VOGUE – Only the best known faces #1

Vogue is the world’s most famous fashion magazine. The first edition was published in 1892 by Arthur Baldwin Tumure. Vogue is known for showing elaborate photo series by famous photographers with the latest women’s fashion. Designers like Karl Lagerfeld, Man Ray or Irgving Penn already had such a photo series in the popular fashion magazine. In general, Vogue writes about celebrities, architecture, design and much more.

• Vogue: Instagram
• Vogue: Website

https://www.instagram.com/p/Bv3lZYiHEyN/

TEEN VOGUE – For the younger generation #2

• Teen Vogue: Instagram
• Teen Vogue: Website

Besides Vogue, Teenvogue is also one of the hottest magazines worldwide. The first edition was published in 2003 and is a sister edition of Vogue. This magazine also features a large number of articles about fashion and celebrities.https://www.instagram.com/p/BtlvJaRnH30/

HARPER’S BAZAAR – the new face of Germany’s next topmodel #3

This year’s winner of the Germany’s Next Topmodel Relay comes on the cover of the German Harper’s Bazaar. This is probably a dream come true, because Harper’s Bazaar is world-famous as well as Vogue and Elle and is represented in 29 countries worldwide. The first edition took place in 1867, and every month of the year artists, designers, photographers and authors are invited to make their statement about the world of fashion, beauty and pop culture.

• Haper’S Bazaar: Instagram
• Haper’s Bazaar: Website

https://www.instagram.com/p/Bvj3ttKg_yv/

COSMOPOLITAN – Glamour, Fashion and Beauty #4

The Cosmopolitan also comes from the fashion metropolis of New York. It is a lifestyle magazine founded in 1886 by Schlicht & Field. The magazine deals with fashion, beauty, partnership, profession and career.

• Cosmopolitan: Instagram
• Cosmopolitan: Website

https://www.instagram.com/p/Bv4BosZFdX7/

THE NEW YORK TIMES STYLE MAGAZINE – not only a newspaper from New York #5

Most people know the New York Times, an internationally known newspaper from New York City. However, this has expanded and has published an associated Style Magazine. The magazine was launched in August 2004. The magazine deals with fashion, living, beauty and travel.

• The New York Times Style Magazine: Website

https://www.instagram.com/p/BLrLmCWBHcf/

NYLON – not just a fashion magazine #6

The first issue of Nylon appeared in 1999 and its focus is on pop culture and fashion. Altogether, the magazine includes art, beauty, music, design and much more.

• Nylon: Instagram
• Nylon: Website

https://www.instagram.com/p/BsD5B3UHFoj/

V MAGAZINE – Karl Lagerfeld, Miley Cyrus, Lana del Rey and Co. #7

V Magazine is known to represent celebrities such as Lady Gaga, Miley Cyrus, Britney Spears, Selena Gomez and many more on their covers. The first issue was published in 1999 and reports on trends in fashion, film, music and art.

• V Magazine: Instagram
• V Magazine: Website

https://www.instagram.com/p/BuEC9QqgkFf/You can find more fashion magazines and highlights here!

ANNA WINTOUR #Special

Anna Wintour is the editor-in-chief of the US edition of Vogue and is one of the most influential women in the fashion industry. She can decide which designers and photographers will be presented in Vogue. Here you can see a 73 questions video with Anna Wintour and learn more about this incredible woman.And how is it to work with such an influential and successful woman? The former assistant of Anna Wintour, published a book with this experience, which was filmed in 2006. If you don’t know the film yet, you can watch the trailer here.

Video Tutorial: Create Case Study Calendar

I wanted a simple calendar! The tutorial video came about because I did not find a calendar last week, I had actually planned that I soon have a large calendar hanging in our agency, in which I can easily enter the most important dates and appointments. Without complex project management, without software tools, a simple calendar for 2018 and all months, from January to June, July August and December.

Since there was no suitable collection for me on the Internet, I quickly made myself a yearly or monthly calendar with InDesign and that’s when I got the idea, I should record it! Because with the help of a calendar you can learn all the basics of InDesign excellently:

• Create project file
• Frames and boxes
• Lines and strengths
• Create pages
• Linking texts together
• Font and font size

Check out my free online courses on InDesign, Photoshop and co. on Youtube now: Lukinski Advertising Agency.

Link texts, calendar & co. – this is how it works<

If you want to just download the finished calendar, you can find my 2018 Calendar PDF and Print article here.

InDesign: Layout for magazines, brochures, booklets and journals.

InDesign is an excellent tool for creating complex layouts that are spread over several pages. These are e.g. image brochures, magazines but also whole books. If you’ve been following me for a while, you’ve seen one or two of my books – each one created with InDesign! At first you would think that it is quite difficult, because InDesign has a very complex structure at first sight. The interface of the software has a lot of different settings, a lot of tools but you don’t need much!

• InDesign is used for layout and design
• Magazines, image brochures, books, etc.
• Surface is initially complex
• Important tools are easy to learn

InDesign is a bit like Photoshop, you have a lot of features but in the day to day life of an advertising agency, social media or online marketing agency, you only really need the fewest tools and utilities in graphic design.

On the basis of the calendar you can actually see all the important functions, from the use of frames to lines, text, text boxes and of course the expansion or linking of individual text boxes. In the end, our layout is duplicated on several pages and another one is adapted. If you want to learn InDesign now, check out my new video tutorial with all the basics you need to design in InDesign!

Who uses InDesign? Graphic designers, advertising agencies and publishers

As I just described with my book design, the use of InDesign is very diverse. From established newspapers, as well as the largest German BILD. Up to fashion magazines but also all image brochures for companies of advertising agencies, partly even for business cards.

Advantages of InDesign

The advantage of the software is that layouters and editors can work together, which also means larger teams. While the layouter takes care that the magazine issue with all its 120 pages looks good and is also perfectly distributed on the 120 pages, editors take care of the image and text content.

Once the layout has been created, the editors come in and fill their texts into the text boxes provided. The most important content is therefore always written at the beginning of articles, should something need to be cut out at the end. For this purpose there are various placeholders for the image material, editors can insert images in these frames and they will only be visible within the frames. Thus, there are no shifts in the text and image flow.

InDesign is a really great tool for any concepts from flyers to brochures, books, newspaper and magazine.

For those who are interested in the topic, I have summarized new and interesting interviews and articles from us:

• Influencer Marketing – Virality, Experience and Recommendations from the Ambassador
• Influencer Marketing Tool for Instagram: Social Analytics
• Influencer metrics: KPIs for social media campaigns
• Combin Instagram Tool in Test: Build Followers/Fans and Reach
• Influencer Categories: Classification of marketing types with formula + infographic
• Influencer Income: How much do influencers really earn?
• Youtube: Help & Tips and Basics for Video Marketing
• Instagram: Social Network Basics, Help & Tips
• Outlook 2018: Social media marketing in new forms
• Blogger & Influencer Events in Germany
• The development of social networks in Germany: history and future
• Social media stars: publicity and psychology behind the glamour
• Snapchat: Always live – The all-rounder in everyday life
• Blogger, Influencer, Trendsetter – How to become a successful Influencer?
• …

Social Media One is one of the top agencies for influencer marketing

Thank you for the mention and inclusion in the 2017 Influencer Agency Recommendations!

Influencer Marketing: How the business with bloggers works

Have you always thought about doing influencer marketing yourself? With software tools like Social Analytics, you can organize influencer marketing on Instagram, from search and management to campaign planning and subsequent monitoring. In our free two-hour online course, we explain blogger and influencer marketing from A-Z.

https://socialmediaone.de/influencer-marketing-kostenloses-video-tutorial-firmen-agenturen/

After the video and the excerpts from the magazine, here’s an in-depth interview on Instagram Stories: the new polls

Magazine Publication – Influencer Marketing and Polls on Instagram

German tutorial.

Excerpts from the magazine – Internet World Business

Many thanks for the article! In the coming issues, Stephan M. Czaja will also be active as an author himself: All about Insagram!

Here we have another more in-depth interview on Instagram and the new polls:

An interesting Instagram tool is the Story function. Since such a story only remains active for 24 hours, it can be assumed that the effect on users will probably remain manageable. What experiences have you had with this tool?

Instagram Stories: The new polls

With the principle of Stories, Instagram has expanded by an essential core feature. Stories give users the opportunity to get to know influencers even more closely and directly. Stories are posted four to five times as often as photos and videos. This gives influencers even more leeway to shape their channel, engage fans even more. Who are actually the best Instagrammers in Germany? Here you can find the biggest German Instagram stars.

Photos or videos in the stream, compared to the stories, are much more complex to produce. They have to be of higher quality and require longer planning and production times. A story, on the other hand, is very short, noncommittal and does not have to be perfect. Rather, it is about seeing your own idol outside of the perfect photos. Whether now Caroline Dauer in the morning, still sleepy from bed tells, without make-up, only half sentences or whether Lena and Lisa upload a new musical.ly.

Instagram Stories are the tabloids of the new age. Fans can be closer to their idol in Stories than would be possible in the usual postings. Influencers are “supposedly” delivering intimate glimpses into their own lives – free of charge. What really attracts most fans to Instagram Stories and “the view into other people’s living rooms”, the classic media sprinkling.

Our own experience shows that not every influencer has mastered the art of improvising and acting professionally in front of the camera. The stories require a lot of spontaneity and also very relaxed characters who don’t take themselves too seriously. Not every Instagrammer succeeds in this.

The production of stories is just as time-consuming and you constantly have to think about the next story. No matter if it’s at the breakfast table, at lunch in the university or in the evening in the club. Fans always want to be there and naturally react just as emotionally to successes as they do to post failures. That’s why Instagram Stories involve influencers much more in terms of time, but offer the potential to engage fans even more intensively.

The limited publication time of 24 hours gives the whole thing an additional appeal, of course. Information is only available to a limited extent and similar to online marketing, the shortage also works perfectly here.

Successful Influencer Marketing: With Surveys?

In which industries or in connection with which offers does this tool have the greatest success?

In terms of product placement opportunities, Instagram Stories are interesting for the same providers who also work with posts in the Timeline. Ultimately, however, the target groups or followers of the influencers and their interests are the same. Therefore, product placements are also successful in similar areas as they are in classic Instagram. These include fashion, beauty, fitness, nutrition and travel. Each individual industry can of course be subdivided into many again, in the fashion sector alone there are sunglasses, handbags, new trend brands but also the giants in the industry that are involved in influencer marketing.

As described, products can be promoted much more effectively in stories because more time is available.

Stories can be linked so that each one tells a small story. If the influencer then publishes four or five posts in a row, a larger story develops. For the viewer or follower, this means a greater, more intensive connection to the topic than one post could create. We know the same effect from classic TV advertising. The more often we see a brand in a commercial, the more likely we are to have the product in mind. Whoever then buys a paper handkerchief knows what he will fall back on in the supermarket. We trust the recommendations of others, which is what makes Instagram and Stories so valuable for social promotion.

Instagram Campaigns: The new opportunities for companies

The story feature now gets the option to include “polls” or votes.

What new opportunities does this present for Instagram campaigns?

The new poll feature is a very interesting option as it gives the user another way to interact with the influencer besides the classic likes and comments.

A good best practice example came earlier this year when Shirin David, known from YouTube, Instagram and from the DSDS jury (RTL), called on her followers to help design and create her new perfume. Her fans were then able to take part in a multi-stage poll, the perfume was then titled “created by the community”. More than 300,000 young people took part in the survey, contributing to the new perfume and its creation.

This best practice shows the power behind surveys and user engagement. From a simple morning outfit question, “What shoes do you think go with my outfit?” To an in-depth marketing tool for product development.

When polls are included in Instagram Stories, they only remain anonymous for the users. Because whoever adds the poll option to Stories can not only see how many users have voted, but also who exactly voted for what.

Data evaluation: profitable or risky

How does this property of the poll function affect its usability in marketing?

The question, of course, takes us deep into technical development.

As we see from various analytics tools but also from simpler bots that exist for platforms like Instagram, the use of data is an absolute goldmine. For marketing companies and advertising agencies that accompany clients in the larger and international segment, the development of such programs is quite exciting and they will be invested in.

If, for example, you access Instagram via the interface and read out the channel of the influencer with authorization, you could create relatively simple targeting for the user groups. Whoever then makes a decision that is A, B or C, gets a corresponding ad played out, matching their own opinion. A simple example here would be the scattering of advertisements with individual name t-shirts in social networks. The trick: users see an ad, but with their own names printed on it. Direct address thanks to data utilization.

Of course, the chance of interaction is much higher with targeted ads, since the approach is individual and therefore less promotional. The own name immediately appeals to the users. The same principle can of course also be transferred to the new functions and options of the polls.

However, the evaluation of the data is very complex, if you look at the reach or the impressions of an average influencer, with a million followers, then a single story, for example, reaches over half a million people. If 10% of those still interact, there are 50,000 different people who participated. These can’t be easily exported in a CSV and even that would be too much of a good thing for most influencers. For larger and more complex projects, however, there is an extremely high potential in the analysis of the data. Especially when it comes to displaying ads that are based on the individual decisions of the user and thus significantly increase the probability of interaction. However, this requires complex software and the necessary background, as the data evaluation is not feasible as individual influencers and therefore hardly relevant.

Does this possibly rub off negatively on companies that make use of this function?

The use of the resulting data to improve products or create new ones is a positive signal for the users. Their own opinion is taken into account and their own wishes are also seen and perceived by the idol or influencer. If the communication strategy explains the model in a transparent way, no matter what the campaign looks like, it stands for customer wishes and the participation of the community. As we also see in politics, the desire for referendums, or the desire for consideration of one’s own opinion, is very important to many. So if users can help shape and influence things themselves, they will see this as a positive sign if all processes are presented transparently.

Beware of shitstorms! Topics must be well thought out

What survey categories should companies avoid?

Survey categories should of course always deal with the own thematic area, the own industry or the own environment. In general, as in the social networks, one should refrain from politics and religion. Clear positioning in one’s own market environment is recommended. Beauty brands should include thematically related content. E.g. fashion, fashion weeks or even stars.

The topics should be fun for people, social networks and of course Instagram work because they distract people, bring them joy, give them a little vacation from everyday life. In this environment, no one will deal with sad or highly emotional topics. People want fun and a little distraction. That’s how you should position yourself thematically.

Influencer Marketing from A-Z

Social analytics is the tool for agencies, companies, but also online shops and startups. But how does influencer marketing work? In our free two-hour online course, we explain blogger and influencer marketing from A-Z.