Abandoned dogs get a home (+criticism).

Critique. Many “rescue videos” are fake. Often even extra dangerous situations are created, in which the supposed rescuers then accidentally come upon the animals in danger. Such content should always be viewed with caution. Performance also needs ethics, always remember that when you put up concept.

Dog or cat? Pet exchange

Social Media Marketing for Pets

What would the internet be without dogs? YouTube has revolutionized the world, it all started in the 2000’s, now YouTube has changed the world so much that YouTube videos are shown in news, they are a fixture in the schoolyard and in millions of homes, with pets and animal lovers. Even series and even TV stations are streaming their programming through YouTube to reach (inexpensively) the entire world. From the funny dog video, to the market power today, it was a long way. The high involvement (binding of the users), makes YouTube an interesting marketing platform, also for products for dogs. Food, toys, clothing and other accessories.

Social media marketing for pets? If you want to successfully market on YouTube, read more about our social media agency and YouTube agency here.

Short film: Pip the dog

Dogs that fly – tricks

Funny dog photos and videos

Bingo the song

Dog tricks in the apartment

Diana’s funny toy dog

Mickey Mouse Dances Hot Dog Dance

Who”s playing with the dog?

Celebrities on YouTube: Content Evergreens

Content Evergreens! Learning from the most popular videos (most clicked content). Continue with:

Cat videos on YouTube: Learn from the best

Cute cats, dressed up cats and kids shows about cats – cats?! Yes! If you’re advertising pet food, toys, clothing or even accessories, you need to keep coming up with new ideas. If you’re looking for creative ideas for “cat marketing”, a good tool is to look at what performs not only well, but very well! That means lots of clicks.

• Cats

Hamster videos on YouTube: Most clicked videos of all time

Hamsters – Hamster mazes, children’s series about hamsters and building homes for hamsters – Pets are often the absolute cuteness overkill on the social web! The market around pets, is a billion dollar market for stores, trade shows and online shops. Social media managers have to deliver new ideas on a daily basis. A good tool to come up with new concepts is to look at success models.

• Hamster

Concepts & Ideas: Learning from successful videos

In this list you’ll find even more industries and topics, with the most successful content ever.

• YouTube Evergreens: The most popular videos

Find and activate animal lovers: But how?

Whether it’s food, toys, clothing and accessories for cats, dogs, mice, etc. Social media marketing is all about one thing, interaction. If you want to build your own community that actively talks about your brand, but also recommends your products to each other (within the community), then it is no longer enough to post a product here and there. Social media marketing needs structure, planning and of course efficiency, especially when combined with e-commerce. Keywords here are already social media advertising, targeting but also re-targeting of user groups. But let’s start at the very beginning. How does a social media agency work?

Mistake: Some ad agency is doing this

Many companies have been working with classic advertising agencies or PR agencies. Social media marketing is then added to the actual program, but treated stepmotherly. Accordingly, campaigns run into the void, postings do not provide interaction and advertisements do not provide sales in the online shop.

Performance and presence: really (!) reach users

The most common mistake, the mindset of “social media has to be done!” Yet social media is so personal, people look at their favorite apps in the morning, at lunch, at dinner and of course before bed. So social media is omnipresent. Accordingly, love must be put into concepts and strategies, as well as experience but also know-how for a good performance, simply put sales in the online shop.

Emotions for pet fans! That’s what it’s about

Especially with pet owners, it’s all about emotions that you need to evoke as a brand. Fortunately, it’s even a little easier for you than it is for many other brands. After all, you are already working with a product that provides high emotions in millions of households. Actually, the perfect foundation for social media marketing!

Since you have already landed on this page, the first step has already been taken. But what happens next?

The most popular pet, the cat!

number 2 most popular pets, the dog.

Workshop: Step 1 to the social marketing concept

Workshop – a joint workshop with you and our social media expert is the basis and the beginning of the cooperation. Here we analyze the brand, the products but also the target group for your snacks, treats, toys,… for cat, dog, hamster, mouse… singles, single parents, families, men, women, elderly people,… continue with areas of interest, your own place of residence, various parameters that ultimately lead to the creation of your social media strategy.

Social Media Strategy for Pets

Mentioned here again, should you want to learn more about each area, you can find more in-depth articles, guides and tips in our main menu but also in our social media blog.

Quickly explained, the social media strategy provides the common thread. Simply put, an editorial plan that everyone on the team adheres to, combining different aspects, from content of each post, to posting times, to tagging (increasing interaction). Within the social networks, between Facebook, Instagram, YouTube, TikTok, but also other representatives, social media marketing has become more complex, so the experience of a good social media agency will help you develop their own concept.

Then it’s on to the day-to-day work and activities on your social media channels. Of course, also external if you are thinking about influencer marketing. The possibilities are many, from influencer marketing to paid reach, advertising on social networks.

The great Why of the speech

What is a pet’s job anyway? Tasks of pets in the US

• Best friend – 66%
• Cuddly toy – 59%
• Protector – 37%
• Child – 33%
• Therapist – 25%

Love meets performance

Not only are we top equipped for the job as a social media agency, through our experience and expertise, we also have three cute little staff members in the office with lots of fur!

Strategy means one thing above all else, knowing your target audience.

Targeting: Exact addressing of persons

Another very important aspect, advertising on social networks. But why are the social networks so strong?

You know that social networks store and of course process a lot of data about their users. The largest social network alone has well over 2,000 parameters of information per user. This includes simple information, such as age, place of residence or interests, as well as more complex information, such as the history of likes. The more information social networks have, the more efficiently they can serve ads to their customers. This is exactly what we use as a social media agency to create ads with performance!

Identify and promote target groups

Accordingly, we can also make good connections, for example, between families, single, dog owners, cat owners, budgie owners, hamster owners, mice owners and all other types of pets. Advertisements can be designed accordingly precisely in visual aspects (image, video) but also in communication, such as text, emojis, links.

And you can always be more specific! Here we really only want to show you a small aspect of the possibilities that are available to you as a company with the right social media agency.

You can address the exact target groups even more precisely at individual locations, e.g. at places of residence but also at people who are interested in certain places, e.g. because they want to travel there soon.

But you can also target people who have visited your online shop, were interested in a certain toy or food and now should be shown ads of this single, special product again for two, three weeks. As you can see, the marketing tools within social media ADS are powerful and diverse.

Contact: Social Media Experts

You want to learn more about the possibilities? Then get in touch with our social media experts now. We look forward to your inquiry!

• Contact