Testimonial in advertising: recommendation marketing

A testimonial is a positive description, endorsement or recommendation of a product or service by a person who has already used the product or service. Testimonials are often written by customers, influencers, business partners or media professionals and are used to authentically present the added value of a product or service.

Advantages of testimonials

Simply put:

1. Positive recommendation / experience
2. Strengthens trust of the user / visitor
3. Increase conversion rate

Ways to collect testimonials

There are several ways to collect and use testimonials(brand advocates). One way is to provide a questionnaire or form where customers can describe their experience with the product or service. These testimonials can then be used on the website or in other marketing materials to build potential customers’ trust in the company or brand.

Influencer and content creator

Another option is to ask customers or influencers or “smaller” content creators to produce a video describing their experience with the product or service. These videos can then be published on the website or on social platforms such as YouTube or Instagram.

It is important that testimonials are authentic and credible, as they can have a great impact on the decisions of potential customers. It is therefore advisable to use real customer or user experiences and not made-up or purchased testimonials. Testimonials should also be as specific as possible, rather than general, so that they are relevant to the target audience.

Trust = Better conversion rate

Testimonials can be used in a variety of ways to build trust in a company or brand and increase conversion rates. For example, they can be used on the website or in landing pages to convince users of the benefits of the product or service.

They can also be used in emails, blog posts or social media to draw users’ attention to the company or brand and get them to try the product or service. Testimonials can also be used in classic print advertising materials such as flyers or brochures as well to build trust in the company or brand.

It is important to note that testimonials are not a substitute for a comprehensive cross-media strategy, but merely one element of it. They should therefore be embedded in the overall context of the marketing campaign and coordinated with each other.

Testimonial example

Here directly a few practical example for you:

Example Media and Advertising

An example of a testimonial in advertising and marketing might be:

“I am thrilled with the new marketing campaign from XYZ Inc. It has not only helped increase our brand awareness, but also increased our sales by 20%. Working with the XYZ Inc. marketing team was very professional and on target from the beginning. We look forward to future projects with them.”

This testimonial describes the positive impact of the marketing campaign on brand awareness and sales, and praises the marketing team at XYZ Inc. It is clear that the client is satisfied and looking forward to future projects.

Example insurance and pension

An example of a testimonial in insurance might be:

“I have been a customer of ABC Insurance for years and am always impressed with their professional advice and excellent customer service. I recently had a claim that was settled quickly and easily by the insurance company. I feel I am in good hands with ABC Insurance and highly recommend them.”

This testimonial describes the customer’s positive experience with the insurance company and praises both the advice and customer service. The customer feels well taken care of and recommends the insurance company to others.

YouTube: The Power of the Many – Long-Term Analysis

It won’t be long before YouTube turns 20 years old. With the founding and launch of YouTube, the world has changed. It all started in 2005 and today 10,000 hours of video are uploaded every hour. Big competition!

2 billion people use YouTube every month. In the last 6 months alone, that gave YouTube, round about 33.77 billion visits! For such a “test volume” one could not have evaluated from still 20 years, today already, with “crowd wisdom”. Therefore, our analysis focuses on the factor “Views”. Which are the most successful videos ever, ever, ever? Here is the answer.

Tip. If you want to know how to be successful on YouTube, then read more about our social media agency and YouTube agency here.

Now only 1x scroll to the toplist!

Fashion: Balenciaga, Off-White and Supreme

Balenciaga – Testimonials, Lookbooks and Shopping Hauls – Balenciaga is one of the most hyped brands. Why? Good social media marketing for fashion. 79.9 percent of the population in this country is registered on social networks. What topics (content) does the community like? What topics does the community love? These videos have been popular on YouTube for years and may be a little creative input for your marketing team.

• Balenciaga

Off-White – Shopping videos, buying tips and fashion show models – learning from the best, is a good tip especially for young social media managers! One of the best, in social media marketing for fashion, is Off White. just ten, fifteen years ago, expensive market research institutes had to be hired to know what “works well” and what doesn’t. Today, all you need to do is look at YouTube to see what’s causing the biggest hypes.

• Off-White

Supreme – Quizzes, wardrobe tours and reaction videos – Fashion in social media marketing is one of the most contested areas by agencies, labels and countless startups. One of the leaders, in creative ideas, online and offline is Supreme. Looking for ideas for your own videos on fashion, outfits or sneakers? A look at the most popular Supreme videos can give you the right input for your own creative process.

• Supreme

Sports: football, basketball and soccer

Football – It’s a billion-dollar market and young social media managers are constantly looking for new, creative ideas. From a simple Instagram post, to an elaborate YouTube documentary. But, where do the ideas come from? One simple way: recipes for success. The best soccer tricks, the biggest soccer fails, and the best soccer players in the world.

• Soccer

Basketball on YouTube – Video Marketing means: Always deliver new ideas! Here’s a tip for young social media managers, learn from those “who made it”! In the YouTube algorithm, it’s called clicks. If you have a lot of clicks, you have good content, whether it’s funny, crass, emotional or even just team spirit. The most exciting basketball games, the oldest and youngest basketball players and legends.

• Basketball

Football – Football competitions, emotional stories and training – No other “world” fascinates people like sports. Around the world of sports, there are many players who want to make money, from jersey online shop, to ticket pre-sales. All are looking for creative ideas, but where to get them? Maybe a little break on YouTube and a look at the most popular football videos will help.

• Football

Pets: Dog, cat and hamster

Dog – Funny dogs, brave tricks and a new home for abandoned dogs – What are the most successful videos when it comes to dogs? This YouTube Evergreen analysis is great for young social media managers who need to brainstorm creative ideas – learn from the best! Often better than any creative brainstorming, a look at the search results in YouTube!

• Dog

Cat – Cute cats, dressed up cats and kids shows about cats – cats?! Yes! If you’re advertising pet food, toys, clothing or even accessories, you need to keep coming up with new ideas. If you’re looking for creative ideas for “cat marketing”, a good tool is to look at what performs not only well, but very well! That means lots of clicks.

• Cat

Hamsters – Hamster mazes, children’s series about hamsters and building homes for hamsters – Pets are often the absolute cuteness overkill on the social web! The market around pets, is a billion dollar market for stores, trade shows and online shops. Social media managers have to deliver new ideas on a daily basis. A good tool to come up with new concepts is to look at success models, also for your own pet marketing.

• Hamster

Cities: New York, London and Berlin

New York – New York – Sight seeing lists, travel vlogs and tips for tourists – cities are looking for marketing ideas, as are tourism and travel companies. It’s always a good idea to learn from the best! One city is better known than any other. Competition is high, between airlines, hotels, but also restaurants, events, … what do people want to see when they think of New York? That’s why it’s worth taking a look at the most popular New York videos!

• Big Apple

London – Film trailer, city tour & travel guide – How can cities get noticed? Forget flyers, radio ads and TV, social media is now the tool for outreach. Social media marketing for tourism and travel always needs new inspiration, spring, summer, fall, winter, from single singles, to business travelers and families with kids. That’s why we have our Youtube Evergreen Analysis, what performs best on YouTube?!

• London

Berlin – Travel Guide, City Trip & Vlogs – Reach via YouTube? Whether it’s a hotel, restaurant or city marketing itself, learning from successful models is always a good idea. And,when it comes to social media videos for tourism and travel, ideas are in demand because the competition is fierce. That’s why it’s worth taking a look at the most popular Berlin videos! With a few filter settings, you can find the most popular videos on YouTube.

• Berlin

Celebrities: Kylie, Kanye and Ronaldo

Kylie Jenner – She and her family (Kardashian) are a phenomenon! At 21, she already became the youngest billionaire with this background and she also breaks records in the social networks. As a young mom, as a businesswoman, as your husband’s partner – Which content of hers gets the most clicks? Let’s find out. 79.9 percent of the population in this country is on social media. What can you learn from the social media marketing of celebrities? A look at the most clicked, videos from:

• Kylie Jenner

Kanye West (Ye) – If there’s one artist / PR genius, it’s Kanye West. From hip hop star, to marrying Kim Kardashian and now, with a new name (also officially registered): Ye. Genius and madness are often close together and a lot of what comes out is just extremely well calculated PR. Learn from the best!

• Kanye West (Ye)

Christiano Ronaldo (CR7) – An icon on Instagram, also on YouTube and everywhere! Ronaldo is a goal machine and a marketing machine. But which content performs particularly well with sports fans and is clicked 100 million times? We’ve done the analysis, after almost 20 years of YouTube: Here are the CR7 evergreens, with the most clicks of the community.

• Christiano Ronaldo