How do Instagram subscriptions work?

Instagram subscriptions work similarly to subscriptions on other platforms like Patreon or OnlyFans. Creators can set a monthly subscription price that gives their fans access to exclusive content on Instagram. This exclusive content can be anything from photos and videos to live streams or personal messages.

Fans who subscribe get access to this exclusive content as long as they pay their monthly subscription. Creators can also offer special rewards to motivate their fans to subscribe. For example, they could offer a discount on their products or organize exclusive fan meetups.

The most important thing about the subscription on Instagram

The most important thing to subscribe on Instagram:

• Instagram introduces subscriptions as new payment model for creators
• Creators can charge monthly fees to provide exclusive content to their fans
• Instagram subscriptions work similarly to subscriptions on other platforms like Patreon or OnlyFans
• Fans who subscribe get access to exclusive content as long as they pay their monthly subscription
• Introducing subscriptions as a payment model gives creators more control over their revenue and can help create a stable source of income
• Creators can strengthen their relationship with their fans by offering exclusive content and rewarding their most loyal fans
• Instagram subscriptions could help the platform become more attractive to creators looking for ways to build their audience and monetize their work

Here’s how it looks: Subscription in the app

Advantages for Creator through subscriptions

What are the benefits of Instagram subscriptions for Creators? The introduction of Instagram subscriptions as a new payment model offers Creators several advantages. First, it allows them to get paid directly from their fans without having to rely on sponsorship deals or selling products. This gives Creators more control over their revenue and makes it easier for them to create a stable source of income.

Second, by introducing subscriptions on Instagram, creators can also strengthen their relationship with their fans. By offering exclusive content, they can reward their most loyal fans and motivate them to continue following them and keep their subscription. This can also help Creators build a larger audience on Instagram by encouraging fans to share their work with friends and family.

Make money on Instagram… even easier

The introduction of Instagram subscriptions as a new payment model for creators offers new ways to earn money and monetize their work on Instagram. Creators can now get paid directly by their fans and offer exclusive content to strengthen their relationship with their most loyal fans. This change could also help Instagram become a more attractive platform for creators looking for ways to build their audience and monetize their work.

Influencer and content creator: 7 ideas

Here are 7 ideas on how influencers can use the subscription model to make money:

1. Exclusive content
2. Personal exchange
3. Early access
4. Exclusive discounts and special offers
5. Community Engagement
6. Virtual events
7. Brand sponsorships

Of course, these ideas need to be adapted depending on the niche or industry in which you operate as an influencer. The important thing is that as an influencer, you offer clear added value to your subscribers to motivate them to subscribe and keep them for the long term.

Exclusive content

Influencers can offer their subscribers exclusive access to their content, such as behind-the-scenes footage, Q&A sessions, or previews of upcoming projects.

Personal exchange

Influencers can offer their subscribers exclusive access to themselves and their team, for example, through personal messages, group video calls, or live streams.

Early access

Influencers can offer their subscribers early access to their latest content, such as videos, photos, or blog posts, before they are available to the general public.

Exclusive discounts and special offers

Influencers can offer their subscribers exclusive discounts and special offers on their products or services.

Community Engagement

Influencers can engage their subscribers in an engaged community by offering them exclusive access to private groups, discussion forums, or fan meetups.

Virtual events

Influencers can organize exclusive virtual events for their subscribers, such as live Q&A sessions, workshops or meet & greets.

Brand sponsorships

Influencers can offer exclusive brand sponsorships for their subscription subscribers, such as test products, coupons or giveaways.

Tip. Subscriptions for online coaches: 7 ideas

Online coaches & social media, that has always fit very well. But the new subscriptions are particularly interesting. Instagram instead of email funnel?

So here are 7 more ideas on how online coaches can use the subscription model to make money:

1. Exclusive resources
2. Personal advice
3. Community Support
4. Advanced trainings
5. Early access
6. Personal development programs
7. Brand sponsorships such as Creator

Exclusive resources

Online coaches can offer their subscribers exclusive access to resources, such as e-books, checklists, worksheets, or templates to help them achieve their goals.

Personal advice

Online coaches can offer personal counseling or coaching sessions to their subscribers, either through email, chat, video calls, or in-person meetings to help them solve problems or overcome obstacles.

Community Support

Online coaches can offer their subscribers access to a dedicated community of people who share similar goals to support and motivate each other.

Advanced trainings

Online coaches can offer advanced training to their subscribers, diving deeper into specific topics and helping them expand their knowledge and skills.

Early access

Online coaches can provide their subscribers with early access to their latest courses, training programs or other content before it is available to the general public.

Personal development programs

Online coaches can offer their subscribers personalized development programs tailored to their individual needs to help them achieve their goals and reach their potential.

Brand sponsorships such as Creator

Online coaches can offer exclusive brand sponsorships for their subscription subscribers, such as discounts on products or services relevant to their goals.

Thumbnails now with “Zoom” popup

You can see the change right now on YouTube’s homepage. Learn more about YouTube thumbnails right after the screenshot, with click optimization through text to image.

Recent change to the thumbnail:

1. Scroll over thumbnail
2. Popup opens with time, title, channel, call, publication
3. Functions: Watch Later, Add to Playlist and Menu (dots).

More clicks! Optimize preview image / thumbnail

How important are thumbnails? In fact, the impact of thumbnails is often underestimated. Yet they are the first thing users see – so they are the trigger to click on the video.

Preview image > Click trigger for video view

Thumbnail + Text = Conversion increase

Images and text are even more effective in combination. This makes it even easier to convey content to users in a more concise way.

For example, if you are covering a complex topic. Let’s say you want to talk about “real estate financing”, then a single house as a thumbnail would certainly be good, but better would be the combination of image and text. For example, a house with text “real estate financing”, if necessary also with extra as a subtitle: “Here’s how”.

Example: Text for more clicks

1. Before: Photo
2. After: Photo + Text
3. After 2: Infographic + Text

Before: Photo as thumbnail

Remember, the thumbnail is only a few hundred pixels in size.

After: Photo + Text

Much easier, faster, more understandable, right?

After 2: Infographic + Text

Even better, direct visual link to the topic of 1) real estate and 2) money.

Difference and effect on interaction rate

The combination of image and text makes it easier and faster for users to understand what the video content will be about. Especially in the competition of preview images, in the overview on the home page or in the search results, the combination increases the click rate and thus also the number of views.

PS: YouTube Ads – already tested?

Two small examples! Everyone thinks of Facebook Ads, but hardly anyone thinks of YouTube Ads. Here you have a few advantages that Facebook, Instagram & Co. do not offer. For example, ads, directly in front of videos of the competition. Users can also skip the ad only after 5 seconds at the earliest.

5 seconds of time! That rarely happens, just think of Instagram (1.2 seconds attention / medium)

Read more about here:

• YouTube Ads

Example: Ad before video start

Example automobile:

• Target: New petrol-engined Model Y (city car)
• Advertising (before start): E-car X, with trailer (city)

In addition, there are other options for advertising, as seen here in the “YouTube Ads” infographic.

Also mobile, in the YouTube app.

Read more here:

• Place YouTube ads

Tip! Screenshots on the PC, free of charge without software

Many who have to take a screenshot for the first time download software for a fee. Each computer has the function to take a screenshot of its own screen completely automatically. The trick is to press the “PRINT” key. A screenshot of the screen is taken immediately at the touch of a button. One can then insert and save this in an integrated graphics program, or also programs, like Photoshop. The screenshots can also be inserted immediately in e-mails, just like in graphics programs.

Screenshot and paste:

• Press the “PRINT” key (usually at the top right of your keyboard)
• Open any software, from graphics program to e-mail
• Insert by pressing CTRL + V, or right-click and “insert”

Screenshots on Smartphone

Nowadays, a large part of the work is no longer done on a notebook or computer, but on a smartphone. Of course it is also important to take screenshots, e.g. for e-mails, or just to send something on WhatsApp. From simple weather data, the screenshot of the weather app, to travel data, from the airport to the hotel. Before you rewrite data, there is a screenshot of the fast alternative. And of course every smartphone has the possibility to take screenshots.

On one of the most popular smartphones, currently a Samsung model, you can take a screenshot, like on most Android models, by pressing two buttons. On the one hand the power button, on the other hand the volume control, with Samsung Galaxy 8 e.g. volume down. If both keys are pressed simultaneously, a screenshot on the smartphone is automatically triggered. This can then be inserted as usual anywhere, in the e-mail, in the graphics program, or simply in WhatsApp. Screenshots on the smartphone are automatically saved on the mobile phone, mostly in the gallery Screenshots. Here all recordings can be found archived or deleted.

Screenshot on Smartphone

• “Power” button and “Volume down” button press all at once
• Screenshot on smartphone is automatically triggered
• Screenshot will automatically be saved in folder Screenshots
• Insertion now takes place via the folder Screenshots in all Apps

Q&A

1. How can I print the screen? How to take a screenshot with Windows? As mentioned, it is the “PRINT” key that triggers the screenshot, usually at the top right of your keyboard
2. Which F key for screenshot? The “PRINT” button is usually located to the right of the F-keys.
3. What is a screenshot of a mobile phone? Works according to the same principle, but with a different key combination. The screen is always fully photographed. Only some apps, like Snapchat, allow screenshots (not so easy).