KPIs for your marketing

Coded with ♡ von Stephan

Which key figures are really decisive for the success of your campaign? With our free KPI calculators, you can easily calculate your values online and analyze them immediately. This way you can find out whether your strategy is working and where there is potential for optimization.

• CAC Calculator
• CPA calculator
• CPC calculator
• CPL calculator
• CPM Calculator
• CPV calculator
• CR Calculator
• CTR Calculator
• ER Calculator
• LDCR Calculator
• LTV calculator
• MER calculator
• ROAS calculator
• ROI calculator
• SOV calculator

CAC: Customer Acquisition Cost

The Customer Acquisition Cost (CAC) shows you how much it costs you on average to acquire a new customer. This key figure is essential to better manage your marketing and sales costs.

• Costs per customer acquired
• Links marketing and sales expenditure
• CAC Calculator

CPA: Cost per action

The cost per action (CPA) measures the costs incurred when a user performs a desired action – such as a purchase, registration or filling out a form.

• Cost per action
• Helps with performance campaigns
• CPA calculator

CPC: Cost per Click

You can use the cost per click (CPC) to determine how much each click on your ad costs you. This key figure is particularly relevant in the area of search engine and social media marketing.

• Cost per click
• Key performance indicator in online advertising
• CPC calculator

CPL: Cost per Lead

The cost per lead (CPL) indicates the costs incurred per contact generated. Leads are essential for turning interested parties into customers in the long term.

• Costs per generated lead
• Particularly relevant in the B2B sector
• CPL calculator

CPM: Cost per Mille

Cost per mille (CPM) describes the cost you pay for 1,000 views of your ad. CPM is a standard value, especially in branding and reach marketing.

• Costs for 1,000 impressions
• Important value for reach campaigns
• CPM Calculator

CPV: Cost per View

Cost per view (CPV) is a key figure that is primarily used in video marketing. It shows you how expensive a single view of your video is.

• Cost per video view
• Particularly relevant in YouTube marketing
• CPV calculator

CR: Conversion Rate

The conversion rate (CR) measures the proportion of visitors who complete a desired action. It is one of the most important key figures for the effectiveness of your campaign.

• Percentage of users with desired action
• Shows the efficiency of the campaign
• CR Calculator

CTR: Click-Through Rate

The click-through rate (CTR) indicates how many users have clicked on your ad, measured against the total number of impressions.

• Ratio of clicks to impressions
• Indicator for the relevance of your ad
• CTR Calculator

ER: Engagement rate

The engagement rate (ER) shows you how much your content is interacted with through likes, comments or shares. It is particularly important in social media marketing.

• Interactions per post
• Important key figure for content quality
• ER Calculator

LDCR: Lead to Deal Conversion Rate

The lead to deal conversion rate (LDCR) measures how many generated leads actually become customers. It provides information about the quality of your leads.

• Proportion of leads that become customers
• Important KPIs for sales success
• LDCR Calculator

LTV: Lifetime Value

Lifetime value (LTV) indicates the total value a customer brings to your company throughout their relationship. This key figure is crucial for long-term strategies.

• Value of a customer over the entire duration
• Helps with investment decisions
• LTV calculator

MER: Marketing Efficiency Ratio

The Marketing Efficiency Ratio (MER) puts total sales in relation to total marketing expenditure. It shows the efficiency of your overall marketing.

• Total sales in relation to marketing costs
• Simple overview of marketing efficiency
• MER calculator

ROAS: Return on Advertising Spend

The return on advertising spend (ROAS) shows you how much revenue you generate in relation to your advertising costs. One of the key performance indicators in performance marketing.

• Revenue per advertising euro invested
• Important value for campaign optimization
• ROAS calculator

ROI: Return on Investment

The return on investment (ROI) measures the overall success of an investment by putting the profit in relation to the capital employed.

• Profit in relation to the stake
• Universal key figure for investments
• ROI calculator

SOV: Share of Voice

The share of voice (SOV) indicates what share your company has compared to the competition in a certain market environment – e.g. in advertising or social media.

• Market share in visibility
• Comparison with competitors
• SOV calculator

Social media ads

How much do ads on the most important social networks really cost? With our free social media ads calculators, you can quickly find out what budget you should plan for and what reach you can expect. Calculate your campaigns easily online.

• Instagram Ads Calculator
• TikTok Ads Calculator
• YouTube Ads Calculator
• Facebook Ads Calculator
• LinkedIn Ads Calculator
• Pinterest Ads Calculator
• Snapchat Ads Calculator
• X Ads Calculator
• Tinder Ads Calculator

Instagram Ads

Instagram is one of the most powerful platforms when it comes to visual marketing. With ads, you can reach your target group directly in their feed or in the stories. The calculator helps you to realistically estimate costs and reach.

• Visual reach in the feed and stories
• Particularly suitable for lifestyle and brand advertising
• Instagram Ads Calculator

TikTok Ads

TikTok is the platform for short, creative videos with enormous viral potential. You can effectively address young target groups with ads. The calculator shows you how much your campaign will cost.

• Perfect for Gen Z and millennials
• High virality through short video formats
• TikTok Ads Calculator

YouTube Ads

Video ads on YouTube allow you to place your message directly before, during or after a video. Use the calculator to find out how much reach you can achieve with your budget.

• High visibility through pre-roll ads
• Suitable for branding and product presentations
• YouTube Ads Calculator

Facebook Ads

Facebook offers a wide range of advertising formats, from image ads to video and carousels. Use the calculator to determine the costs and plan your reach in detail.

• Broad target group with high reach
• Flexible thanks to various ad formats
• Facebook Ads Calculator

LinkedIn Ads

LinkedIn is the leading platform for B2B marketing. You can reach specialists and managers with targeted ads. The calculator shows you how much budget you should plan for.

• Targeted approach of professionals
• Effective for B2B campaigns
• LinkedIn Ads Calculator

Pinterest Ads

Pinterest is ideal for marketing products and ideas visually. Ads appear where users are looking for inspiration. Use the calculator to calculate the cost of your pins.

• Visual marketing with inspirational character
• Ideal for lifestyle, interior, food and fashion
• Pinterest Ads Calculator

Snapchat Ads

Snapchat primarily reaches a young audience with short, interactive ads. You can use the calculator to calculate your costs for Snap Ads transparently.

• Young target group aged between 13 and 30
• Interactive formats with a strong impact
• Snapchat Ads Calculator

X Ads

The X platform (formerly Twitter) offers you the opportunity to address opinion leaders and communities directly. Use the calculator to plan your advertising budget efficiently.

• Address in real-time discussions
• Ideal for news, trends and events
• X Ads Calculator

Tinder Ads

Tinder ads are a special way to reach users through creative placements. You can address a young, active target group here, especially with lifestyle or event topics.

• Unusual placement with a high level of attention
• Strong interaction through swipe mechanics
• Tinder Ads Calculator

Search engine and display ads

With search engine and display ads, you can reach your target group exactly where they are looking for information or consuming content. This form of online marketing is one of the most effective methods of increasing reach, visibility and conversions. You can calculate your budgets and campaign costs precisely with our free calculators.

• Google Search Ads Calculator
• Google Display Ads Calculator
• Microsoft (Bing) Ads Calculator
• Traffic Junky Ads Calculator

Google Search Ads

Google Search Ads are the classic search engine ads that appear at the top of the search results. They are perfect for reaching potential customers directly at the moment of their search. Use our calculator to determine the costs of your Google Search campaign.

• Directly visible for relevant search queries
• High conversion probability due to search intent
• Google Search Ads Calculator

Google Display Ads

Google Display Ads appear on millions of websites, apps and YouTube. They are particularly suitable for increasing brand awareness and reaching users outside of search. The calculator shows you how high your costs for display campaigns will be.

• Reach across the entire Google Display Network
• Ideal for branding and retargeting
• Google Display Ads Calculator

Microsoft (Bing) Ads

Bing Ads, now Microsoft Advertising, are the alternative to Google Search Ads. They allow you to reach target groups that use other search engines. This platform is particularly interesting for an older, more affluent audience.

• Alternative search engine to Google
• Particularly strong target group with high purchasing power
• Microsoft (Bing) Ads Calculator

Traffic Junky Ads

Traffic Junky Ads are a special form of display advertising that is placed on high-reach, often niche-oriented platforms. You can use the calculator to calculate your costs transparently and plan your strategy accordingly.

• Reach on specialized platforms
• Targeted approach to target groups with high visibility
• Traffic Junky Ads Calculator

With the right advertising cluster, you can reach the right bubbles.

Advertising costs at a glance

Coded with ♡ von Stephan

With search engine and display ads, you can reach users at exactly two moments: actively searching (search) or passively consuming (display). Our calculators help you to realistically plan budgets at channel and campaign level – including reach and click estimates.

• Google Search Ads Calculator
• Google Display Ads Calculator
• Microsoft (Bing) Ads Calculator

Google Search Ads

Google Search Ads place you at the top of the search results when users actively search for solutions. Use the calculator to plan click prices, daily budgets and expected clicks – an ideal basis for lead and sales campaigns.

• High intent: Visible for relevant search queries
• Strong lever for performance (leads & sales)
• Google Search Ads Calculator

Read here what we can do for you: Google Ads Agency.

Google Display Ads

Google Display Ads deliver reach on millions of websites, apps and YouTube. Perfect for upper funnel, awareness and retargeting. Use the calculator to see how many impressions your budget can realistically deliver.

• Wide inventory in the Google Display Network
• Ideal for branding and smart retargeting setups
• Google Display Ads Calculator

Microsoft (Bing) Ads

Microsoft Advertising (Bing) reaches target groups that search outside of Google – often with higher purchasing power and less competition. The calculator helps you to plan CPC, budget and click reach precisely.

• Alternative search reach with solid conversion quality
• Often lower CPC due to less competition
• Microsoft (Bing) Ads Calculator

Plan budget & reach realistically

Realistic media plans are based on clear assumptions: CPC, CTR, CR and target CPA. Our calculators ensure transparency – you can immediately see what reach, clicks and conversions your budget is likely to achieve, comparable across all channels.

• Fast scenarios: Low / Medium / High
• Transparent basis for offer & forecast phases
• Free to use online – without registration

Best practices for greater efficiency

Solid structure beats high budget: Work with clean keyword groups, negative keywords, suitable placements and clear goals. Combine search (intent) and display (reach/recall) – plus retargeting – for a holistic performance.

• Clean campaign structure & tracking
• Combine search + display + retargeting
• Test regularly: ad texts, target groups, bids

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

Advertising costs at a glance

Coded with ♡ von Stephan

The cost of social media advertising depends on many factors – platform, target group, competition and ad format. With our calculators, you can realistically calculate your campaigns and immediately see how much reach you can achieve with your budget.

• Instagram Ads Calculator
• TikTok Ads Calculator
• YouTube Ads Calculator
• Facebook Ads Calculator
• LinkedIn Ads Calculator
• Pinterest Ads Calculator
• Snapchat Ads Calculator
• X Ads Calculator
• Tinder Ads Calculator

Do you need support with your campaigns? Learn more about our social ads agency here.

Instagram Ads

Instagram is one of the strongest platforms for visual marketing. Ads appear in the feed, in Stories or in the Explore area. Use the calculator to determine the costs and reach of your campaign.

• High visibility through visual formats
• Particularly strong for lifestyle and brand advertising
• Instagram Ads Calculator

TikTok Ads

TikTok is the platform with the greatest viral potential. You can reach Gen Z and millennials in particular with creative short videos. The calculator shows you the realistic costs of your campaign.

• Perfect for young target groups
• High virality through short videos
• TikTok Ads Calculator

YouTube Ads

YouTube is perfect for moving image marketing. Ads can be placed before, during or after videos. Use the calculator to plan your budget precisely.

• High reach through video formats
• Ideal for branding and product presentations
• YouTube Ads Calculator

Facebook Ads

Facebook offers a wide range of ad formats – from single images to videos and carousels. Use the calculator to calculate your reach and costs.

• Diverse advertising formats
• High reach in various target groups
• Facebook Ads Calculator

LinkedIn Ads

LinkedIn is the leader in B2B marketing. You can use ads to reach specialists and managers in their professional environment.

• Targeted approach in B2B
• Particularly valuable for lead generation
• LinkedIn Ads Calculator

Pinterest Ads

Pinterest is the platform for inspiration. Ads appear where users are actively searching for ideas. Use the calculator to calculate the cost of your pins.

• Strong for interior, lifestyle and fashion
• Visual marketing with high relevance
• Pinterest Ads Calculator

Snapchat Ads

Snapchat is ideal for a young target group between the ages of 13 and 30. You can use the calculator to determine the costs of your Snap Ads.

• Young target group with high activity levels
• Interactive ad formats
• Snapchat Ads Calculator

X Ads

Platform X (formerly Twitter) is ideal for reaching opinion leaders and communities directly. Use the calculator to plan your budget realistically.

• Particularly strong for news and trends
• Targeted approach in real time
• X Ads Calculator

Tinder Ads

Tinder offers an unusual advertising environment with a high level of attention. With creative placements, you can reach a young, active target group here.

• Creative approach through swipe mechanism
• High interaction through special placement
• Tinder Ads Calculator

What do social media ads really cost?

The actual costs depend on the competition, target group targeting and ad format. Our calculators give you a transparent basis for your media planning. This way you avoid surprises and use your budget effectively.

• Realistic budget planning
• Range forecasts for all platforms
• Calculate free of charge and immediately online

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

Advertising costs at a glance

Coded with ♡ von Stephan

Traffic Junky bundles high-reach adult portals. The costs depend primarily on GEO (country/region), device (mobile/desktop), placement (RON vs. site targeting), format (banner/video) and competition. Use our calculator to plan your media budget based on data – including reach and click estimates.

• Traffic Junky Ads Calculator

Traffic Junky Network

The network offers high reach on specialized portals – including placements around Pornhub & Co. Use the calculator to set assumptions for CPM/CPC, CTR and CR and immediately receive forecasts for impressions, clicks and leads.

• Run of Network (RON) or targeted site targeting
• Banner, Native & Video (Pre-/Mid-/Post-Roll)
• Traffic Junky Ads Calculator

Placement: Pornhub (site targeting)

With site targeting, you can direct your budget to a single platform. This allows you to build up visibility in a predictable way – ideal for tests, retargeting and scalable campaign setups.

• Plannable visibility on a strong single platform
• Fine control by device, country and format
• Calculate costs & range

Formats & Bidding

Classic banner sizes are suitable for display, pre-/mid-roll for video. Depending on the funnel phase, you can choose between CPM and CPC bidding. Our calculator helps you to test the appropriate assumptions (low/medium/high).

• CPM for reach & branding, CPC for performance
• Clearly define frequency capping & placements
• Simulate format mix

GEO, Device & Target Group

GEO targeting and device separation (mobile/desktop) significantly influence prices and performance. Test country groups, languages and times (dayparting) to reduce wastage.

• Separate budgets for mobile vs. desktop
• GEO clusters by purchasing power & competition
• Compare scenarios

Plan budget & reach realistically

Realistic media plans are based on clear assumptions about CPC, CPM, CTR and CR. With the calculator, you can immediately see what reach, clicks and conversions your budget allows – including a comparison between RON and site targeting.

• Fast scenarios: Low / Medium / High
• Transparent forecasts for impressions, clicks and leads
• Free to use online – without registration

Best practices for adult environments

Rely on clear target definitions, clean tracking and suitable creatives (brand-compatible, rule-compliant). Use frequency capping, whitelists/blacklists and retargeted website visitors to combine efficiency and brand safety.

• Clean structure: Campaign → Ad Group → Placement
• Test creatives regularly (hook, visual, message)
• Brand Suitability: Whitelist & Frequency Capping

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

KPIs for your marketing strategy

Coded with ♡ von Stephan

Which key figures are crucial for successfuly managing campaigns? Our free KPI calculators provide you with the answers. Simply calculate your values online and immediately see where your performance stands and where you can make adjustments.

• CAC Calculator
• CPA calculator
• CPC calculator
• CPL calculator
• CPM Calculator
• CPV calculator
• CR Calculator
• CTR Calculator
• ER Calculator
• LDCR Calculator
• LTV calculator
• MER calculator
• ROAS calculator
• ROI calculator
• SOV calculator

CAC: Customer Acquisition Cost

The Customer Acquisition Cost (CAC) shows you how much a new customer costs you on average. This key figure is important in order to better manage marketing and sales expenditure.

• Costs per customer acquired
• Linking marketing and sales
• CAC Calculator

CPA: Cost per action

The cost per action (CPA) measures the costs when a user performs a desired action – such as a purchase or registration.

• Costs per desired action
• Particularly valuable for performance campaigns
• CPA calculator

CPC: Cost per Click

You can use the cost per click (CPC) to determine how much each click on your ad costs you. This key figure is central to ads and social media.

• Cost per click
• Key performance indicator in online advertising
• CPC calculator

CR: Conversion Rate

The conversion rate (CR) shows you how many users actually carry out a desired action – for example, a purchase. One of the most important measures of success in marketing.

• Percentage of users with action
• Direct feedback on campaign quality
• CR Calculator

ROI: Return on Investment

The return on investment (ROI) measures whether your investments are really worthwhile. This gives you a universal key figure for measuring the success of every marketing measure.

• Profit in relation to the stake
• Universally usable for all investments
• ROI calculator

LTV: Lifetime Value

The Lifetime Value (LTV) gives you an indication of how valuable a customer is over the entire duration of their relationship with your company.

• Customer value over the entire duration
• Important basis for budget decisions
• LTV calculator

Why use KPI calculators?

With KPI calculators, you can evaluate your data in real time. This not only saves time, but also gives you clarity about your marketing goals. Whether it’s an increase in sales, reach or lead generation – the right KPI shows you whether you’re on track.

• Simply calculate online
• Free tools for all relevant KPIs
• Direct optimization of your campaigns

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

Install Threads App anyway!

Topics like VPN (anonymous surfing on the Internet) are usually known from countries like Iran, which is the only way to install and use some apps. With the same method, you can now also use Threads in Germany, France, Italy, Spain & Co.

Threads App: The Twitter Killer?

Instagram recently released the long-awaited Threads app, which is positioned as Twitter’s official competitor, as reported yesterday. Codenamed “Barcelona,” Instagram has developed a text-based social network to challenge Twitter as well as other rivals like BlueSky, Mastodon and Post.news. Read more here in the article:

• Threads vs Twitter

Although the Instagram Threads app is now officially available, there are restrictions on downloading the app in Europe due to the uncertain legal situation surrounding the Digital Services Act (DSA).

Install threads in 3 steps

In fact, there are ways to download the Threads app without using a VPN or complex technical tricks.

Threads for Apple iOS with new Apple ID

To download the Threads app from the Apple App Store, there is a small detour. You can change your location in the Apple App Store by changing your country/region to, for example, the USA. Please note that this is only possible if you don’t have any active subscriptions like Apple iTunes or Apple TV.

Here’s the workaround for Apple iOS users that should work for everyone:

1. Go to appleid.apple.com/us/ in incognito mode of the browser and create a new Apple ID with the location USA (important!)
2. Log out of the Apple App Store and log in again with the new Apple ID (USA)
3. Download the Instagram Threads app and create your profile with Instagram login or from scratch

After you download the app, you can switch back to your original account.

Install Threads for Android APK

We often work with APK files ourselves, among other things for our apps, like this real estate app.

Instead of installing the app via the Playstore, simply download the APK file and install it directly on your smartphone.

Important! For this you need to download the threads APK from trusted sources such as:

• APKpure.com
• APKmirror.com
• APKcombo.com

download and perform the installation manually.

Note, however, that you may need to enable the “Install apps from unknown sources” option in the settings of your Android device (see screenshot X), as this may come with potential security risks. Also, always check the security of the downloaded APK file to make sure it is trustworthy.

If you are not sure, you can use an Android security app to detect and prevent possible threats.

Screenshots (Android example)

Step 1 is to download the APK file. The links are above.

APK Download and Installation – Step 1

Login with Instagram – Step 2

First Thread Posting – Step 3

Threads: App, Agency & Marketing

Join now and reap the rewards as a first mover! Everything you need to know about the app, ads and marketing:

• Threads App
• Threads agency
• Threads advertising

Copyright: meta / Threads App

Our goal: Facebook marketing through ads

In Berlin, Cologne, Düsseldorf, Munich and Hamburg and all over Germany, social ads (mostly via Facebook [there also Instagram / Whatsapp]) are among the marketing tools for building reach, with A-priority. You shouldn’t run ads without Facebook Pixel. You can refine, control and improve ads.

Here’s a quick summary of what you’ll learn in these articles:

1. Create and install pixels
2. Create Custom Audience
3. Optimize ads

Before we get deep into ads on Facebook, here’s a simple example of a single, small campaign in PowerEditor.

Best Practice: Simple Facebook Campaign

Here is a small example of a simple Facebook Ads without complex extras. Reached 8,758 people, with 109 sales and a spent budget of 59.09 euros. Achieved were 490.27 euros profit. here in the example 2 campaigns were tested against each other.

Key figures:

• 59,09 Euro Cost
• 8,758 people reached
• 109 contracts at 19.90 euros (gross) / 18.59 euros (net); margin 5.04 euros (net)
• 549,36 Euro Profit
• 490,27 Euro net profit (excl. expenses for Facebook Ad)

We’I’ll look at everything step by step and you’ll learn how to create campaigns. After you understand all the basics about Facebook Pixel and ads, we’I’ll also show you how campaigns are structured. So that your Facebook ads are good and cheap.

Here is a small example! At the end of the article you will understand exactly how such a campaign works.

Infographic: Facebook Strategy 2020 – Example Customer Journey

What is the Facebook Pixel? Definition and possibilities

The Facebook Pixel is a small code that you insert into your website or online shop. The pixel collects data from your visitors and allows you to track and evaluate certain goals, such as the sale of a product or the subscription to the newsletter.

The pixel helps you to optimize your Facebook ads, you can create your own target groups for your ads (Target Audience) and target visitors who have visited your website or online shop (Remarketing). This way, visitors who have already interacted with your offer can continue to be served ads. This works by placing the code snippet and using cookies to automatically recognize users.

• Code snippet to insert into website and online shop
• Conversion tracking – capture, evaluate and use targets
• Optimize your ads
• Create target groups (Target Audience)
• Remarketing – Displaying suitable ads to website and online shop visitors

Basically there are two types of pixel, Facebook’s ‘Conversion Pixel’ and the ‘Custom Audience Pixel’. More about that later!

At the end of the article you can:

1. Create Pixel
2. Install Pixel
3. Create event
4. Track and analyze conversions (screenshot)

What can the pixel do?

The pixel provides you with a lot of important information to create better ads and it allows you to target ads even better to people.

This will improve your conversion rate (e.g. sales or newsletter opt-ins) and give you a more effective ROI.

When do I install the Pixel?

Even if you don’t run Facebook Ads yet, you should integrate the pixel directly, so you collect relevant data as quickly as possible. This way you can use the first data directly when you start your first Facebook campaign.

• Integration of the Facebook Pixel immediately (collect data)
• Data basis (target group) available at the start of the project

Conversion tracking

Your Facebook Pixel allows you to document the interaction of your visitors after they have seen your Facebook ad. But you can’t just track users on one device, the pixel works across devices, regardless of the user’s device. For example, you can see users who viewed your ad on their smartphone but later made the purchase at home on their desktop PC. This allows you to further optimize and improve your ads.

Your ROI also benefits from optimization.

• Conversion tracking tracks user interaction after viewing your Facebook Ad
• Ways and behaviors help optimize ads

Retargeting

Your goal: Turn “warm audiences” into customers as cheaply as possible. The so-called “warm audience” are people who have visited your website. The data can also come from your email or customer list or include people who have interacted with your Facebook page (e.g. watched a video):

• Website visitors
• E-mail or customer list
• Anyone who interacts with your Facebook Page

With retargeting, you reach users who have already visited your website or online shop. Through Facebook ‘Retargeting Pixel Data and Dynamic Ads’ you can create very individual ads. For example, you can show users exactly the product they have looked at in your shop. You can also explicitly show products from your own “Wish List” or from the “Bookmark” list.

• Display ads specifically to visitors of your own online offer (website, online shop, etc.)
• Individual offers for single pages, landing pages and products

Create Lookalike Audience

In Facebook Ads Manager, you can use the data to build a ‘Lookalike Audience’. It contains Facebook users with similar interests, likes and demographics to your website’s target audience. This way you can expand your potential reach to relevant people.

• Find people with similar interests and demographic characteristics
• Increase the potential reach among relevant people

Optimization after conversion

You can use the data collected from your tracking pixel to further optimize your ads through certain ‘events’.

Without the tracking pixel, you can only optimize based on clicks. With the pixel (and the data generated from it) you can track your goals even more precisely. For example, a specific event could be a product sale or even the registration in the newsletter.

• Tracking pixel for further data in user behaviour
• Definition of events (individual actions)

Optimization by value

Facebook collects a lot of relevant data. The information about who buys and especially at what sales, helps you to further optimize your ads. Facebook will automatically improve and target the ads to people who match the price and sales level.

Use Facebook Pixel: Here’s how

With Facebook’s pixel you can track two types of events. The listing is from Hootsuite. Here you can find our software tip: Hootsuite for the pre-planning of postings.

• 17 predefined standard events
• Individually definable events

Standard Events

• Purchase: Someone makes a purchase on your website or in the online shop
• Lead: Someone signs up for your website (newsletter, survey, free PDF, etc.) or otherwise identifies themselves as a lead for you
• Registration (complete): Someone fills out a registration form on your website or registers as a user.
• Added payment information: Someone enters their payment information in the checkout process on your website
• Added to shopping cart: Someone adds a product to their shopping cart
• Added to wish list: Someone adds a product to a wish list
• Checkout: Someone starts thecheckout process to buy something from the online store.
• Search: Someone uses the search function to look for something
• Show content: Someone lands on a specific page of your website
• Contact: Someone contacts your company
• Customize product: Someone selects a specific version of the product, e.g. a specific color
• Donate: Someone donates to your cause
• Find Location: Someone is looking for the physical location of your company
• Schedule: Someone makes an appointment with you or a sales representative
• Trial: Someone signs up for a free trial of your product.
• Application: Someone applies to use a product, service or one of your programs.
• Subscribe: Someone subscribes to a paid product or service

Individualize events

If you still want to pursue specific, individual goals, you can do that through a bit of extra code, called parameters. These parameters allow you to refine the default events, based on:

• How much revenue does a particular conversion event generate?
• Currencies
• Content types or ID
• Shopping cart elements

Dog, cat or mouse? Example:

For example, you can track the visitors of a certain category instead of all visitors. Further down the line, you can separate dog fans from cat fans, for example, depending on which category they were looking at.

To use such custom events, you work with the URL for the ‘Custom Events’, it is based on specific URLs or URL keywords.

You can find out more about ‘Custom Conversions’ on the Facebook Help page.

Create and embed Facebook Pixel

Now that you understand how to work with the Facebook Pixel in tracking, it’s time to create your own Pixel and embed it into your website or online store.

Step 1: Create Pixel

To create a Facebook Pixel, you need to go to your Facebook Ads Manager. There you will find your menu in the top left corner.

Step 2: Select pixel

You now have 3 basic pixels to choose from.

1. Online Events – “Add the Facebook Pixel to your website to enable conversion tracking, improve audience targeting, and maximize your return on advertising spend.”
2. Offline Events – “Miss how your Facebook ads impact your actual results like in-store purchases, bookings, sales leads, etc.”
3. App Events – “Set up, miss and manage actions people can take in your app. Learn more about your app users and see how your apps contribute to conversions.”

Step 3: Connect website with pixel

Choose a name for your pixel and enter the URL of your website or online shop.

Note on the name: Each ad account has only one pixel. So the name should represent the project rather than a specific campaign.

If you need more than one pixel, use Facebook Business Manager. You can find out more here at Facebook: Business Manager.

Step 4: Embed pixels

In the next step you will find two options:

1. Automatic code setup by Facebook
2. Manual setup

Here in the example you can see that our fashion magazine with the URL https://fivmagazine.com uses a WordPress system. Clicking on “Set up partner” starts the automatic integration of the Facebook pixel into your website.

If you choose the manual setup, you place the code on your website by yourself. This gives you the possibility to personalize events and parameters.

Step 5: Integration (Manual)

Click on “Set up manually”, directly after that you will get your individual code snippet, your Facebook Pixel Code. Now copy and paste the code into your website or online shop.

1. Copy the code
2. Insert it on your website (after <head> and before </head>) – Tip: With most content management systems you can insert the code directly globally, e.g. in the “Theme Options”.

Step 6: Automatic data reconciliation

In the next step you can activate the automatic advanced matching.

This is where the information is brought together to link website visitors with people on Facebook. All this with information that your customers have already provided you. This includes, for example, the email address but also the phone number.

This allows you to attribute more conversions to your Facebook ads and reach even more, relevant people through remarketing campaigns.

Step 7: Pixel Integration Test

Now you come to step 3 of the Pixel installation, test your base code. Connect your desired website and run the test.

Facebook now sends you to your website (see URL). Now perform your desired conversion (in our example, the contact).

After you have executed the conversion, your test is confirmed. Your pixel is now tested and active.

Tip: Embed Facebook Pixel in WordPress Theme

Here you can see how you can embed the Facebook Pixel globally in the theme. Almost all themes for WordPress (like Jupiter, X or here in the example Enfold) have “Theme Options”, here you can embed codes. Not only Facebook, but also Google Analytics or Google Adsense.

Conversion Tracking: Set up events

After your Facebook Pixel is active and your website or online shop is linked to Facebook, you can create your own events. Automatically or manually – start now with your first events.

Create events

Even without HTML knowledge, you can directly use the event setup tool to capture your intended or to be analyzed actions that are important for your business. No further code is required for this.

Alternatively, you can add the event code manually.

Add events automatically with Setup Tool (recommended)

With the automatic add you can make your actions directly in the browser. Facebook registers the interaction and sets up everything independently and automatically. The system is very simple and intuitive. After the manual setup, I’ll show you more about setting up events automatically.

Add events manually with code and parameters

Adding the code manually is a bit more demanding, you need some basic HTML knowledge. But even without this, you have the principle quickly out.

First, select an event from the list (see screenshot) to add parameters but also to see code. Then copy the individual event tags and paste them in the header area of your website under </head>.

Tip. Select a business category. Facebook will then give you filtered and matching events directly.

SCREEN

Further: Adding events automatically

If you choose to automatically add your interaction, you can easily pretend to do so in your browser. Facebook registers the clicks and the corresponding elements and saves the action as a single event.

• Purchase of a product in the shop
• Storing products in the shopping cart
• Contact via form
• Uvm.

After selecting “add automatically”, you have to enter the URL of the corresponding website. There you perform exactly the interaction you want to track (like the sale of product XY).

In the next step, your website opens in the new tag, from here you start directly with the interaction that you want to track. In the example, we go to the menu item “Contact” and track the people who contact our project.

By clicking on “Track new button” you can select a page element that will be observed by the pixel.

At the top right of the screen you can directly assign a type of conversion to the specific interaction, here for example appropriately “Contact” from the Standard Events.

Then, the Facebook Pixel in the Ads Manager directly grabs the people (from the entire pool of visitors) who have contacted us.

From this group, you can now create your own target group, for campaigns.

Facebook Analytics

Congratulations! You’ve created and embedded your first custom pixel. You’ve also created your first Facebook Event, which you can now use to create an even more selective audience.

Even better, the pixel records all users on your website from now on. If they are also logged into Facebook (Instagram, Whatsapp, etc.), they are registered and stored. This will soon result in a large treasure trove of data for you with information about your visitors.

Events and Custom Conversion

If you want to add your code manually, you have a lot of freedom. First, however, it is important to track events.

<script>
fbq('track', 'ViewContent');
</script>

Replace the content between <script> and </script>.

<script>
INSERT HERE
</script>

Specifications for Standard Events

Events are individual interactions on your website and in the online shop. With the help of Facebook’s predefined standard events, you can capture conversions (such as sales) and then optimize conversions and build target groups.

You can also find all available codes for Standard Events on Facebook.

For a full list of standard events and the parameters that support them, visit Facebook for Developers.

• Website Action – Standard Event Code
• Add payment info – fbq(‘track’, ‘AddPaymentInfo’);
• Add to Cart – fbq(‘track’, ‘AddToCart’);
• Add to Wishlist – fbq(‘track’, ‘AddToWishlist’);
• Complete Registration – fbq(‘track’, ‘CompleteRegistration’);
• Contact – fbq(‘track’, ‘Contact’);
• Customize Product – fbq(‘track’, ‘CustomizeProduct’);
• Donate – fbq(‘track’, ‘Donate’);
• Find Location – fbq(‘track’, ‘FindLocation’);
• Start checkout process – fbq(‘track’, ‘InitiateCheckout’);
• Lead – fbq(‘track’, ‘Lead’);
• Purchase – fbq(‘track’, ‘Purchase’, {value: 0.00, currency: ‘USD’});
• Schedule an appointment – fbq(‘track’, ‘Schedule’);
• Search – fbq(‘track’, ‘Search’);
• Use trial – fbq(‘track’, ‘StartTrial’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
• Submit Application – fbq(‘track’, ‘SubmitApplication’);
• Subscribe – fbq(‘track’, ‘Subscribe’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
• View Content – fbq(‘track’, ‘ViewContent’);

Event and parameters

Let’s look at the shopping cart as an example, your visitor adds one or more products and clicks on the “Shopping Cart” button.

<script>
fbq('track', 'AddToCart');
</script>

You can add the following parameters to get more information (not necessary):

• Content_ids
• Content_name
• Content_type
• Contents
• Currency
• Value

For Dynamic Ads you need the following parameters (required):

• Content_ids
• Content_type
• And contents

Promoted Object Value:

• ADD_TO_CART

Facebook Marketing Plan

The next step is to define your own Facebook marketing plan.

Step 1: Target group and goals

• How old is your target audience?
• What jobs does your target group do?
• What are their daily challenges and needs in everyday life?
• When and how / why do they use Facebook?

Knowing your Facebook demographics will help you realistically assess your potential. You can find two regularly updated sources here.

• Facebook Demographics – Sprout Social
• Facebook Demographics – Omnicore

Important here are, for example, values on age, profession, income, and much more. But first of all, the usage is central: Who uses Facebook? Here are statistical figures from 2018 on the distribution of age groups on Facebook and Instagram:

Facebook: Age and usage

• 51% of 13-17 year olds use Facebook
• 81% of 18-29 year olds use Facebook
• 78% of 30-49 year olds use Facebook
• 65% of 50-64 year olds use Facebook
• 41% of the over 65+ age group use Facebook

With the Facebook Ad Manager, you not only have the option to run Facebook ads, but also Instagram ads can be managed via the tool.

Instagram: Age and usage

• 72% of 13-17 year olds use Instagram
• 64% of 18-29 year olds use Instagram
• 40% of 30-49 year olds use Instagram
• 21% of 50-64 year olds use Instagram
• 10% of over 65+ year olds use Instagram

Next, it’s worth taking a first look at Facebook Audience Insights. This tool gives you access to a lot of interesting information about your target audience. Information such as age, relationship status, gender, education, location and language. The Audience Insights also accesses the purchases already made by the users.

Set goals

Your goals are to generate the most success possible through social media activities. That means not just ‘collecting likes’. It’s about leads, which means interactions like sales and registrations.

A good method to define goals as precisely as possible is the SMART method. As a professional trainer I heard about the method for the first time, but it has also proven itself in social media marketing to create measurable and clear goals.

SMART is made up of 5 elements:

• S for Specific – A goal should be as specific and concrete as possible. Example: “Our community grows to 1,200 fans by Q2, our group grows to 300 members” instead of “community building”.
• M for measurable – Quantitative (i.e. measurable) key figures are important here: A quantity, a timing, or some other measurable criterion. Unfavourable formulations are, for example, “low costs are important”, “more communication” or goals such as “expansion of market share”. These phrases lack a concrete and measurable criterion. Example: “Social media budget limit for Q1 and Q2 must be limited to 20,000 euros” instead of “low costs”.
• A for Accepted – Goals that are considered unacceptable by the customer ultimately have little chance of success. Example: “Bright colors, many effects and large font on the preview images” may meet with skepticism and rejection from the customer, in contrast to “contemporary design of the preview images with activating elements”.
• R for Realistic – Acceptance is often closely linked to feasibility. This means that realistic goals are more easily accepted and motivate customers and teams much more than those that are already seen as unrealistic in advance. Example: “15 Facebook postings (photos) per month, with regular publication” instead of “postings every day on all networks”.
• T for Terminable – The naming of a time is simple but central and essential. Of course, only with terminable goals, such as “Completion of the fan page by March 01″ instead of “Completion of the fan page as soon as possible”.

Content mix

You may have heard of the famous Pareto Principle, the famous 80-to-20 rule. The Pareto principle (also called the Pareto effect or the 80-20 rule) states that 80% of the results are achieved with 20% of the total effort.

It is also used in social media marketing – slightly modified. Here the golden rule is: 80% of your content should inform, entertain, educate and 20% you should use for advertising.

In the content mix, it is always advisable to include third-party content. That means posts, photos and videos from other channels.

Competitor ads

You spy on your competitors’ ads? You can do that? Yes! There is a little trick for that. Here you can see, for example, which changes have been made (e.g. name, cover image) but also – and much more exciting – which ads are currently running!

Why does Facebook show the ads? This is all about transparency. This is how you find the ads of the competition:

1. Go to the fan page of the competitor (desktop)
2. In the menu you will find “Site Info & Advertising”, here you will find all advertisements

Tip. You see the text “Offers and prices in these ads may not apply to you.” – this is about remarketing. Scroll down and you’ll see the active ads.

Define target groups

There are three different types of target groups:

1. Customer audience
2. Lookalike audience
3. Saved target groups

Saved target groups

Why do you create target groups? For future ads you have to (can) permanently define target groups. With your own, previously saved target groups, you can quickly and easily access your predefined target groups.

Create predefined target group

This is about refining your audiences (Lookalike Audience and Custom Audience [e.g. people who have interacted with your site]) and predefined audiences that you can reuse at any time.

You can create target groups directly during the campaign or in your “Object library” in the upper left corner by clicking on the button “Create target group”, then in the dropdown menu “Saved target group”.

1. “Open “Object library
2. Click on the button “Create target group” in the upper left corner
3. Click on “Saved target group” in the dropdown menu

Once you create your audience, you have the option to refine the Custom Audience or Lookalike Audience.

Example: You take the lookalikes of your customers and refine them through language. This way you reach relevant people with a certain language with an ad.

Accordingly, you can also exclude groups. For example, customers that you do not want to reach a second time with the same offer. Of course, you need to have created a custom audience of people who have already bought the product.

Geo-targeting

We have already reported on geo-targeting more often. If you are planning an event or a trade show appearance soon, you can of course also define the target group by location. Select “People who have recently been to this location” as the location. You then select the corresponding city as the location.

This way you reach people who are on site at the time.

You can even select specific locations or places and go down to 1 kilometer range. Tip. Select “People who live in this location” if you want to reach regional customers for stores. If you already have multiple stores, you can also select and combine multiple locations.

Define target groups

Starting tomorrow!

We also have a separate, large chapter on this in the article.

In short, target group definition is about filtering and excluding characteristics (demographics, interests, or behaviors).

But here you can also exclude people “who like your page”. But you can especially go to new people in the address, “friends of people who like your page”.

A tip in advance, when naming target groups you should proceed in a structured way like: “DE + 18-30 + restaurant specialist | YT video”.

Done! Your target group is created.

Customer audience

Your first customer audience is quickly created. Once your pixel is installed, you can create an ad based on your website traffic.

Example:

1. In the first step you select people who have added something to the cart – “AddToCart” event.
2. In the second step, specify that, for example, customers who have already purchased are excluded – “Purchase” Event

The highlight: This way you have a customer audience with people who have added a product to their shopping cart but have not purchased it.

Now you can place ads that for example give an extra discount “-30%” or even “free shipping”.

Lookalike audience

What is the Lookalike Audience and how do you create this specific audience? The Lookalike Audience is a powerful tool that allows you to easily reach a larger, more relevant audience.

What is the Lookalike Audience?

The Lookalike Audience is created based on a core target group. For example, the core target group consists of people who have bought something in your online shop. We or Facebook group all of these people together. The next step is to collect commonalities. For example, a large part has the interest “pop music of the 90s” or “Mercedes”. A large part is perhaps between 35-42 years.

The highlight of the Lookalike Audience is a 1% match with the total, German Facebook users.

Your Lookalike Audience consists of 1% of the German Facebook users who are most similar to your core target group. You can now advertise perfectly to these people, as they are more likely to lead to a conversion.

A good core audience is former buyers, users who have signed up for newsletters, etc.

How do I create the customer audience?

How do I create the customer audience? Here’s how:

• Go to your “Ads Manager”
• Go to “Target groups” – if you don’t see “Target groups” directly, go to “All tools”.
• Find a good base audience (ideally a custom audience, like people who have interacted with your Facebook page).

Now we create the lookalike based on existing target audience:

• Select the desired base target group
• Click on the button “Actions” – here you can directly create the Lookalike Audience
• Click on “Lookalike Audience” in the dropdown menu – The Lookalike Audience will be created automatically.
• Still choose the place – for example Germany
• Target group size – Variable from 1-10% of the country
• Set the “number of target groups” high, so lookalikes with different % values are created.

Experiment and see what works best for you and your goals. How do you refine the Lookalike Audience? Segment even more by data like age, so your group becomes even smaller.

Define target groups

Starting tomorrow!

In short, target group definition is about filtering and excluding characteristics. These are:

1. Demographics
2. Interests
3. Behavior

Remarketing

The nuts and bolts of remarketing are your customer audiences.

• Facebook Pixel must be installed
• Pay attention to data protection with remarketing campaigns on Facebook
• Switch to “Target groups
• “Create Target Audience”
• Pop Up Opens “Create a Custom Audience” and Save

Now you can “create an ad”. When you do that, you’ll go back to the Ads Manager.

• Select target (e.g. conversion)
• Custom Audience is automatically implemented
• Now you can further segment, for example, by gender. Address possible like: “You have visited us, now -50% for women!”. But also interests (also parents who have become), etc. are possible.

Tip. You should also create a customer audience with users who have already made a conversion. This group will then be excluded, e.g. “People who have already bought” (name of the customer audience).

As I said, the nuts and bolts of remarketing are your customer audiences.

Create a Customer Audience with 30 days, one with 60 days. Then create an ad for the users who were on your site 60 days ago and exclude the ones who were on your site in the last 30 days. Experiment and play around.

Retargeting Ad Strategy

Again as a reminder, when we talk about retargeting, we’re talking about:

• Your website visitors
• Your email or customer list
• Anyone who interacts with your Facebook Page / content

Infographic: Retargeting

This is what an exemplary campaign looks like. At all points, we bring back people who have dropped out along the way for a variety of reasons.

Infographic: Facebook Strategy 2020 – Example Customer Journey

Your goal is clear: Every time someone opens the Facebook newsfeed, your content is visible. That’s how you build awareness.

Example: For gyms, it takes motivation. Those who watch a video on Facebook (over 50%) and have not yet signed up or registered, you send them a daily reminder in the form of ads.

Infographic: Facebook Strategy 2020 – Favorable with Retargeting Audience

Interaction on your own website

Facebook comments make homepages, blogs and online shops much more lively. Users are no longer forced to enter their data or register. By placing or exchanging the WordPress comments with the Facebook code, the interaction, the user retention and also the visit times of your website, blog or shop increases. For the embedding there are of course WordPress plugins. With a little copy & paste you can also do everything yourself. Today not with video tutorial, but quite classic with screenshots, because it is really fast, even without advertising agency.

• Continue reading Facebook Comments for WordPress – App creation, code integration and moderation here.

Questions and answers

As a Facebook agency, many questions reach us weekly! From very simple ones like “What is a Facebook Ad?” to “How much does an ad cost on Facebook?” Here we have the most important answers to the most important questions of our community.

Soon we will answer more specific questions here!

• How many customer audiences make sense?
• Which customer audiences are standard?
• How complex should a campaign be / overall. Better few, good ads or many tests

What is a Facebook Ad?

Facebook Ads are advertisements that are played within Facebook and its subsidiaries like Instagram and Whatsapp.

How can I turn off advertising on Facebook?

You can place ads on Facebook using the Ads Manager.

How much does advertising on Facebook and Instagram cost?

On social networks, you always pay for reach. This means that the more people see your post, the more expensive it will be. The more specific your target group is, the less wastage you have. That’s why it’s so important to constantly optimize your ads.

In particular, the Facebook Pixel helps improve ads to minimize costs.

How do I block ads on my phone?

You can’t block ads within the Facebook app. However, you can use adblockers for the browser on your PC.

How do I delete my Facebook account from my mobile phone?

For those who are tired of Facebook, the question is, how do I get rid of Facebook? This is how you delete your account permanently:

1. Click on the menu in the upper right corner (works from any Facebook page)
2. Click on settings and then in the left column on “Information”.
3. Click on “Deactivation and deletion”.
4. Select “Delete account” and then click “Continue and delete account”.

After that you have to wait 14 days until your account is finally deleted. During this time you can reactivate it when you log in. If you do not log in for more than 14 days, your account will be permanently deleted.

For more information on deactivating and deleting your Facebook account, visit Facebook.

Tip. Our Facebook agency

New! Native Ads: Referral Marketing

Native ads (also called native display ads) refer to all paid advertising formats that are discreetly labeled as ads. So, simply put, native advertising is advertising that doesn’t look like advertising. Native Ads offer small disadvantages, but mostly advantages. Did you know. According to a whitepaper by AppNexus, the CTR of native display ads is 8.8 times higher on average. According to Forbes, Native Ads increase purchase intent by a whopping 18%. We also always measure a higher CTR in our client projects. What does this have to do with? Personalization of content, storytelling and more discreet communication channels: referral marketing. Why Native Advertising? What is native advertising? What is native advertising?

• Native ads

Marketing, make online shop known?!

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Design, payment providers, delivery costs, …

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

SPOTIFY_EMBED

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

Do it yourself or hire an expensive agency?!

BitCoin Small Talk, Making Money Like Out-of-the-Box Thinkers, and Our Focus: Corona Promotions for Retail. Sales are getting lower, but rent is staying the same? Our e-commerce special on creating an online store.

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. How to create an online shop?
2. Which is the best online shop?
3. What does it cost to create an online shop?
4. How is an online shop structured?
5. What do I need for an online shop?

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

How to create an online shop?

The most important thing is, don’t be afraid to approach the task “online shop” yourself! Nowadays, you can quickly map your entire inventory digitally with just a few clicks, using online tools.

Online Tools – We introduce you to the most common ways to create your own online store in this Marketing Podcast episode. To mean, do-it-yourself with online tools, specifically introduced to Shopify.

Creative Commons Software – If you have technical interest or experience, you can use Creative Commons Software, e.g. WordPress / WooCommerce or Magento.

E-commerce agency – If you have large inventories, more than 10,000 items and different variations (driving options, sizes, etc.) then you may want to call on the expertise of an e-commerce agency. Over 90% of retailers, however, can work perfectly with online tools – without an agency.

In this and the following episodes, we will focus on the shopify and woocommerce solutions for those who are interested in technology or have motivated employees.

Which is the best online shop?

1. Modular system – online tools like Shopify
2. Creative Commons – Tools like WordPress / Woocommerce

What does it cost to create an online shop?

For online tools like Shopify, you pay a fixed monthly package price. If you need more products or additional accounts for new employees, you pay a little more. In return, you save almost the entire development costs that you incur with in-house development (WordPress) or with an advertising agency. The cost of the basic version is only 30 euros / month. This already includes many functions, such as coupon codes, but also an SSL certificate for secure data transmission.

With tools like WordPress and WooCommerce, a lot of time goes into the development of design and function. Accordingly, you need either employees with technical know-how or external professionals. In addition, you or an employee, a little familiar with HTML, CSS, MySQL and FTP, so that everything works, from the domain to the finished online shop. In return, you have great freedom and a lot of room for maneuver in extensions. The software WordPress is free, as well as the extension WooCommerce.

The most expensive option is definitely the e-commerce agency solution. Here you have to expect at least a five-digit amount. You hire an e-commerce agency if you have a very large product range with many variations. Make sure that you get comparative offers from other agencies so that you can compare the prices. At the beginning every agency will say, “we can do that”! Therefore, make sure to get comparative offers and references. Always make sure that you get references from the agency. If complications arise later because the agency does not have the appropriate know-how, this would be very annoying.

Show Notes: Business model lateral thinker

The ZDF Neo Magazin episode must also be mentioned: