Table: How many 5-star ratings are needed?

Bad Google reviews? The following table clearly shows how much a bad rating can affect your overall average. It shows you the minimum number of 5-star ratings you need after a single 1-star rating in order to achieve certain target averages. Even small differences in the average can be decisive in determining whether your store is perceived as trustworthy or dubious.

Let’s say you have 5x only 1 star = 95x perfect 5 stars as compensation for top 4.8 rating

Why are good ratings so important?

People trust the opinions of other buyers, even if they only glance briefly at the stars. Studies show that just 1.4 seconds is enough for a rating to influence trust. With an average of just 1.5 stars, you immediately appear dubious and many potential customers will leave. Things look solid from 4 stars upwards, but you only reach the upper segment of customer satisfaction from 4.4 stars upwards. Increase conversion rate through satisfied customers – smart, right?

An average of 4.7 or 4.8 stars is even better, as it indicates consistently high quality. A perfect 5.0 is desirable, but becomes almost impossible as the number of reviews increases. Many customers already consider 4 stars to be good, while 5 stars are considered outstanding with exceptional service. You should therefore focus on consistently collecting very good reviews without being discouraged by a single bad review.

Collect more good reviews

The basis is simple: good products and reliable customer service. However, this alone is often not enough because satisfied customers rate much less frequently than dissatisfied customers. This makes it all the more important that you take active steps to make positive experiences visible. With the right strategy, you can not only keep your average rating stable, but also continuously improve it in the long term – perfect for scaling your e-business through real customer (feedback) and empowerment marketing!

Actively ask customers

Many satisfied customers only leave a review if you ask them to do so directly. That’s why you should specifically remind them after the purchase and ask for feedback. This even works automatically with providers such as Trusted Shops or directly via your online store. With WordPress and WooCommerce, you can use plugins such as WooAutomate or similar tools that make the process much easier. Of course, this also works with Magento, Shopify & Co.

Bonus tip: Valuation change

Give positive feedback, offer vouchers, a partial refund or even a return as a last resort to keep your ratings high. Actively ask for a change here too, especially if a customer feels more uplifted by your actions. In this way, you can convert one or two 1-star ratings into 3 stars, 4 stars or even 5 stars.

Transparent communication – even in minor crisis situations – is a key to better ratings. Customers notice immediately when you are honest, reliable and solution-oriented. If you respond quickly to queries or problems, you create a feeling of security. It is precisely this trust that your customers often reward with a 5-star rating.

Optimize customer service

The smoother the process from order to delivery, the more likely customers are to write a positive review. Small details such as fast delivery times, friendly communication or accommodating returns are remembered. Customers don’t just rate the product itself, but the entire experience with your store. So make it as pleasant as possible for them so that they are happy to give you five stars.

• Actively ask customers for reviews
• Use automation tools
• Communicate quickly and transparently
• Constantly improving customer service

What about lawyers? Yes, of course that’s also possible. However, I recommend first working primarily on your own 1) product and 2) customer service.

Remember: Don’t get 1 star!

A single bad review can massively drag down your average, especially at the beginning when you haven’t collected many reviews yet. With every new 5-star rating, on the other hand, you build trust and secure the reputation of your store. From a value of 4.7 or 4.8 stars, you are in the premium range, which customers associate with high satisfaction and quality. This should be your long-term goal.

Personnel marketing: The advantages

How to attract the best talent to your company through the support of a personnel marketing agency – In order to retain talent in the long term, employee satisfaction must be continuously ensured. In this context, many companies resort to working with a personnel marketing agency. Such service providers often have the necessary experience so that the desired goals can be successfully implemented in a short time.

Personnel marketing as a success factor: How to attract top talent to your company

What is meant by personnel marketing?

Personnel marketing involves developing strategies and implementing measures aimed at attracting top talent to the company. In addition, personnel marketing serves to develop the company’s own employees through development measures, so that they are bound to the company in the long term. After all, only satisfied employees can achieve maximum productivity in the long term.

The most important fields of activity in personnel marketing

• Development of career opportunities
• Design of employee benefits
• Implementation of employee surveys
• Social Media Marketing
• Employee event planning
• Website optimization
• Promoting employee satisfaction

What does a personnel marketing agency do?

A personnel marketing agency is a company that specializes in consulting and operational implementation of projects aimed at increasing the attractiveness of a company. A personnel marketing agency can cover different areas. We have listed the most common areas below.

Tasks of a personnel marketing agency

• Development of personal marketing concepts
• Advice to the HR department
• Recruiting support
• Support of the social media channels
• Support of internal company career pages
• Selection of new employees
• Employee event planning

How to find the right personnel marketing agency

There are several ways to find the right personnel marketing agency. First of all, you should find out which agency is recommended by other companies in the vicinity. Appropriate service providers can also be found within industry associations. In addition, you can compare references on Google and get a first impression via the website.

How much does a personnel marketing agency cost?

The costs of working with a personnel marketing agency cannot be clearly determined in advance. In order to calculate the costs properly, several offers from different agencies should be obtained. Often, personal marketing agencies offer free consultations in this context, so that one can get a better picture.

These factors affect collaboration

• Scope of service
• Agency experience
• Number of tasks
• Specialization of the agency
• Size of the company
• Hourly rates vs. flat rates
• Use of special methods

What are the advantages of a personnel marketing agency?

Working with a personnel marketing agency offers several advantages for companies at once. Among them: Expertise, time savings, cost efficiency and flexibility. But the advantage of personal marketing agencies is also that they have a wide range of experience and can therefore quickly adapt to new challenges and trends.

Conclusion: A personnel marketing agency helps you to increase your reputation

Top talent can be effectively recruited for one’s own company through the support of a personnel marketing agency. Personal marketing agencies are becoming increasingly popular with both medium-sized companies and corporate groups. This is because they can draw on a specialized range of knowledge and implement measures within a very short time that lead to the desired results.

Internet ratings are too often ignored

Everyone is talking about online marketing, performance optimization and sales funnels. That’s great! But companies often forget the “simple things”.

Today we present you an extremely simple, at the same time efficient, marketing method:

The “small, first, good assessment

Extremely underrated, someone hears about “you” and searches for “you” directly on smartphone.

• Search query 1: “Company X
• Search query 2: “Company X reviews”

Now, if you have only one rating, it makes up the “whole” digital image of your company.

If interested in a rating?

Study: Influence of online ratings

Let’Let’s take a look at whether people care. For that, here’s an old and proven study. When you read online reviews about products or services, to what extent do they influence you?

Depending on the age group:

• 91-95% – ratings provide orientation
• 78-90% – Increase confidence in an offer
• 74-89% – Influence the purchase decision
• 53-57% – Ratings provide inspiration.

You can find more statistics at Statista

A real killer for startups in particular

Just one negative rating can be a real killer, especially for startups. Even without this effect, statistically 90% of startups fail in the first 5 years. So every strategic advantage helps in the “fight” for survival.

Even companies that have been on the market for over 10 years according to the commercial register tend to forget their digital reputation. Of course, you have the advantage of already having regular customers and (offline) referral marketing, word-of-mouth.

Example: 1 star / 5 stars in comparison

Here is a practical example of how a 1-star rating compares to a 5-star rating.

Important – you will now look at the Google Maps screenshot for 5 or even 10 seconds. In a real situation, looking for a company for task X, you would pay attention to a strange company only 2, 3 seconds and then, directly click on the next one.

1 star rating: Bad for your online image

5 star rating: Good for your online image

Disadvantages of bad ratings

You can probably already guess the disadvantages of bad reviews.

You lose prospects and customers – disadvantage 1

You lose prospects looking for you, reviews or experience. Remember the study. 90% or more, use reviews to guide their buying decisions. 74-89% are also directly influenced by reviews when it comes to actually buying. Let’s say half of the prospects don’t call them. What if you could change that, in just 3, 4 minutes? You can!

Tip. Change now, in 3, 4 minutes

Now go to Google Business, enter your company and ask acquaintances, colleagues or business partners to give the first, second or even third positive review.

• 91-95% – ratings provide orientation
• 74-89% – Influence the purchase decision

Algorithm excludes your company – disadvantage 2

There is one more reason why you should take care of your Google reviews. If your ratings are too bad, the algorithm simply does not show you anymore. Especially in cities with high competition density very unfavorable for your new customer acquisition.

An algorithm decides what “happens”, i.e. what is shown, done and what is not. The criteria for this are set by people and programmers make a program code out of it, the algorithm. A small program code that evaluates content.

Simply put, the algorithm might look like this:

• Rating < 2 stars: Do not show if sufficient > 2 stars available
• Rating < 3 stars: Do not show if sufficient > 3 stars available
• Rating < 4 stars: Do not show if sufficient > 4 stars available
• …

Reviews on Facebook, Kununu, etc.

There are many online rating platforms, whether rating platform itself (like Kununu for employers) or social networks like Facebook. So already in the first steps of your marketing concept, you should think about the “small, first, good evaluation”.

Reputation in the digital media: ratings

Actively organizing reviews takes only a few days of work, but has positive effects for months and years. Passive, positive PR. It gets even better, after all, a third party is talking about you, namely Google. This platform rates them 4.8 out of 5 stars. Referral marketing of the best kind.

Positive reviews are worth all too much. Especially when it comes to qualified employees, because they inform themselves in advance about your company, as a potential new employer or employer. The reputation, that is, the reputation to the outside world, has become enormously important for companies in times of social media and review portals. Especially for startups, which usually can not shine with high wages and lots of Christmas bonuses.

It is so that the fewest companies in everyday life think of actively influencing reviews themselves. This is not at all about bought reviews or influenced reviews, but only about asking satisfied customers, as well as satisfied employees, whether they would write a review – so simple. The more, the better (for potential employees, customers but also to stand out from the competition).

Influence of ratings

As a social media consultant, I’ve been in a lot of companies. Even in companies with more than 10,000 employees and 1,000 locations, the reputation on the Internet is rarely paid attention to. Especially portals that are not directly in focus, for most anyway only Facebook, are mostly ignored. At the same time, over 80% of people search for information on Google. Many who inform themselves in advance, but also go to other portals that deal, for example, only with the topic of business, business and employers such as Kununu.

Always think about your digital reputation right at the beginning!

Google reviews

Google is the platform and place to go when it comes to searching for information on the internet. From simple words to formulated questions, users search here several times a day for everything they want to know or buy. Reviews on Google are very important to finding employees these days. Satisfied employees who give positive reviews as advocates are of course worth their weight in gold, because all prospective customers will read through these very reviews.

Google allows every user to give a rating, so that everyone can rate companies but also products and online shops – even negatively. The rating plays a big role not only for the Google algorithm, especially for prospective customers it is an important source of information.

What do the others say?

Social reputation is an extremely important issue in recruiting employees. After all, as an employee, you are committing yourself to a company: For months, years and sometimes even for a lifetime. Every decision has to be made well. Especially if you have previously invested many years in your own academic education, you want an employer who promises satisfaction.

It is not always primarily about the amount of salary, especially the working environment makes a lot of difference. The team is very right, do you get along with the others? Flexible working hours are important, what if I have to stay at home? Do I have to be in the office at 6am every morning or can I start flexibly? All these questions can be positively packaged in the form of evaluation texts in advance! For example, if several employees talk about the flexible working hours or the generally very good atmosphere in the team. If every day at work is fun, then it doesn’t feel like work at all!

• Active question, for example at the end of the internship, end of the training, end of the job
• Answer typical questions through small stories and phrases

Facebook reviews

Facebook is also an important platform for recruiting. Because a large cross-section of society, from 20 to 70 years old, can be found here. Many look at the new company here for the first time before applying.

• What does the company do?
• What is this about?
• What do the others say about company XY?

Facebook is the biggest social network in this world and of course Facebook also relies on the rating option. Did you know? Facebook started as a pure rating platform. Back in the day, company founder Mark Zuckerberg developed a platform where people could compare students at Harvard University. “Hot or not?” Needless to say, this was an instant and huge sensation, not just on campus, but across America. So Facebook spread like wildfire. More and more students at universities wanted to know what Facebook was exactly. The rest is history.

So ratings have always been Facebook‘s central tool. Just think of the “Like” button, ultimately also a form of evaluation. Accordingly, you should win over your employees as advocates for you or your company when it comes to positive reviews on Facebook.

Recruiting: Finding good employees

A large proportion of potential new employees find out about the company on Facebook first. As long as your recruitment strategy doesn’t target employees under the age of 20, Facebook is a great way to find good employees. Under the age of 20, you should turn to Instagram or YouTube. Always be mindful of your digital reputation and check your reviews on Facebook. If necessary, approach your employees to see if they would be so kind as to give a positive review. Especially if employees then eventually work at your company for a year or two, it seems like a great job! Why not make a little story out of it, a review?

As a rule, you will have to deal with negative comments on social networks if you have little other public relations work aimed at positive reviews. To counteract these, you should pay attention to your own positive reputation in digital media. Actively organizing reviews only takes a few days of work, but has positive ramifications for months and years to come. Passive, positive PR. It gets even better, after all, a third party is talking about them, namely Google. This platform rates them 4.8 out of 5 stars. Referral marketing of the best kind.

PS: The same applies to Amazon, of course, if you organize your business model here. Especially on Amazon, referral marketing (organic or organized) is extremely important for rankings and sales.

Kununu, Yelp & Co

There are other social networks besides Facebook and Google? By Google, of course, we mean the entire Google universe, including YouTube. Yes, in fact, there are other relevant platforms that compete for opinion and reach. A few of these platforms have relevance when it comes to rating companies. One of them is the business review portal Kununu but also Yelp. Both platforms have in relation to the two previously mentioned companies of course relatively little reach, but in the specific area of company research, they have quite relevance and should therefore also be considered when it comes to the positive, digital reputation.