What is ChatGPT?

ChatGPT is an AI-supported voice assistant developed by OpenAI. It is based on a so-called language model that has been trained on huge amounts of data. It understands questions and instructions in natural language – and can give precise, creative or even surprisingly human answers. The latest version is based on the GPT-4 model and can not only write, but also calculate, analyze, program – and even understand or create images. ChatGPT is so popular, even Google now has AI in its search results.

The chatbot that really understands

Unlike traditional search engines, ChatGPT does not simply reply with links, but formulates directly understandable texts. You can speak to the system in natural language – almost as if you were chatting to a person. ChatGPT is constantly learning and adapting to your style and intent. According to the New York Times, millions of people around the world now use ChatGPT every day.

• AI-supported assistant from OpenAI
• Based on GPT-4 (latest version)
• Understands natural language & context
• Answer directly, not just with links

What can you do with ChatGPT?

The possibilities are enormous. Many people first think of text generation – blog articles, emails, social media posts or translations. But ChatGPT can do much more: you can write small programs, generate Excel formulas, analyze or structure content. According to MIT Technology Review, many people now use ChatGPT specifically to increase productivity.

Texts, software, images – and more

With the latest tools, you can also have images created – e.g. with DALL-E, directly from ChatGPT. I’ll show you how this works in another video. Writing code, editing data or planning projects is also possible with ChatGPT. It’s not just a tool for creatives, but also for developers, entrepreneurs or teachers. TechCrunch recently reported on the integration of DALL-E directly into ChatGPT Pro.

• Generate & revise texts
• Have small software tools programmed
• Create images using AI (e.g. DALL-E)
• Code, tables, analyses & more

My videos: How to really use ChatGPT

I will gradually be adding short videos here in which I show you very specifically how you can use ChatGPT for your everyday life – whether professionally, creatively or technically. It’s not just about writing texts, but also about creating AI images, mini-apps and clever automation. Check back regularly!

These are just mini-examples, I build entire apps – get inspired!

Build real estate online marketing tools with ChatGPT

Since we also frequently work in real estate marketing, here is a practical example of how you can use ChatGPT in vibe coding.

Here is the XL version of the video for Immo Tools

Getting better and better: image generation with text

Spelling, grammar, it’s all right! What a moment that was.

What you can expect

I will provide you with tutorials, practical examples and small hacks to help you use ChatGPT properly. Whether you’re a beginner or an advanced user – there’s more to it than many people think.

• Short, practical video tutorials
• Step-by-step instructions
• Tips for creative & technical use

I recently posted another example in which you can see my weight loss calculators, which you can now find live on doktorfy.

• Content production with AI codes & video

Conclusion: ChatGPT is your digital tool

ChatGPT is not a toy – it’s a real tool that allows you to work more efficiently, creatively and digitally. Whether text, code or image: you decide what is possible. My videos will give you the know-how you need to get the best out of AI.

OpenAI, Sam Altman & Co. – more on the topic

Learn more about the OpenAI bubble here:

• OpenAI
• ChatGPT
• Sam Altman

Also interesting, as it is also by visionary Sam Altman:

• Worldcoin
• Orb (iris scanner)

Advantages for your real estate website

1. Increased dwell time
2. Offer added value
3. Build trust
4. Lead generation (!)
5. Positioning as an expert – bonus, so to speak

Increased dwell time – advantage #1

Visitors who find useful tools on your website spend more time on it. This not only improves your SEO, but also increases the likelihood that they will use your services. What’s in it for you? A longer dwell time increases the chances of interactions, which can ultimately lead to a higher conversion rate.

Offer added value – Advantage #2

By offering your visitors free and useful tools, you increase the added value of your website. This promotes visitor loyalty and ensures that your website is perceived as a valuable resource. What’s in it for you? A valuable website attracts returning visitors and strengthens customer loyalty in the long term.

Building trust – Advantage #3

When visitors see that you provide helpful tools and information, they build trust in your brand. This can lead to higher customer loyalty in the long term. What’s in it for you? Trust is the key to repeat customers and can encourage word of mouth, which in turn generates more traffic and leads.

Lead generation – advantage #4

Providing these calculators can help you generate new leads. Visitors who use your tools may be more likely to get in touch or sign up for your newsletter. What’s in it for you? More leads mean more potential customers, which broadens the base for future business.

Positioning as an expert – Advantage #5

By providing professional tools on your website, you position yourself as an expert in your field. This strengthens your credibility and reputation in the industry. What’s in it for you? As a recognized expert, you will gain the trust of new customers more easily and increase your market presence.

Social media effect! Sharing, sharing, sharing!

With the interactive calculators on your website, you offer your visitors real added value that they are happy to share in their social networks. Whether on WhatsApp, Facebook or LinkedIn – users will recommend your tools to others. What’s in it for you? Greater reach and more visitors thanks to the viral spread of your content. You can also share these tools on your own social media channels to further strengthen your brand and attract new visitors.

Explanatory video: This is what the Immo calculators look like

In partnership with Immobilien Guru x Real Estate Experience. Don’t miss a new plugin, follow me on YouTube x Lukinski. And PS: Do you already know my tool for YouTube links with follow function?

What can the tool do? The most important calculators for investments

With the “Real Estate Calculator” plugin, you offer a variety of calculations that are essential for real estate investments and capital investments:

Net yield calculator

Calculate the net return on your real estate investment by taking income and expenses into account. An indispensable tool for any investor who wants to know the actual return on their investment.

Gross yield calculator

This calculator helps to determine the gross yield by calculating the ratio of annual rental income to the purchase price of the property.

Cash flow calculator

With this tool, you can calculate the monthly and annual cash flow of your property. This is particularly useful for monitoring the financial health of your investment.

Purchase price factor calculator

Determine the purchase price factor by comparing the purchase price of a property with the annual rental income. This tool helps you to better estimate the value of an investment.

Embedding a calculator is super easy: With shortcode

Embedding the calculators on your website is child’s play. After installing the plugin, you can insert the various calculators using a simple shortcode. This way, your visitors can immediately start performing the calculations they need. Here is an example of how easy it is:

[names_calculator_shortcode]

Simply insert this shortcode into the desired area of your website and the corresponding calculator will be displayed. This allows your visitors to use the tools directly without having to leave the page.

Download now for only 49 €

Our WordPress plugin “Real Estate Calculator” is now available for only 49 €. With this small investment, you can significantly enhance your website and offer your customers an invaluable service. Whether for estate agents, property managers or private landlords – this tool is an asset to any real estate website.

Conclusion

Invest in our WordPress plugin “Real Estate Calculator” and turn your website into an indispensable tool for anyone working in the real estate sector. Benefit from the advantages of a higher dwell time, increased user satisfaction and improved lead generation. Get your plugin now and increase the value of your website!

Field report: AF Steuercoaching – Foreword

Why did I do the “Next Level Tax Coaching”? Primarily, I’m not interested in lowering my personal income tax. I want to know overarching, in-depth, and most importantly, proven and legal tax reduction tips.

Maybe you feel the same way – Anyone who pushes their own e-commerce through social ads or plans campaigns, who designs media and who is responsible for what happens in large corporations, pays taxes. It doesn’t matter if you’re an entrepreneurial employee or an entrepreneur yourself. Taxes are a huge item (when you add up all your taxes) and your tax burden will always increase as you earn more – which I’m sure you want.

Here you can get directly to the coaching and also other participants’ experiences.

• AF Steuercoaching – Application
• AF Coaching Experiences – Participant Interviews

Media reports at Ntv, FIV and Wallstreet Online. But, who are we actually talking about, Who is Alex Fischer? What is tax coaching all about?

What is tax coaching, very very briefly, about?

Anyone who earns millions with real estate AND has managed to open the largest YouTube channel in Germany for such a complex topic as “real estate and finance” AND who has written a bestseller with over 200,000 readers – knows how it works: tax optimization. Even better: optimize taxes and convert them into private assets.

Sound like work? It is / it will be! Contrary to what I thought at the beginning, tax coaching is not only more time-consuming, but also more extensive than I thought. If tax optimization were easy, everyone would do it.

A word in advance: it’s not worth it for everyone, but what you learn is unbeatable knowledge that only the big corporations know.

Conversely, you can use this knowledge to convert taxes into private wealth.

Problem: Tax consultant and his know how

My original and personal motivation for tax coaching: my tax advisor. To put it more precisely: his lack of advice, or rather, the lack of optimization. Do you know this too? He and his tax firm are tax administrators, they don’t design, how could they. They staple our receipts and file and account for them – simply put. To the question: why doesn’t my tax accountant help me optimize my taxes?

He can’t.

Reason 1) is the education and the purpose of the profession and reason 2) your always, absolutely individual constellation. To put it very simply: Are you buying a property privately or through an existing or even new company?

Basic problem: Bad tax advisors & compliance<

The problem of many entrepreneurs and self-employed people is a bad tax adviser. One of the reasons for this is their education. The state is responsible for this. A close look at the training makes it clear: tax structuring and optimization is, contrary to what some people expect, not part of the core curriculum. Instead, tax returns and balance sheets are mainly on the timetable. And so many clients who go to their tax advisors with questions and suggestions are often dispatched with the same answers. Not only that: most entrepreneurs hardly know anything about taxes themselves and hand this task over to their tax advisors full of confidence. “Big mistake”, means Alex Fischer. Contrary to the occupation name, tax advisors offer namely no consultation, but Compliance. This means nothing other than compliance with the law and the rules.

• The training to become a tax advisor is subject to the state
• No tax structuring in the curriculum
• Conformity to rules instead of advice

First of all, I didn’t naturally go looking for opinions and reviews.

What does the community say about Alex Fischer’s tax coaching?

In the first part of my internet research, my #1 goal was testimonials from former participants.

With phrases like “impress my accountant”…. Impress my tax consultant with real (!) expertise, exactly my goal.

After all, as Alex Fischer has said in several videos and interviews, no one knows your professional and personal situation as well as you do. So my mission: I want to learn the tax game.

Application, initial interview and decision

Before I started with the tax coaching, I did some research, read testimonials and took a close look at Fischer’s website. Besides his book, a podcast and his regular blog, I finally found the application form for the tax coaching.

What’s striking here: Unlike many other coaching programs, you have to apply first!

Application and form

What? Why? In fact, participants are selected here. Alex Fischer’s tax coaching is not a “simple tax course”, here strong personalities come together who want to work on creative tax solutions with entrepreneurial interest, after all, the tax coaching also includes two live events. So space is limited and participants should have real will.

Spoiler: This also extremely benefits the live events. As I’ll tell you in a moment, the others from the AF tax community were extremely interesting and cool people, from master craftsmen to doctors. Yes, there were tax accountants on site too!

Initial interview: What’s it about?

Since the conversations are quite individual, here’s just a quick teaser for you:

The application was followed by an initial interview, where I was not only able to ask my questions, but also had to explain my current tax situation – the whole thing obligation-free, of course. Why the analysis interview? It allows the Alex Fischers team to get a better overview of my qualifications and to assess whether tax coaching would really help me.

Understandable, I think.

You probably guessed it: I got a ticket!

So I can give you a few more, real insiders from AF tax coaching right now!

Foyer (event location in Düsseldorf):

Prominently located, close to the famous Königsallee.

Why did I do the AF tax coaching?

I’ve been following Alex Fischer’s YouTube channel for a while now. I’ve also stumbled across his book “Reicher als die Geissens” (Richer than the Geisses) and his podcast a few times in the past. There has been a lot of talk here about the tax piano and the “tax game” in particular. I wonder if my tax advisor was familiar with that as well. The answer: a matter-of-fact No. The solution: expert knowledge is needed. Because most entrepreneurs, like me delegate their tax activities. Instead, you should become active as an entrepreneur yourself and give the tax know-how you have learned here to your advisor, says Alex Fischer in one of his videos. And especially when looking at my future, I realize:

I don’t just want to save taxes. But also to build up stable assets from this money.

Next Level Tax Coaching: Structure, Participants & Speakers<

How to become a tax professional? Someone needs to analyze my situation, identify knowledge gaps and provide targeted information: Principle Tax Coaching. A special lexicon explaining important terms and ‘orientation maps’ without jargon was created for coaching, just as additional modules with catch-up information were developed for individual participants. Means, the complex “tax-speak” of tax consultants in simple, understandable words.

The approach: increase knowledge. When conveying the knowledge content, as with the structure, not only is the different personality types of the participants taken into account, but also the different knowledge gaps. The whole thing is also available – apart from the live events – as an online knowledge database, quasi to-go.

Everyone can dive as deep as is helpful for themselves

It is important to Alex Fischer that every participant really learns something during the coaching and thus benefits from the new tax knowledge even decades later. Advertising slogan? No. Alex’s bestseller, which I have read of course, had 200,000 readers. All content is always aimed at long term wealth building. This is not about 1, 2, 3 tax saving tips, but about structuring companies, as well as acquisitions and their identities – but that would already go too deep for this experience report.

View from the audience to the stage and speaker Alex Fischer:

Complex things simply explained and step by step into the complexity.

This is what almost 400 participants look like!

My way to becoming a tax professional: webinars & individual discussions with experts<

After acceptance from the Alex Fischers team, the coaching already began for me. To learn how to play the fiscal piano, of course, not just an online course is enough. Instead, Alex Fischer also puts a lot of emphasis on implementation vouchers, question rounds and personal meetings with the speakers.

So the building blocks of coaching are many and varied:

1. Lifelong access to an online academy
2. Live webinars with different speakers
3. Join the exclusive Facebook group Alex Fischers
4. Live events at the beginning and end
5. Personal conversations to network
6. Implementation packages to take home
7. Expert vouchers for personal strategy development

You can also talk to Alex Fischer in person at the live events:

Participants: From the board of directors to the master craftsman

While I was able to acquire the rough tax knowledge through the video seminars, I finally got to know the other participants personally at the big closing event with Q&A session. Who thinks that this is a cozy get-together with cookies and cake, is wrong.

Almost 400 people met at the Hotel Intercontinental

Almost 400 people met at the Hotel Intercontinental to get to know Alex Fischer and his team of experts in person. Among the other participants were many entrepreneurs and self-employed, master craftsmen, investors, doctors and lawyers. The common thirst for knowledge at such an event unites and thus led to an exuberant and motivating atmosphere.

Of course, a selfie is not to be missed!

The wide-ranging specialist team of Alex Fischer

Of course, the in-person conferences and events aren’t just Alex Fischer and his team. After some time, a row of tables at the entrance caught my eye. These are experts, specially commissioned by Fischer for this purpose, who are available to his coaching participants for individual concerns. At the expert tables there are, among others:

• Lawyers
• Foundation experts
• Holding Consultant
• Tax consultant
• Contract Lawyer

Here, too, my individual questions were answered with patience and any last scepticism about the highly praised tax coaching was put to rest. So that I can also benefit from my new tax know-how in the future, I was finally given a black cloth bag to take home – a “sustainability and implementation package” Alex Fischer calls it with all the tools and plans inside to support me in my next tax planning. I also find reference books, documents and templates for my tax advisor in my implementation pack. The motivation is summarized for me by one of the attendees:

Our goal is for our participants to recoup their costs by a factor of at least three within the first year.

Makes sense, I think to myself. And with the business cards of other participants in one hand and my black cloth bag in the other hand I feel well prepared for this.

The Intercontinental in Düsseldorf (you can find photos at the beginning of the article) with its large rooms and atmosphere offers the perfect place to make contacts and get into the tax game.

Late in the evening, the topics and conversations become more intense and information-dense (don’t forget a notepad!).

Expertise : Real Estate Investor & Tax Guru

Before I summarize the core topics of the Coaching to you, here once completely briefly Alex Fischer in the Portrait: Born as son of two teachers with 0& own capital it is considered meanwhile as one of the most well-known real estate investors and tax Coaches of Germany. In its 25 Jährigen career, so Fischer, it bought already over 2,000 dwellings, reorganized and so also again sold. Its private real estate existence at a value of 20,0000 square meters is located Duesseldorf, exactly like its office. He acquired his knowledge of real estate and taxes himself and now passes on his tips and tricks to people like me who are thirsty for knowledge. Here is a brief overview of the biggest coaching topics.

Watch out for tax traps: Joint Ventures, Investments & Corporations

In addition to the big mistake of delegating one’s tax responsibilities, there are plenty of other examples of tax traps that many a high earner or entrepreneur steps into on a regular basis. One example is a joint venture. If you choose the wrong form of company, you can end up with high taxes. This is also the case when selling. With the right tax rate you learn here how to pay only 1.5%. The basic principles behind this were also clearly explained to me at the seminar.

If you do it right, you only have to pay 1.5% tax

It is also worth thinking twice when buying a property. If you buy it privately or in a corporation, the tax rate changes here as well. As a well-known real estate investor, Alex Fischer is very knowledgeable and provides extensive advice before it comes to escapades in the settlement and these expensive consequences behind. The same applies to investments.

Tax structuring: the right combination for ultimate wealth creation

In order to avoid these and more pitfalls, the coaching places a great deal of emphasis on the skilful combination of several types of design. These, it is explained to me, always have their advantages and disadvantages. What looks like a small decision at first, adds up later and so, if I combine cleverly, I can save taxes. In order to make this tax game simple and yet effective for his participants, Alex Fischer’s main focus is on overriding principles, strategies and “basic laws”. Formalities and the “typical” paragraphs that every tax advisor knows are rather further down the priority list.

Design types are combined in such a way that the disadvantages cancel each other out and as many advantages as possible are left over

The Pareto Principle applied fiscally: Setting priorities

One of the basic rules that Alex Fischer values is based on the well-known Pareto principle: You only need to have understood the important 20% that cause 80% of the results. Only in this way does an entrepreneur become a strategically thinking and fiscally intelligent entrepreneur – the goal of coaching.

Cause 80% of the results with 20% of the right knowledge

During the expert discussions it becomes clear: This important 20% is mostly reserved for large corporations. And through the various expertise of the speakers, it is passed on to me, as a participant of the coaching, by means of concrete examples.

Short insight into the first weeks: Lots of know how and … Tax shifts!

As I said before, the coaching was specially designed to benefit every participant from day 1. So the first week starts with an easy introduction to the topic of taxes – perfect for an ignorant freelancer like me:

• The tax game & its rules<
• Origin & purposes of taxes<
• Which taxes bring in the most revenue?
• What is tax planning?
• Convert taxes & duties into private assets<

///TIP – Bracket

Alex Fischer’s knowledge is composed of tax, entrepreneurial and investment know-how. In addition, the topics of asset building, lending and transfer are also adressed. Asset protection and building also play an important role. Using the free cash from tax deferral is especially helpful for the latter. The money saved here thus becomes equity and one then uses this for an investment:

“I used to think that tax deferrals were just a ‘nice-to-have’ if you’re not that liquid right now. But in fact, tax deferrals in Germany are an incredible wealth-building accelerator.”

Conclusion: Taxes are a matter for the boss

I was able to benefit from my newly learned tax knowledge not only privately. I was also able to give my tax advisor a few things to do and now have more control over what happens with my hard-earned money. I was also able to make professional contacts with like-minded people through the events and the Alex Fischers Facebook group. As a medium-sized entrepreneur, I am happy that Alex is passing on his knowledge to me and sharing his network of entrepreneurs, lawyers and investors with me.

Related links: Alex Fischer

Learning from real estate investor, the best way to learn taxes online. Here are 2 more extremely good tips, the 80% of his knowledge about tax optimization and finance Alex Fischer gives for free on Spotify, iTunes and YouTube. Yes, for free.

Do you already know his bestseller

In fact, I devoured this book. Alex Fischer is an expert on taxes. His book has over 200,000 readers, for good reason. It’s also in the top 100 on Amazon! In a nutshell, you get 43 timeless laws of success that will make you more successful financially, professionally and personally. You learn to achieve your goals, to “materialize” them (what that means, you learn in the book).

You get exact step-by-step instructions to your own personal financial freedom. So you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, from Alex Fischer you will learn how to avoid these fatal mistakes and at the same time follow your passion – every day! In total, the book contains hundreds of learnings that will specifically help you lead a happier and more fulfilled life. Best of all, you can get the audiobook for free on Spotify and iTunes! Alex Fischer: Bestselling RADG (Review).

Alex Fischer (opening) live on the speaker stage. In the background his bestseller:

Tip. 100,000+ followers want new tips and tricks for taxes from Alex Fischer on a regular basis. Learn a lot about taxes, finance and real estate for free here. Click here to go to Alex Fischer Youtube. Once you’re ready, be sure to check out Tax Coaching:

Here you can get directly to the coaching and also other participants’ experiences.

• AF Steuercoaching – Application
• AF Coaching Experiences – Participant Interviews

Objectives and strategies: Housing, construction, real estate & marketing

What are the goals and strategies of a social media marketing agency? Social media marketing carries the word social in itself, so there is a big focus on this marketing method in community maintenance.

Social media marketing is so much more than just a sales channel, it is about people and targeted communication in a different form. Simpler, more image-based, more emotional. These are the core elements of every good social media channel. In addition there are modern methods.

Social media marketing mix: Multi-channel marketing

Did you know they’re allowed to repost all photos on Instagram? So why constantly produce your own expensive pictorial material when, for example, in the social network Instagram, you can also fall back on the pictorial material of third parties? On YouTube you can reach through playlist subscriptions, so you can already build through and timely collection of relevant videos followers and subscribers. On Facebook you can not only advertise within your own fanpage, of course you can also do it in groups. Social media marketing is so much more!

In addition to the now almost classical methods, there are of course the newer tools, as well as influencer marketing. The area of influencer marketing counts in particular on recommendation marketing by relevant persons for certain target groups. Every single recommendation in social networks reaches people who follow other people. As a result, the advertising aspect is much smaller. Influencer marketing in the real estate sector could, for example, accompany a person on YouTube in their search for an apartment, and at the end they make two or three videos in which they report on the search for an apartment, first on the Internet that they are desperate and finally found the solution through portal XY! Then our influencer takes the camera and accompanies his apartment inspection, a bit to video number 3, in which the apartment is completely furnished, with the matching keyword apartment furnishing. So we can also do search engine optimization within YouTube. Did you already know that?

The world of social media marketing is so diverse for real estate agents, real estate portals but also for more specific topics such as buying or selling a house.

Ultimately, a lot can be done, from channel construction to advertisements targeted at specific groups of people. But let’s first focus on the goals, what is it all about? In principle, social media marketing can be described in four steps.

Target range: Do you already know broker XY?

Our primary goal is reach, because without reach nobody will know about our product. Henry Ford already said: “For every dollar you invest in your product you have to have another one ready to make it known”. The more people we reach, the more we become fans of our channel. Because of the added value they get or because of new offers or also because of very exclusive offers.

Target community: added value instead of advertising for tenants / buyers

The second step is to build the community, collecting fans is not difficult, we invest 100.000 € in an advertisement and will be able to win 10.000 fans. 10 € for a fan? That’s a lot of money. After all, it’s not just about winning the fans once – we have to keep them. That’s why community building and targeted community management are among the core tasks of a social media manager, and of course of a social media agency.

Objectives Information: Regular interaction in social networks

The third step involves an editorial plan and the regular transmission of previously planned information. Our channels must not be filled with graphics and texts from the advertising department, they need individual content, i.e. content. The better our information, i.e. advertising content is packaged, the higher the values in the conversion, means the conversion of visitors to buyers, newsletter subscribers or even interested parties.

Target sale: Strategies for customer acquisition from tenants and buyers

In the fourth step we can now concentrate on sales, let different texts or graphics run against each other, in so-called A/B split tests. Through the targeted evaluation in monitoring, the opportunities and risks as well as the advantages and disadvantages of individual target groups can be identified. This allows many questions to be answered, for example:

• In which target group does our product sell best?
• What target group completes most newsletter subscriptions?
• Who asks at the end for a concrete inspection date for a housing advertisement?

Social Media Marketing Agency Services

Anyone who commissions a social media marketing agency for the first time naturally has a lot of questions! To give you an approximate idea of what a social media agency can do for you, here is an overview of the most important services. Social media marketing is advertising, a holistic concept for the dissemination of information about products or services. In the real estate sector, no matter whether broker or real estate portal, it is not different. Social media channels must be created holistically, they must be planned and, above all, they must interact regularly. It’s about social media content, that means daily postings, even several stories on Instagram a day, up to you the matching videos with added value on YouTube. Thus they create not only a channel for advertising content, but a platform for all those looking for a new home!

Take the wishes their community was and answer them questions, give them added value instead of thinking about marketing messages. Answer questions as well:

• How much does the square meter cost in Berlin or Frankfurt am Main?
• What tips are there for the apartment inspection?
• How do I leave a lasting impression on the new landlord when I am already at the apartment inspection?
• What defects do I have to consider?
• How do I discover black sheep in apartment advertisements?
• Must I pay the deposit for my new apartment immediately?
• When I move out, how long does it take until I get my deposit?

You can keep writing this list forever, because that’s what it’s all about! Added value for the community instead of advertising. The social media agency helps with the creation of the concept, but also with all strategies and methods, with advice, tips and ideas for creative content.

But where is the concrete advantage? A large part of Germany now watches video content on YouTube. Everybody is informed about what’s new, but the majority looks at already existing content. For example, many searches on YouTube will show you that videos have been online for five or six years. For example, if they manage to place their content and topics on the subject of real estate, it can sometimes happen that they get 100000 views and more over time. What’s the matter with you? Every year there are 100,000 Germans who change their flats, move, perhaps even move to Germany for the first time. Every year there are thousands of people looking for the same questions and here lies the magic of YouTube. YouTube is also pushed by the largest search engine in the world, especially because it belongs to the Google group. Contents that get a good placement here once, are permanent. They can use this, in cooperation with their social media agency, to permanently generate new visitors and thus new prospects for apartments and houses.

Let’s have a look at all contents of a social media agency at a glance. From the editorial plan to monitoring.

Editorial plan and conception for potential interested parties

The editorial plan is one of the basic strategies for a successful social media channel. Because what is particularly important in marketing is the regular publication of the content but the regular interaction with the fans. By planning content in advance, you save a lot of time in everyday business, allowing you to focus on other things, such as answering comments.

Editorial plans show the course of 30 to 90 days, here the postings are planned as well as the contents. For real estate companies that have their own Instagram channel, this could mean, for example, that more and more properties and apartments with warm backgrounds are posted alternately from early summer to late summer. So whether it’s the palm tree or the garden that’s about to blossom in summer, your social media channel is changing seasons, as is our environment. Of course, you will be a little more precise, you can specify which texts will be placed under the individual postings. Of course, different social networks can also be combined so that you have a multi-channel planning at the end. For example, a concept can look like this:

• At the beginning of the week photos appear on Instagram
• Parallel appears the first blog article, this is again shared on Facebook, because you can click here directly on the link of the posting and get to the website
• On Wednesday the same will be done, with the note that on Friday our new big YouTube video with the big article, 12. For your first apartment viewing appears
• On Friday appears punctually at 17 o’clock, with previous posting at 13 o’clock on Facebook and Instagram, now on YouTube the big video on the subject of apartment viewing

Creative ideas

This advance planning enables us to put four weeks on one production day for the production of the social media content. A specially booked influencer explains in YouTube videos simple questions about living, moving in and moving out. At the same time photos are produced for Instagram, Facebook and of course for the block. In one day the social media content is produced for a whole month. On Sunday the influencer will publish a little review by pointing out that the new article was published two days ago on real estate portal XY, “you have to have a look at it”!

This allows editorial plans to be combined with creative ideas in a meaningful way. Your fans will thank you! Because their social media channel obviously doesn’t aim to just advertise, they want to help for free! “How nice is that?” This is how the world of social media works. Of course, renowned social media agencies are about more than just creativity and planning, which is already four! When it comes to big and creative ideas, it is also possible to create links to the Pr machinery.

PR strategies (cross media marketing)

You have a social media shoot and perhaps a very special influencer, you should perhaps invite the press directly to it. Whether you’re a local newspaper or a national TV station, you can even get the media to report on the shooting if you package your shootings properly. However, this also brings new reach to brand placement, simply through clever planning. Photographer, make-up artist, influencer, photo studio, everything is booked anyway. But if you take care to book the right person for media use as an influencer at an early stage, you can even get press articles.

Here a small excursion into the topic online marketing or search engine optimization. A good social media agency should also inform you about this! Because backlinks can be generated by placing them in the press. Backlinks are references, i.e. links to other sites that refer to your real estate portal. The more backlinks you collect for your website, the more important they will be for search engines. This is why it is also worth working together with the social media agency in the field of public relations. Not only in the area of community care and management is the effort worthwhile, social media are also indispensable for cross-media work today.

After the planning comes the content creation. For Instagram, YouTube, Tik Tok but also Facebook and Pinterest there are different challenges.

Content creation

No matter which social network you choose for your marketing mix, each one has its own challenges, advantages and disadvantages.

Of course we could philosophize about which content is right for which network for a very long time, but in summary the following can be said: photo shootings, video productions and all other forms of content creation are always complex and therefore associated with high costs and prices. This is why it is worth investing so much time in planning that you have as little effort as possible on the day of production. Because, as in our example on the subject of goals, it’s about knowing what you’re doing. That sounds simple at first, but a lot of planning is involved when you are between community management, content creation and topics such as public relations or influencer marketing. The better the conception, the faster the production.

Social networks life as well as the classic format advertising of regularity. The more often the viewer sees our product, the more likely he is to fall back on it. No matter whether it is a supermarket, a certain product in the assortment or also the apartment search. Those who place their name in the minds of people have regular presence.

Advertising and Advertisements

Perhaps they are social media managers in a larger advertising portal and have not yet had any contact with the subject of re-targeting and advertisements. Briefly explained, maybe you have already looked for a notebook and the next days and weeks you have seen everywhere, no matter if you were on news portals like Spiegel or Welt or also your favourite block, again and again the advertisement for the notebook. This is exactly how advertising and ad management works, of course, in real estate and apartments. For example, you can explicitly send advertisements for Berlin to a Berlin group. It gets even better! If, for example, you offer real estate in Frankfurt am Main, you can send your advertisements specifically to people who live in Frankfurt am Main, are between 18 and 25 years old and single. For all those who have small housing units in good locations, rent them out to young self-employed people, this ad will be worth a lot! Especially in relation to a classic advertisement in a newspaper or real estate newspaper. The losses are much lower because the target group is much more accurate. This helps him not only in the creation of advertisements but of course also in reporting and monitoring.

Reporting and Monitoring

Reporting and monitoring deals with the targeted evaluation of campaigns. It can be about simple things, like posting an influencer for our brand:

• How much reach does she have this posting?
• How many Likes did the posting get?
• How many dislikes were there in relation?
• How many comments did the posting have?

When it comes to advertisements, it naturally becomes even more complex when it comes to monitoring and reporting. Here it goes for example polls like:

• Which campaigns group from our splittest has performed better?
• Which products are profitable and thus predestined for re-targeting?
• How many campaigns can we run Split Testings without straining the advertising budget?

The discipline therefore deals with the evaluation of different strategies. By evaluating the strategies, one can discard individual concepts and focus on others. This allows social media to appear and improve performance in social media. After all, it’s all about making money.

Consulting and agency

Do you have questions about Social Media Marketing? With the advice of our social media agency you always have the right answers to your questions. Whether it’s about instagram marketing, YouTube content creation, Facebook ads, Pinterest search engine optimization or the outlined reaching of young people through social media networks like Tik Tok. We have the right concepts and strategies to promote them as real estate agents or real estate portals. Contact us now, we are looking forward to your e-mail and your call.

Real estate: Helpful links

• Luxury estate agent – Lukinski Property
• Capital investments – FIV Magazine
• Capital investment real estate – FIV Magazine
• Capital investment real estate Interview – FIV Magazine
• Building society savings agreement – FIV Magazine
• Does real estates makes sense as investment? – Real Estates AO