Marketing, make online shop known?!

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Design, payment providers, delivery costs, …

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

SPOTIFY_EMBED

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

Do it yourself or hire an expensive agency?!

BitCoin Small Talk, Making Money Like Out-of-the-Box Thinkers, and Our Focus: Corona Promotions for Retail. Sales are getting lower, but rent is staying the same? Our e-commerce special on creating an online store.

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. How to create an online shop?
2. Which is the best online shop?
3. What does it cost to create an online shop?
4. How is an online shop structured?
5. What do I need for an online shop?

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

How to create an online shop?

The most important thing is, don’t be afraid to approach the task “online shop” yourself! Nowadays, you can quickly map your entire inventory digitally with just a few clicks, using online tools.

Online Tools – We introduce you to the most common ways to create your own online store in this Marketing Podcast episode. To mean, do-it-yourself with online tools, specifically introduced to Shopify.

Creative Commons Software – If you have technical interest or experience, you can use Creative Commons Software, e.g. WordPress / WooCommerce or Magento.

E-commerce agency – If you have large inventories, more than 10,000 items and different variations (driving options, sizes, etc.) then you may want to call on the expertise of an e-commerce agency. Over 90% of retailers, however, can work perfectly with online tools – without an agency.

In this and the following episodes, we will focus on the shopify and woocommerce solutions for those who are interested in technology or have motivated employees.

Which is the best online shop?

1. Modular system – online tools like Shopify
2. Creative Commons – Tools like WordPress / Woocommerce

What does it cost to create an online shop?

For online tools like Shopify, you pay a fixed monthly package price. If you need more products or additional accounts for new employees, you pay a little more. In return, you save almost the entire development costs that you incur with in-house development (WordPress) or with an advertising agency. The cost of the basic version is only 30 euros / month. This already includes many functions, such as coupon codes, but also an SSL certificate for secure data transmission.

With tools like WordPress and WooCommerce, a lot of time goes into the development of design and function. Accordingly, you need either employees with technical know-how or external professionals. In addition, you or an employee, a little familiar with HTML, CSS, MySQL and FTP, so that everything works, from the domain to the finished online shop. In return, you have great freedom and a lot of room for maneuver in extensions. The software WordPress is free, as well as the extension WooCommerce.

The most expensive option is definitely the e-commerce agency solution. Here you have to expect at least a five-digit amount. You hire an e-commerce agency if you have a very large product range with many variations. Make sure that you get comparative offers from other agencies so that you can compare the prices. At the beginning every agency will say, “we can do that”! Therefore, make sure to get comparative offers and references. Always make sure that you get references from the agency. If complications arise later because the agency does not have the appropriate know-how, this would be very annoying.

Show Notes: Business model lateral thinker

The ZDF Neo Magazin episode must also be mentioned:

Search engine optimization: What is it? How does it work?

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

SEO for Google, Bing, Yahoo, DuckDuckGoGo & Co.< More marketing snippets from the podcast? Follow us on YouTube, too. Topic of the Week:

1. What is SEO? How does SEO work?
2. What is Google Optimization? What do I have to do so that Google finds my page?
3. What is SEA? Paid placement or organic ranking?

What is SEO? How does SEO work?

What is SEO? How does SEO work? The 1×1 of search engine optimization for Google, Bing & Co. Why is SEO strong? With ads, every visitor costs you money. If you invest in website and / or e-commerce optimization, you get visitors “for free”. In this podcast episode, we ask the first questions that come to you when you want to learn SEO.

SEO Strategy and Setup (Web & E-Commerce): Example< What is Google Optimization? What do I have to do so that Google finds my page? Also, what is SEA? Paid placement or organic ranking? In this part you will learn more about building for your website or e-commerce, local, regional or national, with example: Dog trainer from Meppen, what should she do? Also a look at SEA (advertising on Google) and the comparison: which is better? Organic reach or paid?

Starting Friday!

]]> https://socialmediaagency.one/instagram-for-beginners-tips-tricks-setup-marketing-and-advertising-ads-marketing-podcast/ Thu, 10 Dec 2020 15:26:09 +0000 https://socialmediaagency.one/instagram-for-beginners-tips-tricks-setup-marketing-and-advertising-ads-marketing-podcast/ Instagram tips & tricks beginners – target audience (avatar), categories, analyze posts, interaction with other posts – what?! What’s it all about if you want to build an Instagram channel yourself, do marketing on Instagram and advertise? In this episode of the Marketing Podcast I ask the most important Instagram questions for beginners!

My grandma is 89 and she has Instagram!

Not only since the new features, like Instagram Shopping, more and more businesses (small and large) want to advertise on Instagram. But to do that, you first need a solid channel. That’s why, in this podcast episode, we ask our Instagram expert the most important questions and answers that come to us more often in our social media agency. Instagram tips and tricks for beginners. Back to the overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Structure, marketing and advertising

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Instagram Basics: Structure
2. Instagram Marketing: Reach
3. Instagram Advertising: Ads

Instagram Basics: Structure

You want the full answer to the question? Then listen to the podcast episode or the Youtube shorties.

• How do I get started with Instagram?
• What resonates best on Instagram?
• Which hashtags get you the most likes?

How do I get started with Instagram?

Start by knowing exactly who your target audience is. To do this, you create avatars. If you know what your specific target group wants, you formulate categories under which posts are made. This way you have a fixed editorial plan, which is optimized bit by bit. By analyzing posts and additional interaction with other posts from other channels, you build up your Instagram channel.

What resonates best on Instagram?

As before, the full answer you hear in the Youtube Shorty or in the whole marketing podcast episode from Spotify, iTunes & Co. But central are friendly faces, a smile, brightness and color instead of dull tones. It goes much deeper in the podcast!

Which hashtags get you the most likes?

Yes, findability but class instead of mass.

Instagram Marketing: Reach

In the second part of Youtube Snippets, we look at marketing and outreach.

What is Instagram Marketing? What is the target audience for Instagram?

Officially, the Instagram app registration is from 13 years. Values below this age limit do not exist. Currently, however, Instagram is the “new” Facebook, with everyone here from 14 (or 13) to 60. So Instagram is the “mass platform” that Facebook used to be.

How do you get more reach on Instagram?

In the shorty you’ll learn: Quality of content goes before quantity. There is also a current Instagram tip, the Insta Reels. With up to +300%, +400% reach. Currently, only a few Instagram users are using this new feature, which is meant to compete with TikTok. How do Instagram Reels work? Find out more in the latest episode of the Marketing Podcast!

Instagram Advertising: Run Ads

After Instagram channel building and marketing basics, now a look at Instagram advertising.

How do I advertise on Instagram?

How do I run ads? Social Ads, whether it’s Insta, Facebook, YouTube, LinkedIn or Pinterest are the immediate key to success for many businesses. The major social networks provide the reach that you, your business or your client needs. All that’s missing is the right strategies, the right setup to get started. In this episode, you’ll get your hands on the first tips for Instagram.

For that, we’ll briefly introduce you to 2 types:

• “Apply post” button
• Professional Ads via Facebook Business Manager

How much does advertising cost on Instagram?

Not general sayable, depends on goals, competition & Co. The CPC (costs per click) is decisive in the end. How much do you pay for “a sale”. If you want to market real estate, then such a purchase can be worth 1,000, 2,000 euros advertising costs per buyer. As e-commerce for electronics rather 1, 2 euros per buyer.

How much does social media advertising cost in comparison?

Simply put, the most expensive platform for social media advertising is LinkedIn, where you meet direct B2B contacts. The cheapest alternative at the moment is TikTok. Instagram is in the upper midfield and is slightly more expensive than Youtube Instream Ads (by video).

]]> https://socialmediaagency.one/lean-canvas-part-3-3-marketing-and-finance-costs-revenues-marketing-podcast/ Sat, 28 Nov 2020 17:18:51 +0000 https://socialmediaagency.one/lean-canvas-part-3-3-marketing-and-finance-costs-revenues-marketing-podcast/ Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. Letters! Last big focus is your revenue streams: How do you make money? More importantly, how do you turn customers into real repeat customers to stretch the “customer lifetime value”? That’s what you’ll learn in the third part of the Lean Canvas (Developing a Business Idea).

Lean Canvas (3/3): Marketing & Money!

Back to overview: Marketing Podcast.

Lean Canvas Special: All Parts

1. Part: Problem, solution and USP
2. Part: Key figures, unfair advantage and target group
3. Part: Marketing and Finances

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Marketing: Offline, Online and Social
2. Money: costs, income, earning money

As a keynote speaker, we show up to 200 participants how to build a business in our workshop. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. Then on the second day, 40 groups present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Marketing: Offline, Online and Social

The marketing mix is increasingly diversifying. Every month, new portals, opportunities or even entire platforms are added, like TikTok at the moment. But also existing platforms expand the possibilities of advertising and sales, like currently Instagram Shopping. At the same time, offline marketing should not be forgotten: Trade shows, letters, and most importantly POS. We take you with us and give you some impulses for your marketing measures. Everything in the overall context of the business idea development in the Lean Canvas.

Money: costs, income, earning money

Making money at last! The last part of our Lean Canvas special is about finances. Of course, only extremely abbreviated, as you’ll see in the episode. Still, we’ll go into some, interesting revenue models that you might not have thought of for your business. Sales, licensing, freemium, a little insight into the world of revenue. These are also your final step in creating the Lean Canvas.

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

]]> https://socialmediaagency.one/lean-canvas-part-2-3-unfair-advantage-metrics-audience-marketing-podcast/ Sun, 22 Nov 2020 11:57:44 +0000 https://socialmediaagency.one/lean-canvas-part-2-3-unfair-advantage-metrics-audience-marketing-podcast/ In the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to investments, whether bank or investors. After that, we focus on the unfair advantage. This helps you to convince people even faster about you and your business idea. After that, with the target groups already in part 3(Lean Canvas #3), we lead over to marketing and finance. Now on Spotify!

Podcast episode on Spotify: Lean Canvas (2/3) Special

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Unfair pitch advantage! + Your X like Y
2. Key figures: Prove your potential success
3. Target Groups: Avatars and first movers

As a speaker, we show up to 200 participants in our workshop how to build a business. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. On the second day, 40 groups then present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Unfair pitch advantage! + Your X like Y

The episode starts with your (ultimate) “unfair advantage”. Simply put: You have 10 years of experience in sales, others don’t have that. Or, you can develop online shops yourself, very few can do that. All this saves you time, money and opens doors faster. Or in short: Your unfair advantage as a founder! First of all, here’s a tip to save 2 minutes of time in your pitch! With your “X like Y”. Simply put, this means: Your business idea is a platform where dog owners can get to know each other. To do this, you use the all-too-familiar Tinder effect. Swipe right: commitment. Swipe left: Decline. Simply put. So instead of explaining at length which technical functions you use, you simply say: “We are the Tinder for dog owners”!

Key figures: Buyers, production, etc.

In real investor pitches, many talk about their idea for 8 minutes and numbers for 1 minute – wrong! In this episode we will show you how important the field “key figures” alone is in the Lean Canvas. To put it simply: Calculate potentials! Example: you open a stylish food store in the city, with vegan snacks. Then ask yourself, for example: How many people are there in the immediate, run-wide vicinity that would stop by your store for vegan snacks. If so, how often would they stop by? How high can you set prices, also in terms of competition? How much vegan competition is there in general? How much does your direct competition sell for? These are all important metrics that give investors (and banks) a quick insight into your industry and your potential.

Target Groups: Avatars and first movers

Who is really important for your later marketing measures? The most common mistake in pitches: target groups from 20-99 years. Wrong! Your target group must be exact. Ideally, you create avatars for them, i.e. an exact description of the person. This exact, specific description brings many advantages. From more targeted advertising budgets to an exact address. For this we also show you the example of Amazon. Started as a bookstore, with ambitions to deliver everything to everyone. It did! In the beginning, the target group was very precise. An insight into target groups and avatars of the Lean Canvas, or company foundation. Also, first movers! They help you establish your business idea faster by being multipliers for you. You’ll learn what that means in this episode from the Marketing Podcast!

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Marketing and Finances

Part 3: Marketing and finance

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