Why a roadshow? Advantages

Have you ever wondered how a roadshow can benefit your car brand or your new car model? Discover how a roadshow can help your company to impressively anchor itself in the minds of your target group.

Our agency: Focus on goals and target group

Our agency specializes in planning roadshows that are not only impressive but also extremely effective, from test drives in electric cars to races in the desert. We always focus on the target group of your car model.

We take the time to identify the burning questions of potential customers and develop strategies to convey this information concisely and convincingly.

Target group, A/B thinking, all this for strong concepts. This is how advertising for your roadshow works 2026.

Create real high-flyers!

Example: Social ads campaign around roadshow

Target groups can be targeted and our roadshows know no geographical boundaries. We understand the importance of the symbiosis of live and online marketing to achieve maximum reach and impact. Discover how our innovative approaches combine live events and digital marketing in perfect harmony to capture and hold the attention of your target audience. Extremely accurate through geotagging.

1 day of PR becomes 6 months

Let’s take a look at an example!

Month 1: Preparation and teaser

• Creation of an event page on social platforms
• Publication of teaser posts that draw attention to the upcoming roadshow
• Start of a countdown campaign with daily updates

Month 2: Pre-announcements and influencer marketing

• Placement of video ads that offer a look behind the scenes of the roadshow
• Cooperation with local influencers who report on the roadshow and involve their followers
• Activation of an event hashtag for early interaction

Month 3: Ticket sales and competitions

• Start of ticket sales with social ads to address specific target groups
• Launch of competitions with tickets and VIP packages as prizes
• Active engagement in the comments and messages to answer questions

Month 4: Event highlights and countdown

• Publication of short video clips showing the highlights of the roadshow
• Continuation of the countdown with daily updates and exciting facts
• Creation of Facebook events and invitations

Month 5: Livestreaming and event day

• Planning of live streaming sessions to provide a look behind the scenes of the roadshow
• Updating the event page with last minute information
• Placement of advertisements to generate the final attention for the event day

Example Toyota C-HR Hybrid:

Month 6: Follow-up and thank you

• Publication of event summaries and highlight videos
• Thank you to all participants and prize draw for exclusive discounts on future purchases
• Start of preparations for the next roadshow and announcement of the date

Naturally accompanied by our video agency.

Creatives: photos, videos, documentaries

Creativity is the key to an impressive roadshow. We use high-quality photos, videos and documentation to capture the attention of your target group. We also encourage the creation of user-generated content (UGC), which is not only used for advertising but also enriches your own corporate channel.

Social media: Marketing cars on TikTok & Co.

In the world of TikTok, Instagram, YouTube and the like, the role of social media in car advertising has increased enormously. Automotive companies are increasingly relying on social media platforms to present their products. Here are some approaches:

Advertisements: Data-based social ads

Ads on social media platforms are extremely effective for reaching a broad target group. Performance marketing is our core area. The visual elements of platforms such as Instagram and TikTok provide the perfect stage to show cars in action.

Influencer marketing: attention & recommendation

Collaborations with influencers who specialize in cars and lifestyle can create a strong connection with potential buyers. Competitions and test drives in collaboration with influencers can draw attention to a specific car model.

UGC Content: Users create content

User-generated content (UGC) plays an important role. Car manufacturers and dealerships can encourage customers to share their own experiences with the vehicles in the form of photos and videos. This creates authentic content and strengthens the bond with the brand.

Example Toyota C-HR Hybrid:

Online advertising: 2 high-performance methods

Online advertising is an indispensable part of any car advertising campaign. Automotive companies focus on two important approaches here:

Native ads: advertising as content

Native ads, which are seamlessly integrated into the content of websites and apps, offer the advantage of being less intrusive but still effective. This is particularly important to attract the attention of the target group.

Referral marketing entirely “without” advertising

What are Google Ads?

• Search engine advertising
• Text-based displays
• Focused on keywords

Directly, at home, directly via referral marketing. Native ads appear naturally in online media, for example in the form of a news item or an interview.

Google Ads: Advertising in search engines

The targeted placement of ads based on specific keywords(Google Ads) makes it possible to reach potential customers who are actively searching for cars or related services. This leads to faster results and higher visibility.

The advantage? People search with interest, it doesn’t have to be aroused first

What are Google Ads?

• Integrated into the native content
• Adaptation to the platform format
• Suitable for branding and more subtle messages

Ads put you at the top of the search results, where searchers are most likely to pay attention / click.

Events: Live Marketing

Live marketing events are still an important part of the car advertising strategy. A lot can be said online, but the decision is made on the road. This is where launch parties and events focused on one day of PR activities are crucial.

Roadshows: Regionalized marketing

Regional hotspots and a series of events can significantly intensify a car brand’s presence. Such roadshows on 5, 10, 15 or more dates offer the opportunity to present a new model in different cities and regions and to address potential buyers directly. Our roadshow agency has already done many things, from test drives in an electric car to a race in the desert.

Tip: In combination with data-based advertisements(performance ads), we can reach people in the surrounding area with pinpoint accuracy.

Creatives: photos, videos, animations:

The creation of appealing, visual content is crucial. This includes not only professionally created photos and videos, but also animations. In addition, user-generated content (UGC) plays an important role as it promotes authenticity and customer loyalty.

No good ad without good creative! Visual content catches more than a thousand words.

Here, among others, in Dubai for a customer:

Advertising for cars 2026

Overall, a successful automotive advertising campaign in 2024 will require a thoughtful combination of social media, online advertising, events, roadshows and creative content creation. Automotive companies that use these elements skillfully will be able to effectively showcase their brand and reach potential customers.