The difference between Augmented & Virtual Reality

AR & VR – Virtual reality (VR) describes an immersive computer-created world in which the user is immersed with the help of VR glasses. The real world is thus completely hidden. In augmented reality, the real world remains intact and is merely supplemented with virtual elements.

AR application areas: Examples

These are examples of AR application areas:

• Medicine
• Military and civil protection
• Product visualizations
• Entertainment
• Navigation
• Space visualizations

Augmented reality in marketing

There are various ways to integrate AR in marketing. Here we have listed a few examples for you:

Virtual Fittings

Virtual Fittings can provide customers with a unique digital and/or offline shopping experience. For example, online shopping with smartphones and tablets is very popular. With the help of augmented reality features, a special added value can be created to test products virtually before they are purchased.

Visualizations

AR offers various options for visualizing processes. For example, in construction projects, construction phases can be visualized, additional information can be faded in, and it is possible to look inside buildings. Print media can also be brought to life. Especially in the real estate industry, this gives great added value, as potential customers can view the project from all angles.

Promotions

A very popular use of AR is the use of AR effects on the various social media channels, such as Instagram, Snapchat and Facebook. Unique brand experiences can be created with the help of facial recognition.

Foto © violetkaipa – fotolia.com

Facebook changes its design – New look for 2017

While you as a designer spent many years thinking about how to connect the profile picture and the title picture meaningfully, and also so that it is displayed cleanly in the mobile application, Facebook, the largest social network in the world with well over a billion users, decided to separate both graphics from each other.

DIY! Facebook Marketing Online

In the blog there are many tutorials and good social media marketing articles. However, anyone who wants to know insiders has to go deeper into the trickbox. Also for small companies the view is worth this Facebook marketing course of our partner agency AdBaker. In the article ‘Facebook Marketing’ I explain the online workshop of our choice in ten steps:

What is the advantage of this Facebook change for companies?

For companies, it will be much easier to create layouts and designs for your own Facebook fanpage. With just a few hand movements it is now possible to compile two sensibly harmonious pictures. Finished! Without photoshops and other design software. While you had lots of experience in Photoshop or other graphics programs, it is now easy to create your own Facebook fanpage. As a result, companies and companies can easily snap and upload two matching images as described. Now it is even easier to create yourself a fanpage

The own Facebook fanpage: Young pages are supported

Not only for large companies does it make sense to operate an own Facebook fanpage. Who says that Facebook has long been overlaid with fans and users of course is right. Just when a company is large, the reach is pushed quickly to make them want to book. What makes absolutely sense, since I must also refinance Facebook as a company. Nevertheless, as a young company, you have a good chance, as a Facebook here, as well as it personally strikes me very much. While as a large company with 10,000 fans with a single posting often reaches only a few hundred people, it is possible as a new Facebook fanpage with, only a few fans quickly reach a few hundred people. The relation is therefore impressive.

Facebook Fanpage Management is not only worthwhile for large companies

Facebook Fanpage Management is worthwhile not only for large companies, but also for small businesses, self-employed people and family businesses who have not expected social networking.

Influencers in companies: Everyone takes the work home with them

Get these users at home! Because it is relatively easy to build a fanbase of your own, simply from the existing customer base. So you should not hesitate to trust yourself in your own social media management and win new customers with it. Even for companies that work in purely business relations, it makes sense to present new products here, since private individuals, who are, for example, professionally concerned with their subject, are also interested in the topic.

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These people are, in turn, friends with other people who also share the same interests. Now if you share the same interests and share one of them, for example, your posting or posting on their Facebook page, the other person will quickly see them too, so they have the viral effect!

Viral effects for your own company

Previously called one is still mouth propaganda! In social networks the whole thing works exactly as it used to. You give a person a recommendation and this person will pass on your recommendation if she thinks that you yourself have an idea of ​​the subject (reputation). Therefore, not only does Facebook work so wonderful, but social media marketing in general. We wrote a big article about it yesterday. If you want to know more about Social Media and Influencer, read our article about Influencer here!

Even though, like her, I’ve often gotten a bit off the subject in this blog and from the real issue on your chances as a company in advertising, I hope that I could convey to you how easy it is to use Facebook specifically. Only a few fans will be satisfied if they are good (multipliers).

The only thing you need is a nice profile, a title and a nice story. You do not even have to make professional photos or arrange your own commercials. It is enough if you make a simple photo and try to describe it as beautiful as possible. The people who like you, your brand or your company will automatically be pleased to announce.

A little tip from me! Also, try to keep the American thinking of Think Big. If you present the content to people who do not create it or their friends do not produce it, they have a higher chance of comments, likes or other user interaction because the content is new and so far unknown.

Keep it simple!

Think in simple steps, how can you actively win customers with Facebook? For example, you can publish the first print issue in a Facebook Livestream as a magazine to activate so many fans. Keep it simple!

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If you have more questions about social media marketing, please contact us at any time. We help you as a social media management, expert for all your problems on an individual basis. No matter whether they are based in Berlin, Hamburg Munich or Düsseldorf.

Social Media Marketing Help for beginners

Stephan M. Czaja (Lukinski, advertising agency) explains in his blog in more than ten individual steps how to apply social media for your marketing in the company. As a model agent and media manager he knows the game between media, reach and attention. The articles are primarily aimed at social media beginners and beginners. From the first basics of networks, to new trends such as Influencer Marketing. With every step you understand social media marketing as a beginner better. The following articles can be found here: Social Media Marketing Manager.

1. What are Social Networks? The Power of Youtube, Snapchat, Facebook & Co
2. Trends & Trendsetter – Influencer in the Media World
3. Social Media Concept: How it’s done – brand, reach, monitoring
4. Web 2.0 & Social Media: reach for companies (example ASOS & ZARA)
5. Social Media Manager – Management and Online Marketing
6. Social Media Manager – Measurement, Goals, Target Group and Range
7. Five Tips to Increase Range – Creativity, Influencer, Content
8. Instagram: Advertising – Online Marketing or Product Placement
9. Youtube: 3 steps for better rankings in the search engine
10. Facebook: Target group targeting – place of residence, age, prospects
11. Facebook: echs Tips for the Facebook Fanpage
12. Influencer instead of expensive Facebook ads
13. Influencer: Fashion, Trends & Trendsetter

Instagram is therefore one of the networks for the future. Especially young users spend a lot of time with it. Information and updates about friends, the favorite football club or the music star. Instagram dominates everyday life.