Creating videos with AI: Insights

KI Erfahrung von Stephan Czaja (Co-Owner)

Last week, I published the big flagship article on AI in marketing. Today I’m focusing on AI videos and giving you an example project from our agency.

First of all: AI videos need planning, just like “normal” videos that you would shoot for Insta, TikTok, YouTube and co.K

The important thing is: AI videos also need planning. Just because the tools open up new possibilities doesn’t mean that strategy and structure are superfluous. On the contrary: the clearer you know your goal, the better the result will be. Just like with “normal” productions for Instagram, TikTok or YouTube: think first, then shoot – only digitally.

• Planning remains crucial
• AI is no substitute for strategy
• Clearly define goals

Important: You can see my own projects here, which I can talk and write about freely.

Video planning: What are you planning?

Was willst du kommunizieren und wie?

Before you start, you need to know what you actually want to produce. Are you looking for short, funny clips that will go viral or complex explanatory videos with added value? Do you want to work with an AI avatar, a voiceover or use yourself as the avatar? This decision determines the direction. AI is versatile, but the goal determines which tools you choose. It’s like cooking: You can have the best ingredients, but without a recipe, the result will be random.

An editorial plan and a keyword plan are also recommended. The keyword plan ensures that your videos are found for the right search queries – particularly important on YouTube. The editorial plan ensures that you publish regularly and link your videos together. This allows you to build up your reach over time, as viewers jump between clips instead of dropping out after a single viewing. Ideally, you should link the whole thing to your website or e-commerce for active link building.

• Keyword plan for visibility
• Editorial plan for consistency
• Crosslinks for reach

Create shorts & reels

For short formats such as reels or shorts, the combination of the right tools is crucial. ChatGPT for scripts, Midjourney for images, Freepik for design, HeyGen for avatars or Google Veo for videos – the landscape is constantly changing. Every month there are new models, updates, new players.

It is worth regularly testing which tools currently deliver the best results. Those who remain active here have a clear competitive advantage.

The best tools for reels and videos?

Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities… but what are the best tools for reels and videos?

Our current recommendations:

1. Google Veo 3
2. OpenAI Sora
3. Runway @ Freepik

Remember: Keyword and editorial plan

With good planning – i.e. keyword and editorial plans – scripts and visual processes can be perfectly prepared. Who speaks what? Which scenes will be shown? Which additional elements, such as titles or superimposed texts, increase attention? You can define all of this today before the actual production.

The end result is a video that is not simply “AI content”, but is tailored to your brand. Our own test videos have already generated tens of thousands of views on YouTube in the beta model – not because AI is magical, but because we put 80% of the work into planning before we fired up the tools.

• Combining the right tools
• Plan visual processes in advance
• Quality comes from preparation

Example: Short explainer video with 20k views

Example: Explain infographics

Example: Info-Tainment “Before and after effect”

Explainer videos and long formats

Many people think that AI is only suitable for short clips. The opposite is true. Long formats such as explanatory videos can also be produced entirely with AI. For example, we created a video that explains the function of a slimming syringe – complex, but implemented with AI in such a way that the information is understandable and visually attractive. Another example is a video that explains how to navigate a website. In the past, tutorials like this would have been a major project that took several days to produce. Today, you can implement them in a fraction of the time – and improve them at any time or create variants for other target groups.

• AI is also suitable for long videos
• Less production effort
• High content density possible

Example 1: Infographic (from above) also available as a long version for more information.

Example 2: Video for website, explanation of the main menu.

Video planning for 1 year

In the past, you would probably have needed a whole month of production for a year’s worth of videos. Studio, videographers, editors, protagonists – everything had to be coordinated. Today, with AI, you can implement a complete annual plan in much less time. Especially if you already have experience, it’s extremely fast. After more than ten years of brand development and content production at the agency, we know which processes are important – and that’s exactly what AI accelerates. Experience multiplies with technology. The end result is an output that would have previously consumed many times more resources.

• Month production vs. days with AI
• Experience + AI = speed
• Scalable annual plan possible

Content nach Keyword Plan (YouTube SEO)

Own video avatars: That’s me!

AI avatars are an exciting experiment. Yes, that’s me – in digital form. We have launched a test project to show how detailed you can create videos in the field of real estate investment or marketing with your own avatar. The result is amazingly close to reality. Voice, gestures, expression – everything looks authentic. You can see it here in Vibe Coding and further down, here in the post!

Of course, this saves time because I don’t have to invest an hour of production every time. An avatar can be created once and then used as often as you like.

Of course, this technology also has its limits. Video editing remains manual work, AI doesn’t do that yet. But if you have little time or want to create additional content, avatars are a great option.

And very important: recycle content

It gets particularly exciting when you recycle existing content: a blog post or SEO article can be cast in video form without you having to step in front of the camera yourself. This opens new doors for anyone who has previously worked more text-based and now wants to conquer video as a channel.

• Avatar saves production time
• Can be used multiple times
• Ideal for content recycling

Here is an example of mine:

AI videos as a game changer? Yes. Yes. And yes!

AI videos are more than just a short-term trend. They are changing how we think and implement content. Shorts and reels for quick attention, explainer videos for more in-depth content, avatars for efficiency and brand building – anything is possible. The key is not in the tool itself, but in the way you use it. Good planning, clear goals, well thought-out editorial and keyword strategies make all the difference. Then AI won’t become a toy, but a real game changer for your marketing.

• Short formats for reach
• Explanatory videos for depth
• Avatars for efficiency

Insight! Vibe coding with AI

Vibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing calculators. Today I’ll show you what vibe coding means, what problems it solves and how I’ve implemented over 100 of my own tools in the last few months – from real estate apps to fashion brand quizzes. Let’s go!

• Vibe coding with AI

Veo 3 Fast for fast social campaigns

KI Smalltalk mit Stephan Czaja (Co-Owner)

ChatGPT, or more precisely OpenAI, was ahead for a long time with Sora, but then came Google Veo 3.

In marketing, seconds often count. With Veo 3 Fast, clips can be created extremely quickly without any major loss of quality. Perfect for A/B tests for ads, quick reactions to trends or social media posts in the style of TikTok or Instagram Reels. This makes AI a real competitive advantage in everyday content creation.

• Clips only 8 seconds long
• Particularly fast generation
• Optimal for ads and social media
• Suitable for A/B tests

The most important links:

• Click here to go to Google Veo 3

Video length is 8 seconds each

If you want to make longer films (more on this in a moment), you will need patience, as each video export is only 8 seconds long.

Demos and example with Veo 3

Here you can see various demos and examples with Veo 3.

Clip + Clip + Clip = movie with Veo 3

A movie made with Google Veo 3:

Do you want to use state of the art AI? Our marketing agency will help you to use the latest AI trends and tools efficiently for your store. Write to us or give us a call: Contact.

Standard model for the highest quality

Those who value depth of detail should opt for the standard model. This produces scenes with finely tuned lighting, realistic movements and better composition. This version is the first choice for branding campaigns, image films or more elaborate explanatory videos. Quality takes precedence over speed here.

• Realistic scenes and lighting moods
• Finer picture quality
• Recommended for branding and storytelling

Picture-to-video for creative effects

Now Google is going one step further. Images can be automatically transformed into short clips. This allows marketers to bring existing assets such as product photos or logos into motion and generate creative animations. Ideal for campaigns that want to refresh existing material or adapt it for different platforms.

• Turn photos into animated clips
• New use of existing assets
• Public preview from August

Integration and workflows

The strength of Veo 3 also lies in its integration. The technology is ready for immediate use via Vertex AI and tools such as Canva. Over 70 million videos have already been created with it, including more than 6 million for companies. With SynthID watermarking, AI content is clearly marked – an important step towards transparency in marketing.

• Can be used directly in Vertex AI
• Seamless integration with Canva
• SynthID ensures traceability

Planning remains crucial

Even though Veo 3 brings enormous speed, it is no substitute for planning. As with classic productions for YouTube, Instagram or TikTok, a clear goal, an editorial plan and a keyword plan are the basis for successful campaigns. Only by combining strategy and technology can AI unfold its full potential.

• Strategy remains indispensable
• Keyword plan for reach
• Editorial plan for consistency

Good planning is half viral! Here are some practical tips:

Tip, read the tips here: AI prompts for VEO 3

AI videos as a marketing standard

Google Veo 3 shows where the journey is heading: fast clips for social media, high-quality productions for branding and creative animations from images. For agencies and brands, the model is a tool that reduces costs, speeds up processes and enables new formats. Those who integrate AI into their planning today will have a clear head start tomorrow.

• Quick clips for social media
• High-quality videos for branding
• New formats with picture-to-video

What comes next?

Veo 3 is not the end, but the beginning. Models will be longer, more detailed and more flexible. Voices and avatars will become more realistic and workflows even more automated. For marketers, this means: get started now, gain experience and optimize processes. Because AI video production (as well as AI product photos for e-commerce) will become as commonplace in the coming years as social media is today.

• Longer and more realistic clips
• Seamless integration into marketing workflows
• Starting early gives you a head start

Who is better? Veo 3 vs Sora

Finally, a direct comparison: Sora from OpenAI vs Google Veo 3.

Reposts, map and friends tab

Neues mit Stephan Czaja (Co-Owner)

Let’s start with reposts, map and friends tabs! Here are the new Instagram functions explained step by step:

With reposts, you can easily share posts and reels – visible on your profile. This is reminiscent of Twitter/X, where reposts are central, but is expanded on Instagram with additional notes and context. The new map works in a similar way to Snap Maps: Users discover content based on location, ideal for local events or stores. The Friends tab shows which content your friends like, comment on or repost – a function that relies heavily on community dynamics.

• Share reposts for content
• Map with location-based posts
• Friends tab shows activities

Looking for a good Instagram agency for your brand? Write to us or give us a call: Contact.

Trial reels and pause function

Trial reels are a test run for your videos: They first appear to non-followers before they become visible in your own feed. This allows you to test content risk-free, similar to A/B tests with YouTube Shorts or TikTok Ads. The pause function improves usability: instead of holding down, a tap is enough to stop reels – a small but important improvement that gives users more control.

• Reels first for non-followers
• Testing without loss of range
• Pause with a single tap

Edits as a standalone video app

Instagram has released its own app, “Edits“, which combines video editing and uploading. Functions such as green screen, AI effects, voice FX and 4K export are strongly reminiscent of CapCut, the standard app for TikTok creators. The difference: Edits is directly integrated into the Meta ecosystem and provides analytics in real time. This positions Instagram more strongly in the creator market and makes third-party apps less necessary.

• Standalone app for editing
• AI effects and green screen
• Real-time analytics included

Quiet posting and flexible grid

Quiet Posting allows you to publish posts without notification – perfect for tests or less important content. Twitter/X had a similar function with “Shadow Tweets” for experiments, but Instagram makes the feature more widely usable. In addition, the profile grid can be reorganized, similar to Pinterest boards or TikTok profiles. This allows campaigns, topics or stories to be staged more visually.

• Posts without notification
• Grid can be sorted as required

Direct messages with new options

DMs get more individuality: nicknames can be assigned in individual and group chats. There are also over 300 sticker packs that make communication more lively – an approach that Snapchat and Telegram have been using for years. Digital profile cards that can be shared in stories like interactive business cards will soon follow. Instagram is thus moving closer towards competing with Messenger and making DMs the central point of contact.

• Nicknames in chats
• 300 new sticker packs
• Digital profile maps

Stories with more interaction

Stories become even more communicative: comments are directly visible to the public as long as the story is online. This makes the exchange more dynamic and is similar to YouTube Shorts comments, only for a limited time. At the same time, the profile grid has been changed from 1:1 to 3:4. This change brings Instagram closer to TikTok, where vertical formats have long dominated, and makes profiles more modern and visually exciting.

• Comments under Stories
• Profile in 3:4 format

Opportunities for your Insta marketing?

The new functions are more than just gimmicks. Reposts, Trial Reels and Quiet Posting open up data-driven tests and flexible strategies. Map and Friends tab help with trend tracking and local marketing. Edits strengthen production quality directly in the app, while stories and grid adjustments allow for more visual storytelling. If you cleverly combine Instagram with tools and strategies from other networks, you can build reach more sustainably and scale content with less risk.

• More tests without risk
• Stronger community involvement
• Better visual storytelling

What’s new with TikTok and YouTube?

TikTok and YouTube are further developing their short video formats: YouTube is focusing on AI-generated content and new dubbing options for international reach with Shorts, while TikTok is focusing heavily on creative editing tools and trends in the music sector. In 2026, both platforms will provide tools that make short clips even more global and relevant.

• TikTok new functions
• YouTube new functions

Read more about our Instagram agency, YouTube agency and TikTok agency – One, your marketing agency for performance!

Short clips with a strong effect

KI Update mit Stephan Czaja (Co-Owner)

Sora creates videos up to 20 seconds long in 1080p. That sounds short, but it’s enough for ads, product presentations or social media posts. These formats are particularly effective on platforms such as TikTok, Instagram or YouTube Shorts. This allows campaigns to be launched more quickly, trends to be picked up on and target groups to be reached precisely.

• Clips up to 20 seconds
• Optimal for TikTok, Reels & Shorts
• Perfect for product ads

Branding and storytelling with Sora

Anyone who values brand building will benefit from Sora’s ability to create scenes with realistic composition, lighting moods and movement. This makes it possible to produce image films, short story formats or branding campaigns that create closeness to the brand and look professional – even without a large camera team.

• Realistic scenes for image films
• Visually strengthen brand messages
• Storytelling without filming costs

Picture-to-video for creative effects

A powerful feature of Sora is the conversion of images into videos. Logos, product photos or key visuals can be animated and set in motion. This is an efficient method of repurposing existing material, especially for campaigns with many assets.

• Turn images into animated clips
• Get more from existing assets
• Creative animations for campaigns

Demos here:

Use in performance marketing

Performance marketing is all about speed and testing. Sora can be used to generate different ad variants that can be used for A/B testing. This allows marketers to react more quickly to data and translate creative ideas directly into measurable campaigns.

• Produce ads faster
• A/B tests with variants
• Faster optimization of campaigns

Integration into marketing workflows

OpenAI offers Sora as an API. In conjunction with ChatGPT or DALL-E, workflows are created that seamlessly combine text, image and video. This makes the entire content production process – from the script to the storyboard to the finished clip – digitalized and scalable.

• API-first for automation
• Can be combined with ChatGPT & DALL-E
• Scalable processes for agencies

Strategy remains indispensable

As powerful as the technology is, nothing works without planning, even with Sora. A clear editorial plan, target group analysis and keyword strategy remain the basis of every successful campaign. Only when technology and strategy work together does AI unfold its full effect.

• Strategy + AI = success
• Keyword plan for reach
• Editorial plan for consistency

AI videos as a marketing standard

Sora shows how content production is changing: short, realistic clips for social media, creative animations from images and branding campaigns in cinema quality. Those who integrate these possibilities today will benefit from lower costs, greater reach and a clear competitive advantage tomorrow.

• Cost savings for productions
• New formats for social media
• A head start for early adopters

Sora can already do that:

Outlook: What’s coming with Sora 2?

The next stage of development is on the horizon: longer videos, better audio quality and more realistic avatars. For marketers, this means gaining experience early, optimizing workflows and being ready for the next generation of AI videos.

• Longer clips in the future
• Better voices and sound
• Starting early gives you a head start

Sora vs Google Veo 3

Finally, a direct comparison: Sora from OpenAI vs Google Veo 3.

Discord: The communication center

Let’s take a look at both social networks first. Discord is a free communication platform that was originally developed for gamers. It enables text, voice and video chats and offers server-based structures where users can interact with each other. These servers can contain different channels for different topics, allowing for organized and specialized communication. Discord has now established itself beyond the gaming community and is used by a wide range of interest groups, including educational groups, study groups and social clubs.

5 advantages of Discord for marketers

1. Communication platform for text, voice and video chats
2. Popular with gamers and communities
3. Offers server and topic-specific channels
4. Supports bots and integrations
5. Free of charge, with premium options (Discord Nitro)

Instagram: The visual social media platform

Instagram is a social media platform that focuses on sharing photos and videos. It is particularly popular with the younger generation and has become an important channel for influencers and brands. Instagram offers a variety of features such as stories, reels and shopping to make visual content engaging and interactive.

5 advantages of Instagram for marketers

1. Visual platform, ideal for branding
2. High engagement through likes, comments and shares
3. Popular with Generation Z and millennials
4. Easy access to influencers
5. Wide range of advertising options, including shopping

Now for comparison!

Discord vs Instagram: Which suits you better?

Both platforms offer unique opportunities for marketing, but which one is right for you? Here are some considerations:

Target group – Check 1

If your target audience is mainly gamers, education groups or special interest groups, Discord is the better choice. However, if you want to reach a younger audience that is interested in visually appealing content, then Instagram is ideal.

Content type – Check 2

Discord is great for building communities, regular interactions and in-depth discussions. Instagram, on the other hand, is perfect for visual content, branding and quick updates.

Engagement – Check 3

Discord offers a platform for continuous engagement through chats and regular events. Instagram enables quick, often short-term engagement through likes, comments and stories.

Advertising opportunities – Check 4

Discord offers partnerships, sponsorship and creative advertising opportunities through bots. Instagram offers a variety of advertising formats, including feed ads, stories ads, reels ads and shopping features.

Conclusion: using both platforms effectively

Why not use both platforms to get the best of both worlds? Use Discord to build an engaged community and interact regularly with your users. Use Instagram to create visual, brand-building content and appeal to a younger audience. With these tips, you can use Discord and Instagram effectively for your marketing and build a strong presence on both platforms. Although I tend to lean towards Instagram if you don’t have an explicit reason for using Discord.

What to do? Let us analyze your company and find your strategy. Write and or call: Contact

Instagram deleted because of OnlyFans? My tips for you!

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Advertise OnlyFans indirectly

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Guideline-compliant content

Instagram allows sexy pictures, but no content that is too explicit. Anything that looks like nudity can lead to a block. Avoid direct nipple flashes or too much skin in stories. A hot look in tight clothing or a sexy pose can be just as effective without jeopardizing your account.

Grow back faster

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Outgoing links not directly to OF

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Remember: post safely, link cleverly

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1. No direct OnlyFans links
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What does a TikTok agency do?

The primary task of a TikTok agency from Cologne or other cities is to help companies establish their brand on TikTok and reach their target group through targeted marketing on the platform. In addition to comprehensive advice, a TikTok agency offers various other services, including

• Setting up and maintaining a TikTok account
• Development of marketing strategies
• Implementation and management of marketing campaigns
• Target group analysis & targeting
• Content creation
• Influencer marketing

A professional TikTok agency offers comprehensive support for the TikTok presence and a wide range of services to meet the individual requirements of the customer.

Are you interested in working with a TikTok agency from Cologne? You can find expert advice here: Contact

For whom is a TikTok agency worthwhile?

Cooperation with a TikTok agency can be worthwhile if you want to establish and expand your company or brand on TikTok, gain followers and thereby increase sales. Influencers who want to significantly improve their presence and reach on the platform should also consider the professional support of an agency.

TikTok is a popular platform that focuses on video content and no longer only appeals to younger target groups. An experienced TikTok agency provides support in the development of creative concepts, professional video production and strategic placement in order to reach the target group and significantly increase reach.

4 reasons for a TikTok agency from Cologne

TikTok marketing agencies from Cologne are recommended for various reasons:

1. In-depth industry knowledge
2. Creative and innovative atmosphere
3. Large network
4. Local target group knowledge

1. in-depth industry knowledge

Cologne is an important business location with a large number of companies from various sectors. Marketing agencies in Cologne therefore often have extensive experience and expertise in the local and regional markets.

The city is also home to numerous companies, brands and events from the TikTok and social media sectors, which are constantly dealing with the latest developments, trends and best practices. This means that an agency from Cologne is always up to date.

2. creative and innovative atmosphere

Cologne is known for its lively creative scene and is often referred to as the media and advertising capital of Germany. The city is therefore a hotspot for creative minds and digital expertise. Marketing agencies in Cologne benefit from this creative environment and develop particularly innovative and unique marketing concepts.

3. large network

Thanks to its central location in Germany and its proximity to other major cities such as Düsseldorf and Frankfurt, Cologne has a well-connected business environment. As a social media hotspot, Cologne is also home to countless creative talents, content creators and well-known influencers. Marketing agencies in Cologne can benefit from its extensive network to find partnerships, collaborations and resources for their clients.

Cologne in particular has a vibrant business landscape, with many local companies already using TikTok as a marketing channel. A TikTok agency from Cologne therefore has access to a huge network with the opportunity to enter into corresponding synergies that can significantly increase the reach and sales of your advertising campaigns on TikTok.

4. local target group knowledge

A marketing agency from Cologne has a deeper understanding of local target groups, their needs, preferences and behaviors. This enables a more targeted approach(targeting), taking into account regional trends and preferences to make your TikTok campaigns even more relevant. Through its local market understanding, the agency develops effective strategies to successfuly position your brand in the Cologne area.

Of course, whether a marketing agency is worth recommending also depends on the company’s individual requirements and objectives. It is important to compare different agencies, check references and find out about the agency’s track record and expertise in order to make the right choice.

Conclusion: Then it makes sense to work with a TikTok agency from Cologne

It is advisable that every company that wants to establish a presence on TikTok and maximize its reach, follower numbers and ultimately its sales considers working with a professional TikTok agency. Companies from Cologne and the surrounding area in particular benefit from working with an experienced agency from Cologne, as it has in-depth, local industry and target group knowledge, is characterized by a creative & innovative environment and usually has a very large network of influencers, brands and other companies.

TikTok is undoubtedly one of the most popular platforms today and will continue to grow in importance in the future. Our experience shows that TikTok in particular is comparatively inexpensive as an advertising platform and therefore absolutely worthwhile. TikTok currently offers by far the lowest advertising prices compared to other social networks such as Facebook, Instagram, YouTube & Co.

In order to achieve the best price-performance ratio and to position yourself successfuly and profitably on the platform, cooperation with an experienced TikTok agency is indispensable in most cases.

Social Media Marketing & Advertising

Our focus as a marketing agency for cars: social marketing. No other method besides Google, Native & Display Ads for cars is as precise(targeting, re-targeting) in the placement of advertisements. The large amount of user data from social networks makes our target group more transparent than ever before. An example of how precisely you can display social ads:

• 28-35 years old, male (ad A, design with man)
• 25-38 years old, female (ad B, design with woman)
• Catchment area 4km around Berlin Spandau

Do you want to find car buyers, sellers or renters? Get to know the magic of social media campaigns, online marketing and later events and roadshows.

What does 2026 belong to car advertising?

Every campaign, every consultation, every channel support, every event is individual. Nevertheless, here is a brief insight into what social media marketing and our work as a social media agency are all about.

Partnerships with car dealerships: Purchases are made locally

Look for partnerships with local car dealerships that carry the car models you are marketing. These dealerships can be valuable resources for providing content and information about the latest models. Consider organizing exclusive offers or events in partnership with car dealerships.

Here we are right back with Instagram Ads, TikTok Ads, YouTube Ads, targeting, re-targeting and geotagging. We can create campaigns for:

• Car dealership in Berlin: Model 1, Model 2 with 4km radius
• Car dealership in Hamburg: Model 2 with 10km radius
• … depending on the density of competition

In this way, you can A/B test individual campaigns and continue to increase performance (impact).

Product presentations: New models, new stories

Use social media to organize virtual product presentations and live demonstrations of the latest car models in the dealerships. This allows potential buyers to experience the vehicles remotely and ask questions in real time.

At car events, we can offer people entire worlds of experience, also in combination with VR & AI elements.

Sharing of vehicle details: advantages of producing 1-2-3

Create engaging content that highlights the key features and benefits of the new models. Publish high-quality photos and videos that demonstrate the interior, technology, safety features and performance.

Customer ratings and experiences: Share!

Ask satisfied customers to share their experiences with the new models in the dealerships on social media. In recommendation marketing, authentic testimonials and reviews are valuable material to strengthen the trust of potential buyers.

Competitions and promotions: Car dealership attention

Organize online competitions or promotions where participants have the chance to win test drives or exclusive insights into the new models in the dealerships. This can draw attention to the dealerships and attract potential customers. We collect email adresses directly for email marketing and your sales funnel. This means you don’t have to keep collecting new contacts and can effectively target existing ones with new advertising.

Influencer marketing: Soooo 2026

Work with local influencers who have a passion for cars to showcase the new models in dealerships. Influencers can create authentic and engaging content that achieves a wider reach.

• Influencer marketing

Example Toyota C-HR Hybrid:

Storytelling: stories instead of advertising

Tell stories about the development and special features of the new car models. Show the development process and the innovations behind the vehicles to arouse the interest of the target group.

Event and showroom visits

Invite your social media followers to exclusive visits to the dealerships to experience the new models up close. This can also take the form of live car events or virtual tours.

Live & event marketing for cars

We are your partner for roadshows! You have planned a lot, fixed locations and are now wondering how to get attention and reach in the right target group? More reach, more leads, more sales – that’s our job! Learn more about our work as a car marketing agency with online marketing, social ads and influencer marketing for your event and roadshow, from test drives in an electric car to a race in the desert.

Learn more here:

• Live & event marketing for cars

Test drive 2.0 with racing driver!

Google Ads and Native Ads for cars

In today’s digital world, Google Ads and Native / Display Ads are the key components of this strategy. We specialize in creating advertising campaigns that are scalable, impactful and tailored to the unique needs of your business. Let’s explore together the benefits of Google Ads and Native Ads and how they can put your brand on the road to success.

Really? Click!

This is how quickly you can go from a recommendation (search results or online medium) to your offer. Learn more here:

• Google Ads and Native Ads for cars

More car marketing ideas 2026

You can find more car marketing ideas for 2026 here! Also, a comparison with car advertising in 2010, what has changed? What role do online, social media marketing and artificial intelligence play? Why are live events and roadshows still state of the art? How do you combine live marketing with online, social media and influencer marketing?

Answers and facts:

• Auto Marketing Agency
• Google and native ads for cars
• Car advertising 2026 🆚 2010
• Planning a roadshow: what an agency does
• Toyota test drive: Influencer example
• Marketing for e-car, e-scooter, e-bike

Instagram Shop: An introduction

Instagram, with around one billion users worldwide, is undoubtedly one of the most popular platforms on the social network. The app has become firmly established among private users as well as companies and content creators. The Instagram Shop enables companies to present and sell physical products directly via the platform. Here is some important information about the Instagram Shop:

Product presentation

Companies can tag up to 5 items per image or 20 items per carousel on Instagram and link them directly to their products.

Shopping feed

Instagram has its own shopping feed, which displays posts with highlighted products and takes users to the store page.

Stories integration

Companies can also promote their products via Instagram Stories by integrating swipe-ups, stickers and highlights in videos or images.

Personalized shopping posts

Instagram positions shopping posts based on the interests and interactions of users, which increases the likelihood of purchase. Naturally supported by Instagram Ads to achieve the best results based on data.

Prerequisites

To set up an Instagram Shop, certain requirements must be met, such as the location of the business in a supported market, the sale of physical goods and compliance with Instagram’s trade guidelines.

Tips and tricks

Successful use of the Instagram Shop includes uploading a carefully selected product catalog, tagging and sharing products, developing a content strategy, monitoring statistics and using product tags in ads.

TikTok Shop: The New E-Commerce Revolution?

TikTok, a platform for short, entertaining videos, has built up a large user base in a short space of time. The TikTok Shop is an emerging e-commerce revolution that allows businesses to sell products directly through the TikTok platform. Here is some important information about the TikTok Shop:

Direct sale

The TikTok Shop makes it possible to advertise and sell products directly on TikTok without forcing users to redirect to external websites.

Authentic integration

The store offers an authentic shopping experience and enables creators to present products authentically in their videos.

Community integration

TikTok communities promote interaction and the development of lasting relationships between brands and users.

Simple checkout

The TikTok Shop simplifies the purchasing process considerably by offering a secure checkout within the app.

Scalable solutions

The store offers support for companies of all sizes and enables growth through a variety of tools. It is, of course, particularly scalable thanks to TikTok Ads, which send targeted advertisements to individual TikTok users based on data.

Various purchasing methods

TikTok offers various native shopping methods such as live shopping, shoppable videos and product presentation.

Performance analysis

The TikTok Shop provides comprehensive data dashboards to track performance, traffic and transaction data.

Comparison: TikTok Shop vs Instagram Shop – 5 facts

5 essential points in comparison.

Authenticity and entertainment

TikTok Shop emphasizes authentic and entertaining content, while Instagram Shop focuses more on visual aesthetics.

Community integration

TikTok promotes interaction within its community, while Instagram focuses on maintaining customer relationships.

Simple checkout

TikTok offers a seamless checkout within the app, while Instagram shifts the purchase process to the company’s website.

Product presentation

Both platforms enable the presentation of products, but TikTok stands out due to its creative approach.

Personalized shopping posts

Instagram places shopping posts based on users’ interests, while TikTok integrates them into the feed in a creative way.

Conclusion: TikTok Shop vs Instagram Shop

Both the TikTok Shop and the Instagram Shop offer unique opportunities for companies to present and sell their products. The choice between the two depends on individual goals, target audience and type of products. TikTok Shop emphasizes creativity and authenticity, while Instagram Shop focuses on visual aesthetics and customer relationships. However, integrating both platforms into your marketing strategy can be an optimal solution to reach a broad target group and increase sales.

You can find out more about both shopping platforms here:

• TikTok Shop
• Instagram Shop