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Facebook comments for WordPress – app creation, code integration and moderation

Facebook comments make homepages, blog and online shops much more lively. Users are no longer forced to enter their data or register. By placing or exchanging the WordPress comments with the Facebook code, the interaction, user loyalty and also the visiting hours of your website, blog or shop increase. For embedding there are of course also WordPress plugins. With a little copy & paste you can also do everything yourself. Today not with a video tutorial, but with screenshots, because it is really fast, even without an advertising agency.

Create Facebook App for use

Tip! Here you can find our XXL Guide to the topic Facebook Ads. In this article you learn:

  1. Create Facebook App for use
  2. Comment Generate and embed comment code

If you have not yet created your own application in facebook for developers, this is your first step. Just sign up here and create an app:

Comment Generate and embed comment code

In the next step you generate your own code. It is important that you get it into your header.php. This usually works in two ways with WordPress.

  1. The best way is to include the code in your theme backend. Most themes support embedding directly from the backend. Then you don’t have to make any changes to the theme. You place the code where, for example, the code from Google Analytics is located.
  2. Directly in the theme via your WordPress backend via Design > Editor. Then open the header.php and insert the code cleanly, best directly after the <body> tag.
  3. recommendation! Better go over your Child Theme and change a copy of the header.php, then you will have no problems with the theme update.

Here you can generate your code:

This is what the generated code looks like. The appID is your individual ID.

<div id="fb-root"></div>
<script>(function(d, s, id) {
 var js, fjs = d.getElementsByTagName(s)[0];
 if (d.getElementById(id)) return;
 js = d.createElement(s); js.id = id;
 js.src = "//connect.facebook.net/en_DE/sdk.js#xfbml=1&version=v2.8&appId=1453051238274088";
 fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));</script>

Screenshots of the developers tutorial

Here once again all steps in individual screenshots:

Exchange WordPress and Facebook comment function

Besides the script you will also get a small div box for embedding in the front end of the page. The procedure here is similar to the script. Only that you edit the single.php. If you are working with a theme, the code may also have to be placed in comments.php or similar. Like in my example. You can include the code everywhere in your page or only on single pages. We replace the comment function directly. If you want the comments on single pages, just insert the code directly into the blog posts, etc. This is how you change the comment function globally.

Important, you have to replace your URL (in my case http://lukinski.com) for the global variant with :

< ?php echo get_permalink(); ?>

  1. Directly in the theme via your WordPress backend via Design > Editor. Now open the single.php and replace the WordPress code or exclude it.
  2. recommendation! Do the same with your Child Theme and change a copy of the single.php.
<div class="fb-comments" data-href="< ?php echo get_permalink(); ?>" data-numposts="5"></div>

Voila.

Screenshots of the code exchange

In my example the comment code was not in the single.php but in a single comments.php. I copied this into my child theme and replaced the whole comment code with the new Facebook comments. If you work in the single.php, make sure to remove only the comment code. In the example the whole comments.php was replaced.

Facebook comment function in the blog

Ready the whole thing looks like this!

Marking (tag) – increase community, image transfer and reach

Marking – the so-called tag, is enormously important in the world of social media marketing. Markers increase reach, markers link content and channels, and no one should miss out on markers when publishing photos and videos.

Increase range with tags

Markers attract attention in another community. That’s what makes them so valuable. If, for example, a large influenza virus marks a certain brand, it will be registered by a large number of users and, of course, a large number of users in their own community will click on the company’s social media channel.

Of course, it works in the same way for anyone who wants to become a blogger or influencer. That’s why blogger meetings are so popular, where smaller bloggers can get together and take photos together. Your own community will always be aware of the others and of course the other communities will also be aware of you.

This is so effective because the communities often have very similar backgrounds, i.e. interests, hobbies, age, preferences… Marking is a bridge and bridge building has always been a connecting element.

Community and Image Transfer

Tip! If you are posted on other social media channels, they will actively white you to be tagged. Even for small channels with 1000 or 10,000 fans, this marker brings a steady flow of users who can then be converted to fans.

Furthermore, they can of course provide their smaller social media channel with an excellent positive image by, for example, blaming very large, international brands. The classic would be, for example, the Apple Notebook, marked with one of the most successful corporations in the world. If you are wearing something fashionable, you can also link Hermés, Prada or Dior. A meeting at Starbucks? Mark directly! Positive image transfer.

Mark people and places

Of course, you can not only mark people in other photos, but also places. Another is the means to create a positive image. If you only post a photo with no reference to geographic data, it has less value than a photo with the mark New York, Starbucks, Berlin,… This also allows them to show proximity to certain locations, proximity to certain brands or even to a certain lifestyle.

Examples and best practice

In the following we would like to show you some practical examples, which show the topic, marking of persons and places. Here’s Instagram Postings.

On the first photo you see a completely marked picture. Here both persons are marked, and brands are presented here.

On this photo you can see a typical picture of two bloggers marking each other. Both have published a similar photo at the same time. The communities of both become aware of the other channels.

This photo shows a typical brand cooperation, a so-called sponsored posting. Brand ambassadors are very important in social media marketing because recommendation marketing in particular plays a central role in the promotion of products and services in social networks.

Marketing Automation – Save Time & Money with Software

Automating your own social media marketing is essential to growing channels for reasons of effectiveness. Anyone who wants to regularly operate social media management, community maintenance, increasing reach, needs constant interaction. Constant interaction by employees alone is very time-consuming and, of course, costly. Especially when software can take over the tasks.

Automation in social media marketing: cost efficiency

Gradually converting one’s own processes into automatic processes saves a great deal of time, depending on the software. The main focus is on performance improvement of reach, communication and interaction. Of course, not only such communicative processes can be automated, there are also smart solutions for advertisements and e-mail communication with influencers. Basically for most companies it is about the typical interaction and reach, the first step to build your own community.

One of the most important tasks, especially for start-ups and young companies, regular posting. It is often difficult, because even large companies with 100 years of tradition have their difficulties to operate social media consistently. One of the central factors for the relevance of one’s own channel is the regularity of postings. The easiest way to describe it is with the typical news broadcast in the evening; everyone has their favourite source of information punctually at 19 or 20 o’clock. Not only in the classical media world, but also in the new media, regularity and consistency are written in capital letters. What’s the matter with you? The easier the user’s access to media is made, the fewer barriers there are, even temporal, the higher the satisfaction.

How often should you post on social media?

  • Instagram – 3 to 7 postings a week, plus 1 to 10 stories a day
  • Facebook – 3 to 7 postings a week
  • YouTube – 1 video a week
  • Tiktok – 12 postings daily
  • Twitter – at least 2 postings daily

That’s the ideal case. In order for social media managers to have sufficient time for content creation, but also for community maintenance, certain steps can be taken by semi-automated or fully automated processes.

Automation for posting

As we showed in our big social media software test, there are many good programs for planning postings in advance on Instagram, Facebook and Co. That’s why we’re not going to go into individual software programs here anymore. If you want to read all about the big check, you can find the article Social Media Software here.

As a social media manager, you can plan postings for days, weeks, months and even years in advance. The various software products all function relatively similarly. Just like in the social media apps, individual media content can be uploaded. You can add a description but also markers and place names. In addition, however, software offers the option of planning media in advance. As a clever social media manager, you can produce a lot of content at once and then plan the content for weeks and months ahead. This saves a lot of time in your daily work!

Vacation days, holidays, weekends, from all these parameters they are independent with the pre-planning of content.

Advantages:

  • regular publications
  • Permanent input for users
  • independence from vacation days, holidays and weekends
  • Social-Media-Manager can take care of other tasks
  • editorial planning can be processed directly
  • Increase range permanently
  • Cheap cost, usually only $10 to $20 per month

Automation of interaction

From the semi-automatic publishing of content, since it still has to be maintained by the user, it now goes to the fully automated publishing of likes, comments, and for some, the following and development of people. Why do they do that? Attentively, you get that by Impressions . Impressions are individual sightings, i.e. everyone who sees a certain picture, reads our brand name,… many social media managers browse the individual social media apps and look for suitable content to link to or comment on. Each time this happens, a user and possibly his followers or friends will become aware of us. Perfect! Perfect! The small disadvantage of having a talented person, like a social media manager, spends his or her time likening and commenting on photos and videos. There are certainly much more demanding tasks for your company, which is exactly why these simple interactions are automated by software solutions.

Here, too, we had already tested various software, e.g. Instazood and Combin. Two of the typical programs, here in the example for Instagram, for the three types of interaction:

  • Automation of Likes
  • Comments automatically post
  • follow / entfolgen for attention

These three aspects can then be used fundamentally in the programmes. The Likes are always assigned on the basis of filters, e.g. one can adjust, how many Likes a picture should have, so that one excludes bad pictures and naturally also pictures, which get so many Likes, that our channel would receive no attention. In addition, you can also select competitor channels, for example, so that you only distribute specific Likes to fans of your own competition. After all, they are already interested in our product class, the change from brand a to brand B, possible. That’s why we like to work with comments in automation, because every positive comment under a picture ensures that the person either reacts directly to it with another comment or the person clicks directly on our profile and gets to know our brand directly.

Excellent opportunities to build the interaction and also to win interested parties for us who otherwise would not have heard of us.

A third option that almost all social media tools offer is to follow and unfold people. Here the tools follow people, who in turn are selected by previously set filters. After a certain time the software unfolds to the persons again. Again, the principle is quite clear in the arousal of attention. Because social media channel B now follows social media channel A, social media channel A will become aware of him and maybe he or she will follow social media channel B.

With all the thousands of likes and comments, unfold and follow, who still keeps track? Who has the time? This is exactly where the advantage of automation lies. By the unique adjustment and installation as well as the definition of the own filters, the work runs in the next weeks, months and years completely automatically. It’s like having a hard-working 24-hour social media manager 7 days a week.

Automation of communication

Here, too, there are various means and possibilities. Therefore a small view or insight into the world of automation radio communication. On the one hand, the previously briefly discussed regular comments offered by the social media. That’s how it works:

Create communication through comments on hashtags

On the one hand, communication can be established specifically through the use of hashtags. A small example of best practice would look like this:

  • In best-practice we are a food company, e.g. a supermarket or our own product like a healthy smoothie
  • We set the automation so that the social bot reacts with the hashtag #veganleben on every posting
  • For each posting, the social bot comments with a spun (i.e., always new) text
  • Comment 1: Mega delicious 👌
  • Comment 2: Yummy 🥑🥦
  • Comment 3: 😍 #ilike
  • comment 4: 🤗 delicious if you are looking for some more recipes, check out our blog @food

With every new comment new social media users become aware of their social media channel. Of course, the parameters of the socialbot can be set to comment only postings that had at least five likes but a maximum of 100. Why do you do that? By refining the parameters, photos are excluded that are so bad that I don’t like them at all. At the same time photos are excluded from the algorithm, which have a lot of likes, here our comment would probably hardly attract attention.

Chatbots for start Communication

Many companies, firms and brands have frequently asked questions. These questions are asked by users very gladly over social networks, since the ways are very short here. Anyone can write, comment or rate directly from their mobile phone. For the example of chatbots, we would like to look at a fashion company as best practice. At this fashion company, questions about trends frequently come up, e.g. the brand Nike, Adidas or Fila.

  • Many users ask the question, do you have this or that special Nike model in the store?
  • As soon as the keyword Nike falls, the chatbot automatically sends a product overview of the Nike shoes with the comment, “Check out the online shop, maybe you’ll find your model here”
  • The two messages are sent with a time delay of 7 seconds so that it looks like real writing work

Conversions – Interaction, Engagement and Comments

For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a success factor for the algorithm of social media networks. After all, what is social networking about? The exchange of information. The more actively we participate in this conversation, the better we are evaluated by the algorithm, but also by the users, because they are used to regular news from us. At some point this habit comes into play and it becomes regularity. Just as you regularly watch your favourite series, fetch the fashion magazine from the supermarket to read comfortably on Sundays, you also find out what’s going on with your favourite channels on Instagram, Facebook, YouTube and TikTok.

Conversation, small talk and interactions

What does conversation look like in successful social media concepts? In particular, it’s about having constant small talk with your own community. Every comment will be answered by our Social Media Manager. No matter if it is just a little heart (❤), a short statement like “I like it”, or also detailed questions, criticisms or suggestions.

Many social media managers ignore small comments, they are not responded to. Why not? Each comment was made by a potential buyer or interested party.

Do you have to answer comments?

Let’s go back to the local specialist shop as best practice. Today we do not develop at our server or online shop, we stand in the shop and have our visitors, that is our customers around us. Life there are currently 25 visitors to our website, so we could say 25 visitors are watching our Instagram Postings or 25 customers are in our store right now! 3 of these customers are looking for a conversation and say to us, “I like it, it looks great”. Now comes the crucial question, would you:

  • A – ignore the customer and continue working
  • B – start a small conversation for you to sell the product

The answer should be clear to everyone. Of course one would look for the short conversation to inform the customer, perhaps even to sell the product. Anyone who leaves the customer standing in an unusual way risks choosing something else or even leaving the store again. Similarly, in social media networks, any comment from a user should be actively answered by us. Here’s another tip, they speak of “we”, “our community”, “strong that you are there”, they build up such a connection, depending on how detailed the previous comment was, from the little heart to the detailed suggestions for our brand.

Take the time to get involved with us, you should always reward us for that. This not only creates the community idea with them and the person they interact with, of course other users will also perceive the conversation. Not only their fans, but also friends of the person with whom they interact. Further potential new prospective customers or also customers, which they reach completely without Media budget (advertisement). The much-praised organic growth.

What do I do at Shitstorm? Key point crisis management

Our tip in advance, always focus on the 99 out of 100 people who love your product or service and not on the 1 out of 100 who criticizes.

Shitstorm, that can happen. Companies that are provocative, but also companies that do not attract much attention. Shitstorms can happen to any company and they should be handled soberly and objectively. Everyone may know the familiar saying, sleep a night over it. The saying goes that if you have problems, you should sleep on it for one night first, because the next day they are much less threatening. Who has already been through two, three Shitstorms in his life, he also gets used to it. Ultimately, the communication possibilities of Web 2.0 and the changed communication structure, here referred to as the sender receiver model, have changed the possibilities for private individuals. While you used to have to go to the pub to get some air, today you can do it comfortably from the sofa.

But how do you react to a Shitstorm? Of course, there is no answer that fits every situation perfectly. For negative comments, you should always take some time. Negative comments that are constructive, critical or show a really qualitatively measurable amount should always be received with goodwill. If you like, free market research, free reviews. Not every user expresses his opinion, so constructive criticism is worth a lot. Accordingly, one should take this consequence seriously and answer it, depending on the quantity even with new actions to ensnare. E.g. by recording several criticisms and answering them in a statement.

Shitstorms that go below the belt line should be treated consistently. This usually means deleting a comment. If someone were standing outside their front door, someone right outside their office or agency, they wouldn’t want negative, unjustified comments to be read every day. Of course, they’d expel him. Ultimately, there will always be individual negative opinions. How much space you have is up to you. Our recommendation, delete comments that are unjustified or do not contain constructive criticism. If comments are constructive, be frank with them. Anything below the belt will be erased. Don’t worry, you have more important things to do, e.g. answering comments! Conversation with the 99 out of 100 people who love your product or service!

Interaction Rate (Engagement) – Definition and Tips for Improvement

Interaction Rate (Engagement) – Definition and Tips for Improvement

Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of influencers or their social media channels. The calculation of the formula is different, because of course agencies but also companies weight the individual positions themselves. But let’s start at the beginning, with the basic definition and calculation of the interaction rate.

Definition of the interaction rate

By definition, the interaction rate is the quantity of reactions to the quantity of sightings. With the use of technical terms one would say the views in relation to the interaction. This results in the commitment, i.e. the interaction rate.

What makes the interaction rate so important? In many social media networks there are many fake accounts, ghost accounts and of course bought likes and comments in addition to the many real accounts. The interaction rate, in particular distributed over several postings, i.e. taking into account several publications, not just one, provides information about how active the own community is. For example, if you have bought subscribers, their interaction rate will decrease because these channels will never interact with your own social media channel. Purchased subscribers are usually bots or individuals who have a variety of so-called ghost accounts. With this you can link pages whose owners had bought fans before.

The interaction rate is therefore a quality indicator, which can of course also be bypassed. Who buys e.g. not only subscribers but also still purposefully Likes buys, these over several hours and days distributed, in addition also still English-language comments in addition buys, is on the first, fast way difficult as Fake account to identify. Nevertheless, the interaction rate is a first indicator for the quality of the social media channel. Because the targeted purchase of subscribers, likes and comments, systematically and daily distributed, is very complex and of course also expensive. This is why the quality control of influencers by an experienced social media agency is so important for clients and campaigns.

Calculation of the interaction rate

The formula for calculating the interaction rate is not complicated and easy to remember. The only variable in the formula is the weighting of the comments. You could easily add up the likes and comments. But the question is, how important are individual comments? A Like is given quickly. But for a comment you have to take your time, think about what you’re writing and of course you’re also to be seen more publicly than with a simple like. Many factors that make the sending of comments more important not only for customers, but of course also for the algorithm of social networks. The more time users invest in interaction, the more valuable it is in itself. Accordingly, the comments are weighted differently depending on the agency and company.

The basic formula for calculating the interaction rate is this:

  • ( Likes + Comments x 5 ) / Views = Commitment

You can adjust the value x 5 as desired, upwards or downwards.

Examples for measuring success or monitoring

Provided that all channels are purchased at the same price, the interaction rates can be directly compared with each other. After a social media campaign, the different participants, bloggers and influencers, can be compared with each other based on the interaction rate. The higher the interaction rate, the better.

  • Influencer AA with interaction rate of 2.34 %
  • Influencer AB with interaction rate of 3.15 %
  • Influencer AC with interaction rate of 2.63 %

Influencer B had the best interaction values in our small comparison and would therefore remain booked for further campaigns. Influencers who tend to have a lower click rate would not receive a follow-up booking.

Example for the purchase of Sponsored Postings

Advertising on Instagram, Facebook and YouTube is more popular than ever. Numerous brands invest in social media campaigns and, of course, in influencer marketing. The purchase price for social media postings, especially for the various parameters, from celebrity to organizational effort for micro influencers, many do not know the exact prices for influencers and sponsor postings.

If you want to calculate prices online, you can fortunately find good online price calculators. One of the most popular price calculators for Instagram Postings is currently Influencer Fee. Here you can calculate the prices of sponsored postings for free.

Also with this Instagram price calculator the interaction rate is the basis for the calculation.

Prices on YouTube

Prices on YouTube are always the most expensive for sponsored posts compared to other social networks. Why is that? YouTube videos are on the one hand more complex to create, which means that there is less competition, as for example with Instagram or TikTok. This means that special topics can be dealt with much more effectively. On the other hand, postings on networks such as Facebook, Instagram and TikTok usually have a half-life of 24 hours to 7 days. After that, the postings lost their relevance. Youtube, on the other hand, brings videos with an age of five, six or even seven years to many search queries. This means that whoever manages to place a product or a topic on YouTube will collect long-term success for it. This makes placement in YouTube videos correspondingly more expensive.

Prices on Instagram and Facebook

Currently, the media purchase prices on Instagram and Facebook are relatively the same. On average, they range from 10% to 30% of the equivalent YouTube budget. If you plan your campaign for Instagram or Facebook, you will be able to book a higher reach for the same budget. In addition, there are of course other subtleties that should be considered when shopping. On Instagram it is not possible to place links within the postings. This makes subsequent reporting and monitoring more difficult. If you need exact key figures, you should access Facebook. But here comes the next variable, the target group. Roughly speaking, people over the age of 30 can be reached very well on Facebook, people under the age of 30 on Instagram. If you want to reach users under the age of 18, you should use TikTok.

Prices on TikTok

TikTok is currently the absolute insider tip for working with influencers who want to reach a young target group. From 6 years to 16 years one has here the largest number of persons, meanwhile the user space extends however also a little towards 18, 19 years. Due to the novelty, the prices are still a little cheaper in relation to Instagram or YouTube, which is naturally also because the target group is not yet as powerful as a 50-year-old person on Facebook, a 30-year-old person on YouTube or a 25-year-old person on Instagram. Accordingly, you can be more creative as a company and also do a few tests to gain experience within the current, youngest target group.

In conclusion, the interaction rate or commitment is an indispensable point for success in social media marketing, but also in influencer marketing. If you have more questions on the subject, you will find many free posts and tips on the subject of interaction rates in our social media blog.

Follower – definition, creative content and interaction

Follower is the English term for people who follow you on social networks. The more precise definition of the term follower comes from people who follow a channel, whose information is subscribed to and therefore constantly want to see information and updates. A follower may be interested in a particular channel due to many properties. It could be beauty tips that a young schoolgirl looks at in the morning, craftsman tips that the journeyman looks at, or inspiration for the next destination. On the social networks between YouTube, Instagram, Snapchat, TikTok and Facebook there is everything your heart desires.

How to win Follower?

As we described in the Facebook Marketing Online Course, young and new companies in particular are represented on social networks. The age of the company plays no role, only the presence on the medium, the first 1,000 fans are the most important in this case. In many conversations and consultations as an agency, we are asked whether it is worthwhile to work for 1,000 fans and produce content? See the first 1,000 fans, followers always as their state. Imagine your business and around 1,000 customers. Would you ask them, is it worth talking to these 1,000 customers?

The first 1,000 followers are, so to speak, your first brand advocates and multipliers in the new city called Instagram, Facebook, or YouTube. These are the first 1,000 people to trust your company, brand, or service. They would like more information about it and they would like to receive it regularly. That is why they are crucial for the success of your company.

Creative content promotes interaction and commitment of followers

After your social media channel has won the first followers, your goal is to increase interaction and engagement. But why exactly is interaction so important? It shows how active your community is. Of course you can buy 100,000 fans today for $99, but it’s just ghost accounts that don’t give out any likes, don’t comment and of course never go to their online shop to buy one of your products. If you want to read more about this topic, have a look at the article about Ghosts and Fake Accounts here.

Please feel free to ask us questions! Take a look at trends from the world’s major metropolises! You experience something funny in the office? Post it! You have 5,000 T-shirts in stock but never made a raffle? You can use all these points to increase the interaction with your followers. Don’t ever pack a competition like you did in a 1990 magazine. Just do a little Instagram-story with your warehouse worker, or something like that. Don’t think too much about the video, as long as it reaches your followers authentically. Social media is very much intuition and “just do it”, be spontaneous!

With this social media spirit you increase your reach and the number of followers.

Engagement (Interaction) – Likes, comments and mentions

The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail.

Commitment by Likes and I like statements

The commitment of the community expresses itself above all in the expression of like me data and Likes. Likes are the gold of the internet, the more attention you get for your postings the better. Did you know? Most influencer campaigns are not planned after the follower ad but after the average like ad on the last 12, 15 or 20 media. This shows the great relevance of the individual likes on photos and videos for influencers but also for companies and enterprises.

Likes can of course be cranked up by different means. On the one hand, of course, through the strategic planning of the content, i.e. the photos. On the other hand, of course, through the targeted application, paid reach.

Interactions through text

What’s worth more than a Like? A comment! A Like is made quickly, a mouse click or a click with the finger, 0.2 seconds of work. For a comment you have to take some more time, think about what to write and maybe look for some emoticons. Comments also give you the opportunity to respond directly, i.e. to reply. This way you can of course start conversations or even discussions. You can send marketing messages or just say thank you. No matter how, comments are worth a lot!

They can encourage their users to comment, e.g. by asking questions or by raffling, by answering a certain question or by marking a friend. Such comments are also worth a lot for the further development of products, because here you can directly get feedback from the customers, go into it without having to make an extra home visit.

Commitment to sharing photos and videos

The sharing of media content in social networks, but also through embedded media, shows a high degree of interaction. The media were not only so good that you like them, you want to show them to others. This is also how virality, word-of-mouth propaganda, develops. The more people talk about a contribution, the more often it isliked and shared. The biggest viral videos make it into the media sometime and so some people become real stars. Sharing content or embedding external media can lead to success.

Interaction with self-created media

Those who have an extremely strong community have fans who create extra media content to reach the influencer. For example, if you didn’t win any of the concert tickets in a ticket lottery and therefore sadly say in an Instagram message that you didn’t win! If the influencer answers with a heart, you’re happy again. It can also be groups of people who celebrate a certain person on YouTube and therefore all wear the merchandise fan shirt, take a joint photo and post it to the influencer’s pinboard. The Influencer sees the marker on Instagram and you get a Like or maybe even a comment from your Influencer! If you made it to that point, you did a good job!

You can see how important commitment is, and how highly it is valued. Good luck with your communication strategy.

Interactions on the social networks

  • The engagement describes the interaction between influencer and community
  • Interaction includes likes, comments, polls, sharing content…
  • Likes are distributed much faster than e.g. comments
  • Even in influencer campaigns, more attention is paid to interaction than just to the number of followers
  • Follower can also promote influencer interaction by creating photos or writing to the influencer

Answer – communication and optimization of the response rate

One answer is the clarification of a question. Of course, everyone knows that answers play an important role in the context of social media management, interaction and increasing reach. Many companies post their photos or videos on Instagram, Facebook and YouTube, waiting for likes but forget to interact with their community. If comments are not answered, this reduces the response rate of your social media channel and weakens it in competition with your competitors.

Answers increase the response rate ergo the range

What makes influencers successful is the high interaction rate and the strong commitment of their fans. But how do influencers generate this high interaction rate? Bloggers or influencers think differently than companies, they like to do what they do because they want to communicate and want others to react. Companies just want reach, that’s all they need. Exactly here stops the communcation between you and your community. Due to this interruption in the interaction, there is no counter-reaction and thus the typical virality is absent. For example, by friends who see the commentary of the persons. And also friends, who see the new comments or the replies and might feel motivated to make a comment.

Answers to critical comments and shitstorms

Shitstorms and critical comments are a big question for many agencies, brands, companies and enterprises. Although it hardly plays a role in most people’s everyday lives, many already deal with the topic of negative statements and comments in the run-up to their social media planning. As a company you can take wind out of many users’ sails by answering these critical comments. This is especially worthwhile for constructive criticism, because these are customers or fans who have a high level of involvement with the brand and therefore express themselves. Many of the fans or for brands even customers, will never express themselves in negative experiences. That’s why you should always take your comments seriously and answer them as a social media manager.

Key facts (simply explained): Answers

  • Answers increase the interaction of their community
  • The higher the commitment, the higher you will rise in the rankings of the platforms.
  • Take constructive criticism seriously
  • Shitstorms you have to endure and if necessary you have to ignore or sit out.

Influencer performance: KPIs for social media campaigns

Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing Read more