TV advertising: How does it work?

Was willst du kommunizieren und wie?

Do you want to book advertising on television? The process is more complex than with digital ads, but it is manageable thanks to a clear structure. It starts with strategic media planning, continues with the creative production of the spot and ends with the booking of the broadcasting slots and the subsequent performance analysis. In contrast to online performance marketing, the focus here is often on branding, with modern tracking methods now also making direct sales impulses measurable.

How to switch on TV advertising:

• Definition of the target group and selection of suitable channels
• Conception and storyboarding of the commercial
• Production in high-end quality (4K/Cinema standard)
• Media buying and negotiating discounts
• Monitoring the impact and measuring the effect

From TV commercial to scatter effect!

From TV commercial to scatter effect (free of charge), like here from our cases:

Agency: Production & Media Buy

A full-service agency takes the complexity off your hands. While photo and video production creates the creative basis, media buying takes care of the best broadcasting times at the best price. We see ourselves as a bridge between your brand and the major marketers. The process is divided into clear phases:

1. Planning the TV commercial: Strategic orientation and objectives.
2. Creative phase: Creation of script and storyboard.
3. Production: Shooting, editing, voice-over and color grading.
4. Media planning: Selection of broadcasting environments and time slots.
5. Radiance: Technical handling and reporting.

These are the typical 5 steps to a TV commercial.

Planning the TV commercial – Step 1

During planning, we determine who we want to reach. Is it the broad masses on RTL or ProSieben, or are we looking for the niche on channels such as n-tv or Welt? We analyze the viewing habits of your target group and often combine these findings with data from your marketing consultancy in order to exploit synergies. The goal: a commercial that is not only seen, but stays in the mind.

Weeks before, the planning:

Spot production

A TV commercial has to be technically perfect. There is no second chance for a first impression. We rely on professional equipment and experienced teams. We often integrate UGC elements or influencer scenes to make the commercial more approachable for younger target groups. Today, a good TV commercial is usually the basis for “snackable content” on social media channels.

Booking and playout

At Media Buy, we negotiate for you. Thanks to our network and many cases, we have access to attractive conditions. We make sure that your spot runs in environments that strengthen your brand. We also consider “prime-time” vs. “off-prime” slots in order to achieve the maximum frequency for your budget. Coupling with Google Ads (search triggers during the broadcast) is also essential here.

Analysis and optimization

After the campaign is before the campaign. We use direct response tracking to analyze how many users visited your website after the broadcast. We compare the cost per contact (CPM) with other channels such as YouTube Ads in order to evaluate the efficiency of TV advertising in the overall structure. This is the only way to clearly illustrate the ROI (return on investment).

Working with prominent faces?

Sometimes a celebrity or influencer can help to build instant trust. Well-known faces act as “testimonials” and can convey the advertising message more credibly. Especially for new brands on the market, a prominent face provides the necessary “social proof” that would otherwise take years to build up. We support you in selecting and contracting the right personalities.

Prices: What does TV advertising cost?

The question that interests everyone: How much does it cost to run TV advertising? Prices vary enormously and depend on the audience, the time of day and the channel. While a slot during a World Cup final costs millions, regional stations or niche channels are surprisingly affordable. We calculate transparently for you so that you don’t get any surprises.

Example small TV station ~ 2.500 € – 5.000 € / day

Niche channels (e.g. special interest, regional or news) offer a favorable entry point to reach a top target group without high wastage.

• Lower production costs possible
• Very targeted approach (e.g. business context for news channels)
• High repetition rate of the spots
• Ideal for regional test campaigns

Example large TV station ~ 50,000 € – 250,000 € / day

Investing in the top 5 channels (RTL, ProSieben, etc.) buys massive attention. This is about national awareness in the shortest possible time.

• Maximum reach (millions of contacts per spot)
• High branding effect and prestige
• Perfect for product launches
• Strong synergy effects with e-commerce campaigns

The goal: more sales and deliveries:

Campaign broadcasting: From TV to social media

A modern TV commercial is just the beginning. We extend the campaign from “out of home” or the TV screen directly to the home on the smartphone. With TikTok ads, Instagram ads and suitable content, we create a seamless customer journey. If the user sees the ad on TV and finds the matching ad in their feed shortly afterwards, the likelihood of purchase increases massively.

Your TV agency & contact

As a holistic marketing and advertising agency, we are always “cutting edge” thanks to our numerous cases. We know what works in practice because we manage major brands ourselves. Why hire an agency? Because it saves time, nerves and money. We know the pitfalls in planning and production and ensure that your budget is used optimally.

• Agency contact
• YouTube & Video Strategy
• Use UGC for TV commercials

Google Display Network (GDN): What is it actually?

The Google Display Network is an association of millions of websites, apps and video platforms (such as YouTube) on which Google markets advertising space. In contrast to Google Search, which is dominated by text ads, the focus here is on visual formats. You don’t buy keywords, but target groups, interests and placements. It is the digital form of billboard advertising, but with the precision of performance marketing.

The different ad formats

Google offers a variety of ways to package your message visually. Responsive display ads are particularly efficient. Here, we upload various images, logos and texts and the Google AI automatically combines them into the format that works best on the respective website. This saves time in photo and video production and optimizes performance through constant testing.

• Classic image ads (static banners)
• Responsive display ads (AI-optimized)
• Video ads (integration in YouTube & apps)
• Engagement ads (interactive formats)
• Gmail ads (placement directly in the mailbox)

Why Google? Advantages

Compared to other platforms such as Bing Ads or the specialized marketplace environment of Amazon Ads, the Google Display Network (GDN) offers unparalleled coverage of over 90 % of all Internet users worldwide.

“Although we can also highly recommend Amazon Ads at the moment.”

Agency strategies: Prospecting vs. remarketing

Successful Google Display campaigns are based on two pillars. First: “Prospecting” – finding new customers who do not yet know your brand but fit perfectly into your target group profile. Secondly, remarketing – retargeting people who have already visited your store but have not yet made a purchase. While providers such as Adroll Ads offer strong competition here, Google impresses with the seamless integration of all data streams.

Customized target group targeting

We use Google data to target people based on their habits. “Ready-to-buy target groups” are users who, according to Google’s algorithm, are about to make a purchase decision. In an individual marketing consultation, we analyze which segments offer the lowest CPC (cost-per-click) for your product with the highest conversion probability. In this way, we avoid wastage that is otherwise often found in traditional TV or print advertising.

And then? Check the results!

1. Place advertising
2. Check results, optimize
3. Continue to place good ad sets

Zack! Sale!

The perfect funnel: What happens after the click?

Clicking on a banner is just the beginning. As a full-service agency, we ensure that the user lands on a highly optimized landing page. The design of the ad and the message of the page must harmonize perfectly. If mistakes are made here, your budget will be wasted. We also implement web push notifications to retain visitors without an email opt-in.

Lead generation and newsletter marketing

With display ads, users often do not buy immediately (impulse purchase), but must first be convinced. That’s why we integrate smart hooks for your newsletter marketing on the landing pages. Once in the system, we guide the contact through an automated email funnel to the conclusion. This chain of visibility (display) and completion (email) is the gold standard in e-commerce.

• Optimization of the user experience (UX)
• Building trust through UGC content on the site
• Fast loading times for mobile users
• Clear call-to-action (CTA)
• Integration of testimonials

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Google Display Ads in the cross-channel mix

A modern user sees your brand on many channels. They scroll through TikTok Ads, search on Google and read the news in the evening. Google Display Ads act as a “glue” here, connecting the various points of contact. If a user has seen your product in an Instagram ad, they should find it shortly afterwards as a display banner on their favorite news site. This omnipresence creates authority and trust.

Synergy with YouTube advertising

As YouTube is part of the Google universe, we can perfectly coordinate video ads and display banners. Anyone who has seen your video will later be shown a matching banner. In our YouTube consultation, we show you how to use this combination to tell your brand story consistently across all devices.

Costs and budget planning for display ads

How much does Google Display Advertising cost? The beauty of Google Ads is that you have full control. You can start with €5 a day or invest millions. Billing is usually based on CPC (click price) or vCPM (cost per 1,000 visible impressions). Prices are often significantly lower in the display network than in search, as the competition at placement level is more widespread here. We use professional bid management to ensure that you get the maximum “share of voice” for your budget.

Use of AI and smart bidding

We use state-of-the-art AI marketing to adjust your bids in milliseconds. Google learns which users convert and prioritizes your ads to these people. This massively reduces the cost per lead (CPL) and makes your marketing scalable. We combine the power of the machine with our years of experience from hundreds of cases.

• Full budget control in real time
• Transparent evaluation of all clicks
• A/B tests of different banner designs
• Exclusion of inappropriate websites (brand safety)
• Geographic targeting down to city level

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Conclusion: reach that sells

Google Display Ads are the backbone of any serious online marketing strategy. They provide the necessary visibility among the masses and bring potential customers back to the store through intelligent remarketing. Those who do without this presence today are leaving the digital space to their competitors. In combination with sound Instagram advice and technical funnel know-how, Google Display becomes the most important engine for your growth.

Your Google Ads agency & contact

Why choose Social Media One as a partner for your Google Display campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which visual stimuli and texts work to turn a fleeting glance into a paying customer. An agency saves you a huge amount of time in the technical setup and graphic creation of the ads. We optimize your campaigns daily to get the most out of every euro.

Ready for maximum visibility? Let’s develop your Google Display strategy together and make your brand present everywhere on the web.

• Contact us directly
• Book a speaker for digital marketing
• Start a career in display marketing

What is Discord? Quickly explained!

Discord is a free communication platform that was originally developed for gamers (similar to Twitch in a marketing context). It enables text, voice and video chats and offers server-based structures on which users can interact with each other. These servers can contain different channels for different topics, allowing for organized and specialized communication. Discord has now established itself beyond the gaming community and is used by a wide range of interest groups, including educational groups, study groups and social clubs.

5 facts about Discord for marketers

1. Communication platform for text, voice and video chats
2. Popular with gamers and communities
3. Offers server and topic-specific channels
4. Supports bots and integrations
5. Free of charge, with premium options (Discord Nitro)

How does Discord work? Explanatory video

A video is worth a thousand words, isn’t it? Here’s Discord quickly explained for you:

Place advertisements on Discord

Discord offers various possibilities for advertising and marketing:

1. Partnerships and sponsoring
2. Discord Server
3. Discord Ads
4. Nitro gifts

Partnerships, sponsoring and Discord Server

Companies can partner with popular Discord servers or influencers to promote their products or services. Create your own Discord server to build a community around your brand. This can serve as a platform for exclusive offers, announcements and direct customer contact.

Discord Ads and Nitro gifts

Although Discord does not offer traditional Google Ads or Facebook Ads (or Meta Ads) style ads, you can advertise creatively by integrating bots and other tools. Read more about Discord Ads here. Nitro is Discord’s premium service. You can offer Nitro subscriptions as gifts or contest prizes to increase participation and interest in your server.

Marketing tips for Discord

How can you use Discord? Here are 5 quick tips and then an XL 10+ minute explainer video if you want to learn more about Discord in marketing. Let’s take a look at Discord, what you can do:

1. Community development
2. Interactive content
3. Personalization
4. Engagement tools
5. Exclusive offers

Community development and interactive content

Build an active and engaged community. Use regular events, polls and exclusive content to keep members happy. Use Discord features like voice and video chat to host interactive content like live streams, Q&A sessions and webinars. Customize your server and bots to match your brand identity. This creates a consistent and professional environment for your community.

Engagement tools

Use bots and other tools to increase engagement. Examples include music bots, game bots and moderation bots.

Exclusive offers

Reward your community members with exclusive offers, discounts and early access to new products or services.

Discord in marketing? Comparison with TikTok, Instagram and YouTube

Let’s take a look at the “3 biggest competitors”:

1. Discord vs TikTok
2. Discord vs Instagram
3. Discord vs YouTube

Discord vs TikTok: What to look out for?

TikTok focuses on short, viral videos and reaches a younger target group through creative, visual content and trends. In contrast, Discord enables in-depth interactions and community building through structured text, voice and video chats. While TikTok encourages quick, short-term engagement, Discord provides a platform for regular events and specialized discussions.

• Short, viral videos vs. in-depth community interactions
• Young target group and trends vs. specialized interest groups
• Short-term commitment vs. long-term commitment
• Discord vs TikTok

Discord vs Instagram: What do you need to know?

Instagram is a visual platform that is great for branding and quick updates, with features such as Stories, Reels and IGTV. In contrast, Discord offers server-based structures for specialized communication and continuous exchange through text, voice and video chats. While Instagram allows for quick, visually appealing engagement, Discord encourages regular and specialized interactions within communities.

• Visual branding and quick updates vs. specialized communication
• Stories, reels, IGTV vs. themed servers and channels
• Rapid engagement vs. continuous exchange
• Discord vs Instagram

Discord vs YouTube: What’s the difference?

YouTube is the leading platform for video content, ideal for longer, informative or entertaining videos and reaches a wide audience through subscriptions and comments. In contrast, Discord provides a platform for continuous interaction and community building through text, voice and video chats in topic-based servers. While YouTube focuses on creative, visual presentations, Discord promotes interactive and specialized communication.

• Longer, informative videos vs. continuous interactions
• Broad audience through subscriptions vs. specialized interest groups
• Creative video presentations vs. interactive community discussions
• Discord vs YouTube

Use Discord? Short explanatory video for companies

Target group: Generation Alpha & Z and Discord

Generation Alpha, born from 2010 onwards, is growing up entirely in a digital world. They are familiar with smartphones, tablets and other digital devices and prefer visual and interactive media. Discord offers an ideal platform to reach this generation. Use Discord to share visual and interactive content such as videos, GIFs and memes. Generation Alpha values both education and fun. Offer content that combines both to capture and hold their attention. With these strategies, you can effectively use Discord to reach Generation Alpha and build an engaged community.

Learn more about here:

• Generation Alpha

1 photos, the homework is already done

Today’s news from the world of apps and social media (source: Hard Fork and Forbes ) – and I’m sure many of you parents out there will be pricking up your ears! It’s about TikTok, or more precisely, its parent company ByteDance. As you know, TikTok was almost banned in the USA. Keyword: data protection and accusations of espionage. The bill went through the House of Representatives, but in the end nothing was stopped – TikTok remains for the time being.

But the real topic today is another app from ByteDance: Gauth AI. Yes, you heard right, ByteDance hasn’t had enough of keeping our kids glued to their screens, now they’re helping them with their homework too!

What is Gauth AI?

Gauth AI is a mobile app that uses AI technology to assist students with their homework. Simply take a photo of the math homework and bang – the AI solves it for you. Sounds practical, doesn’t it? The app has already been downloaded over 10 million times on Android. It also offers a paid “Plus” version, which gives students direct access to tutors. So it’s not just AI bots that are used here, but also real people who are willing to help.

What can the app do?

• Application: Photographing homework and solving it with AI
• Popularity: Over 10 million downloads on Android alone
• Additional functions: Paid version with tutoring, points system for in-app purchases

Download Gauth AI app for free

You can find the app in the App Store here:

• Gauth AI for Android
• Gauth AI for iPhone

Why could this be problematic?

Well, the biggest worry is of course that our kids will now spend even more time on TikTok and co. when they can get their homework done in seconds. That sounds like a perfect plan from ByteDance, doesn’t it? More free time for fun apps, less for cramming.

How does TikTok benefit from the new Gauth AI app?

TikTok, known for its viral videos and immense user numbers, could continue to secure a significant advantage in the digital space with the new app Gauth AI, also a product of parent company ByteDance. But how exactly does TikTok benefit from this seemingly educational application? The connection is more subtle than one might think at first glance.

Instead of the TikTok ban, the ByteDance Universium is growing.

Increase screen time

First of all, it should be noted that Gauth AI has the potential to significantly increase users’ screen time. If students can solve their homework faster with the help of an AI, this indirectly creates more free time that they could potentially spend on TikTok. This leads to a direct increase in daily active usage time on TikTok– a crucial factor for the success of the platform.

Advertising relevance and revenues

Increased time spent on the platform also makes TikTok more attractive for advertisers.

Strategy – The longer users stay in the app, the more ads can be shown to them.

This leads to an increase in advertising revenue for ByteDance. As advertising is the main source of revenue for TikTok, measures that extend usage time are invaluable.

User loyalty to the platform

Another aspect is user engagement with the platform. By offering an additional app that makes users’ everyday lives easier and ties in directly with their educational needs, ByteDance creates a closer connection to their ecosystem. Users who use both TikTok and Gauth AI are more likely to stay on this network and take advantage of other ByteDance offerings.

ByteDance Universe

Strategic positioning

The introduction of Gauth AI can also be seen as a strategic positioning against competitors. By expanding its services and moving into new areas such as education technology, ByteDance is diversifying its offering and protecting itself from the vagaries of the market. This expansion can help strengthen the ByteDance brand in the long term and consolidate its global presence.

Gauth AI: Entire app presented

Future development: USA vs CHINA

The future of Gauth AI and other ByteDance apps could be affected by political tensions between the US and China. The US government has expressed concerns about security and potential influence from the Chinese government. However, the app could remain an important resource in the education sector if ByteDance succeeds in building trust in terms of data protection and user-friendliness.

Overall, Gauth AI represents a fascinating development in the world of educational technology, the impact of which on learning and data security still needs to be monitored further.

OnlyFans without celebrity experience? My tips for you!

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“I have no experience with OnlyFans or TikTok. I had a relationship with a known person, could use that for media. Is that a good idea?”

Celebrity status or a connection to a well-known person can be an advantage, but it can also entail risks. Media attention can bring fans quickly, but it can also make you vulnerable. The key is whether you want to build your own brand in the long term or are just looking for short-term PR.

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What to do? Make a successful start as a celebrity

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If you want to use your connection to the celebrity world, you should do it wisely to make money with OnlyFans. Media and fans are curious, but you need to control what information you give away. Your content must be high quality and professional, otherwise you will quickly lose the interest of your new subscribers.

Using media attention strategically

If you want your OnlyFans career to take off through media reports, think carefully about what you disclose beforehand. A scandal can bring in a lot of subscribers in the short term, but if your content is not convincing, they will quickly leave. Instead of just promoting your celebrity past, you should have a long-term content plan.

Quality before quantity

Especially if you are starting out with a lot of attention, your content needs to be convincing. High-quality photos, professional videos and a well-structured profile are a must. Your fans want to feel that they are getting exclusive content that is not available everywhere.

Special tip: Quick money with a smart announcement

As a celebrity, you can directly generate many subscriptions with a clever announcement – without having to show much. A great deal of media interest or a well-placed teaser can attract fans in droves. If you then only provide selected, exclusive content, many subscribers will stick around for the time being. This allows you to quickly generate high revenues without having to constantly deliver new content.

Social media & storytelling

Just having an OnlyFans account is not enough – you need reach, it’s good to have your background. Use Instagram, Twitter and TikTok to manage your image in a targeted way. Tease content, tell your story and use your popularity for targeted promotion. It’s important that you don’t just rely on your past, but build your own brand.

Remember: Your name brings reach, your content keeps fans

Media hype only helps you in the short term – in the long term, your content and your interaction with fans is what counts.

1. Using celebrity status strategically
2. Only reveal what you feel comfortable with
3. High-quality content right from the start
4. Smart announcement for many subscriptions
5. Social media for promotion & storytelling
6. Building long-term fan loyalty

OnlyFans Help & Tips

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Increase your online visibility!

SEO, or search engine optimization, is a crucial factor that can improve your online visibility. An expert SEO agency uses various techniques and strategies to ensure that a website is well positioned in search results.

What makes an SEO agency indispensable?

An SEO agency is essential because it offers in-depth search engine optimization expertise that is essential for businesses to succeed in today’s digital world. It understands the complex and ever-changing algorithms of search engines and applies this knowledge to improve a brand’s online presence. The goal is to increase visibility by having the website appear at the top of search results for relevant search terms. This leads to increased traffic, as studies show that most users rarely go beyond the first page of search results.

“An optimized website is your gateway to the world – but without effective SEO, this gateway remains closed.”

This quote underlines the importance of an effective SEO strategy. In today’s digital world, a website is a company’s gateway to the world. However, without effective SEO, this gateway remains closed and potential customers cannot pass through it. An SEO agency helps to open this gateway by ensuring that the website is not only visible, but also appealing to the target audience.

Why is SEO so important?

Example of a heat map, i.e. “where do people look”.

SEO is not just a technical process; it is an art that requires a deep knowledge of the market and consumer behavior. A professional SEO agency thoroughly analyzes a company’s market and target audience to develop a customized strategy aimed at driving quality traffic to the website. This includes optimizing content, improving the user experience and creating high-quality backlinks that strengthen the website’s authority and credibility.

The importance of an SEO agency goes beyond just search engine optimization. It works closely with companies to develop a comprehensive online marketing strategy that includes social media, content marketing and other digital marketing channels. This integrative approach ensures a consistent and effective brand presence online, helping to increase brand awareness, drive engagement and ultimately increase sales.

Core services of an SEO agency: what you can expect

The core services of an SEO agency include a variety of activities aimed at improving a company’s online presence. Firstly, this includes technical SEO, which ensures that a website is accessible and indexable for search engines. This includes optimizing the website structure, improving the loading speed and ensuring that the website is mobile-friendly.

The tasks of an SEO agency: Infographic

What is search engine optimization?

Content creation and optimization are other essential services. A good SEO agency will produce high quality, relevant content that not only appeals to the target audience but is also rated positively by search engines, through to more targeted SEO strategies with mini-tools. This includes the integration of keywords and phrases in a natural and engaging way that does not interfere with the reading flow. At the same time, care is taken to ensure that the content is informative, useful and unique to increase user engagement and establish the website’s authority in its industry.

Link building and off-page SEO also play a crucial role. The agency works to obtain high-quality backlinks from trusted websites, which is an important factor for search engine rankings. Effective link building not only increases visibility, but also improves credibility and trust in a website.

The successes are apparent and can be seen in analysis tools such as Google Search.

Choosing the right SEO agency: a step-by-step process

Choosing the right SEO agency is a crucial step for companies looking to improve their online presence.

The process starts with defining the specific goals you want to achieve with SEO. Whether it’s to increase visibility, boost traffic or improve conversion rates, having clear goals will help guide your search for the right agency.

Once the objectives have been defined, you should carry out thorough research into potential agencies. It’s important to look at the agency’s experience and expertise in your industry. Reviews, testimonials and case studies can provide insights into the agency’s performance and reliability. It’s also advisable to ask about their methodology and approach to SEO projects to ensure it aligns with your company’s goals and values.

Finding an SEO agency: 3 tips for your search

The evaluation of the agency should include a review of their experience, references and past successes. A face-to-face meeting or in-depth conversation can help you better understand the agency’s compatibility and approach. Choose an agency that is transparent in their communication and offers customized solutions tailored to your company’s specific needs and goals.

1. Agency evaluation: check experience, references, successes
2. Personal meeting for working methods and compatibility
3. Transparent communication from the agency

Success stories: How the right SEO agency makes the difference

Success stories from companies that have worked with an SEO agency often highlight the transformative power of an effective SEO strategy. These stories highlight how improved visibility online can lead to a significant increase in traffic, increased brand awareness and ultimately a boost in sales. By tailoring the SEO strategy to a company’s specific needs and goals, a competent SEO agency can make a significant difference in online success.

Working with an SEO agency allows companies to use their resources more efficiently by leaving the optimization of their online presence to experts. This not only leads to improved visibility and a higher ranking in search results, but also to a better user experience for website visitors.

Agency = save time, increase sales, focus

Working with an SEO agency allows companies to use their resources more efficiently by leaving the optimization of their online presence to experts. This not only leads to improved visibility and a higher ranking in search results, but also to a better user experience for website visitors. At the same time, strategic content creation and marketing strengthens brand authority, which helps to build a loyal customer base in the long term.

The success stories illustrate how customized SEO strategies lead to measurable results, such as an increase in click-through rate (CTR), improvement in conversion rate or growth in overall revenue. These results underscore the importance of choosing an SEO agency that not only masters SEO techniques, but also has a deep understanding of the client’s business goals and market.

Thinking outside the box: Future SEO trends and their significance

Marketing is constantly changing, and search engine optimization is also dynamic and subject to constant change, driven by technological advances and changing user behaviors. Future SEO trends, such as the increasing importance of artificial intelligence and machine learning, will continue to influence the way SEO strategies are developed and implemented. Companies need to choose an SEO agency that understands these trends and is able to adapt their strategies accordingly.

Voice search: Amazon Alexa and Google & Co.

Another emerging trend is the importance of voice search. With the rising popularity of voice assistants such as Amazon Alexa and Google Assistant, SEO strategies need to be adapted to ensure optimized performance for voice search queries. This requires natural language processing and a focus on longer, conversational search terms.

In addition, local SEO is becoming increasingly important as more and more consumers search for local information and services. Businesses, especially those with physical locations, need to ensure that their SEO strategy takes into account local keywords and geography to rank well in local search results.

In the future of SEO, user experience (UX) is also becoming increasingly important. Search engines such as Google increasingly value websites that offer a positive user experience, including fast loading times, easy navigation and mobile-friendly design. An SEO agency that is able to integrate UX into their SEO strategy will give their clients a significant advantage.

In conclusion, I can tell you that choosing the right SEO agency is crucial to a company’s online success. An agency that offers technical expertise, in-depth market understanding and the ability to adapt to future trends can help companies maximize their online visibility and ensure long-term success in the digital world.

Agency = state of the art SEO practices

Working with an experienced SEO agency is crucial to succeeding in the competitive online world. An agency that is on the cutting edge of SEO practices can not only improve a website’s visibility, but also optimize its overall performance. By implementing a targeted SEO strategy, businesses can not only boost their search engine rankings, but also build stronger brand loyalty and customer engagement. Investing in a qualified SEO agency is therefore an investment in the long-term future and success of a company in the digital age.

What does a TikTok agency do?

The main task of a TikTok agency is to help other companies to establish a presence on TikTok with their brand and to reach their target group through targeted marketing activities on the platform. A TikTok agency offers the following services, among others:

• Setting up & maintaining a TikTok account
• Creation of marketing strategies
• Creation and management of marketing campaigns
• Target group analysis & targeting
• Content Creation
• Influencer marketing

A good TikTok agency therefore offers holistic support for the TikTok presence with a wide range of services to meet the customer’s personal requirements.

Are you interested in working with a TikTok agency? Let an expert advise you here: Contact

Which companies advertise on TikTok?

It is not without reason that TikTok, now one of the most popular social media platforms, is attracting the attention of numerous companies from a wide range of industries. As a platform, TikTok offers you a new, innovative & unique way to reach your target groups and communicate with them. Here, for example, are some German companies that are already successfuly positioning themselves on TikTok:

• BMW
• Bionade
• Dr. Oetker
• Adidas
• Just Spices
• Catrice
• Sennheiser

As you can see, both large brands and small and medium-sizedenterprises (SMEs) are represented on TikTok and successfuly advertise their products there. Especially for smaller companies or those with little experience with the platform, working with a TikTok agency is helpful in creating and implementing successful advertising campaigns on the platform.

How much does a TikTok ad cost?

The costs for TikTok Ads can be surprisingly low. Based on our experience, CPMs(cost per mille) of between 0.50 and 2.50 euros are possible. For comparison: On Meta, the CPM averages between 3 and 7 euros. When calculating CPMs, however, it is important to bear in mind that the actual costs depend heavily on factors such as the target group, the industry and the product or service in question. Nevertheless, the platform offers companies the opportunity to place effective advertisements at lower costs and thus achieve a broad reach and interaction with potential customers.

In order to keep advertising costs as low as possible in the long term and to make full use of the platform, it makes sense for most companies to seek advice from an experienced TikTok agency.

A TikTok agency can help you plan, implement and optimize your advertising campaigns on the platform and ensure that you get the best value for money.

For whom is a TikTok agency worthwhile?

If you want to build and expand your company or brand on TikTok, gain followers and thereby increase your sales, working with a TikTok agency can be worthwhile. Influencers who want to significantly improve their presence and reach on the platform should also consider the professional support of an agency.

TikTok is a popular platform that focuses exclusively on video content and has long since ceased to appeal only to the younger target group. An experienced TikTok agency helps with the development of creative concepts, professional video production and strategic placement in order to reach the target group and noticeably increase your own reach.

How much does a TikTok agency cost?

The price of a TikTok agency can vary greatly and depends on various factors, such as the size of the respective project, the complexity of the campaign and the scope of the services ultimately used. The services of a TikTok agency include, for example

• Target group analysis
• Concept development
• Professional production & editing of the videos
• Campaign management
• Social Media Management
• Influencer management

When choosing a suitable TikTok agency, it is particularly important to ensure that the agency specializes specifically in TikTok as a platform and can demonstrate corresponding experience in the form of cases.

Are you unsure about the costs you might incur and would like advice on the individual prices of a TikTok agency? We will be happy to advise you: Contact

Conclusion: Then working with a TikTok agency makes sense

Every company that wants to establish a presence on TikTok and also maximize its own reach, follower numbers and ultimately sales should consider working with a professional TikTok agency.

The fact is: TikTok is one of the most popular platforms today and will continue to gain relevance in the future. Our experience shows that TikTok in particular is absolutely worthwhile as an advertising platform – especially in comparison to Facebook, Instagram & Co.

In order for companies to get the best price-performance ratio and position themselves successfuly and profitably on the platform, cooperation with an experienced TikTok agency is usually indispensable.

We develop small, extremely helpful calculators and tools for users

Before we dive into the details, let’s take a look at the two unbeatable benefits that Mini Tools offer your SEO strategy:

1. collect passive leads

The importance of SEO cannot be overemphasized. A well thought out SEO strategy allows you to passively collect leads. Your potential customers are already searching for solutions, and SEO ensures that your website appears at the top of their searches. This means that you are already in the game when users search for your products or services.

2. active need (little conviction) for search query

Users now have the need and come to your solution, they don’t need to be convinced, they already want to, clear the way to contact!

A strong SEO presence not only ensures that you are found, but also that users are already interested in what you have to offer. They no longer need to be convinced, as they are actively looking for solutions. Your job is to make the path to contact as simple and smooth as possible.

3. Long-term clicks, without media budget

Clicks for a long time without an additional media budget – only SEO or UGC can do that.

Not SEO for beginners, but a strong move!

The core SEO strategy targets keywords, this one strengthens the backbone through industry relevance

Added value for visitors! SEO strategy with “value”

Using mini tools as part of your SEO strategy can make a significant difference in the way your website is perceived by search engines and users. We focus on developing small but extremely useful calculators and tools. Why are mini tools so valuable? Here are some reasons:

The big advantage: everyone creates content and ChatGPT does it 100x faster than any editor

Creating high-quality content is an important part of any SEO strategy. After all, content is the fuel that drives your website up the search results. With Mini Tools, however, you can go one step further. Instead of just producing text content, Mini Tools provide an interactive and hands-on experience for your users. And the best part? You can create them in bulk and much faster than human editors.

We develop content for users!

Our mini tools are designed to maximize the benefits for your target group. They offer practical solutions and information that your target group is looking for. This not only leads to a better user experience, but also to a higher likelihood of users staying on your website and converting to customers.

What sets us apart

Our experience and expertise in developing mini tools has made us a trusted partner for companies looking to take their SEO strategy to the next level. In addition to real estate calculators that we developed for Lukinski, we now also have an impressive page 1 ranking and generate B2B traffic for our clients.

Example (best practice)

An excellent example of the integration of Mini Tools into your SEO strategy is our time zone calculator. Who needs a global time zone calculator? Businesswomen and businessmen who operate globally. With every click on our time zone calculator, the brand name of our client(modeling agency) is burned further into the user’s memory. This is just a small example of how mini tools can help strengthen your SEO strategy and position your brand effectively.

Key figures: Google page 1 “Time zone calculator”

• Development time: 1 hour
• Effect: Page 1 for “Time zone calculator” after 40 days
• Target group: B2B decision-makers
• Goal: Brand awareness in niche target group over the long term

Overall, mini tools are a powerful secret weapon in the world of SEO. They allow you to deliver useful and engaging content that attracts users and improves your search engine rankings. If you’re looking for innovative ways to optimize your SEO strategy, you should definitely consider Mini Tools. They could make the difference between success and stagnation in your online marketing.

1. brand identity and target group

Define your brand identity and your target audience. Understand who will buy your products or services and design your brand accordingly.

• Define your brand values and message
• Analyze your target audience and their needs
• Tailor your content and products to the target audience

2. product development or services

Develop products or services that fit your brand and target audience. Focus on quality and innovation to gain a competitive advantage.

• Invest in product development and improvement
• Consider trends and innovations in your industry
• Evaluate the feasibility and profitability of your products

3. production and delivery

Find reliable manufacturers or service providers to manufacture your products or offer services. Ensure that production is efficient and sustainable.

• Choose manufacturers or service providers that meet your quality standards
• Optimize the production process to reduce costs
• Develop an efficient supply chain to deliver products on time

4. e-commerce platform and website

Open an e-commerce store and website to sell your products or services. Make sure the platform is user-friendly and secure.

• Choose an e-commerce platform that fits your needs
• Optimize your website for search engines to increase visibility
• Offer secure payment options and a smooth ordering process

5. marketing and advertising

Use your influencer reach to promote your brand. Create a marketing strategy that includes social media, content marketing, and influencer marketing.

• Share your products or services on your social media platforms
• Create quality content that supports your brand
• Collaborate with other influencers or brands to increase your reach

6. customer service and feedback

Provide excellent customer service and listen to your customers’ feedback. This can help you improve your products and build a loyal customer base.

• Ensure you are available and responsive to customer questions and concerns
• Consider customer reviews and feedback as valuable information for product improvement
• Offer rewards or incentives for loyal customers

7. sustainability and long-term vision

Think long-term and sustainable when managing your brand. Plan for growth and innovation to strengthen your brand over time.

• Set sustainability goals for the production and packaging of your products
• Invest in research and development to develop new products or services
• Stay flexible and adapt your strategy to changing market conditions

8. scaling, sale (exit)

If your brand grows successfuly, consider options for scaling and possible sale (exit strategy). This may include selling your brand to a larger company or going public.

• Explore ways to scale your business to reach more markets or customers
• Think about a possible exit strategy when you are ready to sell your business or trade publicly
• Work with professionals to evaluate the best options for your brand

Tip. Kickstarter campaign: crowdsourcing for funding

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples

YouTube Roadmap: From Workshop to Strategy

So the YouTube roadmap and our strategy brings a clear line to their social or YouTube marketing.

In order for such a roadmap to emerge, we go into a workshop together with our customers. Here we get to know you, your brand, your target group(s) and your products. In return, you get to know our agency, its services and values:

• What is the format of our own produced videos?
• What is the content and structure of the videos?
• With what regularity are videos published on YouTube?
• How to optimize the positioning of the videos and the YouTube channel?
• How can you get more reach?
• How do you build an active community for a company?

The strategy is thus determined and is constantly optimized in the daily work by means of reporting and monitoring. A well-harmonized YouTube agency is therefore worth a lot. Because this is how the most creative ideas and the best concepts for your company emerge.

Target groups: Awareness, buyers, employees & co.

It is also about target groups, but also very close stakeholders (definition of stakeholder: Person for whom it is of concern how a certain company behaves due to their interests) from the press to employees. Who is close to the company and why? Who has no previous contact with the company, or the brand? The more understanding there is about your brand and your services, the better the following step can be organized on the way to fulfilling social media goals.

Your gain: visibility and brand awareness

In the operational business, you will achieve the following benefits for your company through YouTube marketing:

1. brand recognition (brand awareness)

YouTube is great as a branding channel, especially since the dwell time is so long (most brand videos are between 8 and 10 minutes long; in general, the average is 12 minutes)

2. increasing reach through strategy

Regular, pre-planned content ensures a significant increase in views and fans on your own YouTube channel

3. targeted advertising (interests, age, etc.)

Targeted advertising in the run-up to other, topic-relevant videos in order to direct specific interested parties to your own offer

4. higher visibility in the long run

YouTube belongs to Google, accordingly you achieve a double effect through strategic YouTube marketing. A higher visibility on YouTube and additionally also in Google, as the largest search engine in the world.

A good video will be clicked and watched for years!

Behind the brand awareness for one’s own brand is also the conversion, the sale.

YouTube as a search engine

Did you know… YouTube is (after Google itself) the largest search engine in the world. Whether tutorials, videos for beginners or experts but also Talks and Follow Me Around videos. Mankind informs itself on YouTube. Accordingly, you need to plan your content.

Below, we will further inform you about the process of a YouTube strategy.

You want to start YouTube marketing now? We advise you: Contact

Competitive analysis and definition of objectives

Competitive analysis plays a central role not only in YouTube marketing, the analyses and consideration of the competition are a central component in a marketing strategy.

In particular, the lessons that can be learned from the mistakes, but also from the successes of others, are of great value for one’s own channel. Some people are lucky; there are only a few competing offers. In other industries, for example in beauty, or even fashion, the competition is very big, just by thousands of bloggers who publish content for free. By getting to know the channels of competitors, as well as bloggers and brands, gaps can be found that can be filled with your own content. The more precise the niche is, of course, in simultaneous flow with sufficient reach, the easier it will be to achieve a good placement on YouTube. Regularity also plays a big role. That is precisely why it is especially important with competitors to look at the amount and frequency of releases. A very simple strategy for YouTube would be, for example:

• Make content 10% longer
• Publish 10% more often

Such simple objectives and much more complex ones are set based on the analysis of one’s own company, but also of the competition. Goals are divided into different priorities, community building and regular publications are at the top. The goals are then packaged into concrete work plans, e.g. in the editorial plan but also in the production plan.

Theme tree and strategy

YouTube strategy includes not only the own channel, as well as the publications, but of course also the content production (more on that in a moment). For video productions, the better the planning, the less the effort. For video productions, not only must the content be planned very precisely, but often different parts are produced on the same day. This planning of film and production requires a lot of experience. Experience is needed in pre-production, but also in post-production of the videos. So the organization goes from the video content, to the video equipment, to the post-editing of the videos. Post-production does not only include editing, but also animations (from animated GIFs to special effects), banners with names, logos as watermarks, objects, graphics and videos in the video.

Competitive analysis and goals summarized:

• By looking at the competition, you can see many mistakes and successes that you can use for your own channel
• If you keep an eye on the competition, you can discover gaps in the industry
• If you look at the regularity of your competitors’ postings, you can quickly develop a strategy aimed at more content

Thanks to the defined goals and strategy, the videos are now published regularly based on the editorial schedule, e.g. every Sunday at 5 pm. Then on Monday, all comments are immediately answered by social media managers. The perfect system for their videos and YouTube marketing!

After the goals, strategy and content production, it then comes down to video optimization.

Optimize your own YouTube channel

Why should you optimize YouTube videos? YouTube belongs to Google and at Google you surely already apply the term search engine. At Google in particular even to the biggest search engine in the world. YouTube belongs to Google and also YouTube uses an on-page search to find videos. This search algorithm is very important for companies and also utilities, because it decides which videos appear on top and which do not. As you can see from this heatmap, when it comes to search engines, everything is focused on the top rankings. It’s the same with Google. Here, too, the videos at number one, over 90% are clicked.

YouTube advertising: run ads

Reach doesn’t happen on its own (especially for businesses) on YouTube. Now let’s get to the core of increasing reach on YouTube: YouTube Ads.

YouTube Ads on youtube.com

YouTube Ads in the app

Example: Targeted advertising = No money wasted

Paid reach defines the targeted distribution of videos to specific people in a target group for our predetermined budget. Especially for channels that have just started, it is worth thinking about paid reach and advertising. Because, videos are relatively expensive to produce. If you don’t have any followers at the beginning, that is, people who follow you, your video will reach only a few people. Of course, you don’t want that, so it’s worth thinking about advertising!

How much does advertising on YouTube cost? More on this in a moment, with calculation and example.

As a rule, you can roughly orient yourself on the fact that the impression and click prices do not differ significantly from the values of Google AdWords, for example. This means that you not only create landing pages for search engines like Google, but also individual landing pages for your YouTube visitors & clicks.

The collected traffic, then send to a special landing page (to the offer)

Why do landing pages differ?

Usability is one of the big keywords, especially in online marketing and landing pages. The better our online offer is optimized for our target group, the more success it will have. A very simple example would be the following, our offer adresses a special niche audience.

Let’s take solar systems as a best practice example. From our target group analysis, we know that, as a rule, only house builders (target group 1) will deal with this topic who will soon be investing in their own new building, target group number 2 are existing houses that are to be converted, and target group number 3 are craftsmen and tradesmen who want to find out about technical innovations or other products.

Clear offer after the user clicks:

Key figures: KPI (Key Performance Indicator)

Many of our clients have been asking us more and more frequently over the last two or three years, how does influencer marketing actually work?

CPC (click price) & Co. – What does a sale cost?

Influencer marketing is becoming more and more relevant because there are channels that reach target groups extremely precisely, e.g. for a specific topic like “real estate” or “perfume”. If these channels reach 500,000 people or even a million people who are interested in a certain topic because they have followed the channel on their own, this is an excellent placement opportunity. Let’s calculate the click prices, e.g. through search engine optimization, and put them into perspective.

Tip! With our CPC calculator you can also quickly calculate your campaigns.

CPC calculation

Through search engine advertising:

• Click price “perfume” at 63 cents, 10,000 online store visitors cost accordingly 6,300 €.
• CPC (click price): 63.0 cents

On YouTube:

• YouTube video for 10.000 €, 14.000 online store visitors
• CPC: 71.4 cents

Formula for the CPC

CPC = Cost / Visitor

Accordingly, we need 12% more budget for our influencer campaign. Theoretically, of course, we would now stay with our SEO campaign. Because in addition to the pure advertising costs, there are the additional organizational costs. With a good SEO campaign, there is hardly any effort.

Influencer = Reach + Image (not only CPC)

Of course, sales are even more relevant in the end. If you compare these two values, you can quickly see which campaign was more effective for you in the end – just as with the CPC price. Based on this, you can now make a decision. However, when it comes to influencer marketing, we still have to emphasize that it’s not just the pure click price, but also the positive brand image.

The image transfer from the influencer with all its positive facets, which he or she has for his or her community, also benefits their brand. That’s why some customers no longer book models for photo shoots, but instead book influencers directly. Double added value! Therefore, remember that with influencer marketing, you also get the positive image of the blogger on top.

Contacting influencers, planning as well as analyses but also calculations, for all these tasks you need the right partner, the right YouTube agency. If you want to take the first step, we are looking forward to your inquiry via email or phone.