Marketing Agency China: Made in Germany

Quality, Made in Germany. But how do you make this worldwide, unique brand promise known as a company in China? As a marketing agency, we have focused early on the Chinese market and are, not only for the typical marketing strategies contact, but also and especially, for new, digital media. As one of the few agencies, we place advertisements on TikTok (Douyin in China) in the Chinese market. From building digital sales structures, to gaining reach, read more, first insights about marketing in China here!

Communicating quality: Channels, Messages in the Giant Kingdom

Owner, Stephan M. Czaja

Products and ideas that are Made in Germany have one of the strongest seals of quality that exist in this world. The largest market in this world, however, is for many still a book with seven seals. With over a billion potential contacts, the biggest problem, or the biggest question for companies that want to build customers in China:

How does marketing work in China?

Cities like Chongqing, Shanghai, Beijing, Guangzhou, Shenzhen, Wuhan and Tianjin alone have more inhabitants than the largest German cities together. The city of Chongping alone, seen immediately in the example, offers a reach of 31 million people. That’s 9x as many as Berlin, 21x Munich or 31x Cologne – in one, single city.

China as a whole, has a market volume of 16.5 trillion US dollars, 16,480 billion US dollars to be exact, rising for decades. Of that, about 2,077 billion goes to imports only, a full 2 trillion. By 2050, i.e. in 30 years, the population in China will be + 9.4 years older on average, from 38.4 years at present to 47.6 years. Valuable metrics that make the Chinese population one to target when it comes to global competition, in almost every industry: Automotive, Solar, Financial Products, Real Estate in China, Medical, etc.

• Purchasing power: 16,500 billion
• Imports: 2,077 billion
• Population: 1.393 billion
• Annual income / capita: $ 11,841

That is, even ultra local marketing, in just one city manages to reach millions of contacts. An enormous potential, from which some German companies want to profit and increasingly more. You have questions, ideas or already a concrete project in planning and are looking for support and solutions? Get in touch with our contact persons for China.

• Contact

After the facts and figures about China, we also give an insight into the work of our marketing agency, with a focus on digital media and performance marketing, including social media marketing, native advertising and search engine advertising. Here already once briefly, presented in advance.

How do we work as a marketing agency?

Marketing: 3-point strategy from One

3-point strategy, what does that mean? Firstly, advertising (new people), in the second step advertising on keywords (interested / searching people) and for interested people referral marketing (checking people).

• Advertising (new people)
• Advertising on keywords (interested / searching persons)
• Referral marketing (reviewing persons)

The goal is to reach all potential buyers. How do we achieve this goal for our customers? We rely in particular on digital marketing:

• Social Media – Content Marketing & Advertising
• Search engines – Advertising on keywords
• Blogs, magazines and online portals – recommendation marketing

As described before, China has real mega cities. So if you advertise “only” residents of Chongping, you already have an audience of 31 million people. That is 9x Berlin, 21x Munich or 31x Cologne – in one city.

View of Chongping: Mega City

Chongping alone has 31.02 million inhabitants, the largest city in China, ahead of Shanghai and Beijing. However, also distributed over an area of 82,300 km². For comparison, Berlin has only 3.76 million inhabitants (12%), but also only an area of 891.8 km² (1%).

So when looking at China, we are talking about completely different “area scales”. For a small, first impression, here is a look at the region around the city.

The dimensions of the city you can imagine, when looking from Chaotiamen Square. Skyscrapers as far as the eye can see. There is not “only” a quarter, in which is built high, here everything is a little bigger. A view of the metropolis of millions from Chaotiamen Square:

The large amount of people leads the government to be significantly more restrictive in many aspects than “Western” countries. From a media point of view, China is therefore very different from the rest of the world. You can see that quickly by looking at the social networks used.

How many social networks from China do you know?

Ranking of the most popular social networks

If you look at the top 10 networks and messengers, you’ll actually find only 1 “western” network, LinkedIn to be precise, from America. Here you can see the latest ranking of the most popular social networks and messengers, according to the share of users in China.

Addendum – Not yet in the statistics is TikTok, which began its triumphal march, especially in 2020. It is estimated that 57% of TikTok / Douyin (which is the name of the app here), are based in China. Also not included in this statistic were QZone, Toutiao and Zhihu.

We would therefore like to add to this:

• TikTok (Douyin)
• QZone
• Toutiao
• Zhihu

In addition, the networks and messengers, according to survey of statistics (3rd quarter 2019):

1. WeChat – 78%
2. Sina Weibo – 56%
3. Baidu Tieba – 50%
4. Xiaohongshu – 39 %
5. Tencent Weibo – 36%
6. Kuaishou – 32%
7. Douban – 23%
8. Douyu – 20%
9. LinkedIn – 20%
10. Meitu – 15%
11. Meipai – 13%
12. Skype – 12%
13. Yizhibo – 10%
14. Huya – 9%
15. Yammer – 8%

WeChat, Sina Weibo, Baidu Tieba, Xiaohongshu and Tencent Weibo – All names that companies and marketers still have to get used to if they want to be active in the Chinese market.

Purchasing Power: Selling in China

Even if the per capita income is not exactly the same, nearly 1.4 billion residents are looking for new products, brands, ideas and ways to spend or even invest their money. More precisely, 1.393 billion, with an average income of 82,413 yuan a year, equivalent to around 11,841 US dollars. This already gives a purchasing power of 16,480,583,000,000 US dollars, or 16 trillion US dollars, or 16,480 billion.

16.5 trillion US dollars purchasing power / year

People, like everywhere else on the planet, are investing in goods that no longer just satisfy basic needs. From French wine and Swiss watches to German-made automobiles. Due to the increasing prosperity in China, the needs and desires of consumers are rising. An excellent time for German companies.

USA vs China: Largest economy

China has already overtaken the US as the world’s largest economy! So was at least speculated, as seen here in the infographic. However, that was still too optimistic thought because, still the US is the largest economy in the world, as seen in a moment.

Forecast (10 years ago) did not happen!

According to the latest IMF forecast from 2020, the US will remain the leading economy in 2026. Seen here, in the top 10 countries, with the largest gross domestic product (GDP) from 2019 to 2026 (in billions of US dollars). First a look at the current year, then the forecast for 2023 to 2026.

Source: Statista.

Growth in comparison: Current

Growth forecast (IMF): 2026

Population and GDP development: forecasts 2026

Not only is China one of the big players, the country continues to grow, as seen here, in total population from 1980 to 2018 and projections to 2026, with the population approaching one and a half billion by 2026.

• 2025 – 1,417 billion +0.9 %
• 2020 – 1,404 billion +2.18 %
• 2015 – 1,374 billion + 2.53 %
• 2010 – 1,340 billion + 5.76 %
• 2000 – 1,267 billion + 10.84%
• 1990 – 1,143 billion
• 1980 – 987.05 m
• …

More and more inhabitants are earning more and more money. Since 2006/2008, the gross domestic product has been rising almost inexorably. Since statistics are worth a thousand words, here is the gross domestic product (GDP) in current prices, from 1980 to 2019 and forecasts, again with forecast to 2026 (in billions of US dollars).

• 2025 – $23,029 billion + 54.97 %
• 2020 – $14,860 billion + 33.71%.
• 2015 – $11,113 billion + 84.20%
• 2010 – $ 6,033 billion + 163.44 %
• 2005 – $ 2,290 billion + 90.04 %
• 2000 – $1,205 billion
• 1990 – $396 billion
• 1980 – $303 billion
• …

Here you can see once again the real growth of the gross domestic product (GDP) from 1980 to 2019 and forecasts to 2026 (compared to the previous year) visualized.

What does that mean per person? If you divide the GDP among individuals, it shows that the purchasing power of individuals in China is increasing and increasing. Another indicator that makes China one of the current and future sales markets.

• 2025 – 16.284,03 $ + 50,22 %
• 2020 – 10.839,44 $ + 34,07 %
• 2015 – 8.084,80 $ + 79,67 %
• 2010 – 4.499,79 $ + 373,08 %
• 2000 – 951,15 $ + 174,21 %
• 1990 – 346,86 $
• 1980 – 307,00 $
• …

Target group China: age and structure

Who buys? The target group and product offering must harmonize in order to make sales. A key look when identifying target audiences in marketing, including in the Chinese market, is current age and upcoming age. Why?

Customer Lifetime Value – Simply put, “repeat customers.” Does a customer make a one-time purchase of a product or service, or does our one-time customer, become a returning customer? As with e-commerce optimization, it’s all about building loyalty to our product.

People in China are getting older, accordingly a product can, in the long run, grow with the target group. A typical example here: Automobile industry. Some car models achieve such a “cult status” among the respective brand followers that subsequent models are bought almost automatically.

Here’s a quick look, at the average age of the population, from 1950 to 2020 and projections to 2050. By 2050, 30 years from now, the population in China will be + 9.4 years older on average, from 38.4 years currently to 47.6 years.

• 2050 – 47.6 years (+ 1.3 years)
• 2040 – 46.3 years (+ 3.7 years)
• 2030 – 42.6 years (+ 4.2 years)
• 2020 – 38.4 years (+ 3.2 years)
• 2010 – 35.2 years (+ 5.1 years)
• 2000 – 30.1 years
• …

As learned above, the country currently has a total purchasing power of $16,000 billion at its disposal. But, how much of that goes to imports? Currently, about 12.5%, or 2,000 / 16,000 billion. To see here, on the import of goods from 2009 to 2019 (in billions of US dollars).

• 2019 – $2,077.1 billion + 23.67%.
• 2015 – $1,679.57 billion + 20.29%.
• 2010 – $1,396.25 billion

What share do goods and services from Germany have in Chinese imports? Here you can see the value of German exports to China from 2007 to 2019 (in billions of euros).

• 2019 – $95.98 billion (+$24.7 billion)
• 2015 – $71.28 billion (+$17.49 billion)
• 2010 – $53.79 billion (+23.89 billion)
• 2007 – $29.9 billion

Media Mix in China: Strategies

As already mentioned at the beginning, Chinese use completely different platforms than Europeans or Americans when it comes to obtaining information.

Communication with friends, celebrity news, shopping to paying at restaurants and for online stores, does not take place on separate platforms here, but often in a single app.

Apps like WeChat are also much more comprehensive. They are social network, users do their online banking through the app, much more even, even simple payment at the supermarket or, as mentioned above, at the restaurant, are possible with the app.

Accordingly, you need for your brand on the one hand, a marketing concept and on the other: A completely new customer journey, when “everything” takes place in an app. Customer journey means the path of the user, from acquisition to lead (desired conclusion, from newsletter to product sale). In comparison: someone searches for a product on Google, clicks there, comes to e-commerce, puts a product in the shopping cart, registers as a customer and pays.

1. Marketing concept
2. Customer Journey

Besides WeChat, there are other apps that a large portion of the population actively uses. Here is a brief review of the top 10 social networks in China:

1. WeChat – 78%
2. Sina Weibo – 56%
3. Baidu Tieba – 50%
4. Xiaohongshu – 39 %
5. Tencent Weibo – 36%
6. Kuaishou – 32%
7. Douban – 23%
8. Douyu – 20%
9. LinkedIn – 20%
10. Meitu – 15%
11. …

Solutions for German companies in China

Solutions for German companies in China are always individual – for market entry, whether physical or only medial, there is no simple 1-2-3 roadmap that shows the way. For more complex products, the solutions are even more individual, for example for companies in mechanical and plant engineering. Here, it is no longer sufficient to “only” place advertisements.

Therefore, the very first step is to have a conversation. What are your / yours:

• Assortment, products and A-products
• Target group
• Company and structure
• Employees and capacities
• Competition and local competition
• Key market figures on site

From this, the first strategies are formulated, from pure e-commerce marketing, to local partners on the ground, with sales structures.

But before we get too far into the subject, let’s get back to basics.

Market barriers and communication management

China, as I’m sure you know, is a very regulated country and actions have to be considered in advance. Unlike in the European Union or in Germany, you need local partners for a lot of marketing and advertising.

Our agency also had to communicate with many partners in the first weeks, the focused work in China, in order to create trust. Only then did we get the appropriate approvals, for example for advertisements in individual apps, or the opportunity to work with local partners on site and their system and / or structures.

The market entry itself is much more difficult than, for example, an advertising campaign in France, a direct neighbor and member of the European Union. Especially when it comes to reach millions of people with a message as a company with an advertising budget, not twice but three times as much attention is paid to the action(s).

In particular, the platforms that are based in China want to protect themselves from possible violations. Accordingly, the selection of advertising partners is very selective. The longer one is active as a marketing agency in China, the more freedom and desires are approved.

Social Media One: Bridge to USA & China

Marketing agency: 3-point strategy

Our marketing agency has been specializing in global marketing since 2018. With a focus on digital media and performance marketing. Our services include social media marketing, as well as native advertising and search engine advertising. This gives our clients a presence in all new, important media.

How do we work?

Marketing concept and strategy

Our strategy employs a 3-point strategy: Firstly advertising (new people), secondly advertising on keywords (interested / searching people) and for interested people referral marketing (checking people).

1. Advertising (new people)
2. Advertising on keywords (interested / searching persons)
3. Referral marketing (reviewing persons)

The goal is to reach all potential buyers. How do we achieve this goal for our customers? We rely in particular on digital marketing, state-of-the-art in the 20s.

1. Social Media – Content Marketing & Advertising<
2. Search engines – Advertising on keywords
3. Blogs, magazines and online portals – recommendation marketing

These are the core elements of our marketing strategies, also in China. With this, potentially interested parties, at all important points, are adressed and also adressed again(social ads / remarketing).

1) Through advertising, you reach people for your company and your products, who have not yet had contact with it. Through 2) advertisements in search engines, the people are adressed who are actively looking for specific information at this very moment. In a 3) further step, we rely on recommendation marketing, for example through tests by bloggers, comparisons, testimonials on magazines and online portals.

Online first: Complementary offline methods

In addition, there are other methods and strategies, depending on which strategy has been worked out for the respective company or the individual product and campaign. These could be, for example, posters, printed and in the streets of the city of Shanghai and Beijing or also influencer marketing actions, i.e. reputation marketing, by brand advocates. In China, trends are picked up quickly, so virtual influencers are also part of the mix. In particular, these local multipliers ensure that a campaign is not only seen, but really, as relevant information, perceived by the prospect on the ground.

Start a company in China: Company (List)

Founding a company in China? This question comes up relatively often for companies that want to expand to China. In Europe, as well as in America, people are used to the fact that setting up a company for activities in the local market is relatively easy. In China, however, it is the case that every time a foreigner sets up a company, a Chinese partner must be involved.

You can find more information about the company models here (external).

• Representative Office
• Company with exclusively foreign participation (WFOE)
• Foreign trading companies (FICE)
• Joint venture – joint ventures
• Partnerships with foreign shareholders (Foreign Invested Partnerships)
• Branches

Contact and contact person

Do you have questions, ideas or are you already planning a concrete project and looking for support and solutions? Get in touch with our contact persons for China.

• Contact

Lean Canvas (3/3): Marketing & Money!

Back to overview: Marketing Podcast.

Lean Canvas Special: All Parts

1. Part: Problem, solution and USP
2. Part: Key figures, unfair advantage and target group
3. Part: Marketing and Finances

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Marketing: Offline, Online and Social
2. Money: costs, income, earning money

As a keynote speaker, we show up to 200 participants how to build a business in our workshop. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. Then on the second day, 40 groups present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Marketing: Offline, Online and Social

The marketing mix is increasingly diversifying. Every month, new portals, opportunities or even entire platforms are added, like TikTok at the moment. But also existing platforms expand the possibilities of advertising and sales, like currently Instagram Shopping. At the same time, offline marketing should not be forgotten: Trade shows, letters, and most importantly POS. We take you with us and give you some impulses for your marketing measures. Everything in the overall context of the business idea development in the Lean Canvas.

Money: costs, income, earning money

Making money at last! The last part of our Lean Canvas special is about finances. Of course, only extremely abbreviated, as you’ll see in the episode. Still, we’ll go into some, interesting revenue models that you might not have thought of for your business. Sales, licensing, freemium, a little insight into the world of revenue. These are also your final step in creating the Lean Canvas.

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

Podcast episode on Spotify: Lean Canvas (2/3) Special

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Unfair pitch advantage! + Your X like Y
2. Key figures: Prove your potential success
3. Target Groups: Avatars and first movers

As a speaker, we show up to 200 participants in our workshop how to build a business. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. On the second day, 40 groups then present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Unfair pitch advantage! + Your X like Y

The episode starts with your (ultimate) “unfair advantage”. Simply put: You have 10 years of experience in sales, others don’t have that. Or, you can develop online shops yourself, very few can do that. All this saves you time, money and opens doors faster. Or in short: Your unfair advantage as a founder! First of all, here’s a tip to save 2 minutes of time in your pitch! With your “X like Y”. Simply put, this means: Your business idea is a platform where dog owners can get to know each other. To do this, you use the all-too-familiar Tinder effect. Swipe right: commitment. Swipe left: Decline. Simply put. So instead of explaining at length which technical functions you use, you simply say: “We are the Tinder for dog owners”!

Key figures: Buyers, production, etc.

In real investor pitches, many talk about their idea for 8 minutes and numbers for 1 minute – wrong! In this episode we will show you how important the field “key figures” alone is in the Lean Canvas. To put it simply: Calculate potentials! Example: you open a stylish food store in the city, with vegan snacks. Then ask yourself, for example: How many people are there in the immediate, run-wide vicinity that would stop by your store for vegan snacks. If so, how often would they stop by? How high can you set prices, also in terms of competition? How much vegan competition is there in general? How much does your direct competition sell for? These are all important metrics that give investors (and banks) a quick insight into your industry and your potential.

Target Groups: Avatars and first movers

Who is really important for your later marketing measures? The most common mistake in pitches: target groups from 20-99 years. Wrong! Your target group must be exact. Ideally, you create avatars for them, i.e. an exact description of the person. This exact, specific description brings many advantages. From more targeted advertising budgets to an exact address. For this we also show you the example of Amazon. Started as a bookstore, with ambitions to deliver everything to everyone. It did! In the beginning, the target group was very precise. An insight into target groups and avatars of the Lean Canvas, or company foundation. Also, first movers! They help you establish your business idea faster by being multipliers for you. You’ll learn what that means in this episode from the Marketing Podcast!

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Marketing and Finances

Part 3: Marketing and finance

Podcast episode on Spotify: Lean Canvas (1/3) Special

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Lean Canvas for your business idea: find & review

You want to start your own business? You want to found your own company, your own start-up? Then you need a good business idea! Several times a year we have a very special workshop, with over 200 participants. Briefly explained, similar to Höhle der Löwen that you know from TV. Only, with the extra of a day of coaching with our experts and mentors, then comes the big day and day pitches. 200 people, 40 groups, 40 ideas, but what’s the best way to start?

What is the Lean Canvas?

What is the Lean Canvas? The Lean Canvas is a variation of the Business Canvas. It helps you to find business ideas in new simple steps and to validate them. Validation means to check and prove that a business idea is or will be profitable. In this special of our Marketing Podcast, we’re going to look at the Lean Canvas in three episodes. In each case, 3 of 9 steps.

In part 1, you’ll learn about problem, solution, and your USP. In the second part(Lean Canvas #2) we talk about metrics, target groups and the unfair advantage. Part 3(Lean Canvas #3) then deals with the big topic of marketing and the resulting costs and revenue sources.

Banks, investors… Find employees (Recruiting)

In the Marketing Podcast and this special you learn so, free of charge the first step, the design of your business idea! You need this to develop your pitch and your business plan. Both you need to convince e.g. investors and banks of you. Finally, you need both concepts in everyday life, e.g. when you want to convince customers of your product or when recruiting new employees. These steps will be discussed in detail in future episodes. Learn marketing for your own business, step by step.

A solid, well thought-out idea, demonstrably profitable is what employees, banks but also investors expect from you as a founder. That’s why we wanted to take a close look at each individual step in this Lean Canvas Special, with practical examples so that you understand how such a Lean Canvas is built up. What depth you need to go into so that your pitch is ultimately convincing.

More in the Marketing Podcast

You want more episodes from our marketing podcast? Small video snippets on the individual topics, from social media marketing to print to setting up a company, with tips and best practices from international projects. Here you can find the overview

• Marketing Podcast

Marketing Shorty: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Lean Canvas Part 1: Problem, Solution & USP<

As a speaker, we show up to 200 participants in our workshop how to build a business. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. On the second day, 40 groups then present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Lean Canvas Part 1: Problem, Solution & USP

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

Part: Marketing and Finances

Part 3: Marketing and finance

Audiobook, Podcast and Coaching: #1 Real Estate Youtuber

The headlines of the book have to sell, of course, like “In 5 years without equity to the real estate millionaire” – but basically it’s about your mindset as an entrepreneur, about finances and taxes.

Now before most tune out on the topic of being self-employed and taxes, here’s how we as a social media agency would increase the click-through rate.

• Tax Coaching Experiences – Participant Interviews
• Tax coaching by Alex Fischer – Application

Is Alex Fischer serious?

With a wink of course, yes!

We just want to make you aware that you should take the topic of being an entrepreneur and taxes seriously.

A question like, “Is Alex Fischer reputable?” draws attention. If you want to learn more about marketing strategies, come back to the article here: Becoming a Social Media Manager.

You manage to make even topics like “taxes” sound interesting?

Then apply with us as a social media manager.

Why this book? Career, Mindset and Finances

The book had 200,000 readers. That’s why Alex Fischer decided to make the book available for free as an audiobook version. Better than any paperback, of course, are audio books. Comfortably in the armchair, while walking through the park or after work on the balcony. If you are looking for professional success, based on private happiness, you should read “Richer than the Geissens”. Top rankings on Amazon, 200,000 readers, currently top 2 among others for career books.

Author has earned his own success

Author Alex Fischer, himself a real estate millionaire has now done something very special: The entire audiobook, all episodes, is available for free on Spotify and iTunes! Know-how for anyone who wants to make it to the top.

This review shows you in excerpts, which mindset Alex Fischer conveys in “Reicher als die Geissens”. “In 5 years without equity to the real estate millionaire” – I immediately thought: Challenge accepted! My recommendation: “Richer than the Geissens”, the podcast on Spotify and iTunes.

A little tour of the podcast: Knowledge

Over 600 learnings, 43 concrete and timeless laws of success, all packed with stories and examples to help you understand the experience – you could never summarize it in a review.

But I want to show you where the journey goes if you listen carefully to all the podcast episodes as a person starting out yourself! The book gets much more detailed in many places and also discusses higher level topics, then when you already own 3, 4 properties.

This little tour is for those who are just starting out: “Become a real estate millionaire in 5 years with no equity”.

Mindset and financial freedom: what do you want?

Financial freedom, isn’t that a great feeling? You can decide spontaneously at any time, a power day with a colleague in the office, a short holiday to the Cote d’Azur or spontaneously build up your own network by visiting Berlin or London? Every day is yours!

Financial freedom doesn’t just mean “lots of money”, financial freedom gives you the freedom to be creative and to design. The worst thing for an entrepreneur are achieved goals! Therefore, you should not screw on your goals, but on what lies behind them: Your mindset, your ideals, your purpose.

Once you are aware of this, your next goal is to not submit to the “time for money” premise. Your big goal must be to have 30 free days a month.

Cash flow, equity, the first property

If you listen to the free audiobook “Richer than the Geissens” very carefully, episode by episode, do not leave out anything and listen to important parts two or three times, then you will learn all the tools to achieve this goal and then continue to expand.

About your own mindset, ideals, your relationship to money, the most effective benefit for others through the development of the aforementioned purpose, your strengths list, resource list but also industry market niche list. From this combination of insights you will recognize the most efficient added value that you can offer.

From that you create your first good cash flow, increasingly passive cash flow and eventually you build your equity, buy your first property and am you know how to use a property as an investment tool.

At this point, I would like to emphasize once again that you should listen to all episodes, from the first to the last. Take enough time and repeat individual episodes or passages if necessary.

Already knew? In the free member area of Alex Fischer there is much more about real estate, taxes, extremely much know-how. Here you will learn valuable practical strategies to achieve sensational success in all areas of life and, as I said, completely free of charge.

Learning: Small rivers become big

How often do you face the problem: “You can’t see the forest for the trees”. A construction site here, a construction site there, in private life and especially as an entrepreneur. I myself found this quote, as short and simple as it is, extremely uplifting and motivating. In relation to my own work, projects but also to further aspects such as public relations or viral effects:

“Small rivers become big ones.” – Alex Fischer

As confusing as one’s own work often seems, especially when first setting up companies, everything gradually falls into place. Here, too, Alex Fischer brings many interesting aspects, for example this one:

• How much do you think you can do tomorrow? – You will overestimate yourself
• How much do you think you can do in a year? – You will underestimate yourself

Learn this and more in Episode 44: Why Many Ideas Remain Just Dreams.

Now it’s straight back into your own mind games. For example, this one I want to share with you. I myself give talks in front of up to 300 people. It’s usually about “business creation”, or more simply, “creating businesses in digital markets”. In some talks I have two slides with real greats of the digital world like Elon Musk, Mark Zuckerberg, Jeff Bezoz but also Bill Gates. What’s interesting is that all of them had moments of failure. Jeff Bezos, for example, wanted to build a competitor model to Ebay, failed. He wanted to build a competitor model to Google with “A7”, failed. These slides are meant to show: Everyone makes mistakes.

Have Elon Musk, Mark Zuckerberg, Jeff Bezos and even Bill Gates let setbacks deter them from their vision and their path? No, never.

Alex Fischer also has this aspect in the podcast, but takes it to a new level.

“In a nutshell, failure is always part of the game, but ideally, you always fail closer to the goal.” – Alex Fischer

Especially for young entrepreneurs extremely interesting in the statement. Because with every attempt you get better and also the failure on the way is part of it, as long as you always get further than you fall back.

Now on Spotify & iTunes

On Spotify and on many other podcast apps you can now find Alex Fischer’s top seller “Reicher als die Geissens” for free! The chance to become successful yourself. Alex Fischer is a self-made millionaire, a multi-millionaire, all by … That’s exactly what I want to find out for myself now! Here are a few more facts about the book and podcast:

• First edition published in 2016; audiobook is constantly updated
• Now as a podcast on Spotify and iTunes – for free!
• 668 essential tips
• 43 ‘timeless laws of success
• 456 pages or 79 episodes in the audio book
• 3 parts (Mindset, Strategies / Tools and Building a Money Machine)

Alex Fischer: Richer than the Geissens

“In 5 years without equity to the real estate millionaire” – here you get the right and important tools for a happier and more fulfilling life, also through financial freedom. Alex Fischer lives it, with real estate he has long since provided for himself.

His focus is on sharing knowledge, strategies and success stories. An extremely inspiring audiobook. Learn more strategies! If you want to learn even more principles, strategies and methods, you should take a look at Alex Fischer’s YouTube channel. Here you can find playlists sorted by topics to learn everything online. In addition, you can find further links to slides and checklists here on YouTube – these documents are also completely free, without an email address.

Tip. In the free member area you get the 27 strategies that Alex Fischer has extracted after more than twenty years of experience, compressed in an 11-page PDF as a checklist.

• Alex Fischer
• Alex Fischer Youtube

“Richer than the Geissens”: Book and audio book

With over 200,000 readers, “Richer than the Geisses” is mega successful, for good reason. It’s also in the top 100 on Amazon! In short, you get 43 timeless laws of success, with which you become financially, professionally and privately more successful.

You learn to achieve your goals, to “materialize” them (what that means, you learn in the book). You get exact step-by-step instructions to your own personal financial freedom. So you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, from Alex Fischer you learn how to avoid these fatal mistakes and at the same time follow your passion – every day!

In total, the book contains hundreds of learnings that will specifically help you lead a happier and more fulfilled life. Best of all, you can get the audiobook for free on Spotify and iTunes!

• Audiobook on Spotify
• Audiobook on iTunes
• Book on Amazon

Tax Online Course: Field Report

Germany’s biggest real estate Youtuber is now going “Next Level”. For weeks now, new videos on taxes and tax optimization have been appearing on his YouTube channel. Reason enough to test the new tax coaching. The goal: Optimal tax planning. Optimal tax planning? Exactly. Otherwise I write here in the social media blog about marketing, strategies for gaining reach – today it’s about a tip that I just want to give you, as loyal readers. I went to the Alex Fischer tax coaching session. Not to lower my personal income tax, but to get overarching, in-depth, and most importantly, proven and legal tips for lowering taxes. In short, it’s an extreme amount of knowledge, but by doing so you can turn your taxes into equity, which increases investment capital.

• Tax Online Course: Experiences