Range types

Here you can see the different types of reach once enumerated:

• Post reach – number of individual users who have seen your post.
• Page Reach – Number of users who have seen your posted content.
• Paid reach – number of users who saw your promoted post.
• Organic reach – number of users who have seen your content on their own initiative.

Increase range

Tips and ways to increase reach on Instagram:

• Post posts and stories on the right days of the week at the right time (a comparative analysis reveals the differences)
• Post articles and stories regularly, at least once a week
• Usehashtags
• Optimizebio details and links

Range quickly explained

Range briefly explained:

• Number of users who see your post on social media

Become a Performance Marketing Manager at One

From the newsletter funnel to the KPIs – performance marketing includes a mix of online marketing tools. We present you here all areas and advantages, step by step. You will get to know: Social Media, Email Marketing, Affiliates, Display and Native Advertising, but also Content Marketing, Search Engine Ads and lastly Search Engine Optimization. Everything starts with the right strategy and a good performance marketing agency that understands your craft.

• Performance marketing

Already seen and done everything? Perfect! Send us your application.

• Email: office@socialmediaone.de
• Subject: Application Performance Marketing
• Appendix: Application and curriculum vitae

You can expect an international and dynamic working atmosphere. And yes… We celebrate successes together at events. We always have an open ear for your ideas! You can permanently contribute your other skills and take on a leading role in the future.

Your profile in Performance Marketing

• Professional experience in the field (agency side or client side)
• You like to be on Instagram, YouTube, TikTok & Co.
• You know current trends and topics
• You work conscientiously
• Willing to learn, responsible, reflective

Your salary, vacation & Co.

We evaluate your qualities individually! In Performance Marketing Management, we offer you a fair to very good salary and additional opportunities for bonuses, depending on the skills you bring to the table.

• Salary: By arrangement
• Salary: By arrangement

Collaboration with our partners, customers and our team members: Welcome to One! We look forward to receiving your application.

All jobs: Agency overview

Business Development for new clients of our agency, Performance Marketing for existing clients, Social Marketing, Social Ads, Google Ads, Content Marketing, we are always looking for talent. Here you can find all jobs in an overview:

• Jobs

Customers: A selection

Earn money on the Internet with Facebook

Earning money on the Internet is not so easy, at least if you use the classic methods. Because here, of course, there is great competition! But what about social media? Can you still earn money here? As numerous examples from the media show, the most famous are probably currently influencers, social networks have an incredible power. So if you know how to target people, you can also target products. That’s exactly what Facebook ads do – they’re incredibly effective! With the new Facebook Ads 2.0 guide, you’ll learn everything you need to deliver strong performance in 2020.

• Facebook Ads Guide 2.0
• New recommendations! Top Social Media Software

Advantage Facebook Marketing and Ads

Here are just a few of the basic benefits at a glance:

• You can define your target group and audience exactly
• Funnel (processes over several steps) can be easily realized
• Both cold and warm contacts can be addressed
• Hardly any wastage due to extremely precise targeting
• Very high range achievable
• Ads can also be recommended directly to friends
• Logo (branding) is perceived subconsciously even without a click
• A lot can be achieved with a small daily budget (e.g. 20 €).
• ….

Facebook’s Ads 2.0 gives you a clear and above all very detailed guide! You can find all information about the online course right here:

• Facebook Ads Guide 2.0

Facebook Marketing Step by Step Guide

As you can read in the article Evolution of social networks, the technology is constantly changing, but also the functions that are already provided on the desktop or in the app. Of course, social media managers also have to keep their finger on the pulse. Of course, this is even more true for anyone applying to be a social media manager. Because even though they are privately on social media a lot themselves, ad management is very specialized know-how that needs to be learned. Creating ads on Facebook is something completely different than the private use of the social network. But not only for absolute beginners, also for advanced users a constant refreshment of the possibilities to improve their own ability to act is always recommended.

• Product: Cash Flow Ads 2.0
• Free: Learn step by step and for free. How Facebook Ads & PromotionsWork
• Recommendations: Top Social Media Software

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Online course at a glance

What exactly will you learn in this online course? Cashflow Ads 2.0 essentially teaches you how to create Facebook Ads (campaigns) on your own and then use them profitably for yourself or other companies, brands and products. Even better, in the online course you get live insights into the Facebook Ads agency (real insights!) and learn from best practice examples from the field. For all Social Media Managers, there is even a special treat at the end of the course, because upon successful completion, you will receive your certificate! You can then present this certificate when applying for a job and convince your employer.

The online course shows you all the tricks and hacks we use in a social media agency and you see step by step what 95% of all other social media managers do wrong on a daily basis. Tip! You have instant access after purchase and even get lifetime access with lifetime updates and support – mega deal for beginner social media managers.

Contents of the workshop and agency tips

Spoiler! Here is a little insight into the course of the online course:

1. Chapter: Introduction
2. Chapter: Facebook Ads Basics
3. Chapter: Your interaction booster
4. Chapter: The Turnover Generator
5. Chapter: The Profit Maximizer
6. Chapter: Facebook Pro Hacks
7. Chapter: Messenger Complete Course
8. Chapter: Secrets from the agency

Extra! Bonus material

1. Bonus: Conversion Mastery
2. Bonus: Agency Case Study
3. Bonus: Acquisition Box (building your agency).

Sound good? It is! Get the full online courseourse now and learn how to run successful Facebook Ads!

• Cash Flow Ads 2.0

• More about our Facebook agency

The online course at a glance:

Achieve 10 times more traffic in one day?

10,000 instead of 1,000 views means 10x more sales: That sounds absolutely tempting for every social media manager. It is possible if you know which strategies and methods are currently available to optimize Facebook ads. While many other courses are mainly about building a complete strategy or campaign, this online course focuses exclusively on the topic of reach!

• Product: Facebook Ad Traffic
• Product: Facebook Ad Traffice – Online Seminar
• Learn for Free: Facebook Ads & Promotions
• New recommendations! Top Social Media Software

Tip. Facebook Ad Traffic now has a new video tutorial, in this brand new Facebook training you will learn for free:

• The new rules of the game on Facebook for getting more leads and customers without getting a red card from Mark Zuckerberg.
• Which new IMMD strategy you’ll use to create ads that both Facebook and your customers love.
• How to do Facebook ads today without risking your shirt, but reaching more people at the same time.
• How to sell your products or services on social media without needing elaborate sales funnels.

• More about our Facebook agency

Facebook, Instagram, YouTube and Virality

Range, so-called impressions, are digital gold. Comparable to the popular shopping street in the city centre, it is also important to be at the top in the marketplaces of the digital world. From search engine optimization to Google bit to analysis and optimization of your own social media channels. Social networks, in particular, are the key to opinion today. New trends, evaluations, reviews, but also Shitstorms, here the big topics of the future are forged. The better your placement, the more you can help shape the pool of ideas. This is not only about active setting of topics, but of course also about influencing new fashions. This is not about the fashion industry, but about fashion in a broader sense. Trends!

• Are there any discount promotions or vouchers?
• What new products will be launched soon?
• What do the others say, are there reviews?

In order to be able to have an active weight in opinion, a certain performance is needed. Performance in social media means marketing, reach. The more range, the better! The bigger the community, the better! Because the bigger your community is, the less money you have to make available for the media budget and to place advertisements. If the own Community consists of for example 10,000 fans, one can reach over night 500 to 1,000 humans, without that are to be steered from advertising budget, without special production planning, with a simple photo . If this image goes virally, classic word-of-mouth propaganda, then the reach may even increase.

This is also where one of the most frequently asked questions is answered. Is there a difference between impressions and range? Both terms are the same statement. Range of coverage is the general term for all sightings. An impression is a single sighting and thus the word for the quantity. In a meeting with the customer one would say, “we have achieved a range of 7.2 million impressions!

Tip! Regular postings and interaction

If you want to increase your own reach, you should first make use of regular postings and regular interaction. Because organic reach grows out of your own community, the more people recommend your project, the better! Virality.

Our tip for building community and increasing reach, regular posting! On Facebook and Instagram, you should publish content three to seven times a week. If you have over seven postings a week, you can either expand to twice a day to reach 14 postings a week, or post additional stories. But don’t worry, if you’re at the beginning, an absolute 3 or 4 postings a week will do. On YouTube you should publish new videos at least once a week. Best with a fixed time, e.g. on Friday at 18.00 or on Sunday at 11.00. These are the most important tips we can give you to extend your reach. Then, of course, there are many other social networks that are used by very few companies. These include platforms such as LinkedIn, Twitter or TikTok. TikTok’s relevance is clearly rising steeply, as young people in particular are very active here. The target group of the future!

Our second tip for community building, permanent interaction. When we are on the road as social media consultants in companies, we very often see that comments are left out, inquiries are not answered, reviews, what is that anyway? In fact, the issue is neglected by many and communities are often kept small accordingly. Even in very large companies, with over 1,000 employees, they often have 572 Facebook fans. Is that even possible?

Imagine a person taking an extra minute or two to send you a request. If you were at the point of sale, i.e. directly at the point of sale in the city centre, or in the industrial estate, would you reject a customer who takes two minutes for you and your product, or your brand? You would greet him kindly and ask if you could be of assistance. That’s exactly what you should do digitally! That’s why our second tip is to respond to likes and comments of your community. If it’s just a simple “heart,” or a “thank you for being there!”

Follower calculation: strategic perspective

Those who consider these two basic tips for social media marketing will gradually notice more and more successes. Always consider this formula if you do not have immediate success!

You have ten fans, you recommend two of them to friends, they become fans of you.

Every week you recommend Follower because of your good work, since you are diligent, the recommendation rate consistently remains at 20%, which also become followers of your channel:

• Week 1: 12 followers
• Week 14: 128 followers
• Week 30: 2,373 followers
• Week 60: 563,475 followers

In this theoretical model, after a little over a year, you would have already achieved more than half a million followers. Sounds good, doesn’t it? Therefore, always see the long-term perspective and value your first 10, 100 and 1,000 followers accordingly.

Of course, the world is not perfect and half a million followers crack, not feasible for every company. Overall, however, it shows how one’s own social media channel can develop strategically as a very important source in terms of organic reach. There are examples of best practice.

Organic range, a very complex subject. If you have mastered the basics, you can always improve specifically, especially in the use of videos instead of simple photos. If photos can express more than a thousand words, what does a whole video say? A lot! So let’s take a look at organic reach and video marketing.

Videos and organic range

Video marketing has become extremely important thanks to the high data transfer rates that exist today through the 4G and 5G network. Meanwhile, 4K Ultra HD videos can easily be streamed with the smartphone in the city center. Accordingly, the content can become longer and the images more detailed. But not only the network technology is decisive, of course also the performance of the individual end devices. Smartphones today are small computers with processor power that makes a lot possible. Of course you can also watch high-resolution videos. Accordingly, social networks also prefer to play video content. You can take advantage of this in social media marketing. Because video content is perceived much more intensively by users, the messages are of course also placed much deeper in the memory.

The high art of video marketing lies in packaging content as simply as possible. This requires structure, but also compression. While image films, printed brochures, which provide information page by page and at the same time offer a lot of space, in social networks one usually only has a moment to convince the user of oneself.

How do you produce a video that catches the user’s attention in the first three seconds?

Social media marketing is mainly about constant entertainment. Social media is used by people to distract themselves, to chat, or to experience and discover new things, such as new trends. Accordingly, the content must be prepared so that it reaches the target group.

When it comes to video marketing, we speak of advertising content. This does not necessarily mean that the video is a commercial, but in the end it is always about getting the user to do something. Either the brand should please, the user should share the video, or I like the press. Perhaps the user should also click on the link to go directly to the online shop, or become aware of the registration form for the newsletter and subscribe to it. For YouTube, Facebook and Instagram this means 10 to a maximum of 30 seconds of video material, fast cuts and text insertions, as the videos on the social media apps are usually played silently until the user actively decides to turn on the sound. When we talk about YouTube on this point, it’s of course about advertisements that are specifically faded in in advance by other videos. Here also a tip in video marketing. Many companies use advertising on Facebook, Instagram and YouTube, it turns out more and more to a lucrative business. Here you can switch to the contents of your competitors in a targeted way. Very practical, because customers often inform themselves on social networks before buying, and of course very much on YouTube. Here are thousands of free videos, tests and comparisons on each topic, with detailed explanations.

Payed Range vs. Organic Range?

Buy organic range? What is the difference between paid range and organic range? Does it make a difference if I buy my range? The question has two different results:

• How fast do you want to build up reach?
• Do you have the financial means?

To the question, how quickly do you want to build reach? If you are counting on organic coverage, then you have to make long-term calculations. As you have seen from our example before, the number of fans increases exponentially as the number of referrals increases the more fans you have. If theoretically 30% regularly, i.e. once a month, talk about your brand with friends, then that’s about 30 people with 100 fans, later 3,000 people with 10,000. However, if your goal is to need 3,000 people to actively talk about you right from the start, then paid coverage through advertisements and media budget is recommended. This allows you to build up a certain range quickly and in a targeted manner.

To the question, do you have the financial means? Paid range always costs money. Accordingly, you need an active fan page, an online shop, or extra landing pages. In addition to Social Media Management, Advertisement Management is also available. Therefore, the financial possibilities are a decisive factor for the question of organic or paid reach? With 10 € advertising budget per day, you don’t really achieve much. Every company that wants to be active should provide at least a four-digit amount each month. In addition, the campaign will be set up and social media marketing will take place. After all, the views that are bought at a high price also have to convert. If, for example, you advertise your social media channel, but do not actively manage it yourself, many investments will be lost. And indeed, in everyday life it often happens that companies spend a lot of money on advertisements but don’t spend a cent on community maintenance. The result is a high reach, but little conversion.

Combine Organic and Paid Range

It becomes even more effective when both aspects are combined. Organic reach comes from good community management, growth can be driven by advertisements, after all, they are still real people and real people, they only become aware of you through your digital flyer.

If you have a dedicated and motivated social media manager in your own team, we recommend that you work like the professionals right from the start. Both areas belong closely together. By paid range you increase the impressions.

The next time you post, you can reach these people without a media budget, free of charge, so to speak. The bigger your community is, the more people you can reach for free. Once the critical quantity has been exceeded, the chance of virality also increases. Because when 1,000 or 2,000 people find out about our new product overnight, it will be the subject of conversation, without an advertisement, of its own accord. The best recommendation marketing.

Software and automation

Our last tip, social media software! In our Social Media Blog you will find various articles on how to increase interaction on your own channel. Interaction ultimately means attention and thus again your big goal, organic reach. Social media software can replace much of the human work of the social media manager with programs such as licking photos and videos. Filters will precisely define everything to target groups that match your brand or product. Not only Likes, also comments can be scattered by software. It gets even better, even your postings can be planned in advance so that you take care of the editorial plan and content production once a month, and then the software automatically posts your selected photos and videos every day. Interaction despite holidays, holidays or weekends.

Earn money with a messenger?

• 3 online workshops with all slides for immediate download
• 3-part video series with practical examples
• 3 special video trainings as a bonus

Harness the power of Facebook Messenger Chatbots for your marketing and learn how to use Facebook Messenger Chatbots to acquire leads, contacts, and customers more cheaply and easily than ever before.

• Messenger Marketing
• New recommendations! Top Social Media Software

Statistics on messenger use in Germany

Did you know how many people in Germany use Messenger these days? 55% use Whatsapp alone!

The 7 most important levers of success in messenger marketing

So that you can learn how to use Messenger Marketing for yourself, I have two different products for you as a recommendation. On the one hand, one of the most instructive eBooks on the subject of messenger marketing and on the other hand, a detailed video online course, in which you can learn in depth how to use the methods and strategies in messenger marketing. Messenger marketing is on top, on the cutting edge, brilliant and simple – if you do it right. These 30 pages of tremendous content guide the reader through the 7 most important levers to become successful with messenger marketing. Whether new to it, started long ago, or even abandoned in sheer desperation, this book delivers terrific results.

• Security for operators and users of messenger marketing (DSGVO)
• Conversion increase from A-Z
• Psychological triggers as chatbot boosters
• Refinance your messenger business
• Relevance and benefit communication in messenger marketing
• CTA’s and Multiple-Choices
• Continuity in Messenger Marketing
• Gain continuity and security of the MM-Business

Harness the power of Facebook Messenger Chatbots for your marketing and learn how to use Facebook Messenger Chatbots to acquire leads, contacts, and customers more cheaply and easily than ever before.

• Messenger Marketing

When do you pay for range?

For new products, services but also ideas and projects you need customers, prospective customers or fans. Especially for new projects it is difficult to build up an own, organic reach. This is why advertising budgets are invested in the dissemination of content. Most social networks offer their own ads management. Here you can create your own advertisements, with the deposited credit card data these are paid. In the Display Management you can create much more, e.g. more complicated A/B Split Testings. In this way, different advertisements can be compared with each other.

Why help A/B Split Testings?

If you start your own advertisement and then advertise it with financial means, you can of course define and refine your individual ad groups very precisely. Let us take as an example of best practice a travel company that specialises in travel to Spain, more specifically the Canary Islands. Should this company now be playing a single ad? By creating different display groups, e.g. for persons from 15 to 30 years, 31 to 45 years and 46 to 56 years, we can already sediment three different areas. The youngest target group gets a photo that shows fun and adventure, the second target group a photo that shows the whole family, the third target group sees the beautiful landscape and the wellness offer. We can in turn divide these three target groups into male and female. We can already play out six different photos, each adapted for a female, male target group. We can decline this principle further and further and of course also play out different photos or media for the individual target group. At the end of the testing we see if e.g. picture A, B or the video was more successful. The most successful campaign, measured in terms of conversion, is equipped with an additional advertising budget. The bad ones will be switched off.

Advertising on YouTube, Instagram and Facebook

Advertisements on different social networks are extremely different from each other. Here is a little insight.

Adverts on Facebook

On Facebook different methods work for the acquisition. We often recommend short videos of 10 to 15 seconds, clear and explicit content. On the video fonts should be embedded, because most videos start without sound. The fonts then explain quite simply what distinguishes the product, key points 1, 2, 3. Below this, users can click directly on the channel or on the online shop.

Advertising on Instagram

For Instagram, the target group is much younger and Instagram is almost 100% used on the smartphone. This in turn means that the content must be adapted accordingly, they are more colourful, have more cuts, e.g. in the videos and also the link target must be reconsidered. On the notebook you usually have completely different options and layout than on the smartphone. You rarely make an expensive purchase decision on the smartphone, but you’d rather look at it on the tablet or notebook at home. Accordingly, not only the content but also the offering should be matched to Instagram if you are looking for paid reach through advertisements.

Advertising and paid reach on Youtube

At first you would think, of course, that you would bet on long videos in the usual YouTube style. In almost all cases, YouTube deals with the first five seconds. Because paid reach on YouTube is usually achieved through videos that are played before the video actually desired. Users can skip these videos after 5 seconds, so the company or project has only 5 seconds to convince. Many companies already forget the idea to place their own logo. Any user who jumps after the first 5 seconds to finally get to his desired video will not know anything about us. This will cause us to lose the majority of users. So when videos are placed on YouTube ads they should have the most important thing in the first 5 seconds.

Of course, there are also more possibilities on YouTube to make advertising placements. For example, you can display a suggested video in the upper right corner of the browser or below the desired video in the app. For example, you can register with competitors to pick up their fans or customers.

Payable range – Facts

• For new products, services or projects, it is a good idea to use paid coverage for the start
• Most networks offer their own ad management
• When managing ads, you can place a separate ad for each target group, this is called A/B Split Testing
• Adverts on Facebook: Videos from 10 to 15 seconds with a clear and explicit content and lettering describing the product
• Advertising on Instagram: since the target group is younger, the shots should be more colourful and the cuts faster
• Adverts on Youtube: this is about the first 5 seconds, because after the first 5 seconds the viewer can skip the ad