SEM – Social Media Agency

Google Ads: Agency, prices, SEA – search engine advertising

Laura — Sun, 23 Feb 2020 07:03:47 +0000

Google Ads

Do you want to generate more reach and more leads for your brand? With us, you can place high-performance ads in Google search results that target exactly where your customers are looking for solutions.

We optimize your presence in Google Search, create visual buying impulses via Google Display Ads and scale your e-commerce success through data-based performance marketing, while leveraging your full market potential through additional channels such as Bing Ads or Native Ads.

Ads ⚡ Contact

Google Ads: Place search engine advertising

Google Ads – Today we want to get you started with the topic of “advertising on Google” or AdWords. CPC, CPM, AdWords, impressions, clicks… lots of technical terms from performance marketing! Today we want to explain Google Ads to you very simply, using the most frequently asked questions. How does advertising on Google work? How do you advertise on Google? What do Google AdWords really do for your e-commerce success? As an agency for Google Ads, target groups, targeting and holistic marketing campaigns, we receive many questions every day. We strategically combine your search engine presence with SEO and social ads to make your brand visible at every touchpoint. We have collected the most important answers for you here. How search engine marketing (SEM) works explained step by step.

Questions? Talk to us or write to our Google experts: Contact

Stephan M. Czaja, owner
Social Media One

Your agency for advertising on Google 2026:

Creation and management of your campaigns for maximum visibility
Scaling: Targeted reach through high-performance ads
Experts for Google Ads, Social Ads and Native Ads
Targeting: Precise addressing of your target group by age, interests & user behavior
Re-targeting: Re-targeting your visitors, ideal for e-commerce & store sales
Leads & automation: email funnel and automated email marketing
Psychological triggers: use of UGC (user-generated content) for higher click rates
Monitoring and optimization of all your KPIs in real time
Synergy: Linking ads with your SEO strategy
Methodology: Holistic performance marketing
Experience from over 100+ successful cases

Google Ads: Agency, prices, SEA – search engine advertising

Kontakt

Google Ads for online stores

Google Ads – here you will learn important tips for successful advertising with Google Ads and how to generate more sales in your online store at the same time. The online marketing mix is becoming increasingly complex and there are now numerous ways to place digital advertising for your e-commerce success. However, the most interesting for most online retailers is Google Search! Today, we will explain why this is the case based on the most important questions we receive as a Google Ads agency.

Massively increase product awareness through targeted targeting
Promote the brand and strengthen visibility against the competition
Optimize sales and ROAS in the online store through re-targeting
Generate more leads for your sales funnel

In Berlin, Cologne, Düsseldorf, Munich, Hamburg and throughout Germany: If you have more detailed questions or are planning specific projects, we look forward to receiving your call or e-mail! We will advise you personally: Contact.

Advantages of Google Ads

Your advantages of Google Ads at a glance:

Targeted advertising on high-selling keywords in the search engine
Targeting according to precise data via Google Display Ads
The days, time and frequency of your ads can be planned precisely
Scalability: Costs correlate directly with your user values(CPC)
Full cost control over your media budget
Local to global alignment of your campaigns

By the way, what does an ad on Google cost? How much does 1,000 impressions (CPM) cost? Calculate your Google Search Ads media budget here as an example.

How does advertising on Google work?

The main advantage of advertising on Google is the extremely precise reachability of your target groups. Simply explained: Google is one of the largest companies in the world when it comes to user data. Valuable insights can be gained from this: Wishes, habits and purchase probabilities.

What interests do your users have? What products are they looking at? Google can answer all these questions. As a result, you can target users extremely precisely. The more precisely you hit your target group, the less budget you have to spend – which lowers your costs per sale!

The ads are not only displayed in search, but across the entire display network on millions of websites. You will also be visible via alternative channels such as Bing Ads or Native Ads. For maximum performance, we often combine these strategies with organic SEO measures to sustainably increase click rates.

As an agency, we identify your target groups, create performance campaigns and continuously test them against each other (A/B testing) in order to achieve the greatest possible success for you. This allows you to achieve your goals, such as increasing sales and generating leads, more efficiently than the competition.

Optimization of your campaigns

Efficient bid management(CPC bids)
Increase in quality factors
Development and maintenance of keyword pools
Clean account structure for full transparency
Strategic campaign settings
Conversion rate and landing page optimization

Remarketing / retargeting of visitors

But it gets even better: with remarketing and retargeting, you can easily reach visitors to your website or online store again. Anyone who does not decide to buy directly, but leaves the shopping cart or product page, will be shown the product again through remarketing. An ingenious marketing tool for your e-commerce success!

Your user is therefore not lost when he or she leaves. He or she is recorded immediately and placed in a segmented target group. This allows you to create individual stages within your campaigns – e.g. people who have placed a product in the shopping cart but have not ordered it. This exact product is then displayed again, often combined with psychologically optimized user-generated content (UGC) to increase trust. This works in the search engine, but also in the entire display network and as social ads on Instagram or TikTok.

Retargeting allows you to reach a user again with a specific product, whether physical or digital.

Reach target groups: minimize wastage

As described, you can create highly specific target groups. You not only reach shopping cart abandoners, but also users based on their dwell time. Anyone who has been in your store for more than a minute shows a high level of interest and is saved separately. The more precise your target groups, the more cost-effective your performance marketing will be.

With individual and personalized ads, you massively increase the willingness to buy. This is the big secret behind effective advertising on Google and in social networks.

A/B tests and success optimization: personalization of advertising

The big advantage in your digital marketing is the flexible options. This includes testing different ads (A/B tests or split tests). While traditional advertising such as posters is unchangeable, you can permanently adapt your Google Ads – 24/7. Personalization is your magic word: the more individual your ad, the higher your sales.

As an agency, we are constantly testing different formulations, layouts and content variations against each other in order to filter out the most effective performers. We use the CPC (cost-per-click) as a key figure so that your budget is efficiently converted into real clicks.

Conversion: sales, leads & co.

Good conversion, bad conversion? Conversion stands for your conclusion (sale, newsletter subscription, webinar registration). A conversion does not always have to be a direct sale; registration in your email funnel is also a valuable conversion that we process further via targeted email marketing.

Analysis and evaluation in monitoring

The permanent analysis of your campaigns is what makes your advertising on Google so efficient. You receive detailed statements about successes and even recognize the age, place of residence and interests of your buyers. In the past, you would have needed a market research institute for this – today we deliver these figures directly to your door in real-time monitoring!

This detailed reporting means you always have an overview of your KPIs and can see exactly how your budget is performing.

Advertisement optimization

The better your target groups are organized, the more precise your retargeting is and the smarter your tests are, the better your ads will perform! We make sure that your media budget is used highly efficiently to get the maximum success out of your campaigns.

How do you advertise on Google?

How do you advertise on Google? As one of the largest companies in the world, Google naturally offers its own system for placing advertisements. In this Google Ads Manager, which is definitely very complex for beginners, you can make all the settings and configurations for your campaigns. As an agency, we guide you through this process and ensure that your budget is used highly efficiently.

What are the benefits of Google Ads?

What is the real benefit of Google AdWords? This is the question that many marketing departments and companies are asking. There are now numerous ways to promote sales in your online marketing mix. From content marketing, influencer marketing and social media marketing to social ads and sustainable search engine optimization (SEO).

Google Ads allow you to advertise your products and services online. But how efficient are they? As you will see later in the best practice example of the heatmap, most interactions are concentrated on the top placements. This is exactly where your Google Ads are placed. For you, this means fast results and direct sales.

Google Ads fit into people’s everyday lives. They are not an annoying pop-up, but a recommendation from the world’s largest search engine – a brand that users trust. By placing ads, you can immediately bring your company to the top positions and thus massively accelerate your performance marketing.

What is a Google AdWords campaign?

Your Google AdWords campaigns are targeted at the search results in the Google search engine.

The largest search engine in the world

Your ultimate advantage: The majority of all search queries worldwide are made via Google. Billions of people search for solutions, products or trends every day. Google filters these queries using a smart algorithm. This is extremely interesting for you: you benefit from a huge reach and can personalize your ads precisely for your user groups. If you use AdWords, you will be displayed in the coveted first places.

Display in the first places

The first places are extremely coveted. Referral marketing is one of the most powerful methods of convincing people of your product. Whoever is at the top is perceived as important. This is exactly the principle behind Google Ads: visibility generates trust and sales.

Click behavior and heatmap

If you look at the click behavior in our best practice, you will quickly see that the majority of clicks occur in the top positions. Accordingly, this listing is valuable for you. We differentiate between impressions (display of your store) and clicks (active interaction). Only a click leads the user to your e-commerce store.

The more closely you track the actions on your website, the more precisely we can optimize your ads through retargeting. Remember: Almost nobody looks at page 2 of the search results. 90% of users stay on page 1, and 68% only stay on the first 5 rankings.

Page 1 and Top 5 is everything

So your goal is to rank at the top – either in the long term through SEO or in the short term through Google AdWords.

What do Google impressions mean?

Two key figures are particularly important for you: impressions and clicks.

Impressions: Display in the search results

Every time your website is shown to a user in the search results, this is an impression. So your company has been seen.

Clicks: Referral and visit

The user only lands on your site when they click. In search engine optimization, you build organic traffic through content marketing. This is great in the long term, but Google Ads allow you to skip this route and get to number 1 straight away. This makes them a real success model for your business.

How much does your advertising on Google cost?

How much does it cost to advertise on Google? This is the central question when you are looking for a first-class Google Ads agency. But how much do you invest compared to Facebook Ads or traditional channels such as TV advertising? For big brands, it’s often about budgets for the Super Bowl or advertising on Pro7 and RTL, while smaller companies scale locally.

Ultimately, you evaluate each channel according to its benefits: Where do you get the most exposure and sales for your budget?

Price calculation: Advertising spaces and competition

Your ad prices are extremely individual. They depend on your industry, your target group and the competition. Competition is high in areas such as finance, real estate or e-commerce. Here you need smart strategies and creative content to stand out from the crowd.

Calculate your potential budget here free of charge:

An insider tip when booking keywords: It’s all about the spelling! “Buy house Berlin” often costs significantly more than “buy Berlin house” – this is where professional optimization can save you money. In the long term, the combination with search engine optimization (SEO) also pays off. If you reach 10,000 visitors a month organically, you save over €100,000 a year on your media budget.

Save money in the long term with SEO? How search engine optimization (SEO) works

Tip! Want to learn more about SEO? Take a look at our videos in the Lukinski SEO Masterclass:

Writing SEO texts – 6 episodes on Youtube
Setting up WordPress – 5 episodes on YouTube

Clear advantage of Google Ads

The biggest benefit for you: Google Ads users already have an active need. While you first have to arouse interest with posters or streaming ads, the Google user is already in the buying phase. Your ad is the perfect recommendation at the moment of highest interest.

Key figures: Comparison by KPI

How do you compare your measures? Whether public relations or product launch in the store: What counts in the end is activation.

CPM: Your costs to reach 1,000 people

We use the CPM (price per thousand contacts) so that you can compare different media. This allows you to see exactly how efficient your performance marketing really is.

How do you start your Google Ads strategy?

Professional AdWords management needs a plan. Together with us as your agency, you work out your goals in workshops. We identify your bestsellers and focus products (A products).

Whether 100 or 2,000 links: We optimize every single landing page based on keywords and psychological triggers such as UGC (user-generated content). From the initial strategy and setup to detailed monitoring, we ensure that your company remains state-of-the-art.

Google Ads Agency

Do you want to advertise on Google? We can help you with the design, strategy and implementation of your campaigns.

Consulting, workshop and strategy

We focus on quality rather than quantity. From national e-commerce to international systems: We guarantee you performance and measurable output.

Contact and contact person

Questions about strategy development? Get in touch with us now:

Google Ads Experts: Contact

New! Native ads: referral marketing

Native ads do not look like advertising, but blend discreetly into the content. Your advantage: According to studies, the click-through rate (CTR) is up to 8 times higher than with classic banners. Storytelling and personalization massively increase the intention to buy.

Native Ads

Jobs: Google Ads and Performance Marketing

Have you already gained experience and are looking for new challenges? Support us and our customers.

Marketing Jobs

Google Ads: Agency, prices, SEA – search engine advertising

Cases

Performance Marketing: Overview

Email marketing is a crucial part of your overall performance marketing strategy to convert leads into sales.

Agency & strategy for your sales deals

Performance marketing agency – Performance marketing includes a mix of online marketing tools that all have one goal: measurable success. We will introduce you to all areas and benefits step by step. You will get to know: The viral power of social media, automated email marketing, affiliates, display and native advertising. But also the psychological effect of user-generated content (UGC), efficient search engine ads (Google Ads) and sustainable search engine optimization for your e-commerce store. It all starts with the right strategy and a performance marketing agency that knows its trade and scales your campaigns for maximum profitability.

Google Ads Agency

Your agency for advertising on Google 2026:

Scaling: Targeted reach through high-performance ads
Experts for social ads, Google ads and native ads
Optimization through UGC (User Generated Content) for maximum CTR
Targeting: Precise targeting based on age, interests and user behavior
Re-targeting: Re-targeting your visitors, ideal for your e-commerce success
Leads & automation: email funnel and automated email marketing
Monitoring and real-time optimization of all KPIs
Methodology: Holistic performance marketing
Experience from over 100+ successful cases
Contact person: Contact

If you have any questions, please give us a call or write to us directly!

Case study and best practice

Case studies say more than 1,000 words! Here you will find a selection of our most successful customer projects:

Do you have any questions? We will be happy to help you in a friendly and direct manner!

Google Ads

Place ads in Google search results, with smart keywords, with performance and with Social Media One.

Ads ⚡ Contact

SEO on Facebook, YouTube and Instagram? Channel Name to Video Marketing (Search Engine Optimization)

Laura — Fri, 21 Feb 2020 07:05:35 +0000

Social Media SEO – After our big editorial on the basics search engine optimization, we wanted to take a closer look at the topic of search engine optimization on social networks like Facebook, YouTube and Instagram today! In principle, this is also about “keyword”-optimization. However, we often talk about “search engine optimization” on social networks when we receive inquiries from customers. Through the targeted planning and creation of headings, descriptions, hashtags knowledge about naming file names. How can you optimize your own social media project?

Basics: Google search engine optimization

The big goal in optimization, whether social media or search engine, is the generation of reach and thus possible sales, newsletter opt-ins, webinars, etc. Through the use of specific keywords, packaged in a variety of information, content is ranked higher by the algorithm of social networks or search engines. Factors such as amount of text, keywords, structure, headlines, third-party media, list items, links, etc. influence the PageRank method used by search engine portals to evaluate the quality of web pages.

Read more about the PageRank method in the article search engine optimisation.

Keyword optimization on Youtube, Facebook, Pinterest, Instagram & Co.

If you want to understand how keyword optimization works in social networks, you should also deal with the optimization of keywords on homepages and online shops. After all, in the end it is not only about keywords, but about the strategic use of certain keywords in the context of regular content.

To put it simply: keyword optimization means not to write the word “iPhone” a thousand times. If it would be so easy to get on the first places in the search results of social networks and search engines – of course, this is not possible!

That’s why it’s not only about the amount of keywords but also about the connection with the other content.

Transferred to Youtube this means: A detailed YouTube video on the topic of your choice would be perfect. You give over 8 minutes of valuable information in a monologue and then provide this video with selected hashtags.

If users are then on YouTube and search for this particular topic, enter the search term in the search field and the probability that your social media content will be displayed increases.

So you always need two factors:

The first priority is always the added value for the user, through information
In second place is the optimization, so that the content can be found by the users, e.g. by specific keywords

Tip! Good keyword planning also helps in the structuring of video content

At the very end, “search engine optimization” in social networks, just like Google, is not just about the amount of keywords, i.e. pure quantity, but about the quality of the content.

Here we give a small list of thought-provoking ideas for the optimization of your social media channels. If you would like more detailed information, please contact our agency and our contact persons! We are experts in conception, strategy development and implementation when it comes to search engine optimization, whether Google, Facebook or YouTube. We are looking forward to your project: Contact.

Google search results: User behaviour and perception

Here to see: Heatmap of eye movements.

1st place is therefore, as can be seen here, the be-all and end-all for SEO managers, on Google, Youtube, Facebook & Co. Already knew, 90% of users never leave page 1. A whole 68% even only pay attention to the first 5 places. That is why many companies take advantage of Google AdWords. Thus advertisements, right at the top in the search results of Google can be switched!

Directly on place 1? Thus advertisement on Google: Ads & Adwords

Facebook SEO? Names, hashtags and groups

On Facebook there are mainly two important aspects. In addition to the information that we have already described at the beginning of the article on search engine optimization in the area of social networks, groups play a particularly important role on Facebook. Accordingly, the naming at Facebook groups but also the naming of the own Facebook channel is so important.

Channel name and group name

The channel name of your fan page but also the potential name of your group, if you want to promote discussion in your own community should be very accurate and specific, keyword keyword optimization. Simply put:

Best Practice Facebook group name

For a large, international company, individual Facebook groups were created for larger cities. The primary goal of this company is, simply put, to sell off-the-shelf products. Through different channels, e.g. the app but also in groups, with coach and regular meetings on site.

The optimal group name then includes the exact name of the activity, as well as the city name and brand name (the company name has been changed). Most important is to specify the exact activities, in this particular case slimming, diet, etc.

Example: “Slimax: slimming Berlin”
Brand name + keyword + city (local marketing)

The more accurate the offer, the higher the conversion. This makes search queries or optimization to such, so an interesting strategy for companies in online marketing.

What makes a “search query” so special?

First of all: Whoever is searching has a concrete need or wish. Our goal: Tailor-made content for search queries. On Instagram you have only a moment of perception, on Facebook a moment to 30 seconds (e.g. for videos) and on Youtube it is 10, sometimes even 30, 60 minutes of perception.

At the moment of the search query, the user takes only a few moments, a few milliseconds, to make his click. Whoever delivers a suitable offer at this moment wins the battle for clicks. Accordingly, group names should be as accurate as possible, not only include the brand name but also the “why”! When you publish new Facebook postings, new photos and videos, remember to use keywords in the text. Read more about texts and keywords.

An example (this is how a Facebook post [without emojis] of the content could look like):

Social Media & SEO?! Using cross-media marketing methods – learn here how to use keywords to increase the reach of your YouTube, Facebook and Instagram channels!

You want to know more about Facebook? Get in contact with our Facebook experts! We look forward to your request and your new project: Contact.

Hashtags: Keywords for search queries

How important are hashtags? If you start with marketing in social networks, Facebook but also Instagram and YouTube, you often start with a large amount of hashtags under your own posting. But does that really make sense?

As just described, social media postings are mainly about the added value for the users (quality before quantity). If you compare new, small social media channels with the old, large ones, you will quickly notice that the large ones use fewer hashtags. In the first analysis and observation, you might think that this is because the channels are so big. But in fact, it’s all about focus! For example, if you are making a contribution about real estate, you should not use 30 or 40 different hashtags to attract attention. 3-5 hashtags are sufficient. Exact, focused and recurring. Good content attracts attention, not many hashtags.

Tip: Focus on specific hashtags

Therefore, we recommend that you use 3-5 very focused and central hashtags that are frequently searched for. Hint! You can search for hashtags yourself in your Youtube app for iOs and Android, also on the desktop and tablet PC. You can see immediately if a certain search term has 1.000 views, 10.000 or 1 Mio. Search for popular search terms or hashtags, because this is where the most happens.

Example for hashtags:

Bad examples #real estate buying #real estate agent #beautiful house with garden #sonnenscheinimgarten #new offer #I’m happy #large apartment #berlinkreuzbergzentrum #berlinkreuzberg #berlin #berlinmitte #inberlinwohnen
Good examples: #real estate #realtor #live #berlin #kreuzberg

Another tip, many people search the internet for “good hashtags” and load up on sites that recommend hashtags to build up reach like #like4like or #follow4follow. These hashtags do not help their growth. They want real fans who interact with their content, not “just” follower.

Facebook is the largest social network in the world with over 2 billion users. This makes it the platform among social networks through which you can reach the largest number of people.

More about Facebook, Ads, Groups & Co? Read more about our Facebook Marketing Agency

Youtube SEO: video marketing and optimization

How does the optimization on YouTube work? Search engine optimization makes a lot of sense especially on YouTube, because YouTube belongs to Google (of course you support yourself). So the biggest video portal in the world is also part of the big, rather gigantic Google universe. Accordingly, activity and of course optimization on YouTube is rated accordingly high by Google itself.

Video marketing, keywords and description

In principle, the optimization is similar to the 10 SEO tips that we give at the end of the article. It is about meaningful texts, but in a much shorter form. But it is also and above all about accurate headlines, internal and external links and certain keywords that should be used.

The superordinate term for this optimization strategy is “video marketing”. In video marketing, as in search engine optimization for Google, two areas are considered: The content of the video, from the structure of the topics, i.e. the optimization before the video production, as well as the optimization after the video production, through description, thumbnails (preview image) and references, e.g. to other interesting videos from your YouTube channel. For some, this area in the description is also very interesting in the point affiliate marketing. But for all, both aspects before and after the video production are important:

Video content – Theme structure, structure and entertainment in production
Video optimization – From thumbnail (preview image) and heading after production

Titles, tags and descriptions with keywords

The central methods therefore include the classic parameters of search engine optimization. These include the title of the YouTube video, the tags, i.e. keywords, the description of the video plays an important role in the search engine optimization, but also in the call-to-action topic. Call-to-Action means that users are actively informed about an action. For example:

Subscribe to the newsletter now!
Only 100 pieces in the shop, buy your model now!
Click here to get the discount code!”

Good heading, bad heading – Example

But back to the topic of search engine optimization, titles and descriptions. Good titles look like this, for example:

Good – “Search engine optimization e-commerce: tips and tricks”
Focus keyword: search engine optimization
Secondary keywords: e-commerce, tips, trips

A bad title would look like this, for example:

Bad – “How to improve your site”
Focus Keyword: none
Secondary keywords: none

Optimization starts at concept

The optimization does not start with the title and description, but starts with the conception of the video or the different contents. Because of course YouTube has very strong software in the background, which not only evaluate the images in the YouTube videos, but also the spoken content. YouTube can therefore determine very precisely which topics are adressed in a particular video and which are not.

YouTube even delivers the description (voice-in-text) free of charge. It can be used, for example, to add subtitles to your own YouTube video.

Optimization comes in the form of text, content and visual optimization. If the thumbnail (preview image) of a video is well designed and optimizes the conversion, then the click rate and with it the range increases. As a result, the YouTube video will be seen more often, more often equipped with a Like and also commented on more often. This in turn increases the YouTube video in the algorithm and this leads to a further increase in reach.

Let us once again summarize the individual areas of video optimization:

Optimization of the texts, this is about titles, keywords and description of the videos
Optimizing the contents of the video, in advance
Optimization of visual properties, from thumbnail to header image, to animations in the video to keep users as long as possible.
Internal link in the description, matching videos from your channel
External link in the description, for example to your online shop
Tip! short URL instead of long links

Youtube is extremely exciting for companies. Users are becoming more and consume more content, making Youtube currently a good advertising platform.

More about Youtube SEO & Co? Read more about our Youtube Marketing Agency

Instagram SEO

On Instagram only little optimization can be done based on keywords. The only way to get attention are hashtags.

The big goal is to get into the trendings for a specific hashtag, i.e. to appear under the most popular post. Depending on the amount of postings published on a particular hashtag, the time span in which a posting can be within the trendings varies.

These “trending” posts are displayed to all users who log in to the Instagram app and click on Search (magnifying glass icon in the app). Here you can find new and interesting posts by people you follow, but also certain hashtags. You can also search here, for example for #Luxury property

But how do you get into these trendings? Let’s look at a simple, theoretical example.

Tips! Top10 search engine optimization – Learnings from Google

Keywords – Define your keywords, preferably in an editorial plan
Focus – Focus on one keyword per page
Add value – Create informative content with at least 500 words
Internal linking – Set meaningful links in the text
URL – Create good URLs by title and without filler words (am, im, and, …)
Other elements – Use bullets, numbering and tables
Image SEO – graphics, photos and images should be optimized before uploading (compression, file name, etc.)
Foreign content – Use third party media such as YouTube, Instagram and Facebook
External link – links from other pages (backlinks)
Google Ads – Use Google AdWords to get targeted attention
More on the subject… Search Engine Optimization (SEO)

Search Engine Optimization (SEO / SEA): Google & Co.

Laura — Thu, 20 Feb 2020 13:10:02 +0000

Search Engine Optimization (SEO / SEA): Google & Co.

SEO / Search Engine Optimization – How does it actually work? Today we want to take a closer look at the topic of search engine optimization, or SEO. So that you understand how the mechanism (PageRank) and algorithm behind search engines like Google or also Bing, Yandex and Duck Duck Go Go works. Of course with a clear focus on Google, the largest search engine in the world. Billions of search queries are started every day via Google, this is where the search for information begins but also the start, when buying products. About 3.45 billion search queries are currently made per day. Accordingly, search engine optimization is interesting for the entire area in e-commerce!

SEA means Search Engine Advertising. With it, for example, content that has been created for SEO (example: store product) can be advertised in Google and in other search engines. Your ad will appear before the organic results. Read more about SEA here.

Questions? Talk to us or write to our SEO experts: Contact us

Your agency for SEO & SEA marketing 2026:

Full service SEM agency (Search Engine Marketing)
SEO text creation, page structure and link building
Scaling: Targeted reach through organic reach
Experts for Social Ads / Google Ads and Native Ads
Leads: Email Funnel and Email Marketing
Monitoring and optimization of all KPIs
Methodology Performance Marketing
Experience from many cases

Stephan M. Czaja, Owner
CXMXO Group

Search Engine Optimization (SEO / SEA): Google & Co.

Contact

How does a search engine work explained simply?

Not only in e-commerce, but also for agencies, service providers and much more, placements at the top of the search results are extremely interesting. Today we take a close look at the topic of SEO, SEA and SEM. What does SEO mean, what are impressions, clicks and how does content marketing work? How do you write good SEO texts? How long do texts have to be? We answer the most important questions that reach us as an agency! Our basic SEO check for you!

Search engines have the ultimate goal of providing the best and most informative content to their users.

Advantages of search engine optimization

Just a small overview of the advantages:

Acquisition of new customers via XL platform Google
SEO is sustainable and measurable
Targeted for exact keywords
More visitors for site / online store
Better texts, more conversion
SEO increases awareness

In Berlin, Cologne, Düsseldorf, Munich and Hamburg and throughout Germany, search engine optimization and digital sales channels are gaining in importance.

Algorithm, PageRank and strategy

To find the best results, your algorithm looks at the contents of the Internet and evaluates the individual pages using the “PageRank” method, an analysis method that we’ll discuss in more detail later. The evaluation of the pages then leads to the listing of the individual pages, sorted by relevance, in a list (the search results). Those pages that offer the user the most added value and information are placed at the top of the search results. The better the text, the more comprehensive the overall work, the more linked the structure, the faster the page loading speed, the higher the rankings.

As soon as users submit a search query on a portal, the results are output within milliseconds. The algorithm of search engines works 7 days a week, 24 hours a day and constantly re-evaluates the pages of the Internet.

Through these constant updates, Google operators ensure that their users are only shown relevant results. That’s why search engines pay so much attention to the quality of web pages, accordingly, texts must be made and prepared in an optimized way before they are published in the blog, on the homepage or in the online store.

Search engine optimization goals: Simply explained

Goal – the goal of search engine operators (also your goal): To provide the best information. Therefore, also provide added value for users. Results are sorted by relevance. Means, give exact content.

Keywords – The algorithm evaluates individual pages (PageRank method). That is why niches are so interesting in search engine optimization, even long keyword chains like: “BMW new model in black where to buy” provide leads.

Influencing factors – Many factors go into the evaluation: Text length, loading speed, links, and much more.

Organic + paid (Tip!) – The financing of the operators takes place through advanced placements, e.g. Google Adwords. That is, before the organic search results are advertisements. This placement should also not be forgotten in the overall context of performance marketing. Read more about Google Ads here.

How many searches are there per day?

Around 3.45 billion search queries are currently made per day. In Germany, for example, 9 out of 10 search queries are made on Google. No one leaves page 1, a full 86% do not click further on page 2, which shows the relevance of the first page. 68% only look at the first 5 of 10 search results.

3.45 billion searches per day
9 out of 10 Germans use Google for search queries
86% do not leave page 1
68% only look at the first 5 of 10 search results (page 1)

Interesting facts make the difference! You want more? Book our keynote speakers.

What is SEO optimization?

How does “Search Engine Optimization” work? If you want your own site or e-commerce to be ranked high in search engine results, you have to do search engine optimization, that’s clear.

Search engine optimization means good SEO texts! SEO texts are created by SEO manager in the company or in the commissioned agency, here it is not only about the continuous text, but about the entire structure and the structure behind it, as previously described. Because only through the good basic structure of individual texts, great systems can be created later.

Key figures that give a good overview of the success are, among others, keywords such as internal linking but also dwell time, on the page, as well as the number of pages visited. The longer a user stays on the page, the higher the dwell time. This is an extremely important key figure in search engine optimization.

Key figure in search engine optimization

Dwell time – How long does a user stay on the page?
Interaction – If the user actively performs actions (interaction), e.g. scrolling the page, opening images, clicking links, etc.
Average number of pages – how many pages do visitors open on average?
Demographics – What audience is on the site (age, country, city, interests, etc.)

What is SEO Content?

The success of search engine optimization is measured on the basis of the SEO key figures (above). The basis for success in the search engine is SEO content (texts). Creating content means content beyond the text. As you will see in our 10 tips for the search engine, it is more than just plain text. From a clean text layout to information with added value, to internal linking or even image SEO, there are many construction sites on a homepage or in e-commerce.

In addition, the entire structure behind the individual texts comes with their search engine optimization. This structure is summarized briefly and clearly in an editorial plan. This editorial plan is the basis for the cooperation between the agency and you as the customer. It offers a temporal advance planning, but it also conveys the basic strategic considerations the keywords and topic areas. The editorial plan serves as orientation, also for all involved employees.

If you want to understand the absolute basics of SEO, however, we recommend the 10 tips that follow in a moment! Because with this you will understand the methodology, behind first SEO content, relatively quickly and easily.

Keywords – Best Practice: Creative Content Marketing

Before we get to the top 10 SEO tips, here’s the key term in search engine optimization: keywords!

Keywords are certain terms that are ultimately the objective of a single text. This article could have as a central keyboard, for example, the term: “SEO text” or more generally “SEO agency”. Clear and focused, as this is about search engine optimization.

About keywords you could write whole books, very simple and beautiful as an understandable example, I find misspelled terms. They show that can be specially designed a single SEO text. Do you want a small example of creative SEO content?

For example, if a keyword like “SEO Angentur” (yes, you read correctly) is searched over 2,500 times a month, then good SEO managers will pick up this keyword. In fact, over 2,500 people search for “SEO Angentur” every month in Germany! In a year, that’s a whole 30,000 searches, for a spelling error that most are sure to ignore! Theoretically, 30,000 potential customers for their SEO agency. The following headline is intended to attract Google’s attention to our site for this particular keyword.

SEO Angentur (Best Practice “Spelling errors in SEO”)

Last month, there were actually 2,900 searches on Google.com for the keyword “SEO Angentur”. We have exactly the same here for “Influenza Agentur”, because many confuse the spelling of “Influencer” and “Influenza”, be it through ignorance or autocorrect on the smartphone. Little test? Just search for “influencer agency”! Our social media agency is ranked #1 in the search results.

SEO example 472 % performance: increase in 12 months

In a social media agency, it’s all about good content, in photo & video productions, but also in search engine optimization, or SEO for short. Content marketing is the magic word, plus a few quality backlinks – but is it really that simple? And does SEO actually work? Here’s a little insight into a customer project we started roundabout 12 months ago. More precisely, a best practice in the area of e-commerce (travel). Total +372% performance increase or in other words: Partially sold out!

SEO example 472 % performance in 12 months

How does PageRank work?

PageRank algorithm – The so-called PageRank algorithm is a specific method to rank a large number of linked documents, such as Internet pages, blogs and online stores on the World Wide Web, based on their structure.

How to improve Google ranking? Top10

Now we have the ultimate 10 SEO tips for your homepage or e-commerce. The answer to the big question, especially for small businesses that need cheap SEO and can’t afford an SEO agency: “How can I make my homepage visible on Google?” – here is the answer! 10 SEO agency tips for your homepage and online store:

Keywords – define your keywords, preferably in an editorial plan
Focus – Focus on one keyword per page
Added value – create informative content with at least 500 words
Internal linking – Set meaningful links in the text
URL – create good URLs based on the title and without filler words (am, im, and, …)
Other elements – use enumerations, numbering and tables
Image SEO – graphics, photos and images should be optimized before uploading (compression, file name, etc.)
Third party content – Use third party media such as Youtube, Instagram and Facebook.
External linking – links from other sites (backlinks)
Google Ads – Use Google AdWords to get targeted attention

What does a good SEO optimization cost?

What does search engine marketing cost? The question of the cost of search engine optimization cannot be answered in a general way. After all, search engine optimization is a qualitative service, not a quantitative one.

Who offers immediately calculable SEO texts, can not be serious. Compare only texts for an online store, e.g. in the area of “pet food” or “vacations”, on the other hand you have SEO texts for demanding topics, e.g. “lawyers and law”, “real estate” or even “investments”, the quality and the demand varies with each project and subject area.

Accordingly, you SEO texts can not be measured only by the number of words. Quality is a high commodity, after all, the texts are online for weeks, months and years. This is also about reputation for your company. The quality must be right, not only the algorithm of Google appreciates this, but also your visitors. So you are also quickly back to the key figures for success: dwell time, interaction and the average visited pages show.

Quality pays off!

In the end, it’s all about conversion. With good search engine optimization you attract visitors to your offer, just one click away from purchase.

What is the cost of an ad on Google? … and SEO?

Google it sounds exciting for you? It is! With Google Adwords you can reach targeted people, according to age, interests, place of residence and many other parameters. Eat and therefore take a look at the system behind paid reach! Read more about Google AdWords and its benefits, costs and campaign management here.

Calculation example, search engine advertising costs

If you want to quantify the costs of search engine advertising, one way is to calculate how much paid traffic (reach) costs, i.e. visitors through Google AdWords or similar models. We put these costs in relation to the organic reach gained through good SEO texts.

Let’s take the area of “real estate” as an example. If you buy clicks, i.e. visitors, you pay more or less depending on the competition for the individual search term.

Click prices: Paid traffic

Here you can see the click price for specific search queries. But you also see the difference in the spelling. Briefly described: You book advertising spaces (individual keywords) with Google AdWords. The fewer advertising spaces are available, the higher the price. As seen in the example “buy house Berlin” compared to “buy Berlin house” – 50% saved!!!

“Buy house Berlin” with 9,900 searches per month is 1.10€ / click
“Buy a house in Berlin” with 1,000 searches per month is 1.19€ / click
“Buy Berlin house” with 720 searches per month is only 0,55€ / click

If you manage to reach 10,000 visitors a month, you will reach 120,000 visitors a year. 120,000 clicks that do not have to be financed by paid advertising. Accordingly, search engine optimization pays off extremely in the long run.

120.000 visitors per year at an average of 0,92€ / click = 110.400€ equivalent value

A good SEO project that attracts 120,000 visitors over 5 years reaches a total of 600,000 people, an equivalent of 552,000 €.

Advertising on Google? How Google Ads & Adwords work

What does an SEO text cost? How many texts do you need?

Depending on the system and the client, the amount of texts that need to be created for good search engine optimization differs. It differs not only the amount of texts, but also the processing time. There are big differences between small, local companies and online stores with 10,000 items.

However, not only the beginning of text differs in individual industries, but also the amount of words, topics, publication time (frequency) and the amount of articles published in a given period of time vary.

Number of texts
Number of words
Topic selection
Publication time and quantity
Uvm.

WordPress SEO: Texts and Open Source System – Recommendation

Who is confronted with the topic of search engine optimization for the first time or at least deals intensively with the topic for the first time, soon has to build a new system, will quickly face the question, what is worthwhile? With which software can I build a good website or homepage and also online store?

Our recommendation for homepages with good search engine optimization is WordPress! WordPress is a free tool, so-called open source software. With this content management system you can create excellent blogs and even online stores and thus create your own e-commerce system.

You want to know more about WordPress, here are some good, basic tips for the open-source content management system!

WordPress: create website and e-commerce for free

What does one do as an SEO Manager?

Seo managers take care of the entire strategy, structure and management of the project. The basic requirement for good SEO managers is first of all knowledge and experience. Search engine optimization is constantly evolving, just like many other strategies and methods in online marketing. Every year there are new software, new updates, the algorithm is changed but also the necessary conditions, e.g. by the increasing competition. All these factors must have a good SEO manager stands’s in the overview to bring a project guaranteed success.

Which search engine is the best?

The best search engine is Google. Apart from the Chinese market and Russia, Google dominates a large part of the market. In countries like Germany or America, it is even 90% of people who make their search queries via Google. 90% of all search queries means in a country like Germany, where over 60 million people are online, out of a population of 80 million, 75% of the total citizens. Accordingly, close to 54 million people here search for products, information and services via Google.de.

54 million want information!

In the big countries it looks no different, also in America far more than 90% of all search inquiries are solved with Google. Accordingly high is not only the relevance in the field of search engine optimization, also in the field of search engine marketing, i.e. advertising in search engines through ads, Google clearly plays the biggest role.

Here you can see the market shares of the most used search engines on the desktop by page views worldwide in selected months from September 2015 to January 2020.

You can find more statistics at Statista.

SEO text writing: Online course

Tip. Want to learn more about SEO? Watch free + premium videos in Lukinski SEO Masterclass and here for free in Social Media One blog.

Go directly to the SEO Masterclass (Lukinski.de)
Writing SEO texts – 6 episodes on Youtube
Set up WordPress – 5 episodes on Youtube

SEO optimization: agency, check, tools and advice

You want to optimize your homepage or your e-commerce? Get in touch with our agency and our contacts!

Contact

New! Native Ads: Recommendation instead of “advertising

Native ads (also called native display ads) refer to all paid advertising formats that are discreetly labeled as ads. So, simply put, native advertising is advertising that doesn’t look like advertising. Native Ads offer small disadvantages, but mostly advantages. Did you know? According to a whitepaper by AppNexus, the CTR of native display ads is 8.8 times higher on average. According to Forbes, purchase intent increases by as much as 18% through native ads. We also always measure a higher CTR in our client projects. What does this have to do with? Personalization of content, storytelling and more discreet communication channels: referral marketing. Why Native Advertising? What is native advertising? What is native advertising?

Native Ads

Jobs: SEO and Performance Marketing

You already have experience with X? And you are looking for new challenges? Perfect! Support us and our customers in performance marketing. Find out more about us, vacancies and contact details for your application here:

Jobs

Performance Marketing: Overview

Email marketing is a part of the overall performance marketing strategy.

Agency, sales closing strategy

Performance Marketing Agency – Performance marketing includes a mix of instruments from online marketing. We present you here all areas and advantages, step by step. You will get to know: Social Media, Email Marketing, Affiliates, Display and Native Advertising, but also Content Marketing, Search Engine Ads and last but not least Search Engine Optimization. Everything starts with the right strategy and a good performance marketing agency that understands your craft.

Performance Marketing

Marketing Agency One analyzed how SEO strategies differ by market — from local search optimization to international campaigns.

Search Engine Optimization (SEO / SEA): Google & Co.

Cases

Case Study and Best Practice

Case studies say more than 1,000 words! Here you can find a few, selected customer projects:

Case Study

You have questions? We are happy to help you, friendly and direct!

SEM Agency: Search Engine Marketing

Your agency for SEO & SEA marketing 2026:

Full service SEM agency (Search Engine Marketing)
SEO text creation, page structure and link building
Scaling: Targeted reach through organic reach
Experts for Social Ads / Google Ads and Native Ads
Leads: Email Funnel and Email Marketing
Monitoring and optimization of all KPIs
Methodology Performance Marketing
Experience from many cases
Contact person: Contact

If you have any questions, feel free to call us!

Search Engine Optimization (SEO / SEA): Google & Co.

Contact

SEM – Social Media Agency

Google Ads: Agency, prices, SEA – search engine advertising

Google Ads: Place search engine advertising

Google Ads for online stores

Advantages of Google Ads

How does advertising on Google work?

Optimization of your campaigns

Remarketing / retargeting of visitors

Reach target groups: minimize wastage

A/B tests and success optimization: personalization of advertising

Conversion: sales, leads & co.

Analysis and evaluation in monitoring

Advertisement optimization

How do you advertise on Google?

What are the benefits of Google Ads?

What is a Google AdWords campaign?

The largest search engine in the world

Display in the first places

Click behavior and heatmap

What do Google impressions mean?

Impressions: Display in the search results

Clicks: Referral and visit

How much does your advertising on Google cost?

Price calculation: Advertising spaces and competition

Clear advantage of Google Ads

Key figures: Comparison by KPI

How do you start your Google Ads strategy?

Google Ads Agency

Consulting, workshop and strategy

Contact and contact person

New! Native ads: referral marketing

Jobs: Google Ads and Performance Marketing

Performance Marketing: Overview

Agency & strategy for your sales deals

Google Ads Agency

Case study and best practice

SEO on Facebook, YouTube and Instagram? Channel Name to Video Marketing (Search Engine Optimization)

Basics: Google search engine optimization

Keyword optimization on Youtube, Facebook, Pinterest, Instagram & Co.

Google search results: User behaviour and perception

Facebook SEO? Names, hashtags and groups

Channel name and group name

Best Practice Facebook group name

What makes a “search query” so special?

Hashtags: Keywords for search queries

Tip: Focus on specific hashtags

Youtube SEO: video marketing and optimization

Video marketing, keywords and description

Titles, tags and descriptions with keywords

Good heading, bad heading – Example

Optimization starts at concept

Instagram SEO

Trending Posts: Targeted Posts

Tips! Top10 search engine optimization – Learnings from Google

Search Engine Optimization (SEO / SEA): Google & Co.

Search Engine Optimization (SEO / SEA): Google & Co.

How does a search engine work explained simply?

Advantages of search engine optimization

Algorithm, PageRank and strategy

Search engine optimization goals: Simply explained

How many searches are there per day?

What is SEO optimization?

Key figure in search engine optimization

What is SEO Content?

Keywords – Best Practice: Creative Content Marketing

SEO example 472 % performance: increase in 12 months

How does PageRank work?

How to improve Google ranking? Top10

What does a good SEO optimization cost?

What is the cost of an ad on Google? … and SEO?

Calculation example, search engine advertising costs

Click prices: Paid traffic

What does an SEO text cost? How many texts do you need?

WordPress SEO: Texts and Open Source System – Recommendation

What does one do as an SEO Manager?

Which search engine is the best?

SEO text writing: Online course

SEO optimization: agency, check, tools and advice

New! Native Ads: Recommendation instead of “advertising

Jobs: SEO and Performance Marketing