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	<title>Newsletter &#8211; Social Media Agency</title>
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	<description>Social Media One ist Ihre Agentur für TikTok, Instagram, LinkedIn und Influencer Marketing. Content, Werbung und Strategie aus einer Hand.</description>
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		<title>Email marketing for companies: Newsletters, automation and funnels</title>
		<link>https://socialmediaagency.one/email-marketing-for-companies-newsletters-automation-and-funnels/</link>
		
		<dc:creator><![CDATA[Caren]]></dc:creator>
		<pubDate>Fri, 06 Feb 2026 14:04:41 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Click Rate]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Drip Campaign]]></category>
		<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[Email Automation]]></category>
		<category><![CDATA[Email Funnel]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Newsletter Marketing]]></category>
		<category><![CDATA[Open Rate]]></category>
		<category><![CDATA[Segmentierung]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://socialmediaone.de/email-marketing-for-companies-newsletters-automation-and-funnels/</guid>

					<description><![CDATA[Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent &#8211; i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>Email marketing is one of the most profitable channels in digital marketing:</strong> according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent &#8211; i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, no platform risk. Anyone who uses email marketing professionally is building a sales channel that works for the company 24 hours a day.</p>
<h2>Why email marketing is indispensable for companies</h2>
<p>Email is the only digital channel you have complete control over. Your list is yours &#8211; no social media algorithm can separate you from your target group. At the same time, email marketing allows for personalization and segmentation that is not possible on any other platform with such precision. You address people directly, at the right time, with the right content.</p>
<div class="smo-highlight">
<ul>
<li>Average open rate across all sectors: 21.3 % (Mailchimp 2025)</li>
<li>Click rate for segmented campaigns: up to 4.5 % (compared to 1.9 % for generic emails)</li>
<li>78% of marketers name email as the best channel for measuring ROI</li>
<li>Email marketing generates 3× more purchases than social media with the same budget</li>
<li>Automated emails (trigger-based) achieve 70.5 % higher open rates</li>
</ul>
</div>
<p>The basis for successful email marketing is a clear strategy: define goals, segment target groups, develop relevant content and use the right tools. If you implement this consistently, you have a sales channel that is continuously optimized and scales with the company.</p>
<p>For companies that want to structure their digital sales, it is advisable to take a look at the <a href="https://socialmediaagency.one/agency/" data-type="page" data-origin="de" data-origin-url="/?page_id=53" data-id="2795">agency&#8217;s services</a> &#8211; especially if email is to be embedded in a holistic marketing system.</p>
<h2>Building a newsletter: From the list to the community</h2>
<p>A newsletter is more than just a monthly newsletter. When implemented professionally, it becomes the central means of communication between the brand and the target group. The structure starts with the right lead generation: opt-in forms, lead magnets, content upgrades and landing pages that promise real added value.</p>
<p>The most important elements in the newsletter structure:</p>
<ul>
<li><strong>Double opt-in:</strong> mandatory from a legal perspective (GDPR), but also crucial for list quality &#8211; only genuine prospects get through</li>
<li><strong>Welcome sequence:</strong> The first three to five emails after registration determine open rates and engagement over the next few months</li>
<li><strong>Segmentation right from the start:</strong> Differentiate by source (where did the lead come from?), interest (what topic attracted them?) and behavior (did they buy, click, open?)</li>
<li><strong>Content calendar:</strong> Regularity beats frequency &#8211; better every other Tuesday than irregular and hectic</li>
<li><strong>Test subject lines:</strong> A/B tests on subject, sender name and pre-header can improve the open rate by 20-40%</li>
</ul>
<p>Anyone who brings performance marketing experience to the email strategy immediately understands that the newsletter is not an end in itself, but a conversion channel. Every email must have a clear goal, a clear call to action and a measurable success factor. You can find out more about how channels interact under <hiddenlink href="https://socialmediaone.de/performance-marketing-roas-conversion-strategie-unternehmen/" data-type="post" data-origin="de" data-origin-url="/performance-marketing-roas-conversion-strategie-unternehmen/">Performance marketing: ROAS, conversion and strategy</hiddenlink>.</p>
<blockquote class="smo-quote">
<p><strong>Agency tip:</strong> Don&#8217;t start with the perfect template, start with a strong welcome sequence. The first five emails after registration are by far the most frequently opened. Use this time window for onboarding, brand positioning and the first conversion attempt. An average newsletter later in the funnel rarely performs better than the initial phase.</p>
</blockquote>
<h2>Email automation: trigger emails and workflows</h2>
<p>Email automation is the turbo in email marketing. Instead of sending emails manually, companies set up workflows that react automatically to user behavior. The result: higher relevance, better open rates and more conversions &#8211; with less manual effort.</p>
<p>The most important automation workflows for companies:</p>
<ol>
<li><strong>Welcome Series:</strong> 3-7 emails after registration &#8211; brand presentation, added value demonstration, first conversion</li>
<li><strong>Abandoned Cart:</strong> User has added product to cart but not purchased &#8211; reminder after 1h, 24h, 72h</li>
<li><strong>Post-purchase sequence:</strong> thank you mail, cross-sell, review request, loyalty offer</li>
<li><strong>Re-Engagement Campaign:</strong> Reactivate inactive subscribers (no opening for 90+ days) or remove them from the list</li>
<li><strong>Lead nurturing:</strong> guiding B2B leads through the sales funnel &#8211; white papers, webinars, case studies, demo requests</li>
<li><strong>Birthday/Anniversary:</strong> Using personal occasions for highly relevant communication</li>
<li><strong>Browse Abandonment:</strong> User has visited certain product page but not purchased &#8211; targeted follow-up email</li>
</ol>
<p>The basic rule of automation: every trigger workflow is built once, then optimized. Split tests for timing (immediately vs. after 2 hours), subject and CTA gradually lead to better performance. Automation is not a set-and-forget, but a system that is continuously improved.</p>
<p>The article on <a href="/social-media-marketing-kmu-strategie-budget/">social media marketing for SMEs</a> describes how automation fits into an overarching social media strategy.</p>
<h2>Email funnels: from lead to customer</h2>
<p>An email funnel is a sequential series of emails that guides a contact through a purchase decision. In contrast to a newsletter, which provides content for existing customers, the funnel is aimed at new contacts and has a clear conversion target.</p>
<p>The typical funnel structure for companies:</p>
<ul>
<li><strong>Top of Funnel (Awareness):</strong> Valuable content, no direct sales message &#8211; build trust</li>
<li><strong>Middle of Funnel (Consideration):</strong> Case studies, testimonials, product presentations, FAQs &#8211; offer decision support</li>
<li><strong>Bottom of Funnel (Decision):</strong> Concrete offers, discounts, time pressure, guarantees &#8211; trigger purchase</li>
<li><strong>Post-purchase (retention):</strong> Onboarding, upsell, cross-sell, loyalty program &#8211; ensure customer retention</li>
</ul>
<p>An effective funnel works with segmentation: someone who goes through stage 1 without clicking gets a different sequence than someone who has clicked on links several times but has not yet bought. This behavior-based segmentation is the key difference between an average and a high-performing funnel.</p>
<p>The next step is to make the ROI of such funnels measurable. We explain how this works in <hiddenlink href="https://socialmediaone.de/social-media-roi-berechnen-formel-beispiele/" data-type="post" data-origin="de" data-origin-url="/social-media-roi-berechnen-formel-beispiele/">Calculating social media ROI: Formula and examples</hiddenlink>.</p>
<h2>A comparison of email marketing tools</h2>
<p>Choosing the right tool determines how far you can get in email marketing. The following five platforms cover different requirements:</p>
<table>
<thead>
<tr>
<th>Tool</th>
<th>Price (from)</th>
<th>Strengths</th>
<th>Target group</th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Mailchimp</strong></td>
<td>Free up to 500 contacts, from 13 $/month</td>
<td>Beginner-friendly, good template builder, many integrations</td>
<td>SMEs, start-ups, agencies</td>
</tr>
<tr>
<td><strong>Klaviyo</strong></td>
<td>Free up to 250 contacts, from 45 $/month</td>
<td>E-commerce focus, deep Shopify/WooCommerce integration, strong segmentation</td>
<td>Online stores, D2C brands</td>
</tr>
<tr>
<td><strong>ActiveCampaign</strong></td>
<td>From 15 $/month</td>
<td>Powerful automation, CRM integration, lead scoring, sales automation</td>
<td>B2B companies, SaaS, growing teams</td>
</tr>
<tr>
<td><strong>HubSpot</strong></td>
<td>Free (limited), from 45 €/month</td>
<td>All-in-one (CRM + e-mail + CMS), ideal for a complete inbound stack</td>
<td>Mid-Market, Enterprise, B2B</td>
</tr>
<tr>
<td><strong>Brevo (formerly Sendinblue)</strong></td>
<td>Free up to 300 mails/day, from 19 €/month</td>
<td>GDPR-compliant (EU server), low-cost entry, SMS + WhatsApp in addition</td>
<td>DACH companies, SMEs, NGOs</td>
</tr>
</tbody>
</table>
<p>The decision for a tool depends less on the price and more on the use case: e-commerce stores are best served by Klaviyo, B2B companies with long sales cycles benefit from ActiveCampaign or HubSpot, and those who want GDPR compliance without effort are well served by Brevo. Mailchimp is the classic entry-level solution &#8211; solid, but quickly reaches its limits with complex requirements.</p>
<h2>KPIs and measuring success in email marketing</h2>
<p>You can&#8217;t improve what you don&#8217;t measure. The most important KPIs in email marketing are:</p>
<ul>
<li><strong>Open rate:</strong> Industry average 18-22 %; below 15 % = need for action on subject, sender or sending time</li>
<li><strong>Click-through rate (CTR):</strong> 2-5% is good; 8-12% is also possible with segmented automation emails</li>
<li><strong>Click-to-open rate (CTOR):</strong> Ratio of clicks to opens &#8211; shows whether the content is relevant</li>
<li><strong><a href="https://socialmediaagency.one/social-media-conversion-optimization-from-click-to-purchase/" data-type="post" data-origin="de" data-origin-url="/social-media-conversion-optimierung-vom-klick-zum-kauf/" data-id="106810">Conversion rate</a>:</strong> percentage of recipients who perform the desired action after clicking (purchase, registration, download)</li>
<li><strong>Unsubscribe rate:</strong> Below 0.5% is normal; above indicates too high frequency or irrelevant content</li>
<li><strong>Bounce rate (hard + soft):</strong> Hard bounces (invalid addresses) must be removed immediately &#8211; they damage the sender&#8217;s reputation</li>
<li><strong>Spam complaint rate:</strong> Over 0.1% leads to delivery problems with Gmail and Outlook</li>
<li><strong>List build rate:</strong> New subscribers per month minus unsubscribes &#8211; shows whether the list is growing or shrinking</li>
</ul>
<p>Each of these metrics is a lever. A low open rate indicates problems with the subject or sender. A low CTR shows that the content is not relevant enough. A high unsubscribe rate signals frequency or relevance problems. The interaction of all KPIs provides the complete picture of the email strategy.</p>
<p>If you want to delve deeper into the topic of reach measurement across all channels, you can find the direct route to us under <a href="https://socialmediaagency.one/hello-3/" data-type="page" data-origin="de" data-origin-url="/?page_id=20530" data-id="2942">Contact and advice</a>.</p>
<h2>Legal requirements: GDPR and email marketing</h2>
<p>Email marketing is strictly regulated in Germany and the EU. The GDPR requires clear, documented consent before sending commercial emails. This means in practice:</p>
<ul>
<li><strong>Double opt-in (DOI) is mandatory:</strong> A simple registration is not enough &#8211; consent must be verified via a confirmation link</li>
<li><strong>Documentation of the consent:</strong> IP address, timestamp and source of registration must be saved</li>
<li><strong>Clear unsubscribe right:</strong> every email must contain a functioning unsubscribe link</li>
<li><strong>No purchasing of email lists:</strong> Sending to purchased lists is illegal in the EU and severely damages the sender&#8217;s reputation</li>
<li><strong>Data processing agreement (DPA):</strong> Must be concluded with the email tool provider (Brevo and Mailchimp EU offer this as standard)</li>
<li><strong>Transparency about data processing:</strong> privacy policy must explain newsletter operation</li>
</ul>
<p>Violations of the GDPR in email marketing can result in fines of up to 20 million euros or 4% of annual global turnover. Choosing an EU-based email provider (e.g. Brevo with a server in Germany/Belgium) simplifies compliance considerably.</p>
<div class="one-faq">
<div class="one-faq-item">
<div class="one-faq-q">What is the difference between a newsletter and an automated email campaign?</div>
<div class="one-faq-a">A newsletter is a regular, often manually triggered mailing to all or segmented subscribers &#8211; usually on fixed dates. An automated campaign (automation) is triggered by a specific user event, e.g. registration, purchase or click. Automations are more personal, more precise in terms of timing and achieve significantly higher opening and click rates on average.</div>
</div>
<div class="one-faq-item">
<div class="one-faq-q">How often should a company send newsletters?</div>
<div class="one-faq-a">The optimal frequency depends on the industry and the type of content. For B2C companies with a strong product focus, 1-2 emails per week is reasonable. B2B communication often works better with two to four emails per month. Relevance is more important than frequency: Each mail must offer clear added value. Too high a frequency with weak content leads to unsubscribes and spam complaints.</div>
</div>
<div class="one-faq-item">
<div class="one-faq-q">What is lead nurturing in email marketing?</div>
<div class="one-faq-a">Lead nurturing is the process of guiding a new contact step by step through the decision-making process. This involves building trust in several steps, communicating product benefits and addressing objections &#8211; all automated and behavior-based. Structured lead nurturing is crucial for the conversion rate, especially in the B2B sector with long purchase decisions.</div>
</div>
<div class="one-faq-item">
<div class="one-faq-q">What opening rate is realistic?</div>
<div class="one-faq-a">The industry average across all sectors is between 18 and 22% (source: Mailchimp/Campaign Monitor 2025). Well-segmented, automated emails (e.g. welcome emails, abandoned cart emails) regularly achieve 40-60%. Low open rates (below 15%) indicate problems with the subject, sender, sending time or list quality.</div>
</div>
<div class="one-faq-item">
<div class="one-faq-q">What is the difference between email marketing for B2B and B2C?</div>
<div class="one-faq-a">In the B2C sector, the focus is on emotional appeal, offers, seasonal promotions and short decision paths. In B2B, the focus is on added value, expertise, case studies and longer nurturing sequences &#8211; as purchasing decisions often take weeks or months. B2B emails are generally more text-heavy, more professional in tone and less visually elaborate than B2C newsletters.</div>
</div>
</div>
<p class="smo-related"><strong>More on the topic:</strong> <a href="https://socialmediaagency.one/funnel-marketing-gaining-leads-and-guiding-customers-through-the-buying-process/" data-type="post" data-origin="de" data-origin-url="https://socialmediaone.de/funnel-marketing-lead-generation-strategie-unternehmen/" data-id="106972">Funnel marketing</a> &#8211; <a href="https://socialmediaagency.one/newsletter-marketing-agency-strategies-examples-trends-included/" data-type="post" data-origin="de" data-origin-url="https://socialmediaone.de/newsletter-marketing-agentur-strategien-beispiele-trends/" data-id="95845">Newsletter marketing</a> &#8211; <a href="https://socialmediaagency.one/generating-leads-via-social-media-strategy-for-more-inquiries/" data-type="post" data-origin="de" data-origin-url="https://socialmediaone.de/leads-generieren-social-media-strategie-unternehmen/" data-id="106836">Generating leads</a> &#8211; <hiddenlink href="https://socialmediaone.de/performance-marketing-roas-conversion-strategie-unternehmen/" data-type="post" data-origin="de" data-origin-url="https://socialmediaone.de/performance-marketing-roas-conversion-strategie-unternehmen/">Performance marketing</hiddenlink> &#8211; <a href="https://socialmediaagency.one/webpush-notifications-agency-store-more-sales-remarketing/">Webpush notifications</a></p>
<h2>Related articles</h2>
<ul>
<li><a href="https://socialmediaagency.one/agency/" data-type="page" data-origin="de" data-origin-url="/?page_id=53" data-id="2795">Social media agency &#8211; services and contact</a></li>
<li><hiddenlink href="https://socialmediaone.de/performance-marketing-roas-conversion-strategie-unternehmen/" data-type="post" data-origin="de" data-origin-url="/performance-marketing-roas-conversion-strategie-unternehmen/">Performance marketing: ROAS, conversion and strategy for companies</hiddenlink></li>
<li><a href="/social-media-marketing-kmu-strategie-budget/">Social media marketing for SMEs: strategy and budget</a></li>
<li><hiddenlink href="https://socialmediaone.de/social-media-roi-berechnen-formel-beispiele/" data-type="post" data-origin="de" data-origin-url="/social-media-roi-berechnen-formel-beispiele/">Calculate social media ROI: Formula and examples</hiddenlink></li>
<li><a href="https://socialmediaagency.one/hello-3/" data-type="page" data-origin="de" data-origin-url="/?page_id=20530" data-id="2942">Contact us: Request a free initial consultation</a></li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Newsletter marketing: agency, strategies, examples &#038; trends included</title>
		<link>https://socialmediaagency.one/newsletter-marketing-agency-strategies-examples-trends-included/</link>
		
		<dc:creator><![CDATA[S_kinski]]></dc:creator>
		<pubDate>Wed, 28 Jan 2026 12:39:24 +0000</pubDate>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Agentur]]></category>
		<category><![CDATA[Beispiele]]></category>
		<category><![CDATA[E-Mail]]></category>
		<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Examples]]></category>
		<category><![CDATA[Funnel]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Remarketing]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Strategien]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Verkäufe]]></category>
		<category><![CDATA[Verkaufsförderung]]></category>
		<guid isPermaLink="false">https://socialmediaone.de/newsletter-marketing-agency-strategies-examples-trends-included/</guid>

					<description><![CDATA[Newsletter marketing helps companies to establish direct and independent communication with their target group that goes far beyond fleeting contacts on social media. The goal is absolutely clear: more reach for your messages, the acquisition of qualified leads, a significant increase in sales and ultimately more revenue for your business. Through targeted communication, we turn [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Newsletter marketing helps companies to establish direct and independent communication with their target group that goes far beyond fleeting contacts on social media. The goal is absolutely clear: more reach for your messages, the acquisition of qualified leads, a significant increase in sales and ultimately more revenue for your business. Through targeted communication, we turn passive readers into active buyers. In combination with <a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545">performance marketing</a>, the newsletter becomes the strongest lever for your long-term success in digital commerce.</p>
<h2>Newsletter marketing: what is it?</h2>
<p>At its core, newsletter marketing is the regular distribution of editorial or advertising content by email to a mailing list of subscribers. It is the digital descendant of traditional direct mail, but with one decisive advantage: it is measurable, personalizable and extremely cost-efficient. It is not about sending messages at random, but about delivering the right content to the right person at the right time.</p>
<blockquote class="wp-block-quote"><p>&#8220;A well-maintained email list is like having your own printing press for sales &#8211; you reach your customers directly in their most private digital space <span style="text-decoration: underline;">without having to pay Google or Meta for every click</span>.&#8221;</p>
<p><cite>Stephan M. Czaja, Social Media One</cite></p></blockquote>
<h3>6 concrete advantages for your sales</h3>
<p>What are the concrete benefits of newsletter marketing? The benefits are obvious when you look at the bare figures. While the organic reach on platforms such as Instagram decreases, your email is sure to land in your inbox. In a holistic <a href="https://socialmediaagency.one/consulting/" data-type="page" data-origin="de" data-origin-url="/?page_id=61212" data-id="85547">marketing consultation</a>, setting up your own mailing list is therefore always one of the first recommendations.</p>
<ol>
<li><strong>Independence:</strong> No fear of algorithm changes.</li>
<li><strong>ROI:</strong> Highest return on investment in online marketing.</li>
<li><strong>Ownership:</strong> Subscriber data belongs to you.</li>
<li><strong>Measurability:</strong> opening and click rates in real time<strong>.</strong> </li>
<li><strong>Customer loyalty:</strong> Building genuine trust over months.</li>
<li><strong>Turnover:</strong> Immediate sales through promotional mailings.</li>
</ol>
<h2>Agency and strategies? How we increase sales</h2>
<p>As a specialized agency, we know: A &#8220;newsletter for everyone&#8221; no longer works today. Users expect relevance. A successful strategy starts at the first point of contact. In <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-origin="de" data-origin-url="/?p=40461" data-id="40501">email marketing</a>, we guide users from the first point of contact via specific <a href="https://socialmediaone.de/landingpage-erstellen-optimierung-leads-kunden/">landing pages</a> directly into an automated process that builds trust and reduces objections.</p>
<h3>Segmentation for maximum relevance</h3>
<p>Segmentation is at the heart of modern campaigns. We divide your list into groups based on buying behavior, interests or demographic data. When a user comes to your site via <a href="https://socialmediaagency.one/agency/tiktok/" data-type="page" data-origin="de" data-origin-url="/?page_id=4888" data-id="5123">TikTok Marketing</a>, they need a different approach than a long-time regular customer. If data is used intelligently, relevance increases and the unsubscribe rate drops to almost zero.</p>
<h3>A/B split tests for steady growth</h3>
<p><a href="https://socialmediaone.de/ab-test-marketing-landingpage-ads-optimierung/"><img decoding="async" class="wp-image-61245 alignright" src="https://socialmediaone.de/wp-content/uploads/2023/08/marketing-agency-agentur-icon-ads-iphone-split-testing-ab.svg" alt="" width="108" height="108"/></a><a href="https://socialmediaone.de/ab-test-marketing-landingpage-ads-optimierung/">A/B split tests</a> make it more complex and efficient. We test subject lines, call-to-action buttons and the layout of the emails against each other. Even a 1% higher click rate can mean thousands of euros in additional sales for a large mailing list. We don&#8217;t leave success to chance, we leave it to the data.</p>
<h3>Automation and funnel structure</h3>
<p>Building an <a href="https://socialmediaagency.one/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/" data-type="post" data-origin="de" data-origin-url="/?p=47682" data-id="47693">email funnel</a> is the &#8220;supreme discipline&#8221;. This is a series of automated emails that are triggered by a specific event (trigger). This can be a download, a purchase or an abandoned shopping cart. A well-built funnel sells for you while you sleep and is the perfect complement to your <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16297" data-id="16589">Google Ads</a> campaigns.</p>
<h3>Step 1: Collect e-mails</h3>
<p><a href="https://socialmediaone.de/wp-content/uploads/2021/08/aida-e-mail-funnel-strategy-marketing-awareness-interest-desire-action-leads-into-customer-inf-graphic.jpg"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-48254" src="https://socialmediaone.de/wp-content/uploads/2021/08/aida-e-mail-funnel-strategy-marketing-awareness-interest-desire-action-leads-into-customer-inf-graphic.jpg" alt="" width="831" height="750"/></a></p>
<h3>Step 2: Use emails for remarketing</h3>
<p><a href="https://socialmediaone.de/wp-content/uploads/2021/08/infographic-email-funnel-marketing-steps-ad-organic-landingpage-email-conversion-sale.jpg"><img decoding="async" class="alignnone size-full wp-image-48147" src="https://socialmediaone.de/wp-content/uploads/2021/08/infographic-email-funnel-marketing-steps-ad-organic-landingpage-email-conversion-sale.jpg" alt="" width="879" height="962"/></a></p>
<p>&nbsp;</p>
<p>And then? Segment, build, optimize!</p>
<p><a href="https://socialmediaone.de/wp-content/uploads/2025/12/werbeagentur-marketingagentur-agentur-koeln-team-jobs-performance-marketing-google-werbung-native-display.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-95244" src="https://socialmediaone.de/wp-content/uploads/2025/12/werbeagentur-marketingagentur-agentur-koeln-team-jobs-performance-marketing-google-werbung-native-display.jpg" alt="" width="1200" height="600"/></a></p>
<h2>Examples for stores &#038; industry setups</h2>
<p>Theory is good, but practice is convincing. As a newsletter marketing agency, we have managed numerous cases. Let&#8217;s take a look at three concrete scenarios of what a setup of various sizes can look like to ensure <a href="https://socialmediaagency.one/e-commerce-agency-marketing-strategy-search-engine-optimization-seo-google-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16298" data-id="16581">e-commerce success</a>.</p>
<h3>1st garden store (small online store): Focus lead gene</h3>
<p>This is about picking up hobby gardeners on a seasonal basis. We want customers to buy more by accompanying them through the gardening year. The focus is on content that leads to sales.</p>
<ul>
<li><strong>Opt-in:</strong> Free planting calendar (PDF) against e-mail.</li>
<li><strong>Welcome series:</strong> 3 emails with tips on soil preparation.</li>
<li><strong>Trigger:</strong> Seasonal push (e.g. &#8220;Now fertilizer time&#8221;) with discount code.</li>
<li><strong>Link:</strong> Reference to <a href="https://socialmediaagency.one/agency/user-generated-content-agency-save-costs-videos-for-tiktok-instagram-youtube/" data-type="page" data-origin="de" data-origin-url="/?page_id=58950" data-id="63521">UGC videos</a> of happy harvests.</li>
</ul>
<h3>2. car parts store (middle store): Focus on reactivation</h3>
<p>The demand for car parts is often specific and time-critical. Here, we use data on the customer&#8217;s vehicle model to provide tailor-made offers.</p>
<ul>
<li><strong>Segmentation:</strong> Filter by brand and model (e.g. VW Golf vs. BMW 3 Series).</li>
<li><strong>Shopping cart abandoner:</strong> Automated email after 2 hours: &#8220;Do the brakes fit?&#8221;</li>
<li><strong>Interval mailings:</strong> reminder for oil change or winter tire check.</li>
<li><strong>Additional sales:</strong> cross-selling based on previous purchases.</li>
</ul>
<h3>3. technology &#038; smartphones (large chain): High-end strategy</h3>
<p>In a complex technology market, the margins are often small, but the volume is large. This is where we work with high-end automation and <a href="https://socialmediaagency.one/ai-marketing-text-image-video-advertising-store-social-media-what-works/" data-type="post" data-origin="de" data-origin-url="/?p=92455" data-id="92500">AI marketing</a> approaches.</p>
<ul>
<li><strong>Multi-channel:</strong> Coupling with <a href="https://socialmediaagency.one/webpush-notifications-agency-store-more-sales-remarketing/" data-type="post" data-origin="de" data-origin-url="/?p=95431" data-id="95871">Webpush notifications</a> for flash sales.</li>
<li><strong>Loyalty program:</strong> Exclusive advance information on new smartphone releases.</li>
<li><strong>Lifecycle marketing:</strong> Offer to extend the contract or trade-in after 24 months.</li>
<li><strong>A/B testing:</strong> Permanent testing of video content in emails.</li>
</ul>
<p>Also works for new technology, such as small household robots.</p>
<p><a href="https://socialmediaone.de/wp-content/uploads/2023/12/marketing-agency-car-agentur-auto-robot-technology-guide-trade-fair-ai-ki.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-83976" src="https://socialmediaone.de/wp-content/uploads/2023/12/marketing-agency-car-agentur-auto-robot-technology-guide-trade-fair-ai-ki.jpg" alt="" width="1200" height="935"/></a></p>
<h2>Trends in newsletter marketing</h2>
<p>What&#8217;s next? Hyper-personalization is the buzzword. By integrating dynamic content, emails adapt to the user&#8217;s current location or the weather when they are opened. We are also seeing a trend towards &#8220;plain text&#8221; emails, which appear more personal and improve the delivery rate. In combination with <a href="https://socialmediaagency.one/agency/speaker-keynote-marketing-expert/" data-type="page" data-origin="de" data-origin-url="/?page_id=11488" data-id="20417">keynotes on marketing trends</a>, we always keep our customers up to date here.</p>
<p>This is how collecting and targeting works:</p>
<div id="attachment_48240" style="width: 792px" class="wp-caption alignnone"><a href="https://socialmediaone.de/wp-content/uploads/2021/08/infografik-email-funnel-marketing-trichter-traffic-lead-verkauf-prozess-ablauf.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-48240" class="size-full wp-image-48240" src="https://socialmediaone.de/wp-content/uploads/2021/08/infografik-email-funnel-marketing-trichter-traffic-lead-verkauf-prozess-ablauf.jpg" alt="" width="782" height="673" /></a><p id="caption-attachment-48240" class="wp-caption-text">Newsletter Funnel (Automatisierung)</p></div>
<h2>Newsletter Marketing: Agency &#038; Contact</h2>
<p>Why should you trust our expertise? Our advantage is our practical experience: we manage successful own brands in the double-digit million range and know exactly which button click ultimately generates sales. So why are we still working as an agency? Because we love marketing and are constantly on the cutting edge thanks to the large number of cases we work on. We pass this knowledge advantage directly on to you and your team.</p>
<p>Whether you are just starting out or want to optimize your existing funnel &#8211; we get your emails to perform.</p>
<ul>
<li><a href="https://socialmediaagency.one/hello-3/" data-type="page" data-origin="de" data-origin-url="/?page_id=2361" data-id="2942">Directly to the contact</a></li>
<li><a href="https://socialmediaagency.one/performance-marketing-manager-fmd-job-in-cologne-nrw/" data-type="post" data-origin="de" data-origin-url="/?p=40746" data-id="40806">A career in email marketing</a></li>
<li><a href="https://socialmediaagency.one/e-commerce-agency-marketing-strategy-search-engine-optimization-seo-google-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16298" data-id="16581">More about e-commerce strategies</a></li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>WhatsApp business marketing: customer communication and sales</title>
		<link>https://socialmediaagency.one/whatsapp-business-marketing-customer-communication-and-sales/</link>
		
		<dc:creator><![CDATA[Caren]]></dc:creator>
		<pubDate>Sat, 19 Jul 2025 16:01:05 +0000</pubDate>
				<category><![CDATA[Automation]]></category>
		<category><![CDATA[Automatisierung]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Chatbot]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer communication]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Kundenkommunikation]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Messenger Marketing]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WhatsApp Business]]></category>
		<category><![CDATA[WhatsApp Marketing]]></category>
		<category><![CDATA[WhatsApp Strategie]]></category>
		<category><![CDATA[WhatsApp strategy]]></category>
		<guid isPermaLink="false">https://socialmediaone.de/whatsapp-business-marketing-customer-communication-and-sales/</guid>

					<description><![CDATA[WhatsApp has over 2 billion active users worldwide &#8211; and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>WhatsApp has over 2 billion active users worldwide</strong> &#8211; and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically?</p>
<h2>Understanding WhatsApp Business as a corporate channel</h2>
<p>WhatsApp Business exists in two versions: the free app for small companies and the WhatsApp Business API for medium-sized to large companies. Both have different possibilities, limits and strategic fields of application.</p>
<div class="smo-highlight">
<ul>
<li>2+ billion users worldwide, market leader in Germany and Europe</li>
<li>98% open rate for WhatsApp messages (vs. 20-30% for email)</li>
<li>Direct 1:1 communication without algorithmic filters</li>
<li>Business API enables automation, chatbots and CRM integration</li>
<li>WhatsApp Channels as a new broadcast format for brands</li>
</ul>
</div>
<p>The WhatsApp Business app is aimed at sole traders and small teams. It offers a company profile (address, website, opening hours), automatic welcome messages, out-of-office notes and simple label systems for contact management. Sufficient for first steps in WhatsApp marketing &#8211; too limited for scalable communication.</p>
<p>The Business API is the professional solution: it enables the connection to CRM systems (Salesforce, HubSpot), the automation of customer inquiries via chatbots, integration into existing ticketing systems and the sending of templates to verified contacts. Access is via official business solution providers (BSPs) such as Twilio, MessageBird or Vonage &#8211; direct API registration with Meta is not possible for companies.</p>
<h2>WhatsApp broadcast and channels: building reach</h2>
<p>WhatsApp Channels is the latest feature for corporate communications: a broadcast format that allows companies to send messages to any number of subscribers without the recipients being connected to each other. The difference to broadcast lists: channels can be found publicly &#8211; users can search for them in an internal directory and subscribe to them.</p>
<p>For brands, this means a new distribution channel for <a href="https://socialmediaagency.one/email-marketing-for-companies-newsletters-automation-and-funnels/" data-type="post" data-origin="de" data-origin-url="/email-marketing-unternehmen-newsletter-automation-strategie/" data-id="106985">newsletter-like</a> content that works entirely within the WhatsApp app. The advantage: the open rates significantly exceed traditional email newsletters. The disadvantage: channels do not allow interaction &#8211; subscribers cannot reply, which negates the dialog-oriented nature of WhatsApp.</p>
<p><strong>Broadcast lists</strong> (via the Business app or API) enable personalized mass communication: A message is sent to many contacts, but appears as an individual message in the personal chat. Important: The recipient must have saved the sending number in their contacts &#8211; otherwise the message will not land. This makes clean opt-in processes a technical necessity, not just a GDPR obligation.</p>
<blockquote class="smo-quote"><p><strong>Agency tip:</strong> Don&#8217;t start WhatsApp marketing with broadcasts, but with service automation. A well-configured FAQ bot that answers customer questions immediately creates more trust and measurable efficiency than a monthly broadcast newsletter. Broadcast communication only really makes sense once the service layer is in place.</p></blockquote>
<h2>WhatsApp for customer communication and support</h2>
<p>The biggest immediate ROI of WhatsApp Business is in customer support. Customers today expect companies to be available on the channels they use every day anyway &#8211; and WhatsApp is the most used of all in Germany.</p>
<p>Concrete fields of application for WhatsApp in customer support:</p>
<ul>
<li><strong>Order confirmations and shipping status:</strong> Transaction notifications via WhatsApp have significantly higher open rates than email</li>
<li><strong>Appointment confirmations and reminders:</strong> For service providers, medical practices, salons &#8211; automated and with confirmation option</li>
<li><strong>Request management:</strong> Automatically forward initial requests with standardized responses or to the right team</li>
<li><strong>Post-purchase communication:</strong> Query customer satisfaction, request reviews, place upsell offers</li>
<li><strong>Complaint handling:</strong> direct, fast solution communication without waiting in call center queues</li>
</ul>
<p>Integration into existing CRM systems is crucial for the use of support. WhatsApp conversations must be visible and manageable for the team &#8211; not just as isolated app chats. This is where the Business API comes into play: it turns WhatsApp into a fully-fledged channel in the omnichannel support stack.</p>
<h2>WhatsApp Commerce: product catalog and direct sales</h2>
<p>WhatsApp has had a commerce function for several years that has considerable potential for e-commerce companies: The product catalog. Companies can create a structured product catalog directly in WhatsApp Business that customers can search through without leaving the app.</p>
<table>
<thead>
<tr>
<th>Feature</th>
<th>WhatsApp app</th>
<th>WhatsApp Business API</th>
</tr>
</thead>
<tbody>
<tr>
<td>Product catalog</td>
<td>Yes (max. 500 products)</td>
<td>Yes, via Catalog Manager</td>
</tr>
<tr>
<td>Payment processing</td>
<td>No (DE)</td>
<td>No (DE), Active in markets such as Brazil/India</td>
</tr>
<tr>
<td>Orders in Chat</td>
<td>Manual</td>
<td>Automated via chatbot/API</td>
</tr>
<tr>
<td>Broadcast lists</td>
<td>Yes (256 contacts)</td>
<td>Yes, unlimited via templates</td>
</tr>
<tr>
<td>Chatbot integration</td>
<td>No</td>
<td>Yes (complete)</td>
</tr>
<tr>
<td>CRM connection</td>
<td>No</td>
<td>Yes (via BSP)</td>
</tr>
<tr>
<td>Analytics</td>
<td>Minimal</td>
<td>Complete (delivery, opening, click)</td>
</tr>
</tbody>
</table>
<p>In markets such as Brazil and India, where Meta has already rolled out WhatsApp Pay, the entire purchasing process &#8211; from product discovery to payment &#8211; works entirely within WhatsApp. Payment processing is not yet available in Germany, but the infrastructure for conversational commerce (show product, arouse interest, redirect to store page) is already working.</p>
<h2>WhatsApp automation and chatbots in use</h2>
<p>The Business API unfolds its full value in combination with automation. A well-configured WhatsApp chatbot can solve the majority of recurring requests without human intervention &#8211; and only escalate complex cases to the team.</p>
<p>Typical automation scenarios:</p>
<ul>
<li><strong>Welcome flow:</strong> As soon as a new contact writes the WhatsApp number, a structured welcome sequence with the most important information starts automatically</li>
<li><strong>FAQ bot:</strong> Frequently asked questions (opening hours, delivery times, returns) are answered automatically &#8211; reduces support volume by 40-60%</li>
<li><strong>Lead qualification:</strong> interested parties are guided through structured questions, the information is transferred directly to the CRM</li>
<li><strong>Re-engagement:</strong> Automatically reactivate inactive customers with personalized offers</li>
<li><strong>Post-purchase sequence:</strong> Automatically send shipping information, usage tips and evaluation request after purchase</li>
</ul>
<p>Integration into the broader social media stack is just as important as the internal process. A <a href="https://socialmediaagency.one/agency/" data-type="page" data-origin="de" data-origin-url="/?page_id=53" data-id="2795">social media agency</a> that provides strategic support for WhatsApp Business does not think of WhatsApp as an isolated channel, but as part of an integrated communication ecosystem &#8211; together with <a href="https://socialmediaagency.one/agency/instagram/" data-type="page" data-origin="de" data-origin-url="/?page_id=536" data-id="2956">Instagram</a>, email and the direct sales process.</p>
<h2>WhatsApp and GDPR: What companies need to consider</h2>
<p>WhatsApp marketing in Germany is subject to strict requirements. The most important points:</p>
<ul>
<li><strong>Opt-in obligation:</strong> customers must expressly agree to receive messages via WhatsApp &#8211; a screenshot is not sufficient proof</li>
<li><strong>Purpose limitation:</strong> Consent must be specific &#8211; those who have consented to order confirmations may not be contacted with advertising</li>
<li><strong>Data retention:</strong> Call data may only be stored for as long as the purpose requires &#8211; typically 6-12 months for support</li>
<li><strong>Meta as a processor:</strong> An order processing agreement (AVV) is required with Meta &#8211; handled via the BSP for API users</li>
<li><strong>Right to erasure:</strong> customers can request the erasure of their chat data &#8211; the process for this must be documented</li>
</ul>
<p>GDPR compliance is not an optional extra, but a basic requirement for professional WhatsApp marketing. Companies that send broadcasts without proper opt-in processes not only risk fines, but above all a loss of trust &#8211; the opposite of what WhatsApp is supposed to do as a direct channel.</p>
<p>For <a href="/social-media-marketing-kmu-strategie-budget/">SMEs with a limited budget</a>, we recommend starting with the free WhatsApp Business App &#8211; before investing in API infrastructure, the basic interest of the target group in the channel should first be validated. As with <a href="/ugc-content-marketing-unternehmen-strategie/">UGC marketing</a>, the same applies here: Test first, then scale.</p>
<h2>Frequently asked questions</h2>
<div class="one-faq">
<div class="one-faq-item">
<div class="one-faq-q"><strong>What is the difference between WhatsApp Business App and Business API?</strong></div>
<div class="one-faq-a">The app is suitable for sole traders and small teams: free, simple, but limited to manual use. The Business API is aimed at larger companies, enables automation, CRM integration and scalable messaging &#8211; but requires a business solution provider and costs per message sent.</div>
</div>
<div class="one-faq-item">
<div class="one-faq-q"><strong>Can I use WhatsApp for advertising?</strong></div>
<div class="one-faq-a">Yes, if there is an explicit opt-in. Advertising messaging via WhatsApp is not permitted without the explicit consent of the recipient (GDPR + UWG). Meta can also block accounts if users report messages as spam.</div>
</div>
<div class="one-faq-item">
<div class="one-faq-q"><strong>How do I build a WhatsApp subscriber list?</strong></div>
<div class="one-faq-a">Via click-to-WhatsApp ads on Facebook/Instagram, QR codes in physical touchpoints, website widgets or explicit opt-in checkboxes in the checkout process. Every entry point needs a clear added value (exclusive offers, faster support, etc.).</div>
</div>
<div class="one-faq-item">
<div class="one-faq-q"><strong>Which industries use WhatsApp Business particularly effectively?</strong></div>
<div class="one-faq-a">Retail and e-commerce (order communication), gastronomy (reservations, orders), healthcare (appointment management), services (inquiries, offers) and education (course information, support). Basically any industry in which direct customer contact creates a competitive advantage.</div>
</div>
<div class="one-faq-item">
<div class="one-faq-q"><strong>How much does WhatsApp Business Marketing cost per month?</strong></div>
<div class="one-faq-a">The app is free of charge. The Business API costs per conversation sent (a 24-hour window): service-initiated conversations from around €0.06, marketing-initiated conversations from around €0.12. In addition, there are BSP fees and development costs for automation.</div>
</div>
</div>
<p class="smo-related"><strong>More on the topic:</strong> <a href="https://socialmediaagency.one/community-management-on-social-media-development-and-maintenance/" data-type="post" data-origin="de" data-origin-url="https://socialmediaone.de/community-management-social-media-unternehmen-strategie/" data-id="107141">Community management</a> &#8211; <a href="https://socialmediaagency.one/increase-organic-reach-on-social-media-what-else-works/" data-type="post" data-origin="de" data-origin-url="https://socialmediaone.de/organische-reichweite-social-media-erhoehen-strategie/" data-id="107167">Organic reach</a> &#8211; <a href="https://socialmediaagency.one/email-marketing-for-companies-newsletters-automation-and-funnels/" data-type="post" data-origin="de" data-origin-url="https://socialmediaone.de/email-marketing-unternehmen-newsletter-automation-strategie/" data-id="106985">Email marketing</a> &#8211; <a href="https://socialmediaagency.one/building-brand-awareness-on-social-media-strategy-and-measures/" data-type="post" data-origin="de" data-origin-url="https://socialmediaone.de/brand-awareness-social-media-aufbauen-strategie/" data-id="107102">Brand awareness</a></p>
<h2>Related articles</h2>
<ul>
<li><a href="https://socialmediaagency.one/agency/" data-type="page" data-origin="de" data-origin-url="/?page_id=53" data-id="2795">Social media agency: strategy, channels and campaigns from a single source</a></li>
<li><a href="https://socialmediaagency.one/agency/instagram/" data-type="page" data-origin="de" data-origin-url="/?page_id=536" data-id="2956">Instagram agency: strategically combining meta channels</a></li>
<li><a href="/social-media-marketing-kmu-strategie-budget/">Social media marketing for SMEs: making the most of strategy and budget</a></li>
<li><a href="/ugc-content-marketing-unternehmen-strategie/">UGC content marketing: using user-generated content strategically</a></li>
<li><a href="https://socialmediaagency.one/hello-3/" data-type="page" data-origin="de" data-origin-url="/?page_id=20530" data-id="2942">Request contact: Start your WhatsApp marketing with Social Media One</a></li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Email funnel: Automation with sales funnel</title>
		<link>https://socialmediaagency.one/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/</link>
		
		<dc:creator><![CDATA[S_kinski]]></dc:creator>
		<pubDate>Sat, 06 Aug 2022 09:33:11 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Agentur]]></category>
		<category><![CDATA[E-Mail Funnel]]></category>
		<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[Email Funnel]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Funnel]]></category>
		<category><![CDATA[Newsletter]]></category>
		<guid isPermaLink="false">https://socialmediaone.de/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/</guid>

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<p>Email funnel &#8211; A sales funnel, or more precisely an <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-id="40501" data-origin="de" data-origin-url="/?p=40461">email marketing</a> funnel, increases company sales to a whole new level. Quickly explained: email funnels are optimized sales funnels into which leads (qualified traffic, e.g. via <a href="https://socialmediaagency.one/social-ads-running-ads-tiktok-youtube-instagram-and-facebook/" data-type="post" data-id="39277" data-origin="de" data-origin-url="/?p=39148">social ads</a> or <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-id="16589" data-origin="de" data-origin-url="/?p=16297">Google ads</a>) are introduced. Sometimes the sales even exceed our customers&#8217; expectations. You can see what this means in the infographic. What is an email funnel? How does a funnel work? How do you create a successful funnel?</p>
<blockquote>
<p>Questions? Talk to us or write to our sales funnel experts: <a href="https://socialmediaagency.one/hello-3/" data-type="page" data-origin="de" data-origin-url="/?page_id=2361" data-id="2942">Contact</a></p>
</blockquote>
<p>Your agency for email marketing and automation 2026:</p>
<ul class="checklist">
<li>Full-service e-mail marketing agency</li>
<li>Creation, merchandise management to payment providers</li>
<li><a href="https://socialmediaagency.one/e-business-scaling-digital-commerce-and-key-performance-indicators-kpi-self-employed/" data-type="post" data-origin="de" data-origin-url="/?p=10665" data-id="10705">Scaling</a>: Targeted reach through advertisements</li>
<li>Experts for <a href="https://socialmediaagency.one/social-ads-manager-wmd-job-in-cologne-nrw/" data-type="post" data-origin="de" data-origin-url="/?p=40749" data-id="40805">Social Ads</a> / <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16297" data-id="16589">Google Ads</a> and <a href="https://socialmediaagency.one/native-ads-definition-costs-examples-agency/" data-type="post" data-origin="de" data-origin-url="/?p=17309" data-id="17346">Native Ads</a></li>
<li><a href="https://socialmediaagency.one/targeting-precise-targeting-definition-techniques-and-advantages/" data-type="post" data-origin="de" data-origin-url="/?p=49611" data-id="55414">Targeting</a>: Addressing by age, interests, etc.</li>
<li><a href="https://socialmediaagency.one/re-targeting-addressing-visitors-again/" data-type="post" data-origin="de" data-origin-url="/?p=49981" data-id="55596">Re-targeting</a>: Re-addressing, e.g. <a href="https://socialmediaagency.one/e-commerce-agency-marketing-strategy-search-engine-optimization-seo-google-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16298" data-id="16581">e-commerce</a></li>
<li><a href="https://socialmediaagency.one/lead-lead-generation-for-email-lists-quickly-explained/" data-type="post" data-origin="de" data-origin-url="/?p=48482" data-id="48547">Leads</a>: email funnel and <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-origin="de" data-origin-url="/?p=40461" data-id="40501">email marketing</a></li>
<li>Monitoring and optimization of all <a href="https://socialmediaagency.one/key-performance-indicators-kpi-reporting-cpm-cpc-ppc-co-success-factors/" data-type="post" data-origin="de" data-origin-url="/?p=44489" data-id="44931">KPIs</a></li>
<li><a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545">Performance marketing</a> methodology</li>
<li>Experience from many <a href="/?page_id=42287">cases</a></li>
<li>Contact person: <a href="https://socialmediaagency.one/hello-3/" data-type="page" data-origin="de" data-origin-url="/?page_id=2361" data-id="2942">Contact</a></li>
</ul>
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<p><span style="font-size: 0.8em;">Stephan M. Czaja, owner</span><br />
<span style="font-size: 0.6em;"><a href="https://cxmxo.com" target="_blank" rel="noopener">CXMXO Group</a></span></p>
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<div  class='flex_column av-5gco1ky-be5a93e22b0de61eb23f109dc2769cb0 av_one_fourth  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ></div><div  class='flex_column av-4pd96yq-a2ac14577745c8b990ec2897c8de154c av_one_half  avia-builder-el-11  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-l91kns18-998aedc1fd8efe2727a0f2fbe850a59e '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h2>Email funnel marketing: quickly explained &#8211; 3 facts</h2>
<p>Let&#8217;s first clarify all the important terms and 3 questions.</p>
<h3>What is an email funnel?</h3>
<p>What is a funnel? As described in the introduction: Email funnels are optimized &#8220;sales funnels&#8221; into which leads (i.e. qualified traffic, e.g. via <a href="https://socialmediaagency.one/social-ads-running-ads-tiktok-youtube-instagram-and-facebook/" data-type="post" data-origin="de" data-origin-url="/?p=39148" data-id="39277">social ads</a> or <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16297" data-id="16589">Google Ads</a>) are introduced. Leads can be collected from various sources:</p>
<ul>
<li>Internal, for example own website</li>
<li>External, leads from third parties (such as <a href="https://socialmediaagency.one/affiliate-marketing-basics-earning-money-on-the-internet/" data-type="post" data-id="15553" data-origin="de" data-origin-url="/?p=14934">affiliate partners</a>)</li>
</ul>
<p>A typical lead leaves their data: Name and e-mail address. The less data that has to be entered, the better (simpler, faster for the user). For this purpose, landing pages are built, for example, that specifically encourage the user to &#8220;sign up&#8221;. For example, with a small gift, such as a free e-book on topic X (to be seen later in the &#8220;pop-up example&#8221;).</p>
<p>Pop-ups are another popular tool. These are small windows that open above the actual browser and briefly block the content. The user has to deal with the pop-up: He or she can only 1) sign in or 2) close the pop-up.</p>
<h3>How does a funnel work?</h3>
<p>As soon as users have registered in your e-mail funnel, the &#8220;machine&#8221; starts.</p>
<ol>
<li>Double opt-in -&gt; data protection compliant</li>
<li>Survey -&gt; Segmentation</li>
<li>Start -&gt; Automated e-mails</li>
<li>Personalization -&gt; Tracking and analysis</li>
</ol>
<p>More on all these points later.</p>
<p>This &#8220;path&#8221; is technically known as the customer journey. So to speak, from the ad on Google, via the landing page, into the email funnel, through automation, to the sale. This means that email funnels also follow the &#8220;classic&#8221; four-stage customer life cycle:</p>
<ul>
<li>Interaction</li>
<li>Discovery</li>
<li>Purchase</li>
<li>Binding</li>
</ul>
<p>How do you turn leads into customers? One method is based on the <a href="https://socialmediaagency.one/aida-model-in-marketing-attention-interest-need-action/" data-type="post" data-origin="de" data-origin-url="/?p=48170" data-id="48183">AIDA model</a>, which goes from 1) attention to 2) interest. Then 3) the interest is aroused, the desire is awakened and the lead 4) completes the transaction and / or purchase.</p>
<p>The next step involves up-sells and cross-sells (more on this later).</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-48254" src="https://socialmediaone.de/wp-content/uploads/2021/08/aida-e-mail-funnel-strategy-marketing-awareness-interest-desire-action-leads-into-customer-inf-graphic.jpg" alt="" width="831" height="750" /></p>
<h3>How do you create a successful funnel?</h3>
<p>In the following, we show why the creation and optimization of an email funnel should ideally be managed by an experienced agency. It is 1) about experience from practical customer projects and 2) about constant optimization through innovations, but also through results from reporting and analyses.</p>
<h2>5 advantages of email marketing</h2>
<p>Many people think <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-id="40501" data-origin="de" data-origin-url="/?p=40461">email marketing</a> is so 1990.</p>
<p>The fact is, however, that email marketing and funnels in particular still deliver extremely good performance figures. Why is that?</p>
<p>Firstly, email marketing is automated, so you don&#8217;t have to deal with each &#8220;customer individually&#8221;. Through segmentation, i.e. division into groups, for example through a small, initial survey at the beginning, emails can be made even more relevant (content suitable for the target group).</p>
<p>Through clicks, tracking and analyses, the emails become more and more personalized, also through sales (as can be seen in the infographic above). If user X has bought product X, he or she will take a different route from now on and receive customized, personalized emails. These are usually sent directly to the smartphone, directly to the workplace. This is what makes emails so immediate.</p>
<p>Ultimately, all of this ensures that the ROI (return on investment) for email funnel marketing is so high. As I said, sometimes even higher than our customers expect.</p>
<p>Let&#8217;s summarize the 5 advantages once again:</p>
<ol>
<li>Automated: E-mail marketing</li>
<li>Relevant: Segmentation</li>
<li>Personal: Personalization</li>
<li>Directly: Newsletters are direct</li>
<li>Particularly high ROI</li>
</ol>
<h2>Infographic: Email automation</h2>
<p>This is how a funnel works:</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-48147" src="https://socialmediaone.de/wp-content/uploads/2021/08/infographic-email-funnel-marketing-steps-ad-organic-landingpage-email-conversion-sale.jpg" alt="" width="879" height="962" /></p>
<h3>Collect leads: Landing page and pop-up</h3>
<p>There are two effective ways to collect email addresses. The aim is always for users to register in the opt-in form.</p>
<ol>
<li>Landing pages</li>
<li>Pop-ups</li>
</ol>
<p>Landing pages are small, extra subpages of a website that are built specifically for the purpose of getting visitors to sign up to the opt-in form and become leads. The content is specially adapted for this purpose, everything is focused on the form, the benefits and there is often a free gift. This increases the rate of registrations even further. Sometimes main menus and other elements are also omitted. The fewer opportunities for promotion, the greater the focus on the desired action -&gt; signing up in the email funnel.</p>
<p>Pop-ups are not individual subpages, but content that is superimposed on the actual website. This blocks users from the content and they have to engage with the content. They either sign in or close the pop-up.</p>
<p>Pop-ups example with gift:</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-47960" src="https://socialmediaone.de/wp-content/uploads/2021/08/example-pop-up-e-mail-sales-funnel-1-step-opt-in-inbound-marketing-book-girft-contact-data.jpg" alt="" width="870" height="581" /></p>
<p>Different designs, texts and colors can also be tested here. This allows you to see later in the analyses what brings many leads and what brings fewer.</p>
<p>A practical example, here even the book covers (download for opt-in) were designed differently in a quick test.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-49190" src="https://socialmediaone.de/wp-content/uploads/2022/08/sales-funnel-beispiel-geschenk-opt-in-kostenloses-buch-nach-eintrag-email-funnel-10-cover-design-splittest.jpg" alt="" width="1424" height="665" /></p>
<h3>AIDA: From attention to purchase</h3>
<p>As always in marketing, there are very basic strategies that are also used here in email marketing. For example, the AIDA principle.</p>
<h4>Attention</h4>
<p>Attention means that the user gets to know a product or a solution.</p>
<h4>Interest</h4>
<p>Interest means that he or she is interested in the product or solution.</p>
<h4>Desire (need)</h4>
<p>Need means that he or she is convinced and wants your product or solution.</p>
<h4>Action (plot)</h4>
<p>Action means that the customer then buys the product or solution.</p>
<h2>Automation: Automated emails for target groups</h2>
<p>One of the magic words in online marketing is &#8220;automation&#8221;.</p>
<p>The more processes are automated, the less work remains. Projects can also be scaled more easily, as you need fewer staff despite an increase in customers. Some areas and digital products or even online coaching can be extremely scalable in this way.</p>
<p>Email funnels can be tailored to different segments. Let&#8217;s take a look at 3 overarching target groups:</p>
<ul>
<li>E-mail funnel for interested parties</li>
<li>Email funnel for new customers</li>
<li>Email funnel for reactivation</li>
</ul>
<p>For example:</p>
<h3>E-mail funnel for interested parties</h3>
<p>The typical visitor who is led from interest to the offer. A simple, effective process looks like this:</p>
<ol>
<li>Encourage interested parties to register (opt-in)</li>
<li>Automated e-mail greeting</li>
<li>Optional: Initial segmentation through a small survey</li>
<li>First trigger emails with enticing offers (vouchers) directly after welcome</li>
</ol>
<h3>Email funnel for new customers</h3>
<p>Not only new visitors are suitable as leads for your email funnel. You can also integrate your online store customers into an email funnel and turn them into regular customers who will order from you a second, third and fourth time.</p>
<p>Example funnel for new customers:</p>
<ol>
<li>Thank you email with discount code for #2 purchase</li>
<li>Order e-mail with shipping status</li>
<li>Multi-level campaign emails
<ol>
<li>Cross-selling offers</li>
<li>Up-selling offers</li>
</ol>
</li>
<li>Seasonal and themed mailings for events
<ol>
<li>Summer season or soccer World Cup</li>
<li>Days like Christmas or Valentine&#8217;s Day</li>
</ol>
</li>
<li>Post-purchase evaluation and satisfaction survey</li>
</ol>
<h3>Email funnel for reactivation</h3>
<p>Every customer that does not have to be acquired anew saves effort, time and money. That&#8217;s why it&#8217;s also worth thinking about email funnels that bring customers back. For example, if they haven&#8217;t bought anything for a while.</p>
<p>Example funnel to win back customers:</p>
<ol>
<li>Reactivation e-mail with special offers</li>
<li>E-mail as a reminder
<ol>
<li>If discount code not used</li>
<li>If purchase canceled in shopping cart</li>
</ol>
</li>
<li>Survey to improve the service: What would you like to see?</li>
</ol>
<p>As learned in the benefits, almost all emails reach users directly, for example on their smartphone.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-48116" src="https://socialmediaone.de/wp-content/uploads/2021/08/e-mail-marketing-sales-funnel-mann-push-nachricht-iphone-neue-email-direkt-vorteil-buero-arbetisplatz.jpg" alt="" width="1200" height="800" /></p>
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<div  class='flex_column av-2dlg3b6-c7173f2c3da6ea326546ca61bde88d8f av_one_fourth  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ></div><div  class='flex_column av-1ypo40y-78a9acb5353cc03d42503a75ecd9cf61 av_one_half  avia-builder-el-18  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-l91koeyb-6cbe3ccc50620d26e214ab7ece031f2c '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h3>Case study and best practice</h3>
<p>Case studies say more than 1,000 words! Here you will find a few selected <a href="https://socialmediaagency.one/?page_id=2807" data-type="page" data-origin="de" data-origin-url="/?page_id=2210" data-id="2807">customer projects</a>:</p>
<ul>
<li> <a href="/?page_id=42287">Case Study</a></li>
</ul>
<p>Do you have any questions? We are happy to help you in a friendly and direct way!</p>
<h2>Email marketing agency</h2>
<p>Your agency for email marketing and automation 2026:</p>
<ul class="checklist">
<li>Full-service e-mail marketing agency</li>
<li>Creation, merchandise management to payment providers</li>
<li><a href="https://socialmediaagency.one/e-business-scaling-digital-commerce-and-key-performance-indicators-kpi-self-employed/" data-type="post" data-origin="de" data-origin-url="/?p=10665" data-id="10705">Scaling</a>: Targeted reach through advertisements</li>
<li>Experts for <a href="https://socialmediaagency.one/social-ads-manager-wmd-job-in-cologne-nrw/" data-type="post" data-origin="de" data-origin-url="/?p=40749" data-id="40805">Social Ads</a> / <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16297" data-id="16589">Google Ads</a> and <a href="https://socialmediaagency.one/native-ads-definition-costs-examples-agency/" data-type="post" data-origin="de" data-origin-url="/?p=17309" data-id="17346">Native Ads</a></li>
<li><a href="https://socialmediaagency.one/targeting-precise-targeting-definition-techniques-and-advantages/" data-type="post" data-origin="de" data-origin-url="/?p=49611" data-id="55414">Targeting</a>: Addressing by age, interests, etc.</li>
<li><a href="https://socialmediaagency.one/re-targeting-addressing-visitors-again/" data-type="post" data-origin="de" data-origin-url="/?p=49981" data-id="55596">Re-targeting</a>: Re-addressing, e.g. <a href="https://socialmediaagency.one/e-commerce-agency-marketing-strategy-search-engine-optimization-seo-google-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16298" data-id="16581">e-commerce</a></li>
<li><a href="https://socialmediaagency.one/lead-lead-generation-for-email-lists-quickly-explained/" data-type="post" data-origin="de" data-origin-url="/?p=48482" data-id="48547">Leads</a>: email funnel and <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-origin="de" data-origin-url="/?p=40461" data-id="40501">email marketing</a></li>
<li>Monitoring and optimization of all <a href="https://socialmediaagency.one/key-performance-indicators-kpi-reporting-cpm-cpc-ppc-co-success-factors/" data-type="post" data-origin="de" data-origin-url="/?p=44489" data-id="44931">KPIs</a></li>
<li><a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545">Performance marketing</a> methodology</li>
<li>Experience from many <a href="/?page_id=42287">cases</a></li>
<li>Contact person: <a href="https://socialmediaagency.one/hello-3/" data-type="page" data-origin="de" data-origin-url="/?page_id=2361" data-id="2942">Contact</a></li>
</ul>
<p>If you have any questions, please give us a call!</p>
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			</item>
		<item>
		<title>Opt-In / Double-Opt-In: What is it? Generate leads for email marketing</title>
		<link>https://socialmediaagency.one/opt-in-double-opt-in-what-is-it-generate-leads-for-email-marketing/</link>
		
		<dc:creator><![CDATA[S_kinski]]></dc:creator>
		<pubDate>Thu, 07 Jul 2022 11:17:45 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Wiki]]></category>
		<category><![CDATA[Definition of]]></category>
		<category><![CDATA[Explanation]]></category>
		<category><![CDATA[Marketing internetowy]]></category>
		<category><![CDATA[Meaning]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Opt-In]]></category>
		<guid isPermaLink="false">https://socialmediaone.de/opt-in-double-opt-in-what-is-it-generate-leads-for-email-marketing/</guid>

					<description><![CDATA[You hear the term opt-in mainly in the context of email marketing and email funnels. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>You hear the term opt-in mainly in the context of <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-origin="de" data-origin-url="/?p=40461" data-id="40501">email marketing</a> and <a href="https://socialmediaagency.one/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/" data-type="post" data-origin="de" data-origin-url="/?p=47682" data-id="47693">email funnels</a>. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have signed up by clicking on an additional button (first e-mail).</p>
<h2>Opt-In in Email Marketing</h2>
<p>Let&#8217;Let&#8217;s take a closer look at the opt-in and its function.</p>
<h3>Collect leads: Grow email list</h3>
<p>Leads &#8211; Prospective customers who have signed up to an email list are called&#8221;leads&#8221;. Another term you hear a lot about in marketing and even more specifically in online marketing.</p>
<ul>
<li>E-mail address (minimum)</li>
<li>Name (optimal)</li>
</ul>
<p>The more data you ask for in the entry form, the smaller the entry rate will be. Therefore, in the first step usually only e-mail address and perhaps the name are called.</p>
<p>For this purpose, for example, one uses pop-ups with small gifts (after opt-in):</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-47960" src="https://socialmediaone.de/wp-content/uploads/2021/08/example-pop-up-e-mail-sales-funnel-1-step-opt-in-inbound-marketing-book-girft-contact-data.jpg" alt="" width="870" height="581" /></p>
<h3>Email Funnel: Automation</h3>
<p>Email funnel &#8211; After registration, people are sent automated emails. These pursue only one goal, according to the <a href="https://socialmediaagency.one/aida-model-in-marketing-attention-interest-need-action/" data-type="post" data-origin="de" data-origin-url="/?p=48170" data-id="48183">AIDA model</a>, a user should go from being an interested party to a buyer.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-48254" src="https://socialmediaone.de/wp-content/uploads/2021/08/aida-e-mail-funnel-strategy-marketing-awareness-interest-desire-action-leads-into-customer-inf-graphic.jpg" alt="" width="831" height="750" /></p>
<h2>After the purchase is before the purchase! Up- and cross-sell</h2>
<p>Using the information from sale #1, could you make further deductions, what else might interest the user?</p>
<p> Cross-selling is the sale of related or complementary products or services, based on the products the customer has already purchased (or in which he or she is interested). <a href="https://socialmediaagency.one/up-sell-sell-additional-more-expensive-products-example-e-mail-funnel/">Up-selling</a> is the additional offering of higher-value products or higher-value services.</p>
<h2>Create email funnel: Here&#8217;s how</h2>
<p>Read more here:</p>
<ul>
<li><a href="https://socialmediaagency.one/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/" data-type="post" data-origin="de" data-origin-url="/?p=47682" data-id="47693">Email / Sales Funnel</a></li>
</ul>
<p><a href="https://socialmediaagency.one/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/" data-type="post" data-origin="de" data-origin-url="/?p=47682" data-id="47693"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-48002" src="https://socialmediaone.de/wp-content/uploads/2021/08/sales-funnel-email-marketing-planung-skizze-notizblock-performance-steigerung-kpi-kennzahlen-85-prozent-steigerung.jpg" alt="" width="1200" height="801" /></a></p>
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		<item>
		<title>Email Funnel Examples: Automated emails for target groups &#8211; automation</title>
		<link>https://socialmediaagency.one/email-funnel-examples-automated-emails-for-target-groups-automation/</link>
		
		<dc:creator><![CDATA[S_kinski]]></dc:creator>
		<pubDate>Sun, 06 Mar 2022 16:19:27 +0000</pubDate>
				<category><![CDATA[Help]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Email Funnel]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Example]]></category>
		<category><![CDATA[Funnel]]></category>
		<category><![CDATA[Interested parties]]></category>
		<category><![CDATA[New customers]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Procedure]]></category>
		<category><![CDATA[Reactivate]]></category>
		<category><![CDATA[Steps]]></category>
		<guid isPermaLink="false">https://socialmediaone.de/email-funnel-examples-automated-emails-for-target-groups-automation/</guid>

					<description><![CDATA[Automated Emails &#8211; One of the magic words in online marketing is &#8220;automation.&#8221; The more processes are automated, the less work is left. It also makes projects easier to scale, after all, you need less manpower, despite increasing customers. Some areas and digital products or even online coaching can be extremely scaled this way. Read [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Automated Emails &#8211; One of the magic words in online marketing is &#8220;automation.&#8221; The more processes are automated, the less work is left. It also makes projects easier to scale, after all, you need less manpower, despite increasing customers. Some areas and digital products or even online coaching can be extremely scaled this way. Read more here: <a href="https://socialmediaagency.one/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/" data-type="post" data-origin="de" data-origin-url="/?p=47682" data-id="47693">Email Funnel</a>.</p>
<h2>Generate purchases: Automated email flow</h2>
<p>Email funnels can be tailored to different segments. Let&#8217;s look at 3 overarching target groups for this:</p>
<ul>
<li>Email funnel for prospects</li>
<li>Email funnel for new customers</li>
<li>Email funnel for reactivation</li>
</ul>
<p>For example:</p>
<h2>Email funnel for prospects</h2>
<p>The typical visitor who is led from interest to offer. A simple, effective process looks like this:</p>
<ol>
<li>Encourage interested parties to register (opt-in)</li>
<li>Automated welcome email</li>
<li>Optional: First segmentation through small survey</li>
<li>First trigger emails with bait offers (vouchers) directly after greeting</li>
</ol>
<h2>Email funnel for new customers</h2>
<p>Not only new visitors are suitable leads for your email funnel. You can also include your online store customers in an email funnel and turn them into regular customers who will order from you a second, third and fourth time.</p>
<p>Example funnel for new customers:</p>
<ol>
<li>Thank you email with discount code for #2 purchase</li>
<li>Order email with shipping status</li>
<li>Multi-level campaign emails
<ol>
<li>Cross-selling offers</li>
<li>Up-selling offers</li>
</ol>
</li>
<li>Seasonal and themed mailings for occasions
<ol>
<li>Summer season or soccer world cup</li>
<li>Days like Christmas or Valentine&#8217;s Day</li>
</ol>
</li>
<li>Post-purchase evaluation and satisfaction survey</li>
</ol>
<h2>Reactivation email funnel</h2>
<p>Every customer who doesn&#8217;t have to be won back saves effort, time and money. That&#8217;s why it&#8217;s also worth thinking about email funnels that bring customers back. For example, when they haven&#8217;t chewed anything for a while.</p>
<p>Example Funnel to win back customers:</p>
<ol>
<li>Reactivation email with special offers</li>
<li>Reminder email
<ol>
<li>If discount code not used</li>
<li>When purchase in shopping cart canceled</li>
</ol>
</li>
<li>Survey to improve the service: What would you like to see?</li>
</ol>
<p>Learn even more about email marketing here!</p>
<h2>Email Funnel: What is it?</h2>
<p>A sales funnel, or more precisely an <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-origin="de" data-origin-url="/?p=40461" data-id="40501">email marketing</a> funnel, increases the sales of companies to a whole new level. Quickly explained: Email funnels are optimized sales funnels into which leads (qualified traffic e.g. via <a href="https://socialmediaagency.one/social-ads-running-ads-tiktok-youtube-instagram-and-facebook/" data-type="post" data-origin="de" data-origin-url="/?p=39148" data-id="39277">social ads</a> or <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-origin="de" data-origin-url="/?p=16297" data-id="16589">Google</a> <a href="https://socialmediaagency.one/social-ads-running-ads-tiktok-youtube-instagram-and-facebook/" data-type="post" data-origin="de" data-origin-url="/?p=39148" data-id="39277">Ads</a> ) are introduced. Sometimes sales even exceed our customers&#8217; expectations.</p>
<ul>
<li> <a href="https://socialmediaagency.one/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/" data-type="post" data-origin="de" data-origin-url="/?p=47682" data-id="47693">Email Funnel</a></li>
</ul>
<p><a href="https://socialmediaagency.one/email-funnel-more-leads-more-customers-more-marketing-create-sales-funnel/" data-type="post" data-origin="de" data-origin-url="/?p=47682" data-id="47693"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-48088" src="https://socialmediaone.de/wp-content/uploads/2021/08/e-mail-marketing-sales-funnel-methode-weg-customer-journey-whiteboard-agentur-agency-sport-fashion.jpg" alt="" width="1200" height="800"/></a></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Performance Marketing Manager f*m*d &#8211; Job in Cologne (NRW)</title>
		<link>https://socialmediaagency.one/performance-marketing-manager-fmd-job-in-cologne-nrw/</link>
		
		<dc:creator><![CDATA[S_kinski]]></dc:creator>
		<pubDate>Sat, 27 Nov 2021 17:25:40 +0000</pubDate>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Social News]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Agentur]]></category>
		<category><![CDATA[Bezahlte Reichweite]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Earnings]]></category>
		<category><![CDATA[Gehalt]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Job board]]></category>
		<category><![CDATA[Jobbörse]]></category>
		<category><![CDATA[marketing agency]]></category>
		<category><![CDATA[Marketing Agentur]]></category>
		<category><![CDATA[Native Ads]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Newsletter Marketing]]></category>
		<category><![CDATA[Paid Reach]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[Salary]]></category>
		<category><![CDATA[Stellen]]></category>
		<category><![CDATA[Verdienst]]></category>
		<guid isPermaLink="false">https://socialmediaone.de/performance-marketing-manager-fmd-job-in-cologne-nrw/</guid>

					<description><![CDATA[Become a Performance Marketing Manager &#8211; We are looking for you in Performance Marketing Management for our marketing agency! Become part of our team with interesting clients, projects and bring campaigns locally, nationally and globally to success. You already have professional experience in the various performance segments? Send us your application! Back to all: Jobs. [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Become a Performance Marketing Manager &#8211; We are looking for you in Performance Marketing Management for our <a href="https://socialmediaone.de/" target="_blank" rel="noopener">marketing agency</a>! Become part of our team with interesting clients, projects and bring campaigns locally, nationally and globally to success. You already have professional experience in the various performance segments? Send us your application! Back to all: <a href="https://socialmediaagency.one/jobs/" data-type="page" data-origin="de" data-origin-url="/?page_id=6888" data-id="19262">Jobs</a>.</p>
<h2>Become a Performance Marketing Manager at One</h2>
<p>From the newsletter funnel to the KPIs &#8211; performance marketing includes a mix of online marketing tools. We present you here all areas and advantages, step by step. You will get to know: <a href="https://socialmediaagency.one/agency/" data-type="page" data-id="2795" data-origin="de" data-origin-url="/?page_id=53">Social Media</a>, Email Marketing, Affiliates, Display and Native Advertising, but also Content Marketing, <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-id="16589" data-origin="de" data-origin-url="/?p=16297">Search Engine Ads</a> and lastly <a href="https://socialmediaagency.one/search-engine-optimization-seo-sea-google-agency-e-commerce-ads-top10-tips/" data-type="post" data-id="16558" data-origin="de" data-origin-url="/?p=16357">Search</a> <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-id="16589" data-origin="de" data-origin-url="/?p=16297">Engine</a> <a href="https://socialmediaagency.one/search-engine-optimization-seo-sea-google-agency-e-commerce-ads-top10-tips/" data-type="post" data-id="16558" data-origin="de" data-origin-url="/?p=16357">Optimization</a>. Everything starts with the right strategy and a good performance marketing agency that understands your craft.</p>
<ul>
<li><a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-id="40545" data-origin="de" data-origin-url="/?p=40394">Performance marketing</a></li>
</ul>
<p>Already seen and done everything? Perfect! Send us your application.</p>
<ul>
<li>Email: office@socialmediaone.de</li>
<li>Subject: Application Performance Marketing</li>
<li>Appendix: Application and curriculum vitae</li>
</ul>
<p>You can expect an international and dynamic working atmosphere. And yes&#8230; We celebrate successes together at events. We always have an open ear for your ideas! You can permanently contribute your other skills and take on a leading role in the future.</p>
<h3>Your profile in Performance Marketing</h3>
<ul>
<li>Professional experience in the field (agency side or client side)</li>
<li>You like to be on Instagram, YouTube, TikTok &amp; Co.</li>
<li>You know current trends and topics</li>
<li>You work conscientiously</li>
<li>Willing to learn, responsible, reflective</li>
</ul>
<h3>Your salary, vacation &amp; Co.</h3>
<p>We evaluate your qualities individually! In Performance Marketing Management, we offer you a fair to very good salary and additional opportunities for bonuses, depending on the skills you bring to the table.</p>
<ul>
<li>Salary: By arrangement</li>
<li>Salary: By arrangement</li>
</ul>
<p>Collaboration with our partners, customers and our team members: Welcome to One! We look forward to receiving your application.</p>
<h2>All jobs: Agency overview</h2>
<p>Business Development for new clients of our agency, Performance Marketing for existing clients, <a href="https://socialmediaagency.one/social-marketing-manager-wmd-job-in-cologne-nrw/">Social Marketing</a>, Social Ads, <a href="https://socialmediaagency.one/google-ads-manager-wmd-job-in-cologne-nrw/">Google Ads</a>, Content Marketing, we are always looking for talent. Here you can find all jobs in an overview:</p>
<ul>
<li><a href="https://socialmediaagency.one/jobs/" data-type="page" data-origin="de" data-origin-url="/?page_id=6888" data-id="19262">Jobs</a></li>
</ul>
<p><a href="https://socialmediaagency.one/jobs/" data-type="page" data-origin="de" data-origin-url="/?page_id=6888" data-id="19262"><img decoding="async" src="https://socialmediaone.de/wp-content/uploads/2020/12/pinterest-marketing-case-study-beispiel-werbung-ads-mode-targeting-keyword.jpg" /></a></p>
<h3>Customers: A selection</h3>
<div class="one-client-slider"><div class="ocs-track" style="animation-duration:72s"><a href="/cases/mercedes/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/mercedes-benz.png" alt="Mercedes-Benz" loading="lazy"></a><a href="/cases/bionade/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/bionade.svg" alt="Bionade" loading="lazy"></a><a href="/cases/rauch/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/rauch.png" alt="Rauch" loading="lazy"></a><a href="/cases/hoover/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/hoover.png" alt="Hoover" loading="lazy"></a><a href="/cases/schwarzkopf/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/schwarzkopf.svg" alt="Schwarzkopf" loading="lazy"></a><a href="/cases/syoss/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/syoss.png" alt="Syoss" loading="lazy"></a><a href="/cases/persil/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/persil.png" alt="Persil" loading="lazy"></a><a href="/cases/badoo/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/badoo.png" alt="Badoo" loading="lazy"></a><a href="/cases/generali/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/generali.png" alt="Generali" loading="lazy"></a><a href="/cases/catrice/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/catrice.png" alt="Catrice" loading="lazy"></a><a href="/cases/toyota/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/toyota.png" alt="Toyota" loading="lazy"></a><a href="/cases/weight-watchers/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/weight-watchers.png" alt="Weight Watchers" loading="lazy"></a><a href="/cases/tesa/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/tesa.png" alt="Tesa" loading="lazy"></a><a href="/cases/wacom/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/wacom.svg" alt="Wacom" loading="lazy"></a><a href="/cases/amazon-music/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/amazon-music.png" alt="Amazon Music" loading="lazy"></a><a href="/cases/balenciaga/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/balenciaga.png" alt="Balenciaga" loading="lazy"></a><a href="/cases/off-white/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/off-white.svg" alt="Off-White" loading="lazy"></a><a href="/cases/viva-con-agua/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/viva-con-agua.png" alt="Viva con Agua" loading="lazy"></a><a href="/cases/dazn/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/dazn.png" alt="DAZN" loading="lazy"></a><a href="/cases/eurowings/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/eurowings.png" alt="Eurowings" loading="lazy"></a><a href="/cases/kochloeffel/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/kochloeffel.png" alt="Kochlöffel" loading="lazy"></a><a href="/cases/wolt/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/wolt.png" alt="Wolt" loading="lazy"></a><a href="/cases/somat/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/somat.png" alt="Somat" loading="lazy"></a><a href="/cases/unicef/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/unicef.png" alt="UNICEF" loading="lazy"></a><a href="/cases/hela/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/hela.svg" alt="Hela" loading="lazy"></a><a href="/cases/carrera/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/carrera.svg" alt="Carrera" loading="lazy"></a><a href="/cases/penny/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/penny.png" alt="Penny" loading="lazy"></a><a href="/cases/edeka/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/edeka.svg" alt="EDEKA" loading="lazy"></a><a href="/cases/ionos/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/ionos.png" alt="Ionos" loading="lazy"></a><a href="/cases/mercedes/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/mercedes-benz.png" alt="Mercedes-Benz" loading="lazy"></a><a href="/cases/bionade/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/bionade.svg" alt="Bionade" loading="lazy"></a><a href="/cases/rauch/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/rauch.png" alt="Rauch" loading="lazy"></a><a href="/cases/hoover/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/hoover.png" alt="Hoover" loading="lazy"></a><a href="/cases/schwarzkopf/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/schwarzkopf.svg" alt="Schwarzkopf" loading="lazy"></a><a href="/cases/syoss/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/syoss.png" alt="Syoss" loading="lazy"></a><a href="/cases/persil/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/persil.png" alt="Persil" loading="lazy"></a><a href="/cases/badoo/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/badoo.png" alt="Badoo" loading="lazy"></a><a href="/cases/generali/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/generali.png" alt="Generali" loading="lazy"></a><a href="/cases/catrice/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/catrice.png" alt="Catrice" loading="lazy"></a><a href="/cases/toyota/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/toyota.png" alt="Toyota" loading="lazy"></a><a href="/cases/weight-watchers/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/weight-watchers.png" alt="Weight Watchers" loading="lazy"></a><a href="/cases/tesa/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/tesa.png" alt="Tesa" loading="lazy"></a><a href="/cases/wacom/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/wacom.svg" alt="Wacom" loading="lazy"></a><a href="/cases/amazon-music/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/amazon-music.png" alt="Amazon Music" loading="lazy"></a><a href="/cases/balenciaga/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/balenciaga.png" alt="Balenciaga" loading="lazy"></a><a href="/cases/off-white/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/off-white.svg" alt="Off-White" loading="lazy"></a><a href="/cases/viva-con-agua/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/viva-con-agua.png" alt="Viva con Agua" loading="lazy"></a><a href="/cases/dazn/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/dazn.png" alt="DAZN" loading="lazy"></a><a href="/cases/eurowings/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/eurowings.png" alt="Eurowings" loading="lazy"></a><a href="/cases/kochloeffel/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/kochloeffel.png" alt="Kochlöffel" loading="lazy"></a><a href="/cases/wolt/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/wolt.png" alt="Wolt" loading="lazy"></a><a href="/cases/somat/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/somat.png" alt="Somat" loading="lazy"></a><a href="/cases/unicef/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/unicef.png" alt="UNICEF" loading="lazy"></a><a href="/cases/hela/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/hela.svg" alt="Hela" loading="lazy"></a><a href="/cases/carrera/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/carrera.svg" alt="Carrera" loading="lazy"></a><a href="/cases/penny/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/penny.png" alt="Penny" loading="lazy"></a><a href="/cases/edeka/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/edeka.svg" alt="EDEKA" loading="lazy"></a><a href="/cases/ionos/" class="ocs-logo"><img decoding="async" src="/wp-content/plugins/smo-cases/assets/logos/ionos.png" alt="Ionos" loading="lazy"></a></div></div><style>.one-client-slider{overflow:hidden;padding:1rem 0;border-top:1px solid rgba(0,0,0,0.08);border-bottom:1px solid rgba(0,0,0,0.08);-webkit-mask-image:linear-gradient(to right,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(to right,transparent,#000 8%,#000 92%,transparent);}.ocs-track{display:flex;align-items:center;gap:1.5rem;width:max-content;animation:ocs-marquee linear infinite;}@keyframes 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]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Klick-Tipp: Email Marketing and Sales &#8211; Software Tip</title>
		<link>https://socialmediaagency.one/klick-tipp-email-marketing-and-sales-software-tip/</link>
		
		<dc:creator><![CDATA[Stephan Czaja]]></dc:creator>
		<pubDate>Fri, 02 Aug 2019 15:52:51 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Advantages]]></category>
		<category><![CDATA[Anfänger]]></category>
		<category><![CDATA[Anhang]]></category>
		<category><![CDATA[Anmeldeformular]]></category>
		<category><![CDATA[Beispiel]]></category>
		<category><![CDATA[Bilder]]></category>
		<category><![CDATA[Click-Tip]]></category>
		<category><![CDATA[Disadvantages]]></category>
		<category><![CDATA[Double-Opt-In]]></category>
		<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Empfehlung]]></category>
		<category><![CDATA[Example]]></category>
		<category><![CDATA[Funnel Marketing]]></category>
		<category><![CDATA[Kampagne]]></category>
		<category><![CDATA[Klick-Tipp]]></category>
		<category><![CDATA[lernen]]></category>
		<category><![CDATA[Nachteile]]></category>
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		<category><![CDATA[Newsletter Marketing]]></category>
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		<category><![CDATA[Recommendation]]></category>
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		<category><![CDATA[Vorteile]]></category>
		<guid isPermaLink="false">https://socialmediaagency.one/klick-tipp-email-marketing-and-sales-software-tip/</guid>

					<description><![CDATA[Email marketing makes sales! When it comes to the topic of email marketing or performance marketing, and then most look for the best software mainly about the fact that it is a free provider. But is free software for email marketing really recommended? My recommendation is Klick-Tipp. Klick-Tipp Experience For doctors, car dealerships, travel companies, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Email marketing makes sales! When it comes to the topic of <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-origin="de" data-origin-url="/?p=40461" data-id="40501">email marketing</a> or <a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545">performance marketing</a>, and then most look for the best software mainly about the fact that it is a free provider. But is free software for email marketing really recommended? My recommendation is <a href="#">Klick-Tipp</a>.</p>
<h2>Klick-Tipp Experience</h2>
<p>For doctors, car dealerships, travel companies, cruises, or even dog food: email marketing is powerful. But to create effective newsletter campaigns, you need the right tool.</p>
<p>We have tried a lot after the many years. Depending on how your company, project or client is set up, there are different solutions. In general, the most recommended for setting up good email campaigns is Klick Tipp. Many online marketing agencies swear by this tool.</p>
<p>So here&#8217;s our little look at Klick-Tipp.</p>
<h3>Advantages of Klick-Tipp as a program</h3>
<p>First, let&#8217;s summarize the benefits in a nutshell.</p>
<ol>
<li>Target group segmentation &#8211; No list chaos</li>
<li>Follow-up emails &#8211; Once created, always there (Funnel)</li>
<li>End devices &#8211; Responsive e-mails and standard newsletters</li>
<li>Learns with through email-based tags, so-called SmartTags</li>
<li>Good A/B Split Testing</li>
<li>Cloud-based &#8211; All contacts in one place</li>
<li>Email Analytics &#8211; Measurable Campaign Success</li>
</ol>
<p>Plus a few extras that I can&#8217;t mention all here, but are fun! For example:</p>
<ul>
<li>Autoresponder function</li>
<li>Facebook list building</li>
<li>PerformBuilder &#8211; Build and Test Login Forms</li>
</ul>
<h3>Disadvantages of Klick-Tipp</h3>
<p>Especially in the beginning the user interface is sometimes confusing and you have to search a bit longer.</p>
<ul>
<li>User interface sometimes confusing</li>
</ul>
<h3>Why email marketing?</h3>
<p>Read the benefits in the article here or &#8230;. Pictures are worth a thousand words. Win customers with serious email marketing:</p>
<p>https://www.youtube.com/watch?v=Lpr4spfzS5A</p>
<h2>Test access, costs and cancellation</h2>
<ol>
<li>Costs and tariffs for access</li>
<li>Try Klick-Tipp for free</li>
<li>Click-Tip cancellation</li>
</ol>
<h3>Costs and tariffs for access</h3>
<p>The most important for all startups and younger companies: How much does Klick-Tipp cost? There are different pricing models depending on whether you pay monthly, annually, if you&#8217;re a small business or a larger one and need capacity and extras accordingly. Here are the basic rates:</p>
<ul>
<li>KlickTipp Standard (entry level): ~ 27 Euro up to 10.000 contacts</li>
</ul>
<p>After that it changes between Standard, Premium (+20 Euro), Deluxe (+40 Euro) and Enterprise (+122 Euro).</p>
<h3>Try Klick-Tipp for free? Is that possible?</h3>
<p>Unfortunately you cannot test the program for free.</p>
<h3>How can I cancel Klick-Tipp?</h3>
<p>If you want to cancel Klick-Tipp to switch to another email marketing provider, go through these steps:</p>
<ol>
<li>Contact Klick-Tipp Support (Cancellation)</li>
<li>Export data from the newsletter system (otherwise your data will be lost)</li>
</ol>
<h2>What is a funnel or sales funnel?</h2>
<p>When you collect email adresses, you have direct access to targeted, quality contacts. Klick-Tipp helps you as a (German [privacy]) email marketing provider to build lists, segment target groups and automate your email marketing (funnel).</p>
<p>You always start in the so-called cockpit. In the cockpit, you can make the various settings and create links. Here you have a complete overview of your prepared, running and past campaigns.</p>
<h3>Segmentation of target groups</h3>
<p>In fact, Klick-Tipp was one of the very first email systems in the world where you could manage your subscribers using tags (so-called labels) rather than simple lists. Meanwhile, the software learns itself, through so-called SmartTags. So it learns through email-based tags and gives you suggestions for improvement.</p>
<h3>Automate: Follow-up emails</h3>
<p>Tagging allows you to write to your contacts in an extremely targeted manner. The newsletter software is therefore specifically tailored to the needs of online marketers. If you want to have a strong, much-used newsletter or email marketing, the Klick-Tipp <a href="https://socialmediaagency.one/marketing-automation-save-time-money-with-software/" data-type="post" data-id="10020" data-origin="de" data-origin-url="/?p=9853">automations</a> are perfect.</p>
<h3>What does automation mean?</h3>
<p>What does automation mean for <a href="https://socialmediaagency.one/sme-social-media-marketing-5-questions-expert-magazine-interview/" data-type="post" data-origin="de" data-origin-url="/?p=6852" data-id="6850">SMEs</a>? Time, geographical and financial freedom thanks to email marketing (better than selling offline).</p>
<div class='avia-iframe-wrap'><iframe loading="lazy" title="Business Automation für KMU – Mario Wolosz @ This Is Marketing" width="1500" height="844" src="https://www.youtube.com/embed/XuRENxaEGys?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p>More information about the software:</p>
<ul>
<li><a href="#" target="_blank" rel="noopener noreferrer">Click-Tip</a></li>
</ul>
<p>You can find more strong recommendations here: <a href="https://socialmediaagency.one/social-media-marketing-tools-software-facebook-youtube-instagram/" data-type="post" data-id="3865" data-origin="de" data-origin-url="/?p=3670">Social Media Software</a>.</p>
<h3>Is free software better?</h3>
<p>Quality has its price, even if it is quite low at only 27 euros. Compared to what you can get with good <a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-origin="de" data-origin-url="/?p=40461" data-id="40501">email marketing</a> from 1,000 contacts.</p>
<p>Free software has the disadvantage that it is always limited in the functions. So anyone who really wants to do sustainable email marketing and thus drive their own sales up, should rely on professional software.</p>
<p>Through numerous best practice examples, it shows that just the paid providers, deliver the most performance. Also from my own experience, the limitation starts e.g. with the amount of email adresses and continues with the functionality around Call-To-Action and analysis as well as monitoring.</p>
<h2>Klick-Tipp Tutorials: Instructions and explanations</h2>
<p>You want to start with Klick-Tipp? Here are a few of the most important, frequently asked questions with video explanation:</p>
<ol>
<li>Create a newsletter?</li>
<li>Create your first campaign?</li>
<li>Create and insert registration form?</li>
<li>Email seen by recipient?</li>
<li>Attach file and link?</li>
<li>Attach pictures and videos?</li>
<li>Set up double opt-in?</li>
<li>Change email address for users?</li>
</ol>
<h3>Create a newsletter? The basics</h3>
<p>https://www.youtube.com/watch?v=eUqAd0ppv1o</p>
<h3>Create your first campaign?</h3>
<div class='avia-iframe-wrap'><iframe loading="lazy" title="Email Funnel erstellen mit Klick-Tipp (deutsch) -  Email Marketing Tutorial" width="1500" height="844" src="https://www.youtube.com/embed/kMJ5mrsM3Bc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<h3>Create and insert registration form?</h3>
<p>So you can create registration form and add it to your website.</p>
<p>https://www.youtube.com/watch?v=uIqD4Gvv3HY</p>
<h3>Email seen by recipient?</h3>
<p>Where can I see if the recipient has opened the email?</p>
<p>https://www.youtube.com/watch?v=HkVpwg2PXVE</p>
<h3>Attach file and link?</h3>
<p>So you can attach and link a file to your emails.</p>
<p>https://www.youtube.com/watch?v=XI-mbGwAByw</p>
<h3>Send pictures and videos?</h3>
<p>So you can email pictures and videos in your newsletter.</p>
<p>https://www.youtube.com/watch?v=Wnjc1biGa0s</p>
<h3>Set up double opt-in?</h3>
<p>Here&#8217;s how you can set up double opt-in processes in Klick-Tipp.</p>
<p>https://www.youtube.com/watch?v=ZcsuQ4f4nbM</p>
<h3>Change email address for users?</h3>
<p>Here you will learn how your adressees can change their email address.</p>
<p>https://www.youtube.com/watch?v=F6k74WXYtpE</p>
<h2>Learn more! What is&#8230;</h2>
<p>What is email marketing and what is performance marketing? Learn more here.</p>
<h3>Email marketing explained</h3>
<p>Easy segmentation and personalization, scalable success, promotion of a new product, discount for customers, information about the company. There is hardly a tool that has had so much success in online marketing over a long time.</p>
<ul>
<li><a href="https://socialmediaagency.one/email-marketing-quickly-explained-funnel-automation-co/" data-type="post" data-origin="de" data-origin-url="/?p=40461" data-id="40501">Email marketing explained</a></li>
</ul>
<h3>Performance marketing explained</h3>
<p>Performance marketing includes a mix of online marketing tools. We present you here all areas and advantages, step by step. You will get to know the different instruments: <a href="https://socialmediaagency.one/agency/" data-type="page" data-id="2795" data-origin="de" data-origin-url="/?page_id=53">Social Media</a>, Email Marketing, Affiliates, Display and Native Advertising, but also Content Marketing, <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-id="16589" data-origin="de" data-origin-url="/?p=16297">Search Engine Ads</a> and last but not least <a href="https://socialmediaagency.one/search-engine-optimization-seo-sea-google-agency-e-commerce-ads-top10-tips/" data-type="post" data-id="16558" data-origin="de" data-origin-url="/?p=16357">Search</a> <a href="https://socialmediaagency.one/google-adwords-agency-search-engine-marketing-campaigns-ads/" data-type="post" data-id="16589" data-origin="de" data-origin-url="/?p=16297">Engine</a> <a href="https://socialmediaagency.one/search-engine-optimization-seo-sea-google-agency-e-commerce-ads-top10-tips/" data-type="post" data-id="16558" data-origin="de" data-origin-url="/?p=16357">Optimization</a>. It all starts with the right strategy and a good performance marketing agency that knows its craft.</p>
<ul>
<li><a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545">Performance marketing explained</a></li>
</ul>
<p><a href="https://socialmediaagency.one/performance-marketing-agency-strategy-for-sales-closings/" data-type="post" data-origin="de" data-origin-url="/?p=40394" data-id="40545"><img decoding="async" src="https://socialmediaone.de/wp-content/uploads/2021/12/performance-marketing-agentur-startegie-anzeigen-werbung-zielgruppe-infografik-email-social-native-ad-display-google-1030x687.jpg"/></a></p>
<p>&nbsp;</p>
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		<title>WPBakery page builder is no longer working? WordPress 5.0 Update</title>
		<link>https://socialmediaagency.one/wpbakery-page-builder-is-no-longer-working-wordpress-5-0-update/</link>
		
		<dc:creator><![CDATA[Stephan Czaja]]></dc:creator>
		<pubDate>Wed, 12 Dec 2018 19:45:45 +0000</pubDate>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[Abonnenten]]></category>
		<category><![CDATA[Aboverwaltung]]></category>
		<category><![CDATA[Composer]]></category>
		<category><![CDATA[Landingpage]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Plugin]]></category>
		<category><![CDATA[Subscribers]]></category>
		<category><![CDATA[Subscription management]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://socialmediaagency.one/wpbakery-page-builder-is-no-longer-working-wordpress-5-0-update/</guid>

					<description><![CDATA[Shock moment! The WPBakery page builder is no longer working. Right after the WordPress 5.0 update. Bug: Due to the new Gutenberg editor, instead of the usual page builder, you&#8217;ll only see shortcodes inside the editor. Fortunately, the content is still displayed cleanly in the frontend. However, editing the content is no longer possible. If [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Shock moment! The <a href="https://codecanyon.net/item/visual-composer-page-builder-for-wordpress/242431?ref=Lukinski" target="_blank" rel="noopener noreferrer">WPBakery page builder</a> is no longer working. Right after the WordPress 5.0 update. Bug: Due to the new Gutenberg editor, instead of the usual page builder, you&#8217;ll only see shortcodes inside the editor. Fortunately, the content is still displayed cleanly in the frontend. However, editing the content is no longer possible. If you are now faced with the question: &#8220;Update or not?&#8221;, you need a quick solution.</p>
<p>It&#8217;s because of WordPress&#8217; new <a href="https://de.wordpress.org/gutenberg/" target="_blank" rel="noopener noreferrer">Gutenberg editor</a>.</p>
<h2>WPBakery Page Builder for WP 5.0 &#8211; how to do it</h2>
<p>We had exactly this case today, the home page should get a new element, bang. Downtime. What to do? Google doesn&#8217;t know the answer. This is what your screen looks like after the 5.0 update:</p>
<p><a href="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-problem-fehler-composer.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-13939" src="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-problem-fehler-composer.jpg" alt="" width="1758" height="946" /></a></p>
<p>Also in the Envato Store the WPBakery Page Builder is only shown up to version 4.9.x.</p>
<p><a href="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-software-version-4-9-problem.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-13941" src="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-software-version-4-9-problem.jpg" alt="" width="368" height="847" /></a></p>
<p>Nevertheless, there is a solution that has already been considered by the creators of the Builder. Something tricky, because in the first moment you often do not see the forest for the trees. Therefore, here, directly my Quick Fix, if you have the same error with the WordPress Core Update.</p>
<h2>Solution: Reactivate WPBakery Page Builder</h2>
<ol>
<li>Update a <a href="https://codecanyon.net/item/visual-composer-page-builder-for-wordpress/242431?ref=Lukinski" target="_blank" rel="noopener noreferrer">WPBakery Page Builder</a></li>
<li>Go to the &#8220;Settings&#8221; of the Page Builder</li>
<li>Disable Gutenberg Editor</li>
</ol>
<p>Already you are back in design!</p>
<h3>Update a WPBakery Page Builder</h3>
<p><a href="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-plugin-aktivieren-uebersicht.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-13937" src="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-plugin-aktivieren-uebersicht.jpg" alt="" width="1502" height="111" /></a></p>
<h3>Go to the &#8220;Settings&#8221; of the Page Builder</h3>
<p><a href="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-menu-backend-auswahl-einstellungen-gutenberg-editor.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-13935" src="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-menu-backend-auswahl-einstellungen-gutenberg-editor.jpg" alt="" width="342" height="281" /></a></p>
<h3>Disable Gutenberg Editor</h3>
<p><a href="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-deaktivierung-editor-loesung.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-13931" src="https://lukinski.com/wp-content/uploads//2018/12/wordpress-wpbakery-page-builder-plugin-update-5-deaktivierung-editor-loesung.jpg" alt="" width="1742" height="940" /></a></p>
<h2><span id="landing-pages-und-conversion" class="ez-toc-section">Landing pages, conversion and newsletter marketing &#8211; Tip!</span></h2>
<p>If you&#8217;re using Composer for landing pages in particular, then Klick-Tipp is the recommendation.</p>
<h3><span id="klick-tipp-e-mail-marketing-beliebteste-software" class="ez-toc-section">Klick-Tipp &#8211; Email Marketing: Most popular software</span></h3>
<p>Email marketing makes sales! When it comes to the topic of email marketing, and then most look for the best software mainly around the fact that it is a free provider. But is free software for email marketing really recommended? Free software has the disadvantage of always being limited in features. So anyone who really wants to do sustainable email marketing and thus drive their own sales up, should rely on professional software. Through numerous best practice examples, it shows that just the paid providers, deliver the most performance. Also from my own experience, the limitation starts e.g. with the amount of email adresses and continues with the functionality around Call-To-Action and <a href="https://socialmediaagency.one/analytics-what-is-analytics-costs-google/" target="_blank" rel="noopener noreferrer" data-type="post" data-origin="de" data-origin-url="/?p=7273" data-id="7299">analysis</a> as well as monitoring. My recommendation is Klick-Tipp.</p>
<ul>
<li><a href="https://www.digistore24.com/redir/38219/Lukinski/" target="_blank" rel="noopener noreferrer">Klick-Tipp</a></li>
</ul>
<p><strong>What is a funnel or sales funnel?</strong></p>
<p>When you collect email addresses, you have direct access to targeted, quality contacts. Klick-Tipp can help you as a German email marketing provider that offers marketing automation usually reserved for large companies. In fact, Klick-Tipp was one of the very first email systems in the world to allow you to manage your subscribers using tags (called labels) rather than simple lists.</p>
<p>Tagging allows you to write to your contacts in an extremely targeted manner. The newsletter software is therefore specifically tailored to the needs of online marketers. If you want to have a strong, much used newsletter or email marketing, the Klick-Tipp automations are perfect. In this video tutorial, you&#8217;ll learn how to better handle newsletter and email lists and generate sales. You don&#8217;t want your customers to receive boring newsletters anymore &#8211; with Klick-Tipp that&#8217;s over!</p>
<p><strong>What is Funnel Cockpit?</strong></p>
<p>In the cockpit, you can make the various settings and create links. Here you have the complete overview of your prepared, running and past campaigns.</p>
<h3>Basic advantages of the software</h3>
<p>Before you read all the advantages in detail under the link to the provider, here are the central and basic advantages of the newsletter software for your online marketing:</p>
<ul>
<li>Easy to use drag &amp; drop composer to create responsive newsletters&lt;</li>
<li>Unlimited number of subscribers with statistics</li>
<li>Unlimited number of newsletters with tracking (follow-up)</li>
<li>…</li>
</ul>
<p>Learn how to use click-tip automations now! Start with:</p>
<ul>
<li><a href="https://www.digistore24.com/redir/38219/Lukinski/" target="_blank" rel="noopener noreferrer">Klick-Tipp</a></li>
</ul>
<h3>Video Tutorial: Create a Klick-Tipp Campaign</h3>
<div class="avia-iframe-wrap"></div>
<h2>Subscriber system for WordPress: Recurring payments</h2>
<p>Subscriber system and passive income. The WordPress solution to fully automate the sale of your memberships and subscriptions!</p>
<ul>
<li><a href="https://www.digistore24.com/redir/37961/Lukinski/" target="_blank" rel="noopener noreferrer">DigiMember 3.0</a></li>
</ul>
<h3><span id="digimember-30-abonnenten-system-fuer-wordpress" class="ez-toc-section">DigiMember 3.0 &#8211; Subscriber System for WordPress</span></h3>
<p>To have customers on subscription (daily, weekly, monthly or on individual order) is the big goal for many in online marketing. Because through subscribers number can be generated suitable income, everyone dreams of it. New customer acquisition? That was once. Here it is about existing customers. Good, free plugins are not available from vendors. Subscriber payments as a free WordPress plugin (subscription management software) is too complex, accordingly, you have to test and compare paid software. Of course, it is totally understandable that most of them first look for free subscription management software. Whether as software for desktop or software with a practical app extension, subscription management makes life in e-commerce immensely easier.</p>
<p>But since the profit from subscriber payments is so profitable, it&#8217;s worth investing in a good (reliable and secure) system: Luckily, the plugin doesn&#8217;t have to be expensive at all! Here is our recommendation for subscriber payments on WordPress.</p>
<h4>Recurring payments in the subscription model</h4>
<p>Recurring payments in the subscription model: This is how billing and management work. The payment methods are extremely diverse. For example, support your online store by paying with credit cards, digital payment or other global payment methods. These can be easily activated from the dashboard. Payment providers galore:</p>
<ul>
<li>Bancontact</li>
<li>Giropay</li>
<li>IDEAL</li>
<li>SEPA Direct Debit</li>
<li>IMMEDIATELY</li>
<li>…</li>
</ul>
<h4>Features of DigiMember 3.0</h4>
<ul>
<li>Sale of memberships and subscriptions</li>
<li>Sequential activation of the contents</li>
<li>Exams &amp; Certificates for Members&lt;</li>
<li>Teaser function</li>
<li>Auto Tagging with Klick-Tipp</li>
<li>Addressing your members personally</li>
<li>…</li>
</ul>
<p>Now we&#8217;re ready to go!</p>
<ul>
<li><a href="https://www.digistore24.com/redir/37961/Lukinski/" target="_blank" rel="noopener noreferrer">DigiMember 3.0</a></li>
</ul>
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		<title>Conversion Boost via Modal Box</title>
		<link>https://socialmediaagency.one/conversion-boost-via-modal-box/</link>
		
		<dc:creator><![CDATA[Laura]]></dc:creator>
		<pubDate>Fri, 25 Jul 2014 14:05:04 +0000</pubDate>
				<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[modal]]></category>
		<category><![CDATA[modalbox]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Plugin]]></category>
		<category><![CDATA[popup]]></category>
		<guid isPermaLink="false">https://socialmediaagency.one/?p=15415</guid>

					<description><![CDATA[Today I had a special requirement for a customer project. Basically it is about the website (CMS, WordPress) of a coaching offer. The newsletter function on the client&#8217;s website plays an important role in customer retention and acquisition. It should be optimized &#8211; in other words, we want to increase the conversion (&#8216;registration&#8217;) of the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Today I had a special requirement for a customer project. Basically it is about the website (CMS, WordPress) of a coaching offer. The newsletter function on the client&#8217;s website plays an important role in customer retention and acquisition. It should be optimized &#8211; in other words, we want to increase the conversion (&#8216;registration&#8217;) of the website. The task will therefore be to optimize our client&#8217;s website for &#8216;newsletter registration&#8217;.</p>
<h2>Minimize jump possibilities</h2>
<p>Imagine a hiking trail. Our goal is to lure people to the restaurant at the end. The more signs we put up along the path, the more likely visitors will leave the path. So in the first step we reduce the number of links, switch off sidebars.</p>
<h2>Modal Box</h2>
<p>Lightboxes have been a big name for years. You can find them in photo galeries on many websites and social networks. If you click on a picture, it opens in a new box while the background of the website darkens.</p>
<p style="text-align: center;"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-2608" src="https://lukinski.de/wp-content/uploads/2014/02/general-bsp.jpg" alt="Modal Popup Boxes" width="750" height="200" /></p>
<p style="text-align: center;"><span style="color: #ff6600;"><em>setting options &#8211; easy to edit</em></span></p>
<p>You can use the same principle to guide visitors in the decisive step &gt; Modal Box. For this you use modal boxes. Modal boxes contain content and action fields (&#8216;buy now&#8217;, &#8216;inform&#8217;, &#8216;register&#8217;). The link is now scattered everywhere (in the main menu, in the footer, on the individual pages and blog posts). With every click of a visitor, only the essential part &#8216;Now for registration&#8217; opens. The website below is darkened and thus fades into the background. Minimized jumping off possibilities, higher conversion.</p>
<h2>Download and try it yourself</h2>
<p>I searched for a while and then discovered &#8216;Easy Modal&#8217;. A simple tool that allows you to set up modals in a few minutes. In the Basic version, free of charge and with all the features that small businesses, self-employed or bloggers need. HTML integration, direct content editing in WP editor and multimedia. So even videos, social media plugins or forms are integrated quickly and easily.</p>
<p>The WordPress Plug In &#8216;Easy Modal&#8217; from <a title="Wordpress plugins by danieliser" href="http://profiles.wordpress.org/danieliser/" target="_blank" rel="noopener noreferrer">danieliser</a> can be downloaded here:</p>
<p style="padding-left: 30px;"><a title="Quickly create modal popups for WordPress" href="http://wordpress.org/plugins/easy-modal/" target="_blank" rel="noopener noreferrer">Easy Modal Plugin</a> &#8211; Download from wordpress.org<br />
<a title="Easy Modal - Documentation, pricing, ..." href="http://easy-modal.com/" target="_blank" rel="noopener noreferrer">Easy Modal Website</a> &#8211; Examples, Documentation &#038; Pricing<br />
[shortcode variables slug=&#8221;adsense&#8221;]</p>
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