Production – Social Media Agency

TV advertising: agency, spot production, booking, prices

S_kinski — Sun, 25 Jan 2026 12:58:07 +0000

TV advertising is still the supreme medium when it comes to quickly building massive reach and brand trust. ONE Agency — TV & Streaming Campaigns Despite the digital transformation, linear television reaches millions of people in all age groups every day and offers an incomparable stage for emotional storytelling. A professionally planned TV campaign creates momentum that goes far beyond the screen and often forms the basis for successful cross-channel strategies. In combination with modern streaming advertising or classic radio advertising as well as OOH (Out of Home) measures, an unbeatable marketing mix is created.

TV advertising: How does it work?

Was willst du kommunizieren und wie?

Do you want to book advertising on television? The process is more complex than with digital ads, but it is manageable thanks to a clear structure. It starts with strategic media planning, continues with the creative production of the spot and ends with the booking of the broadcasting slots and the subsequent performance analysis. In contrast to online performance marketing, the focus here is often on branding, with modern tracking methods now also making direct sales impulses measurable.

How to switch on TV advertising:

Definition of the target group and selection of suitable channels
Conception and storyboarding of the commercial
Production in high-end quality (4K/Cinema standard)
Media buying and negotiating discounts
Monitoring the impact and measuring the effect

From TV commercial to scatter effect!

From TV commercial to scatter effect (free of charge), like here from our cases:

Agency: Production & Media Buy

A full-service agency takes the complexity off your hands. While photo and video production creates the creative basis, media buying takes care of the best broadcasting times at the best price. We see ourselves as a bridge between your brand and the major marketers. The process is divided into clear phases:

Planning the TV commercial: Strategic orientation and objectives.
Creative phase: Creation of script and storyboard.
Production: Shooting, editing, voice-over and color grading.
Media planning: Selection of broadcasting environments and time slots.
Radiance: Technical handling and reporting.

These are the typical 5 steps to a TV commercial.

Planning the TV commercial – Step 1

During planning, we determine who we want to reach. Is it the broad masses on RTL or ProSieben, or are we looking for the niche on channels such as n-tv or Welt? We analyze the viewing habits of your target group and often combine these findings with data from your marketing consultancy in order to exploit synergies. The goal: a commercial that is not only seen, but stays in the mind.

Weeks before, the planning:

Spot production

A TV commercial has to be technically perfect. There is no second chance for a first impression. We rely on professional equipment and experienced teams. We often integrate UGC elements or influencer scenes to make the commercial more approachable for younger target groups. Today, a good TV commercial is usually the basis for “snackable content” on social media channels.

Booking and playout

At Media Buy, we negotiate for you. Thanks to our network and many cases, we have access to attractive conditions. We make sure that your spot runs in environments that strengthen your brand. We also consider “prime-time” vs. “off-prime” slots in order to achieve the maximum frequency for your budget. Coupling with Google Ads (search triggers during the broadcast) is also essential here.

Analysis and optimization

After the campaign is before the campaign. We use direct response tracking to analyze how many users visited your website after the broadcast. We compare the cost per contact (CPM) with other channels such as YouTube Ads in order to evaluate the efficiency of TV advertising in the overall structure. This is the only way to clearly illustrate the ROI (return on investment).

Working with prominent faces?

Sometimes a celebrity or influencer can help to build instant trust. Well-known faces act as “testimonials” and can convey the advertising message more credibly. Especially for new brands on the market, a prominent face provides the necessary “social proof” that would otherwise take years to build up. We support you in selecting and contracting the right personalities.

Prices: What does TV advertising cost?

The question that interests everyone: How much does it cost to run TV advertising? Prices vary enormously and depend on the audience, the time of day and the channel. While a slot during a World Cup final costs millions, regional stations or niche channels are surprisingly affordable. We calculate transparently for you so that you don’t get any surprises.

Example small TV station ~ 2.500 € – 5.000 € / day

Niche channels (e.g. special interest, regional or news) offer a favorable entry point to reach a top target group without high wastage.

Lower production costs possible
Very targeted approach (e.g. business context for news channels)
High repetition rate of the spots
Ideal for regional test campaigns

Example large TV station ~ 50,000 € – 250,000 € / day

Investing in the top 5 channels (RTL, ProSieben, etc.) buys massive attention. This is about national awareness in the shortest possible time.

Maximum reach (millions of contacts per spot)
High branding effect and prestige
Perfect for product launches
Strong synergy effects with e-commerce campaigns

The goal: more sales and deliveries:

Campaign broadcasting: From TV to social media

A modern TV commercial is just the beginning. We extend the campaign from “out of home” or the TV screen directly to the home on the smartphone. With TikTok ads, Instagram ads and suitable content, we create a seamless customer journey. If the user sees the ad on TV and finds the matching ad in their feed shortly afterwards, the likelihood of purchase increases massively.

Your TV agency & contact

As a holistic marketing and advertising agency, we are always “cutting edge” thanks to our numerous cases. We know what works in practice because we manage major brands ourselves. Why hire an agency? Because it saves time, nerves and money. We know the pitfalls in planning and production and ensure that your budget is used optimally.

My #1 radio spot: Behind the Scenes @ office, Burger King, recording studio + 20 sec. preview

S_kinski — Wed, 05 Feb 2025 19:49:49 +0000

How do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln Fanradio. A little insight, backstage with the cell phone!

Behind the Scenes: Video “How to radio advertising”

Short video, below you will find the tips to read + bonus tip!

Marketing tips: What social ads and radio spots have in common

A radio spot is like an advertisement on social media: It has to generate immediate attention and convey a clear message. These three principles from online marketing have helped me with this:

1. brand dropping: constant presence

In social ads, you often see the brand name several times – on the radio, it needs to be repeated audibly. Our spot mentions “CannaZen” several times to anchor it in the minds of listeners.

2. communication of benefits: state clear benefits

Listeners want to know quickly why they should be interested in a product. That’s why we mention the advantages right at the beginning: “Fast as an FC counterattack, safe as a Jonas Hector kick.”

Do you already know CannaZen?

Fast like an FC counterattack. As sure as a Jonas Hector kick.
CannaZen delivers medicinal cannabis to your home in just 48 hours. You have to try it!

Order online now at CannaZen.de with delivery in just 48 hours.
Click on CannaZen.de. Exactly, CannaZen.de.

3rd bonus tip: Clear call-to-action

Every good advertisement ends with a directcall-to-action. This is particularly important for radio commercials because there is no visual element. We therefore clearly say: “You have to test this!” and “Click on CannaZen.de. That’s right, CannaZen.de.” That’s how the website sticks.

20 seconds Yeeeeeah!

A short commercial has to catch the ear. A strong introduction, targeted repetition and clear benefits ensure that the message sticks. If you advertise yourself – whether online or on the radio – remember: the first few seconds are crucial! And never forget a clear call-to-action.

User Generated Content UGC Agency: Save costs! Videos for TikTok, Instagram, YouTube

S_kinski — Tue, 20 Jun 2023 11:52:10 +0000

UGC Agency: User Generated Content

With professional content creators, we create authentic user-generated content for TikTok, Instagram & Co. Save up to 80% compared to traditional productions and increase your ad performance.

UGC ⚡ Contact

Have user-generated content created – Benefit from working with talented content creators on TikTok, Instagram, YouTube & Co. These content creators may have a smaller reach, but they are able to produce high-quality videos and photos that are specifically tailored to the brand. Content for your own social media channel, retail, wholesale and of course for social ads. Real content instead of advertising and you also save money, because the costs for such a Content Creation Day are lower than those for classic, expensive photo and video production. Many advantages, but who does that? We do! Do you have any questions? We look forward to your project: Contact.

Why Content Creator?

Content creators are talented creative people on social media who may have a smaller reach, but can still make a big impact. With around 2,000 to 20,000 followers, they produce high-quality videos and photos that are specifically tailored to your brand.

The content created by the content creators can be used by your brand both on your own channels and for advertising purposes. Working with them is cost-effective as the content is monitored by us on a Content Day, resulting in lower production costs. By partnering with a content creator, you get high-quality and customized content that can effectively showcase your brand and engage your target audience. Use this opportunity to get your message across in a creative way and reach potential customers.

Why Content Creator?

Content creators are creative people on social media with a small reach
Produce strong videos and photos optimized for the respective brand, for the brand
Brand uses content on its own channel or for advertising
Content for 3 months of social media activities
Inexpensive production method, with lower costs, monitored on a content day

Advantages of user-generated content

User-generated content (UGC) offers a number of advantages. Our agency professionally oversees the production of the content and ensures that it meets the high quality standards of your brand. Together, we develop a structured content and production plan that takes into account details such as product placement, brand logo and lighting. This ensures that your brand is presented in the best possible way. Harness the power of UGC to showcase your brand in a unique way and build trust with your target audience.

Advantages of user-generated content:

Agency monitors content production
Content and production plan with structure
Details such as the holding of a product, the placement of the brand logo, light & co.

Content for your social media channel

Benefit from customized content for your social media channel. Our team creates high-quality content that is specifically tailored to your channel. You will receive appealing videos and photos that increase your brand value. The content produced can be used for your own channel and ensures regular activity over a three-month period. This gives you a consistent presence and interaction with your target group. In addition, the costs are significantly lower compared to traditional photo and video production, offering you savings.

Content for your social media channel:

Content usage for your own channel
Lower costs than traditional photo and video production
Content for 3 months of social media activities

Use for advertisements

Our content can also be used for your advertisements. You can use it for third-party providers, wholesale and retail or for social ads. By using the content we create, your ads will have a professional and appealing look that will attract the attention of your target audience. This allows you to effectively promote your products or services and reach potential customers.

Use for advertisements:

Use for third-party providers, wholesale or retail
Use for advertisements (social ads)

Content Creator share your content

Another advantage of working with content creators is that they share your content on their own channels such as TikTok, Instagram, YouTube or Facebook. This gives you additional organic reach and enables you to reach a larger number of users. The content creators act as multipliers for your brand and can extend your message to different target groups. This leads to increased visibility and a stronger bond with your brand.

Content Creator share your content:

Content creators share your content on your TikTok, Instagram, YouTube or Snapchat channels
Even more organic reach

Customers and experiences

For example, we are currently working with a leading beauty brand to produce high-quality content once a quarter. We rely on various creators and a carefully selected location to create unique and diverse content. The content output for the brand spans a period of 3 months and is published on Instagram and TikTok.

Social media references

Despite the ever-changing zeitgeist, we ensure that we produce effectively and take into account the latest trends and topics. Our many years of experience and the expertise of our team enable us to produce content that is both on-trend and achieves the desired results for our clients. Our work with leading brands has provided us with valuable experience and insight, which we continually incorporate into our work to produce innovative and impactful content.

Customers and experiences:

For example, we currently produce once a quarter for leading beauty brand
Different creators, one location, planned processes
Content output for the brand: Instagram, TikTok 3 months each
Constantly in tune with the times yet still very effectively produced

Content Creator Day: Procedure

User-generated content (UGC) is an extremely effective tool that we like to use for our clients, regardless of whether it’s TikTok, Instagram, YouTube or Facebook. There are numerous advantages to this content strategy. Rather than relying solely on in-house production of photos and videos, brands can have content created and published by content creators and influencers. This approach offers a number of benefits to both the brands themselves and their own social media channels. Above all, it enables efficient and cost-effective content production, which has a positive impact on the overall strategy.

User Generated Content by Creator & Influencer: “Let content be created”.

S_kinski — Sun, 14 May 2023 12:19:23 +0000

We’re extremely fond of using user-generated content for our clients, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User-generated content (UGC) is a powerful tool that brands can use to boost their social media presence. Instead of relying solely on in-house production of photos and videos, brands can have content creators and influencers create and publish content. This approach offers a variety of benefits, both for the brands themselves and for their own social media channels. Ultimately, it’s about efficient and cost-effective content production.

Creator creativity and authenticity – Advantage 1

A key advantage is that brands can benefit from the creativity and authenticity of creators and influencers. These individuals are often experts in their field and have a deep understanding of their target audience. By having them create the content, brands gain access to unique perspectives and a fresh point of view that can increase audience awareness and engagement.

Through UGC you have a variety of content instead of months of the same campaign photos

Low costs, with high efficiency – Advantage 2

Another advantage is efficiency and reduced effort. Producing high-quality content typically requires significant resources, including time, money, and expertise. By relying on user-generated content, brands can save these resources. Instead of commissioning their own photo or video production, they can rely on content already created by creators and influencers that authentically showcases their brand or products.

With UGC, you have lower costs for content production, with higher output and efficiency.

High content output – Advantage 3

In addition, the use of user-generated content gives brands a greater variety of content. By bringing in different creators and influencers, they get a wide range of perspectives, styles, and approaches. This not only increases variety in content, but also allows them to better adapt to different audiences and platforms.

Through UGC you increase the output of content extremely

Finally, trust also plays a crucial role. User-generated content is often perceived as more credible and authentic because it comes from people who have already established a connection and a relationship of trust with their target group. By using UGC, brands can leverage this trust and strengthen their credibility and relevance.

Conclusion: Efficient and cost-effective content production

Overall, the strategy of having content created by creators and influencers offers numerous advantages for brands. It enables them to produce content efficiently and cost-effectively, create a greater variety of content, and build trust with their target audience. By using user-generated content, brands can strengthen their social media presence and intensify engagement and relationships with their followers.

Any questions? Our contact persons

We support you with our team in your content strategy. Conception, production, reach. We are looking forward to your request!

Contact

How to book user-generated content

e will vary depending on the marketing agency and the client’s specific requirements, but generally it includes the following steps:

Needs analysis and goal setting: KPI

Our agency begins with a comprehensive needs analysis that identifies the client’s goals, target groups and market requirements. Together with the client, clear goals and KPIs (key performance indicators) are defined to measure the success of the campaign.

Strategy development: tailoring objectives

Based on your objectives, we develop a customized marketing strategy. In the process, we select the relevant social media channels, determine the content types and topics, define your brand message, and determine the planned advertising measures.

Target group analysis: development of a targeted content strategy

Our agency conducts a detailed audience analysis to better understand the needs, preferences and behavior of potential customers. This helps develop a targeted content strategy to achieve maximum reach and interaction.

Content creation: “Production” begins

We then take on the creation of engaging content for the client’s social media channels, whether TikTok, Instagram, YouTube or Facebook. This includes text, graphics, photos, videos and other formats that engage the target audience and effectively communicate the brand message.

Either / Or: Community Management

Below you have 3 options:

Have content created for your social media channel
Share content on Creator channels
Advertise content additionally through ads

… so you start with efficient and cost-effective content production.

Any questions? You know…

We support you with our team in your content strategy. Conception, production, reach. We are looking forward to your request!

Contact

Global: Social Media Agency worldwide for TikTok, Youtube, Instagram, Facebook & Co.

S_kinski — Mon, 30 Aug 2021 10:49:59 +0000

Social Media One – Read our agency content and tips now in your language! For all of Europe, from Spain to France, Germany to Sweden. In the USA and as well as in Asia, now in China and Japan. Because for our customers, we are already globally active. Read more about us, our work, projects and social media strategies of our experts here.

What we do? Social Media Agency

Concept, strategy, marketing: social media becomes more complex from quarter to quarter. We find the right strategies for our clients. Read more about our services and references here:

Social media agency

Country list

Here you will find an overview of all national languages.

Main markets:

Other languages:

The own channel, ads, community management and video marketing for YouTube and Facebook but also on Instagram, Instagram Shopping and TikTok. We accompany you with experience and creativity.

Social ads and performance: a model for success

Of course also Social Ads and Content Production, Virtual Reality, up to Performance for E-Commerce, by Google Ads and Native Ads – with our young Social Media Team, the international network and Know How we are your contact in Social Marketing.

Video agency for Youtube, Facebook and Instagram: Storyboard, virality and ads

Laura — Tue, 11 Feb 2020 20:27:50 +0000

Social Media Videos for Youtube, Facebook and Instagram – Prepared in the different facets and for the different target groups, videos ensure that products get into the market and find their buyers, whether it is financed by advertising or by virality (word of mouth), all by itself. Film is the be-all and end-all today. Especially with the extremely increased bandwidths of mobile technologies, videos can be accessed from anywhere. Even when hiking, in nature, YouTube videos can be streamed. This extreme advantage is used by innovative companies and enterprises for new buyers and new target groups. The variety of videos is very large, from image films to lookbooks, from advertising to explanatory films. Marketing & advertising can also be brought into the world in many ways. To become a topic of conversation is the big goal of companies. Our agency helps you to become a topic of conversation. Read more about our Youtube Agency.

More articles and links about video production:

This is how a commercial is created – external

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Video marketing, strategy and planning

From brand video, the leap to advertising video is already far, from 3 to 15 minutes to only 30 to 60 seconds. In social networks, the diversity is just as great. While on social networks such as YouTube, you have 12 minutes to present a video, on Facebook you have a maximum attention span of 20 to 25 seconds. According to our article on Youtube Marketing, today we are dealing with the three big networks! For social networks like Instagram there are about 15 seconds and for Musical.ly only 5 to 20 seconds. All these parameters must be considered when planning social media videos. No matter if it is about unboxing shoes or a well done, unrecognizable advertising clip for Dubai (Blogger travels the world, end in Dubai, sea, city, shopping, experiences, everything). Social networks have changed the world and communication, and our clients are also increasingly turning to this form of marketing. Online marketing and especially video marketing plays an increasingly decisive role in the production of advertising films, in the competition for viewers.

Storytelling: Planning history, emotions and chains of effects

The big story or the little red thread? Especially the storytelling decides about the quality of a video in the process of production. Are the viewers there for 3 seconds and break it off directly, do they watch the whole spot or even better, do they tell friends, work colleagues or family about the commercial?

No matter if you have large scale commercials and productions or small social media clips, which are produced relatively fast depending on the social network, virality plays a big role here as well. The better the story of a video clip is told, the more direct and appealing the introduction to the story is, the more catchy the commercial is. Viewers will remember it, share the video clip and tell others about it.

But how do you create such a story for image films?

Depending on the area, topicality or even content of the film, from brand advertising to product presentation or even explanatory videos, the stories of the individual video clips vary greatly. As an agency, we pay particular attention to implementing the special wishes of the customer, so that the advertising film ultimately corresponds to what the customer himself imagined. Because in the end, as an agency for advertising and image film, we realize the client’s ideas with a prized know-how and expertise. Before we get to the process, the first meeting of the pre- and post-production, first the important thing: The story!

Conception of the story: This is how successful image films and commercials are created

Already at school we learned in essays that we should keep a “red thread”. In videography, too, the red thread is one of the special ingredients that ultimately wraps up video clips in such a way that the brand message or marketing message reaches the consumer or viewer. Before every production, we therefore analyse the customer, the needs, the goals and the target group. All the different fields are summarized in a matrix, in order to find synergies and points of intersection where the story can be linked. Thus we first connect the first intersections in order to draw conclusions about which symbolism and which images will awaken the right emotions in the viewer. Let’s summarize once again:

Customer analysis – Who / what is packed in the film?
Needs of (end) customers – what do you wish for?
The customer’s goals – Which goals should be set and achieved?
Target group – Who should be advertised?
Synergies and points of intersection – What do all actors have in common?

Emotions and history: 15 minutes or 15 seconds?

Whether it’s a 10-minute company presentation or the 15-second Facebook clip, stories and emotions generate interest and let us – as viewers – stay with them. How does the situation resolve itself? Will our “hero” make it? Our “hero” can be the parcel carrier who races through the city traffic to bring the food delivery to the front door on time or even the car, driven to the highest mountain tops, with room for the whole family, everyone arrives safely, the campfire is burning.

Don’t you want the same feeling?

This methodology allows the video production to approach an exact picture in the run-up (pre-production), i.e. during the planning and conception, which should emerge when our viewers see the finished advertising film. In this way we arouse emotions but also needs, which are then fulfilled by the respective product, service or brand. Storytelling arises from the different areas around the target group, the needs of the customer but also the goals of the client, as well as the modern media available (cross-media), from the well-known TV, to streaming portals but also the social networks around YouTube, Facebook, Musically and Instagram. As an agency for advertising film, we look at the special circumstances and the current market, as well as future forecasts.

Video production for YouTube

If you produce videos for YouTube, you have a longer attention span than in other social networks. Depending on the conception of the video, you can go from 3 to 12 minutes. The important thing is that you have a person (brand ambassador) and that you don’t play an advertising video in classic form.

YouTube does not work like classic consumer behaviour on TV or streaming media, YouTube is especially successful by explaining things. That’s why many people book a blogger or influencer for their YouTube production who is supposed to represent the respective product, service or brand. Thereby e.g. products are placed in a video, for 2 to 3 minutes. For the own video production, it is recommended to choose such a face. If you want to generate followers, it is important to create a reason why they (the users, prospects, buyers, etc.) come back. That is why a brand face is worth so much here. YouTube videos are less elaborate than commercials, on average it only takes a third of the time to produce. You want to have videos produced for your own brand? Read more about our YouTube agency.

Parameters for Youtube Video Marketing

Optimal time (Youtube): 3-15 minutes (depending on project)
Recommendation: Blogger / well-known person as brand ambassador and “moderator”
Core message directly at the beginning (< 5 seconds)

Video production for Facebook

Compared to YouTube, Facebook offers a maximum attention span of 30 seconds, but the first three to five seconds are already decisive. Very few users take part in the entire 30 seconds, but drop out after about 10 seconds. Therefore, the message of videos must be placed at the beginning, not at the end. This is why many videos from classic film production companies don’t work. They rely on a storyline that is too big and only reveal the big secret at the end.

With Facebook, Youtube & Co. you have to say “Hey!” directly, that’s what it’s all about! You want to travel, come to Dubai! This is the new training gloves for fitness! It’ll help you relax when you drive around the city. Addressing the customer directly instead of long information chains. That’s the secret of Facebook’s success. Additionally you have to keep in mind that most of the usage nowadays takes place on mobile devices, which means that sound recordings are “not” allowed in focus. Almost all users will listen to the video content on Facebook silently. This is why font embedding is so extremely important. Just as in the classic advertising film, the storyboards and the chain of effects show the different carriers (triggers). When does which text embedding appear and what is its content?

We produce and design the perfect material for your company. You can find out how this is done on our page Facebook Marketing Agency.

The most important parameters for Facebook Videos

Optimal time (Facebook): 10 – 30 seconds (depending on project)
Recommendation: Text embedding and subtitles (since mobile is often viewed “mute”)
Core message directly at the beginning (< 3 seconds)

Video production for Instagram

For Instagram, video content is cut even shorter than for Facebook. The content is consumed by users very quickly and is exclusively mobile. Video content must be designed accordingly for Instagram. The overall information density has increased and the distribution of information has become faster, as has this reception of content. Modern, target-group-specific thinking is therefore essential for the success of advertising clips on Instagram.

On Instagram you should also pay attention to stories. Stories are small “stories from everyday life” of celebrities, bloggers, athletes, etc. People follow these stories like gossip magazines or classic tabloid media used to. Stories can also be developed and products can be marketed. More about our Instagram Agency.

Parameters for Instgram Videos

Optimal time (Instagram): 3 – 10 seconds (depending on project)
Recommendation: Text embedding and subtitles like Facebook (because mobile is often viewed “mute”)
Core message directly at the beginning (< 2 seconds)

Video marketing and production: references and portfolio

Video marketing today is more diverse than ever! From brand film, to unboxing, to explanatory video, according to employees recruitment video, positive experiences of customers, video marketing is incredibly diverse! Together with our customers we implement almost all sub-areas from image film to advertising film.

More articles and links about video production:

This is how a commercial is created – external

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