Price – Social Media Agency

Social media advertising costs: calculator, prices, reach – TikTok, Instagram, YouTube & Co.

Stephan M. Czaja — Fri, 11 Jul 2025 15:52:07 +0000

Social media advertising – Want to know how much social media ads really cost? Use our free calculators to find out what budgets you need to plan for and what reach your campaigns can achieve. Whether Instagram, TikTok or YouTube – calculate your ad costs quickly and easily online. This allows you to plan your advertising more efficiently and reach your target group with the right budget. More reach, leads, sales? Back to overview: Marketing calculator.

Advertising costs at a glance

Coded with ♡ von Stephan

The cost of social media advertising depends on many factors – platform, target group, competition and ad format. With our calculators, you can realistically calculate your campaigns and immediately see how much reach you can achieve with your budget.

Do you need support with your campaigns? Learn more about our social ads agency here.

Instagram Ads

Instagram is one of the strongest platforms for visual marketing. Ads appear in the feed, in Stories or in the Explore area. Use the calculator to determine the costs and reach of your campaign.

High visibility through visual formats
Particularly strong for lifestyle and brand advertising
Instagram Ads Calculator

TikTok Ads

TikTok is the platform with the greatest viral potential. You can reach Gen Z and millennials in particular with creative short videos. The calculator shows you the realistic costs of your campaign.

Perfect for young target groups
High virality through short videos
TikTok Ads Calculator

YouTube Ads

YouTube is perfect for moving image marketing. Ads can be placed before, during or after videos. Use the calculator to plan your budget precisely.

High reach through video formats
Ideal for branding and product presentations
YouTube Ads Calculator

Facebook Ads

Facebook offers a wide range of ad formats – from single images to videos and carousels. Use the calculator to calculate your reach and costs.

Diverse advertising formats
High reach in various target groups
Facebook Ads Calculator

LinkedIn Ads

LinkedIn is the leader in B2B marketing. You can use ads to reach specialists and managers in their professional environment.

Targeted approach in B2B
Particularly valuable for lead generation
LinkedIn Ads Calculator

Pinterest Ads

Pinterest is the platform for inspiration. Ads appear where users are actively searching for ideas. Use the calculator to calculate the cost of your pins.

Strong for interior, lifestyle and fashion
Visual marketing with high relevance
Pinterest Ads Calculator

Snapchat Ads

Snapchat is ideal for a young target group between the ages of 13 and 30. You can use the calculator to determine the costs of your Snap Ads.

Young target group with high activity levels
Interactive ad formats
Snapchat Ads Calculator

X Ads

Platform X (formerly Twitter) is ideal for reaching opinion leaders and communities directly. Use the calculator to plan your budget realistically.

Particularly strong for news and trends
Targeted approach in real time
X Ads Calculator

Tinder Ads

Tinder offers an unusual advertising environment with a high level of attention. With creative placements, you can reach a young, active target group here.

Creative approach through swipe mechanism
High interaction through special placement
Tinder Ads Calculator

What do social media ads really cost?

The actual costs depend on the competition, target group targeting and ad format. Our calculators give you a transparent basis for your media planning. This way you avoid surprises and use your budget effectively.

Realistic budget planning
Range forecasts for all platforms
Calculate free of charge and immediately online

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

Influencer marketing tasks: What we do for your brand as an agency!

Stephan M. Czaja — Wed, 04 Sep 2024 07:59:13 +0000

What are the benefits of an influencer agency? Do you think we “only” book people for posts? That’s only part of it! We offer much more: from strategy development, goal setting and price negotiations to campaign planning, tracking, reporting and optimization. This is how we work to sustainably strengthen your brand. You can find our CM x Creator unit here: Influencer Agency.

Why an influencer agency?

Stephan M. Czaja, Inhaber

Good question! We’ve been around since the early days of social media and have over 8 years of experience in influencer marketing. With personal access to over 500 creators on TikTok, YouTube, Instagram, Twitch and more, we are perfectly connected. These relationships are not just names on a list, but real contacts from successful campaigns.

Our results speak for themselves:

Influencer marketing since 2017
Social media campaigns (organic & ads)
100+ successful campaigns
500+ personal influencer contacts
Over 5,000 negotiations conducted

Collaboration? Let’s go! Call us without obligation or write to us directly here:

What goals are you pursuing?

Many customers come without clear goals: “We want to book influencers!” But why? For your investment of €100,000 to really make sense, you need concrete goals. Whether it’s more traffic, higher newsletter registrations or follower growth – we always set clear KPIs for the influencer campaign to maximize success.

Lead generation
More followers on social media
E-commerce leads
Newsletter opt-ins
Store visits

Strategy: Who is planning your campaign?

A good campaign starts with a clear strategy. From target group analysis to the selection of suitable platforms and creative implementation – we make sure that everything fits together and that your message gets across.

Campaign preparation
Selection of creators and target groups
Development of creatives and content
Briefings and editorial plans

How do you choose the right influencers?

It’s not just about follower numbers. Views, engagement and the quality of interaction are crucial. With us, you’ll find the creators that really suit your brand and deliver results.

Views and followers?
Engagement and interactions?
Likes, comments, shares?

How do you save costs?

Good price negotiations are the key. Unlike advertising options such as Google Ads, you don’t pay per click here, but for an entire post. We have the experience to get the best prices for you.

A simple comparison:

“1 post costs €12,000”

or with us:

“1 Post €5,000”

Who negotiates 50 prices for you?

Are you planning a large campaign with many Creators? Then you often have to have over 100 conversations. We take care of this for you so that you can concentrate on your business.

Who writes your briefings?

A good briefing includes much more than just product information. It’s about clear messages, stories and all the technical details. We create detailed briefings so that everything runs smoothly.

Titles, descriptions, thumbnails
Keyword analysis and planning
Creative and content specifications

Who coordinates and monitors your campaign?

With only 5 creators and several posts, there is a lot of work involved. Planning, coordination and follow-up are crucial. We take care of the entire process and monitoring.

Daily communication and agreements
Monitoring and quick adjustments

How do you prevent expensive bookings without clicks?

Not every large reach brings success. The right creators, storytelling and a clear CTA are crucial. We help you to avoid mistakes and focus on conversions.

How do you reach the other 70%?

Organic posts often only reach 30% of the community. With targeted social ads and media buyouts, we get the full potential out of your campaigns.

Who provides you with a good evaluation?

We analyze the results after each campaign. What went well? What can we improve? This is how we ensure that you get the greatest possible ROI.

How do we think cross-media?

Successful campaigns are not limited to social media. We think further: events, posters, pop-up stores, different types for your influencer event concept – everything that brings your brand to life.

Cross-media strategies: from billboard to launch party
Event planning and presence

Collaboration? Let’s go!

Call us without obligation or write to us directly here:

You can find our CM x Creator unit here:

Influencer agency.

How do you find good influencers on Instagram and TikTok? 3 tips: Find, compare & price

Stephan M. Czaja — Mon, 06 Nov 2023 08:30:24 +0000

Influencer marketing on Instagram has become one of the most effective methods of presenting products, services and brands to a wide audience. The question that often arises is: How do you calculate the price of an Instagram post? Here are some important steps and considerations:

1. identify the right influencers

Whether Instagram or TikTok, before you can determine the price of an Instagram post, you need to find the right influencers for your campaign. This requires thorough research. You can look for influencers who are already active in your industry and have a similar target group, whether posting or influencer event.

That’s what it’s all about:

What does an influencer on Instagram cost?
How do I find good influencers on Instagram?
How do I compare Instagram profiles, even without software?

Tools such as Instagram search functions and influencer platforms can help you identify potential candidates.

What can you do at a quick meeting without social media software?

2. compare the profiles

The quality of an influencer profile cannot be measured by the number of followers alone. Engagement is just as important. An effective way to determine an influencer’s engagement rate is to analyze reel views. We only use the views for the quick analysis, so we look at the CPM, the cost for X people reached. Influencer KPIs are always the best way to find quality.

For a quick check, let’s look at the views (reach) / reels, this doesn’t give you insight into likes / comments, but it allows a quick check and faking the view numbers is more complex (than just buying followers).

Open the profile of the influencer you are interested in and analyze the number of views in the last 9, 12 or 15 posts. Then calculate the average value.

Compare who has more ghost followers

Here are a few examples to illustrate this:

Example A – 40%

100,000 followers
Average of 40,000 views

Views / followers = 40,000 / 100,000 = 40%

Example B – 29.1%

120,000 followers
35,000 views on average

Views / followers = 35,000 / 120,000 = 29.1%

Example C – 42.2 %

90,000 followers
Average of 38,000 views

Views / followers = 38,000 / 90,000 = 42.2%

Conclusion: According to this method, person C & A would be the best choice as they have the highest range.

3. price negotiation

Once you have identified the right influencers, it is time to determine the price for the collaboration. The costs vary depending on the industry, target group and scope of the campaign. You need to consider what you want to promote, whether it’s a new beauty product, life insurance, prefabricated houses, baby carriages or a new local food startup.

Tip: Compare prices, as with tradespeople

To get the best price, don’t just talk to one influencer, but to several. This will give you a better sense of the price range and help you choose the best offer. Alternatively, you can also work with professional agencies that can help you select and negotiate with influencers.

Conclusion: Finding influencers

Influencer marketing on Instagram can be an effective way to reach your target group. However, prices are not standardized and can vary greatly. Therefore, it is important to choose the right influencers, carefully analyze their profiles and conduct thorough price negotiations. Choosing the right influencer is crucial to the success of your campaign as it contributes significantly to the authenticity and effectiveness of your message.

Don’t talk to 1 person, talk to 5 people, so you get a sense of price. Or, work with a professional agency, for example with us!

You can find our contact persons here:

Freelancer: External staff for more power, tasks, costs & Co.

Stephan M. Czaja — Mon, 12 Apr 2021 12:33:37 +0000

Freelancers – Not every order can be handled by the company’s own employees. If there are order peaks or orders that lie outside the company’s own area of expertise, freelancers are called in.

Freelancer as external employee tool

Freelancers then take care of individual projects on a self-employed basis. Companies like to book freelancers because they can often cover projects that cannot be handled by their own staff.

Of course, you could counteract this by recruiting employees, but finding good employees (who also commit) takes longer than the quick search for freelancers on the web.

Typical tasks in social marketing

The work starts with simple content tasks, such as:

Composing contributions and postings
Communication with the community as well as customers and internal interfaces
Research for relevant topics
Ideas for campaigns (organic or paid)
Campaign and strategy planning
Creation of reports through analysis tools

However, it can also go much deeper into the matter, as in the case of placing ads and performance marketing.

Costs for freelancers / employees

The cost of a freelancer is usually always higher than the typical hour of an employee. On the other hand, you save yourself a lot of bureaucracy, because in the end you simply pay an invoice.

Accordingly, the rule tends to be, for short-term jobs, it’s worth hiring a freelancer, even at a higher cost, to get the job.

If the corresponding competences are needed more often in the company, one should increasingly think about own personnel in order to increase the profitability again.

Booking via online platform: fastest method

The easiest way to find freelancers is through online platforms like fiverr or through personal contacts, e.g. from other entrepreneurs or businesswomen who can recommend good freelancers in a certain field.

However, the more specialized the task, the more likely it is that online platforms will be suitable for finding freelancers. Tip: Here you can use the filter functions and search masks to search very precisely for specialist areas, experience and other important parameters of the freelancer.

Booking via online platforms
Tip: Use filters and quickly, effectively find freelancers

Facebook Ads Agency: Place ads

Laura — Mon, 02 Dec 2019 18:04:37 +0000

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Facebook Ads: Place ads

Facebook advertising – Over 3 billion users, a wealth of data for your social media marketing! Not for younger target groups, but for older target groups with sufficient earnings and equity. Ideal for industries such as tourism, real estate or even food. The question is: How do Facebook Ads work? Learn the first insights from our Facebook agency on the topic of ads, the strategy behind the ads, the various ad formats, costs and KPIs (key performance indicators) on Facebook. This brings you several advantages, because you can also control ads on Instagram or Whatsapp Messanger via Facebook or the parent company meta. Many possibilities for your social marketing.

Questions? Talk to us or write to our Facebook Ad experts: Contact

Without ads, you only reach 1% – 3% of your followers! Facebook Ads ensure that you can expand your reach more quickly.

Stephan M. Czaja, owner
CXMXO Group

Your agency for ads on Facebook 2026:

Full service Facebook social ad agency
Place ads on Facebook
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases

Facebook Ads Agency: Place ads

Kontakt

Facebook Performance Marketing

Social ads on Facebook – advantages of the largest network / largest target group: Facebook is now the largest social network in the world, with over 3 billion registered users. A huge platform for new, but also well-known ideas and products.

It all starts in the workshop and with the first analysis.

Strategy development Facebook Ads

Strategy development process for Facebook Ads:

Analysis of actual / target; set-up of advertising account if necessary
Facebook Ads Strategy
Concept, design and implementation
Set up a campaign structure
Tests, learnings and continuous optimization
Reporting and feedback

Controllable, measurable: advantages

Advantage of user data (targeting) – Another major advantage of Facebook is the extremely large pool of data that you can use for targeted advertisements to individual user groups (strategy). The better individual advertisements (campaigns) are tailored to individual target groups, the more effective the effect (targeting).

Recipe for success for tens of thousands of companies – This is precisely the recipe for success that makes Facebook one of the marketing and sales channels for the majority of companies.

Never before have you been able to reach people (anywhere, anytime) so easily!

Segmentation advantage – you can play ads to people in small villages that show “rural” media, while people in the big city see a completely different ad, with lots of concrete and “urban life”. Younger people, older people, men, women, all these different target groups can be segmented.

We are already providing support for our customers:

over 100,000 Euro Facebook Adspend per month

Advantages of Facebook ads at a glance:

Largest network / largest target group
Use user data (targeting)
Best practice from tens of thousands of companies
Segmentation of target groups
…

Advertisement example: Infographic

Facebook ads can appear in various forms. On the facebook.com website, in the Facebook app, even in Facebook Messenger, you can use them for sales targets as well as employee recruitment. As a rule, however, ads focus on these areas.

Shown here for you simply and schematically in an infographic!

Facebook Ads in the app

Facebook Ads on facebook.com

Start now with Facebook Ads:

Facebook Ad Agency: Strategy

Let’s summarize once again:

The big advantage of Facebook Ads is the extremely precise display of individual ads to individual target groups.

Example: Advertise iPhone 13 users only

An example (target group iPhone 13 users):

Let’s say you only want a very affluent target group. One trick: “The latest iPhone model”. In other words, only Facebook users with iPhone 13 (relatively expensive in comparison), i.e. only a specific model, the iPhone 13. Probably more affluent than users with iPhone 8, iPhone 9 or iPhone 10 or other brands.

advertising in a targeted manner:

Cell phone
IPhone
Model: 13

Facebook formula: 3 steps to a strategy

A good Facebook advertising strategy that sells products therefore requires 1) the segmentation of target groups, 2) the individual campaigns/media and 3) the right qualitative, quantitative reach.

Good Facebook ad strategy means: Your products

Segmentation of target groups
Segmentation of campaigns / media
Qualitative, quantitative reach

This mix guarantees performance.

Media budget

This is exactly what a good Facebook advertising agency is for, selection! If you think through all the parameters, play out ads on the website, in the app or in Messenger, to different smartphone manufacturers, model types, women, men, age groups, interests…

Many possibilities, many sources of error – experience makes the difference!

You can quickly burn through a lot of media budget here! A good and experienced Facebook agency ensures that budgets are used efficiently. Individual campaigns are constantly optimized so that the key performance indicators (KPI) become more and more efficient!

Advertising on Facebook is made easy by the parent company meta. Simply enter your credit card details and you’re ready to go! Why? Because a lot of money can be earned quickly. The more precisely an advertisement is sent out, the better the key figures will be, which you will now get to know. The better the key figures, the better the ratio of acquisition costs and profit per customer, if we stay in the sales aspect.

Do you have any questions? We have answers!

How do Facebook Ads work? Insights

Here is a brief insight into the technical possibilities that we use for you as a Facebook agency. 3 small examples.

Content first! Content is king. For users, but also for Facebook’s algorithm. Nothing works without good content, which is why we do “more than just” posts, we focus on performance.

Just one example, apart from the 85% regular ads

Clickbaiting: Attention in 1 second

For example through clickbait, for quick attention and the desire for more, that is the aim of this tool.

Content must activate users directly, because you only have a fraction of a second to generate attention. Your competition is just a swipe away.

A very simple example would be a Facebook video that is displayed to users as an ad. Tip! Always with voice and text if the sound is deactivated. The beginning:

Do you already know this?

We haven’t created a lurid headline yet, but we’ve got the user’s attention, “do I know what”? The rate immediately jumps up, regardless of whether the average time a user watches the advertising video or clicks on it. But clickbait is even more blatant.

This thing here has changed my life!

A certain percentage of users now also become aware of “what has changed their lives”? They already want to know more and you have X more viewing time and clicks.

Or also:

8 points that changed my life. Number 7 was intense!

Such headlines activate more users and attract attention. The more efficient the ad, the better the performance, the more goals you achieve with your Facebook ads.

At the same time, you can see that there are many ways to target users with ads. That’s why they are all tested against each other! Here we come to. Two of our little Facebook Ad Insights.

Split testing: campaign optimization (e-car example)

Simply explained, split testing or A/B tests play different ad formats against each other.

Using a key figure such as the click rate, the different ads (but also target groups, etc.) can be compared with each other.

Display A – 5.6%
Display B – 5.9%
Display C – 3.6%
…

Ads are tested, but also target groups. Ad A / B / C for men, for women, for a certain age.

Ad A / Men – 6.2%
Ad A / Women – 6.9%
Ad B / Men – 7.3%
…

Cell phone models, as described above, landing page colors and much more are also tested.

Ad A / Men / iPhone 13
Display A / Men / iPhone 12
Display A / Men / iPhone 11
…

Interests are also possible, let’s say for an e-car manufacturer:

Display A / Men / iPhone 13 / Interest “Tesla”
Ad A / Men / iPhone 13 / Interest “Nio”

We continue with media:

Ad A / Men / iPhone 13 / Interest “Tesla” / Photo Ad
Ad A / Men / iPhone 13 / Interest “Tesla” / Video-Ad

And so on…

Good performance is given more media budget, less good performance is changed or eliminated. In this way, the individual advertisements (campaigns) become ever more efficient and the key figures ever better.

KPIs for Facebook advertising

Depending on the social media strategy, general advertising strategy, the goals differ with the corresponding key figures. Social media monitoring looks at various key performance indicators(KPI, performance targets) on Facebook. Here are a few of the most important examples and technical terms.

For many (with an online store but also in stationary retail), one thing counts above all: sales. The technical terms in social media marketing, conversion (achieving certain business goals), or the conversion rate for newsletter subscriptions, registration for a webinar or even your direct sales in the online store.

CPM: Costs for 1,000 ads

CPM – CPM (cost per 1,000 ads), i.e. “Costs Per Mille”, tells you how much it costs if your ad is played or displayed 1,000 times. Speaking of costs, the costs for advertisements are never the same, they differ due to many parameters. Important for the price difference, however, is for example the competition, how many competitors are also advertising on your keywords?

Calculation:

CPM = Costs / Views
0.20 Euro = 2,000 Euro / 10,000 views

CPC: Cost per click

CPC – CPC (Costs Per Click) describes the amount of costs incurred for a click on your “target” (your own Facebook channel, your Facebook store, job ads on Facebook, your online store, landing pages, etc.).

Calculation:

CPC = costs / clicks
2 Euro = 2,000 Euro / 1,000 clicks

The key performance indicator (CPC) is important because reach alone (especially in the sales aspect) is of little significance.

Even more important, however, is the conversion rate and the LAC.

Conversion rate: target measurement

Conversion rate – This percentage deals with the success of Facebook ads. Calculated very simply: If your ad was played 100,000 times on Facebook and your goal was achieved 2,000 times (e.g. sold), the conversion rate is 2%.

Calculation:

Conversion rate = leads / views * 100
2% = 2.000 / 100.000

LAC: Lead Acquisition Costs

LAC – LAC (Lead Acquisition Costs), i.e. the cost of closing a sale, shows the final “purchase price per customer”, simply put. The effectiveness of Facebook advertising can then be quickly measured, simply put the profit per customer in relation to the acquisition costs.

Engagement rate: Interaction

Engagement / Interaction – Engagement rate (interaction) is calculated through likes, comments, direct messages, mentions (tagging), impressions (page views) for clicks in the online store.

Place Facebook Ads: Website and app

Ad in the Facebook feed (app)
Ad as Facebook Story (app)
Ad as a post in the Facebook feed (website)
Advertisement as recommendation in sidebar (website)

Ad in the Facebook feed (app)

Ad as Facebook Story (app)

Ad as a post in the Facebook feed (website)

Advertisement as recommendation in sidebar (website)

Facebook Ads Agency: Place ads

Cases

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We are happy to help you in a friendly and direct way!

Facebook advertising agency

Your agency for ads on Facebook 2026:

Full service Facebook social ad agency
Place ads on Facebook
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Influencer Engagement And Costs On Instagram: Free Account Calculator

Laura — Sat, 03 Feb 2018 16:16:16 +0000

Where do you find inspiration? Instagram! Bloggers and influencers are becoming more and more interesting for brands and companies, young people unit tens of thousands of fans and reaching more than classic TV broadcasts or fashion magazines. If you want to become an influencer yourself, you must be able to calculate your own value. But how do you do that? Thanks to the software Social Analytics, agencies throughout the world use the tool to get prices or interaction / engagement rates or even influencer media data on Instagram. The new free online version offers a free calculator for everyone! Absolutely free and always available. You can definitely improve your offerings because you are no longer just speculating with a price, but because you can prove it with analytical data. Just add this page to your favorites, you can always re-evaluate your statistics!

Tip! Just make a screenshot, you can already put your statistics into a quote.

Calculate your Instagram value now

Influencer Calculator by Social Analytics for Instagram