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	<title>Install &#8211; Social Media Agency</title>
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	<link>https://socialmediaagency.one</link>
	<description>Social Media One ist Ihre Agentur für TikTok, Instagram, LinkedIn und Influencer Marketing. Content, Werbung und Strategie aus einer Hand.</description>
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		<title>Install WordPress yourself &#8211; That&#8217;s how it works! Filezilla, SQL and setup</title>
		<link>https://socialmediaagency.one/install-wordpress-yourself-thats-how-it-works-filezilla-sql-and-setup/</link>
		
		<dc:creator><![CDATA[Laura]]></dc:creator>
		<pubDate>Fri, 25 Dec 2015 14:41:49 +0000</pubDate>
				<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Agentur]]></category>
		<category><![CDATA[Anleitung]]></category>
		<category><![CDATA[Hilfe]]></category>
		<category><![CDATA[Install]]></category>
		<category><![CDATA[Installation]]></category>
		<category><![CDATA[Installieren]]></category>
		<category><![CDATA[Instruction]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[SQL]]></category>
		<category><![CDATA[Tipps]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://socialmediaagency.one/?p=15464</guid>

					<description><![CDATA[The question often arises: Can I install WordPress myself? Yes, with three simple, free software tools for FTP transfer (local disk to server/webspace), Notepad++ to edit the wp-config.php and PhpMyAdmin for your WordPress databases. But let&#8217;s just go ahead and step by step. Summary: All steps of the installation How to install your content management [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>The question often arises: Can I install WordPress myself? Yes, with three simple, free software tools for FTP transfer (local disk to server/webspace), Notepad++ to edit the wp-config.php and PhpMyAdmin for your WordPress databases. But let&#8217;s just go ahead and step by step.</p>
<h2>Summary: All steps of the installation</h2>
<p>How to install your content management system yourself:</p>
<ol>
<li>Data transfer with <strong>FTP Client Filezilla</strong></li>
<li>Wp-config.php with <strong>Notepad++</strong></li>
<li>Save, change, edit databases with <strong>PhpMyAdmin</strong></li>
</ol>
<p>Not yet convinced of content management? In the article What is Content Management I once explained the countless advantages of modern CM systems such as WordPress, Typo, Drupal and Co. If not, have fun with your first WordPress installation:</p>
<h2>Data transfer with Filezilla: FTP Client</h2>
<p>The FTP program FTP Filezilla, allows you to access your FTP server. The unbeatable advantage of FTP Filezilla is that you can easily exchange, edit or create data as if the server were a local hard disk. Thanks to the FTP client program, you can easily manage your website data or server data.</p>
<ul style="margin-left: 30px;list-style-type: square">
<li><a href="https://filezilla-project.org/download.php" target="_blank" rel="noopener noreferrer">FTP Filezilla<em> &#8211; Free Software Download</em></a></li>
</ul>
<h3>Data exchange and transfer</h3>
<p>In principle FTP Filezilla consists of three window components. First, you have the file browser of your local system, i.e. your computer, and second, you have a directory of your FTP server/webspace. You can now transfer data between the two windows. So you can easily exchange e-commerce product pictures or profile pictures of your company website. The third window shows you active transfers that are currently taking place. You will find it below the two file browsers. Here you can see the current status of data transfers and queues. In FTP Filezilla you also have the possibility to work in several windows at the same time, the advantage is that you can work on several projects at the same time.</p>
<p>Step 2: Adjust wp-config.php</p>
<h2>Notepad++ HTML, CSS, everything</h2>
<p>In order for your WordPress (alternative CMS) to have access to the database, we first have to adapt the wp-config.php. It is located in the /root of your WordPress directory and can easily be opened with the Notepad++ editor.</p>
<ul style="margin-left: 30px;list-style-type: square">
<li><em><a href="http://notepad-plus-plus.org/download" target="_blank" rel="noopener noreferrer">Notepad++</a> &#8211; Free Software Download</em></li>
</ul>
<p>The following five lines now need to be adjusted DB_NAME, DB_USER, DB_PASSWORD, DB_HOST and (if desired) the table prefix (this is a small abbreviation that is later in the SQL database. For example, wp_posts, wp_options, etc.). You can get all data from your web host or after the database creation. Let&#8217;s get started:</p>
<pre style="font-size: 0.8em;padding-left: 30px">[...]

/** Replace database_name_here with the name of the database you want to use. */
define('DB_NAME', 'database_name_here' 'database name');

/** Replace username_here with your MySQL database username */
define('DB_USER', 'username_here' 'database user');

/** Replace password_here with your MySQL password */
define('DB_PASSWORD', 'password_here' 'password');

/** Replace localhost with the MySQL server address */
define('DB_HOST', 'localhost' 'mysql123.domain.com')

[...]
$table_prefix = 'wp_';

[...]
define ('WPLANG', 'de_DE'); // here you can change the language of your system, e.g. to en_EN for English.</pre>
<p>You can certainly use the classic text editor that you already find on your Windows or Apple installation of the computer. But if you are working with large documents or in programming languages like HTML, CSS or PHP, it is recommended to use an appropriate program like Notepad++.</p>
<h3>Our favorite among text editors</h3>
<p>The advantage of Notepad++ is that you can see individual codes highlighted in color. This allows you to navigate quickly and easily even in larger text files. The quick and easy navigation in the text editor allows you to edit documents quickly and efficiently. But you have many more possibilities. For simple users, for example, we recommend the search function, which you execute via Ctrl+6. By clicking on the &#8220;replace with&#8221; tab, you can also replace specific words or character combinations. For example, if you have a company name that is mentioned frequently and you want to change it completely, e.g. with a hyphen in the middle of the second word of your name, you can replace it globally. Global means in the whole document with one click.</p>
<p><a href="https://lukinski.de/wp-content/uploads/2014/08/lukinski-content-management-2014-top-5.jpg" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-4078" src="https://lukinski.de/wp-content/uploads/2014/08/lukinski-content-management-2014-top-5.jpg" alt="lukinski-content-management-2014-top-5" width="898" height="441" /></a></p>
<p>With Notepad++ you have numerous functions to edit texts quickly and easily, to edit program languages or to edit texts in a structured way.</p>
<p>Step 3: Save, change, edit databases</p>
<h2>PhpMyAdmin &#8211; Databases</h2>
<p>With PhpMyAdmin we can adjust the database afterwards. But here we can also export backup copies, and much more. Whether your own online shop, website or the new landing page. Content Management Systems need a database, you might know it, it is called SQL database. To be exact MySQL. With PhpMyAdmin you can access, edit and edit this database. Mostly you need the database only once, when you first install your company website or online shop with CM systems like WordPress, Typo3 or Cantao.</p>
<ul style="margin-left: 30px;list-style-type: square">
<li><a href="http://www.chip.de/downloads/phpMyAdmin_12995300.html" target="_blank" rel="noopener noreferrer">PhpMyAdmin</a><em> &#8211; Free Software Download</em></li>
</ul>
<p>[shortcode variables slug=&#8221;adsense&#8221;]</p>
<h3>SQL is like Excel</h3>
<p>To explain SQL to you, imagine an Excel table. In this Excel table, you can have several folders, as well as different tables or columns. Each row contains new information, the same is true for SQL.</p>
<p><a href="https://lukinski.de/wp-content/uploads/2014/08/step1-wordpress-passwort-sql-datenbank.jpg" target="_blank" rel="noopener"><img decoding="async" class="aligncenter size-full wp-image-4223" src="https://lukinski.de/wp-content/uploads/2014/08/step1-wordpress-passwort-sql-datenbank.jpg" alt="step1-wordpress-passwort-sql-database" width="920" height="516" /></a></p>
<p>With PhpMyAdmin you can edit the database, i.e. enter commands. For example, you can change users or their passwords. Later your content management system will access this database. Information is pulled from here. So you can find in the database among others your website name, your individual posts, website settings and much more. Not yet convinced of Content Management? In the article <a title="Install WordPress yourself - What is Content Management?" href="https://socialmediaagency.one/?p=15434" data-type="post" data-id="15434">What is Content Management</a> I once explained the countless advantages of modern CM systems such as WordPress, Typo, Drupal and Co.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Facebook Ad Pixel &#038; Design Templates &#8211; The first step + free PSD</title>
		<link>https://socialmediaagency.one/facebook-ad-pixel-design-templates-the-first-step-free-psd/</link>
		
		<dc:creator><![CDATA[Laura]]></dc:creator>
		<pubDate>Thu, 25 Dec 2014 14:14:48 +0000</pubDate>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Gestalten]]></category>
		<category><![CDATA[Install]]></category>
		<category><![CDATA[Installieren]]></category>
		<category><![CDATA[Template]]></category>
		<category><![CDATA[Vorlage]]></category>
		<guid isPermaLink="false">https://socialmediaagency.one/?p=15428</guid>

					<description><![CDATA[Advertising on Facebook is everything! At least if your target group is somewhere between 20 and 40 years old. The kids of yesteryear are now wealthy adults with regular incomes. Living conditions have changed, the social network has not. That&#8217;s why online marketers know that the best and most efficient results are achieved by Facebook [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Advertising on Facebook is everything! At least if your target group is somewhere between 20 and 40 years old. The kids of yesteryear are now wealthy adults with regular incomes. Living conditions have changed, the social network has not. That&#8217;s why online marketers know that the best and most efficient results are achieved by Facebook campaigns. Therefore, here are four design templates for free download for your Facebook ad:</p>
<p style="padding-left: 30px"><img decoding="async" class="size-full wp-image-3045" src="https://lukinski.de/wp-content/uploads/2014/02/arrow-dots-space.png" alt="Read more..." width="25" height="13" align="left" />Download: <a href="https://www.lukinski.de/download/facebook-ads-design-vorlage-lukinski-de.zip" target="_blank" rel="noopener">4x graphic file for Facebook ad campaigns (2014)</a></p>
<p><a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license" target="_blank"><img decoding="async" src="http://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License Agreement" /></a></p>
<blockquote><p>Tip! Our <a href="https://socialmediaagency.one/?p=11831" data-type="post" data-id="11831">XXL Guide: Facebook Ads &#8211; advertising, ads and pixels</a></p></blockquote>
<p>[shortcode variables slug=&#8221;adsense&#8221;]</p>
<h2>Facebook Event Ads &amp; Page Like</h2>
<p>Create your designs for Facebook Event Ads &amp; Page Like Banner with 1200 x 444 pixels This gives you an exact resolution, even with modern retina displays.</p>
<p><a href="https://lukinski.de/wp-content/uploads/2014/07/facebook-page-like_lukinski-de.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-4139 aligncenter" src="https://lukinski.de/wp-content/uploads/2014/07/facebook-page-like_lukinski-de.jpg" alt="facebook-page-like_lukinski-de" width="1200" height="444" /></a></p>
<p>Desktop display: 470 x 174 px<br />
&#8211; is automatically scaled by Facebook</p>
<p>Mobile display: 560 x 210 px<br />
&#8211; is automatically scaled by Facebook</p>
<h4>Facebook website link &amp; Offer Ad</h4>
<p>Facebook Website Link &amp; Offer Ads differ a little in the vertical. Here, instead of 444 pixels, whole 627 pixels are used. This is due to the different ad format. Create your design for Website Link &amp; Offer Ad Banner with 1200 x 627 pixels.</p>
<p><a href="https://lukinski.de/wp-content/uploads/2014/07/facebook-website-link-ad_lukinski-de.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-4130 aligncenter" src="https://lukinski.de/wp-content/uploads/2014/08/facebook-website-link-ad_lukinski-de.jpg" alt="facebook-website-link-ad_lukinski-de" width="1200" height="627" /></a></p>
<p>Desktop display: 470 x 246 px<br />
&#8211; is automatically scaled by Facebook</p>
<p>Mobile display: 560 x 292 px<br />
&#8211; is automatically scaled by Facebook</p>
<p>[shortcode variables slug=&#8221;adsense&#8221;]</p>
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