What Is Sports Sponsorship, and Why Is It Worth It for SMEs?

Sports sponsorship means that a company provides financial or material support to a club, a team, or a sporting event—in return, it receives advertising space, media coverage, and brand visibility. The key advantage over traditional advertising is that the audience perceives the brand in a positive emotional context.

Sponsorship builds brand awareness and reach—this infographic shows how sponsorship strategies are planned, implemented, and measured.

Advantages Over Traditional Advertising

• Strong emotional brand loyalty driven by the athletic context
• Local visibility among a clearly defined target audience
• Regular reinforcement of the brand image (jerseys, perimeter boards, events)
• Enhancing One’s Image Through Social Engagement
• Direct access to potential customers and business partners
• Opportunity for B2B networking with other sponsors
• Tax Deductibility as a Business Expense or Donation

Which sports are best suited?

• Soccer: Maximum Reach, Families, the General Public
• Handball/Basketball: A younger, urban audience
• Tennis/Golf: High-Income Groups, B2B Potential
• Running/Triathlon: A health-conscious, affluent target audience
• Esports: Gen Z and Millennials, digitally savvy

Costs: How Much Does Sports Sponsorship Really Cost?

Sports sponsorship isn’t charity—it’s a strategic investment. By defining the right metrics up front, you can measure ROI just as precisely as you would with a digital campaign.

Measuring ROI: How Sports Sponsorship Pays Off

• Reach: Viewership figures, the club’s social media impressions, media coverage
• Brand Awareness: Before-and-After Surveys in the Target Region
• Website Traffic: UTM Links on Jerseys, Banners, or Event Materials
• Lead Generation: QR Codes on Banners or in Club Programs
• Direct Sales: Discount codes exclusively for club members and fans

Media Equivalence Value

How much would the same level of visibility have cost as traditional advertising?

• Networking Value: B2B Contacts and Partnerships Through Sponsored Events

Combining Sports Sponsorship with Social Media

Modern sports sponsorship doesn’t end at the sidelines. Smart companies consistently extend the impact of their sponsorship into social media. Particularly effective: video content showcasing their sponsorship efforts, which is shared on content marketing channels.

Legal and Tax Considerations

• Written sponsorship agreement with a detailed description of services
• Clear Distinction: Sponsorship (in exchange for something) vs. Donation (no exchange)
• Clarify the VAT treatment in advance with a tax advisor
• Establish contractual terms governing the rights to use logos and images

Related videos on this topic

Recommended Video: Search YouTube for ” sports sponsorship ROI for small business ” — practical explanations of sponsorship strategy, contract drafting, and measuring success.

Sports Sponsorship as Part of an Integrated Marketing Strategy

Sports sponsorship only reaches its full potential when it’s embedded in an overarching marketing strategy. Anyone sponsoring a local soccer club should promote this partnership in parallel through Meta Ads on Facebook and Instagram. For B2B companies, combining this with LinkedIn marketing is a good option. Those who want to generate concrete leads from their sponsorship should extend the funnel with a well-thought-out lead generation strategy —for example, through exclusive offers for club members, who are then further qualified via email marketing and newsletter automation.

Related Topic: Employer Branding Through Sports Sponsorship

An often-overlooked side effect of sports sponsorship is its benefit for employer branding. Read more about this in the article on employer branding and social media.

Conclusion

Sports sponsorship isn’t a luxury for large corporations—it’s a powerful marketing tool that delivers measurable results in terms of reach, brand trust, and lead generation, even on a small budget. The key is to define clear goals and KPIs before you start, select the right team for your target audience, and consistently link your sponsorship to your digital channels. Get in touch with us.

Esports Sponsorship: Why Traditional Brands Need to Act Now

The global esports market regularly exceeds the billion-dollar mark. Yet many marketing executives are still hesitant—due to a lack of understanding of the target audience, the platforms, and the mechanisms behind a successful sponsorship deal.

The esports audience: young, digitally savvy, and with strong purchasing power

• Core target audience: Ages 18–34, above-average educational attainment, high household income

Daily use of Twitch, YouTube Gaming, Discord, and TikTok

• Low affinity for traditional TV or print channels

High brand loyalty when sponsorship is perceived as authentic

Sponsorship builds brand awareness and reach—this infographic shows how sponsorship strategies are planned, implemented, and measured.

• Purchasing decisions are strongly influenced by creator recommendations and community culture

Twitch vs. YouTube Gaming: The Choice of Platform Determines Reach

Tournament Deals: Sponsorship at Tournaments and Events

• Naming Rights: Tournament Bears the Brand Name
• Jersey Sponsorship: Logos on Professional Team Jerseys
• Broadcast Overlays: Logo or Segment Visible in the Live Stream

Prize Money Sponsor

The brand funds part of the prize pool and receives credit

• On-site promotions: Product stations, product sampling, interactive experiences

Digital-Only Packages

Advertising slots in the official stream without a physical presence

Esports sponsorship isn’t gaming marketing—it’s target audience marketing. For brands looking to reach a young, digitally savvy audience, there’s hardly a more efficient alternative.

Non-Gaming Brands in Esports: What Really Works

One of the biggest misconceptions in esports marketing is that only gaming brands have a place there. In fact, brands such as Red Bull, BMW, Mercedes-Benz, DHL, and numerous banks and insurance companies are active esports sponsors.

Fintech and Banking Brands

Target Gen Z, who are becoming financially independent

• Automobile Brands: The Gaming Audience Is the Core Demographic for First-Time Buyers

FMCG (Food, Energy Drinks)

High purchase frequency; strong creator integration possible

• B2B SaaS: Tech-savvy audience, high conversion rates for tech tools
• Insurance and Telecommunications: Few Competitors, High Visibility Possible

Creator Sponsorship: Micro vs. Macro Influencers in Gaming

Not every budget can cover a partnership with a Twitch partner who has 500,000 followers. Micro-creators with 5,000 to 50,000 followers often deliver better engagement rates and more authentic recommendations—at a significantly lower CPM. A well-thought-out content marketing strategy combines both.

KPIs and Performance Measurement in Esports Sponsorship

Esports Sponsorship and Social Media: The Multiplier Effect

What happens on Twitch or at a tournament lives on in social media. Brands active in esports generate organic branded content as a result. Those who develop a consistent social media conversion strategy close the funnel from awareness to purchase. Esports sponsorship offers particularly interesting approaches for lead generation: exclusive discount codes for community members, giveaways via Discord servers, or sign-up bonuses for newsletter subscribers.

Employer Branding Through Esports

Companies that sponsor esports teams or creators measurably improve their reputation as attractive employers. Employer branding through gaming channels costs a fraction of what traditional recruiting campaigns do.

Related videos on this topic

Recommended Video: Search YouTube for ” esports sponsorship strategy for brands ” — practical explanations of how global brands structure esports deals and which metrics really matter.

Related Topic: Influencer Marketing in the Gaming Industry

Esports sponsorship and influencer marketing overlap more in the gaming sector than in any other industry. Anyone planning esports sponsorship should simultaneously develop an influencer strategy for Discord, TikTok, , andInstagram Reels. Well-structured content marketing combines both approaches into a cohesive brand presence in the gaming universe.

Conclusion

Esports sponsorship is no longer just an investment in the future—it’s a proven channel with measurable KPIs, loyal audiences, and lower CPMs than many traditional digital channels. Those who get in now will secure visibility before the competition floods the market. Contact us—we’ll develop your esports sponsorship strategy, from platform selection to measuring success.

Sports marketing: What makes it successful?

At its core, advertising for sporting events is about transferring the “spirit” of sport to the product. The target groups in sport are loyal, passionate and eager to consume. But to really reach these people, a simple logo on an advertising banner is no longer enough. What is needed is integrated communication that picks up fans where they are: In the stadium, in front of the TV watching streaming advertising or on their smartphone.

Emotions as conversion drivers

Sporting events offer an environment in which consumers’ ad blockers are switched off. When the favorite team wins, the willingness for brand interaction is at its highest. We use these psychological windows of opportunity to use professional marketing advice to create campaigns that ignite precisely at these moments of happiness. The goal: more reach, more leads and a significant boost in sales.

• Authentic brand integration instead of disruptive interruption
• Using the live atmosphere for real-time marketing
• High viral potential through fan content
• Strong identification through regional or national ties
• Long-term image enhancement through loyal partnerships

Everything starts with planning, whether it’s stadium advertising or streaming ads.

Sponsoring: focus on strategic partnerships

Sponsorship is much more than patronage – it’s a hard-hitting business tool. As a specialized agency for event sponsoring, we analyze which club, which athlete or which event fits your brand values exactly. Is your brand more suited to exclusive equestrian sports or mass-market soccer? The choice determines the ROI (return on investment).

Athletes as brand ambassadors

Booking sports stars offers instant social proof. When a world-class athlete uses your product, their discipline and success is projected directly onto your brand. We take care of the entire process: from scouting and contract negotiations to producing content for YouTube ads or exclusive Instagram campaigns. A prominent face can often increase the effectiveness of your Facebook ads threefold.

Stadium advertising and on-site presence

Despite all the digitalization, the stadium remains the place where the magic happens. The visibility on the perimeter advertising not only reaches the fans on site, but also millions on the screens thanks to the TV broadcast. In combination with classic TV advertising, this creates an omnipresence that makes your brand the market leader in terms of perception.

Digital perimeter systems and virtual carpet ads

Technology in stadiums is developing rapidly. Modern LED boards allow animated messages that direct the viewer’s eye in a targeted manner. Even more innovative are virtual carpets or overlays that only appear in the TV picture. This allows us to target advertising differently from region to region – a user in Germany sees a different advertisement than a viewer in Asia, while both are watching the same game. This is e-commerce marketing at the highest technical level.

• LED perimeter advertising (animated and eye-catching)
• Static banners at strategic junctions
• Video wall spots during the breaks
• Promotional campaigns in the stadium perimeter
• VIP box branding for B2B networking

The digital extension: social media & content

A sporting event lasts 90 minutes, but the digital campaign runs 24/7. We use the “hype” surrounding an event to tell a story through TikTok ads and Instagram Stories. We rely heavily on UGC (user-generated content). When fans share their experiences in the stadium and your brand appears organically, it’s the most honest form of advertising.

Retargeting for sports fans

Did you know that we can later target users who were in the vicinity of the stadium online? Through geo-fencing and intelligent retargeting, we build the bridge from the physical experience to the purchase in your online store. Anyone who has seen a banner in the stadium will be shown the appropriate Instagram ad in bed in the evening. This loop is the key to high conversion rates.

Measuring success in sports marketing

In the past, sports marketing was often a “gut feeling”. We are changing that. Using modern analytics tools, we measure your brand’s visibility on TV, interaction rates on social media and direct traffic growth during game time. We link this data to your Google Ads strategy to ensure that every search query for your brand name leads to a sale.

KPIs in focus

• TV reach and advertising equivalent value
• Social media engagement (likes, shares, comments)
• Traffic peaks on the website during the event
• Conversion rate of sponsored landing pages
• Brand lift studies for image improvement

Integrated campaigns: The interplay

Advertising at sporting events works best when it is part of a bigger picture. A TV spot prepares, the banner in the stadium reminds, the influencer on the sidelines creates trust and the web push notification after the game provides the final incentive to buy. We coordinate all these channels so that your message doesn’t get lost in the noise but reaches the customer clearly.

Advertising is also possible in front of the stadium and event:

Sports marketing agency: Your advantage & contact

Why Social Media One as a partner for sports marketing? As a holistic marketing agency, we manage our own brands in the double-digit million range and know exactly how emotions are converted into sales. We are “cutting edge” because we transfer the latest trends from TikTok and AI marketing directly into the world of sports. An agency saves you time, nerves and ensures significant cost savings in media planning through professional planning.

Ready for your brand’s kick-off? Let’s plan the next big thing in sports marketing together.

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• Retain customers from sporting events

Stadium advertising: What is it actually?

Stadium advertising encompasses all advertising formats within a sports facility or event arena. While static banners used to dominate, digital LED perimeter advertising is now the gold standard. These systems allow for animated graphics that draw the attention of spectators in a targeted manner. Since sports broadcasts are among the most watched content worldwide, advertising in the stadium is de facto a hybrid form of outdoor advertising and television campaign.

Emotional connection through live experiences

In a world full of digital distractions, the stadium offers an environment in which attention is focused. Fans identify extremely strongly with their club and the partners present there. Through sound marketing advice, we develop concepts that position your brand as part of this positive experience. Whoever is present on the sidelines at the moment of a goal or victory is deeply anchored in the subconscious of the target group.

So why stadium advertising?

1. Hundreds of millions of contacts through TV reach
2. Local anchoring with fans on site
3. High acceptance of the advertising message
4. Perfect stage for cross-media campaigns
5. Increased social proof through a professional environment

LED perimeter advertising: The star on the sidelines

The LED board is the centerpiece of modern sports marketing. It offers flexibility that would be impossible with static advertising media. We can change motifs in real time, react to match events or play out different messages for different target groups. In combination with AI-controlled video technologies, the board becomes an interactive communication tool.

TV relevance and visibility

A decisive factor when booking perimeter advertising is TV visibility. We analyze camera angles and broadcast times to ensure that your brand not only shines in the stadium, but also in the close-up of the TV cameras. This is advertising at sporting events at the highest level. The high frequency of the overlays during a game achieves a branding effect that hardly any other medium can offer with this intensity.

Commercial instead of stadium? Learn more about here:

• Book TV advertising

Everything starts with planning, whether it’s stadium advertising or streaming ads.

Various formats: From banner advertising to DOOH

In addition to the LED banner, there are numerous other formats that we coordinate for you as an agency. Classic banner advertising at strategic points such as the stadium perimeter or the grandstand entrances provides orientation and a permanent presence. Modern DOOH also includes huge video walls in the corners, on which emotional spots are shown before kick-off or during the half-time break.

Pillars and screens in the arena

We use digital steles in the VIP areas and promenades of the stadiums. Here we reach a target group with high purchasing power in a relaxed atmosphere. This can be perfectly combined with an Instagram consultation: we ask the fans on site to post pictures with a specific hashtag, which we then show live on the screens in the stadium. This creates a bridge between the physical world and social media.

• LED strips (1st and 2nd row)
• Static advertising banners (back gate, grandstand)
• Video wall ads (full-screen spots)
• Floor graphics (cam carpets) in the TV picture
• Digital screens in the VIP boxes

Stadium advertising as part of the cross-channel strategy

Stadium advertising should never stand alone. The true power unfolds when the impulse from the stadium is extended digitally. When a fan sees your LED board, they should be reminded of your product at the same time on their smartphone through TikTok Ads or Instagram Stories. We use geo-fencing to target users in the vicinity of the stadium with digital ads.

From the stadium directly to the online store

With exclusive discount codes on the boards or QR codes on static banners, we direct traffic straight to your e-commerce channel. This turns a branding contact into a measurable sales lead. If you use stadium advertising cleverly, you can use it as a massive reach accelerator for your entire marketing funnel.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Costs and booking of stadium advertising

The prices for stadium advertising vary depending on the sport, league and coverage. A match in the Bundesliga with a top club requires a different budget than advertising in the regional handball league. As an agency, we take care of the negotiations with the clubs and marketers for you. Thanks to our numerous cases and the bundled volume, we secure attractive conditions and the best placements for you.

What is important for a media buy

It’s not just the duration of the insertion that counts, but the quality of the environment. We make sure that your brand appears in moments of high attention. We compare the costs per contact (CPM) in the stadium with those of Google Ads or YouTube advertising to ensure efficient budget allocation.

• Analysis of TV reach per minute of play
• Checking exclusivity in your industry
• Combination with event sponsoring packages
• Creation of high-resolution content for LED boards

Where do you actually do stadium advertising?

Top 10 stadiums in Germany

Where do you actually advertise to reach many people?

• Signal Iduna Park (Dortmund) – 81,365 seats
• Allianz Arena (Munich) – 75,024 seats
• Olympiastadion Berlin – 74,475 seats
• Veltins-Arena (Gelsenkirchen) – 62,271 seats
• MHPArena Stuttgart – 60,449 seats
• Deutsche Bank Park (Frankfurt am Main) – 58,000 seats
• Volksparkstadion (Hamburg) – 57,000 seats
• Borussia-Park (Mönchengladbach) – 54,057 seats
• RheinEnergieStadion (Cologne) – 50,000 seats
• Red Bull Arena (Leipzig) – 47,069 seats

Influencers & celebrities in the stadium

One lever that is often used is inviting influencers to events. If a creator with a wide reach reports from your box and your stadium advertising can be seen in the background, the effect is multiplied. As an influencer agency, we coordinate these visits and ensure that the organic reach on social media perfectly matches your physical presence. This increases trust in your brand enormously.

UGC content from the curve

When fans shoot videos in the stadium and your brand happens to appear on the LED board, valuable user-generated content (UGC) is created. We develop strategies to promote this content and use it for your own purposes on TikTok or Instagram. This is authentic marketing that no traditional advertising agency can offer on its own.

Stadium advertising agency & contact

Why choose Social Media One as a partner for your stadium and perimeter advertising? We are a full-service marketing and advertising agency that knows exactly how to turn reach into cash flow thanks to our own successful brands in the tens of millions. We are always “cutting edge” as we test and implement new technologies immediately. An agency saves you massive costs in planning, coordination and design. We take the work off your hands so that you can concentrate on your core business.

Let’s bring your brand to the pitch and use the emotions of sport for your success.

• Contact us directly
• YouTube strategy for sports brands
• Book keynotes on sports marketing trends

Why Twitch is relevant for companies

The Twitch community is fundamentally different from other social media users. While Instagram and TikTok are dominated by passive content consumption, Twitch viewers are active, loyal and deeply involved in communities. Streamers build personal relationships with their viewers over months and years – trust that brands can never build through traditional advertising. It is precisely this trust that creators transfer to products that they present authentically.

Particularly interesting: Twitch is no longer just about gaming. Categories such as Just Chatting, Music, Art, Food & Drink and Sports are growing rapidly. Brands from the fashion, food, finance and FMCG sectors are increasingly finding their target audience on Twitch – often with less competition than on Instagram or YouTube.

Twitch advertising formats at a glance

Twitch offers companies a wide range of advertising options – from classic display ads to fully customized brand experiences. The choice of the right format depends on the budget, target group and campaign objective.

The biggest wastage occurs with poorly targeted display campaigns. If you want to be successful on Twitch, combine programmatic ads with authentic creator sponsorship – one builds reach, the other trust.

Strategically plan Twitch influencer collaborations

Collaborations with streamers are at the heart of successful Twitch marketing. Unlike on YouTube or Instagram, there is a particularly close parasocial bond between creator and community on Twitch. Viewers often watch streamers for hours every day – they know their preferences, jokes and idiosyncrasies. A product recommendation therefore doesn’t come across as advertising, but as a recommendation from your best friend.

The following criteria are decisive when selecting suitable Twitch partners:

• Concurrent Viewers (CCV): Average concurrent viewers – more meaningful than follower numbers
• Chat activity: Active chats signal real engagement, not passive reach
• Category fit: The streamer must fit the brand – a gaming streamer for energy drinks works, for B2B software less so
• Affiliate vs. partner status: Twitch partners have more monetization tools, but are more expensive
• Content consistency: Streamers who are regularly online at fixed times build more stable communities

Agency tip: Don’t rely solely on mega-streamers with 50,000+ concurrent viewers. Mid-tier creators with 1,000-5,000 concurrent viewers often deliver better CPM efficiency, higher engagement rates and are much more flexible in terms of content implementation. Three to five mid-tier collaborations in parallel usually outperform a single mega collaboration – for the same budget.

The contractual terms of Twitch collaborations differ from typical influencer deals. Streamers expect clear briefings, but a lot of creative freedom. Scripts that are too tight destroy the authenticity that creates the value of the collaboration in the first place. The briefing should define key messages, prohibited content and minimum mention duration – leave the rest to the creator.

Understanding and targeting Twitch audiences

Twitch is not a homogeneous platform. Depending on the category and streamer community, companies meet completely different target groups. This makes targeted targeting possible – provided you understand the platform’s peculiarities.

Demographic core target group

The typical Twitch user is male (65%), between 18 and 34 years old and has an above-average digital affinity. They have purchasing power in categories such as gaming hardware, tech gadgets, streaming equipment, energy drinks, snacks, clothing and, increasingly, financial products. The female target group (35%) is growing, particularly in categories such as just chatting, art and music.

Category-specific targeting

If you start with Twitch advertising, you should first identify the appropriate categories:

• Gaming (FPS, MOBA, Battle Royale): Tech, gaming peripherals, energy drinks, snacks
• Just Chatting: Lifestyle, Fashion, Beauty, Food, Entertainment
• Sports: sports brands, nutrition, fitness equipment
• IRL / Travel: Travel, Outdoor, Adventure products
• Music / Art: creative tools, fashion, streaming services

Direct performance marketing on Twitch rarely makes sense for B2B companies. Exceptions exist in the tech segment (software tools, cloud services, developer tools), where a tech-savvy target group can be reached via gaming-adjacent content.

Set up a Twitch marketing campaign: Step by step

A successful Twitch campaign requires more lead time than typical social media campaigns. Creator briefings, contract negotiations and content coordination often take two to four weeks before the actual stream date.

Phase 1: Strategy and objectives

First, define the campaign objective precisely: awareness building, website traffic, app downloads or direct sales? The goal determines the format. Awareness campaigns rely on many mid-tier creators at the same time, sales campaigns on a few creators with a strong purchase intent community and dedicated discount code tracking.

Phase 2: Creator selection and outreach

Use platforms such as Sullygnome, TwitchTracker or StreamElements for creator research. Analyze CCV trends over the last 90 days (growth or stagnation?), category loyalty and community tone. Direct outreach via Twitch DMs or business email (usually stored in the profile) is the most effective method. Agencies with existing creator networks speed up this process considerably.

Phase 3: Briefing and content coordination

The briefing contains mandatory components: Minimum mention duration, key messages (max. three), prohibited content, tracking link/discount code and deadline for any pre-release material. You leave everything else to the creator – this is crucial for authenticity.

Phase 4: Live monitoring and engagement

Twitch sponsorships are not set-and-forget campaigns. Follow the stream live: How does the chat react to the brand integration? Are questions being asked? Are viewers clicking the link? Real-time feedback enables immediate adjustments for follow-up collaborations.

Phase 5: Reporting and optimization

Twitch does not provide native creator analytics for advertisers. Tracking takes place exclusively via UTM parameters, discount codes and any stream recording views on YouTube. Define KPIs before the campaign: CCV during mentions, link clicks, discount code redemptions, brand chat mentions.

Costs and ROI calculation for Twitch marketing

Twitch marketing is not a channel for minimal budgets. Anyone who can invest less than EUR 5,000 per month should initially focus on Instagram or YouTube and view Twitch as an add-on. From a monthly creator budget of 10,000 euros, the first scalable campaigns can be realized.

Realistic budget examples

• Entry level (5,000-15,000 € / month): 3-5 micro-creators (100-500 CCV), 1-2 streams each with product integration, discount code tracking
• Mid-scale (15,000-50,000 € / month): 5-10 mid-tier creators (1,000-5,000 CCV), mix of sponsored streams and display ads, dedicated UTM tracking stack
• Enterprise (€50,000+ / month): Branded events, tournament sponsorship, top creator deals, custom channel, PR integration

The ROI on Twitch is more difficult to measure directly than on performance channels. Twitch marketing is primarily upper-funnel – awareness and consideration. Companies that expect pure ROAS optimization will be disappointed on Twitch. However, those aiming for long-term brand building with a hard-to-reach target group will achieve unique results with Twitch.

YouTube Shorts are recommended as a complementary strategy – stream highlights can be repurposed excellently as short-form content and extend the reach of every Twitch stream well beyond the live audience.

If you want to compare the costs of different influencer models, you can find a detailed overview by creator tier and platform in our guide to influencer marketing costs. For smaller budgets, it is also worth taking a look at micro-influencer strategies – there is also a growing number of highly committed nano and micro streamers on Twitch.

Companies that want to implement Twitch marketing professionally benefit from a specialized Twitch agency that has existing creator relationships and platform expertise.

Twitch marketing mistakes that companies should avoid

Most Twitch campaigns fail not because of budget, but because of false expectations and a lack of platform knowledge. These mistakes not only cost companies money, but also damage their brand image in a community that values authenticity above all else.

Error 1: Scripting too rigid

Twitch communities immediately smell fake advertising. If a creator sounds read off or is obviously working off a predetermined script, the chat reacts with ridicule – in real time, for all to see. Give the creator your key messages and give them the freedom to communicate them in their own way.

Error 2: Wrong category selection

Placing an FMCG product in a hardcore gaming stream rarely promises success. The community must match the brand. Research which categories and streamers actually appeal to your target group – not the biggest names, but the most suitable ones.

Error 3: One-time campaign without subsequent activation

Twitch works on repetition. One-off sponsorship of a stream generates short-term awareness, but not sustainable brand perception. Building creator partnerships over three to six months – regular presence, community building, trust over time – is much more effective.

Error 4: No tracking setup

If you don’t use UTM parameters, discount codes or dedicated landing pages for Twitch campaigns, you can’t measure ROI. Without measurement, there is no optimization. Even if Twitch is not a direct performance channel, at least traffic attribution should be set up properly.

More on the topic: Twitter X Marketing – YouTube Live – Organic Reach – Video Production – Community Management

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A wide range of event options: We find the right partners

Event sponsoring, we do it. Influencer events, fashion shows or roadshows – our social media agency offers event sponsorship for a wide range of events. Whether you’re looking for influencer events, fashion shows or roadshows, we have the experience and expertise to find the perfect event for your brand.

You want reach but don’t want to organize your own events? Then event sponsoring is the alternative for you! Place your brand at suitable events for your target group or niche and attract attention in the right segment!

No time to read and want to speak directly to our contact person? Write to us or give us a call:

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Here are some reasons why event sponsorship is so powerful:

Reach and visibility: brand integration

By participating in relevant events, you can present your brand to a broad target group (brand integration). With the help of influencer events, you can build a strong presence on social media platforms. If fashion is your industry, fashion shows are the ideal stage to present your latest collections to a discerning audience. And if you want to present your products or services to a larger audience, a roadshow is the perfect option.

Event sponsorship gives your brand a certain authenticity and credibility. When you invest in an event, you not only show that you believe in your brand and products, but also that you believe in the event and its target group. This creates trust among event participants and potential customers.

Brand experience! With examples from our cases

Events allow your customers to experience your brand in a more personal way. Whether it’s live product demonstrations, interactive experiences or exclusive offers, events allow you to create a unique brand experience that participants will remember for a long time to come.

Example from our agency cases: Here we shot over 40 magazine covers for a client with fashion photographer Live, which were printed at the same moment. Over 40 cover shoots in one day. The photos are shared on Instagram, on TikTok in videos, perfect for the brand, because that’s how the message goes viral.

Contact us today!

If you would like to find out more about how event sponsorship can take your brand to the next level, don’t hesitate to contact us. Our social media agency specializes in event marketing and will be happy to help you find the perfect event for your brand and build successful partnerships. Let’s work together to increase your brand awareness and realize your company’s full potential. Event sponsorship is the way to a successful future!

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Our tasks: What we do for your brand

Everything starts with ideas! Concept, strategy, implementation.