Market Archives - Social Media Agency Sun, 15 Feb 2026 13:53:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 Cannabis Hype USA: California, Instagram, YouTube and the Big Buiness https://socialmediaagency.one/cannabis-hype-usa-california-instagram-youtube-and-the-big-buiness/ Sat, 14 Sep 2024 13:52:03 +0000 https://socialmediaone.de/cannabis-hype-usa-california-instagram-youtube-and-the-big-buiness/ Cannabis hype – It all started with medical cannabis, but the cannabis business is now a billion-dollar market. The cannabis hype in the USA, especially in California, has revolutionized the way brands appear on social media worldwide. California is not only considered a pioneer for the legalization and consumption of cannabis, but also a center for innovative marketing strategies.

California: The pioneer in the cannabis market

California was one of the first US states to legalize the recreational use of cannabis. Since legalization in 2016, the industry has exploded. Today, there are numerous cannabis companies in California offering innovative products and services, from high-quality flowers to THC and CBD products for various applications.

Cannabis brands are experiencing enormous growth, particularly on platforms such as Instagram and YouTube. What is behind this hype and how does the big business behind it work? Finally, such“online cannabis stores” are now also available in Germany, where you can easily order cannabis. Find out how social media has changed the cannabis market and what you can learn from it.

The combination of a creative start-up scene, support from the government and broad acceptance in society has led to California serving as a role model for many other states and countries today.

  • 2016: Legalization of cannabis for recreational use
  • 2018: Opening of the first legal cannabis stores
  • Today: A billion-dollar industry with a focus on lifestyle, health and wellness

The role of Instagram in cannabis marketing

Instagram has established itself as one of the most important platforms for cannabis brands to promote their products and reach their target groups. Through visually appealing content, influencer marketing and targeted hashtag strategies, companies can achieve high reach and engagement. Hashtags such as #CannabisLegal or #MedicalCannabis in particular help to reach the target group and generate attention.

Companies use Instagram to tell authentic stories and build a connection with their community. It’s not just about selling products, but also about building a brand that stands for certain values and a certain way of life. A good example is the Cookies brand, which has become one of the world’s most recognizable cannabis brands through clever influencer marketing and strong visual campaigns.

Forbes documentary: Cookie’s Business

The Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community. Read more about Cookie’s Hype here.

https://www.youtube.com/watch?v=tvVz3CAy2nA

YouTube: Combining education and entertainment

YouTube offers cannabis brands even more opportunities to create content that both informs and entertains. From tutorials on cultivation and use to product tests and medical explanations, the variety of content is huge. Companies like MedMen and Weedmaps have shown that quality content and a strong online presence are crucial to succeeding in this industry.

For those who want to learn more about the buying process, we recommend taking a look at the options for buying weed online – no waiting room required!

Big business with cannabis

The sale of cannabis has become a multi-billion dollar business in California. From startups to established companies, everyone is using social media to expand their brand presence and attract new customers. It’s not just about selling the products, but also about building a strong brand that stands for quality, sustainability and conscious consumption.

One example of success in big business with cannabis is the company Canopy Growth, which has made a name for itself through strategic partnerships and a strong online presence. The focus is on high-quality products and a clear brand message. This shows how important it is to use the right platforms and channels in order to be successful.

Interesting: Even the thumbnail shows the fun, the team spirit and therefore the lifestyle, not the product.

Conclusion: a flourishing market with potential

The cannabis market in the US continues to grow, opening up new opportunities with the right marketing strategies on Instagram and YouTube. Learn more about medical cannabis and how to order it online. If you’re looking for a reliable source of medical cannabis, visit a cannabis teleclinic and discover how easy it is to get a cannabis prescription online.

Cannabis in Germany: the new trend

Weed, where does it actually come from? Sharo visited the market leader for medical cannabis at Mary Jane Berlin.

]]> Small and medium-sized enterprises (SMEs): What is it? Definition & Meaning in Marketing https://socialmediaagency.one/small-and-medium-sized-enterprises-smes-what-is-it-definition-meaning-in-marketing/ Sun, 09 Oct 2022 14:54:08 +0000 https://socialmediaone.de/small-and-medium-sized-enterprises-smes-what-is-it-definition-meaning-in-marketing/ Small and medium-sized enterprises (SMEs) are the backbone of the economy. In Germany, for example, they account for over 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. The importance of SMEs for the German economy can therefore not be overestimated.

What counts as an SME?

But what exactly is an SME? According to the EU definition, the limit is 250 employees, although in Germany companies with up to 500 employees are also considered SMEs. However, the decisive factor for classification as an SME is not only the number of employees, but also the turnover or annual profit. For example, a company is already considered an SME if its sales do not exceed 50 million euros or its annual profit is 10 million euros.

The typical characteristics of SMEs are a high degree of flexibility, close customer ties and strong regional roots. Many SMEs are family-run and are characterized by innovative strength and sustainability. Due to their size and structure, SMEs can react very quickly to market changes and set new trends.

SMEs are thus the perfect alternative to large corporations and, above all, offer innovative solutions to the challenges of our time.

Interesting: Returns on sales

Here is another look at the average return on sales of medium-sized companies in Germany by sector.

Statistik: Durchschnittliche Umsatzrenditen von mittelständischen Unternehmen in Deutschland nach Branchen im Jahr 2021 | Statista

More statistics: Statista

More reach, leads and customers?

Example TikTok for business: 5 steps for beginners. TikTok Marketing for Business(SME) – Whether small local businesses or large international corporations, TikTok is an interesting marketing tool for all. The short video app offers a unique opportunity to interact with potential customers in a whole new way. We’ll show you how TikTok marketing works and what opportunities there are for businesses.

]]> Youtube Marketing: Strategy of an Agency | Social Media Insights! https://socialmediaagency.one/youtube-marketing-strategy-agency-social-media-insights/ Tue, 13 Feb 2018 17:09:21 +0000 https://socialmediaagency.one/?p=5708 YouTube marketing – video is nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But let’s start at the beginning: How do you plan a successful start for your Youtube channel?

Let’s take a look at our Youtube Agency. Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are getting more and more involved with Youtube. The waste coverage is low, the target group can directly access further information (shop, newsletter, etc.). But how do you start with Youtube? How often do you post? How to produce content for Youtube? How do you contact bloggers and agencies? We take a look at Youtube from A-Z: How to build a Youtube Channel!

Interested in a Youtube Workshop with Social Media One? Our Youtube expert will come to your company, so that your employees will get know-how directly on-site. With further training for your employees, you can keep know-how in your own company and always react flexibly to events. In stories, postings or even live stories. Click here for more information on our Youtube Workshop.

Youtube channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Youtube

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • Target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Youtube

Network, App and Statistics for Business

In the second part we take a basic look at Youtube. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Videos
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • Target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Youtube: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Youtube?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests
  • …

Then we’ll see how existing media can be linked to our Youtube Youtube network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Youtube

How do you actually advertise products and services on Youtube?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Youtube?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Youtube Afubau comes right after the workshop!

Youtube Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Youtube. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Youtube Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Youtube

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Youtube Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Youtube + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Building Youtube Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Youtube

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …<
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?<
    integration of Advocates / Bloggers / Customers

Youtube: The Network

Network Properties

  • What makes Youtube / Synergies with your own values ​
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Youtube

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know?

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Youtube

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?<
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Youtube

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Youtube Workshop.

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