Newsletter marketing: what is it?

At its core, newsletter marketing is the regular distribution of editorial or advertising content by email to a mailing list of subscribers. It is the digital descendant of traditional direct mail, but with one decisive advantage: it is measurable, personalizable and extremely cost-efficient. It is not about sending messages at random, but about delivering the right content to the right person at the right time.

“A well-maintained email list is like having your own printing press for sales – you reach your customers directly in their most private digital space without having to pay Google or Meta for every click.”

Stephan M. Czaja, Social Media One

6 concrete advantages for your sales

What are the concrete benefits of newsletter marketing? The benefits are obvious when you look at the bare figures. While the organic reach on platforms such as Instagram decreases, your email is sure to land in your inbox. In a holistic marketing consultation, setting up your own mailing list is therefore always one of the first recommendations.

1. Independence: No fear of algorithm changes.
2. ROI: Highest return on investment in online marketing.
3. Ownership: Subscriber data belongs to you.
4. Measurability: opening and click rates in real time.
5. Customer loyalty: Building genuine trust over months.
6. Turnover: Immediate sales through promotional mailings.

Agency and strategies? How we increase sales

As a specialized agency, we know: A “newsletter for everyone” no longer works today. Users expect relevance. A successful strategy starts at the first point of contact. In email marketing, we guide users from the first point of contact via specific landing pages directly into an automated process that builds trust and reduces objections.

Segmentation for maximum relevance

Segmentation is at the heart of modern campaigns. We divide your list into groups based on buying behavior, interests or demographic data. When a user comes to your site via TikTok Marketing, they need a different approach than a long-time regular customer. If data is used intelligently, relevance increases and the unsubscribe rate drops to almost zero.

A/B split tests for steady growth

A/B split tests make it more complex and efficient. We test subject lines, call-to-action buttons and the layout of the emails against each other. Even a 1% higher click rate can mean thousands of euros in additional sales for a large mailing list. We don’t leave success to chance, we leave it to the data.

Automation and funnel structure

Building an email funnel is the “supreme discipline”. This is a series of automated emails that are triggered by a specific event (trigger). This can be a download, a purchase or an abandoned shopping cart. A well-built funnel sells for you while you sleep and is the perfect complement to your Google Ads campaigns.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

And then? Segment, build, optimize!

Examples for stores & industry setups

Theory is good, but practice is convincing. As a newsletter marketing agency, we have managed numerous cases. Let’s take a look at three concrete scenarios of what a setup of various sizes can look like to ensure e-commerce success.

1st garden store (small online store): Focus lead gene

This is about picking up hobby gardeners on a seasonal basis. We want customers to buy more by accompanying them through the gardening year. The focus is on content that leads to sales.

• Opt-in: Free planting calendar (PDF) against e-mail.
• Welcome series: 3 emails with tips on soil preparation.
• Trigger: Seasonal push (e.g. “Now fertilizer time”) with discount code.
• Link: Reference to UGC videos of happy harvests.

2. car parts store (middle store): Focus on reactivation

The demand for car parts is often specific and time-critical. Here, we use data on the customer’s vehicle model to provide tailor-made offers.

• Segmentation: Filter by brand and model (e.g. VW Golf vs. BMW 3 Series).
• Shopping cart abandoner: Automated email after 2 hours: “Do the brakes fit?”
• Interval mailings: reminder for oil change or winter tire check.
• Additional sales: cross-selling based on previous purchases.

3. technology & smartphones (large chain): High-end strategy

In a complex technology market, the margins are often small, but the volume is large. This is where we work with high-end automation and AI marketing approaches.

• Multi-channel: Coupling with Webpush notifications for flash sales.
• Loyalty program: Exclusive advance information on new smartphone releases.
• Lifecycle marketing: Offer to extend the contract or trade-in after 24 months.
• A/B testing: Permanent testing of video content in emails.

Also works for new technology, such as small household robots.

Trends in newsletter marketing

What’s next? Hyper-personalization is the buzzword. By integrating dynamic content, emails adapt to the user’s current location or the weather when they are opened. We are also seeing a trend towards “plain text” emails, which appear more personal and improve the delivery rate. In combination with keynotes on marketing trends, we always keep our customers up to date here.

This is how collecting and targeting works:

Newsletter Funnel (Automatisierung)

Newsletter Marketing: Agency & Contact

Why should you trust our expertise? Our advantage is our practical experience: we manage successful own brands in the double-digit million range and know exactly which button click ultimately generates sales. So why are we still working as an agency? Because we love marketing and are constantly on the cutting edge thanks to the large number of cases we work on. We pass this knowledge advantage directly on to you and your team.

Whether you are just starting out or want to optimize your existing funnel – we get your emails to perform.

• Directly to the contact
• A career in email marketing
• More about e-commerce strategies

Remarketing with direct messages: Webpushes

In times of declining organic reach on platforms such as Facebook or Instagram, Webpush offers a direct pipeline to customers. While with Instagram Ads you have to pay for every new click, with Webpush you build up your own pool of valuable contacts that you can reactivate “for free”. This makes this channel the ultimate lever for maximizing profits in e-commerce.

Webpush notifications: What is it?

Let’s start from the beginning: What is a web push? They are short click messages that appear directly in the browser (Chrome, Safari, Firefox) or on the desktop without the user having to actively surf your site. Once allowed with one click (“opt-in“), you have a direct line to the customer, which is technologically reminiscent of the classic SMS, but graphically much more appealing.

And how does that work?

Behind the facade, Webpush uses so-called service workers. These small scripts run in the background of the browser. For you as a store operator, this means that your message reaches the user even when the tab of your store is closed. This is a decisive advantage over conventional on-site marketing measures.

• No app installation necessary
• One-click subscription
• Works on mobile and desktop
• Highest priority in the field of vision
• Minimal technical overhead

The goal is always clearly defined: More reach, more qualified leads, more sales and a sustainable sales boost for your company. It’s about turning “lost traffic” into loyal customers.

More conversion: customers, sales, branding

This is exactly what makes it so magical for many marketers. Just like in newsletter marketing, or more precisely in email marketing, you collect more and more good contacts and can thus get more customers and generate sales. The big difference: the inhibition threshold is much lower with webpush, as the user does not have to type in an email address.

Using psychological triggers

Webpushes use the principle of exclusivity and urgency. When a message pops up directly on the screen, it generates an immediate reaction. In combination with sound marketing advice, campaigns can be developed that pick up the user at exactly the right moment in the customer journey.

• Reactivation of existing customers
• Increase brand awareness
• Direct sales impulse
• Automated shopping cart reminder
• Better click rates than social
• Higher transaction values
• Increased customer lifetime value

Set up Webpush and send messages

Notifications can be sent to everyone, but the real power lies in personalization. Segmentation can also be carried out here – in lists, tags and behavioral patterns, very similar to a professional email funnel structure. The more relevant the message, the higher the conversion.

Example setup furniture store

This is what a strategic example setup for an online store could look like, let’s say from the furniture and furnishings sector:

• Visit the category “Sofa” -> Automatic tag: Living room interest
• No purchase made -> Push after 24h with set-up tips
• Shopping cart abandonment -> Push after 30 min: “Your sofa is still there!”
• Purchase completed -> Tag: Buyer (exclusion of sale pushes)
• After-sales -> Push after 14 days: “Cushions to match your sofa?”

The visual design plays a key role here. The integration of UGC content (user-generated content) in the push images increases trust and the click rate enormously, as it appears more authentic than pure product photos.

Who are typical providers for Webpush?

• OneSignal
• Firebase Cloud Messaging
• PushEngage
• Pushwoosh
• Airship
• Webpushr
• SendPulse
• CleverPush

No matter where, it arrives.

Advantages over traditional channels

In direct comparison to measures such as TV, radio or print, you have virtually no wastage with Webpush. It is digital precision marketing. It’s more like remarketing: you only send your messages to people who have already shown an interest in your brand.

Reach customers directly on mobile & computer

Webpush works on Android devices like native system messages. With additional optimization for Google Ads traffic, you can immediately convert users who come via a search into push subscribers. For iOS users, it is often advisable to add your own store app in order to use native app pushes, which massively strengthens customer loyalty.

• Presence on the home screen
• Push despite lock screen
• Native system integration
• High user acceptance
• No wastage due to ad blockers
• Independence from postage costs

Strategic advantages at a glance

Let’s take a closer look at the strategic advantages to ensure long-term e-commerce success:

• Independence: You are not dependent on the goodwill of Facebook algorithms.
• Speed: A breaking news item reaches thousands of customers in milliseconds.
• Efficiency: The costs per conversion are often 70% lower than with Facebook Ads.
• Data protection: GDPR-compliant, as anonymous IDs can be used instead of real names.
• Synergy: The perfect complement to TikTok consulting to turn virality into sales.

Integration into the multi-channel strategy

A modern online store can no longer operate on a single track. Webpush acts as the golden bridge between high-traffic channels such as TikTok Ads or YouTube Ads and the final checkout. If users come to your store via a creative campaign but are not yet ready to buy, Webpush is your “safety net”.

Using push for content marketing

Not every push has to be a “buy me” offer. Use the channel for your content marketing. If you publish valuable guides, new video productions or lookbooks, a push provides an immediate traffic peak that can also have a positive impact on your SEO rankings.

• Lightning-fast indexing signals
• Immediate traffic peak for new posts
• Using social media synergies
• Send regular added-value impulses
• Strengthening community ties

Webpush in recruiting: finding new ways

An often underestimated field is the recruiting agency work. Potential applicants who are browsing your career site can also be informed about new job offers via Webpush. In combination with social recruiting on platforms such as LinkedIn, this creates a powerful tool to combat the shortage of skilled workers.

Automation and AI in Webpush

The future belongs to automation. Modern systems use artificial intelligence to determine the optimal delivery time for each individual user. If a customer is statistically most ready to buy at 8 p.m. in the evening, the push will be delivered at precisely that time. This is performance marketing at the next level.

• AI-controlled shipping times
• A/B testing of headlines
• Automated product recommendations
• Smart retargeting without cookies

Why Webpush is indispensable for online stores

My opinion: If you want to grow in e-commerce today, you cannot rely solely on the expensive acquisition of new customers.

“Profitability lies in the efficiency of reactivating existing customers.”

Webpush is the most direct, fastest and most cost-effective tool for this. It closes the gap that email marketing and social media often leave open.

As a specialized agency, we help you not only to implement Webpush technically, but also to develop a psychologically sound strategy that sustainably increases your conversion rate. From the initial welcome to the after-sales funnel.

• Agency contact
• Book an Instagram consultation
• Develop TikTok strategy

Trade fair marketing: more than just collecting business cards

The success of a trade fair is often decided months before the first day. Many companies rely on the organic flow of visitors to the exhibition hall – not us. We use targeted Google Ads targeting and social media campaigns to inform your target group in advance and arrange fixed appointments at your stand. This turns your trade fair stand into a highly efficient sales hub.

Digital storytelling before/during/after your trade fair stand

In a noisy exhibition hall, the winner is the one who tells the best story. We integrate professional video production for YouTube, TikTok and Instagram directly into your stand concept.

“Many trade fair appearances fizzle out, weeks of planning for a few hours. We use the full effect over weeks and months for marketing.”

Stephan M. Czaja, Social Media One

Live streams, interactive screens and exciting content ensure that the reach of your presentation does not end at the hall walls, but is scaled globally. A visit to the trade fair becomes a multimedia experience.

• Strategic advance communication (social ads & newsletter)
• Interactive stand concepts (AR/VR & touch screens)
• Live content production on site
• Lead tracking in real time
• Follow-up through automated e-mail funnels

Stand construction: architecture meets marketing psychology

Perfect for brand building, even in e-commerce, an exhibition stand has to do two things: it has to stand out and it has to work. Our team combines architectural expertise with sales psychology knowledge. Where do we place the eye-catchers? How do we guide the flow of visitors? How do we create zones for discreet consultations? Every square metre is optimized so that it contributes to your e-commerce goals or your brand awareness.

Sustainability and modularity

Modern trade fair concepts must be flexible. We develop modular systems that work both at a large leading trade fair and at smaller specialist conferences. This saves costs in the long term and conserves resources. In combination with a strong event sponsoring package, your stand becomes the central focal point of the entire event.

Influencers & VIPs at your trade fair stand

Nothing attracts more visitors than famous faces. Thanks to our deep network as an influencer agency, we bring the right creators directly to your stand. A selfie with a well-known face or an exclusive panel discussion on site ensures immediate attention on social media and physical queues in front of your display.

Content production for maximum extension

While the trade fair is running, we produce high-quality content. Short interviews, product presentations or customer testimonials are immediately prepared for TikTok Ads and Instagram Reels. This allows you to reach decision-makers who cannot be there in person this year but are watching digitally.

• Invitation of key opinion leaders
• Live interviews and podcasting at the stand
• Backstage insights for followers
• Coordination of press interviews

And / or directly with influencers, as here in the case with Toyota:

Trade fair trends: hybrid & digital first

The trade fair of the future is hybrid. We use technologies such as webpush notifications to address trade fair visitors within a certain radius directly on their smartphone (geo-fencing). In this way, we actively direct traffic to your location. Anyone still relying on the “hope” principle today will lose out to competitors who push their presence digitally.

Lead management 2.0

The biggest problem after a trade fair? The “dead leads”. Piles of business cards that are only processed weeks later. We implement digital capture systems that immediately send a personalized follow-up email via your email marketing funnel. While the visitor is still at the trade fair, they already have your digital lookbook in their inbox.

Costs and budget planning for trade fair appearances

A trade fair appearance is an investment. We ensure full cost transparency. Instead of hidden fees, we calculate fixed costs: stand construction, logistics, personnel, technical equipment and the accompanying online marketing. Our goal is a positive ROI. We compare the costs per trade fair lead with your Facebook Ads costs in order to constantly optimize the efficiency of your marketing mix.

5 pricing factors

1. Stand rental and location quality in the hall
2. Complexity of the stand design (individual vs. system)
3. Technology package (LED walls, sound, IT)
4. Accompanying marketing budget (pre- & post-fair)
5. Personnel and catering costs

It always starts with the concept:

Cross-media: From the trade fair to the online store

Trade fairs are branding, but in the end it’s sales that count. We use physical contact to draw users into your digital world in the long term. With exclusive trade fair discount codes that can only be scanned on site, we track exactly which trade fair visitors will later make purchases in your store. This is the perfect combination of the analog world and modern TikTok consulting for e-commerce success.

Our trade fair agency: Your advantage & contact

Why Social Media One as a trade fair partner? We are not just a trade fair construction company and not just an online agency – we are both. Thanks to our numerous cases in the field of brand building and millions in sales with private labels, we know how to inspire people and persuade them to buy. One agency for everything saves you time, minimizes frictional losses in communication and ensures an absolutely consistent brand image. We are “cutting edge” because we bring the latest trends from social media directly into the exhibition hall.

Ready for the perfect appearance? We plan, build and market your next trade fair success.

• Contact us directly
• Book a speaker for your trade fair event
• Develop UGC strategy for trade fairs

Adroll: What is that actually?

Adroll is a demand-side platform (DSP) that enables companies to place ads across thousands of websites and apps. The company is best known for its first-class retargeting. Once a user visits your store, Adroll “follows” them across the web – whether they are reading news, browsing social networks or using mobile apps. It’s the ultimate form of top-of-mind marketing.

Retargeting and prospecting

The magic of Adroll lies in the combination of two strategies: retargeting (bringing back former visitors) and prospecting (finding new, similar users). With access to billions of user data, Adroll can create lookalike audiences that are even more precise than many other providers. In a comprehensive marketing consultation, we analyze how we can profitably activate these target groups for your store.

• Cross-platform retargeting (web & social)
• AI-supported prospecting for new customers
• Dynamic product ads (DPA)
• Automated bidding strategies
• Central management of all display campaigns

Adroll vs. Google Display Ads: What are the differences?

Why use Adroll when Google exists? The main difference lies in the inventory. While Google primarily serves its own AdSense network, Adroll accesses over 500 different ad exchanges, including inventory from Facebook and Instagram. So you don’t just buy from one provider, but across all of them. This often leads to better performance in the e-commerce sector, as users are reached where they have the highest level of attention.

Avoidance of advertising blindness

Thanks to the variety of formats and placements, with Adroll we avoid the typical advertising blindness that often occurs with standard banners in the Google network. We combine classic display banners with native ads and video ads. This increases the click-through rate (CTR) and ensures a healthy mix in your digital presence. We achieve impressive results, especially in combination with UGC content in the creatives.

What comes after the adroll click? Strategic funnel structure

Buying traffic is the first step, converting it is the decisive one. A click on an adroll ad must lead to a highly optimized landing page that immediately delivers on the promise of the ad. As a full-service agency, we do not view adroll as an isolated channel, but as part of a holistic email funnel.

Newsletter and reactivation

As soon as the user lands on your site via Adroll, our goal is lead capture. With a smart opt-in for your newsletter marketing, we convert the one-off click into a lasting customer relationship. We also use web push notifications to reach users even when they are not reading emails or scrolling through social media.

Remarketing: Closing the bag

Professional remarketing is at the heart of every Adroll campaign. We segment visitors according to their behavior: Who only saw the homepage? Who was in the shopping cart? Who has already made a purchase? Each segment receives an individual message. Those who have abandoned their shopping cart are shown a dynamic banner via Adroll with exactly the products they have abandoned – often combined with a small incentive.

• Individual approach per funnel level
• Automated shopping cart reminders
• Cross-selling for existing customers
• Brand awareness through constant visibility
• Real-time customization of advertising media

Adroll in the cross-channel mix: social & search

A modern store visitor uses multiple devices and platforms. They see a story on Instagram, search later on Google and read an article on a news site in the evening. Adroll connects these worlds. We synchronize your TikTok Ads or YouTube campaigns with the Adroll display network. This creates a seamless customer journey that gently guides the user to the conclusion of a purchase.

Understanding attribution models

One of the biggest advantages of Adroll is the detailed reporting. We can see exactly what proportion of the final purchase came from display ads, even if the user ultimately came from a direct search. This helps us to calculate the “true value” of your ad spend (ROAS) and shift budgets from inefficient channels to high performers.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Prices and costs at Adroll

The cost structure at Adroll is flexible and depends on your budget. You usually pay according to the CPM model (cost per 1,000 impressions) or CPC model. Since Adroll works via real-time bidding strategies, the system constantly optimizes to get the best price for the best placement. As an agency, we control these processes to ensure that your budget is not wasted on “blind traffic” but generates real sales.

Efficiency through automation

Through the use of AI marketing features within Adroll, bids and creatives are automatically adjusted. The system learns which banner design works best with which target group. This saves time and massively optimizes the performance of your Facebook Ads extensions.

• No fixed minimum budgets
• Transparent billing according to performance
• Scalability from local to global
• A/B testing of banners included

As always, our price comparison:

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Adroll as a range booster

Relying on Google alone is a waste of potential. Adroll is the perfect complement to close the “gaps” on the Internet and make your brand present wherever your customers are. It is the link between high-interest search and emotional social media consumption. Combined with strong Instagram consulting and technical funnel know-how, Adroll will give you an unfair advantage over your competition.

Your Adroll agency & contact

Why choose Social Media One as a partner for your Adroll campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which psychological triggers need to work with display ads in order to provoke a click. An agency saves you a huge amount of time in the technical connection (pixel setup) and creative design. We make sure that your brand is not just seen, but sold.

Ready for maximum reach beyond Google? Let’s take your retargeting to the next level together.

• Contact us directly
• Create video content for Adroll Ads
• Book keynote on digital advertising trends

Sports marketing: What makes it successful?

At its core, advertising for sporting events is about transferring the “spirit” of sport to the product. The target groups in sport are loyal, passionate and eager to consume. But to really reach these people, a simple logo on an advertising banner is no longer enough. What is needed is integrated communication that picks up fans where they are: In the stadium, in front of the TV watching streaming advertising or on their smartphone.

Emotions as conversion drivers

Sporting events offer an environment in which consumers’ ad blockers are switched off. When the favorite team wins, the willingness for brand interaction is at its highest. We use these psychological windows of opportunity to use professional marketing advice to create campaigns that ignite precisely at these moments of happiness. The goal: more reach, more leads and a significant boost in sales.

• Authentic brand integration instead of disruptive interruption
• Using the live atmosphere for real-time marketing
• High viral potential through fan content
• Strong identification through regional or national ties
• Long-term image enhancement through loyal partnerships

Everything starts with planning, whether it’s stadium advertising or streaming ads.

Sponsoring: focus on strategic partnerships

Sponsorship is much more than patronage – it’s a hard-hitting business tool. As a specialized agency for event sponsoring, we analyze which club, which athlete or which event fits your brand values exactly. Is your brand more suited to exclusive equestrian sports or mass-market soccer? The choice determines the ROI (return on investment).

Athletes as brand ambassadors

Booking sports stars offers instant social proof. When a world-class athlete uses your product, their discipline and success is projected directly onto your brand. We take care of the entire process: from scouting and contract negotiations to producing content for YouTube ads or exclusive Instagram campaigns. A prominent face can often increase the effectiveness of your Facebook ads threefold.

Stadium advertising and on-site presence

Despite all the digitalization, the stadium remains the place where the magic happens. The visibility on the perimeter advertising not only reaches the fans on site, but also millions on the screens thanks to the TV broadcast. In combination with classic TV advertising, this creates an omnipresence that makes your brand the market leader in terms of perception.

Digital perimeter systems and virtual carpet ads

Technology in stadiums is developing rapidly. Modern LED boards allow animated messages that direct the viewer’s eye in a targeted manner. Even more innovative are virtual carpets or overlays that only appear in the TV picture. This allows us to target advertising differently from region to region – a user in Germany sees a different advertisement than a viewer in Asia, while both are watching the same game. This is e-commerce marketing at the highest technical level.

• LED perimeter advertising (animated and eye-catching)
• Static banners at strategic junctions
• Video wall spots during the breaks
• Promotional campaigns in the stadium perimeter
• VIP box branding for B2B networking

The digital extension: social media & content

A sporting event lasts 90 minutes, but the digital campaign runs 24/7. We use the “hype” surrounding an event to tell a story through TikTok ads and Instagram Stories. We rely heavily on UGC (user-generated content). When fans share their experiences in the stadium and your brand appears organically, it’s the most honest form of advertising.

Retargeting for sports fans

Did you know that we can later target users who were in the vicinity of the stadium online? Through geo-fencing and intelligent retargeting, we build the bridge from the physical experience to the purchase in your online store. Anyone who has seen a banner in the stadium will be shown the appropriate Instagram ad in bed in the evening. This loop is the key to high conversion rates.

Measuring success in sports marketing

In the past, sports marketing was often a “gut feeling”. We are changing that. Using modern analytics tools, we measure your brand’s visibility on TV, interaction rates on social media and direct traffic growth during game time. We link this data to your Google Ads strategy to ensure that every search query for your brand name leads to a sale.

KPIs in focus

• TV reach and advertising equivalent value
• Social media engagement (likes, shares, comments)
• Traffic peaks on the website during the event
• Conversion rate of sponsored landing pages
• Brand lift studies for image improvement

Integrated campaigns: The interplay

Advertising at sporting events works best when it is part of a bigger picture. A TV spot prepares, the banner in the stadium reminds, the influencer on the sidelines creates trust and the web push notification after the game provides the final incentive to buy. We coordinate all these channels so that your message doesn’t get lost in the noise but reaches the customer clearly.

Advertising is also possible in front of the stadium and event:

Sports marketing agency: Your advantage & contact

Why Social Media One as a partner for sports marketing? As a holistic marketing agency, we manage our own brands in the double-digit million range and know exactly how emotions are converted into sales. We are “cutting edge” because we transfer the latest trends from TikTok and AI marketing directly into the world of sports. An agency saves you time, nerves and ensures significant cost savings in media planning through professional planning.

Ready for your brand’s kick-off? Let’s plan the next big thing in sports marketing together.

• Contact agency
• Influencer events for sports brands
• Retain customers from sporting events

AI marketing: How do agencies use AI?

KI Erfahrung von Stephan Czaja

AI doesn’t do the job, but it can make certain areas up to 184 times faster. For agencies, this means that they can offer their clients significantly more service in less time. While a traditional editorial team used to take days or weeks to create and coordinate content, modern AI tools do large parts of this in just a few minutes. This also shifts the role of agencies: they become more of a strategist and curator, while repetitive tasks are taken over by the AI.

Increase productivity

Today, texts, images and videos can be created much faster than ever before. In the past, several departments had to work together on a project; today, a well-formulated prompt is often enough. Even transcript corrections of YouTube videos or the creation of social media descriptions can be done virtually in real time. This not only enables agencies to produce more output, but also a higher frequency of tests and optimizations. A blog post is no longer seen as a single project, but as part of a continuous content machine that constantly delivers new data.

• Texts in minutes instead of hours
• Processes become scalable
• Faster optimizations possible

AI Avatare 2022/2023

PS: What sets us apart? We were already active before the AI hype. With content spinning software, the first virtual avatars at fashion shows and early automation. This experience shows that technology changes, but the core remains the same – those who understand how tools work early on are ahead of the game. Today, we are ready for the next evolutionary stage in marketing.

Accelerate creativity

There has also been a paradigm shift in the creative process. Where people used to work with brainstorming sessions and lengthy coordination, campaign ideas can now be visualized directly by AI tools. Storyboards, video plans or content days are created at the touch of a button, including suggestions for titles, keywords and even variations for different target groups. This does not mean that creativity disappears – on the contrary: creativity is accelerated by AI. Instead of spending a long time refining ideas, teams have more time to focus on fine-tuning and emotional appeal.

Minimize costs

One major advantage of AI is the drastic reduction in costs. A few years ago, companies had to employ large teams of copywriters, designers or video producers to publish relevant content at a high frequency. Today, many of these tasks can be automated. This does not mean that human labor is becoming superfluous – rather, the focus is shifting: instead of investing budgets in quantity, money is increasingly flowing into strategy, brand management and the creation of truly unique content. AI takes over the craft, humans control the vision.

• Produce SEO content more cheaply
• Teams are relieved
• Focus shifts to strategy

Create texts with AI

AI doesn’t just write texts – it delivers complete content strategies. For SEO of blogs, product descriptions, Google titles and meta descriptions, AI is a real game changer. While copywriters used to spend hours working on structure, wording and optimization, AI like ChatGPT now creates multiple variants in seconds. This opens up a new dimension of testing: Which title brings more clicks? Which description will keep users on the page longer? AI provides immediate data that teams can use to further refine content.

From blog to store optimization

Whether blog posts, landing pages or product pages – the tools adapt individually. Google Titles and preview texts are created automatically and can be imported directly into the CMS or store via XML import. This puts an end to the tedious copy-paste of individual content. Particularly exciting: AI recognizes patterns in search queries and automatically suggests content that is highly relevant to the target group. If you use this, you can build a data-driven content machine in the background that grows continuously.

• Automated content pipelines
• SEO optimization in real time
• Strategy driven by data

Create images and graphics with AI

Fotos machen? So 2026

Searching for stock photos is a thing of the past. Today, AI can be used to generate realistic images and complex infographics using a text prompt. People used to spend hours on platforms like Shutterstock – and often still couldn’t find a suitable image. It was particularly difficult in niches, for new products or for scenarios that simply didn’t exist yet. AI solves this problem by generating image ideas directly. This not only creates unique visuals, but also a consistent visual language across all channels.

Visual content for every platform

Images and graphics can be used immediately for blog articles, SEO strategies and social media posts. The big advantage: every brand can create its own visual world without being dependent on external providers. This not only makes production cheaper, but also strengthens the brand identity because the visual language and tonality can be controlled directly.

Create videos with AI

Content nach Keyword Plan (AI)

Video production days used to be expensive and inflexible. Today, small content pieces can be created in just a few minutes with AI and changed immediately if necessary. Instead of expensive days of filming in the studio, a short prompt is often enough to create a complete explanatory video or even a promotional film. The comparison is impressive: where several weeks of planning used to be necessary, today several versions for different target groups are created in just a few hours. This not only speeds up campaigns, but also makes them much more flexible.

Realistic avatars and speakers

Videoschnitt der AI Avatare

Modern tools can reproduce real people, right down to their voice, facial expressions and gestures. This allows videos to be produced in series without the voice actors having to go to the studio every time. This is a revolution, especially for brands with high content requirements. At the same time, the question of authenticity arises: do customers prefer to see real people or is a perfect simulation enough? This shows that AI not only changes technology, but also the expectations and perceptions of target groups.

Website and store automation

AI is also changing customer service. Instead of waiting for human responses, companies now offer chatbots that are available around the clock. These systems access databases, answer questions and even speak fluently with customers. The advantage is obvious: no one has to wait for opening hours anymore. But there’s more: AI can also act proactively, give purchase recommendations and make individual product recommendations – an area that was previously only possible with enormous effort in e-commerce.

Automated campaign planning

E-Mail Funnel (Automatisierung)

Not only customer service is automated. Newsletter marketing, funnel strategies and A/B split tests are also faster and more targeted. In the past, marketing teams had to plan test runs over weeks and evaluate them manually. Today, AI immediately generates several variants, tests them in parallel and delivers results in real time. As a result, companies gain speed and can make data-based decisions without long waiting times.

Change through AI

Google setzt auf KI statt Suchergebnisse

The world is changing – and so is marketing. Giants like Google have to rethink their business models because new players like OpenAI are conquering the market and other offspring like Worldcoin. Even giants like Meta are investing billions in AI. And alongside the giants are many small tools such as Gauth AI (from ByteDance). In addition, there is more and more augmented reality (AR) such as VR glasses from Meta or Snapchat.

Creators and influencers are also feeling the change: videos can now be created at the touch of a button. This is having an impact on entire industries – from film production and copywriting agencies to traditional photographers. Where expensive hardware and large teams used to be necessary, today a laptop with the right software is often enough.

New opportunities for all

The advantage: Anyone can realize their ideas without large budgets or networks. The boundaries between professional and amateur are becoming blurred. A person with a good concept can now produce the same level of content as a company with a large team – if they know the right tools. This opens up completely new markets, but also changes expectations: Customers are getting used to fast, high-quality content – and companies have to keep up.

What makes the use of AI difficult for companies?

Many companies fail not because of the technology, but because of how they deal with the flood of new tools. Hundreds of AI applications appear every month, only a few of which are really relevant. If you don’t have a clear overview, you quickly lose time and money. What’s more: Not every team is prepared to use AI effectively. The tools are powerful, but they require knowledge, experience and, above all, a good strategy. Without this, they often remain unused or are used incorrectly.

Integration into the company

AI goes far beyond content: CRM systems, recruiting or data analysis – everything can be automated. But without specialist knowledge, the potential remains untapped. This is why more and more companies are relying on specialized consultants to select and implement the right tools. Those who have this expertise in-house can scale their processes, while others get stuck in the jungle of possibilities. In retrospect, the difference is not whether you use AI, but how you use it.

• Too many tools to choose from
• Lack of expertise in the team
• High demand for integration

Veo 3 Fast for fast social campaigns

KI Smalltalk mit Stephan Czaja (Co-Owner)

ChatGPT, or more precisely OpenAI, was ahead for a long time with Sora, but then came Google Veo 3.

In marketing, seconds often count. With Veo 3 Fast, clips can be created extremely quickly without any major loss of quality. Perfect for A/B tests for ads, quick reactions to trends or social media posts in the style of TikTok or Instagram Reels. This makes AI a real competitive advantage in everyday content creation.

• Clips only 8 seconds long
• Particularly fast generation
• Optimal for ads and social media
• Suitable for A/B tests

The most important links:

• Click here to go to Google Veo 3

Video length is 8 seconds each

If you want to make longer films (more on this in a moment), you will need patience, as each video export is only 8 seconds long.

Demos and example with Veo 3

Here you can see various demos and examples with Veo 3.

Clip + Clip + Clip = movie with Veo 3

A movie made with Google Veo 3:

Do you want to use state of the art AI? Our marketing agency will help you to use the latest AI trends and tools efficiently for your store. Write to us or give us a call: Contact.

Standard model for the highest quality

Those who value depth of detail should opt for the standard model. This produces scenes with finely tuned lighting, realistic movements and better composition. This version is the first choice for branding campaigns, image films or more elaborate explanatory videos. Quality takes precedence over speed here.

• Realistic scenes and lighting moods
• Finer picture quality
• Recommended for branding and storytelling

Picture-to-video for creative effects

Now Google is going one step further. Images can be automatically transformed into short clips. This allows marketers to bring existing assets such as product photos or logos into motion and generate creative animations. Ideal for campaigns that want to refresh existing material or adapt it for different platforms.

• Turn photos into animated clips
• New use of existing assets
• Public preview from August

Integration and workflows

The strength of Veo 3 also lies in its integration. The technology is ready for immediate use via Vertex AI and tools such as Canva. Over 70 million videos have already been created with it, including more than 6 million for companies. With SynthID watermarking, AI content is clearly marked – an important step towards transparency in marketing.

• Can be used directly in Vertex AI
• Seamless integration with Canva
• SynthID ensures traceability

Planning remains crucial

Even though Veo 3 brings enormous speed, it is no substitute for planning. As with classic productions for YouTube, Instagram or TikTok, a clear goal, an editorial plan and a keyword plan are the basis for successful campaigns. Only by combining strategy and technology can AI unfold its full potential.

• Strategy remains indispensable
• Keyword plan for reach
• Editorial plan for consistency

Good planning is half viral! Here are some practical tips:

Tip, read the tips here: AI prompts for VEO 3

AI videos as a marketing standard

Google Veo 3 shows where the journey is heading: fast clips for social media, high-quality productions for branding and creative animations from images. For agencies and brands, the model is a tool that reduces costs, speeds up processes and enables new formats. Those who integrate AI into their planning today will have a clear head start tomorrow.

• Quick clips for social media
• High-quality videos for branding
• New formats with picture-to-video

What comes next?

Veo 3 is not the end, but the beginning. Models will be longer, more detailed and more flexible. Voices and avatars will become more realistic and workflows even more automated. For marketers, this means: get started now, gain experience and optimize processes. Because AI video production (as well as AI product photos for e-commerce) will become as commonplace in the coming years as social media is today.

• Longer and more realistic clips
• Seamless integration into marketing workflows
• Starting early gives you a head start

Who is better? Veo 3 vs Sora

Finally, a direct comparison: Sora from OpenAI vs Google Veo 3.

Advertising costs at a glance

Coded with ♡ von Stephan

With search engine and display ads, you can reach users at exactly two moments: actively searching (search) or passively consuming (display). Our calculators help you to realistically plan budgets at channel and campaign level – including reach and click estimates.

• Google Search Ads Calculator
• Google Display Ads Calculator
• Microsoft (Bing) Ads Calculator

Google Search Ads

Google Search Ads place you at the top of the search results when users actively search for solutions. Use the calculator to plan click prices, daily budgets and expected clicks – an ideal basis for lead and sales campaigns.

• High intent: Visible for relevant search queries
• Strong lever for performance (leads & sales)
• Google Search Ads Calculator

Read here what we can do for you: Google Ads Agency.

Google Display Ads

Google Display Ads deliver reach on millions of websites, apps and YouTube. Perfect for upper funnel, awareness and retargeting. Use the calculator to see how many impressions your budget can realistically deliver.

• Wide inventory in the Google Display Network
• Ideal for branding and smart retargeting setups
• Google Display Ads Calculator

Microsoft (Bing) Ads

Microsoft Advertising (Bing) reaches target groups that search outside of Google – often with higher purchasing power and less competition. The calculator helps you to plan CPC, budget and click reach precisely.

• Alternative search reach with solid conversion quality
• Often lower CPC due to less competition
• Microsoft (Bing) Ads Calculator

Plan budget & reach realistically

Realistic media plans are based on clear assumptions: CPC, CTR, CR and target CPA. Our calculators ensure transparency – you can immediately see what reach, clicks and conversions your budget is likely to achieve, comparable across all channels.

• Fast scenarios: Low / Medium / High
• Transparent basis for offer & forecast phases
• Free to use online – without registration

Best practices for greater efficiency

Solid structure beats high budget: Work with clean keyword groups, negative keywords, suitable placements and clear goals. Combine search (intent) and display (reach/recall) – plus retargeting – for a holistic performance.

• Clean campaign structure & tracking
• Combine search + display + retargeting
• Test regularly: ad texts, target groups, bids

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

Advertising costs at a glance

Coded with ♡ von Stephan

The cost of social media advertising depends on many factors – platform, target group, competition and ad format. With our calculators, you can realistically calculate your campaigns and immediately see how much reach you can achieve with your budget.

• Instagram Ads Calculator
• TikTok Ads Calculator
• YouTube Ads Calculator
• Facebook Ads Calculator
• LinkedIn Ads Calculator
• Pinterest Ads Calculator
• Snapchat Ads Calculator
• X Ads Calculator
• Tinder Ads Calculator

Do you need support with your campaigns? Learn more about our social ads agency here.

Instagram Ads

Instagram is one of the strongest platforms for visual marketing. Ads appear in the feed, in Stories or in the Explore area. Use the calculator to determine the costs and reach of your campaign.

• High visibility through visual formats
• Particularly strong for lifestyle and brand advertising
• Instagram Ads Calculator

TikTok Ads

TikTok is the platform with the greatest viral potential. You can reach Gen Z and millennials in particular with creative short videos. The calculator shows you the realistic costs of your campaign.

• Perfect for young target groups
• High virality through short videos
• TikTok Ads Calculator

YouTube Ads

YouTube is perfect for moving image marketing. Ads can be placed before, during or after videos. Use the calculator to plan your budget precisely.

• High reach through video formats
• Ideal for branding and product presentations
• YouTube Ads Calculator

Facebook Ads

Facebook offers a wide range of ad formats – from single images to videos and carousels. Use the calculator to calculate your reach and costs.

• Diverse advertising formats
• High reach in various target groups
• Facebook Ads Calculator

LinkedIn Ads

LinkedIn is the leader in B2B marketing. You can use ads to reach specialists and managers in their professional environment.

• Targeted approach in B2B
• Particularly valuable for lead generation
• LinkedIn Ads Calculator

Pinterest Ads

Pinterest is the platform for inspiration. Ads appear where users are actively searching for ideas. Use the calculator to calculate the cost of your pins.

• Strong for interior, lifestyle and fashion
• Visual marketing with high relevance
• Pinterest Ads Calculator

Snapchat Ads

Snapchat is ideal for a young target group between the ages of 13 and 30. You can use the calculator to determine the costs of your Snap Ads.

• Young target group with high activity levels
• Interactive ad formats
• Snapchat Ads Calculator

X Ads

Platform X (formerly Twitter) is ideal for reaching opinion leaders and communities directly. Use the calculator to plan your budget realistically.

• Particularly strong for news and trends
• Targeted approach in real time
• X Ads Calculator

Tinder Ads

Tinder offers an unusual advertising environment with a high level of attention. With creative placements, you can reach a young, active target group here.

• Creative approach through swipe mechanism
• High interaction through special placement
• Tinder Ads Calculator

What do social media ads really cost?

The actual costs depend on the competition, target group targeting and ad format. Our calculators give you a transparent basis for your media planning. This way you avoid surprises and use your budget effectively.

• Realistic budget planning
• Range forecasts for all platforms
• Calculate free of charge and immediately online

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

Short clips with a strong effect

KI Update mit Stephan Czaja (Co-Owner)

Sora creates videos up to 20 seconds long in 1080p. That sounds short, but it’s enough for ads, product presentations or social media posts. These formats are particularly effective on platforms such as TikTok, Instagram or YouTube Shorts. This allows campaigns to be launched more quickly, trends to be picked up on and target groups to be reached precisely.

• Clips up to 20 seconds
• Optimal for TikTok, Reels & Shorts
• Perfect for product ads

Branding and storytelling with Sora

Anyone who values brand building will benefit from Sora’s ability to create scenes with realistic composition, lighting moods and movement. This makes it possible to produce image films, short story formats or branding campaigns that create closeness to the brand and look professional – even without a large camera team.

• Realistic scenes for image films
• Visually strengthen brand messages
• Storytelling without filming costs

Picture-to-video for creative effects

A powerful feature of Sora is the conversion of images into videos. Logos, product photos or key visuals can be animated and set in motion. This is an efficient method of repurposing existing material, especially for campaigns with many assets.

• Turn images into animated clips
• Get more from existing assets
• Creative animations for campaigns

Demos here:

Use in performance marketing

Performance marketing is all about speed and testing. Sora can be used to generate different ad variants that can be used for A/B testing. This allows marketers to react more quickly to data and translate creative ideas directly into measurable campaigns.

• Produce ads faster
• A/B tests with variants
• Faster optimization of campaigns

Integration into marketing workflows

OpenAI offers Sora as an API. In conjunction with ChatGPT or DALL-E, workflows are created that seamlessly combine text, image and video. This makes the entire content production process – from the script to the storyboard to the finished clip – digitalized and scalable.

• API-first for automation
• Can be combined with ChatGPT & DALL-E
• Scalable processes for agencies

Strategy remains indispensable

As powerful as the technology is, nothing works without planning, even with Sora. A clear editorial plan, target group analysis and keyword strategy remain the basis of every successful campaign. Only when technology and strategy work together does AI unfold its full effect.

• Strategy + AI = success
• Keyword plan for reach
• Editorial plan for consistency

AI videos as a marketing standard

Sora shows how content production is changing: short, realistic clips for social media, creative animations from images and branding campaigns in cinema quality. Those who integrate these possibilities today will benefit from lower costs, greater reach and a clear competitive advantage tomorrow.

• Cost savings for productions
• New formats for social media
• A head start for early adopters

Sora can already do that:

Outlook: What’s coming with Sora 2?

The next stage of development is on the horizon: longer videos, better audio quality and more realistic avatars. For marketers, this means gaining experience early, optimizing workflows and being ready for the next generation of AI videos.

• Longer clips in the future
• Better voices and sound
• Starting early gives you a head start

Sora vs Google Veo 3

Finally, a direct comparison: Sora from OpenAI vs Google Veo 3.