Burlington

1. How to find the most lucrative target audience for your advertising
2. How to perfect your retargeting with the Facebook pixel
3. Which images and texts work best with Facebook ads
4. How to reach click ratios of 20% and more
5. How to use Custom Audiences and Lookalike Audiences perfectly
6. As you get maximum range with only 0.01 euro per click

Facebook offers here a practical solution, the advertising can be very specifically targeted; one can appeal to certain target groups at a certain age, from a certain region or with certain interests. People will see the advertising advertisements and then interact with them: The ever-popular and popular interaction. The interaction rate is a very important tool for the success of campaigns in social networks.

The interaction rate as a success indicator for advertisements on Facebook

One of the greatest success indicators for digital advertising campaigns is the interaction rate of the respective advertisement. The interaction rate is concerned not only with the mere range, but also with the user participation. The higher the interaction, that is, the more likes and comments were made, or the more frequently the own posting was shared, the higher this value. Most social networks have an interaction rate of between 2% and 10%. According to this, the value of a blogger or influencer, for example, is also measured. Likewise, one calculates the best single campaign here. But first we look at Facebook advertisements, what do they look like at all?

If you initiate an advertising campaign on Facebook, you first have to login to the Facebook Business Manager to register your advertising account. There you can convert your profile to an advertiser and you can then create advertising ads for your own fanpages and projects, which are debited from your account. The payment takes place here via credit card or PayPal. If you now have an existing advertising account, you can start with the first advertisement. In advance, however, I recommend the integration of a targeting pixel!

Retargeting pixels at Facebook: Re-launch advertising

What is a retargeting pixel actually? The so-called Facebook pixel is actually only a single, tiny graphic with some code. This pixel is transparent and as the name implies, just only one to one pixel high or wide. This is not to be seen on the website. If you add this pixel to your own site or to your own Onlineshop, all users are registered by Facebook by the small script, which is around the image file. If these users now return to Facebook, they can be targeted again in the form of advertisements. This principle helps companies and marketing departments above all in order to reach the already involved people very precisely.

Do you remember the interaction rate? The interaction rate is, of course, particularly high, since users are already familiar with your product or brand. This significantly increases the chances of a sale and a conclusion.

But now we come back to the Facebook Business Manager by creating your first advertisements on Facebook.

Advertising on Facebook, it’s that easy!

1. Create Campaign: Only one name

In the advertising ad manager, you first create a single campaign. This campaign includes different ad groups, which in turn contain individual ads. Thus, the advertisements have a two-stage nesting. The big advantage is that you can always apply the global settings of the campaign or the individual ad group to all of the individual ads. For example, if you have fifty individual ad groups, the entire budget should be increased by 10 € per day. With just a few clicks, you can change the setting of all single displays by nesting. A crucial advantage in speed, especially when the campaigns are larger and do not just contain “a few” ads, but hundreds.

So let us remember, first a single campaign must be created. Let’s go to the cucumbers. Main Ad groups in Facebook Ad Manager.

2. Ad groups: Global management of settings

The individual ad groups in Facebook’s Ad Manager, determine the individual audience. Here, you globally say that your entire ad group should have a particular interest. All advertisements will focus on this interest. However, as mentioned above, you can also manage and adjust the daily budgets of the campaign globally. Once the single ad group is created, you can duplicate it with just a few clicks and then change the basic values ​​of the groups individually. For example It is possible to create an ad group that is not only oriented on the interests of the target group, but also on the place of residence, sex and age. If we duplicate this ad group, we can swap one of the variables quickly and say that the ad is not to be played on women, but on men. All other variables, as well as the age and the place of residence, also the interests remain the same. So you can quickly build a portfolio, for example, The fans of a certain competitor and only shares them in individual, more comprehensive groups, eg. Men between 20 and 30, Men between 30 and 40, and so on. Why do you share the different ads in this way?

CPC is King! (CPT) and interaction

The advantage of advertising on Facebook is the targeted amount of people to whom marketing messages are spread. If we think of a classic advertising poster, thousands of people pass by there every day. However, they are from different social classes, have different interests, do not necessarily live at the place where the poster was suspended, are male or female, old or young. One can never determine exactly how effective a single advertising poster has or will have on a single person. Effects of traditional advertising can only be recorded in large quantities.

With Facebook ads it is completely different! Here we can exactly determine who should see our ads, that increases the effectiveness of advertising ads tremendously. We can also determine whether ads are displayed on only mobile devices or on the desktop. This increases not only the effectiveness but also the range in relation to the given budget. A social media manager measures the success at the CPC. CPC means nothing more than costs per click. The lower the cost of purchasing a click, the more successful they will be converted, we go from a common group of things.

CPT means thousands of contact price. He answers the question of how much money has to be invested so that a thousand people can see the ad (impressions). If we are only going to a very simple campaign, the social media marketing is only 20% compared to a classic CPM In a print magazine or in a daily newspaper. This means that the same budget can be used to get the fivefold efficiency! This is exactly what people and companies are passionate about in social media marketing.

3. Individual ads in the Facebook Werbemanager: A / B test

First, a superior campaign is created and named, for example “50% Sale”, then the ad groups with their respective target groups. You see, so far we have been concerned about the structure and structure of the advertising campaign. Now it’s about optics and design. Once the ad group has been created, you can create various individual ads. These individual displays then include, for example, Various pictures or even videos or even a whole photo slideshow. Each individual graphic gets a single ad. As a result, the results obtained can be separated precisely from one another later. This can of course also vary the lyrics, do you use emoticons or maybe not? All these possible, sales-influencing variables are now being played through in the individual ads. This means that you have 10 or 15 different individual ads in the individual ad group.

If you duplicate the ad groups, hundreds of individual ads are created, which must also be managed and monitored afterwards. The subsequent monitoring and analysis or analysis of the individual campaigns on Facebook, of course, is the decisive factor. This is why it is so important to have the individual ad groups run against each other, as well as the individual displays, graphics and texts.

The gritty, successful campaigns by analyzing the ads

Through a split test, or an A / B test, social media agencies look at how successful the respective individual ads are. In short: Which display converts best? The measurement is taken by our CPC, as a reminder: cost per click. For example, In the German market, one has, of course, high competition densities and many competitors who compete for the users in the social networks, especially Facebook. This can also happen that although a few thousand euros budget is available, in the first days only a few euro spent or played by Facebook. The low output of the promotion is due to the fact that the competition is high and many companies book advertising space on social networks (but also search engines). When new ad groups are introduced or new campaigns, they must always compete against existing, already booked ones. No matter how, in the end it is about buying clicks as cheap as possible. If your own online shop has only twenty unique visitors every day, but if you generate one hundred new visitors through advertisements on the Internet, whether Facebook or Google, the sales will immediately multiply. How does a successful Facebook ad look nowadays?

Successful campaigns of Facebook marketing agencies

In advertising, there has always been a golden rule: advertising must create attention. This is precisely the principle that agencies are using in the social networks when campaigns are conceived. Graphics or videos that are published must produce attention. In specific to the target group that might be interested in the product or service. This attention is created by using very simple means, as well as circles or arrows as an overlay, which point directly to an offer. The same principle works in graphics but also in video content, which must have a surprising moment within the first three seconds in order to pick up the users.

Did you know that most users watch videos on Facebook just two or three seconds? The same principle also applies to YouTube, here the videos are usually viewed only a few seconds. That is why you have to make sure that the story is designed in such a way that the user experiences a surprising moment in the first few seconds. This activates it for the further messages and thus a video can increase in the effectiveness, extend the range and naturally also provide for viral effects, if the campaign is then made smart.

Is advertising on Facebook usefull?

As we have seen before in the CPT prices, by calculating how many costs arise so that 1000 people see our ad, social media advertisements are much more effective than traditional advertising. Only 20% of the costs have to be spent to reach as many people as possible. For this purpose, the scatter loss is significantly lower since the target groups can be precisely determined and are not widely spread as in the case of an advertisement in print magazines or newspapers. These key advantages make Facebook and other networks such as YouTube or Instagram currently so successful in marketing campaigns of companies and companies.

How much does Facebook advertising cost?

Advertising ads on Facebook are relatively expensive when we look at how an ad is shown. However, this only applies to young companies. For every medium-sized company, as well as medium-sized companies and, of course, stock corporations, Facebook Advertising is an absolutely effective means of reaching low-cost target groups. Likewise, chipping tests are very easy to carry out here and do not require a long-term concept or production or actions like the hanging of posters.

If you want to post a Facebook ad, of course, will first of all be confronted with clicks of a few euros. If you sell a product whose margin is only a few euros, it will quickly become inefficient. This is why it is important to pay attention to the CPC and to deactivate ads that do not promise success and whose clicks are much higher than those that promise a profit on sales.

CPC formula: cost per click

CPC = clicks / costs

50 times our ad is seen, resulting in a click, which costs us an example 1 euro. This Euro is also our CPC and the acquisition cost for a click. Dealers selling on Amazon, you can measure the success, but also many others. The costs are multiplied quickly if there are daily budgets of one hundred euros on each ad group. To this end, we have about five ad groups, already five hundred euros a day. It adds up. For this reason, we recommend focusing on individual groups and few split tests. This is different for big companies. Here, not only are sexes or interests split, also different countries and languages. Nevertheless, all speak one language: CPC.

Whether it is ten or ten thousand euro daily budget, your goal must be to press the CPC. From 50 cents to 20 cents, 10 cents and in the end only a single cent. If we reduce the CPC from 50 to 1 cent, the display will be 50 times more effective with the same budget, which is 5000%. This is the great art in Facebook Advertising!

If you buy clicks that cost only one cent, then maybe only 20 visitors for a single sale in the onlineshop needs, each single sale costs only 20 cents and thus the profit margin was increased extremely. If we were still at 1 euro per click, the acquisition of this buyer would have cost 20 euros. If we are now running an advertising campaign for a large customer, the city will quickly cost € 1,000. The margin is too big depending on how well a Facebook advertising is optimized.

Increase sales for A products with strategy and social media concept

If you intend to give certain products a special value or a particularly high priority in their sales promotion, then different marketing possibilities are offered to target your product or service, the right people or target groups, and thus your own sales figures To increase. Why the prioritization ask? First, it is worthwhile to bring the classic “cash cows” online. They promise the greatest success if they already work in the analogue market. Companies, companies and brands pursue very different goals:

1. Registration for newsletter, funnel, member area, etc.
2. Sales in the Onlineshop, Amazon, Ebay, etc.
3. Forwarding for affiliates, digital products, etc.
4. Two out of three Internet users are active in social networks

In times of social networks, of course, the most relevant social networks are offered here in order to reach people efficiently and to inspire them for their own product. Previously you had to pay a lot of apprenticeship, because the own advertising campaign had to be planned first, then realized. After that, the wait will start until the first sales figures arrive. What is the effect of a single poster? No one can judge it accurately. In social media marketing this is possible! In the past marketing messages were characterized by high scatter losses. An advertisement was played on all possible persons. Today, we are able to reach and address people very precisely through modern strategies and concepts and software solutions from the network operators. The most popular network is Facebook, but what are the best known networks in Germany?

1. Youtube – 81.8% say they know Youtube. Even if not all are registered separately, Youtube is next to Facebook the most important social network in Germany and thus also essential for social media marketing.
2. Facebook – 80.8% know the largest network in the world by founder Mark Zuckerberg.
3. Twitter – 56.9% say they know Twitter. But the least of it is done. Many insiders also say that companies, companies follow and the rest … are bots.

Source: Tomorrow Foucs Media

Facebook, Youtube, Snapchat and Instagram – Decorate existing products on social networks

If you have an existing product that you want to promote on social networks, you must also adapt the presentation of your advertising ad to the new target groups. While quite different factors play a decisive role on large posters in the city centers, social networks are mainly “snack contents”, meaning small, fast-to-use content. They reach the highest interaction rates of the users. Especially in social networks, users scroll their own timeline quickly. Photo, photo, text, video, advertising, photo, photo, etc. Many different media from different friends and companies – notice is the A & O. How much time do we have? Just a single moment! This is why it is particularly important in social networks to inspire the user directly in the first second, so that he / she remains thereby and in the ideal case in the end interacted with our content.

Interaction and call-to-action in the social media concept

The interaction rate is one of the key criteria when it comes to running social media marketing. An interaction can consist of many different things, as described above (registrations as in the newsletter, forwarding for affiliates or sales in the onlineshop). The success increases when the concept is well thought-out, from step A to final. The most important thing for social networks: Here you can segment the different target groups and use targeted information. Marketers know the system for example from Funnels. Depending on their preferences, knowledge or individual interests, users are provided with tailored content in the sales process. As a result, we avoid scatter losses and ensure a high interaction rate with the advertised product.

What is the perfect social media content?

In order to extract the highest interaction rate from the user, one should, as already said, pay attention to content that convinces the user quickly. A very simple example are small product videos, as you see in the example here. These do not have to be recorded with high-quality cameras, but can be easily made with the mobile phone.

Here is a summary of what a video looks like:

1. Little effort in production> Authentic videos
2. The most important (the product) comes right at the beginning
3. Video ideally contains music and when spoken text, then also written text (or subtitle for Facebook, Instagram, since mobile phones are often silent)
4. The length of each video should be a maximum of 40 seconds
5. Finally, the sales platform (logo, etc.)
6. Costs are then often <0.005 Euro / Click

40 seconds (max. 60), with these videos you can achieve high quality interaction rates at which every click costs less than a cent! If you then distribute an advertisement and only put a three-digit amount on it, you achieve a very high reach for your product in social media marketing. When we reach an interaction rate of 6.5%, we can quickly figure out how profitable such a social media campaign can be. Due to the extreme avoidance of scatter losses and the resulting efficiency of the advertising budgets, companies that are not active in this market are opening up new opportunities and opportunities.

Advertising on Facebook: target groups and advertising budgets

How accurate advertising can be from Facebook, that I have already written last week in the article about Facebook Marketing.

Facebook is particularly suited as a social network to advertising. Here, above all, buoyant people, mostly over the age of 18, and already firmly in life, with occupation and partly with families. Advertising is therefore not only for private customers, business talks can also be handled via Facebook meanwhile. Advertising ads are not just for fashion companies, eg A dress to bring to individuals, Facebook Advertising can also be used for providers, eg. Of office equipment. On Facebook, you should pay attention to three things. The first is the Admanager. Even if you are not in the professional area (Facebook Business Manager), but the first settings from the front end, the overview is definitely given. You have three options. This includes, for example, the location of the advertised people, the interests and their age. Here you can already segment before whom the advertisement is to be played. If you want to go one step further, start your ad campaigns in Business Manager.

The Facebook Business Manager for Social Media Manager

Performance is everything! If we step one step, we will go directly to the Facebook Business Manager. Here, the setting possibilities are naturally much larger and more extensive. Not only will you create a single campaign, the campaign will also be duplicated and tested against various A / B tests. The coronation of the whole is now retargeting. This allows you to select your targeted users exactly, eg. Site visits, fans or a “look alike audience”. It defines a target audience that corresponds to one percent of Facebook users who have the largest intersections with you, your company, your product, and the interests of your other visitors. Here, you can see why social media marketing is so efficient when it comes to addressing groups as closely as possible.

Advertising on Instagram and Snapchat for young target groups

With the Facebook Business Manager you can not only advertise on Facebook but also on Instagram. Here young people romp about. If your own parents are still on Facebook, many of the younger ones will turn out to be on Instagram or on Snapchat. These two social networks are increasingly gaining popularity among people. On Snapchat there are now first commercials, much larger is however still Instagram! The advantage of advertising on Instagram, you can view all projects directly through their Facebook Manager. This saves you time and effort. On Instgram and Snapchat also find many product placements rather than bloggers and influencers. If you want to find out more here, read the article about Influencer Marketing.

Best Practice with Youtube Video Marketing

In the blog of our advertising agency you will find a current example on “Youtube Video Marketing”. With new channel and first video to over 50k + Views. The graphics show the first 6 days of the campaign.

Conclusion Social media marketing is a perfect sales promotion tool

In summary, social media marketing and its activities for companies and companies, as well as for public figures, is an absolute high-quality tool to bring their own products and services to the right target groups. Through the different networks and the different settings, you can effectively operate marketing without having to use high-priced TV advertising or advertising in the inner city. You reach users in the right moments (for example, the dreamy scrolling through Facebook) and you can activate directly and without any detours for interaction, even for purchase.

I wish you success!