Statistics – Social Media Agency

Google Rating: Only 1 star, 2 stars? Worst case for leads (new customers) – purchase decision

S_kinski — Tue, 16 Aug 2022 12:45:39 +0000

Google Rating – 74-89% (depending on age group) of over 2,200 people surveyed say “ratings influence purchase decisions.” So at least 3 out of 4 people are influenced directly, by reviews from others. Online reviews, the opinions of others, are an extremely powerful tool in online marketing. Positive reviews convince prospects faster than any top-notch commercial. Professionals know how important reviews are. But especially in the beginning, many forget to check their own online reviews. Even older companies like to forget their digital reputation. Here we show you what even 1 review can do.

Internet ratings are too often ignored

Everyone is talking about online marketing, performance optimization and sales funnels. That’s great! But companies often forget the “simple things”.

Today we present you an extremely simple, at the same time efficient, marketing method:

The “small, first, good assessment

Extremely underrated, someone hears about “you” and searches for “you” directly on smartphone.

Search query 1: “Company X
Search query 2: “Company X reviews”

Now, if you have only one rating, it makes up the “whole” digital image of your company.

If interested in a rating?

Study: Influence of online ratings

Let’Let’s take a look at whether people care. For that, here’s an old and proven study. When you read online reviews about products or services, to what extent do they influence you?

Depending on the age group:

91-95% – ratings provide orientation
78-90% – Increase confidence in an offer
74-89% – Influence the purchase decision
53-57% – Ratings provide inspiration.

You can find more statistics at Statista

A real killer for startups in particular

Just one negative rating can be a real killer, especially for startups. Even without this effect, statistically 90% of startups fail in the first 5 years. So every strategic advantage helps in the “fight” for survival.

Even companies that have been on the market for over 10 years according to the commercial register tend to forget their digital reputation. Of course, you have the advantage of already having regular customers and (offline) referral marketing, word-of-mouth.

Example: 1 star / 5 stars in comparison

Here is a practical example of how a 1-star rating compares to a 5-star rating.

Important – you will now look at the Google Maps screenshot for 5 or even 10 seconds. In a real situation, looking for a company for task X, you would pay attention to a strange company only 2, 3 seconds and then, directly click on the next one.

1 star rating: Bad for your online image

5 star rating: Good for your online image

Disadvantages of bad ratings

You can probably already guess the disadvantages of bad reviews.

You lose prospects and customers – disadvantage 1

You lose prospects looking for you, reviews or experience. Remember the study. 90% or more, use reviews to guide their buying decisions. 74-89% are also directly influenced by reviews when it comes to actually buying. Let’s say half of the prospects don’t call them. What if you could change that, in just 3, 4 minutes? You can!

Tip. Change now, in 3, 4 minutes

Now go to Google Business, enter your company and ask acquaintances, colleagues or business partners to give the first, second or even third positive review.

91-95% – ratings provide orientation
74-89% – Influence the purchase decision

Algorithm excludes your company – disadvantage 2

There is one more reason why you should take care of your Google reviews. If your ratings are too bad, the algorithm simply does not show you anymore. Especially in cities with high competition density very unfavorable for your new customer acquisition.

An algorithm decides what “happens”, i.e. what is shown, done and what is not. The criteria for this are set by people and programmers make a program code out of it, the algorithm. A small program code that evaluates content.

Simply put, the algorithm might look like this:

Rating < 2 stars: Do not show if sufficient > 2 stars available
Rating < 3 stars: Do not show if sufficient > 3 stars available
Rating < 4 stars: Do not show if sufficient > 4 stars available
…

Reviews on Facebook, Kununu, etc.

There are many online rating platforms, whether rating platform itself (like Kununu for employers) or social networks like Facebook. So already in the first steps of your marketing concept, you should think about the “small, first, good evaluation”.

Social media apps 2021: The biggest social networks

S_kinski — Sat, 06 Nov 2021 14:53:42 +0000

Short status update for the readers of our social media blog. What are the biggest social networks in 2021? Here’s the answer, with the most popular 15 social networks. By now, social networks have been around for over 20 years, soon to be 25! Since the beginnings and social networks such as MySpace, a lot has changed, or do you still know MySpace? But what are currently the social networks that are most popular among users?

Most popular social networks by users

Here are the latest numbers and statistics, on current user numbers!

Why is it so important to know the most popular social networks? In social media marketing, it’s all about target groups. The more precisely a target group is provided with “information”, the higher the success.

Success models: Facebook and Youtube

But a lot has changed since the beginning! Facebook, but also YouTube, now reach over 2 billion users alone, registered users. The social networks are not only opened once a day, but several times, after getting up, on the way to work or to university, we are constantly connected with the whole world, through social apps.

New social apps: TikTok, Twitch & Co.

But there are also new social networks coming up, like TikTok, which is also sure to have over a billion users soon. Then there are the different markets when it comes to global social media management, especially in Asia, where you’ll find social media apps you may not have heard of.

International differences

Most social media apps in Asia, especially China, are much more advanced in their possibilities. Social media apps are used, for example, to order food or transfer money. Here, social media apps are more than “just” communication tools for friends and tools for simple, quick, new information.

Ranking: The most popular social networks

Here you can see the most popular social networks.

Facebook – 2.7+ billion users
YouTube – 2.2+ billion users
WhatsApp – 2 billion users
Facebook (Messenger)
Weixin / WeChat
TikTok
QQ
Doyin
Sina Weibo
Snapchat
Kuaishou
Pinterest
Reddit
Twitter
Quora

Source: Statista.

Tip. You want to advertise yourself on social networks or expand the reach of your social media channels? With the right social media advice, you can increase your reach and brand awareness. Want to learn more? Read more here:

User figures 1997 – 2020: Timeline

How have user numbers changed since the first major social networks were created? The history of social networks began well over 20 years ago and there are currently 2.7+ billion users on Facebook alone.

User numbers over time: Video

In this Youtube video you can see very nicely how the user numbers have changed over time. But also which social networks have “not survived”.

Most Youtube Subscribers

Content creators make social networks great. In other words, people who post interesting content. A look at Youtube! Who has the most subscribers on Youtube?

Most streamed YouTube videos

Justin Bieber, Jennifer Lopez, Psy, Ed Sheeran, Baby Shark? Here you can see the most streamed videos on YouTube.

Native / Display Ads: Advertising in online media

Laura — Sat, 26 Sep 2020 18:27:43 +0000

Native & Display Ads

Place ads with strong visuals, smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Native / Display Ads: Advertising in online media

Native ads (native advertising or native display ads) refer to all paid advertising formats that are discreetly labeled as ads. They are part of performance marketing. Simply put, native advertising is advertising that does not look like advertising. Native ads offer minor disadvantages, but above all advantages. Did you already know? According to a white paper by AppNexus, the CTR of native display advertising is 8.8 times higher on average. According to Forbes, the purchase intention increases by 18% with native ads. We also always measure a higher CTR in our customer projects. What does this have to do with? Personalization of content, storytelling and more discreet communication channels: referral marketing. Why native advertising? What is native advertising? What is advertising?

Questions? Talk to us or write to our ad experts: Contact

Stephan M. Czaja, owner
CXMXO Group

Your agency for native / display ads in online media 2026:

Creation and management of campaigns
Scaling: Targeted reach through advertisements
Experts for Social Ads / Google Ads and Native Ads
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Leads: email funnel and email marketing
Monitoring and optimization of all KPIs
Performance marketing methodology
Experience from many cases

Native / Display Ads: Advertising in online media

Kontakt

What are native ads? Definition

We all know them: sponsored content. When reading online magazines, on social media platforms. Native ads nestle almost inconspicuously into the environment of the respective medium. Native ads are therefore both visually and personalized, with content adapted to the environment of the advertising measure. Native ads can be used in both online and print advertising.

Typical markings are:

“Sponsored content”

“Recommended for you”

…

When a user clicks on these ads, they are redirected to a third-party website/app. This is just one example of native advertising (native ads). As described, native advertising cleverly disguises itself in existing media formats. This includes aspects of design (color, font, font size, etc.), as well as targeting the audience.

In Berlin, Cologne, Düsseldorf, Munich, Hamburg and across Germany, native ads allow brands and companies to deliver desired content in a non-typical, promotional way. So unlike banner ads, native ads look like a natural part of the user interface. It therefore does not interrupt the UX (user experience).

70% of users want to learn more about products through content, not traditional advertising.

Native Ads:

Integrative advertising (unobtrusive)
Indirect, sales-promoting measure
Also for PR, online reputation, brand awareness

Why native ads?

In recent years, display ads have been the means to drive online sales. Banner blindness and ad fatigue are real and advertisers have a challenge to combat them.

We are all familiar with the phenomenon of overdosed advertising in city centers. Who notices individual posters anymore? On the Internet, too, users ignore banner ads or even block them completely with ad blockers. “Classic” display advertising in online marketing is becoming less effective (not less relevant) as users become more and more immunized. Native advertising arose out of the need to adapt to new user behavior.

Native ads are ads that don’t look like ads, or simply put:

In 1990 articles were bought in magazines, today in online magazines

Advantages & disadvantages of native ads

Here is a summary of the advantages and disadvantages of native ads. Let’s start with the disadvantages first:

Disadvantages of this strategy: monitoring and time

Performance measurement
Time, work and costs
Hidden labeling

Performance measurement

Measuring the performance of native ad campaigns is one of the most difficult challenges to solve for each individual campaign. Precise statements about key figures such as return on investment (ROI) are difficult to measure.

Time, work and costs

Native ads also always mean storytelling. A good story and appealing design (e.g. infographics, etc.) require time and talent. If you “only” rely on social ads, a good, meaningful graphic is ideally enough.

Hidden labeling

According to our definition, native ads are all paid advertising formats that are discreetly labeled as ads. It is therefore all the more important that users are only confronted with online advertising that is fair, clear and appealing and really delivers added value. Such native ads are often labeled “too discreetly”, which is also a source of criticism.

Advantages of the strategy: personalization and CTR

Referral marketing
Customized content
Higher CTR

Customized content

Tailor-made native ad content is more trustworthy than traditional advertising, as you can see in the key figures on the market and the development of online advertising, as it is more targeted, informative and entertaining for the target group compared to traditional advertising. They encourage users to think and, as a PR tool, can also have an impact on reputation and brand image.

Referral marketing

75% of users engage with a topic when they are most interested in it (source: Reuters). This is precisely the time for native ads. Because it usually doesn’t matter whether the content is branded or not.

To make this work, you create a real, emotional connection with the user through content that is tailored to the personality of the user/target group, through appealing layouts and designs, as well as videos and infographics.

Higher CTR

As seen in the disadvantages, it is difficult to measure the exact success of native ad campaigns. What is easy to understand, however, is the higher click-throughrate (CTR) compared to typical display ads.

Another example? Clark+Meyler’s native advertising campaign for GE (General Electric, USA), reached 5.1 million people and required 416,000 clickthroughs. That is a CTR of over 8 %. The comparison with traditional display ad CTRs is exciting. In 2000, these were still as high as 9%, but by 2012 it was only 0.2%. This is why they are usually measured in CPM (click per mille). These key figures are based on clicks and impressions.

Advertising expenditure and development in marketing

The more effective click rate for us is also directly related to the market key figures. How is online advertising currently developing?

Online advertising in Germany

Online advertising is growing in importance. The figures show this. In 2017, around 7.4 billion euros were generated with online advertising. In the same period, the figure for advertising in print media was EUR 8.7 billion. One year later (2018), it was already 7.9 billion (+ 500 million euros compared to the previous year; source: Federal Statistical Office).

Worldwide digital marketing

In 2021, online is expected to reach 52% of global advertising expenditure for the first time (source: Internet World). This is the general development of online advertising expenditure worldwide in the years 2014 to 2020, as well as a forecast up to the year 2024.

2014 – USD 146.62 billion
2016 – USD 191.87 billion
2018 – USD 283.35 billion
2020 – USD 332.84 billion
2022 – USD 441.12 billion*
2024 – USD 526.17 billion*

*Forecast from Statistia

Key figures USA: Share by sector

Native ads are not a new phenomenon, but they are becoming increasingly popular in companies. While many are still working on their Facebook account, some early adopters have been at it for some time. In the USA for many years.

Find more statistics at Statista

Spending on native ads will rise to around 41.1 billion dollars in 2019 (no exact figures available yet). This means that native ads already have a market share of 61% in the USA when it comes to digital display advertising (source: eMarketer).

Native Ads: Examples

In the following, I would like to introduce you to a few new features and give you some ideas on how you can place native ads.

Online Magazine: Content Marketing

Focus, Ntv, Spiegel, Vogue, Bravo, in all magazines you will find “Recommended articles”. These are the big players. If you want to play out native ads, you prefer to use such online portals with a large reach and reader loyalty or SEO power(search engine optimization). If you want to build up a really effective network, you should use such A online media and also use B online media (i.e. smaller ones, such as blogs). These in turn refer to the articles or content placements in the large online portals.

In this way, the 1st page on Google gradually fills up with positive recommendations.

After the best family vacation I’ve ever had, I really wanted to tell you about my camping trip to the North Sea. We set off with our new roof tent to discover the sea … I found in a roof tent comparison…

Podcasts: Audio example

The number of podcast listeners is increasing from month to month. Millions in this country now follow their favorite podcasts on Spotify, Deezer & Co. If you have ever listened to American podcasts, then you know that native ads in the episodes are quite “normal”.

After having my car repaired, I was finally back on the road with my sports car at the weekend. The garage wanted to rip me off, so I did it myself. Have you heard of XYcars.com? Two weeks ago I went to the garage and they wanted to charge me hundreds of dollars. Do you know what I did? I went to XYcars.com and ordered the parts myself, for half the price. The team at Auto Shop makes it so easy to find the right parts…

Mobile Ads

Traffic is changing. While 5 years ago we still had over 80%, 90% of visitors on the majority of our customer projects who came via desktop PC (whether Mac, Windows, Ubuntu & Co.), today it is often 80%, 90% who surf on mobile. The market share for native ads, the:

Are compatible with the habits of the users,
The technical status of the end devices,
As well as data transmission

are increasing in relevance. If you want to advertise, you have to think mobile today. However, native ads still hardly play a role here, with only 8% of online marketers relying on native ads last year. However, a large proportion of advertising budgets are spent on video ads.

Video Ads – 51%
Display Ads – 17%
In-app purchases – 10%
Other – 8%
Native Ads – 8%
Affiliates – 3%
Membership / Subscription – 3%

Find more statistics at Statista

Jobs: Native ads and performance marketing

Have you already gained experience with native ads? And are you looking for new challenges? Perfect! Support us and our clients in performance marketing. Find out more about us, vacancies and contact details for your application here:

Jobs

Native / Display Ads: Advertising in online media

Cases

Performance Marketing: Overview

Email marketing is part of the overall performance marketing strategy.

Agency, strategy for closing sales

Performance marketing agency – Performance marketing includes a mix of online marketing tools. We will introduce you to all areas and advantages step by step. You will get to know: Social media, email marketing, affiliates, display and native advertising, but also content marketing, search engine ads and, last but not least, search engine optimization. It all starts with the right strategy and a good performance marketing agency that knows its trade.

Performance Marketing

Native / Display Ads Agency

Your agency for native / display ads in online media 2026:

Creation and management of campaigns
Scaling: Targeted reach through advertisements
Experts for Social Ads / Google Ads and Native Ads
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Leads: email funnel and email marketing
Monitoring and optimization of all KPIs
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We will be happy to help you in a friendly and direct manner!

Native & Display Ads

Place ads with strong visuals, smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

CPC: This is how much a click costs – Statistics Google Ads EU comparison!

Laura — Thu, 07 May 2020 18:46:54 +0000

What does CPC mean? What is a good CPC? What is an average CPC? How much do you pay when a user clicks on the ad? After our large article on the topic in Google Ads, we receive a lot of questions about the topic “Costs of advertising on search engines”. Therefore, we want to give this single article again in detail on the cost systematics of paid coverage in search engines.

Country comparison, average CPC price in Europe

Super interesting is this new country comparison. Before we take a look at the statistics on the average CPC price in Europe, first of all the question, how do I calculate the CPC?

Factors for the price determination

The price of advertising (whether social media or search engine) is calculated based on supply and demand. The more users are relevant for a certain industry, the more expensive the price, the more competitors from a certain industry are active in a certain keyword or in a certain group, the more expensive the price. Conversely, keywords and target groups with less competition cost less.

There is no uniform average price for advertising on search engines. However, it is very interesting to take a look at the comparative figures, especially to the other European neighbouring countries.

An exact price can only be defined on a daily basis.

Country comparison and costs of CPC

It depends heavily on the industry, demand and competition. Some click prices can reach 12, 14 or even 16 Euros. In general, the average click price in Germany is 0.62 Euros.

CPC in Germany: 0.62 Euro

This comparison with the CPC price in other countries is very interesting. Here you can see the country comparison. Exactly the average cost per click (CPC) price for advertising in search engines 2018 (in US dollars).

Switzerland: 0.80 Euro CPC
Norway: 0.77 Euro CPC
UK: 0.71 Euro CPC
Sweden: 0.62 Euro CPC
Germany: 0.62 Euro CPC
Austria: 0.53 Euro CPC
Ireland: 0.49 Euro CPC
Belgium: 0.49 Euro CPC
Netherlands: 0.49 Euro CPC
Finland: 0.49 Euro CPC
Denmark: 0.49 Euro CPC
France: 0.46 Euro CPC
Spain: 0.31 Euro CPC
Italy: 0.29 Euro CPC
Poland: 0.17 Euro CPC

You can find more statistics at Statista

Price calculation: advertising space and competition

Here is an excerpt from our article on Google Ads, advertising on search engines.

Advertising rates are extremely individual, depending on the industry you are in with your company, who you want to reach and the competition you face in your particular field. Topics such as finance, holidays, hotels, real estate, … Accordingly, this requires smart concepts and strategies to get the necessary extra attention in the search engine and among the competition. To give you an insight into how much an ad costs on Google, we would like to give you a small insight into different areas and industries.

Here you can see the click price for certain search queries. But you can also see the difference in spelling. Briefly described: You book advertising spaces (individual keywords) with Google AdWords. The fewer advertising spaces are available, the higher the price. As you can see in the example “Buy a house Berlin” compared to “Buy a house Berlin” – 50% saved!

“Buy a house Berlin” with 9,900 searches per month is at 1.10€ / click
“Buying a house in Berlin” with 1,000 searches per month is at 1.19€ / click
“Berlin Haus kaufen” with 720 searches per month is only 0,55€ / click

Those who manage to reach 10,000 visitors a month themselves, can reach 120,000 visitors a year. 120,000 clicks that do not have to be financed by paid advertising. Accordingly, search engine optimization pays off extremely in the long run.

120.000 visitors per year at an average of 0,92€ / click = 110.400€ equivalent
Save money in the long run through SEO? This is how search engine optimization (SEO)

Facebook statistics: advertising, marketing, users, share price & infographics

Laura — Fri, 07 Feb 2020 18:44:57 +0000

Facebook – marketing, advertising, users, … what facts and figures are there about the largest social network in the world? At the beginning of the year, Facebook had 2.2 billion users worldwide. But if you look at the age structure you can see that the youth is migrating to alternatives like Instagram and TikTok. Facebook users are getting older, so they have more purchasing power. The structures within the world of social networks are changing. Our Facebook agency keeps you up to date!

Investments in Facebook & Social-Media-Advertising

Before we look at Facebook in numbers, here is a look at the share price. If you want to invest money in shares, you are thinking long-term (for your savers and investors), especially as a capital-strong fund. Do investors trust in the structure, work and future of Facebook? A share price says more than a thousand words:

At the beginning of 2020: US$ 182 per share
Increase 2019 / 2020: 37.87%

Social Media Marketing

Investments in social media advertising worldwide in the years 2007 to 2018 and forecast 2022.

2007: 512 million US dollars
2012: 6,274 million US dollars
2017: 50,215 million US dollars
2022: USD 123,070 million
Increase 2020 to 2022: 96,190 million US dollars to 123,070 million US dollars

Facebook sales 93% Mobile

Facebook revenues in the second quarter of 2019 increased by around USD 3.7 billion (+28 percent) compared to the same period last year.

Payments: $262 million
Mobile advertising: US$ 15,627 million (US$ 15.6 billion)
Advertising Desktop: 997 million US-$
Relation mobile / desktop: 6% (15.67 x performance)

Top Facebook pages by industry

B2B Company

Ranking of the most popular German B2B companies by number of Facebook fans in October 2019.

The current top 5 on Facebook of B2B companies:

Bayer AG with 2,809,470 (2.8 M)
IBM Career & Jobs with 1,919,930 (1.9 M)
Robert Bosch GmbH with 1,350,440 (1.35 M)
Ernst & Young Deutschland Career with 1,301,330 (1.3 M)
SAP AG with 1,099,490 (1 M)

Food brands

Most popular food brands according to the number of Facebook fans in Germany 2019.

The current Top 5 on Facebook of food brands:

McDonald’s (DE) with 2,400,000 (2.4 million) fans
Subway Germany with 967.000 (967 K) fans
Burger King Germany with 839.000 (839 K) fans
KFC (DE) with 663,000 (663 K) fans
Pizza Hut (DE) with 608,000 (608 K) fans

Hotels

Most popular hotels in Germany by number of Facebook fans in January 2019 (in 1,000).

The current Top 5 on Facebook of hotels:

Vita Hotel Westfalen Therme Spa & Wellness Resort with 654,000 (654 K) fans
Choice Hotels (DE) with 402,000 (402 K) fans
Radisson Blu (DE) with 347,000 (347 K) fans
Pampering Hotel Kristall with 225,000 (225 K) fans
Club La Santa Lanzarote with 146.000 (146 K) fans

Gastronomy

Most popular gastronomy brands in Germany by number of fans on Facebook in February 2018 (in 1,000).

The current Top 5 on Facebook of the gastronomy industry:

McDonald’s (DE) with 2,400,000 (2.4 million) fans
Subway Germany with 967.000 (967 K) fans
Burger King Germany with 839.000 (839 K) fans
KFC (DE) with 663,000 (663 K) fans
Pizza Hut (DE) with 608,000 (608 K) fans

Food brands

Most popular food brands according to the number of Facebook fans in Germany in May 2019 (in 1,000)

The current Top 5 on Facebook of food brands:

Knorr (DE) with 12,500,000 (12.5 million) fans
Simple Tasty with 2,700,000 (2.7 million) fans
Delicious with 2,400,000 (2.4 million) fans
Nutella (DE, AT, CH) with 2,100,000 (2.1 million) fans
Strongbow (DE) with 2,100,000 (2.1 million) fans

Universities

Most popular universities in Germany according to the number of Facebook fans in January 2020 (in 1,000)

The current top 5 on Facebook of universities:

TU Munich with 92,000 (92 K) fans
Ludwig-Maximilians-University Munich with 85.000 (85 K) fans
Goethe University Frankfurt with 82,000 (82 K) fans
RWTH Aachen University with 78,000 (78 K) fans
FernUniversität Hagen with 77,000 (77 K) fans

Sports clubs (US)

US sports clubs with the most Facebook fans in January 2019 (in 1,000)

The current top 5 on Facebook of US American sports clubs:

Los Angeles Lakers (NBA) with 21,520,000 (21.5 million) fans
Chicago Bulls (NBA) with 18,350,000 (18.3 million) fans
Miami Heat (NBA) with 15,730,000 (15.7 million) fans
Golden State Warriors (NBA) with 11,090,000 (11 million) fans
Boston Celtics (NBA) with 9,000,000 (9 million) fans

Facebook users and user data

Cambridge Analytica Scandal and Impact

Recently, the media reported that the personal data of 50 million Facebook users were used illegally by the company “Cambridge Analytica” in the last US election campaign. Which of the following statements apply to you?

Countries with the most mobile Facebook users

In these countries in particular, Facebook plays a major role in quantitative terms. The current top 10 countries with the most Facebook users:

USA with 123.1 million users
India with 101.5 million users
Indonesia with 62.6 million users
Brazil with 57.9 million users
Mexico with 30.9 million users
UK with 26.2 million users
Japan with 22.7 million users
Germany with 18.7 million users
France with 16.9 million users
Russia with 15.5 million users

Teenager exodus

Facebook is no longer hip with the youth. Directly after this infographics have a paragraph about “Facebook as a meeting place for senior citizens”. Important facts and figures for advertisers on Facebook. The youth can currently be reached via Instagram and TikTok.

De Trend was already apparent a few years ago, as can be seen here in an infographic from the last decade.

At least that’s what a survey on the number of Facebook users in the USA suggests. According to this, the number of active 13 to 17-year-olds has fallen by 3.3 million in the last three years, which is a minus of 25 percent.

Facebook as a senior meeting place?

Facebook is still recording rising user numbers, but the hip young social network of yesteryear is no longer so. Because the fastest growing target group is above all the over 50s, as the Statista chart shows.

TikTok: The new Instagram? Success of the app!

Laura — Thu, 06 Feb 2020 15:54:35 +0000

Our TikTok agency is currently getting a lot of momentum. Why? Because the TikTok social network is attracting more and more people. But what makes the app so special?

Tip: Our TikTok Agency

TikTok: The big success, where does it come from?

What makes the TikTok app so much better than Snapchat, especially popular with young people, Instagram with over a billion users and Facebook, the world’s largest social network with 2.2 billion users (as of 20/02). Why has TikTok grown so much in recent months? The principle is the same in its basic structure. Creator post content from their lives, from private moments (with friends, bedroom, etc.). However, on Facebook are the ‘old ones’, on Instagram are the ‘soon to be old ones’ and like every generation, they are looking for their own environment. So TikTok is slowly developing into its successor. The mix of networks is getting bigger and more differentiated.

It’s not really primarily about the music behind the app. At the beginning, when the app was still called Musically, it was 100% about music. The purely musical aspect is moving more and more into the background. But the generation would have looked for such a new environment, so it could have been Twitch, Likee, etc.

TikTok advertisement? Ads on TikTok switch

Why is TikTok especially interesting for companies? TikTok has very, very few creators but many viewers. Accordingly, the reach that can be achieved organically is very high. A best practice from our TikTok channel: We already have 5 videos with 500,000 views, one of them is already at 700,000 views. That would never be possible for an agency on Facebook, Instagram & Co.

Best Practice

Follower: 520
Videos over 500k: 5x
Successful video: 700k (after 6 days)

Statistics: TikTok users, download and influencer

More about influencers? We can advise you: Influencer Agency.

Ranking of the most popular TikTok accounts by number of followers worldwide in January 2020.

You can find more statistics at Statista

Number of TikTok downloads from the Apple App Store worldwide from January 2017 to January 2020

You can find more statistics at Statista

TikTok downloads worldwide: #1 India, #2 USA

Tip: Our TikTok agency

Instagram Stars 2020: The biggest influencers on Insta

Laura — Tue, 04 Feb 2020 10:54:50 +0000

Instagram is more popular today than ever before. Who are the absolute top stars on Instagram at the start of 2020? Cristiano Ronaldo, Ariana Grande, Selena Gomez, Kim Kardashian, Kylie Jenner – who is at the top this year? We have the latest numbers & facts for you. More about Instagram? Read all about our Instagram Agency.

Top Instagram Channels 2020

Today we have for the first time in the new year current data for you! Not much has changed in the ranking compared to 2019, 2018. Ariana Grande (173.71 million), The Rock (170.62 million), Kim Kardashian West (159.05 million) & Co. still belong to the top 10. However, there are also changes, Cristiano Ronaldo (201.37 million) has fought his way up and is now number 2. At the end of the list also two football stars: Leo Messi with 142.26 followers and Neymar Jr. with 132.96 million followers. Besides the new stars in the top 10, a few have been kicked out, like Taylor Swift.

Comparison values 2016 / 2020

Growth has also been impressive over the last 2 years. Here a small comparison to the first check 2016:

Beyonce (singer) – 39.87 million to now 139.99 million
Kim Kardashian (TV celebrity) – 39.02 million to now 159.05 million
Ariana Grande – 37.74 million to now 173.71 million

Known? Instagram has over 1 billion users

Instagram is becoming more and more important. Instagram now unites over 1.1 billion (as of 02/20) users around the world. Compared to Facebook with over 2.49 billion users (as of 02/20), the world’s number one social network, Instagram already has 44% of Facebook’s reach potential. So Instagram is no longer an insider tip, most people already have an account here.

Instagram – 44% of the reach potential of Facebook

Table: The Top Channels on Instagram

Here you can see the current ranking of the most popular Instagram accounts by number of followers worldwide in February 2020.

Instagram – 331.35 million
Cristiano Ronaldo – 201.37 million
Ariana Grande – 173.71
Therock – 170.62
Selena Gomez – 167.67
Kylie – 160.82
Kim Kardashian West – 159.05
Leo Messi – 142.26
Beyonce – 139.99
Neymar Jr. – 132.96

You can find more statistics at Statista

Read here everything about our Instagram Agency.

Top Stars

Cristiano Ronaldo

Ariana Grande

The Rock

Selena Gomez

Kylie Jenner

Kim Kardashian West

Leo Messi

Beyonce

Neymar Jr.

Social Media Statistics: Current users & user numbers

Laura — Fri, 16 Aug 2019 13:50:33 +0000

Social Media Statistics: Current users & user numbers – Which factors and numbers are the basis for social media marketing? Between all the hundreds or even thousands of factors to consider, from different regions, cities, countries to different age groups to different interests people can have. We’d like to take you away for a few thoughts and present some basics to give you a little insight into the work of a social media manager. Social Media Management from the ground up, deals with building channels and communities. First the different KPIs are defined, these are the values to achieve (goals), in a social media campaign. No matter whether the campaign is successful through organic traffic, e.g. through bloggers or influencers, or through investment in advertising.

Statistics: Use and behaviour

Social media is becoming more and more complex. Instead of simple forums there are today social commerce, Advertising with Targeting and Lookalike Audience, in addition different networks like Facebook, Instagram, Youtube, Twitter, LinkedIn in addition, Messenger services like Whatsapp and Snapchat. Let’s bring light into the darkness! What do users do, how do they behave and how do social networks develop?

Tip! Also interesting: The emergence of social networks.

Purchases by product groups

Users make the most frequent purchases for the following products.

Heavy users: 3 hours a day on social networks:

Clothing, accessories: 58%
Books: 38%
Films, Cinema: 31%
Furnishings, accessories: 28%
Flight tickets: 28%
Health, Beauty: 28%
Apps: 28%
Games, toys: 27%
Travel (without flights): 25%
Music: 23%

Light User: Approximately one hour daily in social networks:

Clothing, Accessories: 48%
Books: 39%
Flight tickets: 33%
Travel (without flights): 30%
Furnishings, Accessories: 23%
Films, Cinema: 21%
Health, beauty: 20%
Toys, games: 20%
Apps: 18%
Music: 17%

Statistics Online purchases

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Heatmap: Google Search

Number 1 is everything! Whether Google search or search results through the Youtube algorithm.

Statistics: Mobile use

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of use

USA 2016

source: global web index

Statistics: Users and number of users

Facebook

Facebook will soon bring together 25% of the world’s population. In Germany even well over 50% of the population. How can you set up your Facebook channel and how can you address your fans? Answers can be found in our Facebook Agency.

Usage
Source: Facebook Company Info & Mark Zuckerberg

26 million users in Germany
Worldwide 1.9 billion users
1 billion uses the FB Messenger
Target group: all age groups (14 – 65+)
60 % of users access the site up to 8 times a day
1.6 billion Likes a day (2014)
60 million pictures and photos (2014)

recommendations

Channel Designs for cover picture and profile picture<
Corporate design for FB and all other social networks
Templates for postings, photos and VIdeos<
For themes, products and special events (like "Black Friday", "Christmas", etc.)
Retargeting
Photos
No hashtags > direct links to the shop
Facebook tabs and functions such as Youtube integrate (later also content and shop possible), the contents are directly accessible via FB
Posting Frequency<
We post 3-5x week current content, also foreign content, if appropriate.
Sales tricks<
Artificial shortage? Sale! Last pieces in stock! Only today!

Youtube

Youtube and video marketing create extremely high involvement, as the videos are consumed over a long period of time instead of just a few seconds. Develop your concept with our Youtube agency.

Use
2016

8 million users in Germany
Target group: 10 – 60 years
92% of all adolescents and 70% of 30-44 year olds, are regularly on Youtube

referral

Advertising spots
Influencer Marketing
Tips and recommendations from employees
Backstage at the shooting, etc.
Presentation of companies and tradition
Craft, production, technical details and quality

Instagram

How do you reach people on Instagram? Take advantage of the expertise and experience of our Instagram Agency.

Use
source: Instagram Business

9.8 million users in Germany
Worldwide 600 million users
1 million Advertisers
Target group: 16 – 29 years
83% of users are under 35, 60% under 25
36% of all Germans between 16-29 are registered
4.3 billion Likes a day
98 million images

referral

Reach new target groups<
Instagram enables us to reach a much wider range of target groups than Facebook.
We post daily to Instagram, 1-2x
Trend Keywords
Planned content
Connection with other channels
Software

utilisation

3 million users in Germany
100 million users worldwide
Target group: 16 – 34 years, 80% female users

referral

Link assembly<
Shopping Backlinks for Styles
Inspiration (for equipment and similar fields)

Twitter

Find out more about Twitter here: Twitter Agency.

Use
Source: Twitter Company

12 million users in Germany, only 3-5 million users have an account
321 million active users worldwide
Target group: 25 – 44 years
500 million tweets daily
80% use Twitter mobile

referral

Easy + Fast handling and advance planning<
relatively little work like Pinterest, we take directly with
Source for media and journalists

Snapchat

utilisation
Source: Snap me if you can

9 million users in Germany
100 million users worldwide
6 billion snaps are available every day

Snack Content Production for High Interaction Rates

Content is produced so easily and quickly

Regular Stock Shooting
Own, fresh image material for social media + short e video clips
Team: Photographer, 1/2 Model/s, Visa, On Location (Stores) and Studio in Mix
Content in simple form<
Example: Instagram, photo from bed in the morning, with newspaper and cafe. The newspaper shows design ideas for your own garden. Keyword: Influencer.

Worldwide: Social Media and Future

Use of media worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is online. This creates great new opportunities for companies in online marketing.

Of course, the use is distributed differently all over the world. America and Europe are far ahead in digital networking.

Media usage times

January 2017

Source © We Are Social / Hoot Suite / global web index

They used to say, “You watch too much TV!” Today we watch screens 4 times as often. We spend a total of 9.5 hours in front of terminals. In the morning at breakfast, in the subway, then at work, later with friends and also falling asleep. Now there are also smartwatches, the constant presence of small monitors on one’s own body.

We spend almost 5 hours on average on the PC
More than one hour on smartphone
We chat about one hour a day
To this must be added 2.5 hours in front of the television

Use by age groups: Social Media Report 2016 / Nielsen

This is supplemented by a study by Nielsen, which looks at the total weekly usage time of the media in 2016. The users were divided into 3 groups.

18-34 years (Millennials)
35-49 years (Generation X)
Over 50 years (Baby Boomers)

The result was astonishing, even for us as an agency. Speaking to the New York Times, Sean Casey, president of Nielsen Social, said he was surprised by the results: “Social media and millennials have been like synonyms so far. But he realizes that the smartphone has also become a matter of course for his age group, Generation X.”

35-49 years: 31 hours 40 minutes, 7 hours of which in social networks
18-34 years: 26 hours 49 minutes, 6.5 hours of which in social media
50 years: 20 hours 22 minutes, 4 hours of which in social media
Average 25 hours (7 minutes) each week and of which 5.5 hours on social networks

Interaction and user activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Mobile is interacted almost as often as on a classic PC / notebook.

Platforms / DE

January 2017

Social networks and messengers in Germany
# Messenger, Chat App, Voip #

Youtube: 69%
Facebook: 61%
Whatsapp*: 55%
Facebook Messenger*: 39%
Instagram: 21%
Google+: 20%
Twitter: 19%
Skype*: 19%
Pinterest: 16%
LinkedIn: 10%
Snapchat*: 10%
Tumblr: 8%

Mobile activities

January 2017

Activities Mobile in Germany

Videos: 73%
Messenger, Communication: 56%
Card Services: 44%
Gaming: 34%
Banking transactions: 27%

E-Commerce

January 2017

Relevant figures in e-commerce

81% visited shops also online
77% are looking for products to buy them
72% bought digital
64% of them on the desktop, 26% also Mobile

Heavy User / Light User

USA 2016

Digital selling volume

USA 2016

How are the expenses distributed between the individual user groups?

Over 50% of online users have spent more than $500 on digital purchases.
20% even more than 1.000 $
Light users are more willing to buy than heavy users (retargeting)

Purchases by product groups

USA 2016

Users make the most frequent purchases for the following products.

Heavy User: 3 hours daily in social networks

Clothing, accessories: 58%
Books: 38%
Films, Cinema: 31%
Furnishings, accessories: 28%
Flight tickets: 28%
Health, Beauty: 28%
Apps: 28%
Games, toys: 27%
Travel (without flights): 25%
Music: 23%

Light User: About one hour daily in social networks

Clothing, Accessories: 48%
Books: 39%
Flight tickets: 33%
Travel (without flights): 30%
Furnishings, Accessories: 23%
Films, Cinema: 21%
Health, beauty: 20%
Toys, games: 20%
Apps: 18%
Music: 17%

Interaction after days

USA 2016

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Use Mobile

USA 2016

This is what users do (mobile):

Change of use

USA 2016

Source: global web index

How to gain range?

Anyone who is not a music star or 17-year-old fashion blogger by chance must think about other methods and strategies. Advertisements play a large, central role in social media networks. Advertising is extremely targeted and reaches the desired target group. Female, interested in fashion, 20-25 years old and from Berlin / Hamburg? No problem. The methods are manifold. Modern methods such as pixels, which are embedded in websites and online shops, can be used to advertise your own visitors, even strangers who are most likely to match our brand (‘look-a-like audience’). More about targeting of target groups can be found on the page about our Facebook Marketing Agency.

Of course it also needs the right media production, no matter if it is the graphic design or video material – we are your contact! Now let’s take a look at Social Media Marketing and its basics with different studies and statistics, which prove how successful Social Media Management is nowadays in the Online Marketing Mix.

We see these points as relevant

Reaching target groups > Network expansion<
Target groups are on different social networks. The further we spread our content, the more comprehensively we reach all target groups. Postings Frequency > Binding
Snack Content > Photo / Video Production<
Therefore we produce small videos for the online shop Shooting! We then use these for the advertisements + Insta/Youtube.
Communication Management > Questions & Answers<
For communication (e.g. messages on FB), a competent specialist should ideally be available in the office. Connect employees and customers quickly and effectively. Customer satisfaction, quality, stores, recommendation.
Retargeting > Advertising<
We install the retargeting code asap in the shop, then we collect user information directly. Then the first ads start. Through adspend, we reach significantly more people than through a simple, organic structure. Therefore we recommend the monthly investment in ads for the specially produced content. Retargeting > Advertising > Increase in sales > Reinvestment
Linkaufbau > Trend Blog<
User loyalty is greater. The content can also be posted on Facebook and thus attract new users to the shop. Reach and upsells. The content can also be used further, for example a well-done video tutorial in text form.

Consulting and Management

Social Media Keynote Speaker
Social Media Marketing Concept
Content strategy and planning, basis: target group analysis
Multi-channel management and channel setup
Campaigns, channel and fanpage design
Facebook Ads (partner agency)
PR and the public (communication concept)
Design Workshops
…

Organic reach – Facebook, Instagram, YouTube and Virality

Laura — Wed, 05 Jun 2019 07:00:56 +0000

Organic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it is of course even more difficult, because here the human component and the direct reference are missing. That’s why social media postings have to be correspondingly emotional, creative, but also optimized in sales. Finding the right mix here, between added value for the user and sales figures for the company, is the great challenge social media managers face in everyday life at all times. Today we take a very detailed look at the topic of organic reach, content, virality and of course at the individual social networks such as Facebook, Instagram, TikTok and YouTube.

Facebook, Instagram, YouTube and Virality

Range, so-called impressions, are digital gold. Comparable to the popular shopping street in the city centre, it is also important to be at the top in the marketplaces of the digital world. From search engine optimization to Google bit to analysis and optimization of your own social media channels. Social networks, in particular, are the key to opinion today. New trends, evaluations, reviews, but also Shitstorms, here the big topics of the future are forged. The better your placement, the more you can help shape the pool of ideas. This is not only about active setting of topics, but of course also about influencing new fashions. This is not about the fashion industry, but about fashion in a broader sense. Trends!

Are there any discount promotions or vouchers?
What new products will be launched soon?
What do the others say, are there reviews?

In order to be able to have an active weight in opinion, a certain performance is needed. Performance in social media means marketing, reach. The more range, the better! The bigger the community, the better! Because the bigger your community is, the less money you have to make available for the media budget and to place advertisements. If the own Community consists of for example 10,000 fans, one can reach over night 500 to 1,000 humans, without that are to be steered from advertising budget, without special production planning, with a simple photo . If this image goes virally, classic word-of-mouth propaganda, then the reach may even increase.

This is also where one of the most frequently asked questions is answered. Is there a difference between impressions and range? Both terms are the same statement. Range of coverage is the general term for all sightings. An impression is a single sighting and thus the word for the quantity. In a meeting with the customer one would say, “we have achieved a range of 7.2 million impressions!

Tip! Regular postings and interaction

If you want to increase your own reach, you should first make use of regular postings and regular interaction. Because organic reach grows out of your own community, the more people recommend your project, the better! Virality.

Our tip for building community and increasing reach, regular posting! On Facebook and Instagram, you should publish content three to seven times a week. If you have over seven postings a week, you can either expand to twice a day to reach 14 postings a week, or post additional stories. But don’t worry, if you’re at the beginning, an absolute 3 or 4 postings a week will do. On YouTube you should publish new videos at least once a week. Best with a fixed time, e.g. on Friday at 18.00 or on Sunday at 11.00. These are the most important tips we can give you to extend your reach. Then, of course, there are many other social networks that are used by very few companies. These include platforms such as LinkedIn, Twitter or TikTok. TikTok’s relevance is clearly rising steeply, as young people in particular are very active here. The target group of the future!

Our second tip for community building, permanent interaction. When we are on the road as social media consultants in companies, we very often see that comments are left out, inquiries are not answered, reviews, what is that anyway? In fact, the issue is neglected by many and communities are often kept small accordingly. Even in very large companies, with over 1,000 employees, they often have 572 Facebook fans. Is that even possible?

Imagine a person taking an extra minute or two to send you a request. If you were at the point of sale, i.e. directly at the point of sale in the city centre, or in the industrial estate, would you reject a customer who takes two minutes for you and your product, or your brand? You would greet him kindly and ask if you could be of assistance. That’s exactly what you should do digitally! That’s why our second tip is to respond to likes and comments of your community. If it’s just a simple “heart,” or a “thank you for being there!”

Follower calculation: strategic perspective

Those who consider these two basic tips for social media marketing will gradually notice more and more successes. Always consider this formula if you do not have immediate success!

You have ten fans, you recommend two of them to friends, they become fans of you.

Every week you recommend Follower because of your good work, since you are diligent, the recommendation rate consistently remains at 20%, which also become followers of your channel:

Week 1: 12 followers
Week 14: 128 followers
Week 30: 2,373 followers
Week 60: 563,475 followers

In this theoretical model, after a little over a year, you would have already achieved more than half a million followers. Sounds good, doesn’t it? Therefore, always see the long-term perspective and value your first 10, 100 and 1,000 followers accordingly.

Of course, the world is not perfect and half a million followers crack, not feasible for every company. Overall, however, it shows how one’s own social media channel can develop strategically as a very important source in terms of organic reach. There are examples of best practice.

Organic range, a very complex subject. If you have mastered the basics, you can always improve specifically, especially in the use of videos instead of simple photos. If photos can express more than a thousand words, what does a whole video say? A lot! So let’s take a look at organic reach and video marketing.

Videos and organic range

Video marketing has become extremely important thanks to the high data transfer rates that exist today through the 4G and 5G network. Meanwhile, 4K Ultra HD videos can easily be streamed with the smartphone in the city center. Accordingly, the content can become longer and the images more detailed. But not only the network technology is decisive, of course also the performance of the individual end devices. Smartphones today are small computers with processor power that makes a lot possible. Of course you can also watch high-resolution videos. Accordingly, social networks also prefer to play video content. You can take advantage of this in social media marketing. Because video content is perceived much more intensively by users, the messages are of course also placed much deeper in the memory.

The high art of video marketing lies in packaging content as simply as possible. This requires structure, but also compression. While image films, printed brochures, which provide information page by page and at the same time offer a lot of space, in social networks one usually only has a moment to convince the user of oneself.

How do you produce a video that catches the user’s attention in the first three seconds?

Social media marketing is mainly about constant entertainment. Social media is used by people to distract themselves, to chat, or to experience and discover new things, such as new trends. Accordingly, the content must be prepared so that it reaches the target group.

When it comes to video marketing, we speak of advertising content. This does not necessarily mean that the video is a commercial, but in the end it is always about getting the user to do something. Either the brand should please, the user should share the video, or I like the press. Perhaps the user should also click on the link to go directly to the online shop, or become aware of the registration form for the newsletter and subscribe to it. For YouTube, Facebook and Instagram this means 10 to a maximum of 30 seconds of video material, fast cuts and text insertions, as the videos on the social media apps are usually played silently until the user actively decides to turn on the sound. When we talk about YouTube on this point, it’s of course about advertisements that are specifically faded in in advance by other videos. Here also a tip in video marketing. Many companies use advertising on Facebook, Instagram and YouTube, it turns out more and more to a lucrative business. Here you can switch to the contents of your competitors in a targeted way. Very practical, because customers often inform themselves on social networks before buying, and of course very much on YouTube. Here are thousands of free videos, tests and comparisons on each topic, with detailed explanations.

Payed Range vs. Organic Range?

Buy organic range? What is the difference between paid range and organic range? Does it make a difference if I buy my range? The question has two different results:

How fast do you want to build up reach?
Do you have the financial means?

To the question, how quickly do you want to build reach? If you are counting on organic coverage, then you have to make long-term calculations. As you have seen from our example before, the number of fans increases exponentially as the number of referrals increases the more fans you have. If theoretically 30% regularly, i.e. once a month, talk about your brand with friends, then that’s about 30 people with 100 fans, later 3,000 people with 10,000. However, if your goal is to need 3,000 people to actively talk about you right from the start, then paid coverage through advertisements and media budget is recommended. This allows you to build up a certain range quickly and in a targeted manner.

To the question, do you have the financial means? Paid range always costs money. Accordingly, you need an active fan page, an online shop, or extra landing pages. In addition to Social Media Management, Advertisement Management is also available. Therefore, the financial possibilities are a decisive factor for the question of organic or paid reach? With 10 € advertising budget per day, you don’t really achieve much. Every company that wants to be active should provide at least a four-digit amount each month. In addition, the campaign will be set up and social media marketing will take place. After all, the views that are bought at a high price also have to convert. If, for example, you advertise your social media channel, but do not actively manage it yourself, many investments will be lost. And indeed, in everyday life it often happens that companies spend a lot of money on advertisements but don’t spend a cent on community maintenance. The result is a high reach, but little conversion.

Combine Organic and Paid Range

It becomes even more effective when both aspects are combined. Organic reach comes from good community management, growth can be driven by advertisements, after all, they are still real people and real people, they only become aware of you through your digital flyer.

If you have a dedicated and motivated social media manager in your own team, we recommend that you work like the professionals right from the start. Both areas belong closely together. By paid range you increase the impressions.

The next time you post, you can reach these people without a media budget, free of charge, so to speak. The bigger your community is, the more people you can reach for free. Once the critical quantity has been exceeded, the chance of virality also increases. Because when 1,000 or 2,000 people find out about our new product overnight, it will be the subject of conversation, without an advertisement, of its own accord. The best recommendation marketing.

Software and automation

Our last tip, social media software! In our Social Media Blog you will find various articles on how to increase interaction on your own channel. Interaction ultimately means attention and thus again your big goal, organic reach. Social media software can replace much of the human work of the social media manager with programs such as licking photos and videos. Filters will precisely define everything to target groups that match your brand or product. Not only Likes, also comments can be scattered by software. It gets even better, even your postings can be planned in advance so that you take care of the editorial plan and content production once a month, and then the software automatically posts your selected photos and videos every day. Interaction despite holidays, holidays or weekends.

18+1 Social Media Marketing Tool: Software für Facebook, Youtube, Instagram + Online Kurse

Media usage in social networks: the most important marketing studies for 2017

Laura — Tue, 27 Jun 2017 12:59:52 +0000

The use of media in social networks is an interesting topic for customers in the consultation. Which networks are actively used? What posting periods are important? What is the potential of online trading at all? In order to answer these questions in advance, we explain step by step what social media marketing is all about
arrives. By the way: If you would like to book us as a speaker for your next employee training or the next online marketing congress as a speaker, read more about Social Media Speaker.

Development of on-line use in Germany 1997 to 2016
Media usage times
Interaction and activities
Platforms in Germany
Mobile activities
E-Commerce & Social Commerce
Heavy User / Light User
Digital sales volume
Purchases by department
Interaction after days
Use Mobile
Change of Media Usage in Social Networks

Development of on-line use in Germany 1997 to 2016

The study is only for people aged 14 and over. This means that many young users, whose rate is probably even higher.

Based on the figures for 2009, the number of persons employed in Germany is as follows: 14 years in Germany (2009: n = 1 806, 2006: n = 1 820, 2003: n = 1 955, 2000: n = 3 514, 1997: n = 15 431). From 2010: German-speaking population aged 14 or over (2016: n = 1 508, 2015: n = 1 800, 2014: n = 1 814, 2013: n = 1 800, 2012: n = 1 800, 2011: n = 1 800, 2010: n = 1 804).

* Change of the basic population (increase in “Germans 14 years and older”: 1%).

Does growth continue? Yes!

Today, 83.8% of those aged 14 years and older, 56.1 million
10 years ago, 59.5%, 38.6 million
20 years ago 6.5%, 4.1 million
Jump 2015, 2016 with 3.4%

Social Media Grundlagen für Facebook, Youtube, Instagram & Co.

Here you can find all Social Media Marketing Tutorials.

Media usage worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is now online. This creates great new opportunities for companies in online marketing.

In doing so, the use worldwide is distributed differently. America and Europe are far ahead in digital networking.

Media usage times

January 2017

You used to say, “You look too much TV!” Today we see 4x as often on screens. Overall, we spend 9.5 hours before terminals. In the morning at breakfast, in the subway, then at work, later with friends and also asleep. Now also smartwatches, permanent presence of small monitors on their own body.

Almost 5 hours we spend on average on the PC
More than an hour on the smartphone
We chat about an hour a day
In addition there are 2.5 hours before the TV
Use by age group: Social Media Report 2016 / Nielsen

In addition, a study by Nielsen, which in 2016 considers the weekly total use time of the media. Users were divided into 3 groups.

18-34 years (Millennials)
35-49 years (Generation X)
Over 50 years (Baby Boomers)

The result was already amazing, also for us as an agency. Compared to the New York Times, Sean Casey, President of Nielsen Social, said he was surprised by the results: “Social media and Millennials have been synonymous as synonymous. But he also notes that the smartphone has become self-evident for his age group, Generation X. ”

35-49 years: 31 hours 40 minutes, of which 7 hours in Social Networks
18-34 years: 26 hours 49 minutes, of which 6.5 hours in social media
50 years: 20 hours 22 minutes, of which 4 hours in social media
An average of 25 hours (7 minutes) every week and 5.5 hours on social networks

Interaction and activities of users

January 2017

Mobile is almost as often interacted as on the classic PC / notebook.

Platforms / DE

January 2017

Social Networks and Messenger in Germany
* Messenger, Chat app, Voip

Youtube: 69%
Facebook: 61%
Whatsapp *: 55%
Facebook Messenger *: 39%
Instagram: 21%
Google+: 20%
Twitter: 19%
Skype *: 19%
Pinterest: 16%
LinkedIn: 10%
Snapchat *: 10%
Tumblr: 8%
Mobile activities

January 2017

Activities Mobile in Germany

Videos: 73%
Messenger, Communication: 56%
Card Services: 44%
Gaming: 34%
Bank transactions: 27%
E-Commerce

January 2017

Relevant figures in e-commerce

81% visited shops online
77% look for products to buy them
72% bought digital
64% of them on the desktop, 26% also mobile
Heavy User / Light User

USA 2016

Digital sales volume

USA 2016

How are the expenditures distributed between the different beneficiary groups?

Over 50% of online users have spent more than $ 500 on digital purchases.
20% even more than $ 1,000
Light users are buyers as heavy users (retargeting)

Purchases by department

USA 2016

The most frequent purchases are made by users for the following products.

Heavy User: 3 hours daily on social networks

Clothing, Accessories: 58%
Books: 38%
Movies, Cinema: 31%
Furnishings, Accessories: 28%
Flight tickets: 28%
Health, beauty: 28%
Apps: 28%
Games, Toys: 27%
Travel (without flights): 25%
Music: 23%
Light User: Circa an hour daily in Social Networks
Clothing, Accessories: 48%
Books: 39%
Flight tickets: 33%
Travel (without flights): 30%
Furnishings, Accessories: 23%
Movies, Cinema: 21%
Health, beauty: 20%
Toys, games: 20%
Apps: 18%
Music: 17%
Interaction after days

USA 2016

Nutzung Mobile

USA 2016

User (mobile):

Change of usage

USA 2016

Source: global web index

Social Media Agency Recommendations: Help for your channel

We see these points as relevant to your social media marketing:

Network expansion> reach target groups<
Target groups are on different social networks. The more we spread our content, the more holistic we reach all target groups. Postings Frequency> Binding
Snack Content> Photo / Videoproduction<
For this we produce small videos at the Onlineshop! We then use it for the advertisements + Insta / Youtube.
Communication Management> Questions & Answers<
For the communication (eg news on FB) should ideally have a competent specialist in the office. Quickly and effectively connect employees and customers. Customer Satisfaction, Quality, Stores, Recommendation.
Retargeting> Advertising<
The retargeting code we install asap in the shop, then we collect user information directly. Then start the first ads. Through Adspend, we reach significantly more people than by simple, organic construction. Therefore, we recommend the monthly investment in ads for the extra-produced content. Retargeting> Advertising> Sales promotion> Reinvestment
Link Building> Trend Blog<
The user connection is larger. The content can also be post on Facebook and bring new users to the shop. Range and upsells. For this purpose, the content can be further exploited, for example a well-made video tutorial in text form.