Design, payment providers, delivery costs, …

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

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Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

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WooCommerce, Agency tips

Have you ever heard of WooCommerce (plugin)? We as an agency can always recommend this wonderful plugin for WordPress to you. With WooCommerce you can make your online shop on a professional basis in no time. If you are wondering what makes WooCommerce different from other content management systems like Magento or Shopware, the question is easy to answer with the statement: Reduction of complexity. On the one hand, through the intelligent linking of WordPress and WooCommerce, you as an agency or company have the possibility to continue working in existing WordPress systems and expand them with an online shop. On the other hand, with a WooCommerce agency you have the opportunity to quickly and smartly achieve the perfect media presence.

WordPress online shop

Creating your own online shop with the content management system WordPress is not a difficult task in theory. What you have to pay attention to is the basic configuration to create a functional WordPress system for the online shop. In the following you install a plugin, which enables you to load products into your content management system quickly and easily. Through the years of work of many developers, many online shop possibilities have been created for the WordPress system, the most popular is probably the plugin Woocommerce. The online shop plugin allows you to build, manage and market an extensive online trade. Through the many flexible options of the CMS WordPress you always have the overview and can add many new functions and features if required. So you can manage your company website and your online shop with one system and one tool. You can specialize your employees and save a lot of time in the practical work. My recommendation for small companies and projects: Build your online shop with WordPress + Woocommerce.

Easy product management

In WooCommerce shops, you can manage your entire product management as well as control the stockkeeping. You have flexible possibilities to show and hide products, you can define different categorizations for your individual goods and products and even have an additional tool: You can offer digital products for download. These are then processed via payment providers such as Paypal or Klarna for credit card payment and voila. As an agency for WooCommerce online shops, we therefore also offer all-day workshops for your employees to familiarise them with the system.

Extensions and free plugins

With numerous extension possibilities and plugins you can constantly expand, optimize and improve the Woocommerce + WordPress Online Shop as described. Most of these features are free of charge and can be easily installed by media managers or an agency of your choice. In addition, there are further, very powerful plug-ins, which increase your reach and turnover enormously. You can’t go wrong with an online shop based on WordPress.

Magento or WooCommerce?

But important (!) plan your shop with an experienced agency. This later in the later workflow valuable hours and weeks of work. In addition, you will achieve fast top rankings in Google through sensible online shop SEO onpage measures. You also increase your potential through keyword analysis and link building. Insofar as your shop exceeds a certain level, you should also consider more comprehensive solutions such as Magento. There are also the right Magento Online Shop contact persons.

As easy as it sounds to use content management systems like WordPress, the linking of different bases is complicated. You work here in a complicated system that consists of various links, we use HTML, CSS, PHP, Java and SQL. In addition, there are special template properties, i.e. custom code snippets developed in your design. Therefore it is recommended to hire a media manager for success conscious enterprises and projects, who will set up an intelligent and smart WordPress online shop system, which allows fast results through many automations! Furthermore, you allow your employees an easy introduction to the shop system and you yourself an overview of your online shop project.

Questions about WordPress & Woocommerce Online Shop

If you are currently planning a new online shop, preparing a relaunch or looking for a shop with smart SEO onpage solutions, we are always looking forward to your call. We have proven in numerous projects how versatile, fast and efficient we create e-commerce systems according to customer requirements. Our references range from food online shops to jewelry and jeweler e-commerce retouch and shop systems. In questions of lifestyle products, fashion and style in corporate design, you can always rely on media systems from Lukinski.

Your online shop with WordPress + WooCommerce

The prerequisite for this is a basic technical understanding. But don’t worry, by clicking on the website you have already fulfilled 80%! With a little effort and a few hours time, anyone can set up their own online shop – free of charge, completely based on open source. It’s worth it. Because in the end, WordPress + WooCommerce is a stand-alone system for your individual needs as an entrepreneur.

Why? If you invest a little time, you will save a lot of time later. My recommendation:

A good cappuccino from your trusted cafe
approx. 2-3 hours Time

WordPress

Today it is all about making WordPress + WooCommerce functional in a short time. Once you have practised, you will only need a few minutes. But today we take a little time. The basis for our online shop is the content management system (CMS) WordPress. With it, content (e.g. texts or image media) can be managed relatively easily with just a little technical experience. At the same time WordPress also allows complex systems. WordPress can be extended. Like small apps for smartphones, there are plugins that enable new functions. One of these plugins is called WooCommerce.

WooCommerce

With WooCommerce, online shops can be implemented in a similarly simple and straightforward manner. In order to save the often expensive way to the agency, I will first introduce you today to the setup of WordPress and WooCommerce:

Installation

WordPress

The requirement for WooCommerce is WordPress. WordPress can be started easily, often already pre-installed by the provider. Alternatively, you can also create your own system at www.wordpress.com. For more experienced users, a separate installation (FTP/SQL) should be mandatory.

WordPress Download
WordPress Online at www.wordpress.com
Even with FTP/SQL try? The Elma Studios explain here how it works

WooCommerce

If WordPress is installed, only one plugin is missing, WooCommerce. The online shop plugin for WordPress. The easiest way is directly via ‘Dashboard > Plugins > Install’. The download is alternatively available as a link (below the screenshot)

WooCommerce Download

WooCommerce asks you to set up all pages in the dashboard after installation. Once you confirm, WooCommerce is fully installed. The plugin and all necessary pages (like ‘My account’, ‘Shopping cart’)

In front of you is a new, clean online store. Congratulations!

Set up WooCommerce

First settings

A few settings are essential for the operation of the system. You can find them in ‘Dashboard > WooCommerce > Settings’. In the ‘General’ tab you should definitely consider countries and currencies:

Germany
Sales locations
Currency
…

Value added tax

In the tab ‘VAT’ (if you do not fall under the small business regulation) the option field “Activate VAT” must be activated.

TIP! For a simple price calculation I also recommend a click on “Yes, I enter the product prices including VAT”. Why? So you can set your prices, for example 59.99 and WooCommerce will automatically calculate the net amount and the VAT. In the selection field “Show the price in the shop” you select “Inclusive VAT”. Otherwise all prices in the online shop will be without VAT.

After the ‘value added tax options’ we now go to ‘standard rates’. There you enter the standard rate, in Germany usually 19% VAT. In the screenshot you can see the most important settings, like country code, tax rate and tax name.

This is exactly what you can do for the ‘Reduced Rate Sets’. Here you can enter reduced rates into the online shop. For example 7% for most foods. Afterwards as always “Save changes”.

Payment and more

In the ‘Settings’ you will find many more options besides ‘General Settings’ and ‘VAT’ – which are a bit beyond the scope of the blog post. Click a little bit around, choose the relevant options. Everything is well described.

For example, you should take a look at the ‘Cash’ tab. At the bottom of the page you will find “Payment methods”. Here you can choose a standard method, a classic bank transfer or payment via Paypal.

Congratulations – you are ready to go!

Next week! Part 2: Managing products in WooCommerce

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