Key figures: Project, duration and increase

Statistics say more than 1,000 words! That’s why today we’ve picked out an example that we’re just entering the second year of the agency’s work. Our client is extremely happy, especially thanks to the equally increasing sales in the online shop. For Sunday, we just wanted to give a few little insights into 1) how an SEO project for online shops roughly works and 2) how much does success “increase” and how do you measure it, aside from sales? More precisely, how do you recognize the increase that the agency has made through its work?

The project at a glance:

• Industry: Travel / E-Commerce
• Goal: Search Engine Optimization / Content Marketing
• Customer since: 2011 – 03.2020
• Project start (agency): 03.2020
• Active publication: 04.2020
• Key figure reporting by: Xovi evaluation (software)
• Rating (Xovi) before: 4.05
• Rating (Xovi) after: 19.12
• 372 % Performance increase

Questions and answers: Search engine optimization for Google

1. How does SEO work?
2. How long does SEO take?
3. How is the valuation of the domain created?

How does SEO work?

What do you do with SEO? What are SEO standards? SEO stands as an abbreviation for search engine optimization. This refers to various search engines, or rather their algorithm, which is responsible for the rankings, i.e. the placements in the search results.

The focus is, simply put:

• 87 % good content (research to production and improvement over time)
• 6 % internal and external linking
• 3 % Inbound links
• 2 % Media content
• 2 % Social media

We have more on the topic here:

• SEO Agency – Reach through good content
• Learn (free of charge): Writing SEO texts

How long does SEO take?

Every project is individual, just like the product range in the online shop. Therefore, the question “how long does SEO take?” can not be answered in a general way. However, this best practice gives a small insight into the matter, or the time that such a project needs.

For this project we can give the following internal key figures:

• Participation in the project: 3
• Of which head level: 1
• Preparation: 1 month
• Minimum duration: 24 months

Not every area can be increased so quickly. Finance, for example, but also real estate are much harder to conquer. But there is also high competition in the travel industry. Our client sells in something like 100 products, including about 5% high-priced, 4-digit products. The rest is usually accessories.

Comparison to other industries (basis travel = x1):

• Finance: x6
• Real Estate: x8

How is the valuation of the domain created?

The software checks here roundabout 1 million keyword / keyword combinations. For all keywords, certain domains (websites) rank.

The software then looks to evaluate, simply put:

1. How often is a domain represented?
2. How high is the domain placed?
3. How much competition exists?

• Client (preferred): Xovi (fee required)
• Our recommendation: Google Search (free of charge)

Before / after comparison (software): + 372 %.

Here’s another quick look at the software’s stats in the graph. In comparison:

Before: Rating at 4.05

After: Rating at 19.12

Become a Content Marketing Manager at One

Image and video production – video marketing without sound, text overlays, small smartphones, customization of scenes. Further use for Youtube, instead of 30 seconds 10 minutes, instead of text overlays, speech, moderation. For Instagram new square formats, only 10 seconds time, maximum 2 seconds to engage the follower – phew! A lot of work. We help you produce the perfect media and content for social media.

• Image and video production
• Content marketing

You already have experience in content production? Excellent! Send us your application.

• Email: office@socialmediaone.de
• Subject: Application Content Marketing
• Appendix: Application and curriculum vitae

You can expect an international and dynamic working atmosphere. And yes… We celebrate successes together at events. We always have an open ear for your ideas! You can permanently contribute your other skills and take on a leading role in the future.

Your profile as Content Marketing Manager

• Professional experience in the field (agency side or client side)
• You like to be on Instagram, YouTube, TikTok & Co.
• You know current trends and topics
• You work conscientiously
• Willing to learn, responsible, reflective

Your salary, vacation & Co.

We evaluate your qualities individually! In Content Marketing Management, we offer you a fair to very good salary and additional opportunities for bonuses, depending on the skills you bring to the table.

• Salary: By arrangement
• Salary: By arrangement

Collaboration with our partners, customers and our team members: Welcome to One! We look forward to receiving your application.

All jobs: Agency overview

Business Development for new clients of our agency, Performance Marketing for existing clients, Social Marketing, Social Ads, Google Ads, Content Marketing, we are always looking for talent. Here you can find all jobs in an overview:

• Jobs

Customers: A selection