Creating videos with AI: Insights

KI Erfahrung von Stephan Czaja (Co-Owner)

Last week, I published the big flagship article on AI in marketing. Today I’m focusing on AI videos and giving you an example project from our agency.

First of all: AI videos need planning, just like “normal” videos that you would shoot for Insta, TikTok, YouTube and co.K

The important thing is: AI videos also need planning. Just because the tools open up new possibilities doesn’t mean that strategy and structure are superfluous. On the contrary: the clearer you know your goal, the better the result will be. Just like with “normal” productions for Instagram, TikTok or YouTube: think first, then shoot – only digitally.

• Planning remains crucial
• AI is no substitute for strategy
• Clearly define goals

Important: You can see my own projects here, which I can talk and write about freely.

Video planning: What are you planning?

Was willst du kommunizieren und wie?

Before you start, you need to know what you actually want to produce. Are you looking for short, funny clips that will go viral or complex explanatory videos with added value? Do you want to work with an AI avatar, a voiceover or use yourself as the avatar? This decision determines the direction. AI is versatile, but the goal determines which tools you choose. It’s like cooking: You can have the best ingredients, but without a recipe, the result will be random.

An editorial plan and a keyword plan are also recommended. The keyword plan ensures that your videos are found for the right search queries – particularly important on YouTube. The editorial plan ensures that you publish regularly and link your videos together. This allows you to build up your reach over time, as viewers jump between clips instead of dropping out after a single viewing. Ideally, you should link the whole thing to your website or e-commerce for active link building.

• Keyword plan for visibility
• Editorial plan for consistency
• Crosslinks for reach

Create shorts & reels

For short formats such as reels or shorts, the combination of the right tools is crucial. ChatGPT for scripts, Midjourney for images, Freepik for design, HeyGen for avatars or Google Veo for videos – the landscape is constantly changing. Every month there are new models, updates, new players.

It is worth regularly testing which tools currently deliver the best results. Those who remain active here have a clear competitive advantage.

The best tools for reels and videos?

Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities… but what are the best tools for reels and videos?

Our current recommendations:

1. Google Veo 3
2. OpenAI Sora
3. Runway @ Freepik

Remember: Keyword and editorial plan

With good planning – i.e. keyword and editorial plans – scripts and visual processes can be perfectly prepared. Who speaks what? Which scenes will be shown? Which additional elements, such as titles or superimposed texts, increase attention? You can define all of this today before the actual production.

The end result is a video that is not simply “AI content”, but is tailored to your brand. Our own test videos have already generated tens of thousands of views on YouTube in the beta model – not because AI is magical, but because we put 80% of the work into planning before we fired up the tools.

• Combining the right tools
• Plan visual processes in advance
• Quality comes from preparation

Example: Short explainer video with 20k views

Example: Explain infographics

Example: Info-Tainment “Before and after effect”

Explainer videos and long formats

Many people think that AI is only suitable for short clips. The opposite is true. Long formats such as explanatory videos can also be produced entirely with AI. For example, we created a video that explains the function of a slimming syringe – complex, but implemented with AI in such a way that the information is understandable and visually attractive. Another example is a video that explains how to navigate a website. In the past, tutorials like this would have been a major project that took several days to produce. Today, you can implement them in a fraction of the time – and improve them at any time or create variants for other target groups.

• AI is also suitable for long videos
• Less production effort
• High content density possible

Example 1: Infographic (from above) also available as a long version for more information.

Example 2: Video for website, explanation of the main menu.

Video planning for 1 year

In the past, you would probably have needed a whole month of production for a year’s worth of videos. Studio, videographers, editors, protagonists – everything had to be coordinated. Today, with AI, you can implement a complete annual plan in much less time. Especially if you already have experience, it’s extremely fast. After more than ten years of brand development and content production at the agency, we know which processes are important – and that’s exactly what AI accelerates. Experience multiplies with technology. The end result is an output that would have previously consumed many times more resources.

• Month production vs. days with AI
• Experience + AI = speed
• Scalable annual plan possible

Content nach Keyword Plan (YouTube SEO)

Own video avatars: That’s me!

AI avatars are an exciting experiment. Yes, that’s me – in digital form. We have launched a test project to show how detailed you can create videos in the field of real estate investment or marketing with your own avatar. The result is amazingly close to reality. Voice, gestures, expression – everything looks authentic. You can see it here in Vibe Coding and further down, here in the post!

Of course, this saves time because I don’t have to invest an hour of production every time. An avatar can be created once and then used as often as you like.

Of course, this technology also has its limits. Video editing remains manual work, AI doesn’t do that yet. But if you have little time or want to create additional content, avatars are a great option.

And very important: recycle content

It gets particularly exciting when you recycle existing content: a blog post or SEO article can be cast in video form without you having to step in front of the camera yourself. This opens new doors for anyone who has previously worked more text-based and now wants to conquer video as a channel.

• Avatar saves production time
• Can be used multiple times
• Ideal for content recycling

Here is an example of mine:

AI videos as a game changer? Yes. Yes. And yes!

AI videos are more than just a short-term trend. They are changing how we think and implement content. Shorts and reels for quick attention, explainer videos for more in-depth content, avatars for efficiency and brand building – anything is possible. The key is not in the tool itself, but in the way you use it. Good planning, clear goals, well thought-out editorial and keyword strategies make all the difference. Then AI won’t become a toy, but a real game changer for your marketing.

• Short formats for reach
• Explanatory videos for depth
• Avatars for efficiency

Insight! Vibe coding with AI

Vibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing calculators. Today I’ll show you what vibe coding means, what problems it solves and how I’ve implemented over 100 of my own tools in the last few months – from real estate apps to fashion brand quizzes. Let’s go!

• Vibe coding with AI

Short clips with a strong effect

KI Update mit Stephan Czaja (Co-Owner)

Sora creates videos up to 20 seconds long in 1080p. That sounds short, but it’s enough for ads, product presentations or social media posts. These formats are particularly effective on platforms such as TikTok, Instagram or YouTube Shorts. This allows campaigns to be launched more quickly, trends to be picked up on and target groups to be reached precisely.

• Clips up to 20 seconds
• Optimal for TikTok, Reels & Shorts
• Perfect for product ads

Branding and storytelling with Sora

Anyone who values brand building will benefit from Sora’s ability to create scenes with realistic composition, lighting moods and movement. This makes it possible to produce image films, short story formats or branding campaigns that create closeness to the brand and look professional – even without a large camera team.

• Realistic scenes for image films
• Visually strengthen brand messages
• Storytelling without filming costs

Picture-to-video for creative effects

A powerful feature of Sora is the conversion of images into videos. Logos, product photos or key visuals can be animated and set in motion. This is an efficient method of repurposing existing material, especially for campaigns with many assets.

• Turn images into animated clips
• Get more from existing assets
• Creative animations for campaigns

Demos here:

Use in performance marketing

Performance marketing is all about speed and testing. Sora can be used to generate different ad variants that can be used for A/B testing. This allows marketers to react more quickly to data and translate creative ideas directly into measurable campaigns.

• Produce ads faster
• A/B tests with variants
• Faster optimization of campaigns

Integration into marketing workflows

OpenAI offers Sora as an API. In conjunction with ChatGPT or DALL-E, workflows are created that seamlessly combine text, image and video. This makes the entire content production process – from the script to the storyboard to the finished clip – digitalized and scalable.

• API-first for automation
• Can be combined with ChatGPT & DALL-E
• Scalable processes for agencies

Strategy remains indispensable

As powerful as the technology is, nothing works without planning, even with Sora. A clear editorial plan, target group analysis and keyword strategy remain the basis of every successful campaign. Only when technology and strategy work together does AI unfold its full effect.

• Strategy + AI = success
• Keyword plan for reach
• Editorial plan for consistency

AI videos as a marketing standard

Sora shows how content production is changing: short, realistic clips for social media, creative animations from images and branding campaigns in cinema quality. Those who integrate these possibilities today will benefit from lower costs, greater reach and a clear competitive advantage tomorrow.

• Cost savings for productions
• New formats for social media
• A head start for early adopters

Sora can already do that:

Outlook: What’s coming with Sora 2?

The next stage of development is on the horizon: longer videos, better audio quality and more realistic avatars. For marketers, this means gaining experience early, optimizing workflows and being ready for the next generation of AI videos.

• Longer clips in the future
• Better voices and sound
• Starting early gives you a head start

Sora vs Google Veo 3

Finally, a direct comparison: Sora from OpenAI vs Google Veo 3.

What is ChatGPT?

ChatGPT is an AI-supported voice assistant developed by OpenAI. It is based on a so-called language model that has been trained on huge amounts of data. It understands questions and instructions in natural language – and can give precise, creative or even surprisingly human answers. The latest version is based on the GPT-4 model and can not only write, but also calculate, analyze, program – and even understand or create images. ChatGPT is so popular, even Google now has AI in its search results.

The chatbot that really understands

Unlike traditional search engines, ChatGPT does not simply reply with links, but formulates directly understandable texts. You can speak to the system in natural language – almost as if you were chatting to a person. ChatGPT is constantly learning and adapting to your style and intent. According to the New York Times, millions of people around the world now use ChatGPT every day.

• AI-supported assistant from OpenAI
• Based on GPT-4 (latest version)
• Understands natural language & context
• Answer directly, not just with links

What can you do with ChatGPT?

The possibilities are enormous. Many people first think of text generation – blog articles, emails, social media posts or translations. But ChatGPT can do much more: you can write small programs, generate Excel formulas, analyze or structure content. According to MIT Technology Review, many people now use ChatGPT specifically to increase productivity.

Texts, software, images – and more

With the latest tools, you can also have images created – e.g. with DALL-E, directly from ChatGPT. I’ll show you how this works in another video. Writing code, editing data or planning projects is also possible with ChatGPT. It’s not just a tool for creatives, but also for developers, entrepreneurs or teachers. TechCrunch recently reported on the integration of DALL-E directly into ChatGPT Pro.

• Generate & revise texts
• Have small software tools programmed
• Create images using AI (e.g. DALL-E)
• Code, tables, analyses & more

My videos: How to really use ChatGPT

I will gradually be adding short videos here in which I show you very specifically how you can use ChatGPT for your everyday life – whether professionally, creatively or technically. It’s not just about writing texts, but also about creating AI images, mini-apps and clever automation. Check back regularly!

These are just mini-examples, I build entire apps – get inspired!

Build real estate online marketing tools with ChatGPT

Since we also frequently work in real estate marketing, here is a practical example of how you can use ChatGPT in vibe coding.

Here is the XL version of the video for Immo Tools

Getting better and better: image generation with text

Spelling, grammar, it’s all right! What a moment that was.

What you can expect

I will provide you with tutorials, practical examples and small hacks to help you use ChatGPT properly. Whether you’re a beginner or an advanced user – there’s more to it than many people think.

• Short, practical video tutorials
• Step-by-step instructions
• Tips for creative & technical use

I recently posted another example in which you can see my weight loss calculators, which you can now find live on doktorfy.

• Content production with AI codes & video

Conclusion: ChatGPT is your digital tool

ChatGPT is not a toy – it’s a real tool that allows you to work more efficiently, creatively and digitally. Whether text, code or image: you decide what is possible. My videos will give you the know-how you need to get the best out of AI.

OpenAI, Sam Altman & Co. – more on the topic

Learn more about the OpenAI bubble here:

• OpenAI
• ChatGPT
• Sam Altman

Also interesting, as it is also by visionary Sam Altman:

• Worldcoin
• Orb (iris scanner)