Stars Archives - Social Media Agency Sun, 15 Feb 2026 13:54:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 Instagram Stars 2020: The biggest influencers on Insta https://socialmediaagency.one/instagram-stars-2020-biggest-influencers-insta/ Tue, 04 Feb 2020 10:54:50 +0000 https://socialmediaagency.one/?p=16105 Instagram is more popular today than ever before. Who are the absolute top stars on Instagram at the start of 2020? Cristiano Ronaldo, Ariana Grande, Selena Gomez, Kim Kardashian, Kylie Jenner – who is at the top this year? We have the latest numbers & facts for you. More about Instagram? Read all about our Instagram Agency.

Top Instagram Channels 2020

Today we have for the first time in the new year current data for you! Not much has changed in the ranking compared to 2019, 2018. Ariana Grande (173.71 million), The Rock (170.62 million), Kim Kardashian West (159.05 million) & Co. still belong to the top 10. However, there are also changes, Cristiano Ronaldo (201.37 million) has fought his way up and is now number 2. At the end of the list also two football stars: Leo Messi with 142.26 followers and Neymar Jr. with 132.96 million followers. Besides the new stars in the top 10, a few have been kicked out, like Taylor Swift.

Comparison values 2016 / 2020

Growth has also been impressive over the last 2 years. Here a small comparison to the first check 2016:

  • Beyonce (singer) – 39.87 million to now 139.99 million
  • Kim Kardashian (TV celebrity) – 39.02 million to now 159.05 million
  • Ariana Grande – 37.74 million to now 173.71 million

Known? Instagram has over 1 billion users

Instagram is becoming more and more important. Instagram now unites over 1.1 billion (as of 02/20) users around the world. Compared to Facebook with over 2.49 billion users (as of 02/20), the world’s number one social network, Instagram already has 44% of Facebook’s reach potential. So Instagram is no longer an insider tip, most people already have an account here.

Instagram – 44% of the reach potential of Facebook

Table: The Top Channels on Instagram

Here you can see the current ranking of the most popular Instagram accounts by number of followers worldwide in February 2020.

  1. Instagram – 331.35 million
  2. Cristiano Ronaldo – 201.37 million
  3. Ariana Grande – 173.71
  4. Therock – 170.62
  5. Selena Gomez – 167.67
  6. Kylie – 160.82
  7. Kim Kardashian West – 159.05
  8. Leo Messi – 142.26
  9. Beyonce – 139.99
  10. Neymar Jr. – 132.96

Statistics: Ranking of the most popular Instagram accounts by number of followers worldwide in February 2020 (in millions) | Statista
You can find more statistics at Statista

Read here everything about our Instagram Agency.

Top Stars

Cristiano Ronaldo

Ariana Grande

The Rock

Selena Gomez

Kylie Jenner

Kim Kardashian West

Leo Messi

Beyonce

Neymar Jr.

]]> Instagram Stars: The most popular accounts https://socialmediaagency.one/instagram-stars-popular-accounts/ Tue, 27 Jun 2017 12:28:26 +0000 https://socialmediaagency.one/?p=2993/ Instagram users are young and energetic. Their interests are not fundamentally different from those of previous generations. In the young years, you are looking for role models and idols, often stars. This also shows one of the most recent statistics on the social network Instagram of the statista. In the study, the most successful Instagram accounts were searched. Few surprising, stars and celebrities are high on the list. Stars like Beyonce, Kim Kardashian and Taylor Swift.

Trends: VIPs on Instagram

Young, talented, popular: these are the Top10 Instagram Accounts:

  • Beyonce (singer) – 39.87 million fans on Instagram
  • Kim Kardashian (TV Celebrity) – 39.02 million fans on Instagram
  • Ariana Grande – 37.74 million fans on Instagram
  • Taylor Swift (singer) – 37.47 million fans on Instagram
  • ….
]]> Social Media Stars: Werbung und Psychologie hinter dem Glamour https://socialmediaagency.one/social-media-stars-werbung-und-psychologie-hinter-dem-glamour/ Tue, 27 Jun 2017 11:52:19 +0000 https://socialmediaagency.one/?p=3043/ Kim Kardashian is now known to almost everyone who is somehow connected with media. In my first book, three years ago, you had 800,000 followers on Instagram. Forbes Magazine has just titled “The New Mobile Mogules”. Today, Kim has 100,000,000 followers. These are 2.75 million new followers a month
Or 91.8 thousand a day or every second a new fan. A tremendous growth that gives her and her family a high income. According to objective calculations, she earns 1,000,000 euros with every photo that she publishes, with only one product placement. On the red carpet, shoes, dresses, jewelry and handbags come together quickly. Why do brands spend so much money? Brand ambassadors have always been an important part of the marketing mix of large corporations. The advertising is honest, reaches people directly, through their idols and promises a more attractive TKP (thousand-contact price) than, for example, classic print or TV advertising.

Instagram (und TV) Star Kim Kardashian

Advertising Psychology on Instagram: The Simple Principle of Success

The company is characterized by the fact that the upward trend is considered desirable for everyone. For the lower social strata this circumstance is even the defining life-content. New trends are always worn first in the higher classes. Weakening trends, the lower layers of the “symbolism” of the upper ones are also suitable. According to this theory, fashion allows conclusions on the owner and his property on average. If you add up trends and fashions early, you are a trendsetter. Instagram stars are therefore rare people from the lower classes who can not afford new fashions. Trends indicate the upper layers. Social networks revolutionize communication, but not the classic image of success. Lower layers eagerly imitate their superiors. Social networks like Instagram sell dreams. We follow people who inspire us and idols whom we emulate. They take us to fantastic beaches and remote destinations, which most people will never see. You do not have to get up early at six, their job is to go shopping one or two times a week. In between, they share appetizing cereal bowls with five different berries. And to Los Angeles and New York, we continue to Bali.

Youtube: Added value as a success guarantee in videos

Who wants his idols more detailed consequences, is on Youtube. This is no longer just about snapshots of holidays or blogger events, but also about multimedial content with added value. Bloggers show their followers new makeup tips or products, gamers explain new tactics in games, or comment on other games, while other weekly news items are all wrapped up and use all sorts of genres during the week. Youtuber are show producers with a new format. They create the content, often make the cuts of the videos themselves and promote themselves. Youtuber give their users added value, which is why the videos are consumed for a long time. A typical video goes nine to ten minutes. The time span is relatively long and the users are absolutely involved during the video. Youtbers are therefore less easily interchangeable. Unlike Instagram, which offers thousands of similar channels.

Conclusion: Competition? No. Instagram and Youtube are unique

Previously, networks were equal networks. Today the different networks are differentiated. Users choose actively whether they are looking for short-term entertainment or longer or deeper entertainment and information.

]]>