Most popular social networks by users

Here are the latest numbers and statistics, on current user numbers!

Why is it so important to know the most popular social networks? In social media marketing, it’s all about target groups. The more precisely a target group is provided with “information”, the higher the success.

Success models: Facebook and Youtube

But a lot has changed since the beginning! Facebook, but also YouTube, now reach over 2 billion users alone, registered users. The social networks are not only opened once a day, but several times, after getting up, on the way to work or to university, we are constantly connected with the whole world, through social apps.

New social apps: TikTok, Twitch & Co.

But there are also new social networks coming up, like TikTok, which is also sure to have over a billion users soon. Then there are the different markets when it comes to global social media management, especially in Asia, where you’ll find social media apps you may not have heard of.

International differences

Most social media apps in Asia, especially China, are much more advanced in their possibilities. Social media apps are used, for example, to order food or transfer money. Here, social media apps are more than “just” communication tools for friends and tools for simple, quick, new information.

Ranking: The most popular social networks

Here you can see the most popular social networks.

1. Facebook – 2.7+ billion users
2. YouTube – 2.2+ billion users
3. WhatsApp – 2 billion users
4. Facebook (Messenger)
5. Weixin / WeChat
6. TikTok
7. QQ
8. Doyin
9. Sina Weibo
10. Snapchat
11. Kuaishou
12. Pinterest
13. Reddit
14. Twitter
15. Quora

Source: Statista.

Tip. You want to advertise yourself on social networks or expand the reach of your social media channels? With the right social media advice, you can increase your reach and brand awareness. Want to learn more? Read more here:

• Social media agency
• Youtube agency
• Facebook agency
• Instagram agency
• Tik Tok Agency

User figures 1997 – 2020: Timeline

How have user numbers changed since the first major social networks were created? The history of social networks began well over 20 years ago and there are currently 2.7+ billion users on Facebook alone.

User numbers over time: Video

In this Youtube video you can see very nicely how the user numbers have changed over time. But also which social networks have “not survived”.

Most Youtube Subscribers

Content creators make social networks great. In other words, people who post interesting content. A look at Youtube! Who has the most subscribers on Youtube?

Most streamed YouTube videos

Justin Bieber, Jennifer Lopez, Psy, Ed Sheeran, Baby Shark? Here you can see the most streamed videos on YouTube.

1. Development of on-line use in Germany 1997 to 2016
2. Media usage times
3. Interaction and activities
4. Platforms in Germany
5. Mobile activities
6. E-Commerce & Social Commerce
7. Heavy User / Light User
8. Digital sales volume
9. Purchases by department
10. Interaction after days
11. Use Mobile
12. Change of Media Usage in Social Networks

Development of on-line use in Germany 1997 to 2016

The study is only for people aged 14 and over. This means that many young users, whose rate is probably even higher.

Source © ARD-Onlinestudie 1997, ARD/ZDF-Onlinestudien 2000-2015

Based on the figures for 2009, the number of persons employed in Germany is as follows: 14 years in Germany (2009: n = 1 806, 2006: n = 1 820, 2003: n = 1 955, 2000: n = 3 514, 1997: n = 15 431). From 2010: German-speaking population aged 14 or over (2016: n = 1 508, 2015: n = 1 800, 2014: n = 1 814, 2013: n = 1 800, 2012: n = 1 800, 2011: n = 1 800, 2010: n = 1 804).

* Change of the basic population (increase in “Germans 14 years and older”: 1%).

Does growth continue? Yes!

• Today, 83.8% of those aged 14 years and older, 56.1 million
• 10 years ago, 59.5%, 38.6 million
• 20 years ago 6.5%, 4.1 million
• Jump 2015, 2016 with 3.4%

Social Media Grundlagen für Facebook, Youtube, Instagram & Co.

Here you can find all Social Media Marketing Tutorials.

Media usage worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is now online. This creates great new opportunities for companies in online marketing.

In doing so, the use worldwide is distributed differently. America and Europe are far ahead in digital networking.

Media usage times

January 2017

Source © We Are Social / Hoot Suite / global web index

You used to say, “You look too much TV!” Today we see 4x as often on screens. Overall, we spend 9.5 hours before terminals. In the morning at breakfast, in the subway, then at work, later with friends and also asleep. Now also smartwatches, permanent presence of small monitors on their own body.

• Almost 5 hours we spend on average on the PC
• More than an hour on the smartphone
• We chat about an hour a day
• In addition there are 2.5 hours before the TV
• Use by age group: Social Media Report 2016 / Nielsen

In addition, a study by Nielsen, which in 2016 considers the weekly total use time of the media. Users were divided into 3 groups.

1. 18-34 years (Millennials)
2. 35-49 years (Generation X)
3. Over 50 years (Baby Boomers)

The result was already amazing, also for us as an agency. Compared to the New York Times, Sean Casey, President of Nielsen Social, said he was surprised by the results: “Social media and Millennials have been synonymous as synonymous. But he also notes that the smartphone has become self-evident for his age group, Generation X. ”

• 35-49 years: 31 hours 40 minutes, of which 7 hours in Social Networks
• 18-34 years: 26 hours 49 minutes, of which 6.5 hours in social media
• 50 years: 20 hours 22 minutes, of which 4 hours in social media
• An average of 25 hours (7 minutes) every week and 5.5 hours on social networks

Interaction and activities of users

January 2017

Source © We Are Social / Hoot Suite / global web index

Mobile is almost as often interacted as on the classic PC / notebook.

Platforms / DE

January 2017

Source © We Are Social / Hoot Suite / global web index

Social Networks and Messenger in Germany
* Messenger, Chat app, Voip

• Youtube: 69%
• Facebook: 61%
• Whatsapp *: 55%
• Facebook Messenger *: 39%
• Instagram: 21%
• Google+: 20%
• Twitter: 19%
• Skype *: 19%
• Pinterest: 16%
• LinkedIn: 10%
• Snapchat *: 10%
• Tumblr: 8%
• Mobile activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Activities Mobile in Germany

• Videos: 73%
• Messenger, Communication: 56%
• Card Services: 44%
• Gaming: 34%
• Bank transactions: 27%
• E-Commerce

January 2017

Source © We Are Social / Hoot Suite / global web index

Relevant figures in e-commerce

• 81% visited shops online
• 77% look for products to buy them
• 72% bought digital
• 64% of them on the desktop, 26% also mobile
• Heavy User / Light User

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Digital sales volume

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

How are the expenditures distributed between the different beneficiary groups?

• Over 50% of online users have spent more than $ 500 on digital purchases.
• 20% even more than $ 1,000
• Light users are buyers as heavy users (retargeting)

Purchases by department

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

The most frequent purchases are made by users for the following products.

Heavy User: 3 hours daily on social networks

• Clothing, Accessories: 58%
• Books: 38%
• Movies, Cinema: 31%
• Furnishings, Accessories: 28%
• Flight tickets: 28%
• Health, beauty: 28%
• Apps: 28%
• Games, Toys: 27%
• Travel (without flights): 25%
• Music: 23%
• Light User: Circa an hour daily in Social Networks
• Clothing, Accessories: 48%
• Books: 39%
• Flight tickets: 33%
• Travel (without flights): 30%
• Furnishings, Accessories: 23%
• Movies, Cinema: 21%
• Health, beauty: 20%
• Toys, games: 20%
• Apps: 18%
• Music: 17%
• Interaction after days

USA 2016

Quelle © Nielsen Scarborough USA+ 2016, Release 1

Nutzung Mobile

USA 2016

User (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of usage

USA 2016

Source: global web index

Social Media Agency Recommendations: Help for your channel

We see these points as relevant to your social media marketing:

• Network expansion> reach target groups<
  Target groups are on different social networks. The more we spread our content, the more holistic we reach all target groups. Postings Frequency> Binding
• Snack Content> Photo / Videoproduction<
  For this we produce small videos at the Onlineshop! We then use it for the advertisements + Insta / Youtube.
• Communication Management> Questions & Answers<
  For the communication (eg news on FB) should ideally have a competent specialist in the office. Quickly and effectively connect employees and customers. Customer Satisfaction, Quality, Stores, Recommendation.
• Retargeting> Advertising<
  The retargeting code we install asap in the shop, then we collect user information directly. Then start the first ads. Through Adspend, we reach significantly more people than by simple, organic construction. Therefore, we recommend the monthly investment in ads for the extra-produced content. Retargeting> Advertising> Sales promotion> Reinvestment
• Link Building> Trend Blog<
  The user connection is larger. The content can also be post on Facebook and bring new users to the shop. Range and upsells. For this purpose, the content can be further exploited, for example a well-made video tutorial in text form.

Brand Ambassador, Influencer, Social Media Marketing

Social networks make our everyday communication with friends, family and colleagues so fast. Smart social media campaigns sell your new products or services much more efficiently. efficient communication in communities Virality is the deciding factor when it comes to unique media campaigns for new projects. Steadily increase your net sales. Digital marketing is now one of the well-known standard marketing tools of modern companies you and we know, for you it is important to know your target group, your prospects and your potential sales markets as precisely as possible, then to observe them through smart tools on your media, to define them even more differentiated and to improve them permanently. With smart strongly linked advertising strategies between Youtube, Twitter and Facebook has become standard for many digital advertising agencies, social media has an increasingly larger percentage of the advertising budget. The agency for Instagram for regional, national and international media projects.

In marketing, we at Social Media One have experts for your campaigns and promotions. Social media platforms offer your social media campaign enormous potential for your unique social media presence, national social media campaigns and viral events. When it comes to well-planned and designed social media campaigns, we are your agency even for complex projects. We have managed advertising campaigns in Munich, Hamburg and Düsseldorf in cooperation with our clients. For all companies, innovative social media marketing is therefore an unavoidable tool to plan clever, targeted digital marketing. We have supported many medium-sized companies in Berlin with consulting and managed many campaigns, for example in the lifestyle industry, reliably with the latest methods and attention to detail. Consumers change their habits, so the media use shifts not only since the last few years increasingly to the Internet and social media.

Multipliers from Bochum discover you on Instagram with our Social Media Management

Low investment leakage, with know-how from social media experts. Many marketing departments in companies do not see Instagram as an efficient or wide-reaching sales channel for their products. Through the takeover of Instagram by Facebook, you as the person responsible for marketing now have exactly the same possibilities to set your ads on Instagram as we do as an agency, and we can promote your target groups very precisely with adverts in the Instagram stream. With Social Media One, you always have social media consulting experts for your upcoming campaign or even your very first campaign. User interaction is what matters in social media. A precisely defined audience pushes the interaction rate factor like comments in a sustainable way. With features like Graph Search, you have great tools to increase the efficiency of the channel, not only to help you analyze followers precisely, so we create precise advertising concepts for you. Our social media marketing managers always reliably serve all customers with great commitment, because you see, every new advertising campaign is unique.

DIY! Facebook Marketing Online Course Recommendation

There are many tutorials and good social media marketing articles on the blog. However, if you want to know insiders, you have to dig deeper into the bag of tricks. Even for small businesses, this Facebook marketing course from our partner agency AdBaker is worth a look. In the article ‘Facebook Marketing’ I explain the online workshop of our choice in ten steps:

This is Bochum: The numbers for you as a social media marketer

364,742 people live and work in Bochum at the moment, with their families, partners or alone. In 2010 there were 374,737, Bochum is a permanently changing city. A demographic trend of many years, the population of Bochum is decreasing by -9.995 inhabitants, that means -3% in the last five years. And calculated down to Bochum’s total area, even as a municipal company you directly have 2504 people / square kilometre in your vicinity. Each of the 364,742 Bochum residents could be a potential prospect for your next brand with well-designed social media management.

Exact digital advertising of Bochum’s small and medium-sized companies and self-employed persons

Research results from online studies reveal, purely statistically Bochum companies and businesses spend almost 30 billion euros annually on online advertising, would you have thought of such high adspends? New projects and also work are always present for everyone in social media in times of global communication. Our everyday life is changing. Why not? More than communication with friends, 8,173 in Bochum tend to use social networks for professional things. Highest values create the users of social media everyday between afternoon 16 – 20 o’clock with 76,596 people. In comparison, only 10,942 are online between 5-8pm. 47,891 Bochumers are usually online in social networks between 6 a.m. and midnight, on tablet PCs or smartphones.

All Bochum users are then also very active. In the Bochum area alone, 245,567x the “Like” button is pressed daily. About 545,705 personal messages are sent. 35,026 want to find new acquaintances and friends. 4,670 want to find new multipliers for companies.

Main usage times for Bochum

Backstage – Most people want to stay in touch with friends

Page views from Bochum

Focus, concept and strategic planning: Social media marketing for Heilbronn makes you digitally successful with concepts from our experts

Social media contributes an increasingly clear share. As you can see, it is important for you to know your buyers, your prospects and your potential sales channels precisely, then to track them on your media using smart tools, to define them for yourself and to constantly improve them. Your Facebook agency for national and international media projects. Increase your sales in digital commerce right now. We are the media agency for all companies for your campaigns in social networks. Your modern digital presence In Hamburg, Frankfurt and Berlin we have designed advertising campaigns together with many clients. Our agency focus on strong, viral marketing campaigns. For all companies, social media marketing is therefore an indispensable tool for effective digital marketing. Facebook, Vimeo and Instagram: We manage your social media channels with modern marketing strategies for more organic growth. When it comes to marketing, we at Social Media One have expertise across all social networks. Learn more about our social media marketing agency.

Want to increase your reach? With Instagram, the young network

Due to the very individual users, predominantly young people, you can operate in sales with little scattering loss among users of the social network of marketing measures. Through the takeover of Instagram by Facebook, you have the same advertising options in the Ad Manager and we as an agency can locate interested parties extremely precisely with advertisements. Many marketing departments do not yet understand the potential of the social network Instagram. The sharper the target audience the higher your interaction of your social media channel. With our social media management, you will always have social media experts for your next or first campaign on Instagram and Facebook. As you understand, each campaign is individual, we advise all clients with enthusiasm for the subject and proactive suggestions for optimizing your social media channels.

Your Social Media Marketing Report Heilbronn: Today we reveal all key figures!

Currently, 122,567 residents live and work at home in Heilbronn’s city centre and its outlying districts. Back in 2010 there were still 122,879 in Heilbronn. This is not a new phenomenon, the population of Heilbronn is only shrinking by 0% or -312 people in the last five years. Calculated on the total area of Heilbronn, you have even as a local company directly about 1,227 inhabitants / square kilometer in their own neighborhood. This shows that Heilbronn with its digital possibilities is good for media managers to inspire people online for their own new product. The various data sets from the major online studies show. Purely statistically Heilbronn companies, public limited companies and enterprises spend 6 billion euros annually on digital advertising, we would not have reckoned with that today? 2,746 Heilbronn residents use social networks for professional purposes. Why not? Work, new projects, etc. are permanently present in social media for everyone, not only for managers with responsibility in the company. Is the advertising investment worth it?

The largest post reach on Facebook is from 4-8 p.m. daily

25,739 people are online in the phase from 4 to 8 p.m. 16,093 Heilbronn residents are usually online between 6 a.m. and midnight. Other times are less worthwhile for companies according to analysis. Comparatively, then here at once from 5-8 o’clock are barely 3,677 online, clearly fewer people. And yes, users incredibly active. Only with the commenting of photos deal daily purely statistically 87,104 people in Heilbronn. Whole 6,418 selfies of friends of registered people in timelines and the posted by friends.

30,602 users want to maintain contact with friends. 16,086 want to talk to other people on social media. 2,746 use social networks for jobs and careers. And again 1,569 want to find other clients for projects.

Advertising times in Heilbronn

Behind the screen! Most want to stay in touch with friends

Clicks per month

Absolute focus, concept and strategic planning: social media marketing for Mannheim marketing managers

Online advertising is now among the usual standard marketing tools for media managers very targeted targeting of user groups Increase your company’s profits right now. In Berlin, Hanover, Frankfurt but also Stuttgart we have implemented social media campaigns with various clients. Our social media marketing team will design your social media brand presence, multinational marketing campaigns and high-reach events. We are the media agency for companies with a desire for success in social media such as Youtube. We rely on strong, viral media!

We work with experts and experience for all relevant decisions for online marketing.. It is important for you to know your market, your prospects and your potential customers as precisely as possible, to track them, to determine even more differentiated and to constantly improve. That’s why validated social media marketing is an indispensable tool for companies to do smart, targeted online marketing. without a lot of wastage. Social Media One: your agency for Instagram for national, regional and international advertising campaigns. has become normal for various digitally advertising companies, social media marketing has an increasingly large share at. Instagram, Whatsapp or Youtube, we organize your fan pages with always innovative multimedia concepts. Win new buyers together with us through creative ideas planned marketing strategies. With us you have professionals for social media campaigns your team can be sure to reach the best people with your advertising. The media usage of Germans shows that 60+ million Germans are active online, according to ARD / ZDF Onlinestudie 2015. Build yourself and your brand right now brand fans long-term, use smart technologies like retargeting pixels to promote them again. The internet, with all its extremely fast communication processes, its speed of dissemination, has been successfully entering the strategy mix of project managers for many years. We have supported many companies in Berlin and throughout Germany with consulting services for their digital transformation and have managed numerous campaigns in the insurance industry. In the largest social network Facebook alone, slightly more than one in three Germans is registered with their own profile. Millions of potential customers also in Berlin you can advertise extremely accurately for you with ads for new ideas.

Less wastage due to optimal advertising measures

Many marketing representatives in companies still do not see the potential, especially in young target groups, which is in the social network Instagram. Through the corporate takeover of Instagram by Facebook, your social media managers now have the same possibilities to place ads as in the Admanager, can locate customers in Berlin extremely accurately with ad ads. Through Instagram’s own user group, you can always operate with little wastage of advertising measures. The interaction of users in Berlin matters, a precisely specified target group raises the factor of interaction such as Likes sustainably for your company. With our social media managers you have the social media consultants for your planned or first ad campaign on Facebook, Instagram and Youtube. As you understand, each project is an individual challenge, we serve and advise all our clients with enthusiasm and enough time and own commitment. To get to know your brand fans and more extensively, great tools like Facebook’s Graph Search are available to your team.

Mannheim’s Social Media Marketing Report – How Mannheimers use social media

In Mannheim Mitte and the surrounding area live as a single or family household currently 305,780 inhabitants. If you continue to add the entire surrounding area, you quickly get a large number of Internet users for your business! Back in 2010, 313,174 still lived in Mannheim, so Mannheim is a permanently changing city. Absolutely not a new phenomenon, the total population of Mannheim is shrinking over so -7,394 inhabitants or also -2% in just 5 years. Calculated down to the total area of Mannheim, you have even as an urban brand directly about 2,109 inhabitants per km ² in their own neighborhood.

Masterplan! Social media management for Mannheim entrepreneurs

A simple, quick look at studies shows. Statistically, Mannheim family businesses and companies spend 20 billion euros a year on online advertising, would you have thought? New projects and also work are always present in social media for all internet users, not only for managers. 6,852 Mannheimers open social media absolutely of course for for professional reasons. Perhaps you ask yourself as a marketing manager now, when is the advertising investment worthwhile? Absolute peak users of social media make every day between 16 to 20 o’clock with 64,214 people. 40,149 Mannheim residents are now online in social networks and communities between 6-24 o’clock at night, on a notebook or smartphone. Other time periods, on the other hand, are only worthwhile for Facebook Ads to a limited extent. Accordingly, at prime time between 5-8 a.m., there are barely 9,173 people online in Mannheim, undeniably fewer people! Statistically, 217,307 people are engaged in rating friends’ photos every day. 16.012 selfies posted by friends. 29,364 want to make new friends. Business contacts and job opportunities but also new strategies are sought by 6,852 of Mannheim’s Internet users. Looking for more buyers also from other metropolitan areas are looking every day 6,852 of Mannheim users.

Activities of the Mannheim

Page views

Times of use for Mannheim