How Affiliate Marketing Basics work

In principle, affiliate marketing is quite simple. As explained above, there are people with reach, whether through content or good lead generation. They are people who can market products and services online very well. These people have their own blogs, blog systems or large contact lists, with very narrow, specific target groups. Precise target groups make it very interesting to place products and goods here.

Generate links – The success factor in affiliate marketing

On the left are the A&O in affiliate marketing. No matter if e-mail, Whatsapp, Facebook, forum or blog system. You already notice that when a clever affiliate entrepreneur packs links of others in his media offers, he does it in different ways. Exactly so that the user often does not even notice. Links can be placed in images, for example. If the affiliate entrepreneur then uses images from Amazon for products, the user clicks on them to enlarge them. But the image is not enlarged, the user is taken to the Amazon sales page. He will perhaps add the product to his shopping cart and perhaps buy it. The success is then measured by the conversion rate, among other things. If the user actually buys the product in the end, the middleman receives a percentage. Usually this is between 5% and 15%. Of course there are other models and other conditions. Amazon usually pays 7% on its own products, 10% on third-party products. If you have a very precisely segmented contact list, you can sell it at a much higher price than a general or outdated one. Therefore it is very important for online marketers to fill the lists and keep them up to date. This is the affiliate marketer’s job on the sales side – very roughly.

But the placement of affiliate links is not only possible via images, of course affiliate links can also be cleverly packed in text. I could just list a few names and then say, here is the alternative! Many users will now click on the word “alternative” to find out what exactly the advertised alternative to the old one is. Many will click the link to find out what is behind it. A very simple tactic. With every click the affiliate partner’s online shop opens again and with a little luck the customer buys. The merchant makes sales, the affiliate partner makes sales, the producer makes sales.he user pays the same price as before.

Targeted marketing of digital and physical products on the Internet

By and large, it is therefore always a matter of integrating products from other companies and selling them through your own network. The middleman, or “range bringer”, receives his commission. There are no additional costs for the end consumer, nor is it apparent to him that commissions or commissions are paid. This makes the model very interesting for all parties.

For brands, companies, online shops and producers this type of distribution is very profitable. Here, one does not have to build up one’s own sales network, but uses existing structures of online platforms such as Affilinet or Xanox.

Affiliate Marketing Advanced – Tens of thousands of pages and links

But with affiliate marketing you can also tackle much more interesting projects. Of course, the project level also rises with every single company run by the affiliate marketer. Sooner or later, entire blogs and online shops with products are run, ratings and user data are drawn and much more. This is possible for example with this Amazon Affiliate WordPress Theme (German). With the right tools you can bring several online shops with several thousand products online overnight. How long they will be indexed in the search engines is another issue.

Affiliate marketing does not only work via homepages and newsletters, but also via many other ways and networks. Another interesting market for entrepreneurs are social networks. If you manage to cleverly build up groups or create a channel for yourself that is visited by many people and followed by many people, you can sell and place other products excellently. Adsense and other advertising measures can also generate good sales if the ratio of advertising cost investment and income is right.

Another advantage of affiliate marketing in social networks and via Profist is the new communication level. Here you no longer have the anonymous scope of the Internet but the relatively familiar environment. Familiar people in the familiar social network. The people I follow myself, I trust of course. If this influencer then gives me a recommendation, the chance is high that I will decide to buy the product recommendation.

Earning money on the Internet – Is that really possible?

Yeah, I can do that. Affiliate is a very exciting field for many young digital entrepreneurs. Making money online is as easy as it gets. There is little competition on the Internet if you are a resourceful young person interested in technical details and systems in general. If you can quickly build up a network, whether through your own website, forum, landing page, blog, social network, newsletter, … there are a thousand ways. Affiliate makes it really easy to earn money. That is why it has become such a popular tool in online marketing.

However, affiliate marketing not only enables young entrepreneurs to earn money, but the companies also benefit from the networks of digital young entrepreneurs in an unprecedented way. Previously, they had to earn their own reach at great expense or buy it even more expensively. Due to the network effect and the promotion of third party providers, this factor no longer applies. Payments are only made in case of sale. As a result, advertising budgets and advertising investments of companies decrease considerably.

However, it is critical to note that a company must always advertise the attractiveness of its own affiliate products. Also the commissions must always be in line with the market or better to motivate affiliate marketers to promote their own link and not those of the competition.

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Video Online Marketing with YouTube – Overview

In today’s example, I’ll show you how we can film the FAQ for YouTube with relatively simple means. You wonder why? YouTube has a high impact and is, next to Google itself, the second largest ‘search engine’ in the world. Hundreds of millions of people watch short films about cats, funny moments or even instructions and tutorials every day.

Get to know YouTube as a traffic source:

The perfect content planning

For this tutorial you need language talent or an existing FAQ: Frequently Asked Questions. FAQ means ‘Frequently Asked Questions’ – then you do not need to create new text content for your video channel. On the web, Internet users are mainly (also) looking for solutions. This means they have a concrete question and will ask corresponding search queries: “real estate”, “deposit” or “market price in Cologne”. Cleverly, one can now direct people to one’s own online offer through explanations and assistance! Video contents are rarely produced, not many companies think of this step. Therefore there is room for good placements in many niches for the German and international market. The videos are not only displayed in YouTube search results, but also in Google search results.

Is there still no video for a search query? Be the first!

Content planning with Google’s search engine

Finding keywords is a mystery to many, but there are very simple, small tools for the first overview: The Google search box. The search engine automatically gives further suggestions for each search query. They are selected in such a way that the probability is high that you could be interested in this topic with your search query. Concretely that means, if you type something, you will get suggestions. Thus you can get an overview of the search queries of other users on the topic with first rough keywords. From these you then form your keyword combinations.

If you want to go one step deeper, you should definitely also take a look at the Google Keywordplanner.

Content planning with Google Analytics

The Google page analysis helps to fix interesting contents. If you have existing FAQs or other helpful, instructive texts, you can use Google Analytics to check which content your website visitors access particularly frequently. Therefore open your Google Analytics account. In the dashboard of your domain you will find the menu item ‘Behaviour’, open it, then “Website content” and “All pages”. In this overview you will now find all page views of your website (no matter if content or online shop). Tip: Open directly more than the 10 lines, bottom right, ‘Show lines’.

In the overview you will now see all individual Internet pages with further information. Here you will get to Google Analytics.

1. Entrances
2. Rejection rate
3. % exits
4. Page value

Relevant for us are only the page impressions in relation to the relative visiting time. Why? Page impressions tell you how often this individual page was visited. The relative visiting time tells you if the content was then, which content was interesting in relation to others (visiting times). In general, it is important for your online marketing or content marketing to compare numbers in Google Analytics and put them into relation. This will help you to recognize the strong points of your online project.

The list is now many lines long and contains all information. You can now filter which pages are relevant and move on to video production in the next step. Tip: Before you use cumbersome filters, you can easily find the pages using the search function. Use Ctrl+F to activate the search in all programs, including the browser. If all our pages are sub-pages, i.e. /faq/page title, then simply enter ‘faq’ in the search field and all FAQ pages will be highlighted in colour. This makes the search easier.

Now you start to note all important pages in a small list:

• /faq/offer property
• /faq/brokerage costs
• /faq/flat-rents<
  …

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Text preparation and video equipment in comparison

You should now save all texts in a single document. This collection is the basis for the upcoming video content. Speak the texts for the exercise freely. You will notice that the more you speak, the less you look at your sheet. This is a real advantage in the video later. If you need the texts to speak, you should make sure that the text flow is given: You don’t have the paper in your hand. As mentioned above, ideally you speak freely in front of the camera! From my radio time I can give you a tip here:

• Font size: 14pt
• Line spacing: 1.5

Comparison: Camera and equipment for 3 film sets

There are three ways to shoot YouTube videos: low budget, with your own YouTube ‘studio’ or with an agency. But I promise you that it doesn’t need a highly elaborate production. YouTube as a social media platform lives from emotional videos, from content, less from the perfect concept. With good smartphones, no matter if Apple iPhone 5, HTC Desire or Samsung, you can produce perfect videos today.

• Camera, equipment and lighting
• Low-budget YouTube film set, equipment list*
• Smartphone like Apple iPhone 5, HTC Desire or Samsung or
• Small budget ‘Vlog’ camera: http://amzn.to/1EKtPa0 or
• Blogging ‘VLog’ Camera: http://amzn.to/1EKtFiS
• Cut in pre-installed programs, free or demo versions

Small budget YouTube film set, equipment list*

• Blogging ‘VLog’ Camera: http://amzn.to/1J9yAf8 or<
  Camera for small short films: http://amzn.to/1fxNQd6
  + Microphone for the camera: http://amzn.to/1I21njS

• Cut in pre-installed programs, free or demo versions

Good YouTube film set, equipment list*

• Mirror reflex camera for small short films: http://amzn.to/1JbKh4Y<
  + Microphone for the camera: http://amzn.to/1I21njS

• Cutting software: http://amzn.to/1WIQ5w4

The links are so-called affiliate links. If you buy something through these links, I get a small part from the merchant as commission. You will not pay a single cent more! Thanks a lot. With the equipment you can, no matter if low budget or premium, produce good videos for your own company online marketing.