E-Mail Funnel: Automatisierung mit Sales Funnel

Opt-In in Email Marketing

Let’Let’s take a closer look at the opt-in and its function.

Collect leads: Grow email list

Leads – Prospective customers who have signed up to an email list are called”leads”. Another term you hear a lot about in marketing and even more specifically in online marketing.

• E-mail address (minimum)
• Name (optimal)

The more data you ask for in the entry form, the smaller the entry rate will be. Therefore, in the first step usually only e-mail address and perhaps the name are called.

For this purpose, for example, one uses pop-ups with small gifts (after opt-in):

Email Funnel: Automation

Email funnel – After registration, people are sent automated emails. These pursue only one goal, according to the AIDA model, a user should go from being an interested party to a buyer.

After the purchase is before the purchase! Up- and cross-sell

Using the information from sale #1, could you make further deductions, what else might interest the user?

Cross-selling is the sale of related or complementary products or services, based on the products the customer has already purchased (or in which he or she is interested). Up-selling is the additional offering of higher-value products or higher-value services.

Create email funnel: Here’s how

Read more here:

• Email / Sales Funnel

Generate purchases: Automated email flow

Email funnels can be tailored to different segments. Let’s look at 3 overarching target groups for this:

• Email funnel for prospects
• Email funnel for new customers
• Email funnel for reactivation

For example:

Email funnel for prospects

The typical visitor who is led from interest to offer. A simple, effective process looks like this:

1. Encourage interested parties to register (opt-in)
2. Automated welcome email
3. Optional: First segmentation through small survey
4. First trigger emails with bait offers (vouchers) directly after greeting

Email funnel for new customers

Not only new visitors are suitable leads for your email funnel. You can also include your online store customers in an email funnel and turn them into regular customers who will order from you a second, third and fourth time.

Example funnel for new customers:

1. Thank you email with discount code for #2 purchase
2. Order email with shipping status
3. Multi-level campaign emails
   1. Cross-selling offers
   2. Up-selling offers
4. Seasonal and themed mailings for occasions
   1. Summer season or soccer world cup
   2. Days like Christmas or Valentine’s Day
5. Post-purchase evaluation and satisfaction survey

Reactivation email funnel

Every customer who doesn’t have to be won back saves effort, time and money. That’s why it’s also worth thinking about email funnels that bring customers back. For example, when they haven’t chewed anything for a while.

Example Funnel to win back customers:

1. Reactivation email with special offers
2. Reminder email
   1. If discount code not used
   2. When purchase in shopping cart canceled
3. Survey to improve the service: What would you like to see?

Learn even more about email marketing here!

Email Funnel: What is it?

A sales funnel, or more precisely an email marketing funnel, increases the sales of companies to a whole new level. Quickly explained: Email funnels are optimized sales funnels into which leads (qualified traffic e.g. via social ads or Google Ads ) are introduced. Sometimes sales even exceed our customers’ expectations.

• Email Funnel

Become a Performance Marketing Manager at One

From the newsletter funnel to the KPIs – performance marketing includes a mix of online marketing tools. We present you here all areas and advantages, step by step. You will get to know: Social Media, Email Marketing, Affiliates, Display and Native Advertising, but also Content Marketing, Search Engine Ads and lastly Search Engine Optimization. Everything starts with the right strategy and a good performance marketing agency that understands your craft.

• Performance marketing

Already seen and done everything? Perfect! Send us your application.

• Email: office@socialmediaone.de
• Subject: Application Performance Marketing
• Appendix: Application and curriculum vitae

You can expect an international and dynamic working atmosphere. And yes… We celebrate successes together at events. We always have an open ear for your ideas! You can permanently contribute your other skills and take on a leading role in the future.

Your profile in Performance Marketing

• Professional experience in the field (agency side or client side)
• You like to be on Instagram, YouTube, TikTok & Co.
• You know current trends and topics
• You work conscientiously
• Willing to learn, responsible, reflective

Your salary, vacation & Co.

We evaluate your qualities individually! In Performance Marketing Management, we offer you a fair to very good salary and additional opportunities for bonuses, depending on the skills you bring to the table.

• Salary: By arrangement
• Salary: By arrangement

Collaboration with our partners, customers and our team members: Welcome to One! We look forward to receiving your application.

All jobs: Agency overview

Business Development for new clients of our agency, Performance Marketing for existing clients, Social Marketing, Social Ads, Google Ads, Content Marketing, we are always looking for talent. Here you can find all jobs in an overview:

• Jobs

Customers: A selection

Klick-Tipp Experience

For doctors, car dealerships, travel companies, cruises, or even dog food: email marketing is powerful. But to create effective newsletter campaigns, you need the right tool.

We have tried a lot after the many years. Depending on how your company, project or client is set up, there are different solutions. In general, the most recommended for setting up good email campaigns is Klick Tipp. Many online marketing agencies swear by this tool.

So here’s our little look at Klick-Tipp.

Advantages of Klick-Tipp as a program

First, let’s summarize the benefits in a nutshell.

1. Target group segmentation – No list chaos
2. Follow-up emails – Once created, always there (Funnel)
3. End devices – Responsive e-mails and standard newsletters
4. Learns with through email-based tags, so-called SmartTags
5. Good A/B Split Testing
6. Cloud-based – All contacts in one place
7. Email Analytics – Measurable Campaign Success

Plus a few extras that I can’t mention all here, but are fun! For example:

• Autoresponder function
• Facebook list building
• PerformBuilder – Build and Test Login Forms

Disadvantages of Klick-Tipp

Especially in the beginning the user interface is sometimes confusing and you have to search a bit longer.

• User interface sometimes confusing

Why email marketing?

Read the benefits in the article here or …. Pictures are worth a thousand words. Win customers with serious email marketing:

https://www.youtube.com/watch?v=Lpr4spfzS5A

Test access, costs and cancellation

1. Costs and tariffs for access
2. Try Klick-Tipp for free
3. Click-Tip cancellation

Costs and tariffs for access

The most important for all startups and younger companies: How much does Klick-Tipp cost? There are different pricing models depending on whether you pay monthly, annually, if you’re a small business or a larger one and need capacity and extras accordingly. Here are the basic rates:

• KlickTipp Standard (entry level): ~ 27 Euro up to 10.000 contacts

After that it changes between Standard, Premium (+20 Euro), Deluxe (+40 Euro) and Enterprise (+122 Euro).

Try Klick-Tipp for free? Is that possible?

Unfortunately you cannot test the program for free.

How can I cancel Klick-Tipp?

If you want to cancel Klick-Tipp to switch to another email marketing provider, go through these steps:

1. Contact Klick-Tipp Support (Cancellation)
2. Export data from the newsletter system (otherwise your data will be lost)

What is a funnel or sales funnel?

When you collect email adresses, you have direct access to targeted, quality contacts. Klick-Tipp helps you as a (German [privacy]) email marketing provider to build lists, segment target groups and automate your email marketing (funnel).

You always start in the so-called cockpit. In the cockpit, you can make the various settings and create links. Here you have a complete overview of your prepared, running and past campaigns.

Segmentation of target groups

In fact, Klick-Tipp was one of the very first email systems in the world where you could manage your subscribers using tags (so-called labels) rather than simple lists. Meanwhile, the software learns itself, through so-called SmartTags. So it learns through email-based tags and gives you suggestions for improvement.

Automate: Follow-up emails

Tagging allows you to write to your contacts in an extremely targeted manner. The newsletter software is therefore specifically tailored to the needs of online marketers. If you want to have a strong, much-used newsletter or email marketing, the Klick-Tipp automations are perfect.

What does automation mean?

What does automation mean for SMEs? Time, geographical and financial freedom thanks to email marketing (better than selling offline).

More information about the software:

• Click-Tip

You can find more strong recommendations here: Social Media Software.

Is free software better?

Quality has its price, even if it is quite low at only 27 euros. Compared to what you can get with good email marketing from 1,000 contacts.

Free software has the disadvantage that it is always limited in the functions. So anyone who really wants to do sustainable email marketing and thus drive their own sales up, should rely on professional software.

Through numerous best practice examples, it shows that just the paid providers, deliver the most performance. Also from my own experience, the limitation starts e.g. with the amount of email adresses and continues with the functionality around Call-To-Action and analysis as well as monitoring.

Klick-Tipp Tutorials: Instructions and explanations

You want to start with Klick-Tipp? Here are a few of the most important, frequently asked questions with video explanation:

1. Create a newsletter?
2. Create your first campaign?
3. Create and insert registration form?
4. Email seen by recipient?
5. Attach file and link?
6. Attach pictures and videos?
7. Set up double opt-in?
8. Change email address for users?

Create a newsletter? The basics

https://www.youtube.com/watch?v=eUqAd0ppv1o

Create your first campaign?

Create and insert registration form?

So you can create registration form and add it to your website.

https://www.youtube.com/watch?v=uIqD4Gvv3HY

Email seen by recipient?

Where can I see if the recipient has opened the email?

https://www.youtube.com/watch?v=HkVpwg2PXVE

Attach file and link?

So you can attach and link a file to your emails.

https://www.youtube.com/watch?v=XI-mbGwAByw

Send pictures and videos?

So you can email pictures and videos in your newsletter.

https://www.youtube.com/watch?v=Wnjc1biGa0s

Set up double opt-in?

Here’s how you can set up double opt-in processes in Klick-Tipp.

https://www.youtube.com/watch?v=ZcsuQ4f4nbM

Change email address for users?

Here you will learn how your adressees can change their email address.

https://www.youtube.com/watch?v=F6k74WXYtpE

Learn more! What is…

What is email marketing and what is performance marketing? Learn more here.

Email marketing explained

Easy segmentation and personalization, scalable success, promotion of a new product, discount for customers, information about the company. There is hardly a tool that has had so much success in online marketing over a long time.

• Email marketing explained

Performance marketing explained

Performance marketing includes a mix of online marketing tools. We present you here all areas and advantages, step by step. You will get to know the different instruments: Social Media, Email Marketing, Affiliates, Display and Native Advertising, but also Content Marketing, Search Engine Ads and last but not least Search Engine Optimization. It all starts with the right strategy and a good performance marketing agency that knows its craft.

• Performance marketing explained

It’s because of WordPress’ new Gutenberg editor.

WPBakery Page Builder for WP 5.0 – how to do it

We had exactly this case today, the home page should get a new element, bang. Downtime. What to do? Google doesn’t know the answer. This is what your screen looks like after the 5.0 update:

Also in the Envato Store the WPBakery Page Builder is only shown up to version 4.9.x.

Nevertheless, there is a solution that has already been considered by the creators of the Builder. Something tricky, because in the first moment you often do not see the forest for the trees. Therefore, here, directly my Quick Fix, if you have the same error with the WordPress Core Update.

Solution: Reactivate WPBakery Page Builder

1. Update a WPBakery Page Builder
2. Go to the “Settings” of the Page Builder
3. Disable Gutenberg Editor

Already you are back in design!

Update a WPBakery Page Builder

Go to the “Settings” of the Page Builder

Disable Gutenberg Editor

Landing pages, conversion and newsletter marketing – Tip!

If you’re using Composer for landing pages in particular, then Klick-Tipp is the recommendation.

Klick-Tipp – Email Marketing: Most popular software

Email marketing makes sales! When it comes to the topic of email marketing, and then most look for the best software mainly around the fact that it is a free provider. But is free software for email marketing really recommended? Free software has the disadvantage of always being limited in features. So anyone who really wants to do sustainable email marketing and thus drive their own sales up, should rely on professional software. Through numerous best practice examples, it shows that just the paid providers, deliver the most performance. Also from my own experience, the limitation starts e.g. with the amount of email adresses and continues with the functionality around Call-To-Action and analysis as well as monitoring. My recommendation is Klick-Tipp.

• Klick-Tipp

What is a funnel or sales funnel?

When you collect email addresses, you have direct access to targeted, quality contacts. Klick-Tipp can help you as a German email marketing provider that offers marketing automation usually reserved for large companies. In fact, Klick-Tipp was one of the very first email systems in the world to allow you to manage your subscribers using tags (called labels) rather than simple lists.

Tagging allows you to write to your contacts in an extremely targeted manner. The newsletter software is therefore specifically tailored to the needs of online marketers. If you want to have a strong, much used newsletter or email marketing, the Klick-Tipp automations are perfect. In this video tutorial, you’ll learn how to better handle newsletter and email lists and generate sales. You don’t want your customers to receive boring newsletters anymore – with Klick-Tipp that’s over!

What is Funnel Cockpit?

In the cockpit, you can make the various settings and create links. Here you have the complete overview of your prepared, running and past campaigns.

Basic advantages of the software

Before you read all the advantages in detail under the link to the provider, here are the central and basic advantages of the newsletter software for your online marketing:

• Easy to use drag & drop composer to create responsive newsletters<
• Unlimited number of subscribers with statistics
• Unlimited number of newsletters with tracking (follow-up)
• …

Learn how to use click-tip automations now! Start with:

• Klick-Tipp

Video Tutorial: Create a Klick-Tipp Campaign

Subscriber system for WordPress: Recurring payments

Subscriber system and passive income. The WordPress solution to fully automate the sale of your memberships and subscriptions!

• DigiMember 3.0

DigiMember 3.0 – Subscriber System for WordPress

To have customers on subscription (daily, weekly, monthly or on individual order) is the big goal for many in online marketing. Because through subscribers number can be generated suitable income, everyone dreams of it. New customer acquisition? That was once. Here it is about existing customers. Good, free plugins are not available from vendors. Subscriber payments as a free WordPress plugin (subscription management software) is too complex, accordingly, you have to test and compare paid software. Of course, it is totally understandable that most of them first look for free subscription management software. Whether as software for desktop or software with a practical app extension, subscription management makes life in e-commerce immensely easier.

But since the profit from subscriber payments is so profitable, it’s worth investing in a good (reliable and secure) system: Luckily, the plugin doesn’t have to be expensive at all! Here is our recommendation for subscriber payments on WordPress.

Recurring payments in the subscription model

Recurring payments in the subscription model: This is how billing and management work. The payment methods are extremely diverse. For example, support your online store by paying with credit cards, digital payment or other global payment methods. These can be easily activated from the dashboard. Payment providers galore:

• Bancontact
• Giropay
• IDEAL
• SEPA Direct Debit
• IMMEDIATELY
• …

Features of DigiMember 3.0

• Sale of memberships and subscriptions
• Sequential activation of the contents
• Exams & Certificates for Members<
• Teaser function
• Auto Tagging with Klick-Tipp
• Addressing your members personally
• …

Now we’re ready to go!

• DigiMember 3.0

Minimize jump possibilities

Imagine a hiking trail. Our goal is to lure people to the restaurant at the end. The more signs we put up along the path, the more likely visitors will leave the path. So in the first step we reduce the number of links, switch off sidebars.

Modal Box

Lightboxes have been a big name for years. You can find them in photo galeries on many websites and social networks. If you click on a picture, it opens in a new box while the background of the website darkens.

setting options – easy to edit

You can use the same principle to guide visitors in the decisive step > Modal Box. For this you use modal boxes. Modal boxes contain content and action fields (‘buy now’, ‘inform’, ‘register’). The link is now scattered everywhere (in the main menu, in the footer, on the individual pages and blog posts). With every click of a visitor, only the essential part ‘Now for registration’ opens. The website below is darkened and thus fades into the background. Minimized jumping off possibilities, higher conversion.

Download and try it yourself

I searched for a while and then discovered ‘Easy Modal’. A simple tool that allows you to set up modals in a few minutes. In the Basic version, free of charge and with all the features that small businesses, self-employed or bloggers need. HTML integration, direct content editing in WP editor and multimedia. So even videos, social media plugins or forms are integrated quickly and easily.

The WordPress Plug In ‘Easy Modal’ from danieliser can be downloaded here:

Easy Modal Plugin – Download from wordpress.org
Easy Modal Website – Examples, Documentation & Pricing
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