Posts

Engagement (Interaction) – Likes, comments and mentions

The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]

Answer – communication and optimization of the response rate

One answer is the clarification of a question. Of course, everyone knows that answers play an important role in the context of social media management, interaction and increasing reach. Many companies post their photos or videos on Instagram, Facebook and YouTube, waiting for likes but forget to interact with their community. If comments are not […]

Influencer performance: KPIs for social media campaigns

Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing