive trade fair discount codes that can only be scanned on site, we track exactly which trade fair visitors will later make purchases in your store. This is the perfect combination of the analog world and modern TikTok consulting for e-commerce success.

Our trade fair agency: Your advantage & contact

Why Social Media One as a trade fair partner? We are not just a trade fair construction company and not just an online agency – we are both. Thanks to our numerous cases in the field of brand building and millions in sales with private labels, we know how to inspire people and persuade them to buy. One agency for everything saves you time, minimizes frictional losses in communication and ensures an absolutely consistent brand image. We are “cutting edge” because we bring the latest trends from social media directly into the exhibition hall.

Ready for the perfect appearance? We plan, build and market your next trade fair success.

• Contact us directly
• Book a speaker for your trade fair event
• Develop UGC strategy for trade fairs

https://www.youtube.com/watch?v=tvVz3CAy2nA

Quelle: CannaZen

How can you build backlinks?

Explained very simply in advance, as a kind of definition:

How does link building work?

Backlinks can be built in various ways. These include creating high-quality, shareable content, guest blogging, sharing content on social media, submitting websites to directories and requesting links from partners or industry associations. Another important strategy is “broken link building”, which involves finding broken links on other websites and suggesting that webmasters replace them with links to their own relevant content.

The advantages of link building are brief:

• Building trust and authority
• Increase visibility in search engines
• Goal: Number 1 ranking on Google

This works with:

• High-quality content
• Guest blogging
• Social media sharing
• Directory submissions
• Partnerships
• Broken Link Building

Info Graphic: Link Building

The big goal: Number 1 ranking on Google.

What are backlinks examples?

In the end, it’s all about the algorithm of search engines. How can we influence it positively, a simple explanation and a practical example:

My favorite example: Philosophical

The “bar principle”:

Situation 1: Imagine a bar. Someone enters the bar and nobody knows the person, nobody turns around. So the person will walk to the bar all alone without anyone noticing them.

Situation 2: Someone enters the bar and a few people know the person, turn around and start whispering. Other people become aware of this (cf. algorithm). Why are they whispering? Why are they pointing at this person? Suddenly, more and more people are looking at this person and the effect intensifies.

Backlinks are like this example: the more people talk about you, the more people become aware of you, the more reach and attention you get.

The search engine algorithm works in a similar way, the more good quality websites link to you, the better – simply put.

Practical: Guest articles on websites

Examples of backlinks can be simple links from blog articles, recommendations on industry sites, links from information sites (such as Wikipedia) or links through partnerships and cooperations.

How many backlinks should you have?

There is no fixed rule as to how many backlinks you should have. More important than the sheer number is the quality of the backlinks. A few high-quality backlinks from authoritative and thematically relevant sites can be significantly more valuable than a large number of backlinks from less relevant or lower-quality sites.

• No fixed rule
• Quality before quantity
• Prefer high-quality, thematically relevant backlinks

What makes a good backlink?

A good backlink should come from a thematically relevant and trustworthy source, ideally from a website with a high authority in the respective industry. The link should of course be embedded in the context and offer the user added value.“Follow” links are generally more valuable than“no-follow” links, as they contribute directly to SEO value.

• Thematic relevance
• Trusted source
• High authority of the linking page
• Natural embedding in context
• “Follow” links preferred

Writing SEO texts: What to look out for?

Good SEO texts follow a structure, just as books have a certain structure over the decades and centuries, so does SEO. Learn more about the structure of good guest articles and SEO texts here:

• Writing SEO texts: What to look out for?
• 472% more performance: SEO example

What types of backlinks are there?

There are different types of backlinks, including but not limited to do-follow and no-follow links, internal vs. external links, and naturally or artificially placed links. “Do-follow links contribute directly to search engine rankings, while no-follow links do not, but can still be useful for generating traffic.

• “Do-Follow” and “No-Follow”
• Internal vs. external
• Natural vs. artificially placed

How much does a backlink cost?

The cost of backlinks can vary greatly depending on the quality and source of the backlink. Some link building strategies, such as creating content or using social media, can be relatively inexpensive. On the other hand, paid guest posts or buying links, which is not recommended by search engines like Google, can be more expensive and carry risks.

• Vary strongly
• Cost-effective strategies vs. paid links
• Risks of purchased links

How long does it take for backlinks to work?

The time until backlinks start to have a positive impact on the ranking of a website can vary. As a rule, it can take several weeks to months for search engines to recognize the new links and take them into account in their algorithms. Patience and continuous maintenance of high-quality content as well as ongoing efforts to obtain high-quality backlinks are crucial for long-term success.

• A few weeks to months
• Patience and continuous content maintenance are crucial
• Long-term development of good quality backlinks

Long-term effect: Heatmap example for #1 ranking

The long-term effect of good backlinks. As you can see here in the Google heatmap, 80%+ of all activity takes place on-page (search results without scrolling).

That’s it! More about SEO & SEA?

We are your agency for SEO & SEA strategies. Specializing in e-commerce and performance tools such as email marketing and sales funnels, we push your KPIs to a new level! Learn more about our strategies and our agency here.

• Link building agency
• SEO X SEA Agency
• Contact us

Increase your online visibility!

SEO, or search engine optimization, is a crucial factor that can improve your online visibility. An expert SEO agency uses various techniques and strategies to ensure that a website is well positioned in search results.

What makes an SEO agency indispensable?

An SEO agency is essential because it offers in-depth search engine optimization expertise that is essential for businesses to succeed in today’s digital world. It understands the complex and ever-changing algorithms of search engines and applies this knowledge to improve a brand’s online presence. The goal is to increase visibility by having the website appear at the top of search results for relevant search terms. This leads to increased traffic, as studies show that most users rarely go beyond the first page of search results.

“An optimized website is your gateway to the world – but without effective SEO, this gateway remains closed.”

This quote underlines the importance of an effective SEO strategy. In today’s digital world, a website is a company’s gateway to the world. However, without effective SEO, this gateway remains closed and potential customers cannot pass through it. An SEO agency helps to open this gateway by ensuring that the website is not only visible, but also appealing to the target audience.

Why is SEO so important?

Example of a heat map, i.e. “where do people look”.

SEO is not just a technical process; it is an art that requires a deep knowledge of the market and consumer behavior. A professional SEO agency thoroughly analyzes a company’s market and target audience to develop a customized strategy aimed at driving quality traffic to the website. This includes optimizing content, improving the user experience and creating high-quality backlinks that strengthen the website’s authority and credibility.

The importance of an SEO agency goes beyond just search engine optimization. It works closely with companies to develop a comprehensive online marketing strategy that includes social media, content marketing and other digital marketing channels. This integrative approach ensures a consistent and effective brand presence online, helping to increase brand awareness, drive engagement and ultimately increase sales.

Core services of an SEO agency: what you can expect

The core services of an SEO agency include a variety of activities aimed at improving a company’s online presence. Firstly, this includes technical SEO, which ensures that a website is accessible and indexable for search engines. This includes optimizing the website structure, improving the loading speed and ensuring that the website is mobile-friendly.

The tasks of an SEO agency: Infographic

What is search engine optimization?

Content creation and optimization are other essential services. A good SEO agency will produce high quality, relevant content that not only appeals to the target audience but is also rated positively by search engines, through to more targeted SEO strategies with mini-tools. This includes the integration of keywords and phrases in a natural and engaging way that does not interfere with the reading flow. At the same time, care is taken to ensure that the content is informative, useful and unique to increase user engagement and establish the website’s authority in its industry.

Link building and off-page SEO also play a crucial role. The agency works to obtain high-quality backlinks from trusted websites, which is an important factor for search engine rankings. Effective link building not only increases visibility, but also improves credibility and trust in a website.

The successes are apparent and can be seen in analysis tools such as Google Search.

Choosing the right SEO agency: a step-by-step process

Choosing the right SEO agency is a crucial step for companies looking to improve their online presence.

The process starts with defining the specific goals you want to achieve with SEO. Whether it’s to increase visibility, boost traffic or improve conversion rates, having clear goals will help guide your search for the right agency.

Once the objectives have been defined, you should carry out thorough research into potential agencies. It’s important to look at the agency’s experience and expertise in your industry. Reviews, testimonials and case studies can provide insights into the agency’s performance and reliability. It’s also advisable to ask about their methodology and approach to SEO projects to ensure it aligns with your company’s goals and values.

Finding an SEO agency: 3 tips for your search

The evaluation of the agency should include a review of their experience, references and past successes. A face-to-face meeting or in-depth conversation can help you better understand the agency’s compatibility and approach. Choose an agency that is transparent in their communication and offers customized solutions tailored to your company’s specific needs and goals.

1. Agency evaluation: check experience, references, successes
2. Personal meeting for working methods and compatibility
3. Transparent communication from the agency

Success stories: How the right SEO agency makes the difference

Success stories from companies that have worked with an SEO agency often highlight the transformative power of an effective SEO strategy. These stories highlight how improved visibility online can lead to a significant increase in traffic, increased brand awareness and ultimately a boost in sales. By tailoring the SEO strategy to a company’s specific needs and goals, a competent SEO agency can make a significant difference in online success.

Working with an SEO agency allows companies to use their resources more efficiently by leaving the optimization of their online presence to experts. This not only leads to improved visibility and a higher ranking in search results, but also to a better user experience for website visitors.

Agency = save time, increase sales, focus

Working with an SEO agency allows companies to use their resources more efficiently by leaving the optimization of their online presence to experts. This not only leads to improved visibility and a higher ranking in search results, but also to a better user experience for website visitors. At the same time, strategic content creation and marketing strengthens brand authority, which helps to build a loyal customer base in the long term.

The success stories illustrate how customized SEO strategies lead to measurable results, such as an increase in click-through rate (CTR), improvement in conversion rate or growth in overall revenue. These results underscore the importance of choosing an SEO agency that not only masters SEO techniques, but also has a deep understanding of the client’s business goals and market.

Thinking outside the box: Future SEO trends and their significance

Marketing is constantly changing, and search engine optimization is also dynamic and subject to constant change, driven by technological advances and changing user behaviors. Future SEO trends, such as the increasing importance of artificial intelligence and machine learning, will continue to influence the way SEO strategies are developed and implemented. Companies need to choose an SEO agency that understands these trends and is able to adapt their strategies accordingly.

Voice search: Amazon Alexa and Google & Co.

Another emerging trend is the importance of voice search. With the rising popularity of voice assistants such as Amazon Alexa and Google Assistant, SEO strategies need to be adapted to ensure optimized performance for voice search queries. This requires natural language processing and a focus on longer, conversational search terms.

In addition, local SEO is becoming increasingly important as more and more consumers search for local information and services. Businesses, especially those with physical locations, need to ensure that their SEO strategy takes into account local keywords and geography to rank well in local search results.

In the future of SEO, user experience (UX) is also becoming increasingly important. Search engines such as Google increasingly value websites that offer a positive user experience, including fast loading times, easy navigation and mobile-friendly design. An SEO agency that is able to integrate UX into their SEO strategy will give their clients a significant advantage.

In conclusion, I can tell you that choosing the right SEO agency is crucial to a company’s online success. An agency that offers technical expertise, in-depth market understanding and the ability to adapt to future trends can help companies maximize their online visibility and ensure long-term success in the digital world.

Agency = state of the art SEO practices

Working with an experienced SEO agency is crucial to succeeding in the competitive online world. An agency that is on the cutting edge of SEO practices can not only improve a website’s visibility, but also optimize its overall performance. By implementing a targeted SEO strategy, businesses can not only boost their search engine rankings, but also build stronger brand loyalty and customer engagement. Investing in a qualified SEO agency is therefore an investment in the long-term future and success of a company in the digital age.

Instagram Shop: An introduction

Instagram, with around one billion users worldwide, is undoubtedly one of the most popular platforms on the social network. The app has become firmly established among private users as well as companies and content creators. The Instagram Shop enables companies to present and sell physical products directly via the platform. Here is some important information about the Instagram Shop:

Product presentation

Companies can tag up to 5 items per image or 20 items per carousel on Instagram and link them directly to their products.

Shopping feed

Instagram has its own shopping feed, which displays posts with highlighted products and takes users to the store page.

Stories integration

Companies can also promote their products via Instagram Stories by integrating swipe-ups, stickers and highlights in videos or images.

Personalized shopping posts

Instagram positions shopping posts based on the interests and interactions of users, which increases the likelihood of purchase. Naturally supported by Instagram Ads to achieve the best results based on data.

Prerequisites

To set up an Instagram Shop, certain requirements must be met, such as the location of the business in a supported market, the sale of physical goods and compliance with Instagram’s trade guidelines.

Tips and tricks

Successful use of the Instagram Shop includes uploading a carefully selected product catalog, tagging and sharing products, developing a content strategy, monitoring statistics and using product tags in ads.

TikTok Shop: The New E-Commerce Revolution?

TikTok, a platform for short, entertaining videos, has built up a large user base in a short space of time. The TikTok Shop is an emerging e-commerce revolution that allows businesses to sell products directly through the TikTok platform. Here is some important information about the TikTok Shop:

Direct sale

The TikTok Shop makes it possible to advertise and sell products directly on TikTok without forcing users to redirect to external websites.

Authentic integration

The store offers an authentic shopping experience and enables creators to present products authentically in their videos.

Community integration

TikTok communities promote interaction and the development of lasting relationships between brands and users.

Simple checkout

The TikTok Shop simplifies the purchasing process considerably by offering a secure checkout within the app.

Scalable solutions

The store offers support for companies of all sizes and enables growth through a variety of tools. It is, of course, particularly scalable thanks to TikTok Ads, which send targeted advertisements to individual TikTok users based on data.

Various purchasing methods

TikTok offers various native shopping methods such as live shopping, shoppable videos and product presentation.

Performance analysis

The TikTok Shop provides comprehensive data dashboards to track performance, traffic and transaction data.

Comparison: TikTok Shop vs Instagram Shop – 5 facts

5 essential points in comparison.

Authenticity and entertainment

TikTok Shop emphasizes authentic and entertaining content, while Instagram Shop focuses more on visual aesthetics.

Community integration

TikTok promotes interaction within its community, while Instagram focuses on maintaining customer relationships.

Simple checkout

TikTok offers a seamless checkout within the app, while Instagram shifts the purchase process to the company’s website.

Product presentation

Both platforms enable the presentation of products, but TikTok stands out due to its creative approach.

Personalized shopping posts

Instagram places shopping posts based on users’ interests, while TikTok integrates them into the feed in a creative way.

Conclusion: TikTok Shop vs Instagram Shop

Both the TikTok Shop and the Instagram Shop offer unique opportunities for companies to present and sell their products. The choice between the two depends on individual goals, target audience and type of products. TikTok Shop emphasizes creativity and authenticity, while Instagram Shop focuses on visual aesthetics and customer relationships. However, integrating both platforms into your marketing strategy can be an optimal solution to reach a broad target group and increase sales.

You can find out more about both shopping platforms here:

• TikTok Shop
• Instagram Shop

The TikTok Shop: a revolution in e-commerce

After Instagram Shopping, TikTok is now also launching in-app sales for Creator. TikTok, the popular social platform for short videos, is planning to launch the TikTok Shop, which has already successfuly launched in other countries and is expected to be available in Germany next quarter. This launch promises to revolutionize the shopping experience on TikTok and opens up exciting opportunities for businesses and content creators.

TikTok? Brand new? Very briefly explained

TikTok is a popular social media platform characterized by short, entertaining videos. Users create and share videos that typically last between 15 seconds and one minute. The app offers a wide range of filters, effects and music that allow users to create creative and viral content. TikTok has built up a large user base in a short space of time and offers companies the opportunity to reach and engage their target audience in innovative ways.

The new store! TikTok introduces

The TikTok Shop will offer a wide range of features, including the ability to buy products from creators and brands directly via the app. What makes it special is the “buy with one click” option, which simplifies the entire purchase process and increases conversion rates. This means that users will be able to instantly purchase products they see in TikTok videos without having to leave the app.

The main highlights of TikTok’s new store system are:

Authentic shopping experience – advantage #1

TikTok Shop offers an authentic and relatable shopping experience that inspires and leads to purchases through entertainment and commerce.

Trusted Creator – Advantage #2

Creators play a critical role in building trust and influence for brands through authentic content on TikTok Shop.

Engaged communities – advantage #3

TikTok communities drive discovery and influence culture, allowing brands to build lasting relationships with users by leveraging these existing communities.

Simple and secure purchasing – advantage #4

TikTok Shop revolutionizes the shopping process by providing secure checkout, order management and in-app support.

Scalable ecosystems – advantage #5

TikTok Shop offers support for businesses of all sizes, from logistics to aftercare, and provides the tools needed to grow.

Native purchasing methods – advantage #6

TikTok Shop offers three native ways to shop: Live shopping, shoppable videos and product showcasing. This allows retailers and creators to present and sell products directly in the app.

Performance analysis – Advantage #7

TikTok Shop offers data dashboards to track performance, traffic, customer ratings and transaction data.

Affiliate program – Advantage #8

TikTok Shop’s affiliate program allows creators to monetize their content and collaborate with sellers on TikTok, opening up new earning opportunities.

Advantages for companies and creators

The introduction of the TikTok Shop will offer companies and content creators numerous advantages. Firstly, they can present their products to a wider audience and significantly increase their reach. The direct integration of the store into the TikTok platform will strengthen the bond with the TikTok community and make the sales process much easier. The ability to make quick purchases within the app makes shopping via TikTok extremely attractive to the target group.

Create TikTok Shop

Create a TikTok store – In this article, you will learn how to efficiently set up a TikTok store and use it for your business. You will be guided through the various steps, starting with opening a seller account on TikTok, adding and managing your products in the store and linking your store to your TikTok profile. You will also gain valuable insights into the functionalities of the TikTok store, such as tagging products in your videos and using TikTok ads to increase sales.

• Create TikTok Shop

Security in the TikTok Shop

An important aspect of the TikTok Shop is the security of payment transactions. TikTok has placed the highest priority on this and uses common encryption technologies to ensure the confidentiality of user data and the security of payments. In addition, TikTok offers well-known payment methods to provide users with a secure shopping experience.

How companies and creators can use the TikTok Shop

Using the TikTok Shop as a marketing tool opens up exciting opportunities for companies and content creators. Products can be presented creatively via videos, which attracts the attention of users. Authentic and appealing videos are particularly successful. The simple redirection to the product within the app simplifies the sales process considerably and creates a win-win situation for companies and consumers.

Conclusion: TikTok Shop

The TikTok Shop promises to revolutionize the shopping experience on TikTok and opens up exciting marketing opportunities for businesses and content creators. With a clear product marketing strategy and high-quality content, they can be successful right from the start and make the most of the advantages of the TikTok Shop. It is worth preparing for the launch of the TikTok Shop in good time to take advantage of the first mover advantage and benefit from the opportunities of this emerging marketing platform.

Questions, ads or advice?

• TikTok Agency

1. brand identity and target group

Define your brand identity and your target audience. Understand who will buy your products or services and design your brand accordingly.

• Define your brand values and message
• Analyze your target audience and their needs
• Tailor your content and products to the target audience

2. product development or services

Develop products or services that fit your brand and target audience. Focus on quality and innovation to gain a competitive advantage.

• Invest in product development and improvement
• Consider trends and innovations in your industry
• Evaluate the feasibility and profitability of your products

3. production and delivery

Find reliable manufacturers or service providers to manufacture your products or offer services. Ensure that production is efficient and sustainable.

• Choose manufacturers or service providers that meet your quality standards
• Optimize the production process to reduce costs
• Develop an efficient supply chain to deliver products on time

4. e-commerce platform and website

Open an e-commerce store and website to sell your products or services. Make sure the platform is user-friendly and secure.

• Choose an e-commerce platform that fits your needs
• Optimize your website for search engines to increase visibility
• Offer secure payment options and a smooth ordering process

5. marketing and advertising

Use your influencer reach to promote your brand. Create a marketing strategy that includes social media, content marketing, and influencer marketing.

• Share your products or services on your social media platforms
• Create quality content that supports your brand
• Collaborate with other influencers or brands to increase your reach

6. customer service and feedback

Provide excellent customer service and listen to your customers’ feedback. This can help you improve your products and build a loyal customer base.

• Ensure you are available and responsive to customer questions and concerns
• Consider customer reviews and feedback as valuable information for product improvement
• Offer rewards or incentives for loyal customers

7. sustainability and long-term vision

Think long-term and sustainable when managing your brand. Plan for growth and innovation to strengthen your brand over time.

• Set sustainability goals for the production and packaging of your products
• Invest in research and development to develop new products or services
• Stay flexible and adapt your strategy to changing market conditions

8. scaling, sale (exit)

If your brand grows successfuly, consider options for scaling and possible sale (exit strategy). This may include selling your brand to a larger company or going public.

• Explore ways to scale your business to reach more markets or customers
• Think about a possible exit strategy when you are ready to sell your business or trade publicly
• Work with professionals to evaluate the best options for your brand

Tip. Kickstarter campaign: crowdsourcing for funding

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

Landing Page: What is it?

A landing page is a specially designed web page that users visit after clicking on an online advertisement. It is usually used to draw users’ attention to certain actions and get them to perform a specific action, such as filling out a form or clicking a buy button. Landing pages are often used as part of online marketing campaigns to convert users, i.e. turn them into customers or leads. They can also be used as part of cross-media campaigns, for example by advertising them in classic print ads or TV commercials.

Home Page / Landing Page: Difference

A homepage is usually the main page of a website and serves as the entry page for users. It usually provides an overview of the company or brand and links to other pages on the site.

A landing page, on the other hand, is a specially designed web page that users visit after clicking on an online advertisement. It is usually used to draw users’ attention to certain actions and get them to perform a specific action, such as filling out a form or clicking a buy button. Landing pages are often used as part of online marketing campaigns to convert users, i.e. turn them into customers or leads.

Unlike a homepage, which usually provides a general overview of the company or brand, a landing page is focused on a specific goal and is designed to get users to take a specific action.

What makes a landing page?

A landing page should be tailored to the user’s goals and needs and offer them a clear benefit. It should therefore contain the following elements:

• A clear headline that clarifies the offer or benefit of the product or service
• A call-to-action button that prompts users to take a specific action (e.g., “Buy Now,” “Sign Up,” “Learn More”)
• A form where users can leave their contact information to get more information or request a quote
• A connection to the company’s social networks to increase brand awareness and provide an opportunity for users to share the landing page
• An overview of the offer or service that is tailored to the needs of the users
• Testimonials from satisfied customers that strengthen trust in the company or brand
• A mobile responsive design so that the landing page displays well on mobile devices

There are many more elements that a landing page can contain, and the choice depends on the goals and target audience of a campaign.

Landing Page in Email Funnel Marketing

So to collect leads, a landing page is a powerful tool. In the process, the landing page always stands between 1) advertising and 3) the lead (entry in the email list).

Social Ad, Landing Page, Email Marketing: Crossmedia

Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single channel and with one agency at a time. Learn more about the strategy here:

• Crossmedia marketing

Target group under 20

Every generation looks for its own topics. This is how new trends, youth words of the year, but also social networks emerge. The younger the target group, the more social networks they have to keep track of. While older target groups have found their social network and usually remain loyal to it for a long time, the younger generation is looking for their own space to express themselves.

Many new social networks are launching, but few are catching on. Still, the mix of marketing opportunities you have within social networks is greatest in the under-20 demographic.

Currently still in the middle of the hype is TikTok

The social app TikTok has been around for a few years now. With the name change from musical.ly to TikTok, the strategy change from music network to comedy, entertainment, beauty and other topics, the social app really became big.

The fact that there are still relatively few creators, i.e. people who create content, is also reflected in the extremely high number of followers of individual accounts. At the age of 17 or 18, some already have 10 million followers and more. Such enormous growth would no longer be possible on crowded platforms like Instagram and YouTube.

How long is TikTok still “the trend”?

Of course, TikTok will be replaced by a new social network sooner or later, but for the next two or three years it will certainly remain the ultimate in the young target group.

In addition to TikTok, however, the under-20 target group also consumes Instagram and YouTube. Instagram for a quick pastime, YouTube to listen to music or learn something. Accordingly, the advertising measures also differ, because the strategies and methods are adapted depending on the situation and usage behavior. Each of these three social networks now has over one billion active users.

Alternatives: Instagram, YouTube and special interest like Twitch

In addition, special interest social networks are becoming more and more interesting for your advertising activities. A typical example would be Twitch, where mainly gamers meet. Here, too, the usage behavior is extremely different. In some cases, the creators’ streams run for hours. For comparison, a typical story on Instagram (small video) lasts 12 seconds.

So there are social networks for quick consumption, entertainment, and social networks that are consumed with higher attention.

Most popular social app: Under 20

Ideally, focus on:

• Leading medium – TikTok
• Also relevant – Instagram, YouTube
• Special Internet – for example Twitch

How can you be successful on TikTok?

TikTok consists especially of small video clips that entertain. Accordingly, TikTok can definitely be called one of the most creative social networks. Which, in turn, also means that creativity requires time and the right people. Compared to platforms like Instagram or Facebook, content production is a bit more time-consuming. At the same time, advertising measures on TikTok only pay off if they have the appropriate target group. As mentioned above, you would not have any success if you want to address target groups around 35 years old, for example.

Accordingly, as a brand, you need to get involved with TikTok. It’s singing, it’s dancing, it’s about fun. Especially for more traditional industries, let’s say for example banks that want to market a daily allowance account, the creative leap has to be made. For other brands in the field of lifestyle, or even travel such as cruises or backpack tours to Asia, already easier. Some also rely on influencer marketing for this.

Want to learn more about TikTok Marketing? Read more here!

• TikTok
• TikTok advertising

Target group between 20 and 30 years

The target group between 20 and 30 could also be called the Instagram generation. Before them, there was virtually only Facebook (and a few others like MySpace and YouTube). Then came TikTok.

Conversely, for your advertising measures, if you want to reach people between the ages of 20 and 30, Instagram offers the largest audience, i.e. the most relevant users.

Instagram as a central app

Instagram is primarily consumed on the side. Simply put, users want to take a quick look at what’s going on in their world (friends) and in the world at large (influencers, stars). Behavior and engagement is accordingly relatively short-lived. Two minutes after getting up, one minute while drinking coffee, 5 minutes while waiting for the next streetcar.

Accordingly, the content must be adapted, whether it is organic content or paid reach, i.e. advertisements.

Of course, the older target group is also adapting the trends of the younger ones, so there are also more and more TikTok channels among 20 to 30-year-olds. It is quite different with the older social networks, for example Facebook. Here, some have an account, but without active use and relatively few.

Most popular social app: 20-30 years

Ideally, focus on:

• Leading medium – Instagram
• Moreover relevance – YouTube

How can you be successful on Instagram?

Instagram thrives on constant entertainment value. For you, this means: publish content, publish content, publish content! If you look at successful influencers on Instagram, for example, their channel also works so well because they regularly publish new content. Posts with new photos and galeries, Instagram reels with little movies, and of course, Instagram Stories constantly showing snippets of your own life. If you adapt this methodology to your brand, it means the same, at least one publication every day. That doesn’t sound like much, but many don’t keep up and that’s why they are looking for a good social media marketing agency.

Learn even more about Instagram marketing here:

• Instagram
• Instagram advertising

Target group 30 to 40 years

The easiest way to reach target groups between the ages of 30 and 40 is to use the mix of Instagram Facebook and YouTube.

Less relevant within the target group are the new social networks. Of course, because with increasing age, life itself becomes more extensive, work, family, tax returns…accordingly, target groups over 30 are no longer so erratic in their choice of social networks.

However, on the first place of popularity in this target group is Instagram. This is where you reach the most people from this potential target group. If the tendency is towards 40 years old, Facebook can also be used as a medium. If the tendency is towards 30 years old, however, you should focus on Instagram. YouTube can then be used for content and advertisements in the same way as for the target groups under 20 years of age and the target groups between 20 and 30 years of age.

Most popular social app: 30-40 years

Ideally, focus on:

• Leading medium – Instagram
• Moreover relevance – YouTube

Target group 40 years and more

Target groups over 40 are the people who were really the very first to come into contact with social networks. From the very first big social networks like MySpace, which has no relevance nowadays, to Facebook, which has become the biggest social network in the world.

The easiest and fastest way to reach audiences over 40 in social networks is Facebook. Facebook is widely used, for family, for club, for work. On Facebook you can now find jobs, you can go shopping, the social network is evolving for its users. Accordingly, many are satisfied and also have no interest in switching to a social network of the younger target groups.

YouTube is the only alternative to Facebook. After all, target groups over 40 are also active here. After all, you can learn just about anything on YouTube, from how to repair the roof on your own home to the question: How do I do my dog’s hair myself?

Most popular social app: Over 40

Ideally, focus on:

• Leading medium- Facebook
• Moreover relevance – YouTube

How can you be successful on Facebook?

To successfuly run Facebook marketing, you usually always need to consider two components. On the one hand, you need the organic content, from the channel setup, to your own content, in the form of text, photo and video. On the other hand, it’s about targeted marketing of your own content with paid reach. Why is this? Organically you reach relatively few people, maybe one percent, two percent your own target audience. That means 98%, 99% of people, depending on the channel don’t see your content. With additional advertising spend, you can reach those remaining people.

With paid reach, you attract more and more people to your Facebook channel or other destinations, such as your online store. With organic content, you convert this reach into real followers and brand fans.

Classical economics already teaches that every regular customer brings more profit than the acquisition of a new customer. That’s why community building in social networks is so important for brands. As an additional channel, you can also fall back on influencer marketing, simply explained, people with a large reach talk about your brand.

Learn even more about Facebook and Facebook Marketing here:

• Facebook
• Facebook advertising

Why social media now? Simply explained

First of all, why social media? This is not yet about deep topics, but about very basic aspects that make up the core of successful social media marketing (by and for companies).

These are the important reasons:

1. More attention
2. More reach
3. More brand awareness
4. More orders / orders
5. More customers
6. More regular customers
7. More brand fans

So the stage goes from creating awareness of your brand, to generating leads (newsletter signup, online store sales, etc.) to repeat customers and true brand fans.

Comparison with 1990: Few advertising channels

Quite simply explained, you are closer to your target group than ever before. Just 20 or 30 years ago, there were only a few communication channels, e.g. newspapers, radio or TV. Otherwise, there were only flyers or posters. That means you could never really get in touch with your target group directly.

Since social networks have been around, things have been different, and this is precisely where the big advantage lies.

You can contact your community with a few clicks. Community means the people who follow your account on a social network.

Social Media: Speak directly + reach

But the benefits of social media go even further, especially when you remember that as a business, company, and brand, you need one thing above all else: reach.

Reaching people with precision instead of “wild posters

This is where a second important aspect of social networks comes into play, the benefits of advertising within the apps. Let’s stay with the billboard example, from 30 years ago, you have to make it 100 billboards around town, over a week, in a hundred different places. What a hassle, with all the planning, the printing, the distributions, the hanging, the taking down.

Make ideas known overnight

Today you have a good idea, quickly take a photo, write a little text, publish this posting and additionally advertise.

In simple terms,advertising means that you pay x euros(CPM) for 1,000 broadcasts of this ad. You can advertise a good idea as fast as this, without having to plan an elaborate advertising campaign in the whole city beforehand. In fact, you only need 5 minutes.

Always available, whether shopping in the city or at home on the sofa, social apps.

Conclusion: Reach and Community

Accordingly, there are two important aspects, the community and the reach. This will save you extremely much money in the future, you just need to manage to build 100 fans, 500 fans, 1,000, 5,000 and so on. The journey is the destination. But once you are at – let’s say “only” – 1,000 fans, you can always reach out and activate them.

Which is pretty much already in the name:

Social & Media.

Let’s summarize once again the typical advantages of social media, which, interestingly enough, harmonize very well with the reasons:

• Attention
• Range
• Brand awareness
• Orders / Orders
• Customers
• Regular customers
• Brand fans