Lean Canvas (3/3): Marketing & Money!

Back to overview: Marketing Podcast.

Lean Canvas Special: All Parts

1. Part: Problem, solution and USP
2. Part: Key figures, unfair advantage and target group
3. Part: Marketing and Finances

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Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Marketing: Offline, Online and Social
2. Money: costs, income, earning money

As a keynote speaker, we show up to 200 participants how to build a business in our workshop. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. Then on the second day, 40 groups present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Marketing: Offline, Online and Social

The marketing mix is increasingly diversifying. Every month, new portals, opportunities or even entire platforms are added, like TikTok at the moment. But also existing platforms expand the possibilities of advertising and sales, like currently Instagram Shopping. At the same time, offline marketing should not be forgotten: Trade shows, letters, and most importantly POS. We take you with us and give you some impulses for your marketing measures. Everything in the overall context of the business idea development in the Lean Canvas.

Money: costs, income, earning money

Making money at last! The last part of our Lean Canvas special is about finances. Of course, only extremely abbreviated, as you’ll see in the episode. Still, we’ll go into some, interesting revenue models that you might not have thought of for your business. Sales, licensing, freemium, a little insight into the world of revenue. These are also your final step in creating the Lean Canvas.

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

Earn money on the Internet with Facebook

Earning money on the Internet is not so easy, at least if you use the classic methods. Because here, of course, there is great competition! But what about social media? Can you still earn money here? As numerous examples from the media show, the most famous are probably currently influencers, social networks have an incredible power. So if you know how to target people, you can also target products. That’s exactly what Facebook ads do – they’re incredibly effective! With the new Facebook Ads 2.0 guide, you’ll learn everything you need to deliver strong performance in 2020.

• Facebook Ads Guide 2.0
• New recommendations! Top Social Media Software

Advantage Facebook Marketing and Ads

Here are just a few of the basic benefits at a glance:

• You can define your target group and audience exactly
• Funnel (processes over several steps) can be easily realized
• Both cold and warm contacts can be addressed
• Hardly any wastage due to extremely precise targeting
• Very high range achievable
• Ads can also be recommended directly to friends
• Logo (branding) is perceived subconsciously even without a click
• A lot can be achieved with a small daily budget (e.g. 20 €).
• ….

Facebook’s Ads 2.0 gives you a clear and above all very detailed guide! You can find all information about the online course right here:

• Facebook Ads Guide 2.0

Facebook Marketing Step by Step Guide

As you can read in the article Evolution of social networks, the technology is constantly changing, but also the functions that are already provided on the desktop or in the app. Of course, social media managers also have to keep their finger on the pulse. Of course, this is even more true for anyone applying to be a social media manager. Because even though they are privately on social media a lot themselves, ad management is very specialized know-how that needs to be learned. Creating ads on Facebook is something completely different than the private use of the social network. But not only for absolute beginners, also for advanced users a constant refreshment of the possibilities to improve their own ability to act is always recommended.

• Product: Cash Flow Ads 2.0
• Free: Learn step by step and for free. How Facebook Ads & PromotionsWork
• Recommendations: Top Social Media Software

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Online course at a glance

What exactly will you learn in this online course? Cashflow Ads 2.0 essentially teaches you how to create Facebook Ads (campaigns) on your own and then use them profitably for yourself or other companies, brands and products. Even better, in the online course you get live insights into the Facebook Ads agency (real insights!) and learn from best practice examples from the field. For all Social Media Managers, there is even a special treat at the end of the course, because upon successful completion, you will receive your certificate! You can then present this certificate when applying for a job and convince your employer.

The online course shows you all the tricks and hacks we use in a social media agency and you see step by step what 95% of all other social media managers do wrong on a daily basis. Tip! You have instant access after purchase and even get lifetime access with lifetime updates and support – mega deal for beginner social media managers.

Contents of the workshop and agency tips

Spoiler! Here is a little insight into the course of the online course:

1. Chapter: Introduction
2. Chapter: Facebook Ads Basics
3. Chapter: Your interaction booster
4. Chapter: The Turnover Generator
5. Chapter: The Profit Maximizer
6. Chapter: Facebook Pro Hacks
7. Chapter: Messenger Complete Course
8. Chapter: Secrets from the agency

Extra! Bonus material

1. Bonus: Conversion Mastery
2. Bonus: Agency Case Study
3. Bonus: Acquisition Box (building your agency).

Sound good? It is! Get the full online courseourse now and learn how to run successful Facebook Ads!

• Cash Flow Ads 2.0

• More about our Facebook agency

The online course at a glance:

Achieve 10 times more traffic in one day?

10,000 instead of 1,000 views means 10x more sales: That sounds absolutely tempting for every social media manager. It is possible if you know which strategies and methods are currently available to optimize Facebook ads. While many other courses are mainly about building a complete strategy or campaign, this online course focuses exclusively on the topic of reach!

• Product: Facebook Ad Traffic
• Product: Facebook Ad Traffice – Online Seminar
• Learn for Free: Facebook Ads & Promotions
• New recommendations! Top Social Media Software

Tip. Facebook Ad Traffic now has a new video tutorial, in this brand new Facebook training you will learn for free:

• The new rules of the game on Facebook for getting more leads and customers without getting a red card from Mark Zuckerberg.
• Which new IMMD strategy you’ll use to create ads that both Facebook and your customers love.
• How to do Facebook ads today without risking your shirt, but reaching more people at the same time.
• How to sell your products or services on social media without needing elaborate sales funnels.

• More about our Facebook agency

Earn money with a messenger?

• 3 online workshops with all slides for immediate download
• 3-part video series with practical examples
• 3 special video trainings as a bonus

Harness the power of Facebook Messenger Chatbots for your marketing and learn how to use Facebook Messenger Chatbots to acquire leads, contacts, and customers more cheaply and easily than ever before.

• Messenger Marketing
• New recommendations! Top Social Media Software

Statistics on messenger use in Germany

Did you know how many people in Germany use Messenger these days? 55% use Whatsapp alone!

The 7 most important levers of success in messenger marketing

So that you can learn how to use Messenger Marketing for yourself, I have two different products for you as a recommendation. On the one hand, one of the most instructive eBooks on the subject of messenger marketing and on the other hand, a detailed video online course, in which you can learn in depth how to use the methods and strategies in messenger marketing. Messenger marketing is on top, on the cutting edge, brilliant and simple – if you do it right. These 30 pages of tremendous content guide the reader through the 7 most important levers to become successful with messenger marketing. Whether new to it, started long ago, or even abandoned in sheer desperation, this book delivers terrific results.

• Security for operators and users of messenger marketing (DSGVO)
• Conversion increase from A-Z
• Psychological triggers as chatbot boosters
• Refinance your messenger business
• Relevance and benefit communication in messenger marketing
• CTA’s and Multiple-Choices
• Continuity in Messenger Marketing
• Gain continuity and security of the MM-Business

Harness the power of Facebook Messenger Chatbots for your marketing and learn how to use Facebook Messenger Chatbots to acquire leads, contacts, and customers more cheaply and easily than ever before.

• Messenger Marketing