Why an influencer agency?

Stephan M. Czaja, Inhaber

Good question! We’ve been around since the early days of social media and have over 8 years of experience in influencer marketing. With personal access to over 500 creators on TikTok, YouTube, Instagram, Twitch and more, we are perfectly connected. These relationships are not just names on a list, but real contacts from successful campaigns.

Our results speak for themselves:

• Influencer marketing since 2017
• Social media campaigns (organic & ads)
• 100+ successful campaigns
• 500+ personal influencer contacts
• Over 5,000 negotiations conducted

Collaboration? Let’s go! Call us without obligation or write to us directly here:

• Contact us

What goals are you pursuing?

Many customers come without clear goals: “We want to book influencers!” But why? For your investment of €100,000 to really make sense, you need concrete goals. Whether it’s more traffic, higher newsletter registrations or follower growth – we always set clear KPIs for the influencer campaign to maximize success.

• Lead generation
• More followers on social media
• E-commerce leads
• Newsletter opt-ins
• Store visits

Strategy: Who is planning your campaign?

A good campaign starts with a clear strategy. From target group analysis to the selection of suitable platforms and creative implementation – we make sure that everything fits together and that your message gets across.

• Campaign preparation
• Selection of creators and target groups
• Development of creatives and content
• Briefings and editorial plans

How do you choose the right influencers?

It’s not just about follower numbers. Views, engagement and the quality of interaction are crucial. With us, you’ll find the creators that really suit your brand and deliver results.

• Views and followers?
• Engagement and interactions?
• Likes, comments, shares?

How do you save costs?

Good price negotiations are the key. Unlike advertising options such as Google Ads, you don’t pay per click here, but for an entire post. We have the experience to get the best prices for you.

A simple comparison:

“1 post costs €12,000”

or with us:

“1 Post €5,000”

Who negotiates 50 prices for you?

Are you planning a large campaign with many Creators? Then you often have to have over 100 conversations. We take care of this for you so that you can concentrate on your business.

Who writes your briefings?

A good briefing includes much more than just product information. It’s about clear messages, stories and all the technical details. We create detailed briefings so that everything runs smoothly.

• Titles, descriptions, thumbnails
• Keyword analysis and planning
• Creative and content specifications

Who coordinates and monitors your campaign?

With only 5 creators and several posts, there is a lot of work involved. Planning, coordination and follow-up are crucial. We take care of the entire process and monitoring.

• Daily communication and agreements
• Monitoring and quick adjustments

How do you prevent expensive bookings without clicks?

Not every large reach brings success. The right creators, storytelling and a clear CTA are crucial. We help you to avoid mistakes and focus on conversions.

How do you reach the other 70%?

Organic posts often only reach 30% of the community. With targeted social ads and media buyouts, we get the full potential out of your campaigns.

Who provides you with a good evaluation?

We analyze the results after each campaign. What went well? What can we improve? This is how we ensure that you get the greatest possible ROI.

How do we think cross-media?

Successful campaigns are not limited to social media. We think further: events, posters, pop-up stores, different types for your influencer event concept – everything that brings your brand to life.

• Cross-media strategies: from billboard to launch party
• Event planning and presence

Collaboration? Let’s go!

Call us without obligation or write to us directly here:

• Contact us

You can find our CM x Creator unit here:

• Influencer agency.

WeightWatchers Annual Meeting: Dancing with Motsi

One of our last highlights (before Corona), the WeightWatchers annual meeting with over 50+ active WW influencers. In addition, there was food from star chef Andi Schweiger and exclusive dance performances and training from Motsi Mabuse.

Highlights:

• Over 50+ active WW Influencers
• Dancing with the Queen Motsi Mabuse
• Dinner from star chef Andi Schweiger

Fashion Week: Fashion Show Saturday Night (Final)

There is no business like show business! We don’t just do the typical fashion events, we create highlights! For example, at Berlin Fashion Week 2019, with the final show on Saturday evening at 8:15 pm. Among others, “Sat1 Prominent” will be there. This shows, Influencer Marketing has additional benefits, the impact on more media. I want to report all about them! In addition, again scatter effects, for example, if the contribution runs at “Sat1 Prominent” and the next day again in the “breakfast television”.

Highlights:

• Swimming Pool Runway
• Last show of Berlin Fashion Week 2019 at 8:15 pm
• Celebrities, TV stations (like Sat1), magazines (like Harper’s Bazaar)

Test drive in an electric car: Test drive with fans

Hybrid cars, electric cars, they are taking more and more space on the road! In 2018, the topic was still absolutely “new” and accordingly we should create attention. The idea, test drive with your favorite social media star, at 5 locations and 5 days. Change starts in the minds of people and accordingly the ones with the youth. When they go for change, the parents and grandparents follow suit – sooner or later, simply put.

A simple principle of change.

Highlights:

• Bringing new technology into the conversation
• Followers meet their social stars privately

Inspire offline, connect online.

Then online, on Instagram:

Sports Influencer Award: Celebrating Fitness

How can you make social media marketing interesting for insurance companies? First, we exclude the insurance, in the strategy planning, and bring the actual advantage in the foreground, exercise, nutrition, sports!

Those who live healthy, live longer!

Accordingly, we wanted to recognize the social media stars who are positive role models on social media. No matter if Instagram, Facebook or YouTube. Social media stars such as Pamela Reif were honored, as well as up-and-coming talent from none other than tennis world champion Angelique Kerber.

Highlights:

• Award by tennis world champion Angelique Kerber
• Over 20+ active fitness and sports influencers
• Awarded among others: Pamela Reif
• Location: Near Munich Olympic Stadium

Influencer Marketing? In fact, marketing via influencers is now an integral part of the marketing mix of small and medium-sized enterprises, but especially of large companies.

Running Social Media Ads: Distribute content effectively

Yes, influencer marketing brings organic reach, but also “only” for a temporary period of time.

For example, consider the algorithm of TikTok and Instagram. This is usually set to a 24 hour cycle. Of course, there is also content that is a few days longer under the “top messages”. However, the content usually disappears after a short period of time. It is a bit different with YouTube, if the content is well planned, it will still be displayed by the algorithm after weeks, months and sometimes years.

Read more about here:

• Influencer events

Virtual influencers conquer Instagram with storytelling

Ella just had her first commercial in Israel (external). Zoe has her catwalk premiere on Saturday at Mercedes Benz Fashion Week Moscow. In Germany the first short interview on this revolutionary topic with our owner Stephan Czaja was published today. The title: “Virtual influencers conquer Instagram with storytelling”.

Excerpt: Virtual influencers conquer Instagram with storytelling

Ikea has engaged the virtual influencer Imma in Japan. Today three more virtual influencers come to life. What makes these avatars so attractive for brands. The time has come: The influencer agency Socialmediaone is launching its first three virtual influencers online today. Their names are Zoe, Ella and Linda and they will be flying as models to Moscow Fashion Week this weekend. After that they will visit their first agency in Germany. Managing director Stephan Czaja has no doubts: “In ten years, 30 percent of the [influencers on Instagram] will be virtual influencers.

The article is about the most interesting virtual influencers at the moment.

Design (2018):

• Lil Miquela

Code (2020):

• Ella
• Zoe
• Model agency

First commercial in Israel: Ella (CM Models)

Extract: First commercial in Israel

Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that are coming now! Here you can see her first official commercial.

First commercial with Ella (virtual influencer)

First Instagram Posting

https://www.instagram.com/p/CEhXUdjqxTL/

Digital influencers!

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing completely new outfits, poses and faces. Because each model’s look is completely unique and is generated from scratch, the models can be tailored to meet the needs of each client. This technology has the potential to be used by fashion brands as a time- and money-saving measure. The possibilities for what can be created are virtually endless.

• Read more: Digital Influencer