News – Social Media Agency

Elon Musk to buy Twitter? Impact & Shares – Online Marketing News

Stephan M. Czaja — Sun, 17 Apr 2022 13:30:15 +0000

This week in social news: Online Marketing DE reports Elon Musk wants to buy Twitter, will he make it? And what impact will this acquisition have? In addition, decision-maker types, important for all who deal with people, whether purchasing, sales or special marketing and performance marketing. More about that in PR Blogger this week. Also in Future Biz: Interaction rate on TikTok: seven times as high as on Instagram! Will TikTok soon overtake Instagram? All the social news from this week, for you in one list, right after the impact. Click here to go directly to Online Marketing News.

Topic: Elon Musk wants to buy Twitter

Last week, Elon Musk, CEO of Tesla, announced that he wants to buy out the social media network Twitter. Previously, he had already bought shares in the amount of 9.2 percent. What exactly his offer now looks like and what short-term impact it had in the following.

Briefly summarized:

Elon Musk wants to buy Twitter
Already owns 9.2% of the shares in Twitter

But first, a look at Twitter and Elon Musk.

[Update] – Elon Musk buys Twitter!

No sooner had the social news been written than it was fluttering through the news tickers of this world:

Elon Musk buys Twitter!

Anyone who followed American television, the general media landscape, could almost have thought they were in a presidential campaign. Every piece of information, no matter how small, was immediately shared. Then it was time for the news of the day to hit the news tickers:

Twitter board approves Elon Musk’s purchase of Twitter

The Twitter board had long granted against this acquisition.

Elon Musk buys Twitter

Elon Musk? The entrepreneur

Elon Musk is an American entrepreneur with African roots, who is the owner and founder of the electric car manufacturer Tesla and the space company SpaceX. He is also the co-founder of the global payment service PayPal. With a total fortune of about 200 billion US dollars, he is one of the richest people in the world.

Elon Musk quickly explained:

US entrepreneur
Companies a.o.: Tesla & SpaceX
Co-founder of PayPal (bought by Ebay)

Twitter? The social network

Twitter is one of the most popular networks, along with Facebook, Google+ and YouTube. Twitter is a microblog, which has the task of sending small messages in the form of text messages, usually with a limited amount of text. Twitter was founded in San Francisco in 2006. Twitter Inc. is a public company and employs about 2000 people. With 353 million users worldwide, including 12 million users in Germany, Twitter is definitely one of the most widespread social networks in the world.

Twitter summarized:

Founded: 2006
Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
Employs 2000 employees
353 million users worldwide

Elon Musk buys Twitter: supply & impact

As reported above, Musk announced last week that he would buy out Twitter. He offered the company $54 per share, for a total of $41 billion. The social media platform reacted to this with the so-called “poison pill” strategy. This strategy is designed to make a company unattractive to potential buyers. They plan to sell shares more cheaply to shareholders who already own more than 15 percent of the total shares.

However, according to the board, it is not out of the question for Twitter to accept an acquisition proposal or work with other companies.

Share price at the time of the news

Here’s what Twitter’s stock price looked like at the time of the news:

Current Twitter rate: 36 months

Here again the long-term view of the last 36 months, with current status.

Online Marketing News: B2B & B2C

Social ads, SEO, SEA, content marketing and more. The headlines of the week:

Online Marketing EN: Elon Musk wants to buy Twitter

This week’s Online Marketing DE features “Collaborative design project: Instagram works on boards” and “OMR22: When Quentin Tarantino meets 60,000 marketing heads”. More news from this week:

Marconomy: The future of HR communication

Marconomy’s blog reports on ” A look at the future of HR communications ” and ” How the 4 Google search intentions affect your B2B digital marketing “. More news from the blog:

More Fire: Influencers & Pharmacists

This week on More Fire, articles include “The Future of Search – What Comes After Google?” and “8 Tips and Examples for Better Call-to-Actions.” More from the blog:

PR Blogger: Decision Maker Types

There is also interesting news from PR Blogger this week, such as “Successful networking on LinkedIn” and “Types of decision-makers you should know if you want to push through influencer initiatives”. More news from this week:

Blogger ABC: Blogs vs. magazines

In contrast, Blogger ABC reports this week on “Gamification: engaging and retaining readers through play” and “Corporate blog vs. magazine: what are the differences?”. More headlines of the week:

Conversion Power: Framework & Results

At Konversionskraft, they delve into “22 female conversion experts whose knowledge will help your business in 2022” and “Omnichannel strategy: a simple framework for better results.” More news from the blog:

B2B Online Marketing: Conversions for B2B Marketing

New from B2B Online Marketing this week includes “When do I use which format in B2B email marketing?” and “Step by Step: In 9 phases to a successful website relaunch”. More online marketing news:

121 Watt: How important are headlines?

This week 121 Watt has topics like “How Attribution Works in Google Analytics 4 (GA4)” and “H1, H2 & Co! – How important are headings for SEO?”. New topics of the week:

Future Biz: TikTok overtakes Instagram

This week on Future Biz among others “Why hashtags, locations & tags won’t save your Instagram content” but also “TikTok interaction rate on average 7x as high as on Instagram”. New articles, headlines and trends:

TikTok interaction rate on average 7x as high as on Instagram
Why hashtags, locations & tags won’t save your Instagram content
Chronological Instagram feed is back

Ryte: simply compress images

This week Ryte has interesting topics like “Performing Website Audits: A step-by-step guide” and “Compress images – reduce load time: How to do it!” on the blog. Check out the posts and more tips here:

Online Marketing Rockstars: Mercedes in the digital future

New headlines this week also include Online Marketing Rockstars like “Matthew Ball is THE Metaverse expert – and he’s coming to OMR22” and “Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments.” Other headlines:

Understanding Instagram algorithm: 3 factors that influence it – Social Media News

Wayne — Tue, 20 Apr 2021 15:01:10 +0000

Understanding Instagram Algorithm – A topic this week: The Instagram algorithm. These are the three factors to consider! Plus, Social Media Hoffmann clarifies why community management is the beginning of everything – matching the algorithm, because interaction is important. Future Biz reports this week: the chronological Instagram feed returns. Are users happy? All the social news from this week, for you in one list, just behind the 3 factors. Click here to go directly to the social media news.

Instagram: More reach through the algorithm

Instagram – Founded in 2010, Instagram is one of the most popular social media networks in the world. Within the first 10 years, the number of users increased from 1 million to 1 billion. Most of the users are between 18 and 34 years old. The gender ratio is about 1:1. What makes Instagram work so personalized is the algorithm. This is very special, but what is an algorithm actually?

Algorithm explained: how does it work?

What is an algorithm simply explained?

The term algorithm comes from computer science (IT). Basically, an algorithm is a program written by experts that examines and analyzes user data and search behavior in an app.

For this, it looks at various parameters, e.g. who publishes a content. Does this person already have relevance or not? Which ones are really relevant? Which ones are displayed to you? That’s what the algorithm decides. Based on this data, users are then shown posts that are tailored to their interests.

What advantages this understanding has and how you influence the algorithm you will learn in the following.

Algorithm factors: What matters?

As described at Social Hub, there are 3 factors to use the algorithm to your advantage.

The three factors of the algorithm summarized:

Interest
Topicality
Interactions

Now briefly in detail:

Interest

Interest – Instagram measures how people interact with the different content. For example, if you often interact with posts that fall under the fashion category, you will automatically be shown more posts from the fashion world.

Topicality

Timeliness – Even though the chronological listing of Instagram feeds is no longer available, the time period in which the post is published still plays a role. Also the frequency of use, makes the difference.

Interactions

Interactions – Interacting with people’s accounts also boosts your reach. If users interact with you often, you will appear more often in their feed.

Social Media Week: The news of the week

Here you can find the current social media usage in Germany.

All Facebook: The path to the metaverse

This week on All Facebook, it’s “Bridge to Metaverse – Hear me speak #AFBMC 2022” and “Social in 30 languages – Social Media Management at Deutsche Welle.” More news from this week:

Brandwatch: Consumer behavior for brands

In contrast, Brandwatch reports this week on “TikTok Guide: Useful Tips for Getting Started” and “Brandwatch + Cision.” More headlines of the week:

Social Media Hoffmann: Community Management – very important!

This week’s Social Media Hoffmann blog is all about “Why Community Management is the Beginning of Everything” and “Training Employees for Social Media.” Updates and news from the blog:

Social Hub IO: The Instagram Algorithm

Social Hub IO’s blog reports on “Advertising Labeling in Influencer Marketing” and “These Social Media Books You Should Know in 2021!”. More news from the blog:

Hootsuite: Ads on Instagram

Exciting news this week from Hootsuite, such as “Posting to Instagram from your desktop: Here’s how (3 methods via PC or Mac)” and “How the Facebook algorithm will work in 2022 and how to make it work for you.” More news from this week:

Social Media One: Multi Channel Marketing

New from Social Media One this week includes “Amazon Music Doc: Now Online!!! Multi Channel Marketing” and “Social Media Industries: Practical Examples and Marketing Methods”. More recent news:

Blog 2 Social: Social media recruiting

This week on Blog 2 Social, among others, articles on “Building a Solid Social Media Recruiting Strategy – Tips & Tricks” and “From WordPress Website to Social Media, Email, Apps and Print – How to Share Your Content with Multiple Media Formats.” More from the blog:

Business Insider: Influencer & Food Trends

This week Business Insider has topics like ” Comedian Aurel Mertz on humor in times of crisis: “People have lost the ability to change their minds” ” and ” Influencers have discovered the next food trend – a startup from Berlin is helping “. New topics of the week:

T3N: Misinformation on climate change

This week at T3N among others “Russian parliament complains about blocking of its Youtube channel” but also “Do quality media help against Fake News? How to read without high costs.” New articles, headlines and trends:

FutureBiz: The chronological Instagram feed

New articles and posts from FutureBiz this week include “/article/why-instagram-hashtags-locations-content-don’t-save/” and “On the importance of social media & the irrelevance of social media marketing.” More headlines of the week:

W&V: Elon Musk takes over Twitter

This week, W&V has interesting topics like “On Twitter: Katjes is now doing NFTs – and reaping fierce headwinds” and “Brand valuation: How social media influences brand value” on the blog. The posts and more tips can be found here:

On Twitter: Katjes now makes NFTs – and reaps fierce headwinds
Battle for Twitter: Financial investor could help Musk with Twitter takeover
Brand valuation: How social media influences brand value

Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype

Laura — Fri, 04 Sep 2020 11:47:12 +0000

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing completely new outfits, poses and faces. Because each model’s look is completely unique and is generated from scratch, the models can be tailored to meet the needs of each client. This technology has the potential to be used by fashion brands as a time- and money-saving measure. The possibilities for what can be created are virtually endless.

Advantages of virtual models inside and outside the fashion world

Virtual models offer a very clear advantage: time does not exist. They are virtually immortalized, their career could last decades or even centuries. The aging process and the use of the model can be coordinated. Through virtual models, companies get a tempting opportunity to design a model that is aligned with the brand image and can be adapted to the exact target group. The look and personality of a virtual model can be tailored to the specific industry, so you can customize it for any sector, even outside the fashion world.

As a social media agency, there is of course an absolute new trend in the air.

Book virtual influencers?

CM Models is the first European provider. More information can be found here: Virtual Influencers.

Example: ASOS e-commerce and virtuality

The online store wholesaler ASOS presents products on such models on the so-called virtual catwalk. The ‘Virtual Catwalk’ offers consumers an effortless way to view products in real life. To make the most of this new in-app feature, ASOS users can point their smartphone camera at a flat surface and press the AR button. In this way, a realistic virtual reality model appears before their eyes to present the selected product.

Who is the model?

ASOS Live Fashion Show

https://www.youtube.com/watch?v=hGX0yfr3wcA

Flexible photo and video production (content)

Another advantage is that you can mount any background. The need to travel to one place for a campaign no longer exists, which in turn has a positive effect on the environment. Costs are saved and additionally, in times of a pandemic, working can be continued without danger.

Short term hype? No

One thing can be clearly said, virtual models are not short-term hype! The tech start-up company Brud and at the same time the creator of Instagram-Sensaion ‘Lil Miquela’, received a seven-figure financing, in the future more art figures from different industries will populate the covers of our magazines and the social media.

Advantages at a glance

The biggest advantages at a glance:

You are immortalized, your career could take decades, even centuries
Companies can build their own virtual models / influencers
Managing brand image
Messages which are to be conveyed to the target group can be better controlled
Appearance and personality can be tailored to specific industries
Any background can be mounted
Inexhaustible workspace
No short term hype – seven digit financing reasons into the Tech start UP brother (Creator of Lil Miquela)
In the future, more art figures from different industries will populate the social media

What does the future look like?

How fast do virtual models grow? The number of relevant virtual models and influencers is still manageable. But the popularity is growing more and more. The market size for influencers on Instagram is growing annually, worldwide by 50%, in 2019 the market value is 2.38 billion dollars. The virtual models work with the greatest designers of our time, have cross-industry collaborations with a wide variety of brands, from electronics to technology, fashion and cosmetics.

Range development via collaborations

The models build up reach, users and customers build an emotional connection to them, follow their lives, follow their steps. Their growth is so rapid that they sometimes overtake movie stars, singers, TV celebrities, athletes and other well-known flesh and blood people in their follower numbers. Collaboration with virtual models, increases the success of the brand on Instagram as they become more and more audible. Brands such as Dior collaborate with companies and have a virtual model report on their fashion show on the account.

The possibilities are growing and the potential is more and more recognized.

The number of relevant fictional characters is still manageable
Rapid growth of virtual models
Working with them increases the success of brands on Instagram
Market size for Instagram influencers is growing at 50% annually worldwide
2019 market value at $2.38 billion
Users/ customers build up an emotional connection to virtual models
Find followers faster than film stars, singers, TV celebrities & athletes

What makes virtual models so special?

Their appearance is amazingly real, their characters individual. Creations, which are breathed life into. They build up an image so that brands and users can identify with them. They are more diverse and changeable than ever before. The boundaries of space and time are removed by you. New ways and possibilities open up to address target groups and do marketing. Virtual models clearly stand out from the crowd. It is innovative, it is new and still a rarity. Virtual models and their beginnings are something that will be talked about in the far future. For companies it is currently only advantageous to give this idea a chance and be among the first before it has become normal. A company gets the opportunity to solve internal problems independently. It is clear that sooner or later everyone will try to get a piece of the cake. The discovery of new models is a big part in the fashion world and through virtual models the possibilities are endless.

Advertising campaign with Ella Stollar (EU)

This is how real digital influencers in advertising look.

Music video by Lil Miquela (USA) “Money”

Music video by Lil Miquela “Hard Feelings”

Already read? The interview with social media agency owner Stephan Czaja, on the topic of “Digital / Virtual Influencers” and their current market opportunities:

Virtual Influencers / Interview in LOUT Magazine

Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week

Laura — Fri, 06 Apr 2018 16:37:15 +0000

This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained:

Why is the data scandal so big?

Previously, it was always possible to retrieve information from friends’ friends. So if resourceful developers develop a tool that people use, they sign up for, and also authorize their personal data to be forwarded, you’ll receive large data packets (many people) – from just one person. If a Facebook user has an average of 500 friends, you can already cover 50,000 people with just 100 participants (50,000 data packets). We all know postings in our timeline titled “So you would look like an actor.” or “What is your zodiac sign?” These applications are written solely to collect data, the more data you have collected, the better it is possible to evaluate user profiles and target them with advertising. As far as the current data security scandal is concerned, this is about two points:

1. Advertising can also contain political content

Advertising does not necessarily have to be run by companies, advertising can also contain messages of political opinion. So data packets can influence elections, as is currently being debated, about the US election and the decision to “Brexit”. If you want to read more about it, you will find all relevant links in the press review below!

2. Analysis of persons for loans, loans and more

Who owns names and geodata, can connect people with more information. Let’s just say – a database about credit card information and a second one with Facebook data packets. From this new conclusions can be drawn. The more data a large company collects, the more accurately it can create profiles of individuals, but also of streets or neighborhoods. In the end, for inquiries, for example, for loans for houses, resorted to many data. As a result, our “private behavior” in social networks has an influence on our “public reputation”. Once the data has been created, it can be copied many times, very simply. If a person is thinking for a company, he can become it for other companies as well (data sales).

Not only Facebook was considered critical this week, but also influencer marketing.

Criticism of Influencer Marketing: Disadvantages of Hypes – Contribution to WDR (German TV)

We met with WDR this week to look at the critical aspects of influencer marketing. The reason was the new sugar tax in the UK, it is levied on food that has a particularly high sugar content. At the same time the big soft drink manufacturers advertise with young bloggers. It creates interesting videos for young target groups that work well on YouTube. For the adolescent user it is not easy to differentiate that these videos are ads. For the user, at first, only the connection of their own favorite blogger and the soft drink brand is: positive brand image! But that the coveted fashion blogger hardly ever drinks soft drinks because he or she is actually eating healthily and paying attention to the figure, as well as doing sports, does not become clear. What stays in the head is the linkage between the brand and the blogger. What other risks are there in influencer marketing? We have taken a critical look together with the WDR.

Criticism of Influencer Marketing: Disadvantages of Hypes

Advertising marking in influencer marketing

How do you characterize advertising in social media networks properly? Many companies rarely know the legal aspects of their daily work with bloggers. There are general guidelines of social networks and advertising must be featured in some social networks. When working with young bloggers, you should point them to this aspect. Also, the advertising tag was one of the topics this week.