KPIs for your marketing

Coded with ♡ von Stephan

Which key figures are really decisive for the success of your campaign? With our free KPI calculators, you can easily calculate your values online and analyze them immediately. This way you can find out whether your strategy is working and where there is potential for optimization.

• CAC Calculator
• CPA calculator
• CPC calculator
• CPL calculator
• CPM Calculator
• CPV calculator
• CR Calculator
• CTR Calculator
• ER Calculator
• LDCR Calculator
• LTV calculator
• MER calculator
• ROAS calculator
• ROI calculator
• SOV calculator

CAC: Customer Acquisition Cost

The Customer Acquisition Cost (CAC) shows you how much it costs you on average to acquire a new customer. This key figure is essential to better manage your marketing and sales costs.

• Costs per customer acquired
• Links marketing and sales expenditure
• CAC Calculator

CPA: Cost per action

The cost per action (CPA) measures the costs incurred when a user performs a desired action – such as a purchase, registration or filling out a form.

• Cost per action
• Helps with performance campaigns
• CPA calculator

CPC: Cost per Click

You can use the cost per click (CPC) to determine how much each click on your ad costs you. This key figure is particularly relevant in the area of search engine and social media marketing.

• Cost per click
• Key performance indicator in online advertising
• CPC calculator

CPL: Cost per Lead

The cost per lead (CPL) indicates the costs incurred per contact generated. Leads are essential for turning interested parties into customers in the long term.

• Costs per generated lead
• Particularly relevant in the B2B sector
• CPL calculator

CPM: Cost per Mille

Cost per mille (CPM) describes the cost you pay for 1,000 views of your ad. CPM is a standard value, especially in branding and reach marketing.

• Costs for 1,000 impressions
• Important value for reach campaigns
• CPM Calculator

CPV: Cost per View

Cost per view (CPV) is a key figure that is primarily used in video marketing. It shows you how expensive a single view of your video is.

• Cost per video view
• Particularly relevant in YouTube marketing
• CPV calculator

CR: Conversion Rate

The conversion rate (CR) measures the proportion of visitors who complete a desired action. It is one of the most important key figures for the effectiveness of your campaign.

• Percentage of users with desired action
• Shows the efficiency of the campaign
• CR Calculator

CTR: Click-Through Rate

The click-through rate (CTR) indicates how many users have clicked on your ad, measured against the total number of impressions.

• Ratio of clicks to impressions
• Indicator for the relevance of your ad
• CTR Calculator

ER: Engagement rate

The engagement rate (ER) shows you how much your content is interacted with through likes, comments or shares. It is particularly important in social media marketing.

• Interactions per post
• Important key figure for content quality
• ER Calculator

LDCR: Lead to Deal Conversion Rate

The lead to deal conversion rate (LDCR) measures how many generated leads actually become customers. It provides information about the quality of your leads.

• Proportion of leads that become customers
• Important KPIs for sales success
• LDCR Calculator

LTV: Lifetime Value

Lifetime value (LTV) indicates the total value a customer brings to your company throughout their relationship. This key figure is crucial for long-term strategies.

• Value of a customer over the entire duration
• Helps with investment decisions
• LTV calculator

MER: Marketing Efficiency Ratio

The Marketing Efficiency Ratio (MER) puts total sales in relation to total marketing expenditure. It shows the efficiency of your overall marketing.

• Total sales in relation to marketing costs
• Simple overview of marketing efficiency
• MER calculator

ROAS: Return on Advertising Spend

The return on advertising spend (ROAS) shows you how much revenue you generate in relation to your advertising costs. One of the key performance indicators in performance marketing.

• Revenue per advertising euro invested
• Important value for campaign optimization
• ROAS calculator

ROI: Return on Investment

The return on investment (ROI) measures the overall success of an investment by putting the profit in relation to the capital employed.

• Profit in relation to the stake
• Universal key figure for investments
• ROI calculator

SOV: Share of Voice

The share of voice (SOV) indicates what share your company has compared to the competition in a certain market environment – e.g. in advertising or social media.

• Market share in visibility
• Comparison with competitors
• SOV calculator

Social media ads

How much do ads on the most important social networks really cost? With our free social media ads calculators, you can quickly find out what budget you should plan for and what reach you can expect. Calculate your campaigns easily online.

• Instagram Ads Calculator
• TikTok Ads Calculator
• YouTube Ads Calculator
• Facebook Ads Calculator
• LinkedIn Ads Calculator
• Pinterest Ads Calculator
• Snapchat Ads Calculator
• X Ads Calculator
• Tinder Ads Calculator

Instagram Ads

Instagram is one of the most powerful platforms when it comes to visual marketing. With ads, you can reach your target group directly in their feed or in the stories. The calculator helps you to realistically estimate costs and reach.

• Visual reach in the feed and stories
• Particularly suitable for lifestyle and brand advertising
• Instagram Ads Calculator

TikTok Ads

TikTok is the platform for short, creative videos with enormous viral potential. You can effectively address young target groups with ads. The calculator shows you how much your campaign will cost.

• Perfect for Gen Z and millennials
• High virality through short video formats
• TikTok Ads Calculator

YouTube Ads

Video ads on YouTube allow you to place your message directly before, during or after a video. Use the calculator to find out how much reach you can achieve with your budget.

• High visibility through pre-roll ads
• Suitable for branding and product presentations
• YouTube Ads Calculator

Facebook Ads

Facebook offers a wide range of advertising formats, from image ads to video and carousels. Use the calculator to determine the costs and plan your reach in detail.

• Broad target group with high reach
• Flexible thanks to various ad formats
• Facebook Ads Calculator

LinkedIn Ads

LinkedIn is the leading platform for B2B marketing. You can reach specialists and managers with targeted ads. The calculator shows you how much budget you should plan for.

• Targeted approach of professionals
• Effective for B2B campaigns
• LinkedIn Ads Calculator

Pinterest Ads

Pinterest is ideal for marketing products and ideas visually. Ads appear where users are looking for inspiration. Use the calculator to calculate the cost of your pins.

• Visual marketing with inspirational character
• Ideal for lifestyle, interior, food and fashion
• Pinterest Ads Calculator

Snapchat Ads

Snapchat primarily reaches a young audience with short, interactive ads. You can use the calculator to calculate your costs for Snap Ads transparently.

• Young target group aged between 13 and 30
• Interactive formats with a strong impact
• Snapchat Ads Calculator

X Ads

The X platform (formerly Twitter) offers you the opportunity to address opinion leaders and communities directly. Use the calculator to plan your advertising budget efficiently.

• Address in real-time discussions
• Ideal for news, trends and events
• X Ads Calculator

Tinder Ads

Tinder ads are a special way to reach users through creative placements. You can address a young, active target group here, especially with lifestyle or event topics.

• Unusual placement with a high level of attention
• Strong interaction through swipe mechanics
• Tinder Ads Calculator

Search engine and display ads

With search engine and display ads, you can reach your target group exactly where they are looking for information or consuming content. This form of online marketing is one of the most effective methods of increasing reach, visibility and conversions. You can calculate your budgets and campaign costs precisely with our free calculators.

• Google Search Ads Calculator
• Google Display Ads Calculator
• Microsoft (Bing) Ads Calculator
• Traffic Junky Ads Calculator

Google Search Ads

Google Search Ads are the classic search engine ads that appear at the top of the search results. They are perfect for reaching potential customers directly at the moment of their search. Use our calculator to determine the costs of your Google Search campaign.

• Directly visible for relevant search queries
• High conversion probability due to search intent
• Google Search Ads Calculator

Google Display Ads

Google Display Ads appear on millions of websites, apps and YouTube. They are particularly suitable for increasing brand awareness and reaching users outside of search. The calculator shows you how high your costs for display campaigns will be.

• Reach across the entire Google Display Network
• Ideal for branding and retargeting
• Google Display Ads Calculator

Microsoft (Bing) Ads

Bing Ads, now Microsoft Advertising, are the alternative to Google Search Ads. They allow you to reach target groups that use other search engines. This platform is particularly interesting for an older, more affluent audience.

• Alternative search engine to Google
• Particularly strong target group with high purchasing power
• Microsoft (Bing) Ads Calculator

Traffic Junky Ads

Traffic Junky Ads are a special form of display advertising that is placed on high-reach, often niche-oriented platforms. You can use the calculator to calculate your costs transparently and plan your strategy accordingly.

• Reach on specialized platforms
• Targeted approach to target groups with high visibility
• Traffic Junky Ads Calculator

With the right advertising cluster, you can reach the right bubbles.

Why buy cannabis online?

Buying cannabis online offers numerous advantages. One of the most important advantages is convenience: you can place your order from the comfort of your own home and don’t have to go to the pharmacy or put up with long waiting times. There is also a larger selection of products online and often better prices than in conventional pharmacies.

1. Convenience: order from home without long waiting times
2. Discretion: neutral packaging and anonymous delivery
3. Flexibility: various payment methods and simple return options
4. Large selection: Many different varieties and products to choose from

What is a teleclinic?

The technical term is “teleclinic”, but many also simply say “online pharmacy”, whereby a teleclinic often combines the services of doctors (cannabis prescription) and the services of the pharmacy (product and delivery) in one service.

Quelle: CannaZen Teleklinik

How does the online purchase work?

The process of buying cannabis online is very simple. First, you select the desired product and upload your prescription. The order is then checked and forwarded to a partner pharmacy, which sends the product to your address. This process usually only takes a few days. Platforms offer a variety of options to obtain medical cannabis and have earned a reputation for reliability and discretion.

Want to buy medicinal cannabis? Our little self-test:

• Ordering cannabis to the office – experiences

“Cannabis Shop” recommendations 2026

Who has good reviews? Where can you have a good experience? Here you will find many good providers, prescription costs and more:

• Buying cannabis in Germany 2026 – external @ FIV Magazine
• Teleclinic comparison 2026 – external @ FIV Magazine

Medical advice online: The easy way

Many online platforms now also offer medical consultations via video call, so you can get advice from the comfort of your own home. This is particularly convenient for patients who don’t have the time or ability to physically visit a doctor’s surgery. These online consultations are quick and efficient and offer a good alternative to a traditional doctor’s visit.

What should you look out for? 7 little tips

Although buying cannabis online offers many advantages, there are also some things you should be aware of. Make sure you only buy from reputable and certified suppliers. It is important to ensure that the product is of high quality and that all legal regulations are complied with.

Here is a checklist for buying cannabis online safely and legally:

1. Only buy from reputable and certified suppliers.
2. Check the quality and origin of the products.
3. Ensure neutral packaging and discreet delivery.
4. Use secure payment methods and read the return policy.
5. Verify that a valid prescription is required.
6. Find out about shipping times and costs.
7. Consult a doctor for an online consultation if necessary.

Quality: Mary Jane trade fair in Berlin

Weed, where does it actually come from? Sharo visited the market leader for medical cannabis at Mary Jane Berlin.

Conclusion: Simple, fast and secure

Buying cannabis online offers numerous advantages, especially for cannabis patients looking for a quick and discreet solution.

Literature tips: 5 books for your “office

Here is a list of good book titles that you can find on Amazon, but also in other online book stores.

More book lists and recommendations:

• Video marketing / Youtube book
• Influencer Marketing Book

Mindful Social Media Marketing

The community rating of buyers on Amazon:

5.0 / 5.0 stars with 64 reviews

About the title:

• Title: Mindful Social Media Marketing
• Author: Bianca Fritz
• Buy on Amazon

Social media marketing for dummies

A classic of literature that always goes, the “For Dummies” series. The community rating of buyers on Amazon:

4.7 / 5.0 stars with 44 reviews

About the title:

• Title: Social Media Marketing for Dummies
• Author: Gero Pflüger
• Buy on Amazon

Social Media Marketing 3.0

The community rating of buyers on Amazon:

4.5 / 5.0 stars with 37 reviews

About the title:

• Title: Social Media Marketing 3.0
• Author: Marco Impertore
• Buy on Amazon

Follow me! Successful social media marketing

The community rating of buyers on Amazon:

4.5 / 5.0 stars with 284 reviews

About the title:

• Title: Follow me! Successful Social Media Marketing
• Authors: Karim-Patrick Bannour, Anne Grabs and Elisabeth Vogl
• Buy on Amazon

#1 on social media

The community rating of buyers on Amazon:

4.4 / 5.0 stars with 112 reviews

About the title:

• Title: #1 on social media
• Author: Anton Marquardt
• Buy on Amazon

Find good books? Look for many + good reviews

We wanted to keep the list short though! But if you’re looking for more good social media literature, be sure to check the typical online platforms for reviews so you can tell the good books from the bad.

But also make sure that it is not just ten reviews, ideally the books should have 100, 200 reviews. After all, you can also buy reviews!

By the way, we also have an episode on this topic in our podcast.

• Fake rating in online store

Literature on: YouTube Marketing

YouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners it is important to have an overview of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with which you can cover your own community management, but also regular postings on YouTube. But what really matters when it comes to YouTube marketing?

• YouTube Marketing Book

Literature on: Influencer Marketing

• Influencer Marketing Book

Most popular social networks by users

Here are the latest numbers and statistics, on current user numbers!

Why is it so important to know the most popular social networks? In social media marketing, it’s all about target groups. The more precisely a target group is provided with “information”, the higher the success.

Success models: Facebook and Youtube

But a lot has changed since the beginning! Facebook, but also YouTube, now reach over 2 billion users alone, registered users. The social networks are not only opened once a day, but several times, after getting up, on the way to work or to university, we are constantly connected with the whole world, through social apps.

New social apps: TikTok, Twitch & Co.

But there are also new social networks coming up, like TikTok, which is also sure to have over a billion users soon. Then there are the different markets when it comes to global social media management, especially in Asia, where you’ll find social media apps you may not have heard of.

International differences

Most social media apps in Asia, especially China, are much more advanced in their possibilities. Social media apps are used, for example, to order food or transfer money. Here, social media apps are more than “just” communication tools for friends and tools for simple, quick, new information.

Ranking: The most popular social networks

Here you can see the most popular social networks.

1. Facebook – 2.7+ billion users
2. YouTube – 2.2+ billion users
3. WhatsApp – 2 billion users
4. Facebook (Messenger)
5. Weixin / WeChat
6. TikTok
7. QQ
8. Doyin
9. Sina Weibo
10. Snapchat
11. Kuaishou
12. Pinterest
13. Reddit
14. Twitter
15. Quora

Source: Statista.

Tip. You want to advertise yourself on social networks or expand the reach of your social media channels? With the right social media advice, you can increase your reach and brand awareness. Want to learn more? Read more here:

• Social media agency
• Youtube agency
• Facebook agency
• Instagram agency
• Tik Tok Agency

User figures 1997 – 2020: Timeline

How have user numbers changed since the first major social networks were created? The history of social networks began well over 20 years ago and there are currently 2.7+ billion users on Facebook alone.

User numbers over time: Video

In this Youtube video you can see very nicely how the user numbers have changed over time. But also which social networks have “not survived”.

Most Youtube Subscribers

Content creators make social networks great. In other words, people who post interesting content. A look at Youtube! Who has the most subscribers on Youtube?

Most streamed YouTube videos

Justin Bieber, Jennifer Lopez, Psy, Ed Sheeran, Baby Shark? Here you can see the most streamed videos on YouTube.

YouTube: The Power of the Many – Long-Term Analysis

It won’t be long before YouTube turns 20 years old. With the founding and launch of YouTube, the world has changed. It all started in 2005 and today 10,000 hours of video are uploaded every hour. Big competition!

2 billion people use YouTube every month. In the last 6 months alone, that gave YouTube, round about 33.77 billion visits! For such a “test volume” one could not have evaluated from still 20 years, today already, with “crowd wisdom”. Therefore, our analysis focuses on the factor “Views”. Which are the most successful videos ever, ever, ever? Here is the answer.

Tip. If you want to know how to be successful on YouTube, then read more about our social media agency and YouTube agency here.

Now only 1x scroll to the toplist!

Fashion: Balenciaga, Off-White and Supreme

Balenciaga – Testimonials, Lookbooks and Shopping Hauls – Balenciaga is one of the most hyped brands. Why? Good social media marketing for fashion. 79.9 percent of the population in this country is registered on social networks. What topics (content) does the community like? What topics does the community love? These videos have been popular on YouTube for years and may be a little creative input for your marketing team.

• Balenciaga

Off-White – Shopping videos, buying tips and fashion show models – learning from the best, is a good tip especially for young social media managers! One of the best, in social media marketing for fashion, is Off White. just ten, fifteen years ago, expensive market research institutes had to be hired to know what “works well” and what doesn’t. Today, all you need to do is look at YouTube to see what’s causing the biggest hypes.

• Off-White

Supreme – Quizzes, wardrobe tours and reaction videos – Fashion in social media marketing is one of the most contested areas by agencies, labels and countless startups. One of the leaders, in creative ideas, online and offline is Supreme. Looking for ideas for your own videos on fashion, outfits or sneakers? A look at the most popular Supreme videos can give you the right input for your own creative process.

• Supreme

Sports: football, basketball and soccer

Football – It’s a billion-dollar market and young social media managers are constantly looking for new, creative ideas. From a simple Instagram post, to an elaborate YouTube documentary. But, where do the ideas come from? One simple way: recipes for success. The best soccer tricks, the biggest soccer fails, and the best soccer players in the world.

• Soccer

Basketball on YouTube – Video Marketing means: Always deliver new ideas! Here’s a tip for young social media managers, learn from those “who made it”! In the YouTube algorithm, it’s called clicks. If you have a lot of clicks, you have good content, whether it’s funny, crass, emotional or even just team spirit. The most exciting basketball games, the oldest and youngest basketball players and legends.

• Basketball

Football – Football competitions, emotional stories and training – No other “world” fascinates people like sports. Around the world of sports, there are many players who want to make money, from jersey online shop, to ticket pre-sales. All are looking for creative ideas, but where to get them? Maybe a little break on YouTube and a look at the most popular football videos will help.

• Football

Pets: Dog, cat and hamster

Dog – Funny dogs, brave tricks and a new home for abandoned dogs – What are the most successful videos when it comes to dogs? This YouTube Evergreen analysis is great for young social media managers who need to brainstorm creative ideas – learn from the best! Often better than any creative brainstorming, a look at the search results in YouTube!

• Dog

Cat – Cute cats, dressed up cats and kids shows about cats – cats?! Yes! If you’re advertising pet food, toys, clothing or even accessories, you need to keep coming up with new ideas. If you’re looking for creative ideas for “cat marketing”, a good tool is to look at what performs not only well, but very well! That means lots of clicks.

• Cat

Hamsters – Hamster mazes, children’s series about hamsters and building homes for hamsters – Pets are often the absolute cuteness overkill on the social web! The market around pets, is a billion dollar market for stores, trade shows and online shops. Social media managers have to deliver new ideas on a daily basis. A good tool to come up with new concepts is to look at success models, also for your own pet marketing.

• Hamster

Cities: New York, London and Berlin

New York – New York – Sight seeing lists, travel vlogs and tips for tourists – cities are looking for marketing ideas, as are tourism and travel companies. It’s always a good idea to learn from the best! One city is better known than any other. Competition is high, between airlines, hotels, but also restaurants, events, … what do people want to see when they think of New York? That’s why it’s worth taking a look at the most popular New York videos!

• Big Apple

London – Film trailer, city tour & travel guide – How can cities get noticed? Forget flyers, radio ads and TV, social media is now the tool for outreach. Social media marketing for tourism and travel always needs new inspiration, spring, summer, fall, winter, from single singles, to business travelers and families with kids. That’s why we have our Youtube Evergreen Analysis, what performs best on YouTube?!

• London

Berlin – Travel Guide, City Trip & Vlogs – Reach via YouTube? Whether it’s a hotel, restaurant or city marketing itself, learning from successful models is always a good idea. And,when it comes to social media videos for tourism and travel, ideas are in demand because the competition is fierce. That’s why it’s worth taking a look at the most popular Berlin videos! With a few filter settings, you can find the most popular videos on YouTube.

• Berlin

Celebrities: Kylie, Kanye and Ronaldo

Kylie Jenner – She and her family (Kardashian) are a phenomenon! At 21, she already became the youngest billionaire with this background and she also breaks records in the social networks. As a young mom, as a businesswoman, as your husband’s partner – Which content of hers gets the most clicks? Let’s find out. 79.9 percent of the population in this country is on social media. What can you learn from the social media marketing of celebrities? A look at the most clicked, videos from:

• Kylie Jenner

Kanye West (Ye) – If there’s one artist / PR genius, it’s Kanye West. From hip hop star, to marrying Kim Kardashian and now, with a new name (also officially registered): Ye. Genius and madness are often close together and a lot of what comes out is just extremely well calculated PR. Learn from the best!

• Kanye West (Ye)

Christiano Ronaldo (CR7) – An icon on Instagram, also on YouTube and everywhere! Ronaldo is a goal machine and a marketing machine. But which content performs particularly well with sports fans and is clicked 100 million times? We’ve done the analysis, after almost 20 years of YouTube: Here are the CR7 evergreens, with the most clicks of the community.

• Christiano Ronaldo

Marketing Agency China: Made in Germany

Quality, Made in Germany. But how do you make this worldwide, unique brand promise known as a company in China? As a marketing agency, we have focused early on the Chinese market and are, not only for the typical marketing strategies contact, but also and especially, for new, digital media. As one of the few agencies, we place advertisements on TikTok (Douyin in China) in the Chinese market. From building digital sales structures, to gaining reach, read more, first insights about marketing in China here!

Communicating quality: Channels, Messages in the Giant Kingdom

Owner, Stephan M. Czaja

Products and ideas that are Made in Germany have one of the strongest seals of quality that exist in this world. The largest market in this world, however, is for many still a book with seven seals. With over a billion potential contacts, the biggest problem, or the biggest question for companies that want to build customers in China:

How does marketing work in China?

Cities like Chongqing, Shanghai, Beijing, Guangzhou, Shenzhen, Wuhan and Tianjin alone have more inhabitants than the largest German cities together. The city of Chongping alone, seen immediately in the example, offers a reach of 31 million people. That’s 9x as many as Berlin, 21x Munich or 31x Cologne – in one, single city.

China as a whole, has a market volume of 16.5 trillion US dollars, 16,480 billion US dollars to be exact, rising for decades. Of that, about 2,077 billion goes to imports only, a full 2 trillion. By 2050, i.e. in 30 years, the population in China will be + 9.4 years older on average, from 38.4 years at present to 47.6 years. Valuable metrics that make the Chinese population one to target when it comes to global competition, in almost every industry: Automotive, Solar, Financial Products, Real Estate in China, Medical, etc.

• Purchasing power: 16,500 billion
• Imports: 2,077 billion
• Population: 1.393 billion
• Annual income / capita: $ 11,841

That is, even ultra local marketing, in just one city manages to reach millions of contacts. An enormous potential, from which some German companies want to profit and increasingly more. You have questions, ideas or already a concrete project in planning and are looking for support and solutions? Get in touch with our contact persons for China.

• Contact

After the facts and figures about China, we also give an insight into the work of our marketing agency, with a focus on digital media and performance marketing, including social media marketing, native advertising and search engine advertising. Here already once briefly, presented in advance.

How do we work as a marketing agency?

Marketing: 3-point strategy from One

3-point strategy, what does that mean? Firstly, advertising (new people), in the second step advertising on keywords (interested / searching people) and for interested people referral marketing (checking people).

• Advertising (new people)
• Advertising on keywords (interested / searching persons)
• Referral marketing (reviewing persons)

The goal is to reach all potential buyers. How do we achieve this goal for our customers? We rely in particular on digital marketing:

• Social Media – Content Marketing & Advertising
• Search engines – Advertising on keywords
• Blogs, magazines and online portals – recommendation marketing

As described before, China has real mega cities. So if you advertise “only” residents of Chongping, you already have an audience of 31 million people. That is 9x Berlin, 21x Munich or 31x Cologne – in one city.

View of Chongping: Mega City

Chongping alone has 31.02 million inhabitants, the largest city in China, ahead of Shanghai and Beijing. However, also distributed over an area of 82,300 km². For comparison, Berlin has only 3.76 million inhabitants (12%), but also only an area of 891.8 km² (1%).

So when looking at China, we are talking about completely different “area scales”. For a small, first impression, here is a look at the region around the city.

The dimensions of the city you can imagine, when looking from Chaotiamen Square. Skyscrapers as far as the eye can see. There is not “only” a quarter, in which is built high, here everything is a little bigger. A view of the metropolis of millions from Chaotiamen Square:

The large amount of people leads the government to be significantly more restrictive in many aspects than “Western” countries. From a media point of view, China is therefore very different from the rest of the world. You can see that quickly by looking at the social networks used.

How many social networks from China do you know?

Ranking of the most popular social networks

If you look at the top 10 networks and messengers, you’ll actually find only 1 “western” network, LinkedIn to be precise, from America. Here you can see the latest ranking of the most popular social networks and messengers, according to the share of users in China.

Addendum – Not yet in the statistics is TikTok, which began its triumphal march, especially in 2020. It is estimated that 57% of TikTok / Douyin (which is the name of the app here), are based in China. Also not included in this statistic were QZone, Toutiao and Zhihu.

We would therefore like to add to this:

• TikTok (Douyin)
• QZone
• Toutiao
• Zhihu

In addition, the networks and messengers, according to survey of statistics (3rd quarter 2019):

1. WeChat – 78%
2. Sina Weibo – 56%
3. Baidu Tieba – 50%
4. Xiaohongshu – 39 %
5. Tencent Weibo – 36%
6. Kuaishou – 32%
7. Douban – 23%
8. Douyu – 20%
9. LinkedIn – 20%
10. Meitu – 15%
11. Meipai – 13%
12. Skype – 12%
13. Yizhibo – 10%
14. Huya – 9%
15. Yammer – 8%

WeChat, Sina Weibo, Baidu Tieba, Xiaohongshu and Tencent Weibo – All names that companies and marketers still have to get used to if they want to be active in the Chinese market.

Purchasing Power: Selling in China

Even if the per capita income is not exactly the same, nearly 1.4 billion residents are looking for new products, brands, ideas and ways to spend or even invest their money. More precisely, 1.393 billion, with an average income of 82,413 yuan a year, equivalent to around 11,841 US dollars. This already gives a purchasing power of 16,480,583,000,000 US dollars, or 16 trillion US dollars, or 16,480 billion.

16.5 trillion US dollars purchasing power / year

People, like everywhere else on the planet, are investing in goods that no longer just satisfy basic needs. From French wine and Swiss watches to German-made automobiles. Due to the increasing prosperity in China, the needs and desires of consumers are rising. An excellent time for German companies.

USA vs China: Largest economy

China has already overtaken the US as the world’s largest economy! So was at least speculated, as seen here in the infographic. However, that was still too optimistic thought because, still the US is the largest economy in the world, as seen in a moment.

Forecast (10 years ago) did not happen!

According to the latest IMF forecast from 2020, the US will remain the leading economy in 2026. Seen here, in the top 10 countries, with the largest gross domestic product (GDP) from 2019 to 2026 (in billions of US dollars). First a look at the current year, then the forecast for 2023 to 2026.

Source: Statista.

Growth in comparison: Current

Growth forecast (IMF): 2026

Population and GDP development: forecasts 2026

Not only is China one of the big players, the country continues to grow, as seen here, in total population from 1980 to 2018 and projections to 2026, with the population approaching one and a half billion by 2026.

• 2025 – 1,417 billion +0.9 %
• 2020 – 1,404 billion +2.18 %
• 2015 – 1,374 billion + 2.53 %
• 2010 – 1,340 billion + 5.76 %
• 2000 – 1,267 billion + 10.84%
• 1990 – 1,143 billion
• 1980 – 987.05 m
• …

More and more inhabitants are earning more and more money. Since 2006/2008, the gross domestic product has been rising almost inexorably. Since statistics are worth a thousand words, here is the gross domestic product (GDP) in current prices, from 1980 to 2019 and forecasts, again with forecast to 2026 (in billions of US dollars).

• 2025 – $23,029 billion + 54.97 %
• 2020 – $14,860 billion + 33.71%.
• 2015 – $11,113 billion + 84.20%
• 2010 – $ 6,033 billion + 163.44 %
• 2005 – $ 2,290 billion + 90.04 %
• 2000 – $1,205 billion
• 1990 – $396 billion
• 1980 – $303 billion
• …

Here you can see once again the real growth of the gross domestic product (GDP) from 1980 to 2019 and forecasts to 2026 (compared to the previous year) visualized.

What does that mean per person? If you divide the GDP among individuals, it shows that the purchasing power of individuals in China is increasing and increasing. Another indicator that makes China one of the current and future sales markets.

• 2025 – 16.284,03 $ + 50,22 %
• 2020 – 10.839,44 $ + 34,07 %
• 2015 – 8.084,80 $ + 79,67 %
• 2010 – 4.499,79 $ + 373,08 %
• 2000 – 951,15 $ + 174,21 %
• 1990 – 346,86 $
• 1980 – 307,00 $
• …

Target group China: age and structure

Who buys? The target group and product offering must harmonize in order to make sales. A key look when identifying target audiences in marketing, including in the Chinese market, is current age and upcoming age. Why?

Customer Lifetime Value – Simply put, “repeat customers.” Does a customer make a one-time purchase of a product or service, or does our one-time customer, become a returning customer? As with e-commerce optimization, it’s all about building loyalty to our product.

People in China are getting older, accordingly a product can, in the long run, grow with the target group. A typical example here: Automobile industry. Some car models achieve such a “cult status” among the respective brand followers that subsequent models are bought almost automatically.

Here’s a quick look, at the average age of the population, from 1950 to 2020 and projections to 2050. By 2050, 30 years from now, the population in China will be + 9.4 years older on average, from 38.4 years currently to 47.6 years.

• 2050 – 47.6 years (+ 1.3 years)
• 2040 – 46.3 years (+ 3.7 years)
• 2030 – 42.6 years (+ 4.2 years)
• 2020 – 38.4 years (+ 3.2 years)
• 2010 – 35.2 years (+ 5.1 years)
• 2000 – 30.1 years
• …

As learned above, the country currently has a total purchasing power of $16,000 billion at its disposal. But, how much of that goes to imports? Currently, about 12.5%, or 2,000 / 16,000 billion. To see here, on the import of goods from 2009 to 2019 (in billions of US dollars).

• 2019 – $2,077.1 billion + 23.67%.
• 2015 – $1,679.57 billion + 20.29%.
• 2010 – $1,396.25 billion

What share do goods and services from Germany have in Chinese imports? Here you can see the value of German exports to China from 2007 to 2019 (in billions of euros).

• 2019 – $95.98 billion (+$24.7 billion)
• 2015 – $71.28 billion (+$17.49 billion)
• 2010 – $53.79 billion (+23.89 billion)
• 2007 – $29.9 billion

Media Mix in China: Strategies

As already mentioned at the beginning, Chinese use completely different platforms than Europeans or Americans when it comes to obtaining information.

Communication with friends, celebrity news, shopping to paying at restaurants and for online stores, does not take place on separate platforms here, but often in a single app.

Apps like WeChat are also much more comprehensive. They are social network, users do their online banking through the app, much more even, even simple payment at the supermarket or, as mentioned above, at the restaurant, are possible with the app.

Accordingly, you need for your brand on the one hand, a marketing concept and on the other: A completely new customer journey, when “everything” takes place in an app. Customer journey means the path of the user, from acquisition to lead (desired conclusion, from newsletter to product sale). In comparison: someone searches for a product on Google, clicks there, comes to e-commerce, puts a product in the shopping cart, registers as a customer and pays.

1. Marketing concept
2. Customer Journey

Besides WeChat, there are other apps that a large portion of the population actively uses. Here is a brief review of the top 10 social networks in China:

1. WeChat – 78%
2. Sina Weibo – 56%
3. Baidu Tieba – 50%
4. Xiaohongshu – 39 %
5. Tencent Weibo – 36%
6. Kuaishou – 32%
7. Douban – 23%
8. Douyu – 20%
9. LinkedIn – 20%
10. Meitu – 15%
11. …

Solutions for German companies in China

Solutions for German companies in China are always individual – for market entry, whether physical or only medial, there is no simple 1-2-3 roadmap that shows the way. For more complex products, the solutions are even more individual, for example for companies in mechanical and plant engineering. Here, it is no longer sufficient to “only” place advertisements.

Therefore, the very first step is to have a conversation. What are your / yours:

• Assortment, products and A-products
• Target group
• Company and structure
• Employees and capacities
• Competition and local competition
• Key market figures on site

From this, the first strategies are formulated, from pure e-commerce marketing, to local partners on the ground, with sales structures.

But before we get too far into the subject, let’s get back to basics.

Market barriers and communication management

China, as I’m sure you know, is a very regulated country and actions have to be considered in advance. Unlike in the European Union or in Germany, you need local partners for a lot of marketing and advertising.

Our agency also had to communicate with many partners in the first weeks, the focused work in China, in order to create trust. Only then did we get the appropriate approvals, for example for advertisements in individual apps, or the opportunity to work with local partners on site and their system and / or structures.

The market entry itself is much more difficult than, for example, an advertising campaign in France, a direct neighbor and member of the European Union. Especially when it comes to reach millions of people with a message as a company with an advertising budget, not twice but three times as much attention is paid to the action(s).

In particular, the platforms that are based in China want to protect themselves from possible violations. Accordingly, the selection of advertising partners is very selective. The longer one is active as a marketing agency in China, the more freedom and desires are approved.

Social Media One: Bridge to USA & China

Marketing agency: 3-point strategy

Our marketing agency has been specializing in global marketing since 2018. With a focus on digital media and performance marketing. Our services include social media marketing, as well as native advertising and search engine advertising. This gives our clients a presence in all new, important media.

How do we work?

Marketing concept and strategy

Our strategy employs a 3-point strategy: Firstly advertising (new people), secondly advertising on keywords (interested / searching people) and for interested people referral marketing (checking people).

1. Advertising (new people)
2. Advertising on keywords (interested / searching persons)
3. Referral marketing (reviewing persons)

The goal is to reach all potential buyers. How do we achieve this goal for our customers? We rely in particular on digital marketing, state-of-the-art in the 20s.

1. Social Media – Content Marketing & Advertising<
2. Search engines – Advertising on keywords
3. Blogs, magazines and online portals – recommendation marketing

These are the core elements of our marketing strategies, also in China. With this, potentially interested parties, at all important points, are adressed and also adressed again(social ads / remarketing).

1) Through advertising, you reach people for your company and your products, who have not yet had contact with it. Through 2) advertisements in search engines, the people are adressed who are actively looking for specific information at this very moment. In a 3) further step, we rely on recommendation marketing, for example through tests by bloggers, comparisons, testimonials on magazines and online portals.

Online first: Complementary offline methods

In addition, there are other methods and strategies, depending on which strategy has been worked out for the respective company or the individual product and campaign. These could be, for example, posters, printed and in the streets of the city of Shanghai and Beijing or also influencer marketing actions, i.e. reputation marketing, by brand advocates. In China, trends are picked up quickly, so virtual influencers are also part of the mix. In particular, these local multipliers ensure that a campaign is not only seen, but really, as relevant information, perceived by the prospect on the ground.

Start a company in China: Company (List)

Founding a company in China? This question comes up relatively often for companies that want to expand to China. In Europe, as well as in America, people are used to the fact that setting up a company for activities in the local market is relatively easy. In China, however, it is the case that every time a foreigner sets up a company, a Chinese partner must be involved.

You can find more information about the company models here (external).

• Representative Office
• Company with exclusively foreign participation (WFOE)
• Foreign trading companies (FICE)
• Joint venture – joint ventures
• Partnerships with foreign shareholders (Foreign Invested Partnerships)
• Branches

Contact and contact person

Do you have questions, ideas or are you already planning a concrete project and looking for support and solutions? Get in touch with our contact persons for China.

• Contact

Tip: You can find more tips here: Social Media Software

Hootsuite – Cheapest supplier

Identify, win and retain customers. Get more out of your social media activities with Hootsuite.

• Hootsuite
• Price from 25 Euro / Month
• For 10 social media profiles and 1 user

Zoho Social

Zoho Social is a complete social media management platform for companies and agencies. Manage multiple social networks, schedule an unlimited number of posts, monitor keywords, and collaborate with your team – all from a single dashboard.

• Zoho Social
• Price: On request (individual)

Agora Pulse

Plan contributions in advance, get reports and of course check the engagement of your followers and fans, Agora Pulse can do everything.

• Agora Pulse
• Price from 89 Euro / Month
• For 10 social media profiles and 2 users

Sprout Social

• Sprout Social
• Price from 99 Euro / Month
• For 5 Social Media Profiles

Sprinklr

• Sprinklr
• Price: On request (individual)

EClincher

• EClincher
• Price: From 59 $ / month
• For 10 social media profiles and 1 user

Sendible

• Sendible
• Price from 24 Euro / Month
• For 12 / 192 services and 1 user

Social Report – Most Social Media Profiles

• Social Report
• Price: From 49 $ / month
• For 5 users and 25 social media profiles

Digimind

• Digimind
• Price: On request (individual)

ClaraBridge

• ClaraBridge
• Price: On request (individual)

Brandwatch

• Brandwatch
• Price: On request (individual)

Brand24

• Brand24
• Price: From 49 $ / month
• For 5 keywords and 5 users

StatusBrew

• StatusBrew
• For 10 social media profiles and 3 users

Nuvi

• Nuvi
• Price: On request (individual)

Reputation

• Reputation
• Price: On request (individual)

The most popular Messenger Apps

time, a few favourites have crystallized worldwide. New networks have a difficult time at first because they do not have a large number of users. If all your friends are elsewhere, why switch to a new network? That’s why established messengers are so big these days that they usually have a billion users and more.

Facebook Messenger

Facebook, the dinosaur among social networks, has been there almost since its inception. That’s why Facebook Messenger is of course one of the most important in the world. As the largest social network in the world, Facebook is the non-plus ultra. A few years ago, the Facebook app was split into two parts. On the one hand Facebook as an information app, with all updates from your own friends, but also from pages that interest you yourself. On the other hand, the Facebook Messenger, especially for communication.

Both apps must be installed separately on the smartphone. Currently, the app has a lot of downloads and installations. The Messenger is now also available in a light version for a space-saving installation. The rating is currently 4.1 of 5.0 stars with over 66 million ratings.

WhatsApp Messenger

Like Facebook Messenger, WhatsApp Messenger has over a billion downloads. Even more than 80 million ratings. The WhatsApp Messenger has established itself as the absolute standard. Especially in Germany the use is very high. But also in America, of course.

WhatsApp is used by just about everyone, from the young girl her friend writes to the family discussing the weekend trip in their group chat. WhatsApp is also used in companies and agencies, e.g. for communication. Not only among team members, even client and customer discuss WhatsApp. The use of the Messenger is very simple and therefore so popular.

Wechat Messenger

WeChat is, if you will, the absolute and ultimate messenger service in China. Pretty much everyone owns this app because it is something like the central management tool for life in China. Not only the communication with friends, you really do everything with it. From the payment of larger amounts, e.g. whenn buying a car, to micro-payments. In Europe, North and South America, but also Africa and Australia, the app plays virtually no role.

Instagram Messenger

The Instagram Messenger is used especially by my younger target group, between 16 and 26 years of age. The communication here is often kept small, but as a rule you switch to WhatsApp. Nevertheless, you can also send messages directly to Instagram so that a private message is sent from one person to another. Of course you can also send messages in groups, just like with Whatsapp.

Snapchat Messenger

Snapchat is, besides Tiktok, one of the youngest representatives in the field of messengers. Here the target group is usually under 22 years old. Snapchat as a closed network, however, is still not the size of the other messengers. Because content is not freely visible to everyone, but you first have to be logged in yourself, the content does not have the virality of YouTube or Facebook. Nevertheless, Snapchat is so popular because of its filters. You can make yourself a cat, like a princess or a fairy. It’s simple, straight out of the app.

Tiktok Messenger

Tiktok is for many still unknown but especially as an entertainment social media network more and more coming. Little funny clips, sung cover songs, on Tiktok you can enjoy yourself and have fun. This is exactly what more and more users appreciate. In addition, Tiktok itself invests large sums for its own fame.

Adverts and presentation with WordPress

WordPress Themes are ready-made internet pages that can be edited and individualized by settings. Important is, if you have never worked with a content management system or WordPress system, you should not start directly with a real estate portal. The functionalities are relatively complex and elaborate. Accordingly, you should have sufficient previous experience. But enough small talk, let’s take a look at the main features of a real estate feed. At the end I have my toplist and recommendation for real estate WordPress themes.

Translation into languages

For many users, it is first of all important that the topic is also translated into several languages. Not everyone is proficient in English and with technical terms, especially in the real estate sector, it can quickly take a lot of time to constantly translate individual words. Therefore, when choosing a theme, you should already make sure that the theme already contains a translation or a translation if you don’t feel so confident with the English language.

Very few themes are translated, usually you have to create this translation yourself. My tip, for all those who are looking for a translation, create an extra language file in your plugin folder, you can edit it with a program like PoEdit.

Pre Made Homepage – Pre made website

The layout of a website, which has different elements and formatting and design can take a lot of time. Therefore, many of the WordPress templates offer directly finished pages as layout. You can easily put these on your own page as a demo with a one click installation. Already you have a nicely designed start page or even a clearly arranged page with all team members.

The pages are usually built with Page Builder.

One Click Importer – insert demo example for learning

For all those who have not yet built 20, 50 or 100 WordPress pages, this demo content is really worth a lot! Here you can see how the author of the team, its structure, the elements and the embedding work. You can also have a look at the extra menu items, for example the new real estate advertisements. Here you can directly see by several examples how the information is structured and where which data is entered or how a finished real estate advertisement would look like on your site.

Real estate management software or plugin

The core of every WordPress installation are the various extensions that extend the content management system with blog function to an online shop, a real estate portal or even a social media platform. Would you have thought that this is possible with WordPress? Exactly that, makes it the most popular CMS in the world! Let’s have a look at which plugin functions are essential for you as a realtor.

Front-End – Property Management

If you like to work directly from the website and don’t want to deal with a purely informative back-end, you should make sure that the topic also has a front-end editing function for the properties. This means that all advertisements can be edited directly on the website with a simple push of a button. This means that you don’t have to switch to the back end first, but can, so to speak, view the results directly live.

Front-End – Submission of new properties

For brokers, the front-end or back-end editing function as administrator of the site is sufficient. However, if you want to build your real estate site into a large real estate portal, you must also give other brokers the opportunity to place their advertisements. For this purpose, there is a user management with which new agents can register. These are accepted and activated automatically or manually. They get the possibility to place their own real estate advertisements, to edit them or to delete them. So you can invite different realtors to present their houses, apartments or plots of land on your platform.

Integrated live news system (communication)

If you think modern, you should also have a functioning messaging system. Do you know websites where you have a small chat window or speech bubble at the bottom left or right? This is exactly the point. Users and visitors can contact our team and our brokers directly. Without detours and without telephone calls, simply via the browser.

Your employees can start communicating immediately or process the request a little later. Likewise, you can create ready-made message modules in this messaging system, e.g. on standard questions. But let’s get back to the basic question, which property much is best for WordPress?

E-Mail notification and saved search

Notifications and saved searches for already registered users are an important tool to get you back on their site. Returning users are very important, not only for search engine optimization, but also for your sales. The more often you can reactivate users, the more traffic you will have on your website and the more sales you will be able to generate. With extensions that allow you to receive e-mail notifications, e.g. when new ads for a certain area in Berlin or even when a property has been taken off the market, you are even more interactive and interesting as a platform. You should also enable your users to save searches, so that useful e-mail notification functions can be directly linked to them. Most real estate themes already have such user management on board.

Login and real estate comparisons

The purchase of a property is a major investment. But renting an apartment and paying the rent deposit is also a lot of money for most citizens. Therefore it is worthwhile to offer a comparison function as a real estate portal but also as an individual broker. With this function, your users can easily save individual property listings and compare them later. Just like you know it from online shops like Amazon, where you can compare several products with each other.

Payment system for brokers (external)

Directly integrated payment systems make it possible that if you build a portal with several brokers, amounts for real estate advertisements can be collected directly. With different payment providers, from credit card to Paypal and of course the classic bank transfer. Through the integrated payment system, you can save a lot of effort in the invoicing, as well as the administration of customers.

Important functions: Search and localization

In addition to these features, there are of course many other ways to make users a comfortable visit to their properties clean. These include, for example, the auto-complete function in the search field.

Autocomplete in the search field

If you are looking for something, just like with search engines, you need auto-completion. Then you enter e.g. a spelling mistake, if in theory no search result would be available. If you give a suitable suggestion for the search query in advance, we can avoid many mistakes and thus minimize the previously mentioned jump rate.

Search by radius (km) and geolocation

It is particularly important to consider regional aspects when searching for apartments and condominiums, for purchase or rent. Regional aspects are especially important when it comes to investing in a property in which you want to live longer. In order to display only those offers that are relevant, the search should also include a slider for the number of kilometres. This allows you to directly select an urban area and filter only objects in the vicinity. This makes the search process much easier for our users.

Advanced search: construction type, property, etc.

Of course, almost all themes have integrated the additional information, so that I can leave a user in the search directly, whether he wants to see only advertisements with a balcony or with a fitted kitchen. You can set all these filters and parameters in your back-end, depending on the properties of a single property.

Performance: Pagespeed & Search engine optimization

Last but not least you should always think about the performance of your own website. The better and more structured the site is, the faster it loads, the higher it will be ranked in the search engines. In Germany, the search engine Google is most important, followed by Telekom, Yahoo or other platforms. Therefore, pay a little attention to the performance of your potential new website.

SEO and search engine – optimization of the real estate page

The term SEO comes from Search Engine Optimization. Search Engine Optimization is English and means search engine optimization. But why is search engine optimization so important?

Search engine optimization constantly brings new leads, i.e. customers who, for example, buy a product or subscribe to a certain list or newsletter. The more visitors we have on a website, the higher the chance that we will make good deals. Search engine optimization costs in relation to permanent advertising, only a one-time investment. Advertising that is optimized for clicks costs with every single click or sometimes also with every impression. That is why many companies put their money on search engine optimization. You should do the same with your new real estate project!

Pagespeed – loading time of the Internet page

The last important point before we come to the concrete recommendations is the page speed. Pagespeed is the English term for the loading time of an Internet page. The shorter the loading time, especially in relation to the competition and also with application, the better it is for your website and the more positive it is for the search engine ranking. With Pagespeed you can achieve this by optimizing scripts such as HTML, Java but also CSS, as well as by compressing image files.

WordPress Theme recommendation

After you have learned a lot about search engine optimization but also about advertising real estate on WordPress, I would like to recommend some real estate WordPress themes! You can easily buy themes for a very fair price on the biggest platform in the world. With a few clicks you have installed the themes. Have fun and good luck!

Theme 1 – MyHome by TangibleDesign

Rating of MyHome on Themeforest:

• $59 – price
• 5 stars (168 ratings)
• 2,400 Sales
• WordPress Theme – Download

Theme 2 – Houzez by favethemes

Current rating from Houzez on Themeforest:

• $59 – price
• 5 stars (828 ratings)
• 11,900 Sales
• WordPress Theme – Download

Theme 3 – Reality by inwavethemesThemes

The reviews of Residence Properties WordPress Theme on Themeforest:

• $49 – price
• 5 stars (62 ratings)
• 781 Sales
• WordPress Theme – Download

Theme 4 – Residence by WpEstate

Residence reviews on Themeforest:

• $59 – price
• 5 stars (1,000+ ratings)
• 13,100 Sales
• WordPress Theme – Download

Theme 5 – Realtyspace by codefactory47

The ratings from Realtyspace:

• $59 – price
• 5 stars (202 ratings)
• 3,110 Sales
• WordPress Theme – Download

Theme 6 – Findeo by purethemes

Current rating from Findeo on Themeforest:

• $59 – price
• 5 stars (80 ratings)
• 870 sales
• WordPress Theme – Download

Theme 7 – Benaa by G5Themes

Rating of Benaa Real Estate WordPress Theme for brokers on Themeforest:

• $60 – price
• 5 stars (20 ratings)
• 441 Sales
• WordPress Theme – Download

Theme 8 – casaRoyal by Fantasy

Opinions and reviews on casaRoyal:

• $49 – price
• 5 stars (7 ratings)
• 105 Sales
• WordPress Theme – Download

Theme 9 – Hometown by LeafThemes

Hometown reviews on Themeforest:

• $59 – price
• 4.5 stars (111 ratings)
• 1,600 Sales
• WordPress Theme – Download

Theme 10 – Real Estate 7 by contempoinc

Current valuations of Real Estate 7 on Themeforest:

• $59 – price
• 5 stars (506 ratings)
• 6,400 Sales
• WordPress Theme – Download

Real estate: Helpful links

• Luxury estate agent – Lukinski Property
• Capital investments – FIV Magazine
• Capital investment real estate – FIV Magazine
• Capital investment real estate Interview – FIV Magazine
• Building society savings agreement – FIV Magazine
• Does real estates makes sense as investment? – Real Estates AO

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More powerful tips for Content Creation & Marketing?

• Merge several text files

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Export list from file name or import to Excel

To put many files in a folder in a list (file names), you need to do the following. First, open command to merge the texts, as before. You can do this again with Ctrl+Shift clicks, then right click in the empty area inside the folder. Then open “Command Prompt”. Now enter the following:

dir *.jpg /w

The value *.jpg>/strong> stands for your desired file format (probably image files). /w outputs the file name.

You will now get all file names in the command window one below the other. You can copy and paste them with Ctrl+C. If you want a text file directly, enter the following:

dir *.jpg /w > images.txt

The value > images.txt outputs a text file.

Instructions: Export file names to list

To open your command prompt (Ctrl+Shift+Right click):

All file names of the folder will appear in an overview:

Or get the names output directly to a text file:

If you have exported a text file, your result will look like this:

SEO content spinning

This feature is often required for text correction (before export) in content spinning for industries such as real estate or insurance. You want to learn more about mass text creation? Then read my tutorial on the topic: SEO Content Spinning.

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