The average response time is a very important tool for companies to maintain interaction with fans and prospects, but also to positively influence the algorithms of search engines and social networks. How long is an average reaction time actually? Imagine you are interested in a certain product at this very moment. You find it on […]
Content Marketing deals with the targeted distribution of information through the optimal preparation of content. The better content is packaged, whether in a short keyword form or in a complex brochure, as well as in a website, the better it will convert. With consumers and interested parties as well as with search engines. The discipline […]
Blocking someone means suppressing communication. If you block a specific person on social networks, you do not want to communicate with them any further. This can have various reasons, disputes or even just that one is annoyed online by a person. Some people also block people to get no further messages in their feed, e.g. […]
The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]
Community Management ist nicht das Beantworten von Kommentaren — das ist Kundenservice. Community Management im strategischen Sinn ist das aktive Aufbauen einer loyalen Gruppe von Menschen die eine Marke verteidigt, weiterempfiehlt und als Teil ihrer eigenen Identität betrachtet. Der Unterschied zwischen einer Community und einer Audience ist fundamental: eine Audience konsumiert, eine Community identifiziert sich. […]
Bio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
Avatar – The term “avatar” stands for artificial personalities or graphic representations or also animations, also so-called user pictures. Everyone who creates a profile in a social network first creates an account with an avatar. An avatar can also be a character in a video game, e.g. an orc. But an avatar can also be […]
The archiving of contents is for content management systems, to it also social networks belong, the big principle. A lot of data is collected and administered and output bundled by this clear administration, depending on the request. Although a large online magazine probably has thousands of subpages, every single piece of information, e.g. through the […]
What is an algorithm? Clear definition, synonyms and real-world examples. Understand how social media algorithms work and how to use them.
Analytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network. Selective evaluation of data for analysis Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.