Good experience with an e-commerce agency

E-commerce has gained a lot of importance in recent years and is now an important part of online marketing. If you want to create or optimize an e-commerce presence, choosing the right agency is crucial. A good agency can help you increase your online sales as well as your revenue and strengthen your brand, while a bad agency can rob you of time, money and resources. To have a good experience with an e-commerce agency, you should follow the steps below.

How to find the perfect e-commerce agency for your business

What does an e-commerce agency do?

An e-commerce agency specializes in building and maintaining online stores and providing related e-commerce solutions. It works closely with customers to understand their requirements and goals regarding their online presence and to develop a customized solution. This includes, in addition to general store maintenance, the development of an eye-catching corporate design, the creation of an appealing and user-friendly website, and the optimization of the website

Guide: How to find the right e-commerce agency?

To find the right e-commerce agency, you should first clearly define your requirements and goals for the e-commerce presence. Then, look for agencies that have experience in developing e-commerce solutions and specialize in your industry. Additionally, an e-commerce agency should always have expertise in SEO to ensure that your website is visible and ranks well on major search engines.

What makes a good e-commerce agency?

A good e-commerce agency is characterized by visible customer successes, for example in the form of case studies on the homepage and reviews and references from previous customers. E-commerce is also a completely data-driven industry. This means: Successful agencies stand out from the competition through clear key figures.

1. Definition of own requirements and goals
2. The right specialization
3. Search engine optimization
4. Case Studies
5. Testimonials
6. Compare agencies
7. Clear success in figures
8. Transparent costs

What skills should a good e-commerce agency have?

To have a good experience with an e-commerce agency, they should have a wide range of skills and experience to help you achieve your online business goals. Some of these competencies can be:

• Strategy development and consulting
• Construction and optimization of online stores
• Knowledge in SEO and SEA
• Online marketing, social media marketing, email marketing and affiliate marketing
• Payment and shipping solutions
• Project Management
• Technical understanding
• Trends and developments in e-commerce

A good agency will use these skills to help you achieve your online business goals by providing you with a customized solution that is tailored to your unique needs and requirements.

How do I recognize a bad e-commerce agency?

There are some signs that indicate that an e-commerce agency may not be the best choice for your business and, accordingly, they will not have a good experience with that agency. Some of these signs are:

• Missing references
• Little interest & understanding of your business and goals
• Lack of transparency
• Lack of communication
• Insufficient technical skills
• High costs or unclear price structure

How much does a good e-commerce agency cost?

The price of an e-commerce agency depends entirely on what services are ultimately used. A reputable agency will always only charge for the actual work involved. Professional agencies also offer free initial consultations to determine the actual needs and the costs that would be incurred by the customer in this context.

Conclusion: How to have a good experience with an e-commerce agency

A good e-commerce agency can help your business develop and implement online strategies to strengthen your online presence and achieve your business goals. It is important to choose an agency that has the necessary expertise to meet your requirements, while addressing your company’s individual goals and desires. Once these requirements are met, nothing will stand in the way of a successful collaboration.

Target group: develop effective strategies and actions

Clarity about the target group makes it easier to develop effective strategies and actions, from cost-effective advertising measures to high-quality online marketing campaigns. However, in order to set up target-oriented implementation options in line with the competition, it is necessary to analyze the market in the best possible way. In addition to quantitative aspects (such as the company’s sales), qualitative factors play a key role here: What does my target group want? Where is it located? Which advertising formats work best? These questions should be asked and answered before you start implementing successful marketing measures.

But engagement in social networks and other digital channels is also essential, as customer data is becoming increasingly important these days. If you analyze this data correctly, you can make tailored offers and thus increase your sales figures. In this way, you not only benefit from a significant increase in sales. Customer satisfaction is also increased.

So good sales growth strategies seem more than worthwhile: with the help of these techniques, any company can present its brand and maximize its potential in the long term – and that deserves very special attention!

Sales increase quickly explained

1. Strategic approach to increasing revenue
2. Tools and methods
3. Marketing and media mix
4. Competitor analysis and consumer
5. Multi-layered campaigns
6. Return on Investment (ROI)

Strategic approach to increasing revenue

1. revenue increase Marketing is a strategic approach that focuses on increasing a company’s revenue.

Tools and methods

2. it includes various tools and methods for attracting new customers and attracting existing customers, as well as maximizing order quantities and prices.

Marketing and media mix

3. Successful sales growth is often achieved through additional spending on online advertising, billboards, print ads and social media marketing.

Competitor analysis and consumer

4. proactive sales growth marketing prepares for all relevant market forces, including competitor analysis and building relationships with consumers.

Multi-layered campaigns

5. successful revenue growth marketing often uses multi-tiered campaigns that support data collection, using technologies such as automation tools or AI-powered algorithms.

Return on Investment (ROI)

6. with this data collection, return on investment(ROI) can be monitored to ensure that each dollar investment in advertising spend is yielding an appropriate return – either in the form of newly acquired sales or increased awareness of the product/brand in general.

Reach: Many contact points = very good

We just want to give a little food for thought on our social media blog today!

Which means:

Customer loyalty in social networks through permanent ads

Social media management is great for customer engagement.

One way to do that is through activity on your channel, but even better is through social ads!

Customer loyalty effect: TV advertising as a role model

According to the principle “a lot helps a lot”, through the permanent and target group-specific placement of advertising, you can remind people on Facebook, Instagram, Youtube & Co. of your brand on a daily basis.

Brand image and brand building through frequent contacts

The same effect occurs with classic marketing in city centers, but also on TV. When we see an advertising poster for a long time, we eventually pay attention to it. If it then doesn’t change immediately after a few days, the brand remains in our memory. This is how brands have become extremely established as a concept over the decades; just think of “Tempo” instead of handkerchief or the famous “Blubb” in spinach.

On TV, this attention is called airtime. The more airtime, the better.

The “blubb” of the 2000s:

Of course, the same concept can also be applied to service offers from companies or special offers for existing customers. Wouldn’t it be great if regular customers were the first to hear about something new from your company? With social media you can. At any time, 24 hours a day, 7 days a week and regardless of location.

With social apps, always and everywhere reachable / responsive:

Aborted sale: get users back

Directly another practical example in e-commerce. Because customer loyalty does not only exist in relation to your brand.

User adds Nike sneaker to shopping cart and cancels

The simplest case: A user goes to your online store and looks at shoes. The user decides on a brand, for example Nike. A sneaker in size 42, white color. He adds the sneaker to the shopping cart, but then cancels and goes to another website or social network – your customer is lost.

Order not?

This is where retargeting comes into play. Here’s how it works:

Retargeting process: Addressing the user again

The typical procedure:

• User visits your social media profile / website / e-commerce
• Tracking pixel registers the user
• User leaves your online presence
• User visits Social Network X
• Suddenly your ad appears in Social Network X

Works for Nike, Adidas and all other brands:

Customer loyalty: 3 ways of optimization

There are several ways you can increase customer loyalty through social media activities:

1. Active community management – news, comments, etc.
2. Advertising on social networks – Paid (additional) reach
3. Retargeting – Reduce sales dropouts

Digital trade: Which methods do you use for your idea?

Before you start your startup, you need to think a lot about your technical options. This is also a warning if you get involved with the wrong system and pay monthly for it, you will quickly become dependent. For example, there are various online shop providers for whom you have to pay triple-digit amounts every month. They promise you advantages in return. Advantages that you can all realize yourself with Open Source solutions – you just have to look for them. But yes, the service saves a lot of time, e.g. if you have absolutely no technical knowledge of digital solutions. If, however, you choose the wrong product and only notice this after three months or half a year, everything is already installed on this system. The change is then not so problem-free possible and the change is connected with further costs. Suddenly you pay for the development of two online shops. Furthermore, with this restructuring, you would lose rankings with regard to the placement in the search engine, as the page structure changes due to the new system and with it the individual URLs. Wrong decisions and their consequences.

Scaling in online marketing

“Scale” means staircase and derived from it, scale stands for expand. In business administration and at start-ups, scaling is the topic par excellence. Those who have achieved their proof-of-concept (profitable business model) must, in the next step, manage to generate more profits with less investment. The lower the cost of new revenue, the better. Certain processes can be automated so that some tasks no longer require personnel, but only software and licenses.

• What is a scalable business model?

Learn to scale with Affiliate / Advertisements

Many young entrepreneurs in the online marketing sector often and gladly start their first scaling in the affiliate marketing sector. Every time a user buys a product by referring to an affiliate link, the blog owner earns between 5% and 20% (usually 10%) of the sales.

The basis is often a small blog with articles, or a landing page (single HTML page with sales-optimized design). On this blog there is then e.g. test report, to topics like E-cigarettes, the classical coffee machine or also still more particularly the ?coffee machines Pad test? Exactly the same it goes naturally also for bicycles, special E-Bikes or still special lamp E-Bike comparison .

Affiliate Marketing Advantages

The affiliate links are then stored in the individual blog articles. This is how affiliate marketing works – scaling on a small scale.

• Little effort
• Low risk
• Simple growth
• Relatively high yield

The scaling is fast, all the affiliate marketer needs are SEO texts and / or social / search engine ads (social networks and search engine).

The aim of the young entrepreneur is to buy targeted reach through placement in search engines and / or through advertisements in social networks, so that sufficient sales are generated. The advertisements initially start with small budgets and, if they perform well, are turned up and run through for months. Each side and/or also advertisement those sufficiently sales generates, becomes then a lasting project for the entrepreneur that constantly more profits gains, without considerable expenditure.

With a small budget they now test different advertisements for effectiveness and compare the campaigns with each other. The investment is not too high, because each campaign is tested with maybe only 20 or 30 € per day.

How does Affiliate / Advertisements Scale?

After the first 20, 30 or 50 articles in the blog, the articles are equipped with advertisements (Facebook). Every single article gets an ad campaign. Within this advertising campaign (folder) there are then the different advertisements (according to photos, videos, target groups, place of residence etc.), which are tested against each other.

So it could be a photo of a person riding an e-bike. A second graphic shows the e-bike in detail. A third graphic shows the e-bike in the garage, without a person. Which of these three graphics will bring the most clicks and the most sales? With all 50 articles 150 different advertisements would develop so. After a short running time of 2, 3 days the results can be evaluated. Individual advertisements that convert badly, i.e. provide for few clicks and sales, are switched off early. After monitoring, it is decided which campaigns are shut down and which are continued.

Of 150 ads, maybe 20 or 30 will survive. These are profitable! Each individual page or ad costs €50 per day (Facebook Ads cost) and brings affiliate revenue of €70 per day – €20 profit. Thus with only 20, 30 advertisements a daily profit of 400 to 600 € results, monthly without fluctuations a yield of 15.000 €. Thus from a small Blog or a Landing Page to the topic product comparisons and tests became a genuine Proof OF Concept with over 100.000 ? annual profit, with only one person.

The functioning business model will then be further optimized, budgets have been reallocated and thus further and further expansion will take place. For a single person, good work since the risk investments for expansion are low. At the same time, the business model is easily expandable, more reach does not mean more effort (personnel, space, insurance, purchasing, advance payment, etc.).

Key indicators for measuring success

ROI (Return of Investment) for investors and valuation

The Return of Investment is, besides “scaling”, one of the central factors in business administration and therefore naturally also for you and your considerations on the profitability of projects. The ROI indicates how economical a product, a single campaign or an operational area is in relation to the investment made. It does not indicate time, but a relation (investment to turnover). On the basis of this ratio you can compare and evaluate different products, campaigns or business areas and make decisions.

• Analysis and comparison of individual divisions and investment properties
• Determining and evaluating the performance of an investment for a past period
• Planning and controlling future investments

By deciding to focus on the most profitable areas, you will make the most profit.

To make sure you understand the ROI absolutely, here are two examples of the question:

• How does the ROI in your company look like?
• How does the ROI for investors look like?

Whether influencer campaign on YouTube or re-targeting for your own online shop – also for classic TV advertising. In all cases, certain funds are invested in order to achieve a certain goal. The question now is, which campaign promises more profitability? Which campaign brings more profit, per invested Euro??

Even in advance, in concept and strategy, costs play an extremely important role. Ultimately, the campaigns are limited to a certain period of time. Sometimes through a fixed budget, sometimes through seasonal characteristics (fashion), sometimes through the half-life of the product, e.g. with trend products or video games, whose platform is constantly technically accessible.

Now (in our ROI example) in Social Media Marketing we have different possibilities on our desk. Community management, ads on Facebook, ads on Instagram, ads on YouTube, organic reach, we all video clips, the whole range of possibilities is open to you. In order to make a comparison and an evaluation, the key figures of the individual areas are consulted.

Calculation and formula

You have a media budget of 50.000 €. With this budget you ideally want to realize as much as possible. As much reach as possible, as much sales and as much turnover as possible. If your expected turnover is then 70.000 € (the profit accordingly is 20.000 €), your Return of Invest is 0.40..

• Earnings/capital employed = ROI
• 20.000 Euro / 50.000 Euro = 0.4

The Return of Invest now means that you will earn 0.40 Euro for every Euro you invest. If dunun compares different campaigns with each other and compares their costs and expected profits, you can make statements about which social media campaigns you invest in and which you don’t.

ROI for comparison – investment decision

How does ROI work for investors? Let’s say an investor wants to invest 1 million in a new round and spread the capital over 2 start-ups. She or he looks at 10 different start-ups and their business plans. The big question: Which investment is worthwhile? The answer: comparison based on ROI. All Start Ups estimate your profit for the 1st – 3rd year. The investor will then know how high the profit will be over the first three years.

• Start Up A has a ROI of 0.18
• Start Up B has a ROI of -0.24
• Start Up C has a ROI of 0.13
• Start Up D has a ROI of 2.53
• Start Up E has a ROI of 0.45
• …

Start Up D with a ROI of 2.53 (if all concepts have the same quality) promises the greatest opportunities for the investor. Start Up E with a ROI of 0.45..

Cooperation partner for additional range

Cooperation partners are particularly helpful in public relations and marketing. The clever combination not only makes it possible to live out creative marketing ideas, such as events, but also to create completely new products, e.g. a specific chocolate and biscuit brand. Both sides profit from the mutual advertising effect. At the same time, cooperation partners usually don’t take away customers, but rather play to customers. In the ideal case, cooperations result in meaningful synergies.

Cooperation Principle: Win-Win

For cooperation to be successful, the goals must first be clarified. Why do people work together? How do you work together and in what format must each individual brand perform? What success is expected in the end? How do you achieve this success? Of course, there are many other questions as well, such as financing or personnel resources – after all, it should be a win-win business. In principle, however, cooperations are about profitable cooperation. The big advantage are the well-known synergy effects.