Advertising costs at a glance

Coded with ♡ von Stephan

Traffic Junky bundles high-reach adult portals. The costs depend primarily on GEO (country/region), device (mobile/desktop), placement (RON vs. site targeting), format (banner/video) and competition. Use our calculator to plan your media budget based on data – including reach and click estimates.

• Traffic Junky Ads Calculator

Traffic Junky Network

The network offers high reach on specialized portals – including placements around Pornhub & Co. Use the calculator to set assumptions for CPM/CPC, CTR and CR and immediately receive forecasts for impressions, clicks and leads.

• Run of Network (RON) or targeted site targeting
• Banner, Native & Video (Pre-/Mid-/Post-Roll)
• Traffic Junky Ads Calculator

Placement: Pornhub (site targeting)

With site targeting, you can direct your budget to a single platform. This allows you to build up visibility in a predictable way – ideal for tests, retargeting and scalable campaign setups.

• Plannable visibility on a strong single platform
• Fine control by device, country and format
• Calculate costs & range

Formats & Bidding

Classic banner sizes are suitable for display, pre-/mid-roll for video. Depending on the funnel phase, you can choose between CPM and CPC bidding. Our calculator helps you to test the appropriate assumptions (low/medium/high).

• CPM for reach & branding, CPC for performance
• Clearly define frequency capping & placements
• Simulate format mix

GEO, Device & Target Group

GEO targeting and device separation (mobile/desktop) significantly influence prices and performance. Test country groups, languages and times (dayparting) to reduce wastage.

• Separate budgets for mobile vs. desktop
• GEO clusters by purchasing power & competition
• Compare scenarios

Plan budget & reach realistically

Realistic media plans are based on clear assumptions about CPC, CPM, CTR and CR. With the calculator, you can immediately see what reach, clicks and conversions your budget allows – including a comparison between RON and site targeting.

• Fast scenarios: Low / Medium / High
• Transparent forecasts for impressions, clicks and leads
• Free to use online – without registration

Best practices for adult environments

Rely on clear target definitions, clean tracking and suitable creatives (brand-compatible, rule-compliant). Use frequency capping, whitelists/blacklists and retargeted website visitors to combine efficiency and brand safety.

• Clean structure: Campaign → Ad Group → Placement
• Test creatives regularly (hook, visual, message)
• Brand Suitability: Whitelist & Frequency Capping

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List