1. product development and planning

Before you launch your campaign, make sure your product is well thought out. This includes product development, prototyping and costing.

• Make sure your product is marketable and offers a clear benefit
• Create a prototype to verify functionality
• Calculate production costs and set a funding goal on Kickstarter

2. create a convincing project page

Your project page is the core of your Kickstarter campaign. It should contain clear information about your product, your team and your vision.

• Use engaging photos and videos to showcase your product
• Explain in detail why you need support and how the funds will be used
• Show your team and emphasize relevant qualifications and experience

3. set your rewards

Think about what rewards you want to offer supporters. These should be attractive and balanced to appeal to different levels of support.

• Create rewards that reflect the value of support
• Offer exclusive rewards for early supporters (Early Birds)
• Emphasize the added value of rewards for supporters

4. set a realistic funding target

The funding goal should cover the actual production costs and other expenses. Make sure it is realistic and that you have considered all costs.

• Calculate the total cost of your project, including production, shipping, and Kickstarter fees
• Set a funding target that covers these costs
• Explain how funds will be used to gain the trust of supporters

5. marketing and promotion

Before you launch your campaign, you should develop a marketing plan. This can include using social media, email marketing, and reaching out to influencers.

• Create a strategy for spreading your campaign through social media
• Create anticipation by sharing teasers and previews of your project
• Cooperate with influencers or blogs to gain more visibility

6. active communication during the campaign

Keep your supporters informed during the campaign. Post regular updates and answer questions and comments to build an active community.

• Post updates on project progress and campaign development
• Be active and respond to comments and questions from your supporters
• Thank your supporters publicly and privately

7. after the campaign

After successful funding, the work is not over. You need to carefully plan the production and delivery of your products and keep supporters informed about the progress.

• Keep your supporters informed about production and delivery progress
• Deliver the rewards on time and in good condition
• Cultivate the relationship with your supporters and encourage them to recommend your brand to others

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video
• Kickstarter examples