Product & Entertainment

Fundamentally, and before location, activities, moderation, content creation… what message should an influencer event communicate to the outside world?

Influencer interest

An influencer event should communicate a positive message to the outside world that portrays the brand or company and the influencers involved in it in a good light. The message should focus on the shared values and goals of the brand and the influencers and highlight the benefits of working together. For this, you go deep into planning the topics and activities before all later.

On site one thing is important:

Positive experience + professional social creator

Public interest (PR)

Another goal of an influencer event is to draw the public’s attention and interest to the brand or company. Therefore, the message should also aim to appeal to the target group and arouse their interest in the brand.

In addition, the event should also strengthen the relationship between the brand and the influencers and create a positive experience for all involved. So the message should also point out the collaboration and engagement between the influencers and the brand to emphasize a strong partnership.

For the positive feeling, you should combine two aspects:

Branding and entertainment

Mix: product presentation and entertainment for the guests

Seen here:

• Branding / product presentation
  • Presentation stands
  • Expert stands
• Entertainment
  • Social Wall: Made for content
  • Moderation area on the stage
  • Skin Smoothie Bar
  • Catering

Sketch: Event idea 1.o at desk

What does something like this look like?

Before we design an entire pitch deck for the presentation, we go about the conceptual planning of the event in the classic way with pen and paper. This involves running lines and distribution. The typical event has 30 – 50 influencers or content creators as guests. Our strategy for creating the concept:

X = combine information and fun

With crisscrossing walking lines, guests distribute themselves between stations quite automatically. Shown here in small, in one room:

Concept for the event: The next steps

Only then do we move on to concrete planning.

Designing an event that is designed for influencers involves several aspects, all aimed at fostering a successful collaboration between the brand and the influencers. Here are some important aspects that are part of the conception of such an event:

Target group analysis: Who should be reached

Before designing an event for influencers, it is important to know who the target group is and what their interests and needs are. A careful analysis of the target group helps to align the event with the needs and interests of the influencers and their followers.

Topic selection: Focus Communication

The choice of theme is an important factor for the success of the event. The topic should be aligned with the interests and values of the target group and create a connection to the brand or the company.

Influencer selection: guests of the event

The selection of influencers should be based on the target group analysis and the topic of the event. The influencers should have a suitable target group and fit well with the brand or company in terms of content.

Venue and format

The venue and format should also be tailored to the target group. A cozy atmosphere can help influencers feel comfortable and better identify with the brand.

Contents and activities: What to do?

The content and activities should be tailored to the target group and the theme of the event. Interactive activities, such as workshops or discussion rounds, can help to actively involve influencers and make the event more interesting for them.

Example: Live Cover Shooting @ WW with 50+ Influencers

Moderation: Lead event

If guests or influencers and content creators are left alone, orientation is quickly lacking. A well-prepared moderation guides the guests through the event, but also manages to cleverly place the brand and the brand message again and again.

Social Media Strategy: Create Content

A social media strategy is critical to the success of an influencer event. Appropriate hashtags and links should be chosen for social media to make the event and the brand or company accessible to a wider audience.

The A&O for 99% of events: content.

For good content to emerge, appropriate situations must be designed where you “just have to take a picture / post something”!

Follow-up and evaluation: results

After the event, feedback and results should be evaluated to improve planning for future events. Follow-up with influencers is also important to build long-term relationships.

Successful Influencer Events: Conclusion

Successful conception and planning of an influencer event requires a thorough understanding of the target group and its interests. The choice of influencers, the theme, the activities, the venue and the format, as well as the social media strategy should be coordinated. The point is to communicate a positive message about the brand or the company to the outside world and to arouse the interest of the influencers and the public.

As part of the conception and planning, workshops, discussion rounds, presentation stands, expert stands, social walls and catering can be used to activate influencers and make the event more interesting for them. A well-prepared moderator guides guests through the event, skillfully placing the brand message. Evaluating the event and following up with influencers are important steps to build long-term relationships and improve planning for future events.

Influencer Event

More about Influencer Events? Here you can find more about our agency and our tasks as an event agency:

• Influencer Event

Marketing Job or Do It Yourself

Many roads lead to Rome. You could train to become a social media manager, then work as a social media manager or performance marketing manager with a good salary. However, many people don’t want to go the career route, but earn money “quickly”. Fast usually means more risk, and that means self-employment.

If you search for the term “social media” in combination with the term “earn money”, you are probably looking for a quick and easy way to earn money on the Internet, more specifically in social apps.

Instruction: product, store, advertising

The most common way then leads beginners through PPC campaigns.

PPC stands for “pay-per-click

Step 1: Product and mini store

That means, you get yourself a special product, let’s say simply a certain car cleaner. For this you need a small website, a so-called landing page, e.g. with simple programs like wix (fast website creation). With some prior experience, WordPress or WooCommerce would also be an option.

Step 2: Create ads

In the second step, you choose a social network where you want to advertise. You create some media, e.g. photos, graphics and also texts and then play them out as ads. Learn a few basics here: Advertise.

PS: If you do PPC campaigns only on Google(AdWords), of course keywords are enough, here you don’t need media.

Step 3: Optimize the efficiency of the ads

After each ad has run a bit, disable the ones that don’t run well and focus on the ones that do.

Tip! Quality convinces and ensures regular customers (recurring sales).

Passive, part-time… Earn money

This makes it relatively easy to sell products passively, even on a part-time basis. The important thing is that you focus on a specific product and a target group that you get to know better and better.

So when someone asks us how to make money “quickly” in social media, simply put, the answer is usually PPC.

Podcast episode on Spotify: Lean Canvas (1/3) Special

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Lean Canvas for your business idea: find & review

You want to start your own business? You want to found your own company, your own start-up? Then you need a good business idea! Several times a year we have a very special workshop, with over 200 participants. Briefly explained, similar to Höhle der Löwen that you know from TV. Only, with the extra of a day of coaching with our experts and mentors, then comes the big day and day pitches. 200 people, 40 groups, 40 ideas, but what’s the best way to start?

What is the Lean Canvas?

What is the Lean Canvas? The Lean Canvas is a variation of the Business Canvas. It helps you to find business ideas in new simple steps and to validate them. Validation means to check and prove that a business idea is or will be profitable. In this special of our Marketing Podcast, we’re going to look at the Lean Canvas in three episodes. In each case, 3 of 9 steps.

In part 1, you’ll learn about problem, solution, and your USP. In the second part(Lean Canvas #2) we talk about metrics, target groups and the unfair advantage. Part 3(Lean Canvas #3) then deals with the big topic of marketing and the resulting costs and revenue sources.

Banks, investors… Find employees (Recruiting)

In the Marketing Podcast and this special you learn so, free of charge the first step, the design of your business idea! You need this to develop your pitch and your business plan. Both you need to convince e.g. investors and banks of you. Finally, you need both concepts in everyday life, e.g. when you want to convince customers of your product or when recruiting new employees. These steps will be discussed in detail in future episodes. Learn marketing for your own business, step by step.

A solid, well thought-out idea, demonstrably profitable is what employees, banks but also investors expect from you as a founder. That’s why we wanted to take a close look at each individual step in this Lean Canvas Special, with practical examples so that you understand how such a Lean Canvas is built up. What depth you need to go into so that your pitch is ultimately convincing.

More in the Marketing Podcast

You want more episodes from our marketing podcast? Small video snippets on the individual topics, from social media marketing to print to setting up a company, with tips and best practices from international projects. Here you can find the overview

• Marketing Podcast

Marketing Shorty: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Lean Canvas Part 1: Problem, Solution & USP<

As a speaker, we show up to 200 participants in our workshop how to build a business. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. On the second day, 40 groups then present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Lean Canvas Part 1: Problem, Solution & USP

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

Part: Marketing and Finances

Part 3: Marketing and finance

Influencer Awards: Axel Springer, Generali and About You

What impressed me the most this year was the amount of awards that were given out. YouTube, is known to many, but this year it was also about Instagram. The social media stars have conquered the big stages and also the big companies. Meanwhile, not “only” agencies are interested in them, but also the big brands and publishing houses. Just like the“Place To B Influencer Award” from Springer last year (December) and also this year with stars like Caro Dauer, Stefanie Giesinger, Shirin David or also Farina Opoku. The first Sports Influencer Award, presented in Munich’s Olympic Stadium by Angelique Kerber or the About You Award in Hamburg.

Livestream of the Place To B Award with Shirin David, Lochis & Lamiya Slimani

Lisa and Lena: Social Media Shooting Stars

It was also exciting that the biggest social media stars were not present at all: Lisa and Lena. The shooting stars and a whole new league of influencers. Lisa and Lena are twins and just 15 years old. Yet they already have over 20 million fans on musical.ly! On Instagram, they are already followed by over 12 million people. This makes them more popular than the FC Bayern soccer players, who clearly dominate the social media charts (look at Facebook and Instagram). Lisa and Lena have at least three times as many fans as the biggest German influencers.

A post shared by Lisa and Lena | Germany® (@lisaandlena) on Nov 17, 2017 at 0:21 am.

Lisa and Lena are a real hype, they did not come to the award. Because in the meantime the two are under contract with Warner Music. They didn’t even make it to the last big award (Place To B), the reason: The two produced their new music video in Los Angeles. Musical.ly made them big. Short videos with well-known music tracks in which the two dance, sing and have fun. Musical.ly inspires more and more young people. In over 35 countries, the network is already number 1 in the charts. In Germany Musical.ly is for many still a book with seven seals or they do not even know it. Yet the two 15-year-olds already reach more than the entire German private television, without elaborate production, without advertising. Just like that.

Angela Merkel interviewed by social media stars

Influencers or social media stars are becoming more and more central to society. It is no longer just this phenomenon within the youth. The first YouTube stars are now also over 20 years old and are also approaching 30. Even our Chancellor sat down with four selected YouTube stars this year for the 2017 general election. This shows the relevance of these young people and the influence they enjoy. Even the big established politics likes to get the young stars to shine.

In terms of content, the interviews are unfortunately not very successful and hardly of journalistic depth, let alone quality. Nevertheless, a PR strategy that worked. Because not only Youtube visitors saw the video (as in this example almost 700,000 people), also established media such as newspaper and TV took up the topic.

Interview #1 with Angela Merkel and vlogger Ishtar Isik

For me, this aspect in particular played a big role in 2017.

Social media stars are now (just) stars.

Shirin David: The power of community

Shirin David ‘s perfume ‘Created by the community!’ shows how effective the use of influencers can be. After half a year of development and planning, the perfume was sold out throughout Germany after three months. In all stores, whether DM in the city centre or online. The highlight here, in the run-up, she asked her fans for help, by simply answering four or five questions. Over 350,000 fans took part. The rest, speaks for itself. Social media stars are the stars of the future. We love what they do and want to know what they do. Just like Hollywood actors, international music stars or top sports athletes.

Shirin David: Created by the community

Live Marketing: Shirin tests her perfume in the City

Top agencies for influencer campaigns in Germany

If you’re looking for great potential and reach, turn to one of the renowned giants. They create over 200 campaigns a month or manage international channels, such as that of Dwayne “The Rock” Johnson.

Mediakraft: Over 200 Youtube campaigns per month

First and foremost, most people, just like me, think of Mediakraft. Mediakraft has been around for a long time and has held its own in Germany over the years, even though the business model has changed a bit now, without giving details, they still work on the biggest campaigns, over two hundred every month. They also provide a monthly report on advertising activity on YouTube. So the agency is a real heavyweight.

Studio71: From Berlin to Hollywood

The second player I would name is the influencer agency Studio71 from Berlin. The agency is probably not known to many, but it should be. Because Studio71 is, I would assume, the largest German agency in the field of influencer marketing. Studio71 belongs to the Pro7 / Sat1 group and is equipped with an extremely young and motivated team. In addition, the agency has the best relationship in the U.S., even its own unit. To name just one example: Among others, Dwayne “The Rock” Johnson is under contract. He was recently the best-paid actor in the world, and he is currently enjoying new successes on the big screen, including the remake of the movie “Jumanji”.

Like Me Media: How Stars Are Built

Number three for me would be Gefällt Mir Media. Gefällt Mir Media is based in Cologne and represents various artists. This year, however, they have landed a very special coup! Some of you might already know him, Mike Singer. Simply put, Mike is the German Justin Bieber! The radios are playing him, the young girls are listening to him, yet things are just getting started for him. His first tour in 2017 was sold out, and the next one is already being planned and will take place right in the spring. He has built millions of fans just by his vocal talent and by his very good management, in a very short time. Gefällt Mir Media is also doing a great job and time with this example that influencers are more than just pretty pictures. They need talent, ambition and good management.

Mike Singer: Music video for Deja Vu

Promotion of the new album on Youtube (Vlog)

Conclusion: Unrestrained growth in influencer marketing

As previously described with Lisa and Lena, social media stars have arrived in the middle of society. Just like Lisa and Lena or even Mike Singer, it is possible to build millions of fans in just a few months. And that’s just through your own character, your own stories and emotions, and your own talent.

Learn Influencer Marketing: Video Tutorial for Agencies and Companies

Social analytics is the tool for corporate social media managers. As a strategy and method, influencer marketing is new. But many examples show how successful it is. In our free two-hour online course, we explain blogger and influencer marketing from A-Z.

https://socialmediaone.de/influencer-marketing-kostenloses-video-tutorial-firmen-agenturen/