This is how it works!

Here’s a quick guide on how to pin your posts on TikTok and Instagram.

TikTok Feature – Instruction

1. Select the TikTok you want to pin.
2. Click on the three dots at the bottom right.
3. Select “Pin”.

Instagram feature – tutorial

1. Select the photo, reel or video you want to pin.
2. Click on the three dots in the upper right corner.
3. Select “Fix in profile”.

Why do these features exist?

But why were these features introduced on social platforms?

via GIPHY

TikTok Feature Introduction – Why?

This feature was introduced as a useful help for creators to make successful videos more visible on their profiles. This should be possible with the help of “pinning”. That is, pinned videos appear before all other videos in their own profile. Up to three videos can be pinned. This type of pinning of selected videos also makes it easier for users to find and view viral clips. Creators can make posts such as sweepstakes, campaigns or Q&As much more visible, which also allows brands to benefit from the pin feature. This pin feature is somewhat reminiscent of the highlight feature on Instagram.

Instagram Feature Introduction – Why?

Instagram has also introduced this new feature, according to TikTok, to “give creatives more flexibility [to] express themselves on their profiles.” That’s because Instagram, too, allows users to pin up to three photos or reels in their own feed.

Range types

Here you can see the different types of reach once enumerated:

• Post reach – number of individual users who have seen your post.
• Page Reach – Number of users who have seen your posted content.
• Paid reach – number of users who saw your promoted post.
• Organic reach – number of users who have seen your content on their own initiative.

Increase range

Tips and ways to increase reach on Instagram:

• Post posts and stories on the right days of the week at the right time (a comparative analysis reveals the differences)
• Post articles and stories regularly, at least once a week
• Usehashtags
• Optimizebio details and links

Range quickly explained

Range briefly explained:

• Number of users who see your post on social media

The Combin Scheduler – Effective Instagram App test

If you want to be successful on Instagram, you have to do one thing above all: plan, plan, plan. To help you keep an overview, there are now countless apps for this purpose. At the latest since the introduction of his Instacheck, the company Combin with its many Instagram tools is known to everyone. The free Combin Scheduler allows today’s entrepreneurs and influencers not only to plan individual posts in advance, but also the stories. Here is an overview of the most important functions:

• Forward planning & instant publishing
• Fully automated publishing
• Image size editing
• Location Marking
• Mention of hashtags and accounts
• Upload Bulk Stories

Planning of stories and contributions thanks to automation

An absolute must-have of the Instagram tool is the advanced planning of contributions. After you have set the publication date of your post, the Combin Scheduler will automatically publish your post. So you can plan your posts and edit them from time to time.

Create Bulk Stories: Photo, Video & Boomerang

Besides the regular posting of photos and videos, the use of the Story Tool also helps with social media marketing. In the best case, you can also connect your story with a call-to-action. The Combin Scheduler takes care of the organization of the story and allows you to plan several pictures, videos and boomerangs for your story.

Design Instagram Feed: With the right design to success

An aesthetic Instagram Feed is the electronic business card of modernity. To ensure that your posts match not only thematically but also visually, the tool allows you to customize your feed in advance to suit your taste.

The conclusion of the editorial staff: For every Instagramer the Combin Scheduler is an absolute must. It helps you organize your feed, is easy to use and runs without interruptions and unnecessary push messages. The interface is simple and modern, which is why you have an immediate overview of all functions.

Tips for more followers, reach & Co.

Even if the new tools and gadgets take a lot of work off your shoulders, you still have to keep a few things in mind for your Instagram success. Especially the quality of your posts and the constant analysis of your target group are worth it.

Create high quality posts: Saves & Shares

Quality and quantity are both equally important. Nowadays Instagram does not only focus on likes and comments, but also on the saves and shares of each post. The Instagram algorithm especially likes these, as this is a sign of the added value of your posts. Of course the images should also be of high quality. Experience shows that especially friendly and bright photos are better received than dark and pixelated ones.

Understanding the new Instagram algorithm

In addition to quality, quantity is also important to Instagram marketing. The more you post and the more active you are, the more traffic Instagram allows you to get on your profile. How does it work? Very simple: Instagram never shows your new posts to all your followers, but only to a fraction. It then analyzes the success of your post and the more popular your posts are, the more people will see them.

Analysis of the target group: Use Insights sensibly

It is always worthwhile to keep your target group in mind. Then you will know when the best time to post is, on which day your users are most active and which content they particularly like.

Functions: Channels, bots & surveys

As a classic messenger, Telegram offers many additional functions. For example, users can create groups or channels or create surveys and perform various tasks with bots. More functions listed below.

The functions summarized:

• Social logins
• Chats
• Cloud-based chats
• Groups
• Channels
• Drafts
• Survey
• Bots
• Voice chats
• Secret chats
• Video news
• Voice & video calls

Telegram also advertises special data security for chats. Chats and messages are secured with special encryption to keep users’ private data secret. The entire messenger should also be protected from hackers.

The most important functions in detail for you:

Social logins

For some years now, it has been possible to register or log in to various networks with your Telegram account.

Surveys

In 2018, the polls option was added, allowing users to create polls in groups independently of script programs. Later updates added the option of multiple answers, quiz mode and anonymous participation.

Bots

The bots, which were added to the app in 2015, initially allowed larger groups to be controlled by artificial intelligence. You could give them commands to follow the chat in groups and thus remove or report users who make hate speech or racist statements. The advantage of the bots is that you could program them completely yourself. This means that over the years the bots have become more and more creative and the selection of different bots has grown.

Apps in PlayStore and AppStore

Click here to go to the website and the apps:

• Telegram
• Telegram – PlayStore
• Telegram AppStore

Social apps worldwide: A-Z

Facebook, Instagram, YouTube, messengers such as Whatsapp, Telegram or apps in Asia such as WeChat, Sina Weibo, Line, Snow, Youku, here you will find an overview of the most important apps from all over the world:

• Social apps

App & login to Reddit: First steps

To register with Reddit for the first time, all you need is an active e-mail address. Alternatively, you can register with Reddit using an existing Google or Apple account.

For the registration you need:

• E-mail address

alternatively

• Google Account
• Apple account

Apps in PlayStore and AppStore

Click here to go to the website and the apps:

• Reddit
• Reddit – PlayStore
• Reddit – AppStore

Social apps worldwide: A-Z

Facebook, Instagram, YouTube, messengers such as Whatsapp, Telegram or apps in Asia such as WeChat, Sina Weibo, Line, Snow, Youku, here you will find an overview of the most important apps from all over the world:

• Social apps

App & registration with Pinterest: First steps

For the first registration you need an e-mail address, a password and your age. Alternatively, you can register with either a Facebook account or an existing Google account.

So you need to register:

• E-mail address
• Password
• Age

alternative:

• Facebook account
• Or Google account

Here is the Pinterest registration screen

Apps in PlayStore and AppStore

Click here to go to the website and the apps:

• Pinterest
• Pinterest – PlayStore
• Pinterest – AppStore

Social apps worldwide: A-Z

Facebook, Instagram, YouTube, messengers such as Whatsapp, Telegram or apps in Asia such as WeChat, Sina Weibo, Line, Snow, Youku, here you will find an overview of the most important apps from all over the world:

• Social apps

Functions: Delivery services, invoices & doctor’s appointments

At first glance, the app looks like a regular messenger, but behind this messenger lies a whole host of useful functions. In addition to the familiar chat functions, WeChat can also be used to order food or book doctor’s appointments.

All functions at a glance:

• Chat
• Sending audio files
• Send videos & photos
• Video calls
• Call cabs
• Groceries & food ordered
• Pay restaurants
• Paying electricity bills
• Find jobs and people
• Book doctor’s appointments
• Book a visa
• Play games
• Operate mobile store

The app also has its own app store and a news team that publishes news on a daily basis.

Apps in PlayStore and AppStore

Click here to go to the website and the apps:

• WeChat
• WeChat – PlayStore
• WeChat – AppStore

Social apps worldwide: A-Z

Facebook, Instagram, YouTube, messengers such as Whatsapp, Telegram or apps in Asia such as WeChat, Sina Weibo, Line, Snow, Youku, here you will find an overview of the most important apps from all over the world:

• Social apps

App & registration with TikTok: First step

To register with TikTok for the first time, the app requires your date of birth, your telephone number or alternatively an e-mail address. However, you can also register with TikTok using an existing Facebook, Google or Twitter account.

For the registration you need:

• Date of birth
• Telephone number or e-mail address

alternative:

• Facebook account
• Google Account
• Or Twitter account

This is what the TikTok registration screen looks like:

Apps in PlayStore and AppStore

Click here to go to the website and the apps:

• TikTok
• TikTok – PlayStore
• TikTok – AppStore

Social apps worldwide: A-Z

Facebook, Instagram, YouTube, messengers such as Whatsapp, Telegram or apps in Asia such as WeChat, Sina Weibo, Line, Snow, Youku, here you will find an overview of the most important apps from all over the world:

• Social apps

How does a sponsored post work?

Sponsored Posting means, as described above, that blogger and company agree on a common package that will bring a profit to both sides. For the company, the package includes products that are sent to the blogger, all of course free of charge. The blogger may keep the products afterwards. The blogger’s package includes a number of mentions and tags, e.g. on Instagram, Facebook, and/or YouTube.

As a company, you should first get a precise overview of which target group your product appeals to, or which target group might also be interested in the product. For example, if we are talking about an automobile company that sells tuning parts for vehicles, the target group should focus on men. Depending on the social network to be served, the men have very different age groups. On Instagram, the average age of men is between 20 and 30 years, on Facebook between 30 and 50 years. On YouTube you can find a man of all age groups, depending on which target group makes sense for your own product. Finally, the company selects a suitable social network. In the next step it goes to the bloggers:

• How old should our bloggers be?
• What target group should our bloggers have?
• What topics and interests should our blogger have?
• What topics should our bloggers address on their social networks?

The next step is the creative integration of products and services. But before that comes another important step, and many of our social media agency clients also have questions, especially if you’re addressing their bloggers yourself. “How do you actually get in touch with a blogger?”

How to get in touch with a blogger?

Social networks nowadays make it easier for companies to get in touch with bloggers. In most cases, they work independently behind an e-mail address and usually have no management to answer it. So you don’t need a contact form, no service center, you can contact the blogger directly. As a rule, it is sufficient to call up the contact information.

• On YouTube you can find them under channel info
• Facebook under the Info
• Instagram mostly directly in the channel description, the so-called biography of the blogger.

How to coordinate such a campaign in time?

Depending on whether a product is new to the market or already available, the concepts for blogger marketing differ. Compare a Blogger campaign with the classic TV advertising, the most effective are creative commercials and of course the commercials that follow us over months and years. At some point, nobody used a handkerchief anymore. They used “Tempo”. The famous “Blubb” of a spinach advertisement is probably known to everyone for more than 30 years. Ultimately, in blogger marketing it is the same as in the classic TV marketing concept: the more frequently a brand is mentioned, the more likely it is to remain in the memory of the user.

So plan your bloggers’ postings over a longer period, two to eight weeks, not just a single day. This is because the target groups of bloggers often overlap and individual people are made aware of your product by different bloggers. If all bloggers use their product on the same day, the effect is only there for a few hours. When the campaign runs for a few weeks, it leaves a lasting impression.

What do I get back as a company?

It is important for companies to be mentioned. As already mentioned above, the focus is on getting mentions from different bloggers over a longer period of time. This way, users are made more aware of your brand and you have a better chance that they will anchor themselves in the long-term memory of your users.

Depending on which package you offer the blogger and the reach the blogger has, you as a company should pay attention to a few variables when it comes to publishing the postings.

• Product is watching for a period of XY seconds and occupies XY percent of the screen. What’s the matter with you? Your product could simply stand in the background on your desk, next to various soft drinks, pens, paper, notebook, nobody would notice it. This ensures that your product has a presence.
• Marking of your social media channel in the description, but also in the image, e.g. Instagram. In the briefing, also enter the exact name of the channel, preferably the URL to the social media network point
• Number of postings on the various social networks
• Send also all previously specified dates and days for postings – if possible.
• As a company, you ensure that you receive sufficient attention in return for the products you supply. Here’s a tip for Instagram:
• Know already? Instagram finally allows direct links to online shops. Use Instagram Stories for this. Here bloggers can easily link your online shop, but also deposit a special tracking link, for their monitoring.

Help! What does a social media agency do?

As you have already seen, such a campaign for sponsored postings can be extremely extensive. The entire blogger research, contacting the individual bloggers, negotiating with you. Sometimes it is also the management with whom you communicate, as well as the entire processes to handle the logistics with samples, but also the reporting of the results. Such a planning can be relatively complex, therefore it is advisable to consult an expert who knows exactly where time can be saved and how to efficiently achieve mentions and markings.

If you still have questions about sponsored posts, please contact our social media agency consulting.

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