Meaning & Usage

B2B is the term used to describe business and communication relationships between at least two companies. The term is used whenever at least two companies act together. Thereby the offer from the companies between services or goods is not of importance. An example would be a hardware store that receives goods from other retailers.

The difference between B2B & B2C

The difference between the two business relationships is found in the business partners. B2B focuses on other companies, while B2C (business-to-consumer) focuses on end customers. For B2C, an example is selling food to the end customer in the supermarket. Taking the same example, B2B customers such as restaurants would not visit a supermarket, but wholesale markets or wholesalers.

B2B quickly explained

B2B briefly explained:

• Long form: business-to-business
• Business relationship between at least two companies

[shortcode variables slug=”adsense”]

WooCommerce, Agency tips

Have you ever heard of WooCommerce (plugin)? We as an agency can always recommend this wonderful plugin for WordPress to you. With WooCommerce you can make your online shop on a professional basis in no time. If you are wondering what makes WooCommerce different from other content management systems like Magento or Shopware, the question is easy to answer with the statement: Reduction of complexity. On the one hand, through the intelligent linking of WordPress and WooCommerce, you as an agency or company have the possibility to continue working in existing WordPress systems and expand them with an online shop. On the other hand, with a WooCommerce agency you have the opportunity to quickly and smartly achieve the perfect media presence.

WordPress online shop

Creating your own online shop with the content management system WordPress is not a difficult task in theory. What you have to pay attention to is the basic configuration to create a functional WordPress system for the online shop. In the following you install a plugin, which enables you to load products into your content management system quickly and easily. Through the years of work of many developers, many online shop possibilities have been created for the WordPress system, the most popular is probably the plugin Woocommerce. The online shop plugin allows you to build, manage and market an extensive online trade. Through the many flexible options of the CMS WordPress you always have the overview and can add many new functions and features if required. So you can manage your company website and your online shop with one system and one tool. You can specialize your employees and save a lot of time in the practical work. My recommendation for small companies and projects: Build your online shop with WordPress + Woocommerce.

Easy product management

In WooCommerce shops, you can manage your entire product management as well as control the stockkeeping. You have flexible possibilities to show and hide products, you can define different categorizations for your individual goods and products and even have an additional tool: You can offer digital products for download. These are then processed via payment providers such as Paypal or Klarna for credit card payment and voila. As an agency for WooCommerce online shops, we therefore also offer all-day workshops for your employees to familiarise them with the system.

Extensions and free plugins

With numerous extension possibilities and plugins you can constantly expand, optimize and improve the Woocommerce + WordPress Online Shop as described. Most of these features are free of charge and can be easily installed by media managers or an agency of your choice. In addition, there are further, very powerful plug-ins, which increase your reach and turnover enormously. You can’t go wrong with an online shop based on WordPress.

Magento or WooCommerce?

But important (!) plan your shop with an experienced agency. This later in the later workflow valuable hours and weeks of work. In addition, you will achieve fast top rankings in Google through sensible online shop SEO onpage measures. You also increase your potential through keyword analysis and link building. Insofar as your shop exceeds a certain level, you should also consider more comprehensive solutions such as Magento. There are also the right Magento Online Shop contact persons.

As easy as it sounds to use content management systems like WordPress, the linking of different bases is complicated. You work here in a complicated system that consists of various links, we use HTML, CSS, PHP, Java and SQL. In addition, there are special template properties, i.e. custom code snippets developed in your design. Therefore it is recommended to hire a media manager for success conscious enterprises and projects, who will set up an intelligent and smart WordPress online shop system, which allows fast results through many automations! Furthermore, you allow your employees an easy introduction to the shop system and you yourself an overview of your online shop project.

Questions about WordPress & Woocommerce Online Shop

If you are currently planning a new online shop, preparing a relaunch or looking for a shop with smart SEO onpage solutions, we are always looking forward to your call. We have proven in numerous projects how versatile, fast and efficient we create e-commerce systems according to customer requirements. Our references range from food online shops to jewelry and jeweler e-commerce retouch and shop systems. In questions of lifestyle products, fashion and style in corporate design, you can always rely on media systems from Lukinski.

WooCommerce – Variable products

We’We’ve also taken a look at the dashboard > WooCommerce and made a few settings regarding countries, languages, tax rates and payment methods. Now we want to go one step further and create products!

Creating products is relatively simple. In principle it works like any post or page you create in WordPress. Similar to keywords or categories in pages you create specific products with specific features. But first we will focus on the product categories:

Create categories

Categories are very useful and quickly explained: trousers, t-shirts, jackets, etc. In order that you do not present your customers with an unsorted online shop, we first define categories. In the example (screenshot) it is shorts and socks.

[shortcode variables slug=”adsense”]

Simple products

At the beginning the following points should be filled out as a rule absolutely:

• Product name

<Product description
<Product categories
<Product Keywords

• Contribution picture

In the second step we only get to the product data. In the tab ‘General’ you define article number and price. If you have already set everything in ‘Part 1: …’, information like VAT class is already set up.

You can of course specify further details in ‘stock’ or ‘shipping’. However, these are very individual, depending on the company, goods flow and business model. Under ‘linked products’ you can later add articles which are then additionally recommended under the product. After entering all data, we can ‘save’ our product (top right). A ‘preview’ is also already possible.

TIP! If you would like to add a purchase note for your customers to individual products, you will find a small missing text in the tab ‘extended’.

Product variants

Now it will be exciting! Our single product may be enough, but most of you will need a selection! In the example (screenshot) you can see our boxer shorts. We would like to offer them in three sizes and three colours. That’s why we turn a ‘simple product’ into a ‘variable product’.

Select variable product

Once you have selected ‘Varibale Product’, the appearance will change a little. For example, the input field for the price disappears! But that’s not too bad, because you now have variable products.

At this point comes the crux of the matter, where many get out, here begins the art of content management. Fortunately, with WordPress + WooCommerce we have a wonderful open source system that makes everything happen almost magically.

Create variations

First we determine the ‘properties’ that our variable product should have. For this purpose you click once on the tab ‘Properties’. There is no information in the new field, so you press ‘Add’. Now you determine what we will differentiate. In the example it is size (S, M and L). The individual values for size are shown on the right side of the field (screenshot). It is important that the variables are separated by the long vertical line | (Ctrl + Alt + <>-key). Also very important, as in the screenshot, make a check mark at “Visible on product page” and “Used for variations”.

With “Save properties” you confirm your entries.

Set variations

With the product properties formed, we can now set the variations. To do this, switch to the ‘Variations’ tab and link the variants with each other. To do this, you only have to press “Link all variations together”. A popup will appear and confirm this (you will link all variations). After that you will see a confirmation that all variations have been added.

Edit individual variations

Now WordPress + WooCommerce has automatically created all variations for you (next screenshot). In the last step you have to describe each variation individually. This is important for your shop, so you can say later that there are ten blue shirts, but only two red ones.

You now have an article which is available in three variations (in the example: size S, M and L). For every single variation we can (must) now indicate individual stock levels, prices (obligatory because of the variation) or also weight or measure data. Of course we can also provide individual product pictures (e.g. if the colour is different). We limit ourselves in the blog post to article number and price (screenshot).

All done? All gegeched? Then you can either view your product preview or publish your product directly. Of course you have the possibility to create further variations. So you can create a product and design it individually, by size, color, etc.

[shortcode variables slug=”adsense”]