TikTok for fashion companies

TikTok is a great platform for fashion companies to promote their products and services. TikTok offers a variety of ways to be creative and attract users’ attention. In addition to traditional ads, fashion businesses can also create their own short videos and share them on the platform. This is a great way to draw users’ attention to the company and strengthen the brand at the same time.

• Advertising for products and services
• Attract attention to the company

However, fashion companies should keep a few things in mind when creating TikToks. For one, the videos should be short and crisp. Videos that are too long are usually not viewed by users. Additionally, the videos should be relevant to the target audience and offer added value. If the videos are not interesting enough, they are quickly skipped or deleted.

• Short videos
• Target group specific content
• Offer added value

So, to be successful on TikTok, fashion companies need to be creative and create interesting content. At the same time, they should also make sure that the content is short and concise. Only in this way can they attract the attention of users and be successful in the long term.

Tips for creating TikToks

Here we have a set of tips for creating TikToks:

1. choose a theme for your video

Before you start creating your TikTok, you should first think about what topic you want to cover. Possible topics for your video could be:

• A particular piece of clothing that you sell
• A new collection you would like to introduce
• Style advice tips
• Background information about your company or brand

2. keep your video short and sweet

TikToks should generally be no longer than 15 seconds. This means that you need to keep your video short and sweet. Therefore, identify the main topic of your video and focus on the essential information you want to convey.

3. use attractive visual elements

Another important aspect of creating a TikTok is using attractive visual elements. Most TikTok users scroll through the feeds to find interesting videos. Therefore, you should make sure that your video stands out and attracts users’ attention. Some ways to do this are:

• The use of colors and contrasts in your video
• Adding graphics and animations
• The insertion of interesting clips from other videos

4. use the right tone of voice

The tone of voice you use in your TikTok is just as important as the visual elements. Users often decide within a split second whether to continue following a video or not. Therefore, it’s important to find the right tone of voice for your video. Some things to keep in mind are:

• Whether the video should be funny, informative or serious
• What music should run in the background
• How to use your voice to convey emotions

The best TikTok hashtags

Hashtags are one of the most important components of TikTok marketing for fashion businesses. They help you reach your target audience and attract more followers. It’s important that you use the right hashtags to promote your content effectively.

Here are some of the best TikTok hashtags for fashion businesses:

#Fashion: This general hashtag is very popular among TikTok users who are interested in fashion. Use it to include your content related to trends, new products or campaigns.

#Fashionista: With this hashtag, you can attract the attention of an audience that is into styling and always up to date with new trends.

#Style: This hashtag directly relates to styling tips and ideas and can help you draw more attention to your posts.

#Fashionblogger: With this hashtag, you can target the account of fashion bloggers to get more followers and spread your content.

#Outfitofday: This hashtag helps users find outfit inspiration while spreading your content.

#outfitoftheweek: Another great way to provide outfit inspiration while getting more exposure for your business.

However, avoid certain hashtags like #spon or #ad. These are considered inappropriate and can be damaging to your business image. Instead, try to use organic hashtags that speak directly to your target audience. Ultimately, TikTok marketing is about connecting with your audience, so remember to match exciting content with relevant hashtags!

Why is advertising on TikTok worthwhile?

The answer is simple: because TikTok is worth it!

TikTok is the latest development on the social media market and is becoming increasingly popular. More videos are uploaded here every month than on all other social media combined. This means it’s a great opportunity for companies advertising here to get their message out to a large audience.

• Addressing a large audience

Many fashion companies use TikTok as another way to showcase their products and promote their business. By using TikTok, they can show their brand and product in a new light. Most companies post TikToks that showcase their new product or brand. This can provide unique insights into the product or brand, which keeps customers interested or inspired.

• Present products/brand
• Promote company

Moreover, experience shows that advertising on TikTok is very effective. The short videos allow companies to convey their message very precisely and directly. Viewers don’t have time to get bored or tune out – they need to be adressed immediately!

• Conveying messages of the company

TikTok Advertising & Algorithm

TikTok advertising for business

Do you need general information about TikTok advertising for businesses? Here you can find everything regarding TikTok advertising placement and costs.

• TikTok advertising for business

TikTok algorithm in marketing

Now you have all the information about TikTok advertising in the company? But how does the algorithm work?

• TikTok algorithm in marketing

Use of the metaverse for fashion companies

The Metaverse offers many opportunities to companies that specialize in fashion. It is a great way to showcase and promote their brand. Some of the main ways fashion brands can use the Metaverse for their brand are:

Virtual Reality Shops

Most people are used to shopping online. But with virtual reality stores, fashion companies can go one step further and offer an immersive shopping experience. Customers can walk through stores in 3D environments, try on different garments and shop from the comfort of their own homes.

Virtual fashion shows

They offer fashion brands the opportunity to present their latest collections in a realistically designed environment. This type of event can include various innovative features, such as virtual photographs and interactive experiential moments. This allows customers not only to examine the latest look, but also to order directly online.

Gamified shopping experiences

Here, too, the aim is to make the shopping experience more attractive and entertaining for customers. Gamified shopping integrates playful elements, such as collecting points, personal avatars, or interactive experiential moments, into the shopping process. This creates an immersive world with the potential to significantly improve the brand experience for customers.

Event marketing

The metaverse also offers companies the opportunity to hold virtual events, whether digital concerts or exclusive product launch parties, to present their brand and address new target group segments. These innovative approaches give fashion brands more exposure than ever before, opening up new avenues for brand globalization.

In conclusion, the metaverse holds many opportunities for fashion companies, from virtual reality shopping to event marketing, to bring their brand into new dimensions of consumer experience. With this tool, fashion companies have the chance to explore new avenues of market communication and market research and thus reach out to even more consumers as a target group.

Risks of metaverse for the fashion industry

The metaverse also poses some risks for the fashion industry:

Presentation of the creations

For example, it might be difficult for designers to display their creations in the metaverse because most avatars have very limited design options. It might also be difficult for customers to try on clothes in the metaverse before buying them. Therefore, fashion companies need to think carefully about whether and how they want to build their business in the metaverse.

Manipulationlation & Attention

The virtually generated environment is easily manipulated and it is difficult to predict how people will react to new designs. Therefore, companies have to be very careful when developing new products, as they have no way of knowing whether or not it will resonate with their target audience. It is also becoming increasingly difficult for companies to make their brand stand out in the metaverse, especially against other competitors.

In summary, the Metaverse offers both opportunities and risks for the fashion industry. However, if fashion marketers are willing to embrace the potential of the metaverse while keeping an eye on the risks, there is an opportunity to create real value for their business.

Preparation for the metaverse

Now you know how to leverage the metaverse. But how do you prepare your company for the onset of the metaverse? For companies, the metaverse means preparing for a whole new set of customers and markets. Because in a world where the boundaries between the real and virtual worlds are blurring, customers will tick differently and have different needs.

• Entering the metaverse as a company

Fashion company on TikTok

Do you already use TikTok for your fashion company? TikTok has become an important marketing tool for fashion companies, as it reaches a large audience and offers the possibility to present the brand in front of a large audience. In this article, you’ll learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, and important hashtags to use.

• TikTok marketing for fashion companies

Concept: Online fashion marketing

Clear marketing strategies and well thought-out concepts are essential to ensure that your fashion and brand new collections get the attention they deserve. In the past, fashion marketing focused mainly on magazines, television and billboards. But today, social media plays the main role.

The world of social media – we’re with you

The world of social media is complex and exciting. Our own YouTube adventure, influencer marketing, Instagram and regular posts on the various social platforms – we are here to guide you through this jungle. We’ll help you find the right concepts and strategies for fashion – from idea development to ongoing content production (including UGC production) and, of course, ad placement.

For example, we do:

1. Target group analysis
2. Content creation
3. Platform selection between TikTok, Instagram, YouTube & Co.
4. Interaction and commitment
5. Paid advertising (Ads)
6. Cooperations
7. Influencer marketing
8. …

This will generate 1) followers for your channel, 2) leads for email marketing and 3) sales for your online store.

Generate followers for your channel – goal #3

By sharing engaging and relevant content and interacting with your target group, you can organically increase the number of your social media followers. These followers will become loyal supporters of your brand and help to increase your reach.

Gain leads for email marketing – goal #2

With targeted ads and the provision of valuable content, you can motivate prospects to provide their email adresses. These leads can then be integrated into your email marketing campaigns to further nurture them and convert them into paying customers.

This is how a sales funnel for fashion works:

This is what a simplified sales funnel looks like (more in our cases).

Generate sales for your online fashion store – Goal #1

By using your social media channels to effectively promote your products or services and place targeted advertisements, you can direct potential customers directly to your online store. Here they can buy your products and thus increase your company’s sales. Read more about our strategies as an e-commerce agency here.

Your direct line to us – Contact us!

Social media marketing for the fashion industry is exciting, but alsoo challenging. New networks and methods are constantly emerging that need to be discovered. But you’re not facing this challenge alone – we’re here for you.

No time? Content, UGC, Ads, get in touch with us:

• Contact us

Advertising: Intelligent campaign management for maximum success

What are we doing?

Paid advertising: Fashion companies can place targeted ads on social media to increase their reach. These ads can be targeted based on demographics, interests and behaviors. We use intelligent campaign management to optimize your ads. We track how users use your online store, use re-targeting strategies and tailor your ads to specific target groups. Our goal is to provide you with the best possible support and maximize your ads.

• Social Ads
• Performance Marketing

Together we define your success strategy

Before we dive into the details, it’s important to develop a clear social media strategy. Sometimes training for your employees is required or guidelines need to be created. No matter how extensive your social media marketing is, your goalso are always the most important thing.

Together we realize your goalso

Your goalso are our motivation. We have covered the most important aspects in our article “12 goalso in social media marketing”: from increasing brand awareness to increasing sales and more. Your success is our common goal.

Data-based ads for fashion: Product #5

Targeting and re-targeting allow us to address and re-address users extremely precisely. These strategic approaches allow us to adapt our messages and offers to the specific interests and behaviors of the target group, which significantly increases the effectiveness of our marketing campaigns.

Not only TikTok Ads and Instagram Ads are interesting for fashion, but alsoo Pinterest Ads.

Power of the community: cultivate your fashion community

Maintaining your community is crucial. From simple questions to regular posts on various platforms, interacting with your community is key to success. Think of influencer marketing, which plays a significant role in the marketing of fashion collections. Influencers are opinion leaders who are followed by hundreds of thousands or millions of people. Their positive image reflects on your brand and is an important part of your community management.

Market research and product development – Your community helps

On social media, you can find valuable information about your product, reactions to your service and conversations about your brand. Whether positive reviews or negative comments – you receive feedback from customers like never before. This feedback helps you to optimize your products and develop them further. As you can see, social media is more than just a marketing channel. It allows you to listen to your target group and spread your message at the same time.

UGC: Have content created

We love using user-generated content for our customers, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User Generated Content (UGC) is a powerful tool that can be used by brands to strengthen their presence on social media.

• UGC: Have content created

Influencer marketing: increasing reach and sales

In the fashion industry, influencer marketing is a powerful tool for increasing reach and generating more sales. Influencers communicate products in an authentic way and enjoy the trust of their followers. As a result, their recommendations lead to increased interest and ultimately more sales, according to the influencer marketing strategy. The selection of suitable influencers and strategic collaborations are crucial to the success of this marketing strategy.

Find out more about here:

• Influencer marketing fashion

• Model castings for international model agency parallel to Fashion Week
• Location (first class) above the rooftops of Berlin (House Of Weekend)
• Opportunity for agency contract and international clients
• Target group: Female (70%) aged 15-22; Male (30%) aged 16-25

Finished design for Instagram posting and story

This is what the finished animated GIFs look like, which will later be converted to MP4 to be compatible with Instagram.

Instagram Story: Design incl. Swipe (Link) Note

The “Swipe up” function is used to gather information. By wiping with a finger on the smartphone, users can access the link directly. It opens in the browser of the smartphone. Learn more about advertising on Instagram: Stories.

Instagram Posting: Design for channel and advertising

The following graphic is a little smaller in size than the story – why is that? Instagram specifies certain dimensions. Stories are theoretically an inverted HD screen:

• HD screen: 1920 pixels wide x 1080 pixels high
• HD screen: 1920 pixels wide x 1080 pixels high
• Smartphone: 1080 pixels wide x 1920 pixels high

With this you have used the full screen in the graphic design and the user does not see any annoying edges. For postings in the instagram channel or in the timeline we use a smaller version, which fits perfectly into the news.

Another advantage is the use of graphics for advertising on Instagram by the ad manager. Here we achieve additional reach through our lookalike audience.

Graphic design: Creative agency with an eye for style

As you can see in the following screenshot, the development of such a graphic design for Instagram (also Facebook, Youtunbe & Co.) in the high-end area is a complex matter that requires the experience and expertise of the media manager:

Next: Advertisements and Cross Social Media

The basis, our key data, the strategy, the concept, now it goes to the range! We use a mix of ads (Instagram and Facebook) and a youtube video for embedding in the blog and for the press.

Advertising on Instagram and Facebook

The graphics are now used for the ads after being posted and collecting first organic interactions from fans. Since the promotion is also about people who have not yet interacted with the model agency, the reach is extended by additional, purchased reach. As a social media agency, you pay strict attention to click prices when it comes to effectiveness. An example:

• Campaign A: Instagram, Video, 14-24 years, female, Berlin (+20km) reaches a CPC (Costs per click) of 0.38 EUR
• Campaign B: Instagram, Image, 14-24 Years, female, Berlin (+20km) reaches a CPC (Costs per click) of 0.61 EUR
• Campaign C: Facebook, Video, 16-25 years, female, Berlin (+20km) reaches a CPC (Costs per click) of 0.25 EUR
• Campaign D: Facebook, Picture, 16-25 years, female, Berlin (+20km) reaches a CPC (Costs per click) of 0.59 EUR
• …

Here we would clearly opt for Campaign C with a click price of 0.25 EUR when it comes to Facebook and at Instagram we opt for the video campaign A. Advertisements are tested and, depending on success, cancelled or equipped with more budget.

Facebook Event: Use Network + Recommendations

Facebook is a great place to work with events. Facebook is happy about good events and plays them off relatively well compared to normal postings. Events are an excellent place to collect prospective customers. This way you can constantly share information about the event but also provide questions and answers. Many advantages, the event can also be advertised and thus higher conversions are achieved by direct click.

https://www.facebook.com/cocainemodels/videos/1967035759982155/

Youtube video for embedding for blog and press

Pictures say more than a thousand words – how much does a good video say? We use additional, small social media video clips for Youtube for many campaigns. The reason is simple: there is a lot of information that can be perceived by the user through video. Much more than a picture can do and much, much more than a text can do. Videos are interesting and by the modern content management systems, which are used by publishers in addition, Blogger and enterprises, video are simply divisible. Such a YouTube video is simply embedded and users can click on the video. Here is an example of a small, fast video for the promotion:

Intermediate conclusion: Social media needs creativity and concept

Social media strategies only work if several factors come together. Structure alone is not enough. Design alone is not enough. Social media managers need a feeling for fans and followers, but also for the system, structure and of course the selection of media and social networks, so that the concept remains slim for the customer and the performance is right.

Practical tips for a lean campaign: graphics, time & money

Graphic design for social media sounds like a relatively simple story to many people, but the conception is very complex. Social media live from ensuring a constant flow of information from us as a company to consumers. Constant information, transparent insights but also current news that are relevant for our fans. The greatest difficulty in graphic design for social media, however, lies in the daily preparation of new content. Those who also work cross-medially, i.e. across networks between Instagram, Facebook, YouTube or social platforms such as Pinterest, constantly need new content, which in turn is prepared differently for the individual social networks.

Graphic design for Facebook

On Facebook alone, there are countless opportunities for us to work with media. The simplest form is text, but you can add emoticons, links or quotes to the text. The next step is about photos, sounds simple, but is also complex. What is our strategy? Do we have models who are photographed by a photo shoot that takes place at regular intervals to provide new material? Do we have a design concept because we don’t rely on human characters but on graphic elements? Do we use drawings or minimalist styles? The planning of a photo shoot or the concept for a corporate design concept alone, which can then be applied to all social media, even with several graphic designers, takes time. Basically, however, it always needs a good address, which consists of:

• Text and wording< Important: Never use slang or colloquial language. Statistically, people migrate to'flabby' formulations
• Emoticons say more than a thousand words
• Link to the online shop or to further information
• More possibilities: Quotations, questions, discussions, etc.

Producing or designing photos: Stylish or optimized?

If we now combine text and photo into one element, then we already have another form, information graphics. So we don’t just make graphics or beautiful photos, but also edit them further, e.g. with text information or also with icons or arrows and circles. This enables us to provide the user with much faster visual access to the information. e.g. by the text hint, arrows or circles mentioned above. If text is placed, how much at all?

Note different formats and dimensions for end devices

If we also plan advertisements on Facebook, we have to be a little cautious with the text content, because purely from the interaction, we should renounce text shares. Facebook ads make the process even more complex, as different graphics have to be created for the different end devices, e.g. notebooks or smartphones. As shown above, each individual social network, but also each end device, uses certain formats. So if we make a posting that is to be launched as an advertisement at a later date, we have to pay attention to it.

If you want to save budget and place a cheap ad, you can work with a square here, for example. The square can be placed nicely on Instagram as well as on Facebook. In the next step we come to an even more complex form of content: videos.
video content for Facebook and Instagram

Not only are videos much more complex to produce, the content must also be adapted to the social network. On Facebook, for example, most video content is initially played without sound. But if there is no sound available to us and it first has to be switched on by the user, caution barrier (!), then we already have to place elements in our video, as well as text, arrows or circles, which exactly point out the advantages to the user. We do not have long time, such a video ad on Facebook, whether organic or through an ad, should not take longer than 30 seconds. Depending on the product, 15 seconds or if it is about image, no matter if for a company or an NGO, also one minute. The lengths are therefore variable depending on the projects and target group.

All these aspects must be considered before the media production, after that comes the booking of the videograph, the video editing but also the acceptance and certain change loops. That’s how complex content planning and production for Facebook can be!

Content Tips for Instagram: Faster Media

How do Facebook and Instagram differ in their approach? Facebook has older users and many users on notebooks and desktops. Here the content and information is often even more detailed, because the individual user gives the content one or two seconds more time – than with Instagram. In addition, text fade-ins are shown immediately. Instagram is much faster here, the timeline lives on many photos and fast likes.

Texts are not placed very prominently and are only partially displayed. It is not possible to set links in the classic postings, only in the Instagram Stories. So our content for Instagram needs to be simpler and deliver the USP that differentiates us from the competition. Products and ideas must therefore be placed relatively prominently, i.e. directly visually perceptible.

That’s why the complexity for Instagram is a little easier than for Facebook (faster production). We don’t have to think about the different devices, because Instagram is used via tablets and smartphones, desktop and notebook are usually omitted. The user group is very special, young and mostly trendy.

Facebook cost-effective, content and ads

As shown in our example above, this best practice is a great way to learn how to make a simple ad.

Theoretically you only need the basic knowledge in Photoshop, which you can learn here on YouTube, some creativity and stockfotos. From this you create a graphic, which then becomes an animation with a few changes. In our Best Practice design example, for example, it is the font that appears: We, want, you! Through animation and movement, our content is much better perceived by users. We do not need any elaborate productions, no photo shoot but also no video production. All we need is our notebook, Photoshop and creativity.

Mobile First: Think of your audience

Most of today’s traffic is generated via mobile devices, so it is worth focusing the ads on square formats or on upright. If you also place advertisements, you can quickly make changes here in the Photoshop file to e.g. make an AB test to find the more effective graphics. The exported GIF file can then be easily converted to a MP4 file, which can be easily published on Instagram and Facebook.

Here once again the differences in the dimensions (pixels):

• Smartphone: 1080 pixels wide x 1920 pixels high
• Classic HD screen: 1920 pixels wide x 1080 pixels high

Social Media Agency for Graphics, Design, Strategy & Performance

If you are looking for a Social Media Agency , which brings all this experience and expertise with it, just as always has new developments in mind, packs them into new concepts for you and develops strategies for the future, then you are exactly right with us. Our experts are happy to help your company with their experience and know-how in the further development of your social media. Social commerce is playing an increasingly important role and the possibilities of image building and public relations in social media are also on a completely new level. Direct contact with customers not only helps in service, but also in product development and of course in sales – most important.

X2 Lite for flexibility in sports

https://vimeo.com/259033645

X1 and X2 – Quick stowed and perfectly protected for hand and wrist

Our focus is initially on gloves. Two designs, each in two variations for extra stability or extra flexibility. The X1 is worked very minimal and should be proven especially for the everyday language use. Only fast stows and protects the most important zones of the hand form and load. The X2, on the other hand, is even a little more sophisticated, for the entire hand and wrist protection. Also in two variations, with extra stability or extra flexibility.

PRGear Sports and Fitness Fashion for Men and Women

Our joint venture consists of three players, us as a marketing and advertising agency, responsible for the beautiful look and functionality of the online shop and the search engine optimization, men blogger Fabian, with over 100,000 fans on Instagram as an athlete for authentic products and just traveling is, in Australia, after the long planning time. From there he always sends us new impressions! And Mia Shop, for friendly customer service, fast distribution and, of course, product development, in close cooperation with everyone involved. Real custom work and 100% commitment.

A new startup is born, Sport & Sportswear

We are looking forward to the coming months and years with our new brand. In addition to our gloves, we now have three more designs online. XT1 shirts, for men and women, for women especially in boyfriend style, special training shirts for men but on a sports jacket for training (XZ1).

Product video of X1 and X2 for Insta & & Facebook Marketing

In collaboration with our video production, we’ve designed this first Instagram / Facebook video among others – as well as other product videos for the X1 and X2. The Facebook video is of course specially tailored to the fact that the fewest mobile devices, the media content, that is videos, play with sound. That’s why the text overlays are very present. By putting product videos in focus on the social network, Fabian is already very active, Instagram. So the videos are designed to be in style and length.

X1 Fitness Glove Product Video for Facebook / Instagram

https://vimeo.com/258847189

X1 Details for the Onlineshop / Video

https://vimeo.com/259033607

Learn more about X1 fitness glove

X2 Details for the Onlineshop / Video

https://vimeo.com/259033645

Learn more about X2 fitness glove

• Influencer: Successful in the Network / ZDF Mona Lisa
• Soraya Wanya Instagram

Fashion, TV and Store Openings: A day as a blogger

For all those who want to read more on the topic, here is an overview of the topic Influencer.

1. E-commerce and onlineshop for Instagram
2. Example Gifs (Mode)
3. Do it yourself! Gifs with Photoshop
4. Photoshop example: Gif with lamp and shadow effect / before
5. Photoshop example: Gif with lamp and shadow effect / after
6. FAQ: Social media graphics

E-commerce and onlineshop for Instagram

With Photoshop you can do more than just graphics. Many companies have domestic photoshop and a person who masters it. This can be used wonderfully to enhance ‘dry’ Onlineshop photos for Instagram. A detailed guide can be found here in the video tutorial: Gifs create. If you know a little about Photoshop, we have a small tutorial: Gifs.

Example Gifs: Best Practice Fashion

Do it yourself! Gifs with Photoshop

1. Window> Animation<
   Activate and then you have a new window. Tip! If you do not see the window with sequences or scenes, but a horizontal timeline, the lower right shows small symbol in the animation window. Then the view changes.
2. Planning<
   First create the finished picture with all elements created in layers.
3. Animation<
   You create individual scenes (below). In any scene, you can activate layers or not. This creates the effect of the movement.
4. Set the time<
   By clicking on the scenes (below), you can set times, for example 0.1 seconds, 0.5 seconds, 1 second, etc.
   Here is a screenshot of the before / after effect, from which everything can be explained. Good luck with your own social media planning!

Photoshop Example: Gif with lamp and shadow effect / before

Photoshop Example: Gif with lamp and shadow effect / after

FAQ: Social media graphics

Convert individual graphics better at Facebook, Instagram & Co.?

Own and individual graphics help companies extremely when it comes to the conversion of the range. It is no longer difficult to reach your reach with the means and possibilities that social networks offer nowadays. Once the range has been purchased, it is however a matter of making it profitable. Only if the range at the end in seller or qualifications or z.b. Converted into newsletter entries, it is good! This is why it is essential to know how to create graphics for social networks that interest the visitors who are interested and who want to know more about them. This works quite simply. Let’s say a product appears in second in the videopot. Let’s just take a circle that paints the product, then the user has been pointed out directly. Directly and immediately. The decisive seconds, which the visitor is interested in the video, were used and the message to place: “New!”.

Why is it so explicit to know the products?

The exact marking is important because the recipe time of a single visitor is not as long as one would expect. Consider once Instagram, then the average video play time, if already interest, is two to three seconds. On YouTube, you have another two seconds and comes up to about five seconds. Within this time the message has to be set at the receiver and the user must be activated for the product or for the service. The period is so short and the next information is just a mouse click away! That’s why it has to be cleared directly, look at this product!

How to create such well-commented graphics for Facebook?

In order for graphics to become an absolute audience magnet and also for clicks, which then convert into their own onlineshop, on the blog or the Amazon page, of course, a lot must be noticed in advance and also a little planned and conceived. In the end, graphics for social media are not the big secret, as it is. In classic print advertising.

Printwerbung works so that a concept is made, which is discussed for weeks or months in large companies. The design and the planning phase must be so long as print media are not reversible! Or briefly: Printed is printed. Completely different to social media, here in simple A / B tests we can run hundreds of graphics directly against each other within a few minutes. If we have hundreds of graphics in a split and this shows the best graphics, we can draw conclusions for future marketing and turn off less converting campaigns. In the end, run only the graphics that concern for a high conversion.

CPC as a success factor

If you want to check your own success of social media graphics, you should have access to the CPC. The CPC simply defines the price you pay per click. So if 100 people see our advertising and clicked on ten people and the advertisement cost 1 €, then we pay effectively 10 cents per click. If another graphic is at 50 cents, then we will put our budget on the first graphic and disable the second, since it is much less effective. This is how the success measurement in social media works and also the later analysis of your created social media graphics.

Social Media One

Merry Christmas: 3 social media chapters for free!

Social Media Marketing Book, Free Essentials for Your Business

As digital natives and social media agency experts, we are happy to share our knowledge free of charge and without obligation. Our goal, whether in the agency or on the blog, is that you yourself can take responsibility for their media! Why, is quite simple, social media thrives on personal emotions and personal involvement of the players. By knowing your social media yourself, understanding the basics and organizing strategically, you come across as more authentic! For the audience, for interested parties and new target groups, you are more honest as a brand, project or as a company and thus trustworthy for users. This aspect is very important in social media, generally in online media. Here it is about many aspects, very important is among other things recommendation marketing through positive comments, shares (shared content) or likes (“like” statement) and so on. But before we open a huge mountain of tasks and strategies… we want to give you a free introduction to social networks and their basic group dynamics on our site. That’s why we’re making the most important chapters from our book “Social Media Marketing” available to you for free. Read more about our social media agency here.

Free Edition: 3 Chapters for Social Media Management

In the free edition, the most important, general chapters are united: Briefly cut, the beginning of fashion, its definition to the goal-oriented social media management, cross-channel. The red thread is still kept and the reading time is limited to two sympathetic hours – in front of the fireplace. We hope you enjoy and look forward to opinions and reviews on “Social Media Marketing – Inspiration for Fashion Labels” on your part.[/vc_column_text][mk_divider style=”thin_solid” divider_width=”one_half” margin_top=”20″ margin_bottom=”20″][vc_column_text]

Contents of the book SMM

Social Media Marketing – Inspiration for Fashion Labels is available at all booksellers! On the internet you can also find the book as a flexible eBook version for iPad, Kindle & Co. The book “Social Media Marketing – Inspiration for Fashion Labels” is about the basic considerations of promotion and marketing in dynamic social networks. Alongside best practice examples, various scientific findings show how effective social media management can be in turning users into brand fans. Read more about the book (on Amazon)…

• Social media marketing
• Channel set-up (multi-channel management)
• Content strategy and development
• Generate reach and crisis PR
• 92 pages, hardcover edition for € 18,90
• 96 pages, digital edition for € 8,90(Shop)
• Read more

/// TIP – blank space

Hardcover book for € 18,99:

…

E-book right here, in our shop for €11.90 8.90