Generate purchases: Automated email flow

Email funnels can be tailored to different segments. Let’s look at 3 overarching target groups for this:

• Email funnel for prospects
• Email funnel for new customers
• Email funnel for reactivation

For example:

Email funnel for prospects

The typical visitor who is led from interest to offer. A simple, effective process looks like this:

1. Encourage interested parties to register (opt-in)
2. Automated welcome email
3. Optional: First segmentation through small survey
4. First trigger emails with bait offers (vouchers) directly after greeting

Email funnel for new customers

Not only new visitors are suitable leads for your email funnel. You can also include your online store customers in an email funnel and turn them into regular customers who will order from you a second, third and fourth time.

Example funnel for new customers:

1. Thank you email with discount code for #2 purchase
2. Order email with shipping status
3. Multi-level campaign emails
   1. Cross-selling offers
   2. Up-selling offers
4. Seasonal and themed mailings for occasions
   1. Summer season or soccer world cup
   2. Days like Christmas or Valentine’s Day
5. Post-purchase evaluation and satisfaction survey

Reactivation email funnel

Every customer who doesn’t have to be won back saves effort, time and money. That’s why it’s also worth thinking about email funnels that bring customers back. For example, when they haven’t chewed anything for a while.

Example Funnel to win back customers:

1. Reactivation email with special offers
2. Reminder email
   1. If discount code not used
   2. When purchase in shopping cart canceled
3. Survey to improve the service: What would you like to see?

Learn even more about email marketing here!

Email Funnel: What is it?

A sales funnel, or more precisely an email marketing funnel, increases the sales of companies to a whole new level. Quickly explained: Email funnels are optimized sales funnels into which leads (qualified traffic e.g. via social ads or Google Ads ) are introduced. Sometimes sales even exceed our customers’ expectations.

• Email Funnel

Search engine optimization: SEO simply explained

Social media marketing is a small area that is mostly only interesting for B2B. But now think of big markets like travel, pets or even e-cars and real estate.

We can promise you:

Life can be so simple with 1,000,000 relevant visitors a year.

Relevant = search by topic (interest already exists)

Calculation example: Visitors per month + Converison (sales)

Traffic – How about if you have a website and reach a million people a year? That’s round about 84,000 visitors / month.

Sales conversions – Let’Let’s say only 0.1% buy from the store, which is not a typical conversion rate (more like 1 to 4%). With 0.1% conversion, you would already have 10,000 paying customers.

Margin and profit – If we calculate with a small margin of 15 euros / sale, then your profit is already at 150,000. At 1% conversion, it is 1.5 million profit. With a good rate of 4%, a whole 6 million profit for you.

Conversion Table:

• 0.1% conversion (bad) – 150,000 profit / year
• 1% conversion (ok) – 1.500.000 profit / year
• 4% conversion (good) – 6.000.000 profit / year

Traffic is not everything: convincing product

PS: This also shows that traffic is not everything! Reach is always only the first step. Behind it there must be a convincing product.

But how to become a traffic millionaire?

Keywordrds and competition

Before we get into the specific SEO strategy, here’s the golden rule first:

The more competition, the more profit, the harder it gets.

The advantage to getting started with good SEO:

Conversely, the more specific, the “easier”.

Some industries are relatively easy, some industries are relatively hard.

• High profit, little demand – neutral
• High profit, much demand – hard
• Less profit, much demand – hard
• Less profit, much demand – simple

For search engine optimization than it first applies the following rule:

The more specific the target group, the more specific the topic, the “simpler” the structure.

The marketing term for this, longtail.

Longtail simply explained: Example keyword chain

Longtail simply means “the long tail”. Translated into SEO, not the beginning, that is, the main keyword, but more distant keywords, more precisely keyword chains. An example says more than 1,000 words:

Main Keywordrd:

• “Buying a car”

“Buying a car” at #1 is going to be tough. That’s why you start with the long tail:

• “Buy Mercedes A-Class blue Hamburg”

The chain “Mercedes A-Class blue buy Hamburg” has less competition, because they all do something to “buy a car”. But who serves “Mercedes A-Class blue buy Hamburg”?

Behind the main keyword “buy a car”, of course, is much more potential, hundreds of thousands of search queries every month. Longtails are sometimes retrieved only ten times a month, 100 times a month, but if there is enough profit behind it, it is worth it, especially in market building against the big competition.

Focus Keywordrd(s) / Keywordrd Chains Difference:

• Focus: “Buying a car”
• Longtail: “Buy Mercedes A-Class blue Hamburg”

Strategy, structure, links and texts

To conquer longtails and main keywords you need strategy, structure, links and many, many SEO texts.

Search engine agencies use the search engine infrastructure to create presence for their clients. Google is ultimately like a big road, with many road users. If you get your business location far up the road, you will be visible to those driving (searching). The more advertising signs we have, the more attention and visitors our brand gets.

Infrastructure search engine, figuratively speaking:

Every placement on page 1, is a new billboard

So you build up longtails step by step and link them (links).

The longer users stay on your site, the better the metrics.

• Dwell time
• Abort rate
• …

SEO Strategy: Keyboard expansion

Then follows the strategy: expand longtails piece by piece. So that the rankings (placement) on page 1 increase.

The more good rankings, the more traffic (visitors to your website, online shop, …)

Let’s calculate with a really small example. A certain keyword brings 100 visitors a month if it is placed on page one. If we extrapolate this, you already get stable numbers. Just think, you would have this amount of visitors in a specialty store.

Example, keyword page 1 = 100 visitors / month:

• 1 = 100
• 20 = 2.000
• 50 = 5.000
• 100 = 10.000

That means just 100 page 1 keywords will already deliver you 10,000 quality visitors, every month. These are already:

• 120.000 visitors / year with 100 relevant keywords

Butterfly Effect in search engine optimization

Do you know the butterfly effect? This states that the flap of a butterfly’s wings will eventually cause a big hurricane.

Even in search engine optimization, small wing beats will gradually storm into big ones. The more long-tail keywords you conquer, the more relevant you become, even for the general topic, i.e. for your (ultimately, strategically focused) main keyword.

You know the example “buy car” and “buy Mercedes A-class blue Hamburg”. Here is another one for clarification:

Example: Real estate industry

The real estate industry is one of our main hobbyhorses, whether buying, selling or renting. Here, too, it goes up and up via the longtail. From the four “4 room apartment Berlin Spandau”, to the “4 room apartment Berlin”, to the “rent apartment Berlin”.

Longtail construction in stages:

• 4 room apartment Berlin Spandau
• 4 room apartment Berlin
• Rent apartment Berlin
• Apartment Berlin

Reach: main keyword and longtail in comparison

With each level the traffic (number of visitors) increases. Let’s take a quick look at our example here.

Now the question, how long does such a SEO project take to build? For this question you should also first consider the golden rule, do you work in a segment with high margins and high competition or in a special segment, with a small target group?

Structure:

• 1-5 years

By the way, an SEO project never really ends. After all, the competition is always growing, new companies, new projects, new private sites (blogs) and of course social media. Accordingly, content must be updated, but also newly created.

Example: “Currency trading” (Finance) + secret trick

Here is another practical example, of a new project. Also heavy keywords like “currency trading” are possible, if especially a secret trick is in the foreground:

Good, user-oriented content (added value).

Yeah, that’s the secret trick:

Make the user happy!

Example focus keyword “currency trading”:

Read more on the topic here:

• Search Engine Optimization

SEO and Google Ads: Insider Tip 2

Now here’s an insider tip to really reach everyone.

Combine organic reach and paid reach.

Google, like other search engines, lives on advertising revenue, which is achieved through the sale of prominent placements above the organic search results. Accordingly, stand before the qualitative content, always advertising links. No matter whether quality or not.

So for profitable areas, it pays to combine these two worlds. We also support our clients’ organic content, not only through social media marketing activities (sharing a post for example), but also through Google Ads, Display Ads.

Tip. Especially for e-commerce ultra interesting. Just think of the typical long-tail, as in our example “Mercedes A-Class blue buy Hamburg”. The purchase desire is relatively concrete and accordingly we should be the first place where users land after your search query.

Read even more about Google Ads, in Display Ads, as a complementary reach booster for your content here.

• Google Ads
• Native ads

Training with social media component – Tip

Tip! Vocational training (businessman / businesswoman) in a social media agency.

Management assistant for office management / dialog marketing

Typically, vocational training in this area (i.e., office management assistant, dialog marketing or similar) lasts three years. This means you go to a company for three years and learn all the processes step by step.

However, such vocational training is not primarily about social media marketing, but also about the basics as a business person. In the context of vocational training, however, you will also learn about many aspects that will become important in social media marketing.

Commercial basics: purchasing, sales, personnel & co.

The basics of your vocational training are then typical aspects such as purchasing, sales, human resources, accounting, so ideally you will get to know many aspects. This not only prepares you perfectly for the specific job of a social media manager, but also familiarizes you with business processes.

Typical contents of the training:

• Purchasing
• Sale
• Personal
• …

You can find such training opportunities at social media agencies that are registered with the Chamber of Industry and Commerce as training companies.

Vacancies in our media agency

You are looking for a job?

We are looking for genuinely motivated employees!

Match.

Whether career entry and internship via initial topics such as content marketing or directly, as a junior or senior manager with the corresponding professional experience. Read more about our vacancies and jobs at Social Media One here:

• Vacancies

Become a social media manager

What do you have to be able to do? What is important? Learn more here:

• Become a social media manager

What does a social media manager earn?

The salary (income, wage) of a social media manager varies depending on the tasks for which you are involved. Then again, there are jobs, e.g. in performance marketing, where you not only have the fixed salary, but also an additional bonus, e.g. if the turnover has exceeded a certain level. For orientation of the salaries in a social media agency, here is a rough overview of the average wages in the industry.

• Salary

Field report: AF Steuercoaching – Foreword

Why did I do the “Next Level Tax Coaching”? Primarily, I’m not interested in lowering my personal income tax. I want to know overarching, in-depth, and most importantly, proven and legal tax reduction tips.

Maybe you feel the same way – Anyone who pushes their own e-commerce through social ads or plans campaigns, who designs media and who is responsible for what happens in large corporations, pays taxes. It doesn’t matter if you’re an entrepreneurial employee or an entrepreneur yourself. Taxes are a huge item (when you add up all your taxes) and your tax burden will always increase as you earn more – which I’m sure you want.

Here you can get directly to the coaching and also other participants’ experiences.

• AF Steuercoaching – Application
• AF Coaching Experiences – Participant Interviews

Media reports at Ntv, FIV and Wallstreet Online. But, who are we actually talking about, Who is Alex Fischer? What is tax coaching all about?

What is tax coaching, very very briefly, about?

Anyone who earns millions with real estate AND has managed to open the largest YouTube channel in Germany for such a complex topic as “real estate and finance” AND who has written a bestseller with over 200,000 readers – knows how it works: tax optimization. Even better: optimize taxes and convert them into private assets.

Sound like work? It is / it will be! Contrary to what I thought at the beginning, tax coaching is not only more time-consuming, but also more extensive than I thought. If tax optimization were easy, everyone would do it.

A word in advance: it’s not worth it for everyone, but what you learn is unbeatable knowledge that only the big corporations know.

Conversely, you can use this knowledge to convert taxes into private wealth.

Problem: Tax consultant and his know how

My original and personal motivation for tax coaching: my tax advisor. To put it more precisely: his lack of advice, or rather, the lack of optimization. Do you know this too? He and his tax firm are tax administrators, they don’t design, how could they. They staple our receipts and file and account for them – simply put. To the question: why doesn’t my tax accountant help me optimize my taxes?

He can’t.

Reason 1) is the education and the purpose of the profession and reason 2) your always, absolutely individual constellation. To put it very simply: Are you buying a property privately or through an existing or even new company?

Basic problem: Bad tax advisors & compliance<

The problem of many entrepreneurs and self-employed people is a bad tax adviser. One of the reasons for this is their education. The state is responsible for this. A close look at the training makes it clear: tax structuring and optimization is, contrary to what some people expect, not part of the core curriculum. Instead, tax returns and balance sheets are mainly on the timetable. And so many clients who go to their tax advisors with questions and suggestions are often dispatched with the same answers. Not only that: most entrepreneurs hardly know anything about taxes themselves and hand this task over to their tax advisors full of confidence. “Big mistake”, means Alex Fischer. Contrary to the occupation name, tax advisors offer namely no consultation, but Compliance. This means nothing other than compliance with the law and the rules.

• The training to become a tax advisor is subject to the state
• No tax structuring in the curriculum
• Conformity to rules instead of advice

First of all, I didn’t naturally go looking for opinions and reviews.

What does the community say about Alex Fischer’s tax coaching?

In the first part of my internet research, my #1 goal was testimonials from former participants.

With phrases like “impress my accountant”…. Impress my tax consultant with real (!) expertise, exactly my goal.

After all, as Alex Fischer has said in several videos and interviews, no one knows your professional and personal situation as well as you do. So my mission: I want to learn the tax game.

Application, initial interview and decision

Before I started with the tax coaching, I did some research, read testimonials and took a close look at Fischer’s website. Besides his book, a podcast and his regular blog, I finally found the application form for the tax coaching.

What’s striking here: Unlike many other coaching programs, you have to apply first!

Application and form

What? Why? In fact, participants are selected here. Alex Fischer’s tax coaching is not a “simple tax course”, here strong personalities come together who want to work on creative tax solutions with entrepreneurial interest, after all, the tax coaching also includes two live events. So space is limited and participants should have real will.

Spoiler: This also extremely benefits the live events. As I’ll tell you in a moment, the others from the AF tax community were extremely interesting and cool people, from master craftsmen to doctors. Yes, there were tax accountants on site too!

Initial interview: What’s it about?

Since the conversations are quite individual, here’s just a quick teaser for you:

The application was followed by an initial interview, where I was not only able to ask my questions, but also had to explain my current tax situation – the whole thing obligation-free, of course. Why the analysis interview? It allows the Alex Fischers team to get a better overview of my qualifications and to assess whether tax coaching would really help me.

Understandable, I think.

You probably guessed it: I got a ticket!

So I can give you a few more, real insiders from AF tax coaching right now!

Foyer (event location in Düsseldorf):

Prominently located, close to the famous Königsallee.

Why did I do the AF tax coaching?

I’ve been following Alex Fischer’s YouTube channel for a while now. I’ve also stumbled across his book “Reicher als die Geissens” (Richer than the Geisses) and his podcast a few times in the past. There has been a lot of talk here about the tax piano and the “tax game” in particular. I wonder if my tax advisor was familiar with that as well. The answer: a matter-of-fact No. The solution: expert knowledge is needed. Because most entrepreneurs, like me delegate their tax activities. Instead, you should become active as an entrepreneur yourself and give the tax know-how you have learned here to your advisor, says Alex Fischer in one of his videos. And especially when looking at my future, I realize:

I don’t just want to save taxes. But also to build up stable assets from this money.

Next Level Tax Coaching: Structure, Participants & Speakers<

How to become a tax professional? Someone needs to analyze my situation, identify knowledge gaps and provide targeted information: Principle Tax Coaching. A special lexicon explaining important terms and ‘orientation maps’ without jargon was created for coaching, just as additional modules with catch-up information were developed for individual participants. Means, the complex “tax-speak” of tax consultants in simple, understandable words.

The approach: increase knowledge. When conveying the knowledge content, as with the structure, not only is the different personality types of the participants taken into account, but also the different knowledge gaps. The whole thing is also available – apart from the live events – as an online knowledge database, quasi to-go.

Everyone can dive as deep as is helpful for themselves

It is important to Alex Fischer that every participant really learns something during the coaching and thus benefits from the new tax knowledge even decades later. Advertising slogan? No. Alex’s bestseller, which I have read of course, had 200,000 readers. All content is always aimed at long term wealth building. This is not about 1, 2, 3 tax saving tips, but about structuring companies, as well as acquisitions and their identities – but that would already go too deep for this experience report.

View from the audience to the stage and speaker Alex Fischer:

Complex things simply explained and step by step into the complexity.

This is what almost 400 participants look like!

My way to becoming a tax professional: webinars & individual discussions with experts<

After acceptance from the Alex Fischers team, the coaching already began for me. To learn how to play the fiscal piano, of course, not just an online course is enough. Instead, Alex Fischer also puts a lot of emphasis on implementation vouchers, question rounds and personal meetings with the speakers.

So the building blocks of coaching are many and varied:

1. Lifelong access to an online academy
2. Live webinars with different speakers
3. Join the exclusive Facebook group Alex Fischers
4. Live events at the beginning and end
5. Personal conversations to network
6. Implementation packages to take home
7. Expert vouchers for personal strategy development

You can also talk to Alex Fischer in person at the live events:

Participants: From the board of directors to the master craftsman

While I was able to acquire the rough tax knowledge through the video seminars, I finally got to know the other participants personally at the big closing event with Q&A session. Who thinks that this is a cozy get-together with cookies and cake, is wrong.

Almost 400 people met at the Hotel Intercontinental

Almost 400 people met at the Hotel Intercontinental to get to know Alex Fischer and his team of experts in person. Among the other participants were many entrepreneurs and self-employed, master craftsmen, investors, doctors and lawyers. The common thirst for knowledge at such an event unites and thus led to an exuberant and motivating atmosphere.

Of course, a selfie is not to be missed!

The wide-ranging specialist team of Alex Fischer

Of course, the in-person conferences and events aren’t just Alex Fischer and his team. After some time, a row of tables at the entrance caught my eye. These are experts, specially commissioned by Fischer for this purpose, who are available to his coaching participants for individual concerns. At the expert tables there are, among others:

• Lawyers
• Foundation experts
• Holding Consultant
• Tax consultant
• Contract Lawyer

Here, too, my individual questions were answered with patience and any last scepticism about the highly praised tax coaching was put to rest. So that I can also benefit from my new tax know-how in the future, I was finally given a black cloth bag to take home – a “sustainability and implementation package” Alex Fischer calls it with all the tools and plans inside to support me in my next tax planning. I also find reference books, documents and templates for my tax advisor in my implementation pack. The motivation is summarized for me by one of the attendees:

Our goal is for our participants to recoup their costs by a factor of at least three within the first year.

Makes sense, I think to myself. And with the business cards of other participants in one hand and my black cloth bag in the other hand I feel well prepared for this.

The Intercontinental in Düsseldorf (you can find photos at the beginning of the article) with its large rooms and atmosphere offers the perfect place to make contacts and get into the tax game.

Late in the evening, the topics and conversations become more intense and information-dense (don’t forget a notepad!).

Expertise : Real Estate Investor & Tax Guru

Before I summarize the core topics of the Coaching to you, here once completely briefly Alex Fischer in the Portrait: Born as son of two teachers with 0& own capital it is considered meanwhile as one of the most well-known real estate investors and tax Coaches of Germany. In its 25 Jährigen career, so Fischer, it bought already over 2,000 dwellings, reorganized and so also again sold. Its private real estate existence at a value of 20,0000 square meters is located Duesseldorf, exactly like its office. He acquired his knowledge of real estate and taxes himself and now passes on his tips and tricks to people like me who are thirsty for knowledge. Here is a brief overview of the biggest coaching topics.

Watch out for tax traps: Joint Ventures, Investments & Corporations

In addition to the big mistake of delegating one’s tax responsibilities, there are plenty of other examples of tax traps that many a high earner or entrepreneur steps into on a regular basis. One example is a joint venture. If you choose the wrong form of company, you can end up with high taxes. This is also the case when selling. With the right tax rate you learn here how to pay only 1.5%. The basic principles behind this were also clearly explained to me at the seminar.

If you do it right, you only have to pay 1.5% tax

It is also worth thinking twice when buying a property. If you buy it privately or in a corporation, the tax rate changes here as well. As a well-known real estate investor, Alex Fischer is very knowledgeable and provides extensive advice before it comes to escapades in the settlement and these expensive consequences behind. The same applies to investments.

Tax structuring: the right combination for ultimate wealth creation

In order to avoid these and more pitfalls, the coaching places a great deal of emphasis on the skilful combination of several types of design. These, it is explained to me, always have their advantages and disadvantages. What looks like a small decision at first, adds up later and so, if I combine cleverly, I can save taxes. In order to make this tax game simple and yet effective for his participants, Alex Fischer’s main focus is on overriding principles, strategies and “basic laws”. Formalities and the “typical” paragraphs that every tax advisor knows are rather further down the priority list.

Design types are combined in such a way that the disadvantages cancel each other out and as many advantages as possible are left over

The Pareto Principle applied fiscally: Setting priorities

One of the basic rules that Alex Fischer values is based on the well-known Pareto principle: You only need to have understood the important 20% that cause 80% of the results. Only in this way does an entrepreneur become a strategically thinking and fiscally intelligent entrepreneur – the goal of coaching.

Cause 80% of the results with 20% of the right knowledge

During the expert discussions it becomes clear: This important 20% is mostly reserved for large corporations. And through the various expertise of the speakers, it is passed on to me, as a participant of the coaching, by means of concrete examples.

Short insight into the first weeks: Lots of know how and … Tax shifts!

As I said before, the coaching was specially designed to benefit every participant from day 1. So the first week starts with an easy introduction to the topic of taxes – perfect for an ignorant freelancer like me:

• The tax game & its rules<
• Origin & purposes of taxes<
• Which taxes bring in the most revenue?
• What is tax planning?
• Convert taxes & duties into private assets<

///TIP – Bracket

Alex Fischer’s knowledge is composed of tax, entrepreneurial and investment know-how. In addition, the topics of asset building, lending and transfer are also adressed. Asset protection and building also play an important role. Using the free cash from tax deferral is especially helpful for the latter. The money saved here thus becomes equity and one then uses this for an investment:

“I used to think that tax deferrals were just a ‘nice-to-have’ if you’re not that liquid right now. But in fact, tax deferrals in Germany are an incredible wealth-building accelerator.”

Conclusion: Taxes are a matter for the boss

I was able to benefit from my newly learned tax knowledge not only privately. I was also able to give my tax advisor a few things to do and now have more control over what happens with my hard-earned money. I was also able to make professional contacts with like-minded people through the events and the Alex Fischers Facebook group. As a medium-sized entrepreneur, I am happy that Alex is passing on his knowledge to me and sharing his network of entrepreneurs, lawyers and investors with me.

Related links: Alex Fischer

Learning from real estate investor, the best way to learn taxes online. Here are 2 more extremely good tips, the 80% of his knowledge about tax optimization and finance Alex Fischer gives for free on Spotify, iTunes and YouTube. Yes, for free.

Do you already know his bestseller

In fact, I devoured this book. Alex Fischer is an expert on taxes. His book has over 200,000 readers, for good reason. It’s also in the top 100 on Amazon! In a nutshell, you get 43 timeless laws of success that will make you more successful financially, professionally and personally. You learn to achieve your goals, to “materialize” them (what that means, you learn in the book).

You get exact step-by-step instructions to your own personal financial freedom. So you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, from Alex Fischer you will learn how to avoid these fatal mistakes and at the same time follow your passion – every day! In total, the book contains hundreds of learnings that will specifically help you lead a happier and more fulfilled life. Best of all, you can get the audiobook for free on Spotify and iTunes! Alex Fischer: Bestselling RADG (Review).

Alex Fischer (opening) live on the speaker stage. In the background his bestseller:

Tip. 100,000+ followers want new tips and tricks for taxes from Alex Fischer on a regular basis. Learn a lot about taxes, finance and real estate for free here. Click here to go to Alex Fischer Youtube. Once you’re ready, be sure to check out Tax Coaching:

Here you can get directly to the coaching and also other participants’ experiences.

• AF Steuercoaching – Application
• AF Coaching Experiences – Participant Interviews